{"id":53035,"date":"2023-12-20T06:04:48","date_gmt":"2023-12-19T23:04:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-xuc-tien-la-gi-nhung-chien-luoc-xuc-tien-hieu-qua-hien-nay.html"},"modified":"2023-12-20T06:04:48","modified_gmt":"2023-12-19T23:04:48","slug":"chien-luoc-xuc-tien-la-gi-nhung-chien-luoc-xuc-tien-hieu-qua-hien-nay","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-xuc-tien-la-gi-nhung-chien-luoc-xuc-tien-hieu-qua-hien-nay.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn l\u00e0 g\u00ec? Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 hi\u1ec7n nay"},"content":{"rendered":"
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Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn (Promotion Strategy) l\u00e0 m\u1ed9t trong b\u1ed1n y\u1ebfu t\u1ed1 c\u1ee7a m\u00f4 h\u00ecnh marketing mix 4P, c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng, t\u1ea1o ra nhu c\u1ea7u v\u00e0 th\u00fac \u0111\u1ea9y mua h\u00e0ng. Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh, vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng.<\/span><\/p>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn l\u00e0 g\u00ec?<\/p>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn l\u00e0 g\u00ec?<\/b><\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n nh\u1eb1m truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, hay th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.\u00a0<\/span><\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn l\u00e0 t\u1ea1o ra s\u1ef1 nh\u1eadn th\u1ee9c, quan t\u00e2m v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua h\u00e0ng, t\u1eeb \u0111\u00f3 gi\u00fap th\u00fac \u0111\u1ea9y t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n

Vai tr\u00f2 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/b><\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh:\u00a0<\/span><\/p>\n

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  • T\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u: Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn gi\u00fap doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.\u00a0<\/span><\/li>\n
  • Thu hu\u0301t s\u01b0\u0323 chu\u0301 y\u0301 cu\u0309a kha\u0301ch ha\u0300ng ti\u00ea\u0300m n\u0103ng th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i, PR,\u2026<\/span><\/li>\n
  • C\u00e1c chi\u00ea\u0301n l\u01b0\u01a1\u0323c xu\u0301c ti\u00ea\u0301n nh\u01b0 gi\u1ea3m gi\u00e1, t\u1eb7ng qu\u00e0, t\u1eb7ng phi\u1ebfu mua h\u00e0ng,.. co\u0301 ta\u0301c du\u0323ng khuy\u00ea\u0301n khi\u0301ch kha\u0301ch mua ha\u0300ng, giu\u0301p gia t\u0103ng doanh thu va\u0300 l\u01a1\u0323i nhu\u00e2\u0323n.<\/span><\/li>\n
  • X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng: th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, marketing tr\u1ef1c ti\u1ebfp,\u2026<\/span><\/li>\n<\/ul>\n

    Vi\u0301 du\u0323, chi\u1ebfn d\u1ecbch xu\u0301c ti\u00ea\u0301n \u201cJust Do It\u201d cu\u0309a Nike truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ef1 t\u1ef1 tin v\u00e0 quy\u1ebft t\u00e2m, giu\u0301p x\u00e2y d\u01b0\u0323ng nh\u00e2\u0323n di\u00ea\u0323n th\u01b0\u01a1ng hi\u00ea\u0323u g\u0103\u0301n li\u00ea\u0300n v\u01a1\u0301i tinh th\u00e2\u0300n th\u00ea\u0309 thao. Chi\u00ea\u0301n di\u0323ch na\u0300y \u0111a\u0303 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u01b0\u0303ng ng\u01b0\u01a1\u0300i quan t\u00e2m th\u00ea\u0309 thao va\u0300 mang la\u0323i doanh s\u00f4\u0301 khu\u0309ng.<\/span><\/p>\n

    Ca\u0301c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn ph\u1ed5 bi\u1ebfn<\/b><\/h2>\n

    C\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn ph\u1ed5 bi\u1ebfn hi\u1ec7n nay\u00a0<\/span><\/p>\n

