{"id":53014,"date":"2023-12-20T06:00:48","date_gmt":"2023-12-19T23:00:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/huong-dan-cach-target-doi-tuong-facebook-ads-hieu-qua-toi-uu-chi-phi.html"},"modified":"2023-12-20T06:00:48","modified_gmt":"2023-12-19T23:00:48","slug":"huong-dan-cach-target-doi-tuong-facebook-ads-hieu-qua-toi-uu-chi-phi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/huong-dan-cach-target-doi-tuong-facebook-ads-hieu-qua-toi-uu-chi-phi.html","title":{"rendered":"H\u01b0\u1edbng d\u1eabn c\u00e1ch target \u0111\u1ed1i t\u01b0\u1ee3ng Facebook Ads hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u chi ph\u00ed"},"content":{"rendered":"
Target \u0111\u1ed1i t\u01b0\u1ee3ng Facebook l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng trong c\u00e1c chi\u1ebfn d\u1ecbch ch\u1ea1y qu\u1ea3ng c\u00e1o. B\u1edfi khi target \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u chi ph\u00ed. H\u01a1n n\u1eefa hi\u1ec7u qu\u1ea3 c\u00e1o cao mang l\u1ea1i doanh thu t\u1ed1t. Tuy nhi\u00ean kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft c\u00e1ch target \u0111\u1ed1i t\u01b0\u1ee3ng Facebook, n\u00f3 \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi t\u1ea1o chi\u1ebfn d\u1ecbch ph\u1ea3i c\u00f3 kinh nghi\u1ec7m m\u1edbi c\u00f3 th\u1ec3 ch\u1ecdn nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong> c\u00f3 h\u00e0nh vi, s\u1edf th\u00edch ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/strong><\/p>\n
\n

Target \u0111\u1ed1i t\u01b0\u1ee3ng Facebook l\u00e0 g\u00ec?<\/h2>\n
\n

Target Facebook l\u00e0 k\u1ef9 thu\u1eadt ch\u1ecdn l\u1ecdc \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 b\u1ea1n h\u01b0\u1edbng t\u1edbi v\u00e0 ph\u00e2n lo\u1ea1i nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (target audience) \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 target \u0111\u1ed1i t\u01b0\u1ee3ng Facebook theo c\u00e1c l\u1ef1a ch\u1ecdn m\u00e0 Facebook g\u1ee3i \u00fd v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, v\u1ecb tr\u00ed, s\u1edf th\u00edch, \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, ng\u00f4n ng\u1eef,\u2026. Theo \u0111\u00f3, Facebook s\u1ebd hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n t\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p theo ti\u00eau ch\u00ed m\u00e0 b\u1ea1n \u0111\u00e3 l\u1ef1a ch\u1ecdn khi target \u0111\u1ed1i t\u01b0\u1ee3ng.<\/span><\/strong><\/p>\n<\/div>\n

\n
\"Target<\/p>\n

Target \u0111\u1ed1i t\u01b0\u1ee3ng Facebook<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\u00a0<\/p>\n

Target \u0111\u1ed1i t\u01b0\u1ee3ng Facebook Ads gi\u1ed1ng nh\u01b0 khi b\u1ea1n gi\u01b0\u01a1ng cung nh\u1eafm v\u1ec1 m\u1ee5c ti\u00eau \u0111\u1ec3 b\u1eafn tr\u00fang. M\u1ee5c ti\u00eau nh\u1eafm tr\u00fang (target) ch\u00ednh l\u00e0 c\u00e1i \u0111\u00edch h\u01b0\u1edbng t\u1edbi.\u00a0<\/span><\/p>\n

L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c target \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng Facebook Ads<\/strong><\/h2>\n

Facebook \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 \u201cm\u1ea3nh \u0111\u1ea5t\u201d m\u00e0u m\u1ee1 trong th\u01b0\u01a1ng m\u1ea1i. T\u1ea1i \u0111\u00e2y b\u1ea1n kh\u00f4ng ch\u1ec9 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh m\u00e0 c\u00f2n gia t\u0103ng l\u1ee3i nhu\u1eadn hi\u1ec7u qu\u1ea3 n\u1ebfu bi\u1ebft c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. B\u1edfi v\u1eady, kh\u00f4ng \u00edch doanh nghi\u1ec7p \u0111\u00e3 \u201c\u0111\u1ed5\u201d r\u1ea5t nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Facebook<\/strong>.\u00a0<\/span><\/p>\n

