{"id":52995,"date":"2023-12-20T05:55:47","date_gmt":"2023-12-19T22:55:47","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hieu-ung-mo-neo-la-gi-ung-dung-hieu-ung-mo-neo-trong-marketing-va-kinh-doanh.html"},"modified":"2023-12-20T05:55:47","modified_gmt":"2023-12-19T22:55:47","slug":"hieu-ung-mo-neo-la-gi-ung-dung-hieu-ung-mo-neo-trong-marketing-va-kinh-doanh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hieu-ung-mo-neo-la-gi-ung-dung-hieu-ung-mo-neo-trong-marketing-va-kinh-doanh.html","title":{"rendered":"Hi\u1ec7u \u1ee9ng m\u1ecf neo l\u00e0 g\u00ec? \u01af\u0301ng d\u1ee5ng hi\u1ec7u \u1ee9ng m\u1ecf neo trong marketing va\u0300 kinh doanh"},"content":{"rendered":"
\n

Hi\u00ea\u0309u t\u00e2m l\u00fd kha\u0301ch ha\u0300ng la\u0300 y\u00ea\u0301u t\u00f4\u0301 gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i v\u01a1\u0301i kha\u0301ch ha\u0300ng v\u00e0 b\u00e1n h\u00e0ng. N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng hi\u1ec7u \u1ee9ng m\u1ecf neo nh\u1eb1m th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng.\u00a0<\/span><\/p>\n

Hi\u1ec7u \u1ee9ng m\u1ecf neo l\u00e0 g\u00ec?<\/b><\/h2>\n

Hi\u1ec7u \u1ee9ng m\u1ecf neo (anchoring effect) l\u00e0 xu h\u01b0\u1edbng nh\u1eadn th\u1ee9c m\u00f4 ta\u0309 con ng\u01b0\u1eddi b\u1ecb \u1ea3nh h\u01b0\u1edfng qu\u00e1 m\u1ee9c b\u1edfi th\u00f4ng tin \u0111\u1ea7u ti\u00ean h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cm\u1ecf neo\u201d v\u00e0 c\u00f3 vai tr\u00f2 l\u00e0 \u0111i\u1ec3m tham chi\u1ebfu cho c\u00e1c quy\u1ebft \u0111\u1ecbnh ti\u1ebfp theo.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5: N\u1ebfu ban \u0111\u1ea7u kh\u00e1ch h\u00e0ng th\u1ea5y m\u1ed9t chi\u1ebfc \u00e1o ph\u00f4ng gi\u00e1 500.000VN\u0110 v\u00e0 sau \u0111\u00f3 l\u00e0 m\u1ed9t chi\u1ebfc \u00e1o gi\u00e1 200.000VN\u0110, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y chi\u1ebfc \u00e1o th\u1ee9 hai kh\u00e1 r\u1ebb. Nh\u01b0ng n\u1ebfu ch\u1ec9 xem chi\u1ebfc \u00e1o 200.000 VN\u0110 m\u00e0 kh\u00f4ng so s\u00e1nh, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng th\u1ea5y n\u00f3 c\u00f3 gi\u00e1 r\u1ebb. L\u00fac n\u00e0y, gi\u00e1 c\u1ee7a chi\u1ebfc \u00e1o \u0111\u1ea7u ti\u00ean tr\u1edf th\u00e0nh \u201cm\u1ecf neo\u201d \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn suy ngh\u0129 v\u00e0 quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1 c\u1ea3.<\/span><\/p>\n

\"Hi\u1ec7u<\/p>\n

Hi\u1ec7u \u1ee9ng m\u1ecf neo \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd con ng\u01b0\u1eddi b\u1eb1ng th\u00f4ng tin \u0111\u1ea7u ti\u00ean<\/p>\n<\/div>\n

\u01af\u0301ng du\u0323ng c\u1ee7a hi\u1ec7u \u1ee9ng m\u1ecf neo trong kinh doanh va\u0300 marketing<\/b><\/h2>\n

M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a hi\u1ec7u \u1ee9ng m\u1ecf neo l\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. Hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh nh\u1eb1m t\u1ea1o ra c\u00e1c t\u00e1c \u0111\u1ed9ng t\u00e2m l\u00fd, t\u01b0\u0300 \u0111o\u0301 a\u0309nh h\u01b0\u01a1\u0309ng \u0111\u00ea\u0301n h\u00e0nh vi v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.\u00a0<\/span><\/p>\n