    Qu\u1ea3ng c\u00e1o<\/b><\/h3>\n

    Qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng tr\u1ea3 ph\u00ed nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, c\u00f4ng ty ho\u1eb7c \u00fd t\u01b0\u1edfng \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u00f4\u0323t s\u00f4\u0301 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o ph\u00f4\u0309 bi\u00ea\u0301n nh\u01b0:<\/span><\/p>\n

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    • Qu\u1ea3ng c\u00e1o b\u00e1o ch\u00ed:\u00a0 b\u00e1o ch\u00ed c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3 thu\u1ed9c nhi\u1ec1u \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, ngh\u1ec1 nghi\u1ec7p\u2026 Tuy nhi\u00ean, nh\u01b0\u1ee3c \u0111i\u1ec3m la\u0300 th\u1eddi gian h\u1ea1n ch\u1ebf, kh\u00f3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/span><\/li>\n
    • Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi: \u01b0u \u0111i\u1ec3m l\u00e0 \u0111\u1ed9 ph\u1ee7 s\u00f3ng cao, nh\u01b0ng kh\u00f3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/span><\/li>\n
    • Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh: \u01b0u \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o l\u00e0 tr\u1ef1c quan, sinh \u0111\u1ed9ng nh\u01a1\u0300 s\u01b0\u0323 k\u00ea\u0301t h\u01a1\u0323p cu\u0309a \u00e2m thanh, h\u00ecnh \u1ea3nh, video truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p. Nh\u01b0ng nh\u01b0\u1ee3c \u0111i\u1ec3m chi ph\u00ed cao v\u00e0 kh\u00f3 nh\u1eafm \u0111u\u0301ng \u0111\u00f4\u0301i t\u01b0\u01a1\u0323ng m\u1ee5c ti\u00eau.<\/span><\/li>\n
    • Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn: Ph\u1ea1m vi ti\u1ebfp c\u1eadn r\u1ed9ng, chi ph\u00ed linh ho\u1ea1t, t\u0103ng kha\u0309\u00a0 n\u0103ng nh\u0103\u0301m \u0111u\u0301ng \u0111\u00f4\u0301i t\u01b0\u01a1\u0323ng mu\u0323c ti\u00eau va\u0300 co\u0301 th\u00ea\u0309 \u0111o l\u01b0\u01a1\u0300ng hi\u1ec7u qu\u1ea3 cu\u0323 th\u00ea\u0309. Ca\u0301c n\u00ea\u0300n ta\u0309ng qua\u0309ng ca\u0301o tr\u01b0\u0323c tuy\u00ea\u0301n bao g\u00f4\u0300m website, Facebook Ads, Google Ads,\u2026 Tuy nhi\u00ean, c\u00f4ng cu\u0323 na\u0300y co\u0301 gia\u0301 tha\u0300nh va\u0300 m\u01b0\u0301c \u0111\u00f4\u0323 ca\u0323nh tranh cao.\u00a0<\/span><\/span>\n
      \"Qu\u1ea3ng<\/p>\n

      Qu\u1ea3ng c\u00e1o l\u00e0 h\u00ecnh th\u1ee9c x\u00fac ti\u1ebfn<\/p>\n<\/div>\n<\/li>\n<\/ul>\n

      Khuy\u1ebfn m\u00e3i<\/b><\/h3>\n

      Khuy\u1ebfn m\u00e3i l\u00e0 ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i c\u1ee7a th\u01b0\u01a1ng nh\u00e2n nh\u1eb1m x\u00fac ti\u1ebfn vi\u1ec7c mua b\u00e1n h\u00e0ng h\u00f3a, cung c\u1ea5p d\u1ecbch v\u1ee5 b\u1eb1ng c\u00e1ch d\u00e0nh cho kh\u00e1ch h\u00e0ng c\u00e1c l\u1ee3i \u00edch nh\u1ea5t \u0111\u1ecbnh.\u00a0<\/span><\/p>\n

