{"id":52970,"date":"2023-12-20T05:51:56","date_gmt":"2023-12-19T22:51:56","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hieu-ung-lan-truyen-la-gi-ung-dung-cua-hieu-ung-lan-truyen-trong-marketing.html"},"modified":"2023-12-20T05:51:56","modified_gmt":"2023-12-19T22:51:56","slug":"hieu-ung-lan-truyen-la-gi-ung-dung-cua-hieu-ung-lan-truyen-trong-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hieu-ung-lan-truyen-la-gi-ung-dung-cua-hieu-ung-lan-truyen-trong-marketing.html","title":{"rendered":"Hi\u1ec7u \u1ee9ng lan truy\u1ec1n l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng c\u1ee7a hi\u1ec7u \u1ee9ng lan truy\u1ec1n trong marketing"},"content":{"rendered":"
\n

Con ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng m\u1edbi ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1eaft trend tr\u00ean Tik Tok, theo d\u00f5i ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng tr\u00ean Facebook hay Instagram v\u00ec h\u1ecd \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi y\u00eau th\u00edch, ho\u1eb7c c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y th\u1ea5t v\u1ecdng khi kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh t\u00edch nh\u01b0 m\u1ecdi ng\u01b0\u1eddi kh\u00e1c,\u2026Hi\u00ea\u0323n t\u01b0\u01a1\u0323ng na\u0300y co\u0301 t\u00ean go\u0323i la\u0300 hi\u1ec7u \u1ee9ng lan truy\u1ec1n (ti\u00ea\u0301ng Anh la\u0300 Social Proof), va\u0300 nga\u0300y ca\u0300ng tr\u01a1\u0309 n\u00ean ph\u00f4\u0309 bi\u00ea\u0301n h\u01a1n trong\u00a0 gi\u1edbi tr\u1ebb hi\u1ec7n nay. \u0110\u00e2y cu\u0303ng la\u0300 hi\u00ea\u0323u \u01b0\u0301ng t\u00e2m ly\u0301 gia\u0309i thi\u0301ch cho ca\u0301c hi\u0300nh th\u01b0\u0301c marketing nh\u01b0 ti\u00ea\u0301p thi\u0323 li\u00ean k\u00ea\u0301t, marketing truy\u00ea\u0300n mi\u00ea\u0323ng\u2026\u00a0\u00a0<\/span><\/p>\n

V\u00e2\u0323y hi\u1ec7u \u1ee9ng lan truy\u1ec1n l\u00e0 g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c n\u00f3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p?<\/span><\/p>\n

\"Hi\u1ec7u<\/p>\n

Hi\u1ec7u \u1ee9ng lan truy\u1ec1n l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng c\u1ee7a hi\u1ec7u \u1ee9ng lan truy\u1ec1n trong marketing<\/p>\n<\/div>\n

