{"id":52991,"date":"2023-12-20T05:54:39","date_gmt":"2023-12-19T22:54:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/co-gi-khac-biet-khi-ket-hop-marketing-automation-voi-crm.html"},"modified":"2023-12-20T05:54:39","modified_gmt":"2023-12-19T22:54:39","slug":"co-gi-khac-biet-khi-ket-hop-marketing-automation-voi-crm","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/co-gi-khac-biet-khi-ket-hop-marketing-automation-voi-crm.html","title":{"rendered":"C\u00f3 g\u00ec kh\u00e1c bi\u1ec7t khi k\u1ebft h\u1ee3p Marketing Automation v\u1edbi CRM?"},"content":{"rendered":"
CRM \u2013 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i ho\u1eb7c s\u1ebd h\u00ecnh th\u00e0nh trong t\u01b0\u01a1ng lai, t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh c\u00e1c m\u1ed1i quan h\u1ec7 trong kinh doanh. Hay n\u00f3i m\u1ed9t c\u00e1ch kh\u00e1c \u0111i, CRM ch\u00ednh l\u00e0 \u201cc\u00e1nh tay ph\u1ea3i\u201d, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u0169ng nh\u01b0 nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi ti\u1ec1m n\u0103ng, c\u00f9ng v\u1edbi c\u01a1 h\u1ed9i c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch mua h\u00e0ng.<\/p>\n

Trong khi \u0111\u00f3, t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb, theo Marketing Automation Times \u0111\u1ecbnh ngh\u0129a, l\u00e0 m\u1ed9t t\u1eadp con c\u1ee7a qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ecbnh ngh\u0129a, l\u1eadp k\u1ebf ho\u1ea1ch, ph\u00e2n kh\u00fac v\u00e0 theo d\u00f5i c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. M\u1ed9t c\u00e1ch chi ti\u1ebft h\u01a1n, Automation Marketing t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (leads), \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c k\u00eanh li\u00ean l\u1ea1c tr\u1ef1c ti\u1ebfp v\u1edbi nh\u1eefng leads n\u00e0y m\u1ed9t c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a nh\u1ea5t, d\u1ef1a tr\u00ean nh\u1eefng d\u1eef li\u1ec7u v\u1ec1 h\u1ecd m\u00e0 h\u1ec7 th\u1ed1ng \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c. V\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 ng\u01b0\u1eddi \u201cs\u00e1t c\u00e1nh k\u1ec1 vai\u201d v\u1edbi CRM trong vi\u1ec7c th\u1ea5u hi\u1ec3u\u00a0kh\u00e1ch h\u00e0ng, b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng thu\u1eadn l\u1ee3i h\u01a1n v\u00e0 quan tr\u1ecdng nh\u1ea5t, gi\u00fap b\u1ed9 ph\u1eadn Sale v\u00e0 Marketing ph\u1ed1i h\u1ee3p \u0103n \u00fd.<\/p>\n

V\u00ec l\u1ebd \u0111\u00f3, \u0111\u1ed3ng b\u1ed9 h\u00f3a d\u1eef li\u1ec7u qua l\u1ea1i gi\u1eefa Marketing Automation v\u00e0 CRM tr\u1edf n\u00ean c\u1ef1c k\u1ef3 quan tr\u1ecdng. B\u1ea5t c\u1ee9 th\u00f4ng tin g\u00ec tr\u00ean CRM \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt s\u1ebd ph\u1ea3i \u201c\u0111\u1ea9y\u201d qua ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 ng\u01b0\u1ee3c l\u1ea1i m\u1ed9t c\u00e1ch tr\u01a1n tru nh\u1ea5t. Vi\u1ec7c duy tr\u00ec s\u1ef1 \u0111\u1ed3ng b\u1ed9 n\u00e0y c\u0169ng gi\u00fap cho c\u1ea3 2 h\u1ec7 th\u1ed1ng tr\u1edf n\u00ean m\u1ea1nh m\u1ebd h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 1 s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c 2 h\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 ph\u1ed1i h\u1ee3p v\u1edbi nhau 1 c\u00e1ch ho\u00e0n h\u1ea3o nh\u1ea5t \u0111\u1ec3 cung c\u1ea5p cho \u0111\u1ed9i ng\u0169 marketing v\u00e0 sale nh\u1eefng t\u00ednh n\u0103ng c\u1ef1c k\u1ef3 m\u1ea1nh m\u1ebd trong vi\u1ec7c chi\u1ebfm tr\u1ecdn tr\u00e1i tim kh\u00e1ch h\u00e0ng.<\/p>\n

