{"id":52839,"date":"2023-12-20T05:16:38","date_gmt":"2023-12-19T22:16:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/4-sai-lam-khien-chien-dich-email-marketing-cua-ban-that-bai.html"},"modified":"2023-12-20T05:16:38","modified_gmt":"2023-12-19T22:16:38","slug":"4-sai-lam-khien-chien-dich-email-marketing-cua-ban-that-bai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/4-sai-lam-khien-chien-dich-email-marketing-cua-ban-that-bai.html","title":{"rendered":"4 sai l\u1ea7m khi\u1ebfn chi\u1ebfn d\u1ecbch email marketing c\u1ee7a b\u1ea1n th\u1ea5t b\u1ea1i"},"content":{"rendered":"
Email marketing \u0111ang tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c \u0111\u1ec3 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m t\u1eeb \u0111\u00f3 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng t\u1eeb nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1edbi chi ph\u00ed th\u1ea5p. Tuy nhi\u00ean, kh\u00f4ng \u00edt doanh nghi\u1ec7p, ch\u1ee7 c\u1eeda h\u00e0ng m\u1eafc m\u1ed9t s\u1ed1 sai l\u1ea7m c\u01a1 b\u1ea3n khi th\u1ef1c hi\u1ec7n email marketing, khi\u1ebfn vi\u1ec7c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n \u0111i kh\u00f4ng nh\u1eefng kh\u00f4ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00f3n nh\u1eadn m\u00e0 v\u00f4 t\u00ecnh l\u1ea1i l\u00e0m x\u1ea5u \u0111i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

C\u00f9ng t\u00ecm hi\u1ec3u 4 sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p v\u00e0 c\u00e1ch ph\u00f2ng tr\u00e1nh \u0111\u1ec3 nh\u1eefng chi\u1ebfn d\u1ecbch email marketing c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u01b0 mong mu\u1ed1n!<\/p>\n

1. Ti\u00eau \u0111\u1ec1 email gi\u1eadt t\u00edt th\u00e1i qu\u00e1<\/h2>\n

Ti\u00eau \u0111\u1ec1 email l\u00e0 y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc quy\u1ebft \u0111\u1ecbnh c\u00f3 click v\u00e0o email c\u1ee7a b\u1ea1n hay kh\u00f4ng. Ch\u00ednh v\u00ec v\u1eady, nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 l\u1ef1a ch\u1ecdn \u201cgi\u1eadt t\u00edt\u201d v\u1edbi nh\u1eefng ti\u00eau \u0111\u1ec1 g\u1ee3i t\u00ednh t\u00f2 m\u00f2, k\u00edch th\u00edch nh\u1eb1m thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc. Tuy v\u1eady, khi ti\u00eau \u0111\u1ec1 email b\u1ecb \u201cgi\u1eadt t\u00edt\u201d th\u00e1i qu\u00e1 th\u00ec c\u0169ng gi\u1ed1ng nh\u01b0 con dao hai l\u01b0\u1ee1i, kh\u00f4ng nh\u1eefng kh\u00f4ng l\u00e0m cho ng\u01b0\u1eddi \u0111\u1ecdc click v\u00e0o email, m\u00e0 c\u00f2n khi\u1ebfn email c\u1ee7a b\u1ea1n v\u00e0o \u201ch\u00f2m th\u01b0 r\u00e1c\u201d m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n

\"ti\u00eau-\u0111\u1ec1\"<\/p>\n

Ti\u00eau \u0111\u1ec1 email marketing gi\u1eadt t\u00edt th\u00e1i qu\u00e1 d\u1ec5 khi\u1ebfn email c\u1ee7a b\u1ea1n r\u01a1i v\u00e0o h\u00f2m th\u01b0 r\u00e1c<\/p>\n<\/div>\n