Theo g\u1ee3i \u00fd c\u1ee7a m\u1ed9t s\u1ed1 chuy\u00ean gia Ads, <\/span>target \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng khi ch\u1ea1y qu\u1ea3ng c\u00e1o s\u1ebd mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch nh\u01b0:\u00a0<\/span><\/p>\n

Ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

Theo th\u1ed1ng k\u00ea, t\u00ednh \u0111\u1ebfn th\u00e1ng 1\/, l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i Facebook \u1edf Vi\u1ec7t Nam l\u00e0 66 tri\u1ec7u ng\u01b0\u1eddi. \u0110\u00e2y l\u00e0 con s\u1ed1 t\u01b0\u01a1ng \u0111\u1ed1i l\u1edbn, nh\u01b0ng b\u1ea1n kh\u00f4ng th\u1ec3 ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o t\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng n\u00e0y \u0111\u01b0\u1ee3c b\u1edfi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1ecf tr\u00ean t\u1ed5ng con s\u1ed1 ng\u01b0\u1eddi d\u00f9ng Facebook n\u00e0y.\u00a0<\/span><\/p>\n

Ch\u00ednh v\u00ec v\u1eady, target \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ebd gi\u00fap b\u1ea1n l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p \u0111\u1ec3 qu\u1ea3ng c\u00e1o ch\u1ec9 hi\u1ec3n th\u1ecb \u0111\u00fang t\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Thu\u1eadt to\u00e1n Facebook ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ecnh duy\u1ec7t qu\u1ea3ng c\u00e1o. N\u00f3 cho ph\u00e9p b\u1ea1n khoanh v\u00f9ng \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed sau:<\/span><\/p>\n

    \n
  • V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd<\/strong>: \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n n\u1eb1m \u1edf \u0111\u00e2u ( To\u00e0n qu\u1ed1c \u2013 th\u00e0nh ph\u1ed1 l\u1edbn \u2013 xung quanh v\u00e0i kilomet)<\/span><\/li>\n
  • S\u1edf th\u00edch:<\/strong>\u00a0S\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec, th\u01b0\u1eddng c\u00f3 h\u00e0nh \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o<\/span><\/li>\n
  • \u0110\u1ed9 tu\u1ed5i:<\/strong> Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n n\u1eb1m trong kho\u1ea3ng \u0111\u1ed9 tu\u1ed5i bao nhi\u00eau.<\/span><\/li>\n
  • \u0110\u1ed1i t\u01b0\u1ee3ng<\/strong>: B\u1ea1n ph\u1ea3i thu h\u1eb9p \u0111\u1ed1i t\u01b0\u1ee3ng l\u1ea1i \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n

    Tuy nhi\u00ean, \u0111\u1ec3 th\u1ef1c hi\u1ec7n t\u1ed1t \u0111i\u1ec1u n\u00e0y b\u1ea1n c\u1ea7n v\u1ebd ra \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng v\u00e0 th\u1ef1c s\u1ef1 hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n

    Chi ph\u00ed qu\u1ea3ng c\u00e1o th\u1ea5p<\/b><\/h3>\n

    N\u1ebfu kh\u00f4ng khoanh v\u00f9ng \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng t\u1ee9c b\u1ea1n \u0111ang \u201c\u0111\u1ed1t ti\u1ec1n\u201d cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00f4ng hi\u1ec7u qu\u1ea3. T\u1ea1i sao v\u1eady?\u00a0<\/span><\/p>\n

    Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng Facebook r\u1ea5t nhi\u1ec1u. N\u1ebfu b\u1ea1n kh\u00f4ng target \u0111\u1ed1i t\u01b0\u1ee3ng, chi ph\u00ed ch\u1ea1y qu\u1ea3ng c\u00e1o s\u1ebd san \u0111\u1ec1u t\u1edbi c\u1ea3 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ng\u01b0\u1ee3c l\u1ea1i khi b\u1ea1n ph\u00e2n lo\u1ea1i \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 target v\u00e0o \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau s\u1ebd gi\u00fap thu h\u1eb9p ph\u1ea1m vi t\u1eeb \u0111\u00f3 kh\u00f4ng g\u00e2y \u201cl\u00e3ng ph\u00ed\u201d t\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng c\u1ea7n thi\u1ebft. Nh\u1edd v\u1eady, b\u1ea1n s\u1ebd t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c chi ph\u00ed qu\u1ea3ng c\u00e1o, l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng.\u00a0\u00a0<\/span><\/p>\n

    Ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o h\u1ee3p l\u00fd<\/b><\/h3>\n

    \u01afu \u0111i\u1ec3m n\u1ed5i b\u1eadt khi target \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 l\u00e0 gi\u00fap c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n kh\u00f4ng \u0111i sai h\u01b0\u1edbng. Vi\u1ec7c ph\u00e2n chia nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u00e0ng chi ti\u1ebft theo c\u00e1c ti\u00eau ch\u00ed th\u00ec th\u00ec hi\u1ec3n th\u1ecb c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u00fang v\u00e0 \u0111\u1ec1u \u0111\u1eb7n.<\/span><\/p>\n

    V\u00ed d\u1ee5 v\u1ec1 target \u0111\u1ed1i t\u01b0\u1ee3ng theo t\u1eebng chi\u1ebfn d\u1ecbch.<\/span><\/p>\n

    V\u1ec1 chi\u1ebfn d\u1ecbch: Nh\u1eafm v\u00e0o khu v\u1ef1c TP. H\u1ed3 Ch\u00ed Minh v\u00e0 H\u00e0 N\u1ed9i v\u00ec \u0111\u00e2y l\u00e0 2 v\u1ecb tr\u00ed c\u00f3 ng\u01b0\u1eddi d\u00f9ng cao nh\u1ea5t. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m 3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ch\u00ednh l\u00e0 \u0111\u1ee7 thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 r\u1ed3i.<\/span><\/p>\n

      \n
    • Chi\u1ebfn d\u1ecbch 1 nh\u1eafm v\u00e0o khu v\u1ef1c H\u00e0 N\u1ed9i;<\/span><\/li>\n
    • Chi\u1ebfn d\u1ecbch 2 nh\u1eafm v\u00e0o khu v\u1ef1c TP. H\u1ed3 Ch\u00ed Minh;<\/span><\/li>\n
    • Chi\u1ebfn d\u1ecbch 3 nh\u1eafm v\u00e0o c\u00e1c t\u1ec9nh th\u00e0nh c\u00f2n l\u1ea1i.<\/span><\/li>\n<\/ul>\n

      V\u1ec1 c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o: Chia th\u00e0nh c\u00e1c nh\u00f3m theo t\u1eebng \u0111\u1ed9 tu\u1ed5i kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u1eed nghi\u1ec7m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n.<\/span><\/p>\n

        \n
      • Nh\u00f3m 1 t\u1eeb 18 \u2013 25;<\/span><\/li>\n
      • Nh\u00f3m 2 t\u1eeb 25 \u2013 35<\/span><\/li>\n
      • Nh\u00f3m 3 t\u1eeb 35 \u2013 55,\u2026<\/span><\/li>\n<\/ul>\n

        C\u00f3 th\u1ec3 th\u1ea5y c\u00e0ng chia \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00f3m, nhi\u1ec1u target quy m\u00f4 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i r\u00f5 r\u00e0ng. Nh\u1edd v\u1eady c\u00e1c chi\u1ebfn d\u1ecbch s\u1ebd \u0111i \u0111\u00fang h\u01b0\u1edbng t\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/p>\n

        H\u01b0\u1edbng d\u1eabn target \u0111\u1ed1i t\u01b0\u1ee3ng Facebook hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n

        Tr\u01b0\u1edbc khi t\u00ecm hi\u1ec3u c\u1ee5 th\u1ec3 nh\u1eefng c\u00e1ch target facebook hi\u1ec7u qu\u1ea3, b\u1ea1n ph\u1ea3i bi\u1ebft c\u00e1ch truy c\u1eadp c\u00f4ng c\u1ee5 target facebook.<\/span><\/p>\n

