{"id":53041,"date":"2023-12-20T06:05:38","date_gmt":"2023-12-19T23:05:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hieu-ve-chan-dung-khach-hang-muc-tieu-nhung-ban-da-biet-cach-van-dung-hieu-qua.html"},"modified":"2023-12-20T06:05:38","modified_gmt":"2023-12-19T23:05:38","slug":"hieu-ve-chan-dung-khach-hang-muc-tieu-nhung-ban-da-biet-cach-van-dung-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hieu-ve-chan-dung-khach-hang-muc-tieu-nhung-ban-da-biet-cach-van-dung-hieu-qua.html","title":{"rendered":"Hi\u1ec3u v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, nh\u01b0ng b\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch v\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3?"},"content":{"rendered":"<div id=\"test\">Ng\u00e0y nay, ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u201cph\u1ea3i c\u00f3\u201d tr\u01b0\u1edbc khi b\u1ea1n cho ra \u0111\u1eddi m\u1ed9t chi\u1ebfn d\u1ecbch marketing.<\/p>\n<h2 id=\"1-chan-dung-khach-hang-la-gi\">Ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/h2>\n<p>\u0110\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb ng\u01b0\u1eddi mua th\u1ef1c t\u1ebf ngo\u00e0i \u0111\u1eddi, ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau n\u00f3i v\u1edbi b\u1ea1n nh\u1eefng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111ang ngh\u0129 g\u00ec v\u00e0 l\u00e0m g\u00ec khi h\u1ecd c\u00e2n nh\u1eafc c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. Kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t h\u1ed3 s\u01a1 \u0111\u01a1n chi\u1ec1u v\u1ec1 nh\u1eefng ng\u01b0\u1eddi b\u1ea1n c\u1ea7n gia t\u0103ng \u1ea3nh h\u01b0\u1edfng ho\u1eb7c m\u1ed9t b\u1ea3n \u0111\u1ed3 v\u1ec1 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, ch\u00e2n dung kh\u00e1ch h\u00e0ng cung c\u1ea5p c\u00e1c insight gi\u00e1 tr\u1ecb v\u1ec1 nh\u1eefng quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi mua: th\u00e1i \u0111\u1ed9 c\u1ee5 th\u1ec3, m\u1ed1i quan t\u00e2m v\u00e0 nguy\u00ean nh\u00e2n th\u00fac \u0111\u1ea9y h\u1ecd t\u00ecm \u0111\u1ebfn b\u1ea1n, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng.<\/p>\n<div id=\"attachment_11902\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11902\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Buyer-persona-2.png\" alt=\"Ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\" width=\"730\" height=\"578\" title=\"Buyer-persona-2\"><\/p>\n<p class=\"wp-caption-text\">Ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u00e0ng chi ti\u1ebft c\u00e0ng t\u1ed1t<\/p>\n<\/div>\n<p>Ch\u00e2n dung kh\u00e1ch h\u00e0ng kh\u00f4ng d\u1eebng l\u1ea1i \u1edf vi\u1ec7c m\u00f4 t\u1ea3 ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n l\u00e0 ai. Khi b\u1ea1n c\u00f3 nh\u1eefng insight gi\u00e1 tr\u1ecb v\u1ec1 vi\u1ec7c ng\u01b0\u1eddi mua ngh\u0129 g\u00ec khi b\u1ecf ti\u1ec1n s\u1eafm s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u1eeb b\u1ea1n, b\u1ea1n s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 marketing, t\u1eeb \u0111\u1ecbnh v\u1ecb v\u00e0 th\u00f4ng \u0111i\u1ec7p qua content marketing cho t\u1edbi x\u00e1c \u0111\u1ecbnh ti\u1ec1m n\u0103ng doanh thu d\u1ef1a tr\u00ean nh\u1eefng k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi mua.<\/p>\n<p>T\u1ef7 l\u1ec7 ROI \u1edf \u0111\u00e2y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng r\u1ea5t \u0111\u01a1n gi\u1ea3n: Khi b\u1ea1n gi\u00fap ng\u01b0\u1eddi mua \u0111\u00e1nh gi\u00e1 x\u1ee9ng \u0111\u00e1ng s\u1ef1 n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n trong vi\u1ec7c gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i li\u00ean h\u1ec7 th\u01b0\u01a1ng hi\u1ec7u \u2013 kh\u00e1ch h\u00e0ng c\u1ef1c k\u1ef3 ch\u1eb7t ch\u1ebd v\u1edbi n\u1ec1n t\u1ea3ng l\u00e0 ni\u1ec1m tin m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c.