{"id":52799,"date":"2023-12-20T05:06:42","date_gmt":"2023-12-19T22:06:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tuong-tac-khach-hang-sau-lan-mua-dau-tien-the-nao-cho-hieu-qua.html"},"modified":"2023-12-20T05:06:42","modified_gmt":"2023-12-19T22:06:42","slug":"tuong-tac-khach-hang-sau-lan-mua-dau-tien-the-nao-cho-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tuong-tac-khach-hang-sau-lan-mua-dau-tien-the-nao-cho-hieu-qua.html","title":{"rendered":"T\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng sau l\u1ea7n mua \u0111\u1ea7u ti\u00ean th\u1ebf n\u00e0o cho hi\u1ec7u qu\u1ea3?"},"content":{"rendered":"
Kh\u00e1ch h\u00e0ng v\u1eeba ho\u00e0n th\u00e0nh giao d\u1ecbch \u0111\u1ea7u ti\u00ean, ch\u00fac m\u1eebng b\u1ea1n! B\u1ea1n \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cho c\u00f4ng ty. Tuy nhi\u00ean, c\u00e2u h\u1ecfi kh\u00e1c \u0111\u01b0\u1ee3c \u0111\u1eb7t ra: t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng th\u1ebf n\u00e0o cho \u0111\u00fang v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y?<\/p>\n

\u00dd ngh\u0129a c\u1ee7a t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng sau l\u1ea7n mua \u0111\u1ea7u<\/h2>\n

Gi\u1eef k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng sau khi h\u1ecd v\u1eeba th\u1ef1c hi\u1ec7n giao d\u1ecbch \u0111\u1ea7u ti\u00ean v\u1edbi c\u00f4ng ty l\u00e0 b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 \u201ch\u00f4 bi\u1ebfn\u201d h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh. Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i t\u1ed1n \u00edt chi ph\u00ed h\u01a1n chuy\u1ec3n \u0111\u1ed5i m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. D\u1eabu v\u1eady, b\u1ea1n c\u00f3 bi\u1ebft \u0111\u01b0\u1ee3c con s\u1ed1 c\u1ee5 th\u1ec3 l\u00e0 bao nhi\u00eau? Trung b\u00ecnh, b\u1ea1n s\u1ebd ti\u00eau t\u1ed1n g\u1ea5p 5 l\u1ea7n \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng so v\u1edbi vi\u1ec7c k\u00e9o kh\u00e1ch h\u00e0ng \u0111\u00e3 mua m\u1ed9t l\u1ea7n quay tr\u1edf l\u1ea1i. Nh\u1eefng con s\u1ed1 kh\u00f4ng bi\u1ebft n\u00f3i d\u1ed1i.<\/p>\n

\"T\u01b0\u01a1ng<\/p>\n

T\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n bi\u1ebfn kh\u00e1ch h\u00e0ng mua l\u1ea7n \u0111\u1ea7u th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/p>\n<\/div>\n

M\u1ed9t th\u1ed1ng k\u00ea kh\u00e1c cho th\u1ea5y, c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00e3 ho\u00e0n t\u1ea5t giao d\u1ecbch \u0111\u1ea7u ti\u00ean l\u00e0 60 \u2013 70%, trong khi \u0111\u00f3, kh\u1ea3 n\u0103ng b\u00e1n c\u00f9ng m\u1eb7t h\u00e0ng \u0111\u00f3 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ec9 l\u00e0 5 \u2013 20% m\u00e0 th\u00f4i. Tuy nhi\u00ean, c\u00e2n nh\u1eafc gi\u1eefa vi\u1ec7c \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hay t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi, ch\u1ec9 c\u00f3 18% c\u00f4ng ty l\u1ef1a ch\u1ecdn v\u1ebf \u0111\u1ea7u. B\u1ea1n \u0111\u00e3 nh\u1eadn th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng sau l\u1ea7n mua \u0111\u1ea7u ti\u00ean?<\/strong><\/p>\n

N\u1ed9i dung c\u1ea7n truy\u1ec1n t\u1ea3i khi t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng<\/h2>\n

