{"id":52928,"date":"2023-12-20T05:41:49","date_gmt":"2023-12-19T22:41:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/lam-sao-de-khien-khach-hang-tro-lai-sau-lan-mua-hang-dau-tien.html"},"modified":"2023-12-20T05:41:49","modified_gmt":"2023-12-19T22:41:49","slug":"lam-sao-de-khien-khach-hang-tro-lai-sau-lan-mua-hang-dau-tien","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/lam-sao-de-khien-khach-hang-tro-lai-sau-lan-mua-hang-dau-tien.html","title":{"rendered":"L\u00e0m sao \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng tr\u1edf l\u1ea1i sau l\u1ea7n mua h\u00e0ng \u0111\u1ea7u ti\u00ean?"},"content":{"rendered":"
Thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u00e3 kh\u00f3, nh\u01b0ng l\u00e0m sao \u0111\u1ec3 khi\u1ebfn h\u1ecd quay l\u1ea1i c\u00f2n kh\u00f3 h\u01a1n. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea1n \u0111\u00e3 s\u1edf h\u1eefu th\u00f4ng tin email li\u00ean l\u1ea1c c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd mua, h\u00e3y t\u1eadn d\u1ee5ng nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng tr\u1edf l\u1ea1i v\u1edbi b\u1ea1n.<\/p>\n

V\u1eady n\u00ean g\u1eedi nh\u1eefng email nh\u01b0 th\u1ebf n\u00e0o? N\u1ed9i dung email bao g\u1ed3m nh\u1eefng th\u00f4ng tin g\u00ec? V\u00e0 th\u1eddi \u0111i\u1ec3m g\u1eedi ra sao? Sau \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 nh\u1eefng email th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed r\u1ea5t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c nh\u1eafc nh\u1edf v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng quay l\u1ea1i mua h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

1. Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c quay l\u1ea1i mua h\u00e0ng<\/strong><\/p>\n

Th\u00f4ng th\u01b0\u1eddng, sau khi kh\u00e1ch h\u00e0ng mua h\u00e0ng tr\u00ean m\u1ed9t trang web, doanh nghi\u1ec7p s\u1ebd l\u1eadp t\u1ee9c g\u1eedi \u0111\u1ebfn h\u1ecd email v\u1edbi n\u1ed9i dung khuy\u1ebfn kh\u00edch h\u1ecd quay tr\u1edf l\u1ea1i mua h\u00e0ng trong nh\u1eefng l\u1ea7n sau. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean m\u1ed9t l\u00fd thuy\u1ebft trong marketing, \u0111\u00f3 l\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng quay l\u1ea1i mua h\u00e0ng nhi\u1ec1u h\u01a1n khi h\u1ecd v\u1eabn c\u00f2n \u1ea5n t\u01b0\u1ee3ng r\u00f5 r\u00e0ng v\u1ec1 nh\u00e3n h\u00e0ng. Tuy nhi\u00ean, kh\u00e1ch h\u00e0ng l\u1ea1i th\u01b0\u1eddng kh\u00f4ng quan t\u00e2m hay theo d\u00f5i nh\u1eefng email nh\u01b0 v\u1eady.<\/p>\n

L\u1eddi khuy\u00ean \u0111\u01b0\u1ee3c nhi\u1ec1u chuy\u00ean gia \u0111\u01b0a ra \u1edf \u0111\u00e2y ch\u00ednh l\u00e0, c\u00f3 l\u1ebd doanh nghi\u1ec7p n\u00ean \u0111\u1ee3i th\u00eam m\u1ed9t kho\u1ea3ng th\u1eddi gian k\u1ec3 t\u1eeb khi kh\u00e1ch h\u00e0ng mua h\u00e0ng r\u1ed3i m\u1edbi g\u1eedi cho h\u1ecd nh\u1eefng email nh\u01b0 v\u1eady.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 r\u1ea5t thuy\u1ebft ph\u1ee5c cho tr\u01b0\u1eddng h\u1ee3p n\u00e0y ch\u00ednh l\u00e0 Sephora, h\u1ecd th\u01b0\u1eddng g\u1eedi nh\u1eefng email nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i d\u1ef1a tr\u00ean kho\u1ea3ng th\u1eddi gian \u0111\u00e3 tr\u00f4i qua k\u1ec3 t\u1eeb khi kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m.<\/p>\n

\"khach<\/p>\n

G\u1eedi email d\u1ef1a tr\u00ean kho\u1ea3ng th\u1eddi gian k\u1ec3 t\u1eeb khi kh\u00e1ch h\u00e0ng mua h\u00e0ng<\/p>\n<\/div>\n

2. \u201cCh\u00fang t\u00f4i nh\u1edb b\u1ea1n!\u201d<\/strong><\/p>\n

M\u1ed9t lo\u1ea1i email kh\u00e1c \u0111\u1ec3 th\u00f4i th\u00fac kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 email th\u00f4ng b\u00e1o c\u00e1c \u01b0u \u0111\u00e3i, khuy\u1ebfn m\u1ea1i d\u00e0nh cho kh\u00e1ch h\u00e0ng khi h\u1ecd tr\u1edf l\u1ea1i. C\u00f3 l\u1ebd \u0111\u00e2y l\u00e0 c\u00e1ch h\u1ea5p d\u1eabn nh\u1ea5t gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng r\u1ea5t hi\u1ec7u qu\u1ea3. Th\u1eadm ch\u00ed c\u00f3 r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng ch\u01b0a v\u1ed9i quay tr\u1edf l\u1ea1i mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 l\u00e0 v\u00ec h\u1ecd mu\u1ed1n \u0111\u1ee3i \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y.<\/p>\n