<\/p>\n<h2 id=\"2-tam-quan-trong-cua-chan-dung-khach-hang\">T\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/h2>\n<ul>\n<li><strong>Kh\u00e1m ph\u00e1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch \u0111\u00e1nh gi\u00e1 c\u00e1c m\u1ee5c ti\u00eau, th\u00e1ch th\u1ee9c \u0111\u01b0\u1ee3c r\u00fat ra trong b\u01b0\u1edbc ph\u00e1t tri\u1ec3n ch\u00e2n dung kh\u00e1ch h\u00e0ng, ch\u00fang ta s\u1ebd bi\u1ebft kh\u00e1ch h\u00e0ng mu\u1ed1n g\u00ec v\u00e0 c\u1ea7n g\u00ec t\u1eeb c\u00f4ng ty. Th\u1ea5u hi\u1ec3u nh\u1eefng \u0111i\u1ec1u n\u00e0y l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u1ec3 \u201ch\u1ecdc\u201d \u0111\u01b0\u1ee3c c\u00e1ch b\u00e1n h\u00e0ng v\u00e0 nh\u1eefng \u01b0u \u0111\u00e3i n\u00ean \u00e1p d\u1ee5ng. N\u00f3 th\u1eadm ch\u00ed c\u00f2n d\u1eabn b\u1ea1n t\u1edbi vi\u1ec7c kh\u00e1m ph\u00e1 c\u00e1c c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1c m\u00e0 h\u1ecd c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i.<\/p>\n<ul>\n<li><strong>Hi\u1ec3u c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/strong><\/li>\n<\/ul>\n<p>Bi\u1ebft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng mua s\u1eafm s\u1ebd gi\u00fap b\u1ea1n nh\u1eadn ra \u1edf \u0111\u00e2u v\u00e0 khi n\u00e0o c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n t\u1ed1t nh\u1ea5t tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 m\u1ed9t ch\u00e2n dung kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean th\u1ef1c hi\u1ec7n 94% nghi\u00ean c\u1ee9u tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc khi ti\u1ebfp c\u1eadn c\u00f4ng ty. Hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft nh\u1eefng vi\u1ec7c ph\u1ea3i l\u00e0m \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng s\u1edbm trong qu\u00e1 tr\u00ecnh mua h\u00e0ng v\u1edbi nh\u1eefng th\u00f4ng tin mang t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng c\u00f3 li\u00ean quan t\u1edbi nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm v\u00e0 b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng.<\/p>\n<ul>\n<li><strong>Insight v\u1ec1 h\u00e0nh vi<\/strong><\/li>\n<\/ul>\n<p>B\u1ea1n s\u1ebd bi\u1ebft nh\u1eefng kh\u00e1ch h\u00e0ng \u0111i\u1ec3n h\u00ecnh d\u00e0nh th\u1eddi gian \u1edf \u0111\u00e2u c\u1ea3 tr\u00ean m\u1ea1ng l\u1eabn ngo\u00e0i \u0111\u1eddi. \u0110\u1ed3ng th\u1eddi, ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u0169ng \u0111em \u0111\u1ebfn c\u00e1c insight v\u1ec1 c\u00e1ch t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi, d\u1ea1ng n\u1ed9i dung n\u00ean s\u1ea3n xu\u1ea5t v\u00e0 n\u1ec1n t\u1ea3ng th\u00edch h\u1ee3p \u0111\u1ec3 qu\u1ea3ng b\u00e1 ch\u00fang.<\/p>\n<ul>\n<li><strong>N\u1ed9i dung c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng<\/strong><\/li>\n<\/ul>\n<p>Th\u1ea5u hi\u1ec3u mong mu\u1ed1n, nhu c\u1ea7u, m\u1ee5c \u0111\u00edch, th\u1eed th\u00e1ch\u2026 c\u1ee7a ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd cho ph\u00e9p b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 d\u1ea1ng n\u1ed9i dung s\u1ebd h\u1ea5p d\u1eabn h\u1ecd. Khi b\u1ea1n bi\u1ebft \u0111\u00e2u l\u00e0 th\u1ee9 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 h\u01b0\u1edbng n\u1ed9i dung \u201cnh\u1eafm\u201d tr\u00fang \u0111\u00edch\u00a0v\u00e0 ph\u00e1t tri\u1ec3n n\u1ed9i dung c\u00f3 li\u00ean quan, ti\u1ebft ki\u1ec7m ngu\u1ed3n l\u1ef1c.