\"k\u1ebft<\/p>\n

K\u1ebft h\u1ee3p Marketing Automation v\u1edbi CRM gi\u00fap doanh nghi\u1ec7p kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9t ph\u00e1 trong vi\u1ec7c chi\u1ebfm tr\u1ecdn tr\u00e1i tim kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

1. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 khi k\u1ebft h\u1ee3p Marketing Automation v\u1edbi CRM<\/h2>\n

Theo d\u00f5i\u00a0h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/h3>\n

CRM\u00a0n\u1eafm trong tay chi ti\u1ebft d\u1eef li\u1ec7u v\u1ec1 qu\u00e1 tr\u00ecnh giao d\u1ecbch c\u1ee7a kh\u00e1ch h\u00e0ng trong khi Marketing Automation gi\u00fap\u00a0t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh thu th\u1eadp th\u00f4ng tin v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0 website th\u01b0\u1eddng truy c\u1eadp, n\u1ed9i dung quan t\u00e2m. V\u00ec th\u1ebf, khi k\u1ebft h\u1ee3p s\u1ebd gi\u00fap c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng t\u1ef1 tin h\u01a1n trong qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c, b\u1edfi, h\u1ecd \u0111\u00e3 c\u00f3 trong tay l\u01b0u \u00fd v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng. Ch\u1eb3ng h\u1ea1n, l\u1ecbch s\u1eed ho\u1ea1t \u0111\u1ed9ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong CRM cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u00e0 ch\u00ednh x\u00e1c nh\u1eefng g\u00ec \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d quan t\u00e2m, t\u1eeb \u0111\u00f3 sales c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf l\u1ea1i cu\u1ed9c g\u1ecdi sao cho hi\u1ec7u qu\u1ea3, t\u1ea1o ra m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o, nh\u1ea5t qu\u00e1n.<\/p>\n

L\u1ecdc kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ch\u1ee7 \u0111\u1ed9ng ph\u00e2n chia c\u00f4ng vi\u1ec7c<\/h3>\n

M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn gi\u1eefa Marketing v\u00e0 Sales \u0111\u00f3 ch\u00ednh l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng lead ch\u01b0a cao. Ch\u01b0a c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa c\u00e1c\u00a0h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 \u0111\u01a1n l\u1ebb, nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb v\u1eabn ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o kinh nghi\u1ec7m \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh vi\u1ec7c c\u00f3 chuy\u1ec3n lead \u0111\u1ebfn \u0111\u1ed9i b\u00e1n h\u00e0ng hay kh\u00f4ng ho\u1eb7c l\u1ef1a ch\u1ecdn chuy\u1ec3n b\u1ea5t c\u1ee9 kh\u00e1ch h\u00e0ng n\u00e0o ngay khi c\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 th\u1ea5t v\u1ecdng c\u1ee7a c\u1ea3 hai b\u00ean v\u00e0 th\u01b0\u1eddng k\u1ebft th\u00fac b\u1eb1ng vi\u1ec7c nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn t\u1eeb ngu\u1ed3n marketing \u0111\u00f4i khi ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao.<\/p>\n

Tuy nhi\u00ean, khi k\u1ebft\u00a0h\u1ee3p Marketing Automation v\u1edbi CRM, d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng \u0111\u1ec3 ch\u1ecdn ra ai c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t (m\u1ed9t c\u00e1ch l\u00fd t\u00ednh thay v\u00ec c\u1ea3m t\u00ednh) sau \u0111\u00f3 nhanh ch\u00f3ng\u00a0ph\u00e2n ph\u1ed1i kh\u00e1ch h\u00e0ng cho sales, r\u00fat ng\u1eafn c\u00e1c quy tr\u00ecnh v\u00e0 \u0111\u1ea3m b\u1ea3o vi\u1ec7c ph\u00e2n ph\u1ed1i c\u00f4ng b\u1eb1ng, hi\u1ec7u qu\u1ea3 v\u1edbi nh\u1eefng lead ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n h\u1eb3n.<\/p>\n