Hi\u1ec7u \u1ee9ng lan truy\u1ec1n l\u00e0 g\u00ec?\u00a0<\/b><\/h2>\n

Hi\u00ea\u0323u \u01b0\u0301ng lan truy\u00ea\u0300n la\u0300 hi\u00ea\u0323n t\u01b0\u01a1\u0323ng con ng\u01b0\u01a1\u0300i co\u0301 xu h\u01b0\u01a1\u0301ng b\u0103\u0301t ch\u01b0\u01a1\u0301c ha\u0300nh \u0111\u00f4\u0323ng cu\u0309a ng\u01b0\u01a1\u0300i kha\u0301c. \u0110\u00e2y la\u0300 m\u00f4\u0323t hi\u00ea\u0323n t\u01b0\u01a1\u0323ng t\u00e2m ly\u0301 xa\u0303 h\u00f4\u0323i \u0111\u01b0\u1ee3c t\u00e1c gi\u1ea3 Robert Cialdini \u0111i\u0323nh nghi\u0303a n\u0103m 1984 trong cu\u1ed1n s\u00e1ch Influence. Hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u01b0\u1ee3c cho l\u00e0 d\u1ef1a tr\u00ean ni\u1ec1m tin r\u1eb1ng n\u1ebfu nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c \u0111ang l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3, th\u00ec \u0111i\u1ec1u \u0111\u00f3 ph\u1ea3i l\u00e0 \u0111i\u1ec1u \u0111\u00fang \u0111\u1eafn.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5: m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng x\u1ebfp h\u00e0ng d\u00e0i tr\u01b0\u1edbc ti\u1ec7m c\u00f3 th\u1ec3 khi\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111i b\u1ed9 qua \u0111\u01b0\u1eddng c\u0169ng mu\u1ed1n v\u00e0o \u0111\u1ec3 mua h\u00e0ng, \u0111\u00f3 ch\u00ednh l\u00e0 hi\u1ec7u \u1ee9ng lan truy\u1ec1n.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi marketing, hi\u1ec7u \u1ee9ng lan truy\u1ec1n th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. T\u00e2m l\u00fd chung khi m\u1ecdi ng\u01b0\u1eddi mua s\u1eafm la\u0300 h\u1ecd t\u00ecm ki\u1ebfm c\u00e1c \u0111\u00e1nh gi\u00e1, \u0111\u1ec1 xu\u1ea5t v\u00e0 c\u00e1ch ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o \u0111\u00f3 t\u1ea1o ra hi\u1ec7u \u1ee9ng lan truy\u1ec1n t\u1ed1t.\u00a0<\/span><\/p>\n

Nh\u1eefng d\u1ea1ng hi\u1ec7u \u1ee9ng lan truy\u1ec1n ch\u00ednh hi\u1ec7n nay<\/b><\/h2>\n

Hi\u1ec7n nay, c\u00f3 3 d\u1ea1ng hi\u1ec7u \u1ee9ng lan truy\u1ec1n ch\u00ednh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn<\/span><\/p>\n

Hi\u1ec7u \u1ee9ng \u0111o\u00e0n t\u00e0u (Bandwagon Effect)<\/b><\/h3>\n

Hi\u1ec7u \u1ee9ng \u0111o\u00e0n t\u00e0u l\u00e0 d\u1ea1ng hi\u1ec7u \u1ee9ng lan truy\u1ec1n trong \u0111\u00f3 con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng b\u1eaft ch\u01b0\u1edbc h\u00e0nh \u0111\u1ed9ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c ch\u1ec9 \u0111\u01a1n gi\u1ea3n v\u00ec h\u1ecd mu\u1ed1n h\u00f2a nh\u1eadp v\u1edbi \u0111\u00e1m \u0111\u00f4ng m\u1eb7c d\u00f9 ch\u01b0a bi\u1ebft h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi b\u1ea3n th\u00e2n kh\u00f4ng, h\u1ecd cho r\u1eb1ng \u0111i\u1ec1u \u0111\u00f3 l\u00e0 \u0111\u00fang.\u00a0<\/span><\/p>\n

Hi\u1ec7u \u1ee9ng \u0111o\u00e0n t\u00e0u k\u1ebft h\u1ee3p marketing \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c s\u1eed d\u1ee5ng. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 s\u00f4\u0301 l\u01b0\u01a1\u0323ng \u0111\u01a1n ha\u0300ng l\u01a1\u0301n, \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng, x\u1ebfp h\u1ea1ng v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c \u0111\u1ec3 t\u1ea1o ra hi\u1ec7u \u1ee9ng \u0111o\u00e0n t\u00e0u t\u1ed1t.<\/span><\/p>\n

\"Hi\u1ec7u<\/p>\n

Hi\u1ec7u \u1ee9ng \u0111o\u00e0n t\u00e0u<\/p>\n<\/div>\n

Hi\u1ec7u \u1ee9ng m\u1eb7c \u0111\u1ecbnh (Default effect)<\/b><\/h3>\n

Hi\u1ec7u \u1ee9ng m\u1eb7c \u0111\u1ecbnh l\u00e0 d\u1ea1ng hi\u1ec7u \u1ee9ng lan truy\u1ec1n trong \u0111\u00f3 con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn nh\u1eefng th\u1ee9 \u0111\u00e3 c\u00f3 s\u1eb5n, ngay c\u1ea3 khi h\u1ecd c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn kh\u00e1c. \u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 l\u1ef1a ch\u1ecdn an to\u00e0n v\u00e0 t\u1ed1t nh\u1ea5t v\u00ec khi con ng\u01b0\u1eddi \u0111ang \u0111\u1ed1i di\u1ec7n v\u1edbi s\u1ef1 ph\u00e2n v\u00e2n th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn l\u1ef1a ph\u01b0\u01a1ng \u00e1n m\u1eb7c \u0111\u1ecbnh.<\/span><\/p>\n