C\u1ea7n nh\u1edb r\u1eb1ng kh\u00f4ng nh\u1ea5t thi\u1ebft \u201ct\u00edt\u201d c\u1ee7a b\u1ea1n ph\u1ea3i qu\u00e1 m\u1ef9 mi\u1ec1u v\u00e0 d\u00e0i l\u00ea th\u00ea m\u1edbi l\u00e0 cu\u1ed1n h\u00fat. \u0110a s\u00f4\u0301 kh\u00e1ch h\u00e0ng s\u1ebd x\u00f3a ngay th\u01b0 c\u1ee7a b\u1ea1n ngay sau khi \u0111\u1ecdc ti\u00eau \u0111\u1ec1 b\u1ecb gi\u1eadt t\u00edt qu\u00e1 m\u1ee9c. Thay v\u00e0o \u0111\u00f3, h\u00e3y c\u1ed1 g\u1eafng t\u1ea1o ra \u201ct\u00edt\u201d \u0111\u01a1n gi\u1ea3n, ng\u1eafn g\u1ecdn, d\u1ec5 \u0111\u1ecdc, d\u1ec5 hi\u1ec3u v\u00e0 v\u00e0o \u0111\u00fang tr\u1ecdng t\u00e2m v\u1ea5n \u0111\u1ec1. \u0110\u1ed9c \u0111\u00e1o kh\u00e1c bi\u1ec7t nh\u01b0ng kh\u00f4ng n\u00ean qu\u00e1 \u201cd\u1ecb\u201d v\u00e0 kh\u00e1c th\u01b0\u1eddng.<\/p>\n

2. Qu\u00e1 t\u1ea3i th\u00f4ng tin trong m\u1ed9t email<\/h2>\n

Khi g\u1eedi email t\u1ee9c l\u00e0 b\u1ea1n \u0111ang mu\u1ed1n truy\u1ec1n t\u1ea3i m\u1ed9t hay nhi\u1ec1u th\u00f4ng tin n\u00e0o \u0111\u00f3 \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Ch\u00ednh v\u00ec v\u1eady, kh\u00f4ng it ng\u01b0\u1eddi c\u1ed1 g\u1eafng nh\u1ed3i nh\u00e9t th\u1eadt nhi\u00ea\u0300u th\u00f4ng tin va\u0300o m\u00f4\u0323t email trong m\u1ed9t l\u1ea7n g\u1eedi. Tuy v\u1eady ch\u00ednh \u0111i\u1ec1u n\u00e0y la\u0300m cho ng\u01b0\u01a1\u0300i \u0111o\u0323c pha\u0301t cha\u0301n va\u0300 nhan ch\u00f3ng thoa\u0301t ra ngay khi m\u1edbi \u0111\u1ecdc \u0111\u01b0\u1ee3c v\u00e0i d\u00f2ng. Ngay l\u1eadp t\u1ee9c b\u1ea1n \u0111\u00e3 m\u1ea5t \u0111i c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

Thay v\u00e0o \u0111\u00f3, m\u1ed9t email v\u1edbi th\u00f4ng tin ng\u1eafn g\u1ecdn, n\u1ed9i dung s\u00fac t\u00edch, nh\u1eafm t\u1edbi m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 nh\u1ea5t \u0111\u1ecbnh s\u1ebd c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u1ecdc \u0111\u1ebfn cu\u1ed1i nhi\u1ec1u h\u01a1n. T\u1eeb \u0111\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i sang h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng c\u0169ng s\u1ebd cao h\u01a1n khi kh\u00e1ch h\u00e0ng \u0111\u00e3 ti\u1ebfp nh\u1eadn \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin m\u00e0 b\u1ea1n truy\u1ec1n \u0111\u1ea1t.<\/p>\n

3. Kh\u00f4ng ph\u00e2n lo\u1ea1i danh s\u00e1ch email tr\u01b0\u1edbc khi g\u1eedi<\/h2>\n

Sai l\u1ea7m l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c doanh nghi\u1ec7p khi th\u1ef1c hi\u1ec7n email marketing ch\u00ednh l\u00e0 vi\u1ec7c g\u1eedi m\u1ed9t email gi\u1ed1ng nhau cho t\u1ea5t c\u1ea3 m\u1ecdi kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 ngh\u0129 m\u1ed9t ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng n\u1eef 20 tu\u1ed5i c\u00f3 quan t\u00e2m \u0111\u1ebfn thu\u1ed1c ch\u1ed1ng l\u00e3o h\u00f3a d\u00e0nh cho l\u1ee9a tu\u1ed5i U40? C\u0169ng c\u00f3 th\u1ec3 c\u00f3 quan t\u00e2m, nh\u01b0ng ch\u1eafc ch\u1eafn \u0111\u00e2y kh\u00f4ng th\u1ec3 l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 s\u1ea3n ph\u1ea9m h\u01b0\u1edbng t\u1edbi.<\/p>\n