        Nh\u01b0 \u0111\u00e3 n\u00f3i, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y trong tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o Facebook, h\u00e3y th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc sau:<\/span><\/p>\n

          \n
        • \u0110\u0103ng nh\u1eadp t\u00e0i kho\u1ea3n Facebook c\u1ea7n qu\u1ea3ng c\u00e1o > Tr\u00ecnh qu\u1ea3n l\u00fd Qu\u1ea3ng c\u00e1o<\/span><\/li>\n
        • Nh\u1ea5p v\u00e0o t\u00f9y ch\u1ecdn \u201cT\u1ea1o Qu\u1ea3ng C\u00e1o\u201d.<\/span><\/li>\n
        • Ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o mu\u1ed1n s\u1eed d\u1ee5ng.<\/span><\/li>\n<\/ul>\n

          Sau khi th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc tr\u00ean, b\u1ea1n s\u1ebd th\u1ea5y m\u1ee5c Nh\u00f3m qu\u1ea3ng c\u00e1o. T\u1ea1i \u0111\u00e2y b\u1ea1n s\u1ebd thi\u1ebft l\u1eadp target \u0111\u1ed1i t\u01b0\u1ee3ng t\u1ea1i m\u1ee5c L\u1ef1a ch\u1ecdn ki\u1ec3m so\u00e1t \u0111\u1ed1i t\u01b0\u1ee3ng theo c\u00e1c ti\u00eau ch\u00ed m\u00e0 Facebook g\u1ee3i \u00fd:<\/span><\/p>\n

          Target qu\u1ea3ng c\u00e1o theo khu v\u1ef1c \u0111\u1ecba l\u00fd<\/b><\/h3>\n

          Khi ch\u1ea1y qu\u1ea3ng c\u00e1o, b\u1ea1n c\u00f3 th\u1ec3 thu nh\u1ecf khu v\u1ef1c v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd \u0111\u1ec3 thu h\u1eb9p \u0111\u1ed1i t\u01b0\u1ee3ng. V\u00ed d\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ch\u1ee7 y\u1ebfu t\u1eadp trung kh\u00e1ch h\u00e0ng \u1edf Vi\u1ec7t Nam t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, b\u1ea1n s\u1ebd target qu\u1ea3ng c\u00e1o v\u1ecb tr\u00ed v\u1ec1 Vi\u1ec7t Nam v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c t\u1ec9nh th\u00e0nh ph\u00f9 h\u1ee3p.<\/span><\/p>\n

          L\u01b0u \u00fd h\u00e3y h\u00ecnh v\u00e0o h\u00ecnh \u1ea3nh b\u00ean d\u01b0\u1edbi. <\/span><\/p>\n

          \"Target<\/p>\n

          Target v\u00e0o v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd ng\u01b0\u1eddi d\u00f9ng<\/p>\n<\/div>\n

          Khi target khu v\u1ef1c, Facebook s\u1ebd m\u1eb7c \u0111\u1ecbnh c\u1ed9ng th\u00eam 2km n\u1eefa. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng \u1edf Th\u00e0nh ph\u1ed1\u00a0H\u00e0 N\u1ed9i\u00a0v\u00e0 khu v\u1ef1c g\u1ea7n trong b\u00e1n k\u00ednh 2km. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh quy m\u00f4 r\u1ed9ng h\u01a1n \u0111\u1ec3 bao qu\u00e1t \u0111\u1ed1i t\u01b0\u1ee3ng.\u00a0<\/span><\/p>\n

          Khi target theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, Facebook se\u0303 gi\u00fap b\u1ea1n ph\u00e2n ph\u00f4\u0301i qua\u0309ng c\u00e1o cu\u0309a ba\u0323n theo vi\u0323 tr\u00ed ti\u00eau ch\u00ed:<\/span><\/p>\n