<\/p>\n<h2 id=\"3-lam-the-nao-de-ve-ban-do-chan-dung-khach-hang-muc-tieu\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u201cv\u1ebd\u201d b\u1ea3n \u0111\u1ed3 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?<\/h2>\n<h3 id=\"3-1-buoc-khoi-dau-bat-dau-tu-nhung-dieu-co-ban\">B\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u: B\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n<\/h3>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 v\u1ebd b\u1ea3n \u0111\u1ed3 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin c\u1ed1t l\u00f5i v\u1ec1 kh\u00e1ch h\u00e0ng, v\u00ed d\u1ee5 nh\u01b0:<\/p>\n<ul>\n<li>Gi\u1edbi t\u00ednh<\/li>\n<li>\u0110\u1ed9 tu\u1ed5i<\/li>\n<li>Ngh\u1ec1 nghi\u1ec7p<\/li>\n<li>Tr\u00e1ch nhi\u1ec7m c\u00f4ng vi\u1ec7c<\/li>\n<\/ul>\n<p>B\u1ea1n c\u00f3 th\u1ec3 l\u1ea5y nh\u1eefng th\u00f4ng tin n\u00e0y t\u1eeb c\u01a1 s\u1edf d\u1eef li\u1ec7u thu\u1ed9c CRM. N\u00ean h\u00ecnh t\u01b0\u1ee3ng h\u00f3a th\u00e0nh m\u1ed9t con ng\u01b0\u1eddi c\u1ee5 th\u1ec3 v\u1edbi m\u1ed9t c\u00e1i t\u00ean v\u00e0 h\u00ecnh \u1ea3nh nh\u1ea5t \u0111\u1ecbnh. Vi\u1ec7c \u0111\u00f3 s\u1ebd \u0111em l\u1ea1i nhi\u1ec1u y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac v\u00e0 s\u1ef1 \u0111\u1ed3ng c\u1ea3m h\u01a1n l\u00e0 nh\u1eefng th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00f4 khan, d\u1ea7n thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa ch\u00e2n dung kh\u00e1ch h\u00e0ng \u201ctr\u00ean gi\u1ea5y\u201d v\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u1ef1c ngo\u00e0i \u0111\u1eddi.<\/p>\n<p><strong><em>T\u00ecm hi\u1ec3u t\u1eeb v\u00ed d\u1ee5<\/em><\/strong><\/p>\n<p>V\u00ed d\u1ee5, b\u1ea1n \u0111ang c\u1ea7n x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111i\u1ec3n h\u00ecnh cho chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb VinMart+. Masterskills l\u1ef1a ch\u1ecdn h\u00ecnh m\u1eabu v\u1ec1 m\u1ed9t ph\u1ee5 n\u1eef s\u1ed1ng t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 \u0111\u1eb7t t\u00ean l\u00e0 ch\u1ecb Mai. Ch\u1ecb Mai 28 tu\u1ed5i, \u0111\u00e3 l\u1eadp gia \u0111\u00ecnh v\u00e0 c\u00f3 con trai 3 tu\u1ed5i. C\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a ch\u1ecb Mai l\u00e0 l\u00e0m nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, th\u01b0\u1eddng xuy\u00ean b\u1eadn r\u1ed9n. B\u00ean c\u1ea1nh \u0111\u00f3, ch\u1ecb Mai c\u0169ng tham gia c\u00e1c di\u1ec5n \u0111\u00e0n li\u00ean quan t\u1edbi ph\u1ee5 n\u1eef v\u00e0 gia \u0111\u00ecnh hay \u0111\u1ecdc tin t\u1ee9c li\u00ean quan \u0111\u1ebfn th\u1ef1c ph\u1ea9m v\u00ec ch\u1ecb mu\u1ed1n c\u00f3 nh\u1eefng b\u1eefa \u0103n \u0111\u1ea3m b\u1ea3o dinh d\u01b0\u1ee1ng m\u00e0 ph\u1ea3i s\u1ea1ch.<\/p>\n<p>D\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin k\u1ec3 tr\u00ean, b\u1ea3n \u0111\u1ed3 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1ec1 ch\u1ecb Mai s\u1ebd bao g\u1ed3m m\u1ed9t s\u1ed1 \u0111i\u1ec1u nh\u01b0:<\/p>\n<ul>\n<li>S\u1ed1ng t\u1ea1i H\u00e0 N\u1ed9i<\/li>\n<li>28 tu\u1ed5i<\/li>\n<li>L\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, t\u01b0\u01a1ng \u0111\u1ed1i b\u1eadn r\u1ed9n<\/li>\n<li>Th\u01b0\u1eddng xuy\u00ean l\u00ean m\u1ea1ng t\u00ecm ki\u1ebfm \u0111\u1ecba ch\u1ec9 mua th\u1ef1c ph\u1ea9m s\u1ea1ch, quan t\u00e2m t\u1edbi ch\u1ebf \u0111\u1ed9 dinh d\u01b0\u1ee1ng<\/li>\n<\/ul>\n<p>Sau khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u, \u0111\u00e2y l\u00e0 l\u00fac \u0111\u1ec3 