{"id":53021,"date":"2023-12-20T06:02:39","date_gmt":"2023-12-19T23:02:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-loai-hieu-ung-tam-ly-trong-marketing.html"},"modified":"2023-12-20T06:02:39","modified_gmt":"2023-12-19T23:02:39","slug":"cac-loai-hieu-ung-tam-ly-trong-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-loai-hieu-ung-tam-ly-trong-marketing.html","title":{"rendered":"C\u00e1c lo\u1ea1i hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd trong marketing"},"content":{"rendered":"
\n

Trong th\u1ebf gi\u1edbi c\u1ee7a marketing v\u00e0 qu\u1ea3ng c\u00e1o, vi\u1ec7c hi\u1ec3u bi\u1ebft v\u1ec1 t\u00e2m l\u00fd con ng\u01b0\u1eddi \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng, kh\u00f4ng ch\u1ec9 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd m\u00e0 c\u00f2n \u0111\u1ec3 t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc \u0111\u1ed1i v\u1edbi quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. Hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap k\u1ebft n\u1ed1i, x\u00e1c \u0111\u1ecbnh c\u00e1ch m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3n \u1ee9ng v\u1edbi th\u00f4ng \u0111i\u1ec7p, s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. D\u01b0\u01a1\u0301i \u0111\u00e2y la\u0300 9 hi\u00ea\u0323u \u01b0\u0301ng t\u00e2m ly\u0301 ph\u00f4\u0309 bi\u00ea\u0301n \u0111\u01b0\u01a1\u0323c \u01b0\u0301ng du\u0323ng va\u0300o marketing.<\/span><\/p>\n

Hi\u1ec7u \u1ee9ng chim m\u1ed3i \u2013 <\/b>Decoy effect<\/b><\/h2>\n

Hi\u1ec7u \u1ee9ng chim m\u00f4\u0300i ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u0111\u01b0a ra m\u1ed9t s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u201cchim m\u1ed3i\u201d c\u00f3 gi\u00e1 tr\u1ecb th\u1ea5p h\u01a1n, \u0111\u1ec3 khi\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n kh\u00f4ng qu\u00e1 nhi\u1ec1u tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n.\u00a0<\/span><\/p>\n

N\u1ebfu ch\u1ec9 \u0111\u01b0a ra 2 s\u1ef1 l\u1ef1a ch\u1ecdn, th\u00f4ng th\u01b0\u1eddng kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn gi\u00e1 th\u1ea5p h\u01a1n. Tuy nhi\u00ean, khi th\u00eam m\u1ed9t l\u1ef1a ch\u1ecdn th\u1ee9 3 \u1edf gi\u1eefa c\u00f3 gi\u00e1 c\u00e1ch xa l\u1ef1a ch\u1ecdn gi\u00e1 r\u1ebb v\u00e0 g\u1ea7n b\u1eb1ng l\u1ef1a ch\u1ecdn gi\u00e1 cao, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng mua s\u1ea3n ph\u1ea9m gi\u00e1 cao v\u00ec c\u00f3 c\u1ea3m gi\u00e1c h\u1eddi h\u01a1n.\u00a0\u00a0<\/span><\/p>\n

\"Hi\u1ec7u<\/p>\n

Hi\u1ec7u \u1ee9ng chim m\u1ed3i \u2013 Decoy effect<\/p>\n<\/div>\n

V\u00ec v\u1eady, hi\u1ec7u \u1ee9ng chim m\u1ed3i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, \u0111\u1ec3 h\u01b0\u1edbng kh\u00e1ch h\u00e0ng mua lo\u1ea1i s\u1ea3n ph\u1ea9m m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p mu\u1ed1n b\u00e1n, nh\u1eb1m gia t\u0103ng doanh thu, ho\u1eb7c th\u00fac \u0111\u1ea9y nhanh ch\u00f3ng h\u00e0ng t\u1ed3n kho theo \u00fd mu\u1ed1n.<\/span><\/p>\n

