{"id":52845,"date":"2023-12-20T05:18:40","date_gmt":"2023-12-19T22:18:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/loai-bo-4-sai-lam-chet-nguoi-trong-chien-luoc-noi-dung-tren-website.html"},"modified":"2023-12-20T05:18:40","modified_gmt":"2023-12-19T22:18:40","slug":"loai-bo-4-sai-lam-chet-nguoi-trong-chien-luoc-noi-dung-tren-website","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/loai-bo-4-sai-lam-chet-nguoi-trong-chien-luoc-noi-dung-tren-website.html","title":{"rendered":"Lo\u1ea1i b\u1ecf 4 sai l\u1ea7m \u201cch\u1ebft ng\u01b0\u1eddi\u201d trong chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung tr\u00ean Website"},"content":{"rendered":"
M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing v\u1edbi n\u1ed9i dung m\u1ea1nh m\u1ebd l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t website. B\u1edfi n\u1ed9i dung ch\u00ednh l\u00e0 th\u1ee9 gi\u1eef ch\u00e2n ng\u01b0\u1eddi truy c\u1eadp quay tr\u1edf l\u1ea1i website. N\u1ed9i dung l\u00e0 th\u1ee9 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi k\u1ec3 v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u1edbi b\u1ea1n c\u1ee7a h\u1ecd. N\u1ed9i dung l\u00e0 l\u00ed do \u0111\u1ec3 h\u1ecd li\u00ean k\u1ebft \u0111\u1ebfn website c\u1ee7a b\u1ea1n V\u00e0 n\u1ed9i dung c\u0169ng ch\u00ednh l\u00e0 l\u00ed do h\u1ecd \u201cchia s\u1ebb\u201d hay \u201clike\u201d hay \u201cretweet\u201d tr\u00ean c\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c.<\/p>\n

B\u00ean c\u1ea1nh vi\u1ec7c d\u00e1m m\u1ea1o hi\u1ec3m, kh\u00f4ng ng\u1ea7n ng\u1ea1i thay \u0111\u1ed5i chi\u1ebfn thu\u1eadt th\u01b0\u1eddng xuy\u00ean, b\u1ea1n c\u0169ng lu\u00f4n c\u1ea7n b\u00e1m s\u00e1t c\u00e1c s\u1ed1 li\u1ec7u \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf, tr\u00e1nh \u2018n\u00e9m ti\u1ec1n qua c\u1eeda s\u1ed5\u2019. Th\u1ebf m\u1ea1nh c\u1ee7a m\u1ed7i doanh nghi\u1ec7p ch\u00ednh l\u00e0 c\u01a1 s\u1edf \u0111\u1ea7u ti\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb.\u201d<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung m\u00e0 n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang ph\u1ea1m ph\u1ea3i m\u1ed9t \u0111\u1ed3ng ngh\u0129a v\u1edbi nguy c\u01a1 \u0111ang t\u1ef1 h\u1ee7y ho\u1ea1i \u0111i th\u00e0nh c\u00f4ng c\u1ee7a ch\u00ednh m\u00ecnh.<\/p>\n

B\u1ecf qu\u00ean d\u1ea5u \u1ea5n v\u0103n h\u00f3a marketing c\u1ee7a doanh nghi\u1ec7p<\/h2>\n

Ph\u1ea7n l\u1edbn ng\u01b0\u1eddi mua tham gia s\u00e2u v\u00e0o qu\u00e1 tr\u00ecnh tr\u01b0\u1edbc khi h\u1ecd ti\u1ebfp c\u1eadn v\u1edbi b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng. Nhi\u1ec7m v\u1ee5 cu\u1ed1i c\u00f9ng c\u1ee7a marketing ch\u00ednh l\u00e0 b\u00e1n h\u00e0ng. Doanh s\u1ed1 cao l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh marketing ph\u00f9 h\u1ee3p. \u0110\u00e2y ch\u00ednh l\u00e0 2 y\u1ebfu t\u1ed1 t\u01b0\u1edfng ch\u1eebng ri\u00eang r\u1ebd nh\u01b0ng c\u00f3 \u0111i\u1ec3m giao c\u1eaft m\u1eadt thi\u1ebft.<\/p>\n

