{"id":52819,"date":"2023-12-20T05:11:44","date_gmt":"2023-12-19T22:11:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhung-loi-ich-khi-su-dung-phan-mem-crm.html"},"modified":"2023-12-20T05:11:44","modified_gmt":"2023-12-19T22:11:44","slug":"nhung-loi-ich-khi-su-dung-phan-mem-crm","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-loi-ich-khi-su-dung-phan-mem-crm.html","title":{"rendered":"Nh\u1eefng l\u1ee3i \u00edch khi s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM"},"content":{"rendered":"
Ph\u1ea7n m\u1ec1m qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng \u2013 CRM (Customer relationship management)<\/i>\u00a0\u2013 L\u00e0 c\u00f4ng c\u1ee5 cho Trung T\u00e2m Kh\u00e1ch H\u00e0ng (Customer centric). N\u00f3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng xoay quanh kh\u00e1ch h\u00e0ng. \u0110\u00f3 l\u00e0 c\u00e1ch hi\u1ec3u duy nh\u1ea5t v\u00e0 kh\u00e1i qu\u00e1t nh\u1ea5t \u0111\u1ec3 b\u1ea1n h\u00ecnh dung v\u1ec1 CRM.<\/p>\n
\"CRM<\/p>\n

CRM l\u00e0 c\u00f4ng c\u1ee5\u00a0cho Trung T\u00e2m Kh\u00e1ch H\u00e0ng<\/p>\n<\/div>\n

N\u1ebfu b\u1ea1n \u0111ang Kinh doanh, ngh\u0129a l\u00e0 b\u1ea1n \u0111ang b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3. V\u00e0 b\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00f3 cho ai? Kh\u00e1ch h\u00e0ng! V\u00ec v\u1eady, kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng th\u00ec kh\u00f4ng c\u00f3 kinh doanh. Qu\u1ea3n tr\u1ecb m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 c\u1ea7n thi\u1ebft cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o \u0111\u00e3 c\u00f3, \u0111ang c\u00f3 v\u00e0 mu\u1ed1n c\u00f3 Kh\u00e1ch h\u00e0ng!<\/p>\n

CRM ho\u1ea1t \u0111\u1ed9ng th\u1ebf n\u00e0o?<\/h2>\n

CRM ho\u1ea1t \u0111\u1ed9ng d\u01b0a tr\u00ean c\u00e1ch ti\u1ebfp c\u1eadn qu\u1ea3n l\u00fd\u00a0s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a doanh nghi\u1ec7p v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng. N\u00f3 l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1ecbch s\u1eed c\u1ee7a Kh\u00e1ch h\u00e0ng v\u1edbi c\u00f4ng ty \u0111\u1ec3 c\u1ea3i thi\u1ec7n\u00a0m\u1ed1i quan h\u1ec7 kinh doanh v\u1edbi kh\u00e1ch h\u00e0ng,\u00a0\u0111\u1eb7c bi\u1ec7t t\u1eadp trung v\u00e0o vi\u1ec7c duy tr\u00ec kh\u00e1ch h\u00e0ng v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n

\"CRM-affect-on-sales-funnel\"<\/p>\n

S\u1eed d\u1ee5ng CRM s\u1ebd gi\u00fap b\u1ea1n t\u0103ng doanh s\u1ed1 kinh doanh.<\/p>\n<\/div>\n

M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m quan trong c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng n\u00e0y l\u00e0 ph\u1ea7n m\u1ec1m CRM\u00a0l\u00e0 d\u1eef li\u1ec7u. B\u1ea1n c\u1ea7n c\u00f3 d\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t v\u00e0 thu th\u1eadp n\u00f3 qua c\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: Website c\u00f4ng cty, Email, Social, Message\u2026 Th\u00f4ng qua d\u1eef li\u1ec7u n\u00e0y, CRM s\u1ebd th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p H\u00e0nh \u0111\u1ed9ng\u00a0\u0111\u1ec3 ph\u1ee5c v\u1ee5 t\u1ed1t nh\u1ea5t cho nhu c\u1ea7u c\u1ee7a Kh\u00e1ch h\u00e0ng.<\/p>\n

Masterskills l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m CRM?<\/p>\n

L\u1ee3i \u00edch c\u1ee7a CRM \u0111em l\u1ea1i<\/h2>\n

– L\u01b0u tr\u1eef d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 v\u1ebd b\u1ee9c tranh kh\u00e1ch h\u00e0ng.<\/p>\n

– Th\u00fac \u0111\u1ea9y \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n (d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng).<\/p>\n

–\u00a0X\u00e2y d\u1ef1ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c kinh doanh.<\/p>\n

– T\u0103ng doanh s\u1ed1 d\u1ef1a v\u00e0o t\u01b0\u01a1ng t\u00e1c v\u1edbi Kh\u00e1ch h\u00e0ng.<\/p>\n

– Gi\u00fap chia s\u1ebb d\u1eef li\u1ec7u Kh\u00e1ch h\u00e0ng n\u1ed9i b\u1ed9 c\u00f4ng ty nh\u01b0ng v\u1eabn\u00a0duy tr\u00ec t\u00ednh b\u1ea3o m\u1eadt d\u1eef li\u1ec7u.<\/p>\n

– T\u1ea1o ra c\u01a1 h\u1ed9i m\u1edbi: T\u1eeb b\u1ee9c tranh kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n \u0111o\u1ea1n \u0111\u1ec3 ph\u00e1t tri\u1ec3n d\u1ecbch v\u1ee5\/b\u00e1n s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