V\u00ed d\u1ee5: S\u1ea3n ph\u1ea9m l\u00e0 th\u1ee9c u\u1ed1ng c\u00f3 3 size v\u1edbi c\u00e1c m\u1ee9c gi\u00e1 kh\u00e1c nhau:<\/span><\/p>\n

    \n
  • Size S: 25.000<\/span><\/li>\n
  • Size M: 40.000<\/span><\/li>\n
  • Size L: 45.000<\/span><\/li>\n<\/ul>\n

    V\u1edbi 3 ph\u01b0\u01a1ng \u00e1n l\u1ef1a ch\u1ecdn nh\u01b0 tr\u00ean, s\u1ea3n ph\u1ea9m \u201cchim m\u1ed3i\u201d \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 s\u1ea3n ph\u1ea9m size M. S\u1ea3n ph\u1ea9m n\u00e0y ch\u00ednh l\u00e0 nh\u00e2n t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi mua s\u1ebd l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m size L nhi\u1ec1u h\u01a1n. N\u1ebfu kh\u00f4ng c\u00f3 s\u1ea3n ph\u1ea9m chim m\u1ed3i \u1edf gi\u1eefa, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi s\u1ebd l\u1ef1a ch\u1ecdn mua s\u1ea3n ph\u1ea9m size S v\u1edbi m\u1ee9c gi\u00e1 25.000 v\u00e0 s\u1ebd kh\u00f4ng c\u00f3 mong mu\u1ed1n up size. T\u1eeb \u0111\u00f3, d\u1ef1a tr\u00ean hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd n\u00e0y m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u00ea\u0300u h\u01b0\u01a1\u0301ng l\u01b0\u0323a cho\u0323n cu\u0309a kha\u0301ch ha\u0300ng theo \u00fd mu\u1ed1n \u0111\u00ea\u0309 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ea7n b\u00e1n.\u00a0<\/span><\/p>\n

    Hi\u1ec7u \u1ee9ng m\u1ed3i \u2013 Priming Effect<\/b><\/h2>\n

    Hi\u1ec7u \u1ee9ng m\u1ed3i l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u00fd th\u1ee9c v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c t\u1ea1o ra m\u1ed9t lo\u1ea1t c\u00e1c k\u00edch th\u00edch ban \u0111\u1ea7u, \u201cm\u1edf \u0111\u01b0\u1eddng\u201d cho c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

    Hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd n\u00e0y ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean t\u00e2m l\u00fd ti\u1ebfp nh\u1eadn v\u00e0 x\u1eed l\u00fd th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5.<\/span><\/p>\n

    \"Hi\u1ec7u<\/p>\n

    Hi\u1ec7u \u1ee9ng m\u1ed3i \u2013 Priming Effect<\/p>\n<\/div>\n

    V\u00ed d\u1ee5, kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u1eeda h\u00e0ng \u0111i\u1ec7n m\u00e1y \u0111\u1ec3 mua m\u1ed9t chi\u1ebfc tivi v\u00e0 \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean h\u1ecfi v\u1ec1 k\u00edch th\u01b0\u1edbc c\u1ee7a chi\u1ebfc tivi nh\u01b0 th\u1ebf n\u00e0o. \u0110i\u1ec1u n\u00e0y ngay l\u1eadp t\u1ee9c khi\u1ebfn kh\u00e1ch h\u00e0ng t\u1eadp trung v\u00e0o y\u1ebfu t\u1ed1 k\u00edch th\u01b0\u1edbc h\u01a1n l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 gi\u00e1 c\u1ea3, m\u00e0u s\u1eafc ho\u1eb7c th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt.<\/span><\/p>\n

    Nh\u01b0 v\u1eady, b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng theo h\u01b0\u1edbng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn.<\/span><\/p>\n