            \n
          • Bao g\u1ed3m ng\u01b0\u01a1\u0300i s\u00f4\u0301ng ta\u0323i vi\u0323 tri\u0301 na\u0300y ho\u0103\u0323c \u01a1\u0309 \u0111i\u0323a \u0111i\u00ea\u0309m na\u0300y trong th\u01a1\u0300i gian g\u00e2\u0300n nh\u00e2\u0301t<\/span><\/li>\n
          • Nh\u01b0\u0303ng ng\u01b0\u01a1\u0300i s\u00f4\u0301ng ta\u0323i vi\u0323 tri\u0301 na\u0300y: nh\u01b0\u0303ng ng\u01b0\u01a1\u0300i \u0111ang sinh s\u00f4\u0301ng \u01a1\u0309 khu v\u01b0\u0323c ba\u0323n cho\u0323n<\/span><\/li>\n
          • Nh\u01b0\u0303ng ng\u01b0\u01a1\u0300i \u01a1\u0309 \u0111i\u0323a \u0111i\u00ea\u0309m trong th\u01a1\u0300i gian g\u00e2\u0300n \u0111\u00e2y: nh\u01b0\u0303ng ng\u01b0\u01a1\u0300i t\u01b0\u0300ng \u0111i qua khu v\u01b0\u0323c ba\u0323n cho\u0323n trong th\u01a1\u0300i gian g\u00e2\u0300n \u0111\u00e2y.<\/span><\/li>\n
          • Nh\u01b0\u0303ng ng\u01b0\u01a1\u0300i \u0111a\u0303 t\u1eeb \u1edf \u0111\u1ecba \u0111i\u1ec3m n\u00e0y trong th\u1eddi gian g\u1ea7n nh\u1ea5t<\/span><\/li>\n<\/ul>\n

            Target kh\u00e1ch h\u00e0ng theo \u0111\u1ed9 tu\u1ed5i<\/b><\/h3>\n

            Tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n h\u01b0\u1edbng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 khoanh v\u00f9ng \u0111\u01b0\u1ee3c nh\u00f3m \u0111\u1ed9 tu\u1ed5i kh\u00e1ch h\u00e0ng t\u1eadp trung nhi\u1ec1u nh\u1ea5t. B\u1edfi m\u1ed7i s\u1ea3n ph\u1ea9m \u0111\u1ec1u t\u01b0\u01a1ng \u1ee9ng v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh. B\u1ea1n c\u1ea7n n\u1eafm r\u00f5 \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 tr\u00e1nh \u201c\u0111\u1ed1t ti\u1ec1n\u201d v\u00e0o nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n

            V\u00ed d\u1ee5:<\/span><\/p>\n

            – \u0110\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m th\u1eddi c\u00f4ng s\u1edf, nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n n\u1eb1m trong kho\u1ea3ng t\u1eeb 25 \u2013 45<\/span><\/p>\n

            – S\u1ea3n ph\u1ea9m v\u1ec1 \u0111\u1ed3 d\u00f9ng h\u1ecdc t\u1eadp, nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ebd l\u00e0 h\u1ecdc sinh sinh vi\u00ean. \u0110\u1ed9 tu\u1ed5i t\u1eeb 15 \u2013 23.<\/span><\/p>\n

            – N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb cao nh\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u0111\u1ed9 tu\u1ed5i nh\u1ea5t \u0111\u1ecbnh, l\u00e0 ng\u01b0\u1eddi th\u00e0nh \u0111\u1ea1t, ch\u1ee7 doanh nghi\u1ec7p, \u0111\u1ed9 tu\u1ed5i trung b\u00ecnh t\u1eeb 28 -55<\/span><\/p>\n

            Target kh\u00e1ch h\u00e0ng theo th\u00f3i quen s\u1edf th\u00edch<\/b><\/h3>\n

            X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u00f3i quen, s\u1edf th\u00edch t\u1ee9c b\u1ea1n \u0111\u00e3 v\u1ebd ph\u1ea7n n\u00e0o ch\u00e2n dung kh\u00e1ch h\u00e0ng. Khi \u0111\u00f3 vi\u1ec7c target \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u.\u00a0<\/span><\/p>\n

            Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, \u0111\u1ed9 tu\u1ed5i, b\u1ea1n c\u00f3 th\u1ec3 target \u0111\u1ed1i t\u01b0\u1ee3ng Facebook theo th\u00f3i quen, s\u1edf th\u00edch t\u1ea1i m\u1ee5c Nh\u1eafm M\u1ee5c Ti\u00eau Chi Ti\u1ebft.<\/span><\/p>\n

