{"id":52960,"date":"2023-12-20T05:49:44","date_gmt":"2023-12-19T22:49:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thuat-ngu-marketing-thong-dung-ma-cac-marketer-can-biet.html"},"modified":"2023-12-20T05:49:44","modified_gmt":"2023-12-19T22:49:44","slug":"thuat-ngu-marketing-thong-dung-ma-cac-marketer-can-biet","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thuat-ngu-marketing-thong-dung-ma-cac-marketer-can-biet.html","title":{"rendered":"Thu\u1eadt ng\u1eef marketing th\u00f4ng d\u1ee5ng m\u00e0 c\u00e1c marketer c\u1ea7n bi\u1ebft"},"content":{"rendered":"<div id=\"test\">\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u v\u00e0o c\u00e1c ki\u1ebfn th\u1ee9c marketing chuy\u00ean s\u00e2u ho\u1eb7c th\u1ef1c h\u00e0nh c\u00e1c case study th\u1ef1c t\u1ebf, c\u00e1c marketer c\u1ea7n t\u00ecm hi\u1ec3u tr\u01b0\u1edbc c\u00e1c thu\u1eadt ng\u1eef marketing th\u00f4ng d\u1ee5ng. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap cho qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp va\u0300 th\u01b0\u0323c ha\u0300nh marketing di\u00ea\u0303n ra d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Ba\u0300i vi\u00ea\u0301t na\u0300y se\u0303 ph\u00e2n loa\u0323i ca\u0301c thu\u00e2\u0323t ng\u01b0\u0303 marketing va\u0300o 3 nho\u0301m chi\u0301nh, bao g\u00f4\u0300m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Thu\u00e2\u0323t ng\u01b0\u0303 marketing c\u01a1 ba\u0309n<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Thu\u00e2\u0323t ng\u01b0\u0303 digital marketing<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Thu\u00e2\u0323t ng\u01b0\u0303 content marketing<\/span><\/li>\n<\/ul>\n<h2 id=\"1-thuat-ngu-marketing-co-ban\"><b>Thu\u1eadt ng\u1eef marketing c\u01a1 b\u1ea3n\u00a0<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c thu\u1eadt ng\u1eef marketing c\u01a1 b\u1ea3n, ph\u00e2n chia theo lo\u1ea1i, h\u00ecnh th\u1ee9c marketing:\u00a0<\/span><\/p>\n<div id=\"attachment_28929\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-28929\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Masterskills-thuat-ngu-marketing-thong-dung-e170341422.jpeg\" alt=\"Thu\u1eadt ng\u1eef marketing c\u01a1 b\u1ea3n\" width=\"750\" height=\"500\" title=\"Masterskills-thuat-ngu-marketing-thong-dung-e170341422\"><\/p>\n<p class=\"wp-caption-text\">Thu\u1eadt ng\u1eef marketing c\u01a1 b\u1ea3n<\/p>\n<\/div>\n<p style=\"text-align: justify\"><b>Brand Positioning (\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u)<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra m\u1ed9t v\u1ecb tr\u00ed \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cho th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 mang l\u1ea1i cho h\u1ecd.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\u0110\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">L\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">L\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><b>Brand Awareness (Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u)<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand Awareness) l\u00e0 c\u00e1ch th\u1ee9c l\u00e0m cho kh\u00e1ch h\u00e0ng nh\u1eadn ra ho\u1eb7c ghi nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 kh\u00f4ng ch\u1ec9 bao g\u1ed3m vi\u1ec7c nh\u1edb l\u1ea1i t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft th\u00f4ng qua logo, m\u00e0 c\u00f2n l\u00e0 s\u1ef1 c\u00f4ng nh\u1eadn c\u00e1c gi\u1ea3i ph\u00e1p m\u00e0 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">C\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Logo, bi\u1ec3u t\u01b0\u1ee3ng\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">M\u00e0u s\u1eafc, ki\u1ec3u ch\u1eef\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Ng\u00f4n ng\u1eef\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Gi\u1ecdng \u0111i\u1ec7u<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Tr\u1ea3i nghi\u1ec7m\/ d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><b>Case Study<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Case study l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch s\u00e2u v\u1ec1 m\u1ed9t d\u1ef1 \u00e1n ho\u1eb7c quy tr\u00ecnh c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 l\u1ea1i hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng. N\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n t\u00f3m t\u1eaft m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u00e3 ho\u00e0n th\u00e0nh, m\u00e0 c\u00f2n cung c\u1ea5p c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u1ea3 qu\u00e1 tr\u00ecnh v\u00e0 