V\u00ed d\u1ee5 c\u1ee5 th\u1ec3 mang t\u00ednh t\u00e2m l\u00fd l\u00e0 khi ch\u00fang ta s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a \u0111\u00ea\u0309\u00a0 t\u00ecm hi\u1ec3u v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3, ngay l\u00e2\u0323p t\u01b0\u0301c chu\u0301ng ta nghi\u0303 \u0111\u00ea\u0301n Google m\u1eb7c d\u00f9 c\u00f2n nhi\u1ec1u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng Google \u0111\u00e3 t\u1ea1o ra hi\u1ec7u \u1ee9ng m\u1eb7c \u0111\u1ecbnh t\u1ed1t trong t\u00e2m tri\u0301 ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng.<\/span><\/p>\n

Hi\u1ec7u \u1ee9ng b\u1ea7y \u0111\u00e0n (Herd effect)<\/b><\/h3>\n

Hi\u1ec7u \u1ee9ng b\u1ea7y \u0111\u00e0n l\u00e0 thu\u1eadt ng\u1eef m\u00f4 t\u1ea3 s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u00f3m n\u00e0o \u0111\u00f3, ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn suy ngh\u0129, h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n trong x\u00e3 h\u1ed9i. Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y kh\u00f4ng ch\u1ec9 mi\u00eau t\u1ea3 t\u00ecnh tr\u1ea1ng khi con ng\u01b0\u1eddi \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi h\u00e0nh vi \u0111\u00e1m \u0111\u00f4ng, c\u00f3 th\u1ec3 lan truy\u1ec1n s\u1ef1 t\u00edch c\u1ef1c m\u1ed9t c\u00e1ch nhanh ch\u00f3ng . V\u00ed d\u1ee5, n\u00f3 c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i nh\u01b0 bi\u1ec3u t\u00ecnh ho\u1eb7c quy\u00ean g\u00f3p t\u1eeb thi\u1ec7n m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c.<\/span><\/p>\n

Tuy nhi\u00ean, hi\u1ec7u \u1ee9ng b\u1ea7y \u0111\u00e0n c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn s\u1ef1 ti\u00eau c\u1ef1c v\u00ec th\u1ebf doanh nghi\u1ec7p c\u1ea7n ch\u1ecdn l\u1ecdc k\u1ef9 c\u00e0ng tr\u01b0\u1edbc khi t\u1ea1o hi\u1ec7u \u1ee9ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1edf c\u00e1c s\u1ef1 ki\u1ec7n, ch\u01b0\u01a1ng tr\u00ecnh t\u00ecnh nguy\u1ec7n, th\u00f4ng qua \u0111\u00f3 v\u1eeba c\u00f3 th\u1ec3 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1eeba \u0111em nh\u1eefng \u0111i\u1ec1u t\u00edch c\u1ef1c t\u1eeb c\u1ed9ng \u0111\u1ed3ng \u0111\u1ebfn doanh nghi\u1ec7p.<\/span><\/p>\n

\u1ee8ng d\u1ee5ng hi\u1ec7u \u1ee9ng lan truy\u1ec1n trong marketing<\/b><\/h2>\n

Hi\u1ec7u \u1ee9ng lan truy\u1ec1n c\u00f3 th\u1ec3 gi\u00fap t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 t\u00edch c\u1ef1c t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng,.. B\u1eb1ng c\u00e1ch \u1ee9ng d\u1ee5ng hi\u1ec7u \u1ee9ng lan truy\u1ec1n trong marketing \u0111\u1ec3 ph\u00e1t huy \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng lan truy\u1ec1n<\/span><\/p>\n

