{"id":52852,"date":"2023-12-20T05:20:39","date_gmt":"2023-12-19T22:20:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dung-bo-quen-2-diem-nay-neu-muon-ban-hang-thanh-cong-tren-facebook.html"},"modified":"2023-12-20T05:20:39","modified_gmt":"2023-12-19T22:20:39","slug":"dung-bo-quen-2-diem-nay-neu-muon-ban-hang-thanh-cong-tren-facebook","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dung-bo-quen-2-diem-nay-neu-muon-ban-hang-thanh-cong-tren-facebook.html","title":{"rendered":"\u0110\u1eebng b\u1ecf qu\u00ean 2 \u0111i\u1ec3m n\u00e0y n\u1ebfu mu\u1ed1n b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng tr\u00ean Facebook"},"content":{"rendered":"<div id=\"test\">Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, Facebook \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ea1ng x\u00e3 h\u1ed9i th\u1ecbnh h\u00e0nh nh\u1ea5t \u1edf Vi\u1ec7t Nam. H\u01a1n 64 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t s\u1eed d\u1ee5ng Facebook. C\u00f3 l\u1ebd b\u1edfi v\u1eady, Facebook \u0111ang l\u00e0 \u201cm\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1\u201d \u0111\u1ec3 kinh doanh online. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ch\u1ec9 \u0111\u0103ng b\u00e0i thu\u1ea7n t\u00fay s\u1ebd b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng. V\u1eady l\u00e0m sao \u0111\u1ec3 c\u00f3 th\u1ec3 b\u00e1n h\u00e0ng tr\u00ean Facebook m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3? Nh\u1eefng kinh nghi\u1ec7m sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n tr\u1edf th\u00e0nh \u201d s\u00e1t th\u1ee7\u201d b\u00e1n h\u00e0ng online.<\/p>\n<h2 id=\"1-tap-trung-vao-gia-tri-cot-loi-la-san-pham-va-dich-vu\">T\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/h2>\n<p>\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t khi kinh doanh b\u1ea5t k\u00ec s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 n\u00f3 mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng. B\u1ea1n h\u00e3y lu\u00f4n ghi nh\u1edb r\u1eb1ng Facebook ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 marketing, c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gi\u00fap b\u1ea1n t\u00ecm ki\u1ebfm v\u00e0 chia s\u1ebb th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi b\u00e1n, h\u00e0ng h\u00f3a\u2026 \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u1edf tr\u00ean Facebook. N\u1ebfu nh\u01b0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f4ng ph\u00f9 h\u1ee3p v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c gi\u00e1 c\u1ea3 v\u1edbi kh\u00e1ch h\u00e0ng th\u00ec r\u1ea5t kh\u00f3 c\u00f3 th\u1ec3 b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng, d\u00f9 \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 \u1edf tr\u00ean Facebook.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13431 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/ky-nang-ban-hang-tren-facebook.jpg\" alt=\"ky-nang-ban-hang-tren-facebook\" width=\"600\" height=\"370\" title=\"ky-nang-ban-hang-tren-facebook\"><\/p>\n<ul>\n<li><em> T\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 th\u00e0nh c\u1ee7a s\u1ea3n ph\u1ea9m<\/em>: H\u00e3y lu\u00f4n b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00fang ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u00fang cam k\u1ebft, \u0111\u00fang gi\u00e1 th\u00e0nh, \u0111\u01b0a ra nh\u1eefng th\u00f4ng tin r\u00f5 r\u00e0ng, trung th\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m.