            \"Target<\/p>\n

            Target \u0111\u1ed1i t\u01b0\u1ee3ng theo s\u1edf th\u00edch<\/p>\n<\/div>\n

            D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n<\/span><\/p>\n

              \n
            • Nh\u1ea5p v\u00e0o m\u1ee5c L\u01b0\u1edbt Xem.<\/span><\/li>\n
            • Ti\u1ebfp t\u1ee5c ch\u1ecdn S\u1edf Th\u00edch<\/span><\/li>\n
            • Ch\u1ecdn m\u1ed9t trong nh\u1eefng s\u1edf th\u00edch s\u1eb5n c\u00f3 b\u00ean d\u01b0\u1edbi.<\/span><\/li>\n<\/ul>\n

              L\u00fac n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ecdn theo m\u1ee5c ti\u00eau h\u01b0\u1edbng t\u1edbi t\u1eebng s\u1edf th\u00edch c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 xu h\u01b0\u1edbng:<\/span><\/p>\n

                \n
              • Business and industry (Kinh doanh v\u00e0 c\u00f4ng nghi\u1ec7p)<\/span><\/li>\n
              • Entertainment (Gi\u1ea3i tr\u00ed)<\/span><\/li>\n
              • Family and relationships (Gia \u0111\u00ecnh v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7)<\/span><\/li>\n
              • Fitness and wellness (Th\u1ec3 h\u00ecnh v\u00e0 s\u1ee9c kh\u1ecfe )<\/span><\/li>\n
              • Food and drink (Th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng)<\/span><\/li>\n
              • Hobbies and activities (S\u1edf th\u00edch v\u00e0 ho\u1ea1t \u0111\u1ed9ng)<\/span><\/li>\n
              • Shopping and fashion (Mua s\u1eafm v\u00e0 th\u1eddi trang)<\/span><\/li>\n
              • Sports and outdoors (Th\u1ec3 thao v\u00e0 ngo\u00e0i tr\u1eddi)<\/span><\/li>\n
              • Technology (m\u00e1y t\u00ednh v\u00e0 \u0111i\u1ec7n t\u1eed)<\/span><\/li>\n<\/ul>\n

                Target\u00a0\u0111\u1ed1i t\u01b0\u1ee3ng theo nh\u00e2n kh\u1ea9u h\u1ecdc<\/strong><\/h3>\n

                T\u01b0\u01a1ng t\u1ef1 nh\u1eefng t\u00f9y ch\u1ecdn target theo s\u1edf th\u00edch, b\u1ea1n c\u00f3 th\u1ec3 target theo nh\u00e2n kh\u1ea9u h\u1ecdc theo t\u1eebng \u0111\u1eb7c \u0111i\u1ec3m nh\u1eadn d\u1ea1ng v\u1edbi nh\u1eefng g\u1ee3i \u00fd nh\u01b0:\u00a0<\/span><\/p>\n

                \u00a0b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc n\u00e0o \u0111\u00f3, Facebook \u0111\u01b0a ra nh\u1eefng t\u00f9y ch\u1ecdn s\u1eb5n d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n

                  \n
                • Target \u0111\u1ed1i t\u01b0\u1ee3ng theo tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n.<\/span><\/li>\n
                • Target theo S\u1ef1 Ki\u1ec7n Trong \u0110\u1eddi.<\/span><\/li>\n
                • Target v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 nh\u1eefng b\u1eadc Ph\u1ee5 Huynh.<\/span><\/li>\n
                • Target v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng theo ch\u00ednh tr\u1ecb<\/span><\/li>\n
                • Target \u0111\u1ed1i t\u01b0\u1ee3ng theo t\u00ecnh tr\u1ea1ng m\u1ed1i quan h\u1ec7.<\/span><\/li>\n
                • Target \u0111\u1ed1i t\u01b0\u1ee3ng theo c\u00f4ng vi\u1ec7c.<\/span><\/li>\n<\/ul>\n

                  Target \u0111\u1ed1i t\u01b0\u1ee3ng theo h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng<\/strong><\/h3>\n