      Khuy\u1ebfn m\u00e3i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, k\u00edch th\u00edch ti\u00eau d\u00f9ng, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u,\u2026<\/span><\/p>\n

      M\u1ed9t s\u1ed1 ch\u01b0\u01a1ng tri\u0300nh khuy\u1ebfn m\u00e3i ph\u1ed5 bi\u1ebfn hi\u1ec7n nay bao g\u1ed3m:<\/span><\/p>\n

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      • M\u00e3 gi\u1ea3m gi\u00e1 nh\u01b0 voucher gi\u1ea3m 10%, 20%,.. c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh tr\u00ean website, \u1ee9ng d\u1ee5ng, email,\u2026<\/span><\/li>\n
      • Khuy\u1ebfn m\u00e3i mua 1 t\u1eb7ng 1<\/span><\/li>\n
      • Ho\u00e0n ti\u1ec1n: kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c ho\u00e0n l\u1ea1i m\u1ed9t ph\u1ea7n s\u1ed1 ti\u1ec1n khi mua h\u00e0ng<\/span><\/li>\n
      • T\u00edch l\u0169y \u0111i\u1ec3m: kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c t\u00edch l\u0169y \u0111i\u1ec3m khi mua h\u00e0ng. \u0110i\u1ec3m t\u00edch l\u0169y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00e1c<\/span><\/li>\n
      • T\u1eb7ng qu\u00e0: kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c t\u1eb7ng th\u00eam qu\u00e0 khi mua h\u00e0ng.\u00a0<\/span><\/li>\n<\/ul>\n

        PR<\/b><\/h3>\n

        PR (Public Relations) c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi quan h\u1ec7 c\u00f4ng ch\u00fang, PR l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng giao ti\u1ebfp nh\u1eb1m m\u1ee5c \u0111\u00edch x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c gi\u1eefa t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng b\u00ean ngo\u00e0i, bao g\u1ed3m kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, gi\u1edbi truy\u1ec1n th\u00f4ng, nh\u00e0 \u0111\u1ea7u t\u01b0,\u2026<\/span><\/p>\n

        PR c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau, bao g\u1ed3m:<\/span><\/p>\n

          \n
        • Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed: l\u00e0 m\u1ed9t v\u0103n b\u1ea3n ng\u1eafn g\u1ecdn, s\u00fac t\u00edch cung c\u1ea5p th\u00f4ng tin v\u1ec1 m\u1ed9t s\u1ef1 ki\u1ec7n, ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed, truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u0103ng t\u1ea3i.<\/span><\/li>\n
        • S\u1ef1 ki\u1ec7n: m\u1ed9t ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00f4ng ch\u00fang, gi\u1edbi truy\u1ec1n th\u00f4ng nh\u01b0 h\u1ed9i ngh\u1ecb, tri\u1ec3n l\u00e3m, l\u1ec5 ra m\u1eaft s\u1ea3n ph\u1ea9m,\u2026<\/span><\/li>\n
        • B\u00e0i vi\u1ebft: m\u1ed9t d\u1ea1ng n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 b\u00e0i b\u00e1o, b\u00e0i PR,\u2026<\/span><\/li>\n
        • Video: th\u01b0\u01a1\u0300ng \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 video qu\u1ea3ng c\u00e1o, video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m,\u2026<\/span><\/li>\n
        • Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i: la\u0300 s\u01b0\u0309 du\u0323ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Twitter, Instagram,\u2026 \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, gi\u1edbi truy\u1ec1n th\u00f4ng,\u2026<\/span><\/li>\n<\/ul>\n

          B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/b><\/h3>\n

          B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, trong \u0111\u00f3 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng g\u1eb7p g\u1ee1 tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

          B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau nh\u01b0:<\/span><\/p>\n