k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. M\u1ed9t case study c\u01a1 b\u1ea3n th\u01b0\u1eddng bao g\u1ed3m:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">T\u00f3m t\u1eaft d\u1ef1 \u00e1n (m\u1ee5c ti\u00eau, ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng,\u2026)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ph\u00e2n t\u00edch chi ti\u1ebft (c\u01a1 h\u1ed9i, th\u00e1ch th\u1ee9c,\u2026)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">K\u1ebft lu\u1eadn (b\u00e0i h\u1ecdc, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng)<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Tr\u01b0\u1eddng h\u1ee3p case study v\u1eabn c\u00f2n trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n th\u00ec s\u1ebd b\u1ed5 sung th\u00eam gi\u1ea3i ph\u00e1p ho\u1eb7c c\u00e1c h\u01b0\u1edbng x\u1eed l\u00fd \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111ang t\u1ed3n t\u1ea1i, nh\u1eb1m t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/span><\/p>\n<p style=\"text-align: justify\"><b>Email Marketing\u00a0<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Email Marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing s\u1eed d\u1ee5ng email \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, gia t\u0103ng c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i mua h\u00e0ng. C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u1ee7 y\u1ebfu bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">G\u1eedi th\u00f4ng tin qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i, s\u1ef1 ki\u1ec7n, v\u00e0 tin t\u1ee9c m\u1edbi nh\u1ea5t.<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u00e0 c\u00e1c \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ec3 t\u1ea1o l\u00f2ng tin v\u00e0 th\u00eam gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi nh\u1eadn.<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">G\u1eedi email t\u1ef1 \u0111\u1ed9ng khi c\u00f3 h\u00e0nh \u0111\u1ed9ng t\u1eeb kh\u00e1ch h\u00e0ng nh\u01b0 \u0111\u0103ng k\u00fd, mua h\u00e0ng, ho\u00e0n th\u00e0nh giao d\u1ecbch,\u2026<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><b>Digital Marketing<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Digital marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, s\u1eed d\u1ee5ng c\u00e1c k\u00eanh v\u00e0 c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1eafm s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">C\u00e1c k\u00eanh v\u00e0 c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong digital marketing bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">M\u1ea1ng x\u00e3 h\u1ed9i: Facebook, Instagram, Zalo, Tiktok, LinkedIn, Twitter,\u2026<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Trang web: Website c\u1ee7a doanh nghi\u1ec7p, website c\u1ee7a c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed,\u2026<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn: Google Ads, Facebook Ads,\u2026<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><b>Inbound Marketing<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Inbound marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 h\u1eefu \u00edch, h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn website ho\u0103\u0323c ca\u0301c k\u00eanh truy\u00ea\u0300n th\u00f4ng kha\u0301c c\u1ee7a doanh nghi\u1ec7p m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t.<\/span><\/p>\n<p style=\"text-align: justify\"><b>Outbound Marketing<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Outbound Marketing l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang. V\u00ed d\u1ee5:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, radio<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">B\u00e1o ch\u00ed, t\u1ea1p ch\u00ed, t\u1edd r\u01a1i\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">S\u1ef1 ki\u1ec7n, tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><b>Public Relations (PR \u2013\u00a0 Quan h\u1ec7 c\u00f4ng ch\u00fang)<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng nh\u1eb1m x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c gi\u1eefa m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n v\u1edbi c\u00f4ng ch\u00fang.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">C\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c PR kh\u00e1c nhau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Ti\u1ebfp x\u00fac v\u1edbi gi\u1edbi truy\u1ec1n th\u00f4ng: h\u1ecdp b\u00e1o, s\u1ef1 ki\u1ec7n, tri\u1ec3n l\u00e3m,..