{"id":52919,"date":"2023-12-20T05:38:42","date_gmt":"2023-12-19T22:38:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/bi-quyet-xay-dung-chien-luoc-cham-soc-khach-hang-hieu-qua.html"},"modified":"2023-12-20T05:38:42","modified_gmt":"2023-12-19T22:38:42","slug":"bi-quyet-xay-dung-chien-luoc-cham-soc-khach-hang-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/bi-quyet-xay-dung-chien-luoc-cham-soc-khach-hang-hieu-qua.html","title":{"rendered":"B\u00ed quy\u1ebft x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<div id=\"test\">N\u1ebfu nh\u01b0 vai tr\u00f2 ch\u00ednh c\u1ee7a ph\u00f2ng Marketing l\u00e0 thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng, c\u1ee7a ph\u00f2ng kinh doanh l\u00e0 ch\u1ed1t \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u01a1n h\u00e0ng th\u00ec vai tr\u00f2 c\u1ee7a ph\u00f2ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 gi\u1eef ch\u00e2n v\u00e0 \u0111\u1ea3m b\u1ea3o cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng. Masterskills mu\u1ed1n chia s\u1ebb v\u1edbi b\u1ea1n nh\u1eefng l\u1eddi khuy\u00ean c\u1ee7a c\u00e1c chuy\u00ean gia ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t s\u1ed1 b\u00ed quy\u1ebft gi\u00fap x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3:<\/p>\n<p><em><strong>1. B\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/em><\/p>\n<p>H\u00e3y t\u1ed5ng h\u1ee3p m\u1ed9t danh s\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng v\u00e0 c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 m\u1ed9t danh s\u00e1ch kh\u00e1c g\u1ed3m c\u00e1c kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng c\u0169ng nh\u01b0 \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c. Sau \u0111\u00f3, h\u00e3y ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c nguy\u00ean nh\u00e2n g\u00e2y ra s\u1ef1 th\u1ea5t v\u1ecdng c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft.<\/p>\n<div id=\"attachment_12538\" style=\"width: 4650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12538 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Tro-chuyen-khach-hang-1.jpg\" alt=\"chien luoc cham soc khach hang\" width=\"4640\" height=\"2900\" title=\"Tro-chuyen-khach-hang-1\"><\/p>\n<p class=\"wp-caption-text\">Tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00f4 c\u00f9ng quan tr\u1ecdng<\/p>\n<\/div>\n<p>\u0110\u00e2y ch\u00ednh l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean m\u00e0 c\u00e1c chuy\u00ean gia ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea7n l\u00e0m. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi mu\u1ed1n ti\u1ebfp c\u1eadn h\u1ecd v\u00e0 khi\u1ebfn h\u1ecd h\u00e0i l\u00f2ng.<\/p>\n<p><em><strong>2. T\u1ea1o c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u1edf m\u1ed7i giai \u0111o\u1ea1n trong v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng<\/strong><\/em><\/p>\n<p>V\u1edbi c\u00e1c s\u1ea3n ph\u1ea7m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng c\u00e0ng d\u00e0i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n th\u00eam nh\u1eefng ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng theo t\u1eebng giai \u0111o\u1ea1n. \u0110\u1eb7c bi\u1ec7t l\u00e0 v\u00e0o giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng m\u1edbi b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 giai \u0111o\u1ea1n h\u1ecd chu\u1ea9n b\u1ecb k\u1ebft th\u00fac s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. Doanh nghi\u1ec7p c\u00e0ng thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng s\u1ebd c\u00e0ng th\u1ea5u hi\u1ec3u v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p><em><strong>3. B\u1ed9 ph\u1eadn ch\u0103m s\u00f3c l\u00e0 ti\u1ebfng n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/em><\/p>\n<p>Th\u00f4ng qua vi\u1ec7c trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng h\u1eb1ng ng\u00e0y, b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1eafm \u0111\u01b0\u1ee3c r\u00f5 nh\u1ea5t c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 v\u1ec1 doanh nghi\u1ec7p.<\/p>\n<p>Doanh nghi\u1ec7p c\u1ea7n c\u00f3 nh\u1eefng th\u1ed1ng k\u00ea v\u1ec1 c\u00e1c ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c nh\u1ea5t v\u00e0 ti\u00eau c\u1ef1c nh\u1ea5t t\u1eeb kh\u00e1ch h\u00e0ng, v\u00e0 n\u1ebfu c\u00f3 th\u1ec3, t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng th\u1ed1ng k\u00ea n\u00e0y.<\/p>\n<p><em><strong>4. X\u00e2y d\u1ef1ng d\u1eef li\u1ec7u<\/strong><\/em><\/p>\n<p>Kh\u00e1ch h\u00e0ng lu\u00f4n c\u1ea7n \u0111\u01b0\u1ee3c doanh nghi\u1ec7p ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng v\u00e0 d\u1ec5 hi\u1ec3u nh\u1ea5t cho nh\u1eefng v\u1ea5n \u0111\u1ec1 h\u1ecd g\u1eb7p ph\u1ea3i. B\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch thu th\u1eadp t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t ng\u00e2n h\u00e0ng c\u00e2u tr\u1ea3 l\u1eddi.<\/p>\n<div id=\"attachment_12540\" style=\"width: 1090px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12540 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/ngan-hang-cau-tra-loi.jpg\" alt=\"chien luoc cham soc khach hang\" width=\"1080\" height=\"675\" title=\"ngan-hang-cau-tra-loi\"><\/p>\n<p class=\"wp-caption-text\">Th\u1ed1ng k\u00ea c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng ngu\u1ed3n d\u1eef li\u1ec7u<\/p>\n<\/div>\n<p>Ch\u1eafc ch\u1eafn kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng n\u00e0o gi\u1ed1ng nhau ho\u00e0n to\u00e0n, v\u00e0 c\u00e2u h\u1ecfi h\u1ecd \u0111\u01b0a ra c\u0169ng v\u1eady. Ch\u00ednh v\u00ec th\u1ebf, ngu\u1ed3n d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i qu\u00e1 ho\u00e0n h\u1ea3o. N\u1ebfu nh\u01b0 c\u1ea3m th\u1ea5y lo l\u1eafng v\u1ec1 \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt ngu\u1ed3n d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh m\u1ed7i khi s\u1ea3n ph\u1ea7m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 thay \u0111\u1ed5i ho\u1eb7c c\u1ea3i ti\u1ebfn.<\/p>\n<p>T\u00f9y theo t\u00ednh ch\u1ea5t v\u00e0 quy m\u00f4 m\u00e0 m\u1ed7i doanh nghi\u1ec7p s\u1ebd c\u00f3 nh\u1eefng bi\u1ec7n ph\u00e1p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u1eadt hi\u1ec7u qu\u1ea3 cho ri\u00eang m\u00ecnh. Tuy nhi\u00ean, t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 chung m\u1ee5c \u0111\u00edch l\u00e0 mang l\u1ea1i s\u1ef1 h\u00e0i l\u00f2ng cho kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn h\u1ecd \u1edf l\u1ea1i v\u1edbi doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: right\">\u00a0<em>Ngu\u1ed3n: Hubspot<\/em><\/p>\n<p>\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><em><strong>1. B\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/em><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52919"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52919"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52919\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}