D\u01b0\u01a1\u0301i \u0111\u00e2y la\u0300 m\u00f4\u0323t s\u00f4\u0301 \u01b0\u0301ng du\u0323ng \u0111i\u00ea\u0309n hi\u0300nh cu\u0309a hi\u00ea\u0323u \u01b0\u0301ng mo\u0309 neo trong kinh doanh va\u0300 marketing.<\/span><\/p>\n

\u0110\u1eb7t gi\u00e1 s\u1ea3n ph\u1ea9m<\/b><\/h3>\n

M\u00f4\u0323t \u01b0\u0301ng du\u0323ng \u0111i\u00ea\u0309n hi\u0300nh trong vi\u00ea\u0323c vi\u00ea\u0323c \u0111\u0103\u0323t gia\u0301 ma\u0300 ba\u0323n th\u01b0\u01a1\u0300ng th\u00e2\u0301y la\u0300 \u0111\u0103\u0323t gia\u0301 ngay d\u01b0\u01a1\u0301i m\u00f4\u0323t con s\u00f4\u0301 tro\u0300n, vi\u0301 du\u0323 thay vi\u0300 \u0111\u00ea\u0309 200.000\u0111 thi\u0300 \u0111\u00ea\u0309 gia\u0301 199.000\u0111. Ca\u0301ch th\u01b0\u0301c hoa\u0323t \u0111\u00f4\u0323ng cu\u0309a chi\u00ea\u0301n l\u01b0\u01a1\u0323c na\u0300y la\u0300 d\u01b0\u0323a tr\u00ean nguy\u00ean ly\u0301 b\u00f4\u0323 na\u0303o con ng\u01b0\u01a1\u0300i th\u01b0\u01a1\u0300ng l\u00e2\u0301y ch\u01b0\u0303 s\u00f4\u0301 \u0111\u00e2\u0300u ti\u00ea\u0300n trong gia\u0301 la\u0300m \u0111i\u00ea\u0309m neo.\u00a0<\/span><\/p>\n

Chi\u00ea\u0301n l\u01b0\u01a1\u0323c na\u0300y \u0111a\u0303 \u0111\u01b0\u01a1\u0323c <\/span>nghi\u00ean c\u1ee9u t\u1ea1i \u0110\u1ea1i h\u1ecdc Bang Ohio<\/span> va\u0300 cho th\u00e2\u0301y kha\u0309 n\u0103ng mua ha\u0300ng cao h\u01a1n 50%-100% so v\u01a1\u0301i vi\u00ea\u0323c \u0111\u0103\u0323t gia\u0301 ch\u0103\u0303n cu\u0309a sa\u0309n ph\u00e2\u0309m, du\u0300 ca\u0301ch \u0111\u0103\u0323t gia\u0301 chi\u0309 ch\u00eanh nhau s\u00f4\u0301 ti\u00ea\u0300n kh\u00f4ng \u0111a\u0301ng k\u00ea\u0309.<\/span><\/p>\n

Xem th\u00eam:\u00a0<\/em><\/strong><\/p>\n

T\u00e2m l\u00fd kh\u00e1ch h\u00e0ng \u2013 Ngh\u1ec7 thu\u1eadt \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m<\/em><\/strong><\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ph\u1ed5 bi\u1ebfn cho doanh nghi\u1ec7p<\/strong><\/em><\/p>\n

\"\u1ee8ng<\/p>\n

\u1ee8ng d\u1ee5ng hi\u1ec7u \u1ee9ng m\u1ecf neo \u0111\u1eb7t gi\u00e1 s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

Ca\u0301ch ba\u0301o gia\u0301 sa\u0309n ph\u00e2\u0309m<\/b><\/h3>\n

Kha\u0301ch ha\u0300ng th\u01b0\u01a1\u0300ng co\u0301 xu h\u01b0\u01a1\u0301ng nghi\u0303 gia\u0301 \u0111\u00e2\u0300u ti\u00ean \u0111\u01b0\u01a1\u0323c nghe \u0111a\u0323i di\u00ea\u0323n cho gia\u0301 tri\u0323 cu\u0309a sa\u0309n ph\u00e2\u0309m. \u0110\u00e2y cu\u0303ng ch\u00ednh la\u0300 mo\u0309 neo khi ba\u0301o gia\u0301, va\u0300 se\u0303 a\u0309nh h\u01b0\u01a1\u0309ng \u0111\u00ea\u0301n ca\u0301c suy nghi\u0303 va\u0300 quy\u00ea\u0301t \u0111i\u0323nh sau \u0111o\u0301 cu\u0309a kha\u0301ch ha\u0300ng.\u00a0<\/span><\/p>\n