\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch<\/h3>\n

Hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch \u2013 v\u1edbi d\u1eef li\u1ec7u ph\u00e2n t\u00e1n gi\u1edd \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p l\u1ea1i, v\u1edbi th\u00f4ng s\u1ed1, s\u1ed1 li\u1ec7u li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt trong CRM v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb, nh\u1edd \u0111\u00f3 b\u00e1o c\u00e1o ROI tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n v\u00e0 ch\u00ednh x\u00e1c.<\/p>\n

Chi ti\u1ebft h\u01a1n, khi t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch m\u1edbi trong h\u1ec7 th\u1ed1ng ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng, n\u00f3 s\u1ebd ph\u1ea3n h\u1ed3i v\u1ec1 CRM \u0111\u1ec3 b\u1ea1n d\u1ec5 d\u00e0ng\u00a0k\u1ebft n\u1ed1i giao d\u1ecbch th\u00e0nh c\u00f4ng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng \u1ee9ng. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh nh\u1eefng ngu\u1ed3n \u0111\u00f3ng g\u00f3p doanh thu c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 \u0111o l\u01b0\u1eddng ch\u1ec9 s\u1ed1 ROI. \u0110\u1ed3ng th\u1eddi, th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c bao gi\u1edd c\u0169ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n h\u1eb3n.<\/p>\n

\"k\u1ebft<\/p>\n

K\u1ebft h\u1ee3p Marketing Automation v\u1edbi CRM gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng \u0111\u01b0a ra nh\u1eefng th\u00f4ng b\u00e1o \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 h\u1ee3p l\u00fd h\u01a1n h\u1eb3n<\/p>\n<\/div>\n

Th\u00f4ng b\u00e1o ho\u1ea1t \u0111\u1ed9ng theo th\u1eddi gian th\u1ef1c<\/h3>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb s\u1ebd gi\u00fap b\u1ea1n nhanh ch\u00f3ng bi\u1ebft \u0111\u01b0\u1ee3c l\u00fac n\u00e0o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng, nh\u01b0 truy c\u1eadp trang b\u1ea3ng gi\u00e1 ho\u1eb7c t\u1ea3i t\u00e0i li\u1ec7u hay nh\u1ea5p v\u00e0o li\u00ean k\u1ebft trong email. Nh\u1eefng th\u00f4ng b\u00e1o n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t \u0111\u1ec3 nhanh ch\u00f3ng chuy\u1ec3n t\u1edbi qua email hay CRM, nh\u1edd \u0111\u00f3, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng d\u1ec5 d\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c ho\u1ea1t \u0111\u1ed9ng, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u01b0\u01a1ng t\u00e1c \u0111\u00fang th\u1eddi \u0111i\u1ec3m c\u0169ng nh\u01b0 ph\u00f9 h\u1ee3p h\u01a1n thay v\u00ec l\u00e3ng ph\u00ed th\u1eddi gian ch\u1edd \u0111\u1ee3i ho\u1eb7c xu\u1ea5t hi\u1ec7n kh\u00f4ng \u0111\u00fang l\u00fac.<\/p>\n

G\u1eedi th\u00f4ng \u0111i\u1ec7p t\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng<\/h3>\n

T\u1eadn d\u1ee5ng th\u00f4ng tin v\u1ec1 h\u00e0nh vi thu th\u1eadp t\u1eeb ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a, b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng ph\u1ea3n h\u1ed3i qua nh\u1eefng\u00a0th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n ho\u00e1\u00a0v\u00e0 ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt theo\u00a0nh\u1eefng giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh mua s\u1eafm. Marketing automation gi\u1ea3i quy\u1ebft \u0111i\u1ec3m \u0111au b\u1eb1ng c\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u chi ti\u1ebft v\u1ec1 h\u00e0nh vi c\u1ee7a t\u1eebng ng\u01b0\u1eddi mua. Sau khi \u0111\u00e3 c\u00f3 c\u00e1i nh\u00ecn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 ho\u1ea1t \u0111\u1ed9ng v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau hay email c\u00e1 nh\u00e2n ho\u00e1 \u0111\u1ebfn t\u1eebng ng\u01b0\u1eddi hay theo c\u00e1c giai \u0111o\u1ea1n. \u0110\u1ed3ng th\u1eddi, nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n m\u1ed9t-m\u1ed9t t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u tr\u00ean s\u1ebd gi\u00fap \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ea3m nh\u1eadn s\u1ef1 li\u00ean quan c\u1ee7a th\u00f4ng tin \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 h\u01a1n, t\u1eeb \u0111\u00f3 s\u1eb5n s\u00e0ng t\u01b0\u01a1ng t\u00e1c.<\/p>\n