Influencer marketing<\/b><\/h3>\n

Influencers l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 \u0111\u00f4ng \u0111\u1ea3o v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn suy ngh\u0129 v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1n gi\u1ea3. H\u1ecd c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u1ee7a h\u1ecd, nh\u1eefng ng\u01b0\u1eddi c\u00f3 phong c\u00e1ch s\u1ed1ng h\u1ea5p d\u1eabn, hay ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u1ea3nh h\u01b0\u1edfng.\u00a0<\/span><\/p>\n

V\u1edbi \u0111\u00e1m \u0111\u00f4ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 l\u1edbn v\u00e0 s\u1ef1 trung th\u00e0nh, nh\u1eefng l\u1eddi nh\u1eadn x\u00e9t c\u1ee7a nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, trang ph\u1ee5c h\u1ecd m\u1eb7c, \u0111\u1ecba \u0111i\u1ec3m h\u1ecd gh\u00e9 th\u0103m, v\u00e0 s\u1ea3n ph\u1ea9m h\u1ecd s\u1eed d\u1ee5ng \u0111\u1ec1u t\u1ea1o ra nh\u1eefng hi\u1ec7u \u1ee9ng lan truy\u1ec1n r\u1ea5t t\u1ed1t.<\/span><\/p>\n

\u0110\u1ec3 s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng lan truy\u1ec1n doanh nghi\u1ec7p c\u00f3 th\u1ec3 book influencer chia s\u1ebb v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, nh\u1edd v\u00e0o \u0111\u00f3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u0103ng doanh s\u1ed1.<\/span><\/p>\n

\u0110i\u1ec3n h\u00ecnh v\u1ec1 s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a influencers l\u00e0 chi\u1ebfc \u00e1o len Louis Vuitton \u0111\u01b0\u1ee3c th\u00e0nh vi\u00ean nh\u00f3m nh\u1ea1c BTS Jungkook\u00a0 di\u1ec7n tr\u00ean t\u1ea1p ch\u00ed \u0111\u00e3 nhanh ch\u00f3ng ch\u00e1y h\u00e0ng tr\u00ean website c\u1ee7a h\u00e3ng t\u1ea1i M\u1ef9, m\u1eb7c d\u00f9 chi\u1ebfc \u00e1o c\u00f3 gi\u00e1 \u0111\u1eaft \u0111\u1ecf l\u00ean t\u1edbi 530 tri\u1ec7u \u0111\u1ed3ng.\u00a0<\/span><\/p>\n

\"S\u1ef1<\/p>\n

S\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u00e0nh vi\u00ean nh\u00f3m nh\u1ea1c BTS tr\u00ean t\u1ea1p ch\u00ed<\/p>\n<\/div>\n

Word-of-mouth (WOM) marketing<\/b><\/h3>\n

WOM, hay ti\u00ea\u0301p thi\u0323 truy\u00ea\u0300n mi\u00ea\u0323ng \u0111\u01b0\u01a1\u0323c coi l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb kh\u00f4ng ch\u00ednh th\u1ee9c, n\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a\u00a0Nielsen<\/strong> cho th\u1ea5y 92% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng l\u1eddi gi\u1edbi thi\u1ec7u t\u1eeb b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n

C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 t\u1eadn d\u1ee5ng ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb WOM trong doanh nghi\u1ec7p \u0111\u1ec3 t\u1ea1o ra hi\u1ec7u \u1ee9ng lan truy\u1ec1n t\u1ed1t nh\u01b0:<\/span><\/p>\n

    \n
  • T\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi y\u00eau th\u00edch khi\u1ebfn cho m\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u1ef1 nhi\u00ean mu\u1ed1n n\u00f3i v\u1ec1 ch\u00fang.<\/span><\/li>\n
  • Cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t ch\u1eafc ch\u1eafn r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n h\u00e0i l\u00f2ng v\u00e0 h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/li>\n
  • X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, t\u00ecm hi\u1ec3u h\u1ecd, hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 cho h\u1ecd th\u1ea5y r\u1eb1ng b\u1ea1n quan t\u00e2m \u0111\u1ebfn h\u1ecd s\u1ebd khi\u1ebfn h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng n\u00f3i v\u1ec1 b\u1ea1n v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh c\u1ee7a h\u1ecd h\u01a1n.<\/span><\/li>\n<\/ul>\n