D\u01b0\u01a1\u0301i \u0111\u00e2y la\u0300 vi\u0301 du\u0323 ca\u0301ch Steve Jobs ba\u0301o gia\u0301 sa\u0309n ph\u00e2\u0309m iPad:\u00a0<\/span><\/p>\n

T\u1ea1i s\u1ef1 ki\u1ec7n ra m\u1eaft IPad, Steve Jobs \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3 b\u1eb1ng c\u00e1ch th\u1ea3o lu\u1eadn v\u1ec1 t\u00ednh n\u0103ng c\u0169ng nh\u01b0 nh\u1eefng th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m. Sau c\u00f9ng, \u00f4ng \u0111\u1eb7t ra c\u00e2u h\u1ecfi cho m\u1ecdi ng\u01b0\u1eddi \u201cCh\u00fang ta n\u00ean \u0111\u1ecbnh gi\u00e1 iPad l\u00e0 bao nhi\u00eau?\u201d. \u00d4ng cu\u0303ng th\u00f4ng ba\u0301o r\u0103\u0300ng, ca\u0301c chuy\u00ean gia\u0301 d\u01b0\u0323 \u0111oa\u0301n iPad s\u1ebd c\u00f3 gi\u00e1 l\u00e0 999 USD. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00e1n ti\u1ebfp khi\u1ebfn kh\u00e1n gi\u1ea3 tin v\u00e0o gi\u00e1 b\u00e1n th\u1ef1c c\u1ee7a IPad l\u00e0 999 USD v\u00e0 m\u1ee9c gi\u00e1 n\u00e0y ho\u00e0n to\u00e0n t\u01b0\u01a1ng x\u1ee9ng v\u1edbi nh\u1eefng g\u00ec s\u1ea3n ph\u1ea9m m\u1edbi mang l\u1ea1i. C\u00f9ng l\u00fac n\u00e0y, m\u1ee9c gi\u00e1 d\u1ef1 \u0111o\u00e1n \u0111\u00e3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean m\u00e0n h\u00ecnh gi\u00f4\u0301ng nh\u01b0 \u0111i\u1ec3m neo ban \u0111\u1ea7u.\u00a0<\/span><\/p>\n

\"Steve<\/p>\n

Steve Jobs s\u1eed d\u1ee5ng con s\u1ed1 999 USD l\u00e0m m\u1ecf neo<\/p>\n<\/div>\n

Sau khi kh\u00e1n gi\u1ea3 \u0111\u00e3 c\u1ed1 \u0111\u1ecbnh m\u1ee9c gi\u00e1 999 USD trong ti\u1ec1m th\u1ee9c c\u1ee7a h\u1ecd, Jobs c\u00f4ng b\u1ed1 m\u1ee9c gi\u00e1 b\u00e1n th\u1eadt s\u1ef1 l\u00e0 499 USD. L\u00fac n\u00e0y, m\u1ee9c gi\u00e1 m\u1edbi \u0111\u00e3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd t\u1edbi t\u00e2m l\u00fd c\u1ee7a kh\u00e1n gi\u1ea3. V\u1edbi c\u00e1ch th\u1ee9c \u0111\u01b0a ra m\u1ee9c gi\u00e1 ban \u0111\u1ea7u cao h\u01a1n so v\u1edbi k\u1ef3 v\u1ecdng v\u00e0 gi\u1ea3m xu\u1ed1ng ch\u1ec9 c\u00f2n m\u1ed9t n\u1eeda, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd c\u00f3 suy ngh\u0129 499 USD l\u00e0 m\u1ee9c gi\u00e1 h\u1eddi khi s\u1edf h\u1eefu thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 cao. T\u1eeb \u0111\u00e2y, hi\u1ec7u \u1ee9ng m\u1ecf neo \u0111\u00e3 th\u00e0nh c\u00f4ng g\u00f3p ph\u1ea7n v\u00e0o vi\u1ec7c th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua.<\/span><\/p>\n