Sau giao d\u1ecbch \u0111\u1ea7u ti\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng, s\u1ebd kh\u00f4ng c\u00f3 g\u00ec quan tr\u1ecdng h\u01a1n vi\u1ec7c b\u1ea1n tr\u1ea3i m\u1ed9t con \u0111\u01b0\u1eddng \u201cd\u1eabn b\u01b0\u1edbc\u201d kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c \u0111i \u0111\u1ebfn nh\u1eefng phi\u00ean mua s\u1eafm k\u1ebf ti\u1ebfp. Trong m\u1ecdi t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng l\u00fac n\u00e0y, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u00e2y l\u00e0 m\u1ed9t \u201ccu\u1ed9c ch\u01a1i\u201d \u0111\u01b0\u1eddng d\u00e0i. B\u1ea1n \u0111ang thi\u1ebft l\u1eadp m\u1ed9t m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng \u2013 doanh nghi\u1ec7p sao cho c\u00e0ng g\u1eafn b\u00f3 m\u1eadt thi\u1ebft c\u00e0ng t\u1ed1t, kh\u00f4ng th\u1ec3 hi\u1ec7n s\u1ef1 n\u00f3ng v\u1ed9i hay m\u1ea5t ki\u00ean nh\u1eabn, nh\u01b0ng v\u1eabn ph\u1ea3i h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau sau c\u00f9ng: khi\u1ebfn kh\u00e1ch h\u00e0ng m\u1edf h\u1ea7u bao.<\/strong><\/p>\n

Nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nh\u1eb1m t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y bao g\u1ed3m:<\/p>\n

    \n
  • C\u1ea3m \u01a1n v\u00ec kh\u00e1ch h\u00e0ng \u0111\u00e3 l\u1ef1a ch\u1ecdn c\u00f4ng ty.<\/strong> M\u1ed9t tin nh\u1eafn c\u1ea3m \u01a1n kh\u00f4ng \u0111\u00f2i h\u1ecfi \u1edf b\u1ea1n qu\u00e1 nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c, nh\u01b0ng ch\u1eafc ch\u1eafn s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 thi\u1ec7n c\u1ea3m v\u1edbi b\u1ea1n.<\/li>\n
  • H\u1ecfi ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng.<\/strong> \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t n\u1ed9i dung c\u1ea7n c\u00f3 n\u1ebfu mu\u1ed1n t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. B\u1ea1n v\u1eeba hi\u1ec3u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, l\u1ea1i n\u1eafm trong tay nh\u1eefng \u0111i\u1ec3m \u0111\u01b0\u1ee3c v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, \u201cm\u1ed9t m\u0169i t\u00ean tr\u00fang hai \u0111\u00edch\u201d.<\/li>\n<\/ul>\n
    \"T\u01b0\u01a1ng<\/p>\n

    T\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch h\u1ecfi ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

      \n
    • \u0110\u01b0a s\u1ea3n ph\u1ea9m t\u1edbi kh\u00e1ch h\u00e0ng d\u1ea1ng \u201cC\u00f3 th\u1ec3 b\u1ea1n s\u1ebd th\u00edch\u201d.<\/strong> D\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m kh\u00e1ch h\u00e0ng mua l\u1ea7n \u0111\u1ea7u ti\u00ean, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 g\u1ee3i \u00fd c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan, k\u00edch th\u00edch h\u1ecd ti\u1ebfp t\u1ee5c mua s\u1eafm.<\/li>\n<\/ul>\n

      C\u00e1ch t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng sau l\u1ea7n mua \u0111\u1ea7u hi\u1ec7u qu\u1ea3<\/h2>\n

      T\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng ch\u00e9o k\u00eanh<\/h3>\n

      Marketing ch\u00e9o k\u00eanh (cross-channel)<\/strong> l\u00e0 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c b\u1ea1n ph\u1ea3i c\u00f3 trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. T\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng n\u00f3i ri\u00eang v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng n\u00f3i chung r\u1ea5t c\u1ea7n \u0111\u1ebfn vi\u1ec7c \u0111a d\u1ea1ng k\u00eanh li\u00ean l\u1ea1c \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 d\u1ef1a tr\u00ean s\u1edf th\u00edch kh\u00e1ch h\u00e0ng.<\/p>\n