Lead nurturing<\/h3>\n

Nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y ch\u1ec9 ra r\u1eb1ng: g\u1ea7n 70%\u00a0kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua. Xu h\u01b0\u1edbng n\u00e0y \u0111\u00e3 d\u1eabn t\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eb1m \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi mua nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin m\u00ecnh\u00a0c\u1ea7n v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. \u00c1p d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch nu\u00f4i d\u01b0\u1ee1ng lead, marketer c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng \u201cnh\u1ecf gi\u1ecdt\u201d n\u1ed9i dung gi\u00e1 tr\u1ecb theo th\u1eddi gian, v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong ph\u1ec5u v\u00e0 nu\u00f4i d\u01b0\u1ee1ng h\u1ecd \u0111\u1ebfn tr\u1ea1ng th\u00e1i s\u1eb5n s\u00e0ng ho\u00e0n th\u00e0nh giao d\u1ecbch m\u1edbi chuy\u1ec3n qua sales. Nh\u1eefng chi\u1ebfn d\u1ecbch tinh vi n\u00e0y c\u00f3 th\u1ec3 th\u00edch \u1ee9ng v\u00e0 ph\u00e2n lo\u1ea1i d\u1ef1a tr\u00ean c\u00e1ch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

Khi \u0111\u00f3, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u0169ng kh\u00f4ng ph\u1ea3i t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 theo \u0111u\u1ed5i nh\u1eefng kh\u00e1ch h\u00e0ng ch\u01b0a s\u1eb5n s\u00e0ng mua v\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 c\u01a1 h\u1ed9i t\u1eadn d\u1ee5ng t\u1ed1i \u0111a gi\u00e1 tr\u1ecb c\u1ee7a c\u01a1 s\u1edf d\u1eef li\u1ec7u khi k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Sau m\u1ed9t th\u1eddi gian d\u00e0i ch\u0103m s\u00f3c, nh\u1eefng kh\u00e1ch h\u00e0ng ch\u01b0a s\u1eb5n s\u00e0ng mua s\u1ebd kh\u00f4ng b\u1ecb l\u00e3ng ph\u00ed, thay v\u00e0o \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u201ct\u00e1i ch\u1ebf\u201d b\u1eb1ng c\u00e1ch th\u00eam v\u00e0o qu\u00e1 tr\u00ecnh nu\u00f4i d\u01b0\u1ee1ng t\u00edch h\u1ee3p s\u1eb5n trong CRM.<\/p>\n

2. M\u1ed9t s\u1ed1 l\u01b0u \u00fd khi k\u1ebft h\u1ee3p\u00a0Marketing Automation v\u1edbi CRM<\/h2>\n
\"k\u1ebft<\/p>\n

D\u1ec5 d\u00e0ng t\u1ea1o \u0111\u1ed9t ph\u00e1 v\u1ec1 doanh thu khi c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa automation marketing v\u00e0 CRM<\/p>\n<\/div>\n

Tr\u01b0\u1edbc khi c\u00f3 s\u1ef1 \u201cb\u1eaft tay\u201d c\u1ee7a t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb v\u00e0 CRM, b\u1ea1n n\u00ean c\u00e2n nh\u1eafc d\u00e0nh th\u1eddi gian tr\u00f2 chuy\u1ec7n v\u1edbi nh\u00f3m b\u00e1n h\u00e0ng tr\u01b0\u1edbc ti\u00ean, b\u1edfi, h\u1ecd c\u00f3 th\u1ec3 \u0111ang r\u1ea5t h\u00e0i l\u00f2ng v\u1edbi hi\u1ec7u qu\u1ea3 c\u1ee7a CRM v\u00e0 c\u1ea3m th\u1ea5y ch\u01b0a c\u1ea7n thi\u1ebft ph\u1ea3i t\u00edch h\u1ee3p v\u1edbi ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a, v\u00ec v\u1eady h\u00e3y \u0111\u1ea3m b\u1ea3o h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c l\u00e0m n\u00e0y, nh\u1ea5t l\u00e0 khi ch\u00fang c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 ch\u1ed1t \u0111\u01a1n nhanh h\u01a1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng:<\/p>\n

