{"id":52807,"date":"2023-12-20T05:09:08","date_gmt":"2023-12-19T22:09:08","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nghe-thuat-theo-duoi-khach-hang-khi-ho-tu-choi-mua.html"},"modified":"2023-12-20T05:09:08","modified_gmt":"2023-12-19T22:09:08","slug":"nghe-thuat-theo-duoi-khach-hang-khi-ho-tu-choi-mua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nghe-thuat-theo-duoi-khach-hang-khi-ho-tu-choi-mua.html","title":{"rendered":"\u201cNgh\u1ec7 thu\u1eadt\u201d theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng khi h\u1ecd t\u1eeb ch\u1ed1i mua"},"content":{"rendered":"
Theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng l\u00e0 c\u00f4ng vi\u1ec7c d\u01b0\u1eddng nh\u01b0 kh\u00f4ng bao gi\u1edd c\u00f3 h\u1ed3i k\u1ebft. Theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4i ch\u01b0a \u0111\u1ee7, b\u1ea1n c\u00f2n c\u1ea7n theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng ngay c\u1ea3 khi h\u1ecd ch\u01b0a quy\u1ebft \u0111\u1ecbnh mua t\u1eeb b\u1ea1n, nh\u01b0ng ph\u1ea3i c\u00f3 ph\u01b0\u01a1ng ph\u00e1p nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

Theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u00ecm hi\u1ec3u nh\u01b0ng l\u1ea1i ch\u01b0a quy\u1ebft \u0111\u1ecbnh mua<\/h2>\n

\u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00e3 gh\u00e9 th\u0103m website c\u1ee7a b\u1ea1n, xem m\u1ed9t v\u00e0i m\u1eb7t h\u00e0ng h\u1ecd c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa nh\u01b0ng l\u1ea1i \u0111i ra \u201ckh\u00f4ng m\u1ed9t l\u1eddi t\u1eeb bi\u1ec7t\u201d. Nguy\u00ean nh\u00e2n c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb b\u1ea1n l\u1eabn kh\u00e1ch h\u00e0ng. Website \u0111\u00e3 \u0111\u1ee7 khoa h\u1ecdc v\u00e0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng? L\u1eddi ch\u00e0o t\u1eeb live chat \u0111\u00e3 mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa xem ti\u1ebfp? Hay, nguy\u00ean nh\u00e2n kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u nh\u01b0ng ch\u01b0a quy\u1ebft \u0111\u1ecbnh mua c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ebfn ch\u00ednh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng: h\u1ecd ch\u01b0a c\u1ea3m th\u1ea5y m\u1ee9c \u0111\u1ed9 c\u1ea5p thi\u1ebft \u0111\u1ebfn \u0111\u1ed9 ph\u1ea3i r\u00fat v\u00ed thanh to\u00e1n ngay t\u1ee9c th\u00ec.<\/p>\n

\"theo<\/p>\n

Theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng khi h\u1ecd ch\u01b0a quy\u1ebft \u0111\u1ecbnh mua, b\u1ea1n \u0111\u00e3 t\u1eebng?<\/p>\n<\/div>\n

L\u00fac n\u00e0y, remarketing l\u00e0 c\u00e1ch l\u00e0m v\u00f4 c\u00f9ng h\u1eefu hi\u1ec7u \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 \u201ck\u00e9o\u201d h\u1ecd tr\u1edf l\u1ea1i v\u1edbi website. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u1ecd th\u00f4ng qua c\u00e1c qu\u1ea3ng c\u00e1o. H\u1ecd \u0111\u00e3 t\u1eebng \u0111\u1ebfn website m\u1ed9t l\u1ea7n, ngh\u0129a l\u00e0 h\u1ecd \u0111\u00e3 \u00edt nhi\u1ec1u c\u00f3 h\u1ee9ng th\u00fa v\u1edbi s\u1ea3n ph\u1ea9m. Vi\u1ec7c b\u1ea1n c\u1ea7n l\u00e0m b\u00e2y gi\u1edd l\u00e0 l\u00e0m sao \u0111\u1ec3 \u201ckhu\u1ebfch \u0111\u1ea1i\u201d s\u1ef1 h\u1ee9ng th\u00fa \u0111\u00f3 \u0111\u1ee7 l\u1edbn m\u00e0 th\u00f4i.<\/p>\n