      Nhi\u1ec1u k\u00eanh ph\u1ed5 bi\u1ebfn nh\u01b0 live chat tr\u00ean website, Messenger, Zalo, hay th\u1eadm ch\u00ed l\u00e0 Email \u0111\u1ec1u \u0111\u00e3 \u0111\u01b0\u1ee3c Masterskills h\u1ed7 tr\u1ee3 nh\u1eb1m gi\u00fap b\u1ea1n trao \u0111\u1ed5i v\u1edbi kh\u00e1ch h\u00e0ng. N\u00f3i c\u00e1ch kh\u00e1c, Masterskills\u00a0ch\u00ednh l\u00e0\u00a0gi\u1ea3i ph\u00e1p \u201ct\u1ea5t c\u1ea3 trong m\u1ed9t\u201d, \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 trong t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng ch\u00e9o k\u00eanh.<\/p>\n

      \"tuong<\/p>\n

      T\u01b0\u01a1ng t\u00e1c tr\u00ean Messenger<\/p>\n<\/div>\n

      T\u01b0\u01a1ng t\u00e1c t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/h3>\n

      \u0110\u1ec3 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 sau giao d\u1ecbch mua s\u1eafm \u0111\u1ea7u ti\u00ean, b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua t\u1ef1 \u0111\u1ed9ng h\u00f3a. M\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng \u00e1n tri\u1ec3n khai t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111em l\u1ea1i k\u1ebft qu\u1ea3 kh\u1ea3 quan l\u00e0 Email Automation tr\u00ean Masterskills- t\u1ef1 \u0111\u1ed9ng g\u1eedi email cho kh\u00e1ch h\u00e0ng.<\/p>\n

      C\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Email Automation d\u1ef1a tr\u00ean ph\u00e2n kh\u00fac v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng, do \u0111\u00f3, b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn d\u1ecbch Email Marketing nh\u1eafm tr\u00fang m\u1ee5c ti\u00eau, t\u1ed1i thi\u1ec3u chi ph\u00ed, t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3.<\/p>\n

      \"t\u01b0\u01a1ng<\/p>\n

      T\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng b\u1eb1ng Email Automation t\u1eeb Masterskills<\/p>\n<\/div>\n

      Khi \u0111\u00f3, b\u1ea1n ch\u1ec9\u00a0c\u1ea7n t\u1ea1o Automation g\u1eedi email t\u1ef1 \u0111\u1ed9ng, l\u1ef1a ch\u1ecdn k\u00eanh th\u1ef1c hi\u1ec7n l\u00e0 Masterskills email. Sau \u0111\u00f3, b\u1ea1n b\u1ed5 sung th\u00eam c\u00e1c \u0111i\u1ec1u ki\u1ec7n theo nhu c\u1ea7u c\u1ee7a chi\u1ebfn d\u1ecbch Email Marketing.<\/p>\n

      B\u00e0i li\u00ean quan:<\/em><\/p>\n

        \n
      • 09\/06\/- Masterskills c\u1eadp nh\u1eadt 4 t\u00ednh n\u0103ng m\u1edbi!<\/em><\/li>\n
      • T\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 qua Masterskills<\/em><\/li>\n
      • \u0110\u1ed9t ph\u00e1 hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u00e1c v\u1edbi Masterskills chat!<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Kh\u00e1ch h\u00e0ng v\u1eeba ho\u00e0n th\u00e0nh giao d\u1ecbch \u0111\u1ea7u ti\u00ean, ch\u00fac m\u1eebng b\u1ea1n! B\u1ea1n \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cho c\u00f4ng ty. Tuy nhi\u00ean, c\u00e2u h\u1ecfi kh\u00e1c \u0111\u01b0\u1ee3c \u0111\u1eb7t ra: t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng th\u1ebf n\u00e0o cho \u0111\u00fang v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y? \u00dd ngh\u0129a c\u1ee7a t\u01b0\u01a1ng t\u00e1c kh\u00e1ch […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52799"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52799"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52799\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}