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  • M\u1ed9t lead ch\u1ea5t l\u01b0\u1ee3ng c\u1ea7n \u0111\u00e1p \u1ee9ng nh\u1eefng ti\u00eau ch\u00ed n\u00e0o?<\/li>\n
  • Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o quy\u1ebft \u0111\u1ecbnh vi\u1ec7c ho\u00e0n th\u00e0nh giao d\u1ecbch v\u00e0 tr\u1edf ng\u1ea1i b\u1ea1n th\u01b0\u1eddng g\u1eb7p ph\u1ea3i \u1edf m\u1ed7i giai \u0111o\u1ea1n b\u00e1n h\u00e0ng?<\/li>\n
  • N\u1ed9i dung v\u00e0 nh\u1eefng chi\u1ebfn d\u1ecbch t\u1ea1o lead n\u00e0o \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3? V\u00ec sao m\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch kh\u00f4ng hi\u1ec7u qu\u1ea3?<\/li>\n
  • L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u qu\u00e1 tr\u00ecnh nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng? Khi m\u1ed9t lead \u0111\u01b0\u1ee3c chuy\u1ec3n sang, task n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c t\u1ea1o trong CRM?<\/li>\n<\/ul>\n

    Khi b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh vi\u1ec7c k\u1ebft h\u1ee3p c\u01a1 b\u1ea3n, \u0111\u1eebng ch\u1edd \u0111\u1ee3i m\u00e0 h\u00e3y b\u1eaft tay ngay v\u00e0o vi\u1ec7c \u0111\u00e0o t\u1ea1o \u0111\u1ed9i sales, t\u1eebng b\u01b0\u1edbc t\u1ed1i \u01b0u quy tr\u00ecnh v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ee5c ti\u00eau cao nh\u1ea5t khi quy\u1ebft \u0111\u1ecbnh t\u00edch h\u1ee3p Marketing Automation v\u1edbi CRM. M\u1ed9t khi c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb, h\u00e3y c\u00e2n nh\u1eafc t\u1edbi:<\/p>\n

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    • Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e1nh gi\u00e1 lead v\u1edbi c\u00e1c \u0111i\u1ec1u ki\u1ec7n chi ti\u1ebft h\u01a1n<\/li>\n
    • Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u<\/li>\n
    • C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nh\u1eafm m\u1ee5c ti\u00eau<\/li>\n
    • B\u1ed5 sung c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0o b\u00e1o c\u00e1o ROI<\/li>\n<\/ul>\n

      Sau khi \u0111\u00e3 ho\u00e0n ch\u1ec9nh, h\u00e3y ph\u00e2n t\u00edch chi ti\u1ebft b\u00e1o c\u00e1o v\u00f2ng \u0111\u1eddi \u2013 \u0111\u00e2y s\u1ebd l\u00e0 b\u1ee9c tranh to\u00e0n c\u1ea3nh cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn t\u1ed5ng quan nh\u1ea5t v\u1ec1 s\u1ee9c kh\u1ecfe c\u1ee7a k\u00eanh b\u00e1n h\u00e0ng, c\u01a1 h\u1ed9i v\u00e0 kho\u1ea3ng th\u1eddi gian trung b\u00ecnh m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1ea3i qua trong t\u1eebng giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh, t\u1eeb \u0111\u00f3 gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan nh\u1ea5t hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u1ed3ng th\u1eddi x\u00e1c \u0111\u1ecbnh xem \u1edf nh\u1eefng v\u1ecb tr\u00ed n\u00e0o m\u00ecnh c\u00f3 th\u1ec3 c\u1ea3i ti\u1ebfn. C\u00e2n nh\u1eafc t\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

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      • Ch\u1ea5t l\u01b0\u1ee3ng lead li\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n?<\/li>\n
      • Nh\u1eefng giao d\u1ecbch n\u00e0o \u0111ang \u0111\u00f3ng v\u00e0 t\u1ea1i sao?<\/li>\n
      • C\u00e1c chi\u1ebfn d\u1ecbch t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0o \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t? T\u1ea1i sao?<\/li>\n
      • Nh\u1eefng n\u1ed9i dung n\u00e0o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang t\u00ecm ki\u1ebfm? C\u00f3 l\u1ed7 h\u1ed5ng n\u00e0o ch\u01b0a \u0111\u01b0\u1ee3c l\u1ea5p \u0111\u1ea7y trong c\u00e1c chi\u1ebfn d\u1ecbch content marketing?<\/li>\n
      • Th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch nu\u00f4i d\u01b0\u1ee1ng lead nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n
      • T\u00ednh n\u0103ng\/ n\u1ed9i dung\/ chi\u1ebfn d\u1ecbch \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng?<\/li>\n<\/ul>\n