nh\u00ecn v\u00e0o h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110i\u1ec3m \u0111\u1ea7u ti\u00ean tr\u00ean b\u1ea3n \u0111\u1ed3 ch\u00fang ta c\u1ea7n l\u01b0u \u00fd l\u00e0 nh\u1eefng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua. Ch\u1ecb Mai \u0111\u00e3 c\u00f3 nh\u1eefng hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb VinMart+. N\u1ebfu nh\u00ecn v\u00e0o \u0111\u00e2y t\u1eeb quan \u0111i\u1ec3m ph\u1ec5u b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng, ch\u1ecb Mai \u0111ang \u1edf b\u01b0\u1edbc \u201cso s\u00e1nh tr\u01b0\u1edbc khi mua s\u1eafm\u201d v\u00e0 s\u1ebd s\u1edbm ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/p>\n<h3 id=\"3-2-thau-hieu-nhu-cau-nguoi-mua\">Th\u1ea5u hi\u1ec3u nhu c\u1ea7u ng\u01b0\u1eddi mua<\/h3>\n<p>Nh\u1eefng ng\u01b0\u1eddi mua lu\u00f4n s\u1eb5n l\u00f2ng n\u00f3i v\u1edbi b\u1ea1n h\u1ecd c\u1ea7n g\u00ec. T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n ph\u1ea3i l\u00e0m l\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi cho h\u1ecd. C\u00e1c c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n mang t\u00ednh ch\u1ea5t theo d\u00f5i v\u00e0 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 kh\u00e1 nhi\u1ec1u \u0111i\u1ec1u gi\u00e1 tr\u1ecb. B\u1ea3ng kh\u1ea3o s\u00e1t hay th\u0103m d\u00f2 \u00fd ki\u1ebfn cho b\u1ea1n nh\u1eefng th\u00f4ng tin t\u1ed1t v\u1ec1 v\u1ecb tr\u00ed th\u1ef1c s\u1ef1 c\u1ee7a ng\u01b0\u1eddi mua trong qu\u00e1 tr\u00ecnh mua h\u00e0ng (v\u00e0 li\u1ec7u h\u1ecd c\u00f3 th\u1ef1c s\u1ef1 s\u1edf h\u1eefu nhu c\u1ea7u c\u1ea5p thi\u1ebft \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hay ch\u1ec9 l\u00e0 s\u1ef1 t\u00f2 m\u00f2 c\u01a1 b\u1ea3n). Ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng r\u00f5 c\u1ee5 th\u1ec3 ng\u01b0\u1eddi mua c\u1ea7n g\u00ec, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u01b0\u01a1ng \u1ee9ng v\u1edbi ch\u00e2n dung kh\u00e1ch h\u00e0ng. V\u1eady, kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 l\u00e0 ch\u1ecb Mai trong ho\u00e0n c\u1ea3nh n\u00e0y c\u1ea7n \u0111\u1ebfn gi\u1ea3i ph\u00e1p nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<p>V\u1edbi \u0111\u1eb7c t\u00ednh l\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng th\u01b0\u1eddng xuy\u00ean b\u1eadn r\u1ed9n, ch\u1ecb Mai c\u00f3 nhu c\u1ea7u mua s\u1eafm cao \u1edf nh\u1eefng c\u1eeda h\u00e0ng ti\u1ec7n \u00edch g\u1ea7n nh\u00e0, t\u00edch h\u1ee3p nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u1ec3 ch\u1ecb c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1ee9 trong m\u1ed9t l\u1ea7n, ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c. \u0110\u1eb7c bi\u1ec7t, ch\u1ecb Mai mong mu\u1ed1n m\u1eb7t h\u00e0ng th\u1ef1c ph\u1ea9m ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng, lu\u00f4n t\u01b0\u01a1i ngon. Ngo\u00e0i ra, nh\u1eefng s\u1ea3n ph\u1ea9m s\u01a1 ch\u1ebf hay ch\u1ebf bi\u1ebfn s\u1eb5n c\u0169ng \u0111\u01b0\u1ee3c ch\u1ecb Mai kh\u00e1 quan t\u00e2m v\u00ec trong tr\u01b0\u1eddng h\u1ee3p ch\u1ecb \u0111i c\u00f4ng t\u00e1c, ch\u1ed3ng c\u00f3 th\u1ec3 ch\u1ec9 c\u1ea7n v\u00e0i thao t\u00e1c c\u01a1 b\u1ea3n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u1eefa \u0103n n\u00f3ng s\u1ed1t v\u00e0 \u0111\u1ee7 ch\u1ea5t.