            \n
          • G\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng t\u1ea1i nh\u00e0, v\u0103n ph\u00f2ng\u2026: \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng, trong \u0111\u00f3 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd tr\u1ef1c ti\u1ebfp \u0111\u1ebfn g\u1eb7p kh\u00e1ch h\u00e0ng t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c ho\u1eb7c nh\u00e0 c\u1ee7a h\u1ecd \u0111\u00ea\u0309 m\u01a1\u0300i ho\u0323 mua sa\u0309n ph\u00e2\u0309m.<\/span><\/li>\n
          • G\u1ecdi \u0111i\u1ec7n tho\u1ea1i: Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd g\u1ecdi \u0111i\u1ec7n tho\u1ea1i cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n
          • G\u1eedi email: Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd g\u1eedi email cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n
          • Tham gia c\u00e1c h\u1ed9i ngh\u1ecb, tri\u1ec3n l\u00e3m: Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd tham gia c\u00e1c h\u1ed9i ngh\u1ecb, tri\u1ec3n l\u00e3m li\u00ean quan \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/span>\n
            \"Chi\u1ebfn<\/p>\n

            Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u2013 B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/p>\n<\/div>\n<\/li>\n<\/ul>\n

            Marketing tr\u1ef1c ti\u1ebfp<\/b><\/h3>\n

            Marketing tr\u1ef1c ti\u1ebfp (Direct marketing) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb trong \u0111\u00f3 doanh nghi\u1ec7p giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

            Marketing tr\u1ef1c ti\u1ebfp th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u01b0 th\u01b0 tr\u1ef1c ti\u1ebfp, email, \u0111i\u1ec7n tho\u1ea1i v\u00e0 ti\u1ebfp th\u1ecb qua m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

            C\u00e1c h\u00ecnh th\u1ee9c marketing tr\u1ef1c ti\u1ebfp ph\u1ed5 bi\u1ebfn nh\u01b0:<\/span><\/p>\n

              \n
            • G\u1eedi tin nh\u1eafn ho\u1eb7c email m\u1eddi ch\u00e0o s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5<\/span><\/li>\n
            • Marketing s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/span><\/li>\n
            • G\u1eedi \u1ea5n ph\u1ea9m cho kh\u00e1ch h\u00e0ng th\u00f4ng qua b\u01b0u \u0111i\u1ec7n<\/span><\/li>\n<\/ul>\n

              Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 hi\u1ec7n nay<\/b><\/h2>\n

              M\u00f4\u0323t s\u00f4\u0301 chi\u00ea\u0301n l\u01b0\u01a1\u0323c l\u00e0 v\u0169 kh\u00ed gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3:<\/span><\/p>\n

              Ti\u1ebfp th\u1ecb n\u1ed9i dung<\/b><\/h3>\n

              Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung bao g\u1ed3m vi\u1ec7c s\u00e1ng t\u1ea1o v\u00e0 xu\u1ea5t b\u1ea3n c\u00e1c n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, h\u1eefu \u00edch \u0111\u1ebfn kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

              Theo HubSpot, 70% marketers \u0111ang t\u00edch c\u1ef1c \u0111\u1ea7u t\u01b0 v\u00e0o ti\u1ebfp th\u1ecb n\u1ed9i dung. C\u00e1c d\u1ea1ng n\u1ed9i dung nh\u01b0 b\u00e0i vi\u1ebft, blog, video, podcast, infographics, ebook,\u2026 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o.<\/span><\/p>\n

              Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/b><\/h3>\n

              Theo HootSuite v\u00e0 We Are Social, t\u00ednh \u0111\u1ebfn cu\u1ed1i c\u00f3 4,62 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, chi\u1ebfm 58,4% d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng l\u00ean 4,95 t\u1ef7 v\u00e0o cu\u1ed1i n\u0103m . Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

              C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i:<\/span><\/p>\n

                \n
              • X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/span><\/li>\n
              • Ch\u1ecdn c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p<\/span><\/li>\n
              • T\u1ea1o n\u1ed9i dung<\/span><\/li>\n
              • L\u00ean l\u1ecbch \u0111\u0103ng v\u00e0 ch\u1ecdn k\u00eanh\u00a0<\/span><\/li>\n<\/ul>\n