    Hi\u1ec7u \u1ee9ng m\u1ecf neo \u2013 <\/b>Anchoring effect<\/b><\/h2>\n

    Hi\u1ec7u \u1ee9ng m\u1ecf neo l\u00e0 ph\u01b0\u01a1ng ph\u00e1p d\u00f9ng \u0111\u1ec3 chi ph\u1ed1i t\u00e2m l\u00fd v\u1ec1 th\u00f4ng tin, khi\u1ebfn kh\u00e1ch h\u00e0ng t\u1eadp trung v\u00e0o ph\u1ea7n th\u00f4ng tin \u0111\u00f3 v\u00e0 \u0111\u01b0a ra ph\u00e1n \u0111o\u00e1n hay quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n

    Hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd n\u00e0y ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean vi\u1ec7c so s\u00e1nh gi\u1eefa th\u00f4ng tin g\u1ed1c ban \u0111\u1ea7u (m\u1ecf neo) v\u1edbi th\u00f4ng tin \u0111\u01b0\u1ee3c thay \u0111\u1ed5i nh\u1eb1m k\u00edch th\u00edch quy\u1ebft \u0111\u1ecbnh, h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

    \"Hi\u1ec7u<\/p>\n

    Hi\u1ec7u \u1ee9ng m\u1ecf neo \u2013 Anchoring effect<\/p>\n<\/div>\n

    V\u00ed d\u1ee5: Khi nh\u00ecn v\u00e0o s\u1ea3n ph\u1ea9m gi\u1ea3m gi\u00e1 t\u1eeb 500.000 \u0111\u1ed3ng gi\u1ea3m xu\u1ed1ng c\u00f2n 249.000 \u0111\u1ed3ng, ngay l\u1eadp t\u1ee9c kh\u00e1ch h\u00e0ng s\u1ebd b\u1ecb thu h\u00fat b\u1edfi m\u1ee9c gi\u1ea3m gi\u00e1 \u01b0u \u0111\u00e3i n\u00e0y v\u00e0 c\u00f3 c\u1ea3m gi\u00e1c h\u1eddi khi mua s\u1ea3n ph\u1ea9m. Trong v\u00ed d\u1ee5 n\u00e0y, gi\u00e1 g\u1ed1c 500.000 ch\u00ednh l\u00e0 m\u1ecf neo khi\u1ebfn kh\u00e1ch h\u00e0ng lu\u00f4n c\u00f3 suy ngh\u0129 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng x\u1ee9ng v\u1edbi s\u1ed1 ti\u1ec1n \u0111\u00f3. Do \u0111\u00f3, khi mua v\u1edbi m\u1ee9c gi\u00e1 sale, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c h\u1eddi v\u00ec ch\u1ec9 chi 249.000 \u0111\u00e3 c\u00f3 th\u1ec3 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m tr\u1ecb gi\u00e1 500.000.\u00a0<\/span><\/p>\n

    Hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd t\u01b0\u01a1ng h\u1ed7 \u2013 Reciprocity<\/b><\/h2>\n

    Hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7 n\u00f3i v\u1ec1 t\u00e2m l\u00fd c\u1ee7a vi\u1ec7c trao \u0111\u1ed5i hai chi\u1ec1u, d\u1ef1a tr\u00ean mong mu\u1ed1n c\u00e2n b\u1eb1ng c\u00e1c m\u1ed1i quan h\u1ec7 gi\u1eefa con ng\u01b0\u1eddi v\u1edbi nhau. Theo \u0111\u00f3 con ng\u01b0\u1eddi th\u01b0\u1eddng c\u1ea3m th\u1ea5y mu\u1ed1n \u0111\u01b0\u1ee3c gi\u00fap \u0111\u1ee1 ho\u1eb7c \u0111\u00e1p l\u1ea1i t\u01b0\u01a1ng \u0111\u01b0\u01a1ng khi h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3.\u00a0<\/span><\/p>\n