<\/p>\n<p>Sau khi b\u1ed5 sung th\u00eam nhu c\u1ea7u, ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ee7a ch\u1ecb Mai l\u00fac n\u00e0y s\u1ebd g\u1ed3m:<\/p>\n<ul>\n<li>S\u1ed1ng t\u1ea1i H\u00e0 N\u1ed9i<\/li>\n<li>28 tu\u1ed5i<\/li>\n<li>L\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, t\u01b0\u01a1ng \u0111\u1ed1i b\u1eadn r\u1ed9n<\/li>\n<li>Th\u01b0\u1eddng xuy\u00ean l\u00ean m\u1ea1ng t\u00ecm ki\u1ebfm \u0111\u1ecba ch\u1ec9 mua th\u1ef1c ph\u1ea9m s\u1ea1ch, quan t\u00e2m t\u1edbi ch\u1ebf \u0111\u1ed9 dinh d\u01b0\u1ee1ng<\/li>\n<li>Y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i: g\u1ea7n nh\u00e0, nhi\u1ec1u s\u1ea3n ph\u1ea9m.<\/li>\n<li>Y\u00eau c\u1ea7u ri\u00eang \u0111\u1ed1i v\u1edbi m\u1eb7t h\u00e0ng th\u1ef1c ph\u1ea9m: t\u01b0\u01a1i ngon, \u0111\u1ea3m b\u1ea3o s\u1ea1ch v\u00e0 an to\u00e0n.<\/li>\n<li>Y\u00eau c\u1ea7u kh\u00e1c: c\u00f3 c\u00e1c m\u00f3n \u0103n \u0111\u01b0\u1ee3c s\u01a1 ch\u1ebf\/ch\u1ebf bi\u1ebfn s\u1eb5n.<\/li>\n<\/ul>\n<h3 id=\"3-3-doi-pho-voi-nhung-su-phan-doi-thuong-thay\">\u0110\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng s\u1ef1 ph\u1ea3n \u0111\u1ed1i th\u01b0\u1eddng th\u1ea5y<\/h3>\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c b\u1ea3n \u0111\u1ed3 kh\u00e1c, s\u1ebd c\u00f3 nh\u1eefng \u201ctr\u1edf ng\u1ea1i d\u1ecdc \u0111\u01b0\u1eddng\u201d ng\u0103n c\u1ea3n kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng. T\u1ed3n t\u1ea1i nh\u1eefng kh\u00f3 kh\u0103n, m\u1ed1i quan t\u00e2m, th\u1ea5t v\u1ecdng v\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00e1c \u1ea3nh h\u01b0\u1edfng t\u1edbi quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 d\u00e0nh th\u1eddi gian \u201cbrainstorm\u201d \u0111\u1ec3 kh\u00e1m ph\u00e1 ra nh\u1eefng tr\u1edf ng\u1ea1i n\u00e0y, th\u00eam ch\u00fang v\u00e0o b\u1ea3n \u0111\u1ed3 \u0111\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng bi\u1ebft c\u00e1ch gi\u1ea3i quy\u1ebft nh\u1eefng r\u1eafc r\u1ed1i ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u01b0\u1edbc khi ch\u00fang tr\u1edf th\u00e0nh nh\u1eefng \u201c\u0111i\u1ec3m \u0111au\u201d ch\u00ednh.<\/p>\n<p>B\u1ea1n c\u0169ng ph\u1ea3i quy\u1ebft \u0111\u1ecbnh khi n\u00e0o ng\u01b0\u1eddi mua s\u1ebd r\u01a1i v\u00e0o giai \u0111o\u1ea1n ra quy\u1ebft \u0111\u1ecbnh. H\u1ecd s\u1ebd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n hay kh\u00f4ng? H\u1ecd c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh? H\u1ecd s\u1ebd li\u00ean l\u1ea1c v\u1edbi c\u00f4ng ty? Hay t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u k\u1ec3 tr\u00ean? Ch\u00fa \u00fd ghi ch\u00e9p t\u1ea5t c\u1ea3 nh\u1eefng tr\u1edf ng\u1ea1i th\u00f4ng th\u01b0\u1eddng v\u00e0 v\u1ecb tr\u00ed c\u1ee7a ch\u00e2n dung kh\u00e1ch h\u00e0ng trong v\u00f2ng tr\u00f2n ra quy\u1ebft \u0111\u1ecbnh tr\u00ean b\u1ea3n \u0111\u1ed3 c\u1ee7a b\u1ea1n.<\/p>\n<p>Ti\u1ebfp t\u1ee5c v\u1edbi v\u00ed d\u1ee5 v\u1ec1 ch\u1ecb Mai, ta s\u1ebd k\u1ebft th\u00fac nh\u01b0 sau:<\/p>\n<ul>\n<li>S\u1ed1ng t\u1ea1i H\u00e0 N\u1ed9i<\/li>\n<li>28 tu\u1ed5i<\/li>\n<li>L\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, t\u01b0\u01a1ng \u0111\u1ed1i b\u1eadn r\u1ed9n<\/li>\n<li>Th\u01b0\u1eddng xuy\u00ean l\u00ean m\u1ea1ng t\u00ecm ki\u1ebfm \u0111\u1ecba ch\u1ec9 mua th\u1ef1c ph\u1ea9m s\u1ea1ch, quan t\u00e2m t\u1edbi ch\u1ebf \u0111\u1ed9 dinh d\u01b0\u1ee1ng<\/li>\n<li>Y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i: g\u1ea7n nh\u00e0, nhi\u1ec1u s\u1ea3n ph\u1ea9m.<\/li>\n<li>Y\u00eau c\u1ea7u ri\u00eang \u0111\u1ed1i v\u1edbi m\u1eb7t h\u00e0ng th\u1ef1c ph\u1ea9m: t\u01b0\u01a1i ngon, \u0111\u1ea3m b\u1ea3o s\u1ea1ch v\u00e0 an to\u00e0n.<\/li>\n<li>Y\u00eau c\u1ea7u kh\u00e1c: c\u00f3 c\u00e1c m\u00f3n \u0103n \u0111\u01b0\u1ee3c s\u01a1 ch\u1ebf\/ch\u1ebf bi\u1ebfn s\u1eb5n.