    Testimonials and reviews good<\/b><\/h3>\n

    Testimonial l\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. <\/span><\/p>\n

    Review l\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

    Nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u1ed1t hay nh\u1eefng ph\u1ea3n h\u1ed3i t\u1ed1t c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c xem l\u00e0 tinh t\u00fay c\u1ee7a hi\u1ec7u \u1ee9ng lan truy\u1ec1n v\u00ec ch\u00fang t\u1ea1o ra \u0111\u01b0\u1ee3c nh\u1eefng ni\u1ec1m tin v\u00f4 c\u00f9ng t\u1ed1t. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, khi c\u00f3 nhi\u1ec1u \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c, c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng t\u0103ng cao.<\/span><\/p>\n

    Xem th\u00eam: A\u0309nh h\u01b0\u01a1\u0309ng cu\u0309a b\u0103\u0300ng ch\u01b0\u0301ng xa\u0303 h\u00f4\u0323i \u0111\u00ea\u0301n quy\u00ea\u0301t \u0111i\u0323nh mua ha\u0300ng<\/em><\/strong><\/p>\n

    \"Nh\u1eefng<\/p>\n

    Nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u1ed1t c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho nh\u1eefng kh\u00e1ch gh\u00e9 th\u0103m mua h\u00e0ng tr\u00ean Shopee<\/p>\n<\/div>\n

    Case studies<\/b><\/h3>\n

    Kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng tin c\u1eady h\u01a1n nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng th\u1ef1c t\u1ebf. B\u1eb1ng c\u00e1ch chia s\u1ebb nh\u1eefng th\u00e0nh c\u00f4ng c\u00e1 nh\u00e2n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ed9ng l\u1ef1c cho ng\u01b0\u1eddi kh\u00e1c v\u00e0 kh\u00edch l\u1ec7 h\u1ecd th\u1eed nghi\u1ec7m nh\u1eefng h\u00e0nh \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1.\u00a0<\/span><\/p>\n

    \u0110\u1ec3 t\u1ea1o ra c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng n\u00ean x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng \u0111\u00e1ng k\u1ec3 v\u00e0 li\u00ean h\u1ec7 \u0111\u1ec3 xem h\u1ecd c\u00f3 s\u1eb5n l\u00f2ng tham gia v\u00e0o v\u00e0 \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 tham gia t\u00edch c\u1ef1c t\u1eeb ph\u00eda h\u1ecd.<\/span><\/p>\n

    Ch\u1eb3ng h\u1ea1n nh\u01b0 O2 Skin l\u00e0 m\u1ed9t spa da li\u1ec5u chuy\u00ean tr\u1ecb m\u1ee5n \u0111\u00e3 t\u1ea1o ra s\u1ef1 lan truy\u1ec1n t\u00edch c\u1ef1c b\u1eb1ng c\u00e1ch chia s\u1ebb nh\u1eefng th\u00e0nh c\u00f4ng trong vi\u1ec7c tr\u1ecb m\u1ee5n v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c t\u00edch c\u1ef1c t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    \"C\u00e2u<\/p>\n

    C\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a O2 Skin<\/p>\n<\/div>\n

    Xem th\u00eam:\u00a0Khai th\u00e1c c\u00e2u chuy\u1ec7n kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/em><\/strong><\/p>\n

    T\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng<\/b><\/h3>\n

    Hi\u1ec7u \u1ee9ng n\u00e0y t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng c\u1ea3m t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng khi h\u1ecd quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m. H\u1ecd c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c tr\u01b0\u1edbc \u0111\u00f3 c\u0169ng \u0111\u00e3 tr\u1ea3i qua nh\u1eefng th\u1eafc m\u1eafc t\u01b0\u01a1ng t\u1ef1 tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua.<\/span><\/p>\n