    D\u1ef1a tr\u00ean nguy\u00ean t\u1eafc n\u00e0y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng s\u1eed d\u1ee5ng n\u00f3 trong vi\u1ec7c t\u1eb7ng qu\u00e0, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m hay d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m\u2026 Nh\u01b0 v\u1eady, khi kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c s\u1ea3n ph\u1ea9m qu\u00e0 t\u1eb7ng h\u1ecd th\u01b0\u1eddng c\u00f3 mong mu\u1ed1n \u0111\u00e1p l\u1ea1i b\u1eb1ng c\u00e1ch mua s\u1ea3n ph\u1ea9m kh\u00e1c \u0111\u00ea\u0309 u\u0309ng h\u00f4\u0323, ngay c\u1ea3 khi h\u1ecd kh\u00f4ng th\u1ef1c s\u1ef1 c\u1ea7n \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u00f3.\u00a0<\/span><\/p>\n

    Hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng \u2013 <\/b>Crowd effect<\/b><\/h2>\n

    Hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng t\u00e2m l\u00fd m\u00e0 h\u00e0nh vi ho\u1eb7c quy\u1ebft \u0111\u1ecbnh c\u1ee7a con ng\u01b0\u1eddi b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi h\u00e0nh vi c\u1ee7a c\u1ed9ng \u0111\u1ed3ng ho\u1eb7c m\u1ed9t nh\u00f3m \u0111\u00f4ng ng\u01b0\u1eddi.\u00a0<\/span><\/p>\n

    Hi\u1ec7u \u1ee9ng n\u00e0y th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n khi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi tham gia v\u00e0o m\u1ed9t h\u00e0nh \u0111\u1ed9ng n\u00e0o \u0111\u00f3 do s\u1ef1 \u1ea3nh h\u01b0\u1edfng t\u1eeb c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c, thay v\u00ec d\u1ef1a tr\u00ean suy ngh\u0129 c\u00e1 nh\u00e2n ho\u1eb7c c\u00e1c th\u00f4ng tin c\u1ee5 th\u1ec3, th\u1eadm ch\u00ed l\u00e0 nh\u1eefng h\u00e0nh vi \u0111\u00f3 kh\u00f4ng c\u00f3 c\u01a1 s\u1edf ho\u1eb7c kh\u00f4ng ch\u1eafc ch\u1eafn.<\/span><\/p>\n

    Hi\u1ec7u \u1ee9ng n\u00e0y d\u1ef1a tr\u00ean t\u00e2m l\u00fd t\u00f2 m\u00f2 c\u1ee7a con ng\u01b0\u1eddi. Khi nh\u00ecn th\u1ea5y m\u1ed9t \u0111\u00e1m \u0111\u00f4ng d\u00e0i \u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t c\u1eeda h\u00e0ng n\u00e0o \u0111\u00f3, th\u00f4ng th\u01b0\u1eddng ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng s\u1ebd d\u1eebng l\u1ea1i m\u1ed9t ch\u00fat \u0111\u1ec3 quan s\u00e1t xem c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u1eb7c bi\u1ec7t \u0111ang di\u1ec5n ra.<\/span><\/p>\n

    \"Hi\u1ec7u<\/p>\n

    Hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng \u2013 Crowd effect<\/p>\n<\/div>\n

    Tuy nhi\u00ean, hi\u1ec7u \u1ee9ng n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o ra s\u1ef1 quan t\u00e2m t\u1ea1m th\u1eddi, m\u00e0 c\u00f2n g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c c\u1eeda h\u00e0ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, d\u1ef1a tr\u00ean t\u00e2m l\u00fd an to\u00e0n, khi ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i \u0111\u1ee9ng tr\u01b0\u1edbc s\u1ef1 l\u1ef1a ch\u1ecdn gi\u1eefa nhi\u1ec1u c\u1eeda h\u00e0ng cung c\u1ea5p c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m, h\u1ecd s\u1ebd th\u01b0\u1eddng nh\u1edb \u0111\u1ebfn c\u1eeda h\u00e0ng c\u00f3 \u0111\u00e1m \u0111\u00f4ng v\u00ec h\u1ecd ngh\u0129 r\u1eb1ng \u0111\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 \u0111\u00e1ng tin c\u1eady.<\/span><\/p>\n