<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Ph\u01b0\u01a1ng ti\u1ec7n \u00e2m thanh: podcast, radio\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Tham gia c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn: di\u1ec5n \u0111\u00e0n tr\u1ef1c tuy\u1ebfn, t\u1eeb thi\u1ec7n<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><b>Word-of-mouth Marketing (WOM \u2013 Ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng)<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a l\u1eddi khuy\u00ean v\u00e0 chia s\u1ebb th\u00f4ng tin t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n t\u1ea1i \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng xuy\u00ean x\u1ea3y ra th\u00f4ng qua cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u00e1 nh\u00e2n, b\u00ecnh lu\u1eadn tr\u1ef1c tuy\u1ebfn ho\u1eb7c \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m,..<\/span><\/p>\n<h2 id=\"2-thuat-ngu-marketing-trong-digital-marketing\"><b>Thu\u1eadt ng\u1eef marketing trong Digital Marketing<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef ph\u1ed5 bi\u1ebfn d\u00f9ng trong chi\u1ebfn l\u01b0\u1ee3c Digital Marketing:<\/span><\/p>\n<div id=\"attachment_28934\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-28934\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Masterskills-thuat-ngu-digital-marketing-e170450190.jpeg\" alt=\"Thu\u1eadt ng\u1eef Digital Marketing\" width=\"750\" height=\"500\" title=\"Masterskills-thuat-ngu-digital-marketing-e170450190\"><\/p>\n<p class=\"wp-caption-text\">Thu\u1eadt ng\u1eef marketing trong Digital Marketing<\/p>\n<\/div>\n<p style=\"text-align: justify\"><b>Bounce Rate (T\u1ef7 l\u1ec7 tho\u00e1t trang)<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Bounce Rate l\u00e0 ph\u1ea7n tr\u0103m t\u1ef7 l\u1ec7 tho\u00e1t trang web c\u1ee7a ng\u01b0\u1eddi d\u00f9ng sau khi h\u1ecd ch\u1ec9 xem m\u1ed9t trang duy nh\u1ea5t, v\u00e0 kh\u00f4ng ti\u1ebfp t\u1ee5c chuy\u1ec3n sang trang ti\u1ebfp theo. T\u1ef7 l\u1ec7 n\u00e0y c\u00f3 th\u1ec3 cao ho\u1eb7c th\u1ea5p t\u00f9y thu\u1ed9c v\u00e0o l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c c\u1ea5u tr\u00fac c\u1ee7a trang web, th\u00f4ng th\u01b0\u1eddng th\u00ec m\u1ee9c t\u1ed1t s\u1ebd d\u01b0\u1edbi 60%.<\/span><\/p>\n<p style=\"text-align: justify\"><b>Exit Rate (T\u1ef7 l\u1ec7 tho\u00e1t)<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Exit Rate l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m s\u1ed1 l\u1ea7n m\u00e0 trang \u0111\u00f3 \u0111\u01b0\u1ee3c xem cu\u1ed1i c\u00f9ng so v\u1edbi t\u1ed5ng s\u1ed1 trang \u0111\u01b0\u1ee3c xem tr\u00ean phi\u00ean truy c\u1eadp. N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t ph\u00e9p \u0111o m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c t\u1ed5ng th\u1ec3 c\u1ee7a website.<\/span><\/p>\n<p style=\"text-align: justify\"><b>Conversion Rate (T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i)<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Conversion Rate l\u00e0 t\u1ef7 l\u1ec7 kha\u0301ch ha\u0300ng th\u01b0\u0323c hi\u00ea\u0323n ha\u0300nh vi chuy\u00ea\u0309n \u0111\u00f4\u0309i tr\u00ean t\u00f4\u0309ng s\u00f4\u0301 kha\u0301ch ha\u0300ng ti\u00ea\u0301p c\u00e2\u0323n \u0111\u01b0\u01a1\u0323c. Ca\u0301c ha\u0300nh vi chuy\u00ea\u0309n \u0111\u00f4\u0309i mu\u0323c ti\u00eau \u0111\u01b0\u01a1\u0323c xe\u0301t theo t\u01b0\u0300ng chi\u00ea\u0301n di\u0323ch marketing, \u0111o\u0301 co\u0301 th\u00ea\u0309 la\u0300: t\u01b0\u01a1ng ta\u0301c, nh\u0103\u0301n tin, \u0111\u0103ng ky\u0301, \u0111\u00ea\u0309 la\u0323i th\u00f4ngtin, mua ha\u0300ng\u2026.<\/span><\/p>\n<p style=\"text-align: justify\"><b>A\/B Testing<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">A\/B Testing l\u00e0 qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m v\u00e0 so s\u00e1nh hi\u1ec7u su\u1ea5t gi\u1eefa hai phi\u00ean b\u1ea3n kh\u00e1c nhau tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn nh\u01b0 website, fanpage ho\u1eb7c \u1ee9ng d\u1ee5ng, nh\u01b0ng ch\u1ec9 v\u1edbi m\u1ed9t nh\u00f3m nh\u1ecf \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1ee5c ti\u00eau l\u00e0 t\u00ecm ra phi\u00ean b\u1ea3n n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n \u0111\u1ec3 \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ho\u1eb7c tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p style=\"text-align: justify\"><b>Open Rate (T\u1ef7 l\u1ec7 m\u1edf email)<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Open Rate l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m s\u1ed1 l\u01b0\u1ee3ng email \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1edf tr\u00ean t\u1ed5ng s\u1ed1 email \u0111\u00e3 g\u1eedi c\u1ee7a chi\u1ebfn d\u1ecbch. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng t\u1ef7 l\u1ec7 quan tr\u1ecdng \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u00ean email.<\/span><\/p>\n<p style=\"text-align: justify\"><b>Engagement Rate (T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c)<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Engagement Rate l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi n\u1ed9i dung \u0111\u01b0\u1ee3c chia s\u1ebb b\u1edfi th\u01b0\u01a1ng hi\u1ec7u. Th\u00f4ng th\u01b0\u1eddng, t\u1ef7 l\u1ec7 n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng b\u1edfi: <\/span><span style=\"font-weight: 400\">l\u01b0\u1ee3t like, share, b\u00ecnh lu\u1eadn, l\u01b0u, t\u1ea3i xu\u1ed1ng,\u2026<\/span><\/p>\n<p style=\"text-align: justify\"><b>Cost Per Click (CPC)<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">CPC l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed theo l\u01b0\u1ee3t nh\u1ea5p, gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi d\u00f9ng \u0111ang quan t\u00e2m \u0111\u1ebfn chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><b>Click-Through Rate (CTR)<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">CTR l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t tr\u00ean s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. CTR th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung, t\u1eeb kh\u00f3a trong qu\u1ea3ng c\u00e1o.<\/span><\/p>\n<p style=\"text-align: justify\"><b>Influencer (Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng)<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (Influencer) l\u00e0 c\u00e1 nh\u00e2n c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn suy ngh\u0129, h\u00e0nh vi, v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u1ed9t nh\u00f3m ng\u01b0\u1eddi ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i.<\/span><\/p>\n<p style=\"text-align: justify\"><b>Paid Search (T\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed)<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Paid Search l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o \u01b0u ti\u00ean, th\u1ee9 h\u1ea1ng cao tr\u00ean trang k\u1ebft qu\u1ea3.<\/span><\/p>\n<p style=\"text-align: justify\"><b>Key Performance Indicator (KPI \u2013 Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c)<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">KPI l\u00e0 ch\u1ec9 s\u1ed1 m\u1ee5c ti\u00eau \u0111\u1ec1 ra, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/span><\/p>\n<p style=\"text-align: justify\"><b>Customer Lifetime Value (CLV \u2013 Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng)\u00a0<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">CLV \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng mang \u0111\u1ebfn cho doanh nghi\u1ec7p trong su\u1ed1t th\u1eddi gian h\u1ecd l\u00e0m kh\u00e1ch h\u00e0ng. CLV \u0111\u01b0\u1ee3c t\u00ednh t\u1eeb khi kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u mua ho\u1eb7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p cho \u0111\u1ebfn khi h\u1ecd ng\u1eebng s\u1eed d\u1ee5ng ho\u00e0n to\u00e0n.<\/span><\/p>\n<h2 id=\"3-thuat-ngu-marketing-trong-content-marketing\"><b>Thu\u1eadt ng\u1eef marketing trong Content Marketing<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef ph\u1ed5 bi\u1ebfn d\u00f9ng trong chi\u1ebfn l\u01b0\u1ee3c Content Marketing:<\/span><\/p>\n<div id=\"attachment_28937\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-28937\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Masterskills-thuat-ngu-content-marketing-e170576294.png\" alt=\"Thu\u1eadt ng\u1eef Content Marketing\" width=\"750\" height=\"450\" title=\"Masterskills-thuat-ngu-content-marketing-e170576294\"><\/p>\n<p class=\"wp-caption-text\">Thu\u1eadt ng\u1eef marketing trong Content Marketing<\/p>\n<\/div>\n<p style=\"text-align: justify\"><b>Blog<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Blog l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 chia s\u1ebb th\u00f4ng tin, ki\u1ebfn th\u1ee9c, ho\u1eb7c tr\u1ea3i nghi\u1ec7m d\u01b0\u1edbi g\u00f3c nh\u00ecn c\u00e1 nh\u00e2n. Theo \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u0169ng s\u1eed d\u1ee5ng blog nh\u01b0 m\u1ed9t k\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c, k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/span><\/p>\n<p style=\"text-align: justify\"><b>Search Engine Optimization (SEO)<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">SEO l\u00e0 t\u1eadp