        K\u1ebft lu\u1eadn<\/h2>\n

        C\u00e1c doanh nghi\u1ec7p \u0111\u00e3 t\u00edch h\u1ee3p Marketing Automation v\u1edbi CRM \u0111\u1ec3 t\u1ea1o ra m\u1ed9t h\u1ec7 sinh th\u00e1i ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 \u2013 ch\u1ee9ng minh qua s\u1ef1 \u0111\u1ed9t ph\u00e1 c\u00e1c ch\u1ec9 s\u1ed1 ROI, hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng, s\u1ef1 k\u1ebft h\u1ee3p \u0103n \u00fd gi\u1eefa ti\u1ebfp th\u1ecb v\u1edbi b\u00e1n h\u00e0ng v\u00e0 h\u01a1n th\u1ebf n\u1eefa. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean khi ng\u00e0nh c\u00f4ng nghi\u1ec7p t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111ang ph\u00e1t tri\u1ec3n (v\u00e0 d\u1ef1 \u0111o\u00e1n s\u1ebd b\u00f9ng n\u1ed5 trong v\u00e0i n\u0103m t\u1edbi).<\/p>\n

        Tr\u00ean th\u1ef1c t\u1ebf, theo Forrester Research, 58% c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u \u0111\u00e3 \u1ee9ng d\u1ee5ng ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a. V\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y, c\u0169ng d\u1ec5 hi\u1ec3u v\u00ec sao nhi\u1ec1u doanh nghi\u1ec7p s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n n\u1eefa v\u00e0o Marketing Automation v\u00e0 CRM khi n\u00f3 c\u00f3 th\u1ec3 gi\u00fap c\u00e1c \u0111\u1ed9i ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng ch\u1ed1t \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u01a1n h\u01a1n, thay \u0111\u1ed5i tr\u1ef1c ti\u1ebfp c\u00e1c ch\u1ec9 s\u1ed1 ROI c\u0169ng nh\u01b0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c sao cho \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n

        Theo blog.capterra.com, haian.vn v\u00e0 www.pardot.com<\/em><\/p>\n

        B\u00e0i li\u00ean quan:<\/em><\/p>\n

          \n
        • Kh\u00f4ng t\u00edch h\u1ee3p CRM, b\u1ea1n s\u1ebd ch\u1eadm ch\u00e2n trong k\u1ef7 nguy\u00ean d\u1eef li\u1ec7u<\/em><\/li>\n
        • [Infographic] Chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t tr\u00ean k\u00eanh tr\u1ef1c tuy\u1ebfn<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Trong khi \u0111\u00f3, t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb, theo Marketing Automation Times \u0111\u1ecbnh ngh\u0129a, l\u00e0 m\u1ed9t t\u1eadp con c\u1ee7a qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ecbnh ngh\u0129a, l\u1eadp k\u1ebf ho\u1ea1ch, ph\u00e2n kh\u00fac v\u00e0 theo d\u00f5i c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. M\u1ed9t c\u00e1ch chi ti\u1ebft h\u01a1n, Automation Marketing t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (leads), \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c k\u00eanh li\u00ean l\u1ea1c tr\u1ef1c ti\u1ebfp v\u1edbi nh\u1eefng leads n\u00e0y m\u1ed9t c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a nh\u1ea5t, d\u1ef1a tr\u00ean nh\u1eefng d\u1eef li\u1ec7u v\u1ec1 h\u1ecd m\u00e0 h\u1ec7 th\u1ed1ng \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c. V\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 ng\u01b0\u1eddi \u201cs\u00e1t c\u00e1nh k\u1ec1 vai\u201d v\u1edbi CRM trong vi\u1ec7c th\u1ea5u hi\u1ec3u\u00a0kh\u00e1ch h\u00e0ng, b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng thu\u1eadn l\u1ee3i h\u01a1n v\u00e0 quan tr\u1ecdng nh\u1ea5t, gi\u00fap b\u1ed9 ph\u1eadn Sale v\u00e0 Marketing ph\u1ed1i h\u1ee3p \u0103n \u00fd.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52991"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52991"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52991\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}