                  M\u1ed9t c\u00e1ch target \u0111\u1ed1i t\u01b0\u1ee3ng Facebook hi\u1ec7u qu\u1ea3 n\u1eefa l\u00e0 d\u1ef1a v\u00e0o h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u00f3 c\u00f3 ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n kh\u00f4ng. V\u1edbi lo\u1ea1i target n\u00e0y b\u1ea1n c\u0169ng d\u1ef1a v\u00e0o g\u1ee3i \u00fd trong m\u1ee5c Nh\u1eafm M\u1ee5c Ti\u00eau Chi Ti\u1ebft > L\u01b0\u1edbt xem > H\u00e0nh vi. Ti\u1ebfp \u0111\u00f3 b\u1ea1n l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p:<\/span><\/p>\n

                    \n
                  • \u0110\u1ed1i t\u01b0\u1ee3ng \u0111ang s\u1eed d\u1ee5ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n tho\u1ea1i c\u1ee5 th\u1ec3.<\/span><\/li>\n
                  • \u0110\u1ed1i t\u01b0\u1ee3ng th\u01b0\u1eddng xuy\u00ean \u0111i du l\u1ecbch.<\/span><\/li>\n
                  • \u0110\u1ed1i t\u01b0\u1ee3ng li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng s\u1ed1.<\/span><\/li>\n<\/ul>\n

                    C\u00f3 th\u1ec3 th\u1ea5y khi x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, b\u1ea1n c\u00e0ng target chi ti\u1ebft bao nhi\u00eau th\u00ec vi\u1ec7c khoanh v\u00f9ng ph\u1ea1m vi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd c\u00e0ng ch\u00ednh x\u00e1c b\u1ea5y nhi\u00eau. B\u1ea1n c\u00f9ng \u0111\u1eebng ng\u1ea7n ng\u1ea1i th\u1eed nghi\u1ec7m th\u1eadt nhi\u1ec1u chi\u1ebfn d\u1ecbch \u0111\u1ec3 ch\u1ecdn ra \u0111\u01b0\u1ee3c nh\u00f3m qu\u1ea3ng c\u00e1o n\u00e0o l\u00e0 t\u1ed1i \u01b0u nh\u1ea5t.\u00a0 Ngo\u00e0i ra, \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o b\u1ea1n c\u00f3 th\u1ec3 l\u1ee3i d\u1ee5ng th\u1ebf m\u1ea1nh c\u1ee7a Lookalike Audience ( LAL) \u0111\u1ec3 m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Facebook Audience Insight\u00a0nh\u1eafm m\u1ee5c ti\u00eau trong qu\u1ea3ng c\u00e1o ch\u00ednh x\u00e1c h\u01a1n.\u00a0<\/span><\/p>\n

                    \n

                    Xem th\u00eam:<\/strong><\/p>\n

                      \n
                    • Qu\u1ea3ng c\u00e1o Facebook c\u00f9ng Masterskills<\/strong><\/li>\n
                    • C\u00e1ch t\u1ea1o qu\u1ea3ng c\u00e1o Facebook Remarketing sau khi ch\u1ea1y Facebook Ads<\/strong><\/li>\n
                    • L\u00e0m sao \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i landing page khi m\u1edbi b\u1eaft \u0111\u1ea7u kinh doanh<\/strong><\/li>\n<\/ul>\n<\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                      Target Facebook l\u00e0 k\u1ef9 thu\u1eadt ch\u1ecdn l\u1ecdc \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 b\u1ea1n h\u01b0\u1edbng t\u1edbi v\u00e0 ph\u00e2n lo\u1ea1i nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (target audience) \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 target \u0111\u1ed1i t\u01b0\u1ee3ng Facebook theo c\u00e1c l\u1ef1a ch\u1ecdn m\u00e0 Facebook g\u1ee3i \u00fd v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, v\u1ecb tr\u00ed, s\u1edf th\u00edch, \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, ng\u00f4n ng\u1eef,\u2026. Theo \u0111\u00f3, Facebook s\u1ebd hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n t\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p theo ti\u00eau ch\u00ed m\u00e0 b\u1ea1n \u0111\u00e3 l\u1ef1a ch\u1ecdn khi target \u0111\u1ed1i t\u01b0\u1ee3ng.<\/span><\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53014"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53014"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53014\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}