h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, gi\u00fap t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng website. SEO l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c Content Marketing, v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng trong SEO bao g\u1ed3m: t\u1eeb kho\u00e1, backlink, internal link, anchor text,\u2026<\/span><\/p>\n<p style=\"text-align: justify\"><b>Keyword<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Keyword l\u00e0 t\u1eeb kho\u00e1 ho\u1eb7c c\u1ee5m t\u1eeb m\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u1eadp v\u00e0o c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin. T\u1eeb kho\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng website v\u00e0 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 SEO.<\/span><\/p>\n<p style=\"text-align: justify\"><b>Landing Page<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Landing Page l\u00e0 m\u1ed9t trang website \u0111\u1ed9c l\u1eadp, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3. C\u00e1c th\u00f4ng tin th\u01b0\u1eddng c\u00f3 trong landing page bao g\u1ed3m: th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, th\u00f4ng tin khuy\u1ebfn m\u00e3i, ch\u01b0\u01a1ng tr\u00ecnh qu\u00e0 t\u1eb7ng,..<\/span><\/p>\n<p style=\"text-align: justify\"><b>Backlink<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Backlink l\u00e0 c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb c\u00e1c trang web b\u00ean ngo\u00e0i, nh\u01b0 t\u1eeb blog, di\u1ec5n \u0111\u00e0n, m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c c\u00e1c trang web kh\u00e1c tr\u1ea3 v\u1ec1 trang web c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng n\u00e2ng cao m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a website v\u00e0 t\u0103ng th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm.<\/span><\/p>\n<p style=\"text-align: justify\"><b>Internal Link<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Internal Link l\u00e0 c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 b\u00ean trong website, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn c\u00e1c trang n\u1ed9i dung kh\u00e1c ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify\"><b>Anchor Text<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Anchor Text l\u00e0 \u0111o\u1ea1n v\u0103n b\u1ea3n ch\u1ee9a si\u00eau li\u00ean k\u1ebft (hyperlink) \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n \u0111\u1ebfn m\u1ed9t trang web\/URL m\u1edbi.<\/span><\/p>\n<p style=\"text-align: justify\"><b>Call to Action (CTA)<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">CTA l\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng,th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u00eam v\u00e0o trong n\u1ed9i dung c\u1ee7a trang web \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh. CTA c\u00f3 th\u1ec3 l\u00e0 c\u00e1c n\u00fat nh\u1ea5n, li\u00ean k\u1ebft ho\u1eb7c \u0111o\u1ea1n v\u0103n khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng tham gia, mua h\u00e0ng, \u0111\u0103ng k\u00fd,\u2026<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef marketing ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c marketer c\u1ea7n hi\u1ec3u r\u00f5 tr\u01b0\u1edbc khi kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00e1c marketer c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi, ph\u00e1t tri\u1ec3n v\u00e0 s\u00e1ng t\u1ea1o trong c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p style=\"text-align: justify\"><strong><em>Xem th\u00eam:<\/em><\/strong><\/p>\n<p style=\"text-align: justify\"><strong><em>7 thu\u1eadt ng\u1eef SEO c\u01a1 b\u1ea3n c\u1ea7n bi\u1ebft<\/em><\/strong><\/p>\n<p style=\"text-align: justify\"><strong><em>E-A-T l\u00e0 g\u00ec? E-A-T s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn SEO nh\u01b0 th\u1ebf n\u00e0o?<\/em><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u v\u00e0o c\u00e1c ki\u1ebfn th\u1ee9c marketing chuy\u00ean s\u00e2u ho\u1eb7c th\u1ef1c h\u00e0nh c\u00e1c case study th\u1ef1c t\u1ebf, c\u00e1c marketer c\u1ea7n t\u00ecm hi\u1ec3u tr\u01b0\u1edbc c\u00e1c thu\u1eadt ng\u1eef marketing th\u00f4ng d\u1ee5ng. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap cho qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp va\u0300 th\u01b0\u0323c ha\u0300nh marketing di\u00ea\u0303n ra d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52960"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52960"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52960\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}