    M\u1ed9t trong nh\u1eefng c\u00e1ch s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng lan truy\u1ec1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb l\u00e0 t\u1ea1o ra g\u1ee3i \u00fd \u201cs\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1\u201d ho\u1eb7c \u201cc\u00f3 th\u1ec3 b\u1ea1n c\u0169ng th\u00edch,\u201d nh\u1eb1m t\u1ea1o \u1ea5n t\u01b0\u1ee3ng cho kh\u00e1ch h\u00e0ng r\u1eb1ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c c\u0169ng \u0111\u00e3 l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 nh\u01b0 h\u1ecd. \u1ee8ng d\u1ee5ng n\u00e0y ph\u1ed5 bi\u1ebfn trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee, Lazada, Tiki, v\u00e0 nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c. Tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, nhi\u1ec1u doanh nghi\u1ec7p nh\u01b0 Shopee, Lazada \u0111\u00e3 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng, th\u00f4ng qua \u0111\u00f3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1eeb 30 \u2013 40%.<\/span><\/p>\n

    \"T\u1ea1o<\/p>\n

    T\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng s\u1ebd gi\u00fap th\u00fac \u0111\u1ea9y mua h\u00e0ng<\/p>\n<\/div>\n

    Hi\u1ec7u \u1ee9ng lan truy\u1ec1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nh\u01b0ng doanh nghi\u1ec7p c\u0169ng c\u1ea7n nh\u1eefng l\u01b0u \u00fd nh\u01b0 tr\u00e1nh t\u1ea1o ra n\u1ed9i dung g\u00e2y tranh c\u00e3i,\u00b7kh\u00f4ng c\u1ed1 g\u1eafng \u00e9p bu\u1ed9c ng\u01b0\u1eddi kh\u00e1c chia s\u1ebb n\u1ed9i dung v\u00ec s\u1ebd t\u1ea1o ra nhi\u1ec1u s\u1ef1 ti\u00eau c\u1ef1c trong c\u1ed9ng \u0111\u1ed3ng. H\u00e3y t\u1ea1o hi\u1ec7u \u1ee9ng t\u00edch c\u1ef1c mang \u0111\u1ebfn n\u1ed9i dung b\u1ed5 \u00edch, c\u00f3 gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

    Xem th\u00eam:<\/strong><\/em><\/p>\n

    C\u00e1c lo\u1ea1i hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd trong marketing<\/strong><\/em><\/p>\n

    Hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7: C\u00e1ch th\u00fac \u0111\u1ea9y kh\u00e1ch mua h\u00e0ng ngay c\u1ea3 khi kh\u00f4ng c\u00f3 nhu c\u1ea7u<\/strong><\/em><\/p>\n

    Hi\u1ec7u \u1ee9ng m\u1ecf neo l\u00e0 g\u00ec? \u01af\u0301ng d\u1ee5ng trong marketing va\u0300 kinh doanh<\/strong><\/em><\/p>\n

    \u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Con ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng m\u1edbi ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1eaft trend tr\u00ean Tik Tok, theo d\u00f5i ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng tr\u00ean Facebook hay Instagram v\u00ec h\u1ecd \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi y\u00eau th\u00edch, ho\u1eb7c c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y th\u1ea5t v\u1ecdng khi kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh t\u00edch nh\u01b0 m\u1ecdi ng\u01b0\u1eddi kh\u00e1c,\u2026Hi\u00ea\u0323n t\u01b0\u01a1\u0323ng na\u0300y co\u0301 t\u00ean go\u0323i la\u0300 hi\u1ec7u \u1ee9ng lan truy\u1ec1n (ti\u00ea\u0301ng Anh la\u0300 Social Proof), va\u0300 nga\u0300y ca\u0300ng tr\u01a1\u0309 n\u00ean ph\u00f4\u0309 bi\u00ea\u0301n h\u01a1n trong\u00a0 gi\u1edbi tr\u1ebb hi\u1ec7n nay. \u0110\u00e2y cu\u0303ng la\u0300 hi\u00ea\u0323u \u01b0\u0301ng t\u00e2m ly\u0301 gia\u0309i thi\u0301ch cho ca\u0301c hi\u0300nh th\u01b0\u0301c marketing nh\u01b0 ti\u00ea\u0301p thi\u0323 li\u00ean k\u00ea\u0301t, marketing truy\u00ea\u0300n mi\u00ea\u0323ng\u2026\u00a0\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52970"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52970"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52970\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}