<\/li>\n<li>Th\u1eddi \u0111i\u1ec3m ch\u1ecb Mai \u0111i l\u00e0m v\u1ec1 t\u1ed1i kho\u1ea3ng 19h, c\u1eeda h\u00e0ng VinMart+ g\u1ea7n nh\u00e0 kh\u00f4ng c\u00f2n nhi\u1ec1u rau xanh \u0111\u1ec3 l\u1ef1a ch\u1ecdn.<\/li>\n<li>Nh\u1eefng m\u00f3n \u0103n \u0111\u01b0\u1ee3c s\u01a1 ch\u1ebf\/ch\u1ebf bi\u1ebfn s\u1eb5n t\u1ea1i VinMart+ ph\u1ea7n nhi\u1ec1u l\u1ea1i kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea9u v\u1ecb c\u1ee7a gia \u0111\u00ecnh.<\/li>\n<li>Gi\u00e1 nh\u1ec9nh h\u01a1n b\u00ean ngo\u00e0i.<\/li>\n<\/ul>\n<p>L\u00fac n\u00e0y, ch\u00fang ta ph\u1ea3i c\u00f3 g\u1eafng kh\u00e1m ph\u00e1 (v\u00e0 \u201cbrainstorm\u201d) tri\u1ec3n v\u1ecdng c\u1ee7a ng\u01b0\u1eddi mua:<\/p>\n<ul>\n<li>Nhu c\u1ea7u<\/li>\n<li>M\u1ed1i quan t\u00e2m<\/li>\n<li>N\u1ed7i th\u1ea5t v\u1ecdng<\/li>\n<li>S\u1ef1 c\u1ea5p thi\u1ebft ph\u1ea3i mua h\u00e0ng<\/li>\n<li>V\u1ecb tr\u00ed trong chu tr\u00ecnh mua h\u00e0ng<\/li>\n<li>Y\u00eau c\u1ea7u\/\u0111\u00f2i h\u1ecfi c\u1ee5 th\u1ec3<\/li>\n<\/ul>\n<p>T\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i th\u00f4ng tin mang t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng doanh thu c\u1ea7n thi\u1ebft trong vi\u1ec7c nh\u1eadn bi\u1ebft kh\u00f3 kh\u0103n, m\u1ed1i quan t\u00e2m v\u00e0 ph\u1ea3i t\u1eadp trung v\u00e0o nhu c\u1ea7u, y\u00eau c\u1ea7u v\u00e0 t\u00ednh c\u1ea5p thi\u1ebft. Ta kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c h\u1ecdc v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc c\u01a1 b\u1ea3n v\u1ec1 ng\u01b0\u1eddi mua, m\u00e0 c\u00f2n l\u00e0 nh\u1eefng th\u00f4ng tin ch\u00eca kh\u00f3a \u2013 nh\u1eefng th\u1ee9 c\u00f3 th\u1ec3 ng\u0103n h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng, ho\u1eb7c nh\u1eefng chi ti\u1ebft c\u00f3 th\u1ec3 \u0111\u01b0a vi\u1ec7c b\u00e1n h\u00e0ng l\u00ean m\u1ed9t n\u1ea5c m\u1edbi.<\/p>\n<p>B\u1ea3n \u0111\u1ed3 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c c\u1ef1c k\u1ef3 ch\u1eb7t ch\u1ebd v\u1edbi danh s\u00e1ch c\u00e1c \u00fd \u0111\u01b0\u1ee3c \u0111\u00e1nh \u0111\u1ec1 m\u1ee5c c\u1ee5 th\u1ec3 m\u00e0 c\u00f3 xu h\u01b0\u1edbng gi\u1ed1ng nh\u01b0 m\u1ed9t b\u1ea3n \u0111\u1ed3 t\u01b0 duy th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c b\u1ed5 sung v\u00e0 ch\u1ec9nh s\u1eeda. N\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp g\u1ecdn g\u00e0ng, tuy v\u1eady, mang t\u00ednh x\u00e1c th\u1ef1c cao v\u00e0 g\u1ea7n v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf.<\/p>\n<h2 id=\"4-chan-dung-khach-hang-tich-cuc-thoi-chua-du-ban-con-can-den-chan-dung-khach-hang-tieu-cuc-nua\">Ch\u00e2n dung kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c th\u00f4i ch\u01b0a \u0111\u1ee7, b\u1ea1n c\u00f2n c\u1ea7n \u0111\u1ebfn ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c n\u1eefa<\/h2>\n<p>Ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau truy\u1ec1n th\u1ed1ng gi\u00fap c\u00f4ng ty nh\u1eadn ra ki\u1ec3u kh\u00e1ch h\u00e0ng n\u00e0o s\u1ebd \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn nhi\u1ec1u nh\u1ea5t v\u1edbi chi ph\u00ed b\u1ecf ra \u00edt nh\u1ea5t. \u0110\u00e2y l\u00e0 ki\u1ec3u ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 b\u1ea5t c\u1ee9 c\u00f4ng ty n\u00e0o c\u0169ng mu\u1ed1n s\u1edf h\u1eefu v\u00e0 marketer n\u00e0o c\u0169ng mu\u1ed1n n\u00f3i v\u1ec1 h\u1ecd b\u1edfi \u00fd t\u01b0\u1edfng khi \u201cv\u1ebd\u201d ra ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00fd t\u01b0\u1edfng lu\u00f4n \u0111em \u0111\u1ebfn ngu\u1ed3n c\u1ea3m h\u1ee9ng nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<p>Th\u1ebf