    Hi\u1ec7u \u1ee9ng combo \u2013 Combo effect<\/b><\/h2>\n

    Hi\u1ec7u \u1ee9ng combo l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p k\u1ebft h\u1ee3p nhi\u1ec1u s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 l\u1ea1i v\u1edbi nhau \u0111\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t g\u00f3i s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 h\u1ea5p d\u1eabn, thu h\u00fat kh\u00e1ch h\u00e0ng h\u01a1n.<\/span><\/p>\n

    Hi\u1ec7u \u1ee9ng n\u00e0y d\u1ef1a tr\u00ean t\u00e2m l\u00fd mu\u1ed1n nhi\u1ec1u h\u01a1n c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u00f4ng th\u01b0\u1eddng, combo s\u1ea3n ph\u1ea9m s\u1ebd bao g\u1ed3m m\u1ed9t s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt\/ b\u00e1n ch\u1ea1y k\u00e8m v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m b\u00e1n ch\u1eadm \u0111\u1ec3 gi\u1ea3i quy\u1ebft t\u00ecnh tr\u1ea1ng t\u1ed3n kho ho\u1eb7c th\u00fac \u0111\u1ea9y s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ch\u1eadm. Ngo\u00e0i ra, combo c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m m\u1edbi.<\/span><\/p>\n

    Hi\u1ec7u \u1ee9ng combo th\u01b0\u01a1\u0300ng se\u0303 pha\u0301t huy hi\u00ea\u0323u qua\u0309 t\u00f4\u0301t h\u01a1n khi \u0111\u01b0\u1ee3c s\u1eed du\u0323ng va\u0300o nh\u01b0\u0303ng di\u0323p \u0111\u0103\u0323c bi\u00ea\u0323t nh\u01b0 nga\u0300y l\u00ea\u0303, black friday ho\u0103\u0323c s\u01b0\u0323 ki\u00ea\u0323n tri \u00e2n, tri\u1ec3n l\u00e3m cu\u0309a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

    \"Hi\u1ec7u<\/p>\n

    Hi\u1ec7u \u1ee9ng combo \u2013 Combo effect<\/p>\n<\/div>\n

    Hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd khan hi\u1ebfm \u2013 Scarcity effect<\/b><\/h2>\n

    Hi\u1ec7u \u1ee9ng khan hi\u1ebfm l\u00e0 c\u00e1ch \u0111\u1ec3 t\u1ea1o ra \u00e1p l\u1ef1c cho kh\u00e1ch h\u00e0ng, t\u1eadn d\u1ee5ng y\u1ebfu t\u1ed1 \u201cgi\u1edbi h\u1ea1n\u201d, \u201cs\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n\u201d ho\u1eb7c \u201cch\u1ec9 c\u00f2n \u2026\u2026 duy nh\u1ea5t\u201d th\u00eam v\u00e0o th\u00f4ng tin c\u1ee7a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u1ec3 k\u00edch th\u00edch c\u1ea3m gi\u00e1c mong mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u00f3 ngay tr\u01b0\u1edbc khi n\u00f3 h\u1ebft.<\/span><\/p>\n

    Hi\u1ec7u \u1ee9ng khan hi\u1ebfm b\u1eaft ngu\u1ed3n t\u1eeb nhu c\u1ea7u ki\u1ec3m so\u00e1t v\u00e0 s\u1edf h\u1eefu c\u1ee7a con ng\u01b0\u1eddi. Khi ch\u00fang ta nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u00ednh khan hi\u1ebfm c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, ch\u00fang ta s\u1ebd c\u00f3 c\u1ea3m gi\u00e1c mong mu\u1ed1n s\u1edf h\u1eefu ngay l\u1eadp t\u1ee9c. \u0110i\u1ec1u n\u00e0y khi\u1ebfn ch\u00fang ta \u0111\u00e1nh gi\u00e1 cao s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u00f3 h\u01a1n v\u00e0 s\u1eb5n l\u00f2ng chi tr\u1ea3 nhi\u1ec1u h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c n\u00f3.<\/span><\/p>\n