                T\u00e0i tr\u1ee3 s\u1ef1 ki\u1ec7n<\/b><\/h3>\n

                T\u00e0i tr\u1ee3 s\u1ef1 ki\u1ec7n l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng cung c\u1ea5p ngu\u1ed3n l\u1ef1c cho \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n nh\u01b0 ti\u1ec1n m\u1eb7t, nh\u00e2n l\u1ef1c t\u1ed5 ch\u1ee9c, v\u1eadt d\u1ee5ng li\u00ean quan hay nh\u1eefng th\u1ee9 c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a vi\u1ec7c n\u00e0y l\u00e0 h\u1ed7 tr\u1ee3 v\u00e0 b\u1ea3o tr\u1ee3 nh\u1eefng \u0111\u1ed1i t\u00e1c li\u00ean quan, nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau trong chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn.<\/span><\/p>\n

                Nh\u1eefng m\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a ho\u1ea1t \u0111\u1ed9ng n\u00e0y nh\u01b0:<\/span><\/p>\n

                  \n
                • N\u00e2ng cao v\u1ec1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u: khi doanh nghi\u1ec7p t\u00e0i tr\u1ee3 cho m\u1ed9t s\u1ef1 ki\u1ec7n, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho kh\u00e1n gi\u1ea3 c\u1ee7a s\u1ef1 ki\u1ec7n, th\u00f4ng qua \u0111\u00f3 c\u00f3 th\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n
                • Th\u1ec3 hi\u1ec7n th\u00e1i \u0111\u1ed9 t\u00edch c\u1ef1c c\u1ee7a doanh nghi\u1ec7p tr\u01b0\u1edbc c\u00f4ng ch\u00fang<\/span><\/li>\n
                • T\u0103ng doanh thu b\u00e1n h\u00e0ng\u00a0<\/span><\/li>\n
                • K\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng: s\u1ef1 ki\u1ec7n th\u01b0\u1eddng s\u1ebd c\u00f9ng \u0111i v\u1edbi nhau theo nh\u00f3m ho\u1eb7c c\u00f3 nh\u1eefng b\u1ea1n b\u00e8 c\u00f9ng chung s\u1ef1 quan t\u00e2m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua \u0111\u00f3<\/span><\/li>\n
                • Qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi trong qu\u00e1 tr\u00ecnh t\u00e0i tr\u1ee3<\/span><\/li>\n<\/ul>\n

                  Influencer marketing\u00a0\u00a0<\/b><\/h3>\n

                  Influencer marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb m\u00e0 doanh nghi\u1ec7p h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng (KOL, KOC\u2026) \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Influencer c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, chuy\u00ean gia trong l\u0129nh v\u1ef1c li\u00ean quan, ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i l\u1edbn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (KOL), c\u0169ng c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng (KOC).\u00a0Theo Launch Metrics<\/span>, ti\u1ebfp th\u1ecb qua Influencer tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u0103ng 18% trong ba n\u0103m qua.<\/span><\/p>\n

                  Influencer c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p k\u00edch th\u00edch doanh s\u1ed1 b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, nh\u01b0ng c\u1ea7n c\u00f3 nh\u1eefng l\u01b0u \u00fd ch\u1ecdn Influencer ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p. Vi\u0301 du\u0323, c\u00f4ng ty s\u1ea3n xu\u1ea5t gia v\u1ecb c\u00f3 th\u1ec3 m\u1eddi nh\u1eefng ng\u01b0\u1eddi li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c n\u1ea5u \u0103n nh\u01b0 \u0111\u1ea7u b\u1ebfp<\/span><\/p>\n

                  \"Influencer<\/p>\n

                  Influencer marketing<\/p>\n<\/div>\n

                  Ca\u0301c b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3<\/b><\/h2>\n

                  B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn<\/b><\/p>\n

                  B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn l\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. M\u1ee5c ti\u00eau c\u00f3 th\u1ec3 bao g\u1ed3m:<\/span><\/p>\n