C\u00f3 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c kh\u00e1c c\u0169ng kh\u00e1 hi\u1ec7u qu\u1ea3, \u0111\u00f3 l\u00e0 b\u1ea1n n\u00ean h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 nh\u1eadn x\u00e9t, \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd v\u1ec1 l\u1ea7n mua h\u00e0ng g\u1ea7n nh\u1ea5t. Nh\u1eefng cu\u1ed9c kh\u1ea3o s\u00e1t nh\u01b0 v\u1eady c\u0169ng g\u00f3p ph\u1ea7n gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c v\u00ec sao kh\u00e1ch h\u00e0ng v\u1eabn ch\u01b0a quay l\u1ea1i \u0111\u1ec3 c\u00f3 c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1eddi gian \u0111\u1ec3 ph\u1ea3n h\u1ed3i b\u1ea1n. V\u1eady n\u00ean c\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 t\u1eadn d\u1ee5ng b\u1eb1ng c\u00e1ch m\u1eddi kh\u00e1ch h\u00e0ng \u0111\u01b0a ra ph\u1ea3n h\u1ed3i \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c \u01b0u \u0111\u00e3i, khuy\u1ebfn m\u1ea1i trong l\u1ea7n mua h\u00e0ng sau.<\/p>\n

3. B\u00e1n h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc<\/strong><\/p>\n

Tr\u00e1i l\u1ea1i v\u1edbi m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u1edf tr\u00ean, ki\u1ec3u email n\u00e0y kh\u00f4ng h\u1ec1 d\u1ef1a tr\u00ean nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111\u00e3 mua t\u1eeb tr\u01b0\u1edbc. Doanh nghi\u1ec7p s\u1ebd g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u1eefng s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi d\u1ef1a theo c\u00e1c thu\u1ed9c t\u00ednh nh\u00e2n kh\u1ea9u h\u1ecdc.<\/p>\n

Ch\u1eb3ng h\u1ea1n, v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang sinh s\u1ed1ng \u1edf v\u00f9ng \u0111ang l\u00e0 m\u00f9a m\u01b0a, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi \u0111\u1ebfn h\u1ecd th\u00f4ng tin v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea7m nh\u01b0 \u00f4 ho\u1eb7c \u00e1o m\u01b0a,\u2026<\/p>\n

\"khach<\/p>\n

N\u1eafm \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng!<\/p>\n<\/div>\n

C\u00f3 th\u1ec3 r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t chi\u1ebfc \u00f4 hay \u00e1o m\u01b0a v\u00ec h\u1ecd ch\u01b0a c\u00f3, ho\u1eb7c \u0111\u1ed3 c\u1ee7a h\u1ecd \u0111\u00e3 c\u0169 v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c thay m\u1edbi. Nh\u01b0 v\u1eady, b\u1ea1n \u0111\u00e3 g\u1eedi \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh th\u00f4ng tin r\u1ea5t k\u1ecbp th\u1eddi, \u201c\u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang th\u1eddi \u0111i\u1ec3m\u201d.<\/p>\n

\u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i th\u1ef1c s\u1ef1 hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110\u1ec3\u00a0gia t\u0103ng c\u01a1 h\u1ed9i kh\u00e1ch h\u00e0ng tr\u1edf l\u1ea1i v\u1edbi b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ed9t s\u1ed1 \u01b0u \u0111\u00e3i, gi\u1ea3m gi\u00e1 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n cho r\u1eb1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh \u0111ang c\u00f3 nhu c\u1ea7u.<\/p>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t qua email th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, h\u00e3y c\u1ed1 g\u1eafng t\u00ecm hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang th\u1ef1c s\u1ef1 c\u1ea7n g\u00ec. \u0110\u1eebng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1eddi kh\u00e1ch h\u00e0ng tr\u1edf l\u1ea1i mua h\u00e0ng c\u1ee7a b\u1ea1n, h\u00e3y th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m ch\u00e2n th\u00e0nh \u0111\u1ebfn kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd h\u1ea1n ch\u1ebf vi\u1ec7c email c\u1ee7a b\u1ea1n b\u1ecb kh\u00e1ch h\u00e0ng b\u1ecf qua, gi\u00fap gia t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

Ngu\u1ed3n: Kissmetrics<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

V\u1eady n\u00ean g\u1eedi nh\u1eefng email nh\u01b0 th\u1ebf n\u00e0o? N\u1ed9i dung email bao g\u1ed3m nh\u1eefng th\u00f4ng tin g\u00ec? V\u00e0 th\u1eddi \u0111i\u1ec3m g\u1eedi ra sao? Sau \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 nh\u1eefng email th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed r\u1ea5t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c nh\u1eafc nh\u1edf v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng quay l\u1ea1i mua h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52928"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52928"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52928\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}