{"id":52812,"date":"2023-12-20T05:09:54","date_gmt":"2023-12-19T22:09:54","guid":{"rendered":"https:\/\/masterskills.org\/blog\/muon-ban-duoc-hang-dung-quen-theo-duoi-khach-hang-tiem-nang.html"},"modified":"2023-12-20T05:09:54","modified_gmt":"2023-12-19T22:09:54","slug":"muon-ban-duoc-hang-dung-quen-theo-duoi-khach-hang-tiem-nang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/muon-ban-duoc-hang-dung-quen-theo-duoi-khach-hang-tiem-nang.html","title":{"rendered":"Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, \u0111\u1eebng qu\u00ean theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng"},"content":{"rendered":"<div id=\"test\">C\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng c\u00f3 \u0111\u1ebfn 96% kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o website l\u1ea7n \u0111\u1ea7u ti\u00ean s\u1ebd kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 m\u1ed9t h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng n\u00e0o. Nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. L\u00fac n\u00e0y, \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 b\u1ea5t c\u1ee9 m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0o, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<h2 id=\"1-vi-sao-phai-theo-duoi-nhom-khach-hang-tiem-nang\">V\u00ec sao ph\u1ea3i theo \u0111u\u1ed5i nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng?<\/h2>\n<p>Nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u00ednh l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng g\u1ea7n nh\u1ea5t t\u1edbi m\u1ee5c ti\u00eau \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n, b\u1edfi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 bi\u1ebft \u0111\u1ebfn b\u1ea1n, t\u1eebng nghi\u00ean c\u1ee9u t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 b\u1ea1n cung c\u1ea5p, nh\u01b0ng v\u00ec m\u1ed9t l\u00fd do n\u00e0o \u0111\u00f3 m\u00e0 ch\u01b0a th\u1ef1c hi\u1ec7n h\u00e0nh vi mua h\u00e0ng.<\/p>\n<div id=\"attachment_13785\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13785 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/target-market-analysis-680x365-1.jpg\" alt=\"khach hang tiem nang\" width=\"680\" height=\"365\" title=\"target-market-analysis-680x365-1\"><\/p>\n<p class=\"wp-caption-text\">Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u00ednh l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng g\u1ea7n nh\u1ea5t t\u1edbi m\u1ee5c ti\u00eau \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n<\/p>\n<\/div>\n<p>Ch\u00ednh v\u00ec v\u1eady, nhi\u1ec7m v\u1ee5 c\u1ee7a doanh nghi\u1ec7p l\u00e0 theo d\u00f5i nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y \u0111\u1ec3 t\u00ecm hi\u1ec3u l\u00fd do, t\u1eeb \u0111\u00f3 c\u00f3 nh\u1eefng gi\u1ea3i ph\u00e1p gi\u00fap \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n. So v\u1edbi vi\u1ec7c ph\u1ea3i theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng ng\u00e0y t\u1eeb \u0111\u1ea7u th\u00ec vi\u1ec7c theo \u0111u\u1ed5i nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m kh\u00f4ng nh\u1ecf ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed.<\/p>\n<h2 id=\"2-cac-thu-thuat-chien-luoc-theo-duoi-khach-hang-tiem-nang\">C\u00e1c th\u1ee7 thu\u1eadt, chi\u1ebfn l\u01b0\u1ee3c theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h2>\n<p>M\u1ed9t trong nh\u1eefng th\u1ee7 thu\u1eadt ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn cho ho\u1ea1t \u0111\u1ed9ng theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u00ednh l\u00e0 Remarketing. Remarketing l\u00e0 m\u1ed9t c\u00e1ch qu\u1ea3ng c\u00e1o ch\u1ec9 hi\u1ec3n th\u1ecb cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n nh\u01b0ng kh\u00f4ng c\u00f3 b\u1ea5t k\u00ec h\u00e0nh \u0111\u1ed9ng \u0111\u1eb7t h\u00e0ng, mua h\u00e0ng hay \u0111\u0103ng k\u00ed th\u00e0nh vi\u00ean\u2026 Ch\u00ednh v\u00ec th\u1ebf, ho\u1ea1t \u0111\u1ed9ng remarketing t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp l\u00ean nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n mong mu\u1ed1n.