nh\u01b0ng, ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c l\u1ea1i l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n kh\u00e1c. V\u1edbi ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c, b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 t\u00e2m l\u00fd h\u1ecdc c\u00e0ng chi ti\u1ebft c\u00e0ng t\u1ed1t v\u1ec1 m\u1ed9t ki\u1ec3u kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n kh\u00f4ng mu\u1ed1n c\u00f3. \u0110\u00e2y l\u00e0 d\u1ea1ng kh\u00e1ch h\u00e0ng ph\u00e0n n\u00e0n v\u1ec1 m\u1ecdi th\u1ee9, t\u01b0\u01a1ng t\u00e1c thi\u1ebfu hi\u1ec7u qu\u1ea3 (th\u1eadm ch\u00ed c\u00f2n t\u1ecf th\u00e1i \u0111\u1ed9 b\u1ea5t h\u1ee3p t\u00e1c), g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 th\u1ecfa m\u00e3n v\u00e0 s\u1eb5n s\u00e0ng n\u1ed5i \u0111\u00f3a m\u1ecdi l\u00fac ch\u1ec9 v\u00ec kh\u00f4ng \u0111\u01b0\u1ee3c l\u00e0m \u0111\u00fang \u00fd. H\u1ecd khi\u1ebfn \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u00f4ng ty c\u1ea3m th\u1ea5y m\u1ea5t ki\u00ean nh\u1eabn, t\u1ed1n th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c nh\u01b0ng kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1ea5t c\u1ee9 th\u00e0nh qu\u1ea3 n\u00e0o. Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, s\u1ebd kh\u00f4ng c\u00f3 m\u1ed9t kho\u1ea3n ti\u1ec1n n\u00e0o x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 b\u00f9 \u0111\u1eafp cho vi\u1ec7c b\u1ea1n ph\u1ea3i \u201cti\u1ebfp\u201d ki\u1ec3u kh\u00e1ch h\u00e0ng k\u1ec3 tr\u00ean.<\/p>\n<p>Nhi\u1ec1u marketer kh\u00f4ng n\u00f3i v\u1ec1 nh\u1eefng c\u00e1 nh\u00e2n n\u00e0y\u00a0b\u1edfi h\u1ecd ngh\u0129 vi\u1ec7c \u0111\u00f3\u00a0kh\u00f4ng c\u1ea7n thi\u1ebft. M\u1ed9t s\u1ed1 marketer tranh lu\u1eadn, ch\u00e2n dung ng\u01b0\u1eddi mua truy\u1ec1n th\u1ed1ng h\u1eefu \u00edch b\u1edfi ch\u00fang \u0111em \u0111\u1ebfn cho h\u1ecd nh\u1eefng hi\u1ec3u bi\u1ebft c\u1ea7n thi\u1ebft v\u1ec1 m\u00f4i tr\u01b0\u1eddng kinh doanh ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch ph\u00e2n b\u1ed5 h\u1ee3p l\u00fd. H\u1ecd cho r\u1eb1ng thi\u1ebft l\u1eadp ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c kh\u00f4ng \u0111em l\u1ea1i gi\u00e1 tr\u1ecb g\u00ec.<\/p>\n<p>Quan ni\u1ec7m k\u1ec3 tr\u00ean \u0111\u00e3 \u0103n s\u00e2u v\u00e0o g\u1ed1c r\u1ec5 trong t\u01b0 t\u01b0\u1edfng c\u1ee7a ch\u00fang ta qu\u00e1 l\u00e2u. Ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c kinh doanh th\u00e0nh c\u00f4ng\u00a0v\u00e0 gi\u00fap b\u1ea1n h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch b\u1ea1n n\u00ean s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 quan tr\u1ecdng n\u00e0y ngay l\u1eadp t\u1ee9c nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<h3 id=\"4-1-buoc-1-hoan-thien-chan-dung-khach-hang-muc-tieu-truyen-thong\">B\u01b0\u1edbc 1: Ho\u00e0n thi\u1ec7n ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau truy\u1ec1n th\u1ed1ng<\/h3>\n<p>N\u1ebfu b\u1ea1n ch\u01b0a ho\u00e0n th\u00e0nh ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng th\u01b0\u1eddng, h\u00e3y ch\u00fa \u00fd t\u1edbi n\u00f3 tr\u01b0\u1edbc ti\u00ean n\u1ebfu mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t ch\u00e2n dung kh\u00e1ch h\u00e0ng \u201cb\u1ea5t th\u01b0\u1eddng\u201d. Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n \u0111\u00e3 ho\u00e0n t\u1ea5t ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau truy\u1ec1n th\u1ed1ng, \u0111\u00e2y l\u00e0 l\u00fac \u0111\u1ec3 suy ngh\u0129 v\u1ec1 ki\u1ec3u kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n kh\u00f4ng mu\u1ed1n c\u00f3.