\"pr-services\"
\nChi\u1ebfn d\u1ecbch marketing tr\u1ef1c tuy\u1ebfn s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng th\u1ea5t b\u1ea1i nhi\u1ec1u h\u01a1n n\u1ebfu marketing l\u00e0 ph\u00f2ng ban duy nh\u1ea5t ch\u1ecbu tr\u00e1ch nhi\u1ec7m. M\u1ed7i ng\u01b0\u1eddi trong c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m ph\u1ee5c v\u1ee5 1 m\u1ee5c \u0111\u00edch kh\u00e1c nhau v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng tham gia v\u00e0o chu\u1ed7i \u0111\u00e0o t\u1ea1o v\u1ec1 marketing. H\u00e3y kh\u00edch l\u1ec7 ki\u1ec3u h\u00e0nh vi v\u00e0 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh v\u0103n h\u00f3a n\u00e0y, b\u1ea1n s\u1ebd t\u1ea1o ra \u0111\u01b0\u1ee3c nhi\u1ec1u n\u1ed9i dung t\u1ed1t h\u01a1n, truy\u1ec1n c\u1ea3m h\u1ee9ng nhi\u1ec1u h\u01a1n trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 r\u1ed9ng h\u01a1n. M\u1ed7i ng\u01b0\u1eddi c\u00f3 m\u1ed9t gi\u1ecdng \u0111i\u1ec7u kh\u00e1c nhau v\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ec1u gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n t\u1eebng ng\u00e0y.<\/p>\n

N\u1ed9i dung ngh\u00e8o n\u00e0n<\/h2>\n

N\u1ed9i dung ngh\u00e8o n\u00e0n l\u00e0 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p v\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng nguy\u00ean nh\u00e2n g\u00e2y th\u1ea5t b\u1ea1i c\u1ee7a SEO v\u00e0 marketing. N\u1ebfu n\u1ed9i dung h\u1ea5p d\u1eabn l\u00e0 th\u1ee9 c\u1ed1t l\u00f5i \u0111\u1ec3 l\u00f4i k\u00e9o \u0111\u1ed9c gi\u1ea3, t\u1ea1i sao b\u1ea1n ch\u01b0a \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng nh\u00e2n vi\u00ean c\u00f3 kh\u1ea3 n\u0103ng vi\u1ebft l\u00e1ch th\u1ef1c s\u1ef1? \u0110i\u1ec1u n\u00e0y r\u1ea5t \u0111\u01a1n gi\u1ea3n nh\u01b0ng l\u1ea1i ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u0111\u00fang t\u1ea7m. Nh\u1eefng marketer th\u1eddi \u0111\u1ea1i marketing tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch v\u00e0o vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch, t\u01b0 v\u1ea5n, thi\u1ebft k\u1ebf v\u00e0 h\u00e0ng d\u00e0i nh\u1eefng th\u1ee9 kh\u00e1c d\u1eabn \u0111\u1ebfn l\u01a1 l\u00e0 ph\u1ea7n n\u1ed9i dung.<\/p>\n

\u00a0<\/p>\n

\"poor-content-google-panda-and-penguin\"<\/p>\n

N\u1ed9i dung b\u1ea1n \u0111\u0103ng t\u1ea3i kh\u00f4ng th\u1ec3 nh\u00e0m ch\u00e1n \u0111\u1ebfn \u0111\u1ed9 khi\u1ebfn cho ng\u01b0\u1eddi \u0111\u1ecdc b\u1ecf cu\u1ed9c gi\u1eefa ch\u1eebng. N\u00f3 kh\u00f4ng n\u00ean ch\u1ee9a c\u00e1c thu\u1eadt ng\u1eef chuy\u00ean m\u00f4n qu\u00e1 kh\u00f3 \u0111\u1ec3 hi\u1ec3u, d\u1ec5 \u0111o\u00e1n, qu\u00e1 an to\u00e0n, \u0111\u01a1n \u0111i\u1ec7u, kh\u00f4ng c\u00f3 t\u1ed5 ch\u1ee9c hay c\u1ea9u th\u1ea3. N\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd ng\u1eebng ph\u00e1t huy hi\u1ec7u qu\u1ea3 khi vi\u1ec7c \u0111\u1ecdc ch\u00fang tr\u1edf th\u00e0nh m\u1ed9t ngh\u0129a v\u1ee5.<\/p>\n

Ch\u1ec9 c\u00f3p nh\u1eb7t th\u00f4ng tin tr\u00ean m\u1ea1ng<\/h2>\n

Bi\u00ean so\u1ea1n v\u00e0 t\u1eadp h\u1ee3p th\u00f4ng tin l\u00e0 c\u00e1ch nhanh v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng b\u00e0i vi\u1ebft \u0111a d\u1ea1ng, chuy\u00ean s\u00e2u. Tuy nhi\u00ean, ch\u01b0a k\u1ec3 \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 b\u1ea3n quy\u1ec1n, th\u00ec uy t\u00edn th\u1ea5p, th\u1ee9 h\u1ea1ng website tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u1ea5p, l\u01b0\u1ee3ng truy c\u1eadp th\u1ef1c t\u1ebf \u00edt \u1ecfi v\u00e0 kh\u1ea3 n\u0103ng quy ra ra gi\u00e1 tr\u1ecb kinh t\u1ebf th\u1ea5p l\u00e0 c\u00e1i gi\u00e1 ph\u1ea3i tr\u1ea3 cho c\u00e1ch l\u00e0m \u201cti\u1ebft ki\u1ec7m\u201d n\u00e0y.<\/p>\n