\"phan-loai-danh-sach-email\"<\/p>\n

Ph\u00e2n lo\u1ea1i danh s\u00e1ch email t\u1ed1t s\u1ebd n\u00e2ng cao t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

C\u1ea7n l\u01b0u \u00fd r\u1eb1ng kh\u00f4ng th\u1ec3 g\u1eedi c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. Thay v\u00e0o \u0111\u00f3 c\u1ed1 g\u1eafng t\u1ea1o ra nh\u1eefng email c\u00e0ng li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn ng\u01b0\u1eddi nh\u1eadn th\u00ec c\u00e0ng t\u1ed1t. Khi \u0111\u00f3, ng\u01b0\u1eddi nh\u1eadn s\u1ebd c\u1ea3m gi\u00e1c m\u00ecnh \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u h\u01a1n r\u1ea5t nhi\u1ec1u. M\u1eb7c d\u00f9 kh\u00f4ng th\u1ec3 so\u1ea1n t\u1eebng email kh\u00e1c nhau cho m\u1ed7i ng\u01b0\u1eddi nh\u1eadn, nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c email d\u1ef1a tr\u00ean nh\u1eefng ti\u00eau ch\u00ed c\u1ee5 th\u1ec3, ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 gia t\u0103ng s\u1ef1 chuy\u1ec3n \u0111\u1ed5i nh\u01b0 d\u1ef1a v\u00e0o s\u1edf th\u00edch, \u0111\u1ecba \u0111i\u1ec3m, h\u00e0nh vi,\u2026<\/p>\n

4. Kh\u00f4ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 khi s\u1eed d\u1ee5ng email marketing<\/h2>\n

B\u1ea1n cho r\u1eb1ng ch\u1ec9 c\u1ea7n t\u1ea1o ra m\u1ed9t email v\u1edbi n\u1ed9i dung h\u1ea5p d\u1eabn, ti\u00eau \u0111\u1ec1 cu\u1ed1n h\u00fat, thi\u1ebft k\u1ebf b\u1eaft m\u1eaft v\u00e0 g\u1eedi \u0111\u1ebfn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 nh\u01b0 th\u1ebf l\u00e0 ho\u1ea1t \u0111\u1ed9ng email marketing k\u1ebft th\u00fac? V\u1eady th\u00ec b\u1ea1n \u0111\u00e3 nh\u1ea7m. Sau khi g\u1eedi email, vi\u1ec7c \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 m\u00e0 chi\u1ebfn d\u1ecbch email marketing mang l\u1ea1i m\u1edbi l\u00e0 b\u01b0\u1edbc t\u1ed1n nhi\u1ec1u th\u1eddi gian v\u00e0 c\u01b0\u0323c ky\u0300 c\u1ea7n thi\u1ebft gi\u00fap b\u1ea1n nhi\u0300n nh\u00e2\u0323n la\u0323i chi\u00ea\u0301n di\u0323ch t\u1eeb \u0111\u00f3 r\u00fat ra ba\u0300i ho\u0323c \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch sau t\u1ed1t h\u01a1n.<\/p>\n

B\u1ea1n c\u0169ng c\u1ea7n \u0111o l\u01b0\u1eddng xem, sau chi\u1ebfn d\u1ecbch email marketing c\u1ee7a m\u00ecnh, c\u00f3 bao nhi\u00eau ph\u1ea7n tr\u0103m chuy\u1ec3n \u0111\u1ed5i th\u00e0nh h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng? Hay t\u1ec9 l\u1ec7 k\u00edch v\u00e0o \u0111\u1ecdc email l\u00e0 bao nhi\u00eau, \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 ph\u1ea7n n\u00e0o ch\u1ea5t l\u01b0\u1ee3ng email c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. M\u1ed9t email d\u00f9 xu\u1ea5t s\u1eafc \u0111\u1ebfn m\u1ea5y nh\u01b0ng kh\u00f4ng th\u1ef1c s\u1ef1 t\u1ea1o ra s\u1ef1 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec c\u0169ng ch\u01b0a th\u1ec3 coi l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch email marketing th\u00e0nh c\u00f4ng.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

C\u00f9ng t\u00ecm hi\u1ec3u 4 sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p v\u00e0 c\u00e1ch ph\u00f2ng tr\u00e1nh \u0111\u1ec3 nh\u1eefng chi\u1ebfn d\u1ecbch email marketing c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u01b0 mong mu\u1ed1n!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52839"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52839"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52839\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}