C\u00f3 th\u1ec3 tr\u01b0\u1edbc \u0111\u00f3 ch\u01b0a ph\u1ea3i l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u00fang \u0111\u1ec3 kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua. \u0110\u1eebng bao gi\u1edd ng\u1eebng theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng v\u00e0i ng\u00e0y sau \u0111\u00f3, khi c\u01a1 h\u1ed9i \u0111\u00e3 th\u1ef1c s\u1ef1 ch\u00edn mu\u1ed3i.<\/p>\n

Theo \u0111u\u1ed5i khi kh\u00e1ch \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh mua nh\u01b0ng t\u1eeb b\u1ecf \u1edf ph\u00fat 90<\/h2>\n

Kh\u00e1ch h\u00e0ng t\u1eeb b\u1ecf gi\u1ecf h\u00e0ng sau khi \u0111\u00e3 ho\u00e0n t\u1ea5t ph\u1ea7n l\u1edbn qu\u00e1 tr\u00ecnh mua h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u xa l\u1ea1 v\u1edbi c\u00e1c doanh nghi\u1ec7p kinh doanh tr\u1ef1c tuy\u1ebfn. V\u00e0o n\u0103m 2015, t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng trung b\u00ecnh l\u00ean t\u1edbi 68%. M\u1ed9t s\u1ed1 nguy\u00ean nh\u00e2n c\u01a1 b\u1ea3n khi\u1ebfn kh\u00e1ch t\u1eeb b\u1ecf quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u1edf ph\u00fat 90:<\/p>\n

    \n
  • Kh\u00f4ng mu\u1ed1n tr\u1ea3 ph\u00ed v\u1eadn chuy\u1ec3n<\/li>\n
  • Chi ph\u00ed giao d\u1ecbch v\u01b0\u1ee3t qu\u00e1 mong mu\u1ed1n<\/li>\n
  • Kh\u00e1ch h\u00e0ng ch\u1ec9 mu\u1ed1n ki\u1ec3m tra ph\u00ed v\u1eadn chuy\u1ec3n m\u00e0 th\u00f4i<\/li>\n
  • Kh\u00f4ng t\u00ecm th\u1ea5y l\u1ef1a ch\u1ecdn thanh to\u00e1n ph\u00f9 h\u1ee3p<\/li>\n
  • Suy ngh\u0129 l\u1ea1i v\u1ec1 vi\u1ec7c ch\u1edd c\u00f3 m\u00e3 gi\u1ea3m gi\u00e1 m\u1edbi mua<\/li>\n<\/ul>\n
    \"b\u1ecf<\/p>\n

    B\u1ecf gi\u1ecf h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111ang l\u00e0m m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi th\u00e0nh \u2013 b\u1ea1i c\u1ee7a doanh nghi\u1ec7p<\/p>\n<\/div>\n

    Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n b\u1eb1ng email marketing ho\u1eb7c remarketing.<\/p>\n

      \n
    • Email marketing<\/strong><\/em>: V\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf h\u00e0ng sau khi \u0111\u00e3 cung c\u1ea5p th\u00f4ng tin c\u00e1 nh\u00e2n, \u0111\u1eb7c bi\u1ec7t l\u00e0 email, h\u00e3y g\u1eedi cho h\u1ecd c\u00e1c \u01b0u \u0111\u00e3i, gi\u1ea3m gi\u00e1 \u0111\u1ec3 h\u1ecd c\u00f3 \u0111\u1ed9ng l\u1ef1c quay tr\u1edf l\u1ea1i website v\u00e0 ho\u00e0n th\u00e0nh giao d\u1ecbch.<\/li>\n<\/ul>\n
        \n
      • Remarketing<\/strong><\/em>: Khi m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e3 ti\u1ebfp c\u1eadn gi\u1ecf h\u00e0ng v\u00e0 ch\u01b0a ho\u00e0n th\u00e0nh giao d\u1ecbch, b\u1ea1n \u0111\u00e3 \u0111\u1eb7t m\u1ed9t \u201ccookie\u201d tr\u00ean m\u00e1y t\u00ednh c\u1ee7a h\u1ecd. Nh\u1edd \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o nh\u1eafm \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y.<\/li>\n<\/ul>\n