\"499<\/p>\n

499 USD l\u00e0 gi\u00e1 b\u00e1n th\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

Ti\u1ebfn h\u00e0nh \u0111\u00e0m ph\u00e1n<\/b><\/h3>\n

Trong \u0111\u00e0m ph\u00e1n, ng\u01b0\u1eddi \u0111\u01b0a ra l\u1eddi \u0111\u1ec1 ngh\u1ecb \u0111\u1ea7u ti\u00ean th\u01b0\u1eddng s\u1ebd c\u00f3 l\u1ee3i th\u1ebf h\u01a1n. Ly\u0301 do la\u0300 l\u1eddi \u0111\u1ec1 ngh\u1ecb n\u00e0y s\u1ebd \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ecf neo xuy\u00ean su\u00f4\u0301t cu\u1ed9c \u0111\u00e0m ph\u00e1n.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5, ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 \u0111\u1ec1 ngh\u1ecb chi tr\u1ea3 3 t\u1ef7 \u0111\u1ed3ng \u0111\u1ec3 mua nh\u00e0. \u1ede \u0111\u00e2y, 3 t\u1ef7 ch\u00ednh l\u00e0 m\u1ecf neo m\u00e0 ng\u01b0\u1eddi mua \u0111\u1eb7t ra cho ng\u01b0\u1eddi b\u00e1n khi\u1ebfn b\u00ean m\u00f4i gi\u1edbi\/ch\u1ee7 b\u00e1n s\u1ebd kh\u00f4ng d\u1ec5 \u0111\u1ec3 gi\u1edbi thi\u1ec7u m\u1ed9t l\u1ef1a ch\u1ecdn kh\u00e1c c\u00f3 m\u1ee9c gi\u00e1 cao h\u01a1n. \u0110\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, h\u1ecd ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1eabu nh\u00e0 c\u00f3 m\u1ee9c gi\u00e1 d\u01b0\u1edbi 3 t\u1ef7.<\/span><\/p>\n

Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\n

C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng m\u1ecf neo \u0111\u1ec3 l\u00e0m cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 v\u1ebb h\u1ea5p d\u1eabn h\u01a1n.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5, ng\u01b0\u1eddi b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1eaft ti\u1ec1n \u0111\u1ea7u ti\u00ean, sau \u0111\u00f3 \u0111\u01b0a ra m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 r\u1ebb h\u01a1n nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. L\u00fac n\u00e0y, l\u1ef1a ch\u1ecdn gi\u00e1 th\u1ea5p s\u1ebd c\u00f3 v\u1ebb h\u1ea5p d\u1eabn h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Thay \u0111\u1ed5i c\u00e1ch s\u1eafp x\u1ebfp s\u1ea3n ph\u1ea9m<\/b><\/h3>\n

Hi\u1ec7u \u1ee9ng m\u1ecf neo th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong kinh doanh t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m nh\u01b0 si\u00eau th\u1ecb, nh\u00e0 h\u00e0ng, trang web mua s\u1eafm, v\u00e0 menu c\u00e0 ph\u00ea. Thay v\u00ec s\u1eafp x\u1ebfp s\u1ea3n ph\u1ea9m theo gi\u00e1 t\u1eeb th\u1ea5p \u0111\u1ebfn cao ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i, ch\u1ee7 doanh nghi\u1ec7p th\u01b0\u1eddng x\u1ebfp c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1eaft ti\u1ec1n \u1edf v\u1ecb tr\u00ed d\u1ec5 nh\u00ecn th\u1ea5y.\u00a0<\/span><\/p>\n

\"Si\u00eau<\/p>\n

Si\u00eau th\u1ecb s\u1eafp x\u1ebfp h\u00e0ng ho\u00e1 theo hi\u1ec7u \u1ee9ng m\u1ecf neo<\/p>\n<\/div>\n