    \"Hi\u1ec7u<\/p>\n

    Hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd khan hi\u1ebfm \u2013 Scarcity effect<\/p>\n<\/div>\n

    Do \u0111\u00f3, \u0111\u1ec3 \u1ee9ng d\u1ee5ng hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd n\u00e0y, c\u00e1c khuy\u1ebfn m\u00e3i s\u1ebd th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi vi\u1ec7c \u0111\u1ebfm ng\u01b0\u1ee3c th\u1eddi gian ho\u1eb7c gi\u1edbi h\u1ea1n th\u1eddi gian\/ s\u00f4\u0301 l\u01b0\u01a1\u0323ng, g\u00e2y n\u00ean m\u1ee9c \u0111\u1ed9 \u201ckhan hi\u1ebfm\u201d gi\u00fap th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh ch\u00f3ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    Hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd lan truy\u1ec1n \u2013 <\/b>Social Proof<\/b><\/h2>\n

    Hi\u1ec7u \u1ee9ng lan truy\u1ec1n l\u00e0 qu\u00e1 tr\u00ecnh m\u00e0 m\u1ed9t th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i t\u1eeb ng\u01b0\u1eddi n\u00e0y sang ng\u01b0\u1eddi kh\u00e1c v\u00e0 c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u0169ng nh\u01b0 h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

    Hi\u1ec7u \u1ee9ng lan truy\u1ec1n li\u00ean quan \u0111\u1ebfn s\u1ef1 k\u1ebft n\u1ed1i x\u00e3 h\u1ed9i, kh\u1ea3 n\u0103ng chia s\u1ebb v\u00e0 t\u01b0\u01a1ng t\u00e1c gi\u1eefa con ng\u01b0\u1eddi v\u1edbi nhau. Nghi\u00ean c\u1ee9u c\u1ee7a Nielsen v\u00e0o ch\u1ec9 ra r\u1eb1ng 92% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng v\u00e0o c\u00e1c \u0111\u00e1nh gi\u00e1, l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng \u0111i tr\u01b0\u1edbc. Nh\u1eefng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u00e0 \u0111\u00e1nh gi\u00e1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Ngo\u00e0i ra, m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra th\u00f4ng qua l\u1eddi gi\u1edbi thi\u1ec7u t\u1eeb ng\u01b0\u1eddi th\u00e2n ho\u1eb7c b\u1ea1n b\u00e8.<\/span><\/p>\n

    \"Hi\u1ec7u<\/p>\n

    Hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd lan truy\u1ec1n \u2013 Social Proof<\/p>\n<\/div>\n

    Hi\u1ec7u \u1ee9ng \u0111\u00f3ng khung t\u00e2m l\u00fd \u2013 <\/b>Framing effect<\/b><\/h2>\n

    Hi\u1ec7u \u1ee9ng \u0111\u00f3ng khung t\u00e2m l\u00fd l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i suy ngh\u0129 kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u00f3 m\u1ee5c \u0111\u00edch, mang h\u00e0m \u00fd t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c. C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng \u00e1p d\u1ee5ng hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c \u0111\u1eb7c t\u00ednh \u01b0u vi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n

    Ch\u1eb3ng h\u1ea1n, khi b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm chi\u1ebfc \u00e1o kho\u00e1c v\u00e0 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi hai l\u1ef1a ch\u1ecdn nh\u01b0 sau:<\/span><\/p>\n

      \n
    • L\u1ef1a ch\u1ecdn A: s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 b\u00e1n l\u00e0 200.000 \u0111\u1ed3ng<\/span><\/li>\n
    • L\u1ef1a ch\u1ecdn B: s\u1ea3n ph\u1ea9m \u0111ang \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 50% tr\u00ean to\u00e0n b\u1ed9 gi\u00e1 b\u00e1n l\u1ebb 400.000 \u0111\u1ed3ng<\/span><\/li>\n<\/ul>\n