<\/p>\n<div id=\"attachment_13792\" style=\"width: 898px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13792 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/remarketing-business-website-11.jpg\" alt=\"Remarketing theo duoi khach hang tiem nang\" width=\"888\" height=\"346\" title=\"remarketing-business-website-11\"><\/p>\n<p class=\"wp-caption-text\">Remarketing t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp l\u00ean nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n mong mu\u1ed1n.<\/p>\n<\/div>\n<p>C\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c cho ho\u1ea1t \u0111\u1ed9ng remarketing nh\u01b0 email remarketing, google remarketing code,\u2026 Doanh nghi\u1ec7p c\u1ea7n d\u1ef1a v\u00e0o s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a m\u00ecnh v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 nh\u1eefng ngu\u1ed3n l\u1ef1a s\u1eb5n c\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn th\u1ee7 thu\u1eadt, chi\u1ebfn l\u01b0\u1ee3c theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u00f9 h\u1ee3p.<\/p>\n<h2 id=\"3-khi-nao-nen-ngung-theo-duoi-khach-hang\">Khi n\u00e0o n\u00ean ng\u1eebng theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng<\/h2>\n<p>Ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u00f4ng cu\u1ed9c theo \u0111u\u1ed5i nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u0169ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 mong mu\u1ed1n khi tr\u00ean th\u1ef1c t\u1ebf c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng theo \u0111u\u1ed5i n\u00e0y. Khi nh\u1eadn th\u1ea5y kh\u1ea3 n\u0103ng kh\u00f3 c\u00f3 th\u1ec3 l\u00e0m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng mua h\u00e0ng th\u00ec b\u1ea1n n\u00ean ng\u1eebng vi\u1ec7c theo \u0111u\u1ed5i nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y t\u1ea1i \u0111\u00e2y, tr\u00e1nh vi\u1ec7c l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 ti\u1ec1n b\u1ea1c. M\u1ee9c \u0111\u1ed9 hi\u1ec3u bi\u1ebft kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ph\u00e1p s\u1eed d\u1ee5ng ch\u00ednh l\u00e0 c\u0103n c\u1ee9 \u0111\u1ec3 doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh khi n\u00e0o n\u00ean ng\u1eebng theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n<div id=\"attachment_13793\" style=\"width: 799px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13793 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Screenshot_14.png\" alt=\"do luong hieu qua theo duoi khach hang tiem nang\" width=\"789\" height=\"471\" title=\"Screenshot_14\"><\/p>\n<p class=\"wp-caption-text\">\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ch\u00ednh l\u00e0 c\u0103n c\u1ee9 \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh khi n\u00e0o n\u00ean ng\u1eebng theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n<p>V\u00ed d\u1ee5, khi b\u1ea1n g\u1eedi email remarketing cho kh\u00e1ch h\u00e0ng ngay sau khi h\u1ecd r\u1eddi kh\u1ecfi website c\u1ee7a b\u1ea1n, nh\u01b0ng t\u1ec9 l\u1ec7 click v\u00e0o email r\u1ea5t th\u1ea5p, th\u1eadm ch\u00ed l\u00e0 b\u1eb1ng 0 sau nhi\u1ec1u l\u1ea7n g\u1eedi th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u cho th\u1ea5y kh\u00e1ch h\u00e0ng n\u00e0y \u0111\u00e3 kh\u00f4ng c\u00f2n ti\u1ec1m n\u0103ng n\u1eefa. Khi \u0111\u00f3 doanh nghi\u1ec7p n\u00ean ng\u1eebng theo \u0111u\u1ed5i nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y v\u00e0 chuy\u1ec3n h\u01b0\u1edbng sang nh\u1eefng nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c ti\u1ec1m n\u0103ng h\u01a1n.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng c\u00f3 \u0111\u1ebfn 96% kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o website l\u1ea7n \u0111\u1ea7u ti\u00ean s\u1ebd kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 m\u1ed9t h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng n\u00e0o. Nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. L\u00fac n\u00e0y, \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 b\u1ea5t c\u1ee9 m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52812"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52812"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52812\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}