<\/li>\n<li><em> T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t trong d\u1ecbch v\u1ee5 b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/em>: h\u00e0ng h\u00f3a th\u00ec kh\u00f3 c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng, nh\u01b0ng d\u1ecbch v\u1ee5 th\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m kh\u00e1c bi\u1ec7t. H\u00f2a nh\u1eadp nh\u01b0ng kh\u00f4ng h\u00f2a tan- \u0111\u00f3 l\u00e0 ti\u00eau ch\u00ed h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/li>\n<li><em> X\u00e2y d\u1ef1ng b\u1ed9 ch\u00ednh s\u00e1ch b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/em> \u0111\u1ea7y \u0111\u1ee7 v\u00e0 cam k\u1ebft th\u1ef1c hi\u1ec7n nh\u1eefng ch\u00ednh s\u00e1ch n\u00e0y t\u1ed1t nh\u1ea5t, th\u1eadm ch\u00ed s\u1ebd b\u1ed3i th\u01b0\u1eddng n\u1ebfu vi ph\u1ea1m. Kh\u00e1ch h\u00e0ng s\u1ebd tin t\u01b0\u1edfng h\u01a1n khi mua h\u00e0ng qua m\u1ed9t shop online c\u00f3 ch\u00ednh s\u00e1ch mua b\u00e1n, \u0111\u1ed5i tr\u1ea3 r\u00f5 r\u00e0ng.<\/li>\n<li>H\u1ed7 tr\u1ee3 tr\u1ef1c tuy\u1ebfn, t\u01b0 v\u1ea5n tr\u1ef1c tuy\u1ebfn, d\u1ecbch v\u1ee5 giao h\u00e0ng \u0111\u1ea3m b\u1ea3o v\u00e0 nhanh ch\u00f3ng, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i h\u1ea5p d\u1eabn, \u01b0u \u0111\u00e3i v\u1edbi kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v.v\u2026<\/li>\n<li><em> Giao h\u00e0ng, b\u1ea3o h\u00e0nh, thanh to\u00e1n thu\u1eadn ti\u1ec7n, chuy\u00ean nghi\u1ec7p:<\/em> B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p c\u1ee7a c\u00e1c b\u00ean th\u1ee9 ba nh\u01b0 Giao h\u00e0ng ti\u1ebft ki\u1ec7m, Viettel Post, Giao h\u00e0ng nhanh\u2026 \u0111\u1ec3 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nhanh ch\u00f3ng \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h2 id=\"2-xay-dung-chien-luoc-noi-dung-phu-hop-voi-khach-hang-muc-tieu\">X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/h2>\n<p><strong> \u201cContent is king\u201d<\/strong>&#8211; N\u1ed9i dung l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n s\u1ed1 l\u01b0\u1ee3ng friends\/ fans cho \u201cc\u1eeda h\u00e0ng\u201d tr\u00ean Facebook. Ngo\u00e0i ra, n\u00f3 c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 gia t\u0103ng t\u00ecnh c\u1ea3m, s\u1ef1 nh\u1eadn bi\u1ebft v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung t\u1ed1t, h\u00e3y ch\u00fa tr\u1ecdng v\u00e0o nh\u1eefng \u0111i\u1ec3m sau:<\/p>\n<p><em><strong> L\u1ef1a ch\u1ecdn th\u1eddi \u0111i\u1ec3m post b\u00e0i:<\/strong><\/em> Nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng:<\/p>\n<ul>\n<li>80% ng\u01b0\u1eddi d\u00f9ng \u1edf \u0111\u1ed9 tu\u1ed5i 18-44, c\u00f3 th\u00f3i quen truy c\u1eadp sau khi th\u1ee9c d\u1eady.<\/li>\n<li>86% truy c\u1eadp trong gi\u1edd d\u00f9ng b\u1eefa<\/li>\n<li>90% truy c\u1eadp tr\u01b0\u1edbc gi\u1edd \u0111i ng\u1ee7<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13432\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/chinh-thoi-gian-dang-bai-wordpress-3.jpg\" alt=\"chinh-thoi-gian-dang-bai-wordpress-3\" width=\"717\" height=\"336\" title=\"chinh-thoi-gian-dang-bai-wordpress-3\"><\/p>\n<p>Nhi\u1ec1u nh\u00e0 kinh doanh online t\u1eebng ph\u00e0n n\u00e0n khi \u0111\u0103ng b\u00e0i l\u00ean Facebook trong gi\u1edd v\u00e0ng th\u00ec l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c kh\u00f4ng nh\u01b0 \u00fd mu\u1ed1n. \u0110\u00f3 l\u00e0 do c\u00e1c b\u00e0i vi\u1ebft \u0111ang c\u1ea1nh tranh nhau \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i xu\u1ea5t hi\u1ec7n tr\u00ean b\u1ea3ng tin Facebook.<\/p>\n<p>R\u1ea5t nhi\u1ec1u\u00a0doanh nghi\u1ec7p\u00a0online c\u0169ng l\u1ef1a th\u1eddi \u0111i\u1ec3m \u0111\u00f4ng ng\u01b0\u1eddi truy c\u1eadp nh\u1ea5t \u0111\u1ec3 \u0111\u0103ng b\u00e0i, n\u1ebfu b\u00e0i c\u1ee7a b\u1ea1n kh\u00f4ng xu\u1ea5t s\u1eafc th\u00ec kh\u1ea3 n\u0103ng th\u1ea5t b\u1ea1i l\u00e0 r\u1ea5t cao.