Do v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung tr\u00ean website, h\u00e3y x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb th\u00f4ng tin s\u00e2u nh\u1ea5t, h\u1eefu \u00edch nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng, v\u00e0 c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh chuy\u00ean gia trong n\u1ed9i dung \u0111\u00f3. Th\u01b0\u1eddng xuy\u00ean khu\u1ebfch tr\u01b0\u01a1ng gi\u00e1 tr\u1ecb c\u00e1c b\u00e0i \u0111\u0103ng n\u00e0y b\u1eb1ng c\u00e1ch \u0111\u1ea9y m\u1ea1nh SEO v\u00e0 b\u1ea3n quy\u1ec1n, t\u00edch c\u1ef1c chia s\u1ebb n\u1ed9i dung l\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n, m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c h\u1ed9i nh\u00f3m c\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp.<\/p>\n

\u0110\u00e1nh gi\u00e1 th\u1ea5p t\u1ea7m quan tr\u1ecdng c\u1ee7a SEO<\/h2>\n

N\u1ed9i dung c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng. Nh\u01b0ng n\u1ebfu thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c viral cho n\u1ed9i dung \u0111\u00f3 th\u00ec \u0111\u00fang l\u00e0 m\u1ed9t thi\u1ebfu s\u00f3t l\u1edbn.<\/p>\n

N\u1ed9i dung kh\u00f4ng t\u1ef1 n\u00f3 viral \u0111\u01b0\u1ee3c v\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 tr\u00f4ng ch\u1edd v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a n\u1ed9i dung. M\u1ed9t trong nh\u1eefng sai l\u1ea7m trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung l\u00e0 SEO kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 \u0111\u00fang t\u1ea7m. C\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 nh\u00e0 ch\u1ebf t\u1ea1o s\u00e1ng t\u1ea1o ra m\u1ed9t m\u00f3n \u0111\u1ed3 nh\u01b0ng l\u1ea1i kh\u00f4ng bi\u1ebft l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 b\u00e1n m\u00f3n \u0111\u1ed3 m\u00ecnh t\u1ea1o ra. Ch\u00ednh v\u00ec th\u1ebf, b\u1ea1n c\u1ea7n hi\u1ec3u \u0111\u00fang nh\u1eefng c\u0103n b\u1ea3n c\u1ee7a SEO \u0111\u1ec3 m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng c\u1ee7a n\u1ed9i dung h\u01a1n n\u1eefa.<\/p>\n

\"yeu-to-quan-trong-nhat-trong-seo-01\"<\/p>\n

Thi\u1ebfu \u0111i chi\u1ebfn l\u01b0\u1ee3c SEO cho n\u1ed9i dung th\u00ec d\u00f9 n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 hay \u0111\u1ebfn \u0111\u00e2u c\u0169ng kh\u00f4ng th\u1ec3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 4 sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung cho website c\u1ee7a b\u1ea1n v\u00e0 b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng l\u1ed7i n\u00e0y ch\u1ec9 v\u1edbi m\u1ed9t ch\u00fat th\u1eddi gian v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u1ea1o cho m\u00ecnh h\u01b0\u1edbng \u0111i \u0111\u00fang, x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00edch h\u1ee3p v\u00e0 \u0111\u1ee9ng v\u1eefng trong \u201cth\u01b0\u01a1ng tr\u01b0\u1eddng\u201d.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

B\u00ean c\u1ea1nh vi\u1ec7c d\u00e1m m\u1ea1o hi\u1ec3m, kh\u00f4ng ng\u1ea7n ng\u1ea1i thay \u0111\u1ed5i chi\u1ebfn thu\u1eadt th\u01b0\u1eddng xuy\u00ean, b\u1ea1n c\u0169ng lu\u00f4n c\u1ea7n b\u00e1m s\u00e1t c\u00e1c s\u1ed1 li\u1ec7u \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf, tr\u00e1nh \u2018n\u00e9m ti\u1ec1n qua c\u1eeda s\u1ed5\u2019. Th\u1ebf m\u1ea1nh c\u1ee7a m\u1ed7i doanh nghi\u1ec7p ch\u00ednh l\u00e0 c\u01a1 s\u1edf \u0111\u1ea7u ti\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb.\u201d<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52845"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52845"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52845\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}