Khi kh\u00e1ch h\u00e0ng l\u01b0\u1edbt xu\u1ed1ng c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb h\u01a1n, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n v\u00e0 c\u00f3 xu h\u01b0\u1edbng mua ch\u00fang. Th\u00f4ng th\u01b0\u01a1\u0300ng, kha\u0301ch ha\u0300ng se\u0303 c\u00e2\u0300n nhi\u00ea\u0300u th\u01a1\u0300i gian c\u00e2n nh\u0103\u0301c gia\u0301 ca\u0309 va\u0300 gia\u0301 tri\u0323 gi\u01b0\u0303a ca\u0301c loa\u0323i \u0111\u00ea\u0309 cho\u0323n ra sa\u0309n ph\u00e2\u0309m phu\u0300 h\u01a1\u0323p nh\u00e2\u0301t. Tuy nhi\u00ean, khi s\u01b0\u0309 du\u0323ng ca\u0301ch s\u0103\u0301p x\u00ea\u0301p na\u0300y, kha\u0301ch ha\u0300ng co\u0301 xu h\u01b0\u01a1\u0301ng so sa\u0301nh ca\u0301c sa\u0309n ph\u00e2\u0309m kha\u0301c v\u01a1\u0301i sa\u0309n ph\u00e2\u0309m gia\u0301 cao \u01a1\u0309 vi\u0323 tri\u0301 trung t\u00e2m. Do \u0111o\u0301, ho\u0323 d\u00ea\u0303 th\u00e2\u0301y ca\u0301c sa\u0309n ph\u00e2\u0309m xung quanh co\u0301 gia\u0301 ca\u0309 va\u0300 ch\u00e2\u0301t l\u01b0\u01a1\u0323ng h\u01a1\u0323p ly\u0301 h\u01a1n, \u0111\u00f4\u0300ng th\u01a1\u0300i ra quy\u00ea\u0301t \u0111i\u0323nh mua ha\u0300ng nhanh h\u01a1n.<\/span><\/p>\n

D\u00f9ng s\u1ea3n ph\u1ea9m k\u00e9m \u0111\u1eb7t l\u00e0m m\u1ed1c so s\u00e1nh<\/b><\/h3>\n

M\u1ed9t \u01b0\u0301ng du\u0323ng kha\u0301c cu\u0309a hi\u00ea\u0323u \u01b0\u0301ng mo\u0309 neo la\u0300 gi\u1edbi thi\u1ec7u tr\u01b0\u1edbc nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 c\u1ea3 kh\u00f4ng cao, sau \u0111\u00f3 chuy\u1ec3n h\u01b0\u1edbng s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng t\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n v\u1edbi m\u1ee9c gi\u00e1 h\u1ea5p d\u1eabn. S\u1ea3n ph\u1ea9m ban \u0111\u1ea7u s\u1ebd \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u0111i\u1ec3m m\u1ed1c so s\u00e1nh, khi\u1ebfn cho c\u00e1c s\u1ea3n ph\u1ea9m sau \u0111\u00f3 tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n trong m\u1eaft kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i trong nhi\u1ec1u ng\u00e0nh, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n. C\u00e1c nh\u00e0 m\u00f4i gi\u1edbi th\u01b0\u1eddng gi\u1edbi thi\u1ec7u nh\u1eefng b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u00f3 \u0111i\u1ec1u ki\u1ec7n kh\u00f4ng t\u1ed1t v\u1edbi gi\u00e1 cao tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi d\u1eabn kh\u00e1ch h\u00e0ng \u0111\u1ebfn xem nh\u1eefng c\u0103n h\u1ed9 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n nh\u01b0ng m\u01b0\u0301c gia\u0301 ch\u00eanh kh\u00f4\u0301ng nhi\u00ea\u0300u. B\u1eb1ng c\u00e1ch n\u00e0y, nh\u1eadn th\u1ee9c ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u201cneo\u201d t\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean, khi\u1ebfn cho nh\u1eefng s\u1ea3n ph\u1ea9m sau \u0111\u00f3 c\u00f3 v\u1ebb n\u1ed5i b\u1eadt v\u00e0 \u01b0u vi\u1ec7t h\u01a1n nhi\u1ec1u.<\/span><\/p>\n

Gi\u1ea3m gi\u00e1 khi mua\u00a0s\u1ed1 l\u01b0\u1ee3ng l\u1edbn<\/b><\/h3>\n

Si\u00eau th\u1ecb \u0111\u00e3 s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng m\u1ecf neo trong nhi\u1ec1u n\u0103m. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn th\u01b0\u1eddng xuy\u00ean mua h\u00e0ng theo c\u00e1ch n\u00e0y. Hi\u1ec7u \u1ee9ng m\u1ecf neo khi\u1ebfn ng\u01b0\u1eddi mua c\u1ea3m th\u1ea5y h\u1ecd \u0111ang ti\u1ebft ki\u1ec7m ti\u1ec1n, d\u00f9 h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n mua s\u1ed1 l\u01b0\u1ee3ng l\u1edbn.<\/span><\/p>\n

