{"id":52913,"date":"2023-12-20T05:35:37","date_gmt":"2023-12-19T22:35:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tao-dung-moi-quan-he-voi-khach-hang-tiem-nang.html"},"modified":"2023-12-20T05:35:37","modified_gmt":"2023-12-19T22:35:37","slug":"tao-dung-moi-quan-he-voi-khach-hang-tiem-nang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tao-dung-moi-quan-he-voi-khach-hang-tiem-nang.html","title":{"rendered":"T\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng"},"content":{"rendered":"
B\u1ea1n c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb g\u00ec cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng? H\u00e3y nh\u1edb r\u1eb1ng, t\u1ea1o d\u1ef1ng gi\u00e1 tr\u1ecb ch\u00ednh l\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb cho c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 v\u1eabn \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh?<\/p>\n

H\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng th\u01b0\u1eddng g\u1ed3m c\u00f3 3 b\u01b0\u1edbc: Nh\u1eadn th\u1ee9c v\u1ea5n \u0111\u1ec1; Xem x\u00e9t v\u00e0 \u0111\u00e1nh gi\u00e1; \u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Kh\u00e1c v\u1edbi ng\u01b0\u1eddi l\u00e0m marketing ho\u1eb7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi b\u00e1n h\u00e0ng ch\u1ee7 y\u1ebfu t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong giai \u0111o\u1ea1n Xem x\u00e9t v\u00e0 giai \u0111o\u1ea1n Quy\u1ebft \u0111\u1ecbnh. Tuy nhi\u00ean b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn cho nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh nhi\u1ec1u gi\u00e1 tr\u1ecb ngay t\u1eeb khi b\u1ea1n ch\u01b0a ti\u1ebfp c\u1eadn h\u1ecd.<\/p>\n

\"khach<\/p>\n

T\u1ea1o d\u1ef1ng gi\u00e1 tr\u1ecb c\u0169ng ch\u00ednh l\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n<\/div>\n

1. Giai \u0111o\u1ea1n Nh\u1eadn th\u1ee9c<\/strong><\/p>\n

\u1ede giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng v\u1eabn ch\u01b0a \u00fd th\u1ee9c \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u1ecd \u0111ang c\u1ea7n l\u00e0 g\u00ec. Doanh nghi\u1ec7p n\u00ean \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111\u01b0a ra l\u1eddi khuy\u00ean r\u1ea5t \u0111\u00e1ng tin c\u1eady, \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 th\u00eam s\u1ef1 tin t\u01b0\u1edfng m\u00e0 c\u00f2n gi\u00fap t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 gi\u1eefa b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

C\u1ee5 th\u1ec3, khi b\u1ea1n \u0111\u01b0a nh\u1eefng th\u00f4ng tin c\u00f3 \u00edch v\u00e0 kh\u00f4ng mang t\u00ednh ch\u1ea5t th\u01b0\u01a1ng m\u1ea1i tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd t\u1ef1 t\u00ecm \u0111\u1ebfn b\u1ea1n v\u00e0 th\u1eadm ch\u00ed c\u00f2n \u0111\u1ec3 l\u1ea1i th\u00f4ng tin c\u00e1 nh\u00e2n \u0111\u1ec3 ti\u1ebfp t\u1ee5c nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin c\u00f3 \u00edch.<\/p>\n

1.1 N\u1ed9i dung c\u00f4ng khai<\/strong><\/p>\n

C\u00e1ch tr\u1ef1c ti\u1ebfp v\u00e0 \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 chia s\u1ebb ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m c\u1ee7a m\u00ecnh ch\u00ednh l\u00e0 \u0111\u01b0a ch\u00fang l\u00ean c\u00e1c trang blog, website,\u2026 H\u00e3y th\u1eed \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c h\u1ecd th\u01b0\u1eddng c\u00f3 nh\u1eefng c\u00e2u h\u1ecfi g\u00ec v\u00e0 c\u1ed1 g\u1eafng \u0111\u01b0a ra c\u00e2u tr\u1ea3 l\u1eddi \u0111\u00e1ng tin c\u1eady.<\/p>\n