      M\u1eb7c d\u00f9 c\u1ea3 hai l\u1ef1a ch\u1ecdn \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb t\u01b0\u01a1ng \u0111\u01b0\u01a1ng, tuy nhi\u00ean l\u1ef1a ch\u1ecdn B s\u1ebd thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n. Kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 c\u1ea3m gi\u00e1c ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 200.000 \u0111\u1ed3ng khi ch\u1ecdn l\u1ef1a ch\u1ecdn B.<\/span><\/p>\n

      \"Hi\u1ec7u<\/p>\n

      Hi\u1ec7u \u1ee9ng \u0111\u00f3ng khung t\u00e2m l\u00fd \u2013 Framing effect<\/p>\n<\/div>\n

      Ho\u1eb7c, v\u1edbi c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m l\u00e0 m\u1ef9 ph\u1ea9m thu\u1ea7n chay, c\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng tin c\u00f3 th\u1ec3 mang:<\/span><\/p>\n

        \n
      • \u00dd ngh\u0129a t\u00edch c\u1ef1c: 90% ngu\u1ed3n g\u1ed1c h\u1eefu c\u01a1, kh\u00f4ng g\u00e2y h\u1ea1i cho s\u1ee9c kh\u1ecfe.<\/span><\/li>\n<\/ul>\n
          \n
        • \u00dd ngh\u0129a ti\u00eau c\u1ef1c: 10% t\u1ef7 l\u1ec7 h\u00f3a h\u1ecdc, kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c kh\u1ecfe ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n

          Ch\u0103\u0301c ch\u0103\u0301n, ca\u0301ch truy\u00ea\u0300n \u0111a\u0323t ti\u0301ch c\u01b0\u0323c se\u0303 khi\u00ea\u0301n kha\u0301ch ha\u0300ng co\u0301 thi\u00ea\u0323n ca\u0309m v\u01a1\u0301i sa\u0309n ph\u00e2\u0309m h\u01a1n, va\u0300 \u201c\u0111o\u0301ng khung t\u00e2m ly\u0301\u201d \u0111\u00e2y la\u0300 m\u00f4\u0323t sa\u0309n ph\u00e2\u0309m thu\u00e2\u0300n chay, an toa\u0300n cho s\u01b0\u0301c kho\u0309e, m\u0103\u0323c du\u0300 2 ca\u0301ch truy\u00ea\u0300n \u0111a\u0323t ti\u0301ch c\u01b0\u0323c va\u0300 ti\u00eau c\u01b0\u0323c \u0111\u00ea\u0300u gi\u00f4\u0301ng nhau v\u00ea\u0300 nghi\u0303a.<\/span><\/p>\n

          Nh\u01b0 v\u1eady, \u1ee9ng d\u1ee5ng c\u00e1c hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd ph\u00f9 h\u1ee3p trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00f2n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng, gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u00e0 tin t\u01b0\u1edfng h\u01a1n v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, t\u0103ng doanh thu v\u00e0 \u0111\u1ed3ng th\u1eddi gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf,\u00a0x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Trong th\u1ebf gi\u1edbi c\u1ee7a marketing v\u00e0 qu\u1ea3ng c\u00e1o, vi\u1ec7c hi\u1ec3u bi\u1ebft v\u1ec1 t\u00e2m l\u00fd con ng\u01b0\u1eddi \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng, kh\u00f4ng ch\u1ec9 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd m\u00e0 c\u00f2n \u0111\u1ec3 t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc \u0111\u1ed1i v\u1edbi quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. Hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap k\u1ebft n\u1ed1i, x\u00e1c \u0111\u1ecbnh c\u00e1ch m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3n \u1ee9ng v\u1edbi th\u00f4ng \u0111i\u1ec7p, s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. D\u01b0\u01a1\u0301i \u0111\u00e2y la\u0300 9 hi\u00ea\u0323u \u01b0\u0301ng t\u00e2m ly\u0301 ph\u00f4\u0309 bi\u00ea\u0301n \u0111\u01b0\u01a1\u0323c \u01b0\u0301ng du\u0323ng va\u0300o marketing.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53021"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53021"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53021\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}