– C\u1ea3i thi\u1ec7n v\u1ec1 b\u1ee9c tranh th\u1ecb tr\u01b0\u1eddng nh\u1edd \u0111o \u0111\u1ebfm v\u1ec1 Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 C\u01a1 h\u1ed9i m\u00e0 doanh nghi\u1ec7p t\u1ea1o ra trong m\u1ed9t th\u1eddi gian.<\/p>\n

– Nu\u00f4i d\u01b0\u1ee1ng v\u00e0 duy tr\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a Kh\u00e1ch h\u00e0ng nh\u1edd t\u0103ng t\u01b0\u01a1ng t\u00e1c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u1ee7a CRM.<\/p>\n

– Gi\u00fap gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh doanh nghi\u1ec7p.<\/p>\n

–\u00a0V\u00e0 quan tr\u1ecdng h\u01a1n, ti\u1ebft ki\u1ec7m th\u1eddi gian cho\u00a0Qu\u1ea3n l\u00fd\u00a0\u0111\u1ec3 ra chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t h\u01a1n.<\/p>\n

Ng\u00e0y nay, CRM l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu?<\/h2>\n

Ng\u00e0y nay, m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u k\u1ebft qu\u1ea3 h\u01a1n trong kho\u1ea3ng th\u1eddi gian ng\u1eafn h\u01a1n. C\u0169ng c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng ch\u00fang ta c\u00f3 \u00edt th\u1eddi gian h\u01a1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n n\u1eefa!<\/p>\n

Vi\u1ec7c g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng \u0111\u1ee7! Ng\u01b0\u1eddi ta ph\u1ea3i g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng, nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra c\u01a1 h\u1ed9i\u00a0v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 s\u1ebd kh\u00f4ng \u0111\u1ee7 v\u00ec kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c gi\u1eef l\u1ea1i c\u00f3 th\u1ec3 r\u1eddi kh\u1ecfi b\u1ea5t k\u1ef3 ng\u00e0y n\u00e0o n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00f4ng \u0111\u01b0\u1ee3c duy tr\u00ec.<\/p>\n

Trong b\u1ea5t k\u1ef3 doanh nghi\u1ec7p \u0111ang ph\u00e1t tri\u1ec3n n\u00e0o, m\u1ecdi th\u1ee9 th\u01b0\u1eddng tr\u1edf n\u00ean ch\u00e1n ng\u1eaft khi kh\u00f4ng \u0111\u1ee7 th\u1eddi gian, nh\u00e2n vi\u00ean thi\u1ebfu\u00a0th\u00f4ng tin, d\u1eef li\u1ec7u t\u1ea3n m\u00e1t, ph\u1ea3i h\u1ecdp h\u00e0nh \u0111\u1ec3 t\u00ecm ra ph\u01b0\u01a1ng \u00e1n cho m\u1ed9t kh\u00e1ch h\u00e0ng\u2026 V\u1edbi\u00a0 CRM, ch\u1ec9 c\u1ea7n m\u1ed9t m\u00e0n h\u00ecnh, b\u1ea1n c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin l\u1ecbch s\u1eed c\u1ee7a h\u1ecd. Kh\u00f4ng nh\u1eefng th\u1ebf, b\u1ea1n c\u00f2n x\u1eed l\u00fd nhi\u1ec1u kh\u00e1ch c\u00f9ng m\u1ed9t l\u00fac v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed3ng nghi\u1ec7p th\u1eadt d\u1ec5 d\u00e0ng.\u00a0\u0110\u00f3 l\u00e0, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m nhi\u1ec1u h\u01a1n trong th\u1eddi gian \u00edt h\u01a1n!<\/p>\n

N\u1ebfu doanh nghi\u1ec7p b\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 T\u0103ng tr\u01b0\u1edfng nh\u1edd b\u1edbt \u0111i nh\u1eefng quy \u0111\u1ecbnh, \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n th\u00ec Masterskills ch\u00ednh l\u00e0 m\u1ed9t CRM hi\u1ec7n \u0111\u1ea1i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng xoay quanh kh\u00e1ch h\u00e0ng. C\u00e1c d\u1eef li\u1ec7u t\u1eeb c\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c \u0111\u1ed5 v\u1ec1 m\u1ed9t n\u01a1i, giao cho \u0111\u00fang ng\u01b0\u1eddi \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi Ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n. B\u1eaft \u0111\u1ea7u kh\u00e1m ph\u00e1 Masterskills t\u1ea1i \u0111\u00e2y.<\/p>\n

C\u00e1c b\u00e0i vi\u1ebft c\u00f9ng ch\u1ee7 \u0111\u1ec1 CRM.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ph\u1ea7n m\u1ec1m qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng \u2013 CRM (Customer relationship management)\u00a0\u2013 L\u00e0 c\u00f4ng c\u1ee5 cho Trung T\u00e2m Kh\u00e1ch H\u00e0ng (Customer centric). N\u00f3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng xoay quanh kh\u00e1ch h\u00e0ng. \u0110\u00f3 l\u00e0 c\u00e1ch hi\u1ec3u duy nh\u1ea5t v\u00e0 kh\u00e1i qu\u00e1t nh\u1ea5t \u0111\u1ec3 b\u1ea1n h\u00ecnh dung v\u1ec1 CRM. CRM l\u00e0 c\u00f4ng c\u1ee5\u00a0cho Trung T\u00e2m Kh\u00e1ch H\u00e0ng N\u1ebfu b\u1ea1n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52819"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52819"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52819\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}