1.2 Ph\u1ea3n h\u1ed3i c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean trang m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/p>\n

Th\u1eadt tuy\u1ec7t v\u1eddi n\u1ebfu b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh, v\u1edbi nh\u1eefng c\u00e2u h\u1ecfi kh\u00e1ch h\u00e0ng \u0111\u1eb7t ra, h\u00e3y tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh v\u00e0 c\u1ed1 g\u1eafng gi\u00fap \u00edch cho h\u1ecd nh\u1ea5t c\u00f3 th\u1ec3. C\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p c\u00f2n t\u1ea1o ra nh\u1eefng nh\u00f3m g\u1ed3m c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 chia s\u1ebb khi\u1ebfn th\u1ee9c, t\u1ea1o m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng ngay t\u1eeb giai \u0111o\u1ea1n h\u1ecd c\u00f2n ch\u01b0a nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a m\u00ecnh l\u00e0 g\u00ec.<\/p>\n

2. Giai \u0111o\u1ea1n Xem x\u00e9t, \u0111\u00e1nh gi\u00e1<\/strong><\/p>\n

\u1edf giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 h\u1ecd g\u1eb7p ph\u1ea3i v\u00e0 c\u00f3 th\u1ec3 \u0111\u00e3 c\u00f3 \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac b\u1ea1n c\u1ea7n g\u1eedi nh\u1eefng th\u00f4ng tin c\u00f3 m\u1ee5c \u0111\u00edch b\u00e1n h\u00e0ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n

2.1 Cung c\u1ea5p nh\u1eefng b\u00e0i vi\u1ebft h\u01b0\u1edbng d\u1eabn cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/p>\n

N\u1ebfu nh\u01b0 b\u1ea1n \u0111\u00e3 s\u1edf h\u1eefu email c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u00e3 b\u1eaft \u0111\u1ea7u, h\u00e3y g\u1eedi nh\u1eefng b\u00e0i vi\u1ebft c\u00f3 m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng trong vi\u1ec7c gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. C\u00f2n n\u1ebfu b\u1ea1n ch\u01b0a c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ecba ch\u1ec9 email t\u1eeb h\u1ecd, b\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb nh\u1eefng b\u00e0i vi\u1ebft c\u00f3 \u00edch c\u1ee7a m\u00ecnh l\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u00edch c\u1ef1c ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng n\u1ebfu h\u1ecd \u0111\u01b0a ra c\u00e1c c\u00e2u h\u1ecfi.<\/p>\n

2.2 N\u1ebfu c\u00f3 th\u1ec3, h\u00e3y y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c g\u1ecdi \u0111i\u1ec7n<\/strong><\/p>\n

N\u1ebfu \u0111\u00e3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, h\u00e3y t\u00ecm c\u00e1ch l\u1ea5y \u0111\u01b0\u1ee3c th\u00f4ng tin s\u1ed1 \u0111i\u1ec7n tho\u1ea1i li\u00ean h\u1ec7 t\u1eeb h\u1ecd. Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 ch\u1ea5p nh\u1eadn cu\u1ed9c g\u1ecdi t\u1eeb doanh nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd v\u00e0 c\u00f9ng h\u1ecd t\u00ecm ra c\u00e1ch gi\u1ea3i quy\u1ebft. N\u1ebfu s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 x\u1eed l\u00fd \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 h\u1ecd g\u1eb7p ph\u1ea3i, h\u00e3y g\u1ee3i \u00fd \u0111\u1ec3 kh\u00e1ch h\u00e0ng mua h\u00e0ng c\u1ee7a b\u1ea1n. C\u00f2n n\u1ebfu kh\u00f4ng, h\u00e3y h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1c, \u0111i\u1ec1u n\u00e0y s\u1ebd t\u1ea1o \u1ea5n t\u01b0\u1ee3ng r\u1ea5t t\u1ed1t v\u00e0 gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