<\/p>\n<p>Thay v\u00ec chen nhau \u0111\u0103ng b\u00e0i v\u00e0o khung gi\u1edd v\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn th\u1eddi \u0111i\u1ec3m g\u1ea7n v\u1edbi kho\u1ea3ng th\u1eddi gian \u0111\u00f3. Gi\u1ea3 s\u1eed nh\u01b0 v\u1edbi m\u1ed7i khung gi\u1edd v\u00e0ng th\u00ec th\u1eddi gian \u0111\u0103ng b\u00e0i c\u1ee7a b\u1ea1n s\u1ebd l\u00e0:<\/p>\n<ul>\n<li>6h \u2013 8h s\u00e1ng: \u0110\u0103ng b\u00e0i l\u00fac 7-9h s\u00e1ng<\/li>\n<li>11h \u2013 12h tr\u01b0a: \u0110\u0103ng b\u00e0i l\u00fac 11h30-1h30 tr\u01b0a<\/li>\n<li>7h \u2013 9h t\u1ed1i: \u0110\u0103ng b\u00e0i l\u00fac 8h t\u1ed1i<\/li>\n<li>10h \u2013 12h \u0111\u00eam: \u0110\u0103ng b\u00e0i l\u00fac 10h30 t\u1ed1i<\/li>\n<\/ul>\n<p><em><strong>\u0110\u0103ng g\u00ec cho h\u1ea5p d\u1eabn?<\/strong><\/em> \u0110\u00f3 l\u00e0 c\u00e2u h\u1ecfi b\u0103n kho\u0103n c\u1ee7a kh\u00f4ng \u00edt ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u00ean Facebook. B\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c 3+1: 3 b\u00e0i vi\u1ebft chia s\u1ebb, 1 b\u00e0i vi\u1ebft qu\u1ea3ng c\u00e1o. Thay v\u00ec ch\u1ec9 su\u1ed1t ng\u00e0y \u0111\u0103ng nh\u1eefng b\u00e0i PR s\u1ea3n ph\u1ea9m, b\u1ea1n h\u00e3y khi\u1ebfn kh\u00e1ch h\u00e0ng h\u1ee9ng th\u00fa h\u01a1n b\u1eb1ng nh\u1eefng b\u00e0i vi\u1ebft chia s\u1ebb th\u00f4ng tin h\u1eefu \u00edch li\u00ean quan, nh\u1eefng m\u1ea9u chuy\u1ec7n, video\u2026 h\u00e0i h\u01b0\u1edbc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13433\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/ban-hang-tren-Facebook.png\" alt=\"ban hang tren Facebook\" width=\"381\" height=\"506\" title=\"ban-hang-tren-Facebook\"><\/p>\n<p>\u0110\u0103ng nh\u1eefng b\u00e0i vi\u1ebft (status, note) t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh, s\u1ef1 quan t\u00e2m v.v\u2026 c\u1ee7a kh\u00e1ch h\u00e0ng). H\u00e3y \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 n\u1ed9i dung ph\u00f9 h\u1ee3p khi \u0111\u0103ng b\u00e0i b\u00e1n h\u00e0ng tr\u00ean Facebook.<\/p>\n<p>Facebook \u0111\u1eb7c bi\u1ec7t quan t\u00e2m t\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, m\u1ed9t th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng r\u1ea5t nhanh v\u1ec1 s\u1ed1 ng\u01b0\u1eddi d\u00f9ng, s\u1ed1 nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 doanh thu. Th\u1ef1c t\u1ebf, c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi th\u00e0nh c\u00f4ng nh\u1edd t\u1ef1 h\u1ecdc, t\u1ef1 m\u00e0y m\u00f2 c\u00e1ch b\u00e1n h\u00e0ng tr\u00ean Facebook, nh\u01b0ng c\u0169ng c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p ch\u1ec9 l\u00e0m gi\u00e0u cho Facebook. Do v\u1eady, h\u00e3y t\u1eadp trung t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 tr\u01b0\u1edbc khi b\u00e1n h\u00e0ng tr\u00ean Facebook n\u1ebfu kh\u00f4ng mu\u1ed1n b\u1ecf ph\u00ed c\u00f4ng s\u1ee9c v\u00e0 ti\u1ec1n b\u1ea1c c\u1ee7a m\u00ecnh.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, Facebook \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ea1ng x\u00e3 h\u1ed9i th\u1ecbnh h\u00e0nh nh\u1ea5t \u1edf Vi\u1ec7t Nam. H\u01a1n 64 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t s\u1eed d\u1ee5ng Facebook. C\u00f3 l\u1ebd b\u1edfi v\u1eady, Facebook \u0111ang l\u00e0 \u201cm\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1\u201d \u0111\u1ec3 kinh doanh online. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ch\u1ec9 \u0111\u0103ng b\u00e0i thu\u1ea7n t\u00fay s\u1ebd b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng. V\u1eady l\u00e0m [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52852"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52852"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52852\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}