        Masterskills \u2013 gi\u1ea3i ph\u00e1p theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng khi h\u1ecd t\u1eeb ch\u1ed1i hi\u1ec7u qu\u1ea3<\/h2>\n

        Gi\u1edd \u0111\u00e2y, \u0111\u1ec3 theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Masterskills \u0111\u1ec3 theo d\u00f5i h\u00e0nh vi kh\u00e1ch h\u00e0ng tr\u00ean website. B\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng tr\u00ean website \u0111ang quan t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m hay th\u00f4ng tin c\u1ee5 th\u1ec3 n\u00e0o qua m\u00e0n h\u00ecnh Visitor \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng. Khi \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng kh\u1edfi t\u1ea1o t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ngay tr\u00ean Masterskills \u0111\u1ec3 tr\u1ef1c ti\u1ebfp t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n

        \"theo<\/p>\n

        Quan s\u00e1t h\u00e0nh vi kh\u00e1ch h\u00e0ng tr\u00ean Website t\u1eeb \u0111\u00f3 ch\u1ee7 \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c, t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

        H\u01a1n n\u1eefa, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 g\u1eedi c\u00e1c email t\u1ef1 \u0111\u1ed9ng cho kh\u00e1ch h\u00e0ng ngay tr\u00ean Masterskills v\u1edbi t\u00ednh n\u0103ng Email Automation, gia t\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t t\u00ednh n\u0103ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 email marketing theo xu h\u01b0\u1edbng m\u1edbi. B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb v\u00e0 theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p, ngay c\u1ea3 khi h\u1ecd ch\u01b0a quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng trong l\u1ea7n \u0111\u1ea7u ti\u00ean.<\/p>\n

        \"email<\/p>\n

        T\u00ednh n\u0103ng Email Automation t\u1eeb Masterskills<\/p>\n<\/div>\n

        Theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng khi h\u1ecd t\u1eeb ch\u1ed1i mua l\u1ea7n \u0111\u1ea7u d\u1ef1a tr\u00ean remarketing v\u00e0 Masterskills s\u1ebd tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 tr\u1ee3 gi\u00fap b\u1ea1n \u0111\u1eafc l\u1ef1c.<\/p>\n

        B\u00e0i li\u00ean quan:<\/em><\/p>\n

          \n
        • 09\/06\/- Masterskills c\u1eadp nh\u1eadt 4 t\u00ednh n\u0103ng m\u1edbi!\u00a0<\/em><\/li>\n
        • Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, \u0111\u1eebng qu\u00ean theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/em><\/li>\n
        • 4 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft gi\u00fap ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau khi b\u00e1n h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng l\u00e0 c\u00f4ng vi\u1ec7c d\u01b0\u1eddng nh\u01b0 kh\u00f4ng bao gi\u1edd c\u00f3 h\u1ed3i k\u1ebft. Theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4i ch\u01b0a \u0111\u1ee7, b\u1ea1n c\u00f2n c\u1ea7n theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng ngay c\u1ea3 khi h\u1ecd ch\u01b0a quy\u1ebft \u0111\u1ecbnh mua t\u1eeb b\u1ea1n, nh\u01b0ng ph\u1ea3i c\u00f3 ph\u01b0\u01a1ng ph\u00e1p nh\u1ea5t \u0111\u1ecbnh. Theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u00ecm hi\u1ec3u […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52807"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52807"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52807\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}