3. Giai \u0111o\u1ea1n \u0111\u01b0a ra Quy\u1ebft \u0111\u1ecbnh<\/strong><\/p>\n

\u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 giai \u0111o\u1ea1n m\u00e0 b\u1ed9 ph\u1eadn kinh doanh c\u00f3 nhi\u1ec1u vi\u1ec7c c\u1ea7n ph\u1ea3i l\u00e0m nh\u1ea5t. Kh\u00e1ch h\u00e0ng \u0111\u00e3 nh\u1eadn ra v\u1ea5n \u0111\u1ec1, m\u1ed9t gi\u1ea3i ph\u00e1p kh\u1ea3 thi, v\u00e0 gi\u1edd \u0111\u00e2y h\u1ecd c\u1ea7n b\u1ea1n ch\u1ee9ng minh c\u0169ng nh\u01b0 hi\u1ec7n th\u1ef1c h\u00f3a nh\u1eefng th\u00f4ng tin \u0111\u00e3 \u0111\u01b0a \u0111\u1ebfn h\u1ecd.<\/p>\n

3.1 D\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m<\/strong><\/p>\n

\u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 c\u0169ng hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 ch\u1ee9ng minh cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ea5y nh\u1eefng l\u1ee3i \u00edch h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c. H\u00e3y ch\u00fa \u00fd \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m nh\u1eefng t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd, nh\u01b0 v\u1eady b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng v\u00e0 th\u1ef1c s\u1ef1 l\u00e0m cho h\u1ecd tin r\u1eb1ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ho\u00e0n to\u00e0n gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i.<\/p>\n

3.2 Kh\u00e1ch h\u00e0ng c\u0169 ch\u00ednh l\u00e0 minh ch\u1ee9ng kh\u00e1ch quan nh\u1ea5t<\/strong><\/p>\n

K\u1ec3 c\u1ea3 khi b\u1ea1n ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh t\u1ed1t \u0111\u1ebfn \u0111\u00e2u, kh\u00e1ch h\u00e0ng c\u0169ng v\u1eabn c\u00f3 th\u1ec3 r\u1eddi b\u1ecf b\u1ea1n v\u00e0 kh\u00f4ng mua h\u00e0ng. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, c\u00f3 m\u1ed9t g\u1ee3i \u00fd nh\u1ecf d\u00e0nh cho b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ea5y m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 kh\u00e1 gi\u1ed1ng v\u1edbi h\u1ecd v\u00e0 \u0111\u00e3 th\u00e0nh c\u00f4ng v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

Ho\u1eb7c th\u1eadm ch\u00ed, n\u1ebfu c\u00f3 th\u1ec3, h\u00e3y s\u1eafp x\u1ebfp m\u1ed9t cu\u1ed9c g\u1ecdi gi\u1eefa kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng c\u0169 c\u1ee7a b\u1ea1n. \u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 c\u00e1ch kh\u00e1ch quan nh\u1ea5t gi\u00fap thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

Theo: Hubspot<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

H\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng th\u01b0\u1eddng g\u1ed3m c\u00f3 3 b\u01b0\u1edbc: Nh\u1eadn th\u1ee9c v\u1ea5n \u0111\u1ec1; Xem x\u00e9t v\u00e0 \u0111\u00e1nh gi\u00e1; \u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Kh\u00e1c v\u1edbi ng\u01b0\u1eddi l\u00e0m marketing ho\u1eb7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi b\u00e1n h\u00e0ng ch\u1ee7 y\u1ebfu t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong giai \u0111o\u1ea1n Xem x\u00e9t v\u00e0 giai \u0111o\u1ea1n Quy\u1ebft \u0111\u1ecbnh. Tuy nhi\u00ean b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn cho nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh nhi\u1ec1u gi\u00e1 tr\u1ecb ngay t\u1eeb khi b\u1ea1n ch\u01b0a ti\u1ebfp c\u1eadn h\u1ecd.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52913"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52913"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52913\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}