\"Nhi\u1ec1u<\/p>\n

Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3m gi\u00e1 khi kh\u00e1ch h\u00e0ng mua s\u1ed1 l\u01b0\u1ee3ng l\u1edbn<\/p>\n<\/div>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 theo s\u1ed1 l\u01b0\u1ee3ng, nh\u01b0 vi\u1ec7c mua 6 chai bia v\u1edbi gi\u00e1 99.000 \u0111\u1ed3ng thay v\u00ec 18.000 \u0111\u1ed3ng cho m\u1ed7i lon. D\u00f9 kh\u00e1ch h\u00e0ng ch\u1ec9 c\u00f3 \u00fd \u0111\u1ecbnh mua m\u1ed9t lon bia cho b\u1eefa t\u1ed1i nh\u01b0ng h\u1ecd c\u00f3 th\u1ec3 mua c\u1ea3 s\u00e1u lon v\u00ec suy ngh\u0129 r\u1eb1ng bia c\u00f3 th\u1ec3 b\u1ea3o qu\u1ea3n \u0111\u01b0\u1ee3c l\u00e2u. \u0110\u1eb7c bi\u1ec7t, mua c\u1ea3 6 lon s\u1ebd gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y b\u1ea3n th\u00e2n \u0111ang \u201cti\u1ebft ki\u1ec7m\u201d ti\u1ec1n. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh \u0111\u1ec3 th\u00fac \u0111\u1ea9y mua h\u00e0ng theo s\u1ed1 l\u01b0\u1ee3ng l\u1edbn. \u1ede \u0111\u00e2y, khi kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c cung c\u1ea5p th\u00f4ng tin v\u1ec1 m\u1ee9c gi\u00e1 gi\u1ea3m khi mua h\u00e0ng s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng \u0111\u1ecbnh gi\u00e1 t\u1eebng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ri\u00eang l\u1ebb d\u1ef1a tr\u00ean m\u1ee9c gi\u00e1 gi\u1ea3m \u0111\u00f3. \u201cM\u1ecf neo\u201d trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y s\u1ebd l\u00e0 gi\u00e1 b\u00e1n l\u1ebb c\u1ee7a s\u1ea3n ph\u1ea9m. Thay v\u00ec b\u1ecf ra 18.000VN\u0110 cho m\u1ed9t chai bia th\u00ec h\u1ecd ch\u1ec9 c\u1ea7n b\u1ecf ra 16.500VN\u0110.<\/span><\/p>\n

Nh\u00ecn chung, hi\u1ec7u \u1ee9ng m\u1ecf neo mang l\u1ea1i nhi\u1ec1u t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c cho doanh nghi\u1ec7p. Hi\u1ec7u \u1ee9ng giu\u0301p \u0111\u1ecbnh h\u01b0\u1edbng suy ngh\u0129 v\u00e0 c\u00e1ch nh\u00ecn nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, a\u0309nh h\u01b0\u01a1\u0309ng \u0111\u00ea\u0301n quy\u00ea\u0301t \u0111i\u0323nh cu\u0309a kha\u0301ch ha\u0300ng. Do \u0111o\u0301, s\u01b0\u0309 du\u0323ng hi\u00ea\u0323u \u01b0\u0301ng mo\u0309 neo khe\u0301o le\u0301o se\u0303 giu\u0301p doanh nghi\u00ea\u0323p \u0111i\u00ea\u0300u h\u01b0\u01a1\u0301ng kha\u0301ch ha\u0300ng mua sa\u0309n ph\u00e2\u0309m doanh nghi\u00ea\u0323p mu\u00f4\u0301n ba\u0301n, t\u01b0\u0300 \u0111o\u0301 thu\u0301c \u0111\u00e2\u0309y t\u0103ng tr\u01b0\u01a1\u0309ng doanh thu.<\/span><\/p>\n

Xem th\u00eam:<\/strong><\/em><\/p>\n

C\u00e1c lo\u1ea1i hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd trong marketing<\/strong><\/em><\/p>\n

K\u00edch th\u00edch kh\u00e1ch h\u00e0ng nh\u1edd \u0111\u00f2n b\u1ea9y t\u00e2m l\u00fd<\/strong><\/em><\/p>\n

Khai th\u00e1c t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Hi\u00ea\u0309u t\u00e2m l\u00fd kha\u0301ch ha\u0300ng la\u0300 y\u00ea\u0301u t\u00f4\u0301 gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i v\u01a1\u0301i kha\u0301ch ha\u0300ng v\u00e0 b\u00e1n h\u00e0ng. N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng hi\u1ec7u \u1ee9ng m\u1ecf neo nh\u1eb1m th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52995"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52995"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52995\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}