                    \n
                  • T\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n
                  • Th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng<\/span><\/li>\n
                  • X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/li>\n
                  • Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi<\/span><\/li>\n
                  • N\u00e2ng cao l\u1ee3i th\u1ebf c\u1ea1nh tranh th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n<\/ul>\n

                    Mu\u0323c ti\u00eau c\u00e2\u0300n \u0111\u01b0\u01a1\u0323c xa\u0301c \u0111i\u0323nh cu\u0323 th\u00ea\u0309 va\u0300 co\u0301 th\u00ea\u0309 \u0111o l\u01b0\u01a1\u0300ng qua ca\u0301c th\u00f4ng s\u00f4\u0301. Tham kha\u0309o m\u00f4 hi\u0300nh SMART \u0111\u00ea\u0309 co\u0301 th\u00ea\u0309 thi\u00ea\u0301t l\u00e2\u0323p chi ti\u00ea\u0301t mu\u0323c ti\u00eau.<\/span><\/p>\n

                    B\u01b0\u1edbc 2: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><\/p>\n

                    Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh x\u00fac ti\u1ebfn ph\u00f9 h\u1ee3p v\u00e0 n\u1ed9i dung truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3. C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n nghi\u00ean c\u1ee9u bao g\u1ed3m:<\/span><\/p>\n

                      \n
                    • Nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u1eafm \u0111\u1ebfn<\/span><\/li>\n
                    • H\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/li>\n
                    • Nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/li>\n<\/ul>\n

                      B\u01b0\u1edbc 3: L\u1ef1a ch\u1ecdn k\u00eanh x\u00fac ti\u1ebfn<\/b><\/p>\n

                      Doanh nghi\u1ec7p c\u1ea7n l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh x\u00fac ti\u1ebfn ph\u00f9 h\u1ee3p, m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c th\u00f4ng qua nh\u1eefng k\u00eanh \u0111\u00e3 \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea \u1edf tr\u00ean.<\/span><\/p>\n

                      B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p<\/b><\/p>\n

                      Th\u00f4ng \u0111i\u1ec7p l\u00e0 n\u1ed9i dung mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Th\u00f4ng \u0111i\u1ec7p c\u1ea7n r\u00f5 r\u00e0ng, s\u00fac t\u00edch v\u00e0 d\u1ec5 hi\u1ec3u.<\/span><\/p>\n

                      Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 k\u00eanh x\u00fac ti\u1ebfn \u0111\u00e3 l\u1ef1a ch\u1ecdn.<\/span><\/p>\n

                      B\u01b0\u1edbc 5: Th\u1eed nghi\u1ec7m v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/b><\/p>\n

                      Sau khi ho\u00e0n th\u00e0nh c\u00e1c b\u01b0\u1edbc doanh nghi\u1ec7p c\u1ea7n th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3, t\u1eeb \u0111\u00f3 k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh, c\u00f3 th\u1ec3 tr\u00e1nh vi\u1ec7c ti\u00eau hao qu\u00e1 nhi\u1ec1u ng\u00e2n s\u00e1ch.<\/span><\/p>\n

                      \"C\u00e1c<\/p>\n

                      C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn<\/p>\n<\/div>\n

                      Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau marketing nh\u01b0 t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, doanh s\u1ed1 b\u00e1n h\u00e0ng,.. \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a m\u00ecnh. Sau \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n l\u1ef1a ch\u1ecdn c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn ph\u00f9 h\u1ee3p v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                      Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn (Promotion Strategy) l\u00e0 m\u1ed9t trong b\u1ed1n y\u1ebfu t\u1ed1 c\u1ee7a m\u00f4 h\u00ecnh marketing mix 4P, c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng, t\u1ea1o ra nhu c\u1ea7u v\u00e0 th\u00fac \u0111\u1ea9y mua h\u00e0ng. Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh, vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53035"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53035"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53035\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}