<\/p>\n<h3 id=\"4-2-buoc-2-xem-xet-du-lieu\">B\u01b0\u1edbc 2: Xem x\u00e9t d\u1eef li\u1ec7u<\/h3>\n<p>H\u00e3y b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u l\u1ecbch s\u1eed kh\u00e1ch h\u00e0ng trong v\u00f2ng 2 \u2013 3 n\u0103m g\u1ea7n \u0111\u00e2y nh\u1ea5t. \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi m\u00e0 b\u1ea1n nh\u1edb l\u00e0 \u0111\u00e3 l\u00e0m vi\u1ec7c c\u00f9ng h\u1ecd ho\u1eb7c b\u1ecf ra m\u1ed9t kho\u1ea3n ti\u1ec1n \u0111\u00e1ng l\u01b0u \u00fd \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng h\u1ecd trong m\u1ed9t th\u1eddi gian d\u00e0i. Khi b\u1ea1n \u0111\u00e3 c\u00f3 trong tay danh s\u00e1ch n\u00e0y, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1eb7t ra:<\/p>\n<ul>\n<li>Nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0o th\u1ec3 hi\u1ec7n s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng \u0111\u1ed1i v\u1edbi c\u00f4ng ty?<\/li>\n<li>B\u1ea1n hay nh\u00f3m c\u1ee7a b\u1ea1n c\u00f3 b\u1ea5t c\u1ee9 s\u1ef1 m\u00e2u thu\u1eabn tr\u1ef1c ti\u1ebfp n\u00e0o v\u1edbi b\u1ea5t c\u1ee9 ai trong danh s\u00e1ch n\u00e0y hay kh\u00f4ng?<\/li>\n<li>B\u1ea1n c\u00f3 ph\u1ea3i d\u00e0nh ra m\u1ed9t kho\u1ea3n ti\u1ec1n\/th\u1eddi gian h\u01a1n d\u1ef1 \u0111\u1ecbnh v\u1edbi b\u1ea5t c\u1ee9 kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u1ec3 s\u1eeda ch\u1eefa v\u1ea5n \u0111\u1ec1 kh\u00f4ng?<\/li>\n<li>C\u00f3 kh\u00e1ch h\u00e0ng n\u00e0o khi\u1ebfn b\u1ea1n c\u1ea3m th\u1ea5y th\u1ef1c s\u1ef1 m\u1ec7t m\u1ecfi tr\u01b0\u1edbc khi qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c ho\u00e0n t\u1ea5t kh\u00f4ng?<\/li>\n<li>C\u00f3 kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u00e3 r\u1eddi b\u1ecf c\u00f4ng ty b\u1ea1n \u0111\u1ec3 \u0111\u1ebfn v\u1edbi c\u00f4ng ty \u0111\u1ed1i th\u1ee7 kh\u00f4ng?<\/li>\n<li>C\u00f3 kh\u00e1ch h\u00e0ng n\u00e0o \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c t\u1edbi c\u00f4ng ty hay kh\u00f4ng (\u0111\u00f2i h\u1ecfi \u0111\u01b0\u1ee3c \u01b0u ti\u00ean, k\u1ef3 v\u1ecdng thi\u1ebfu th\u1ef1c t\u1ebf, t\u00ednh c\u00e1ch g\u00e2y kh\u00f3 ch\u1ecbu, r\u1eafc r\u1ed1i trong thanh to\u00e1n, ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng ph\u00f9 h\u1ee3p)?<\/li>\n<\/ul>\n<p>Tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean s\u1ebd gi\u00fap b\u1ea1n thu g\u1ecdn \u0111\u00e1ng k\u1ec3 danh s\u00e1ch kh\u00e1ch h\u00e0ng. Khi b\u1ea1n c\u00f3 m\u1ed9t danh s\u00e1ch m\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e1p \u1ee9ng 1 hay nhi\u1ec1u ti\u00eau ch\u00ed k\u1ec3 tr\u00ean, h\u00e3y t\u00ecm ki\u1ebfm \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa h\u1ecd. Ki\u1ec3m tra l\u1ea1i m\u1ed9t s\u1ed1 th\u00f4ng tin \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00e1p \u00e1n cho nh\u1eefng v\u1ea5n \u0111\u1ec1 sau:<\/p>\n<ul>\n<li>Nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng c\u1ee7a b\u1ea1n nhi\u1ec1u nh\u1ea5t n\u1eb1m trong \u0111\u1ed9 tu\u1ed5i n\u00e0o?<\/li>\n<li>Ngh\u1ec1 nghi\u1ec7p, \u0111\u1eb7c tr\u01b0ng c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o, m\u1ee9c thu nh\u1eadp c\u1ee7a h\u1ecd l\u00e0 bao nhi\u00eau?<\/li>\n<li>Quy m\u00f4 c\u00f4ng ty c\u1ee7a h\u1ecd?<\/li>\n<li>M\u1ee5c ti\u00eau c\u1ee7a h\u1ecd khi b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/li>\n<li>Ph\u1ea1m vi, quy m\u00f4 t\u01b0\u01a1ng t\u00e1c?<\/li>\n<li>M\u1ee9c \u0111\u1ed9 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd khi mua s\u1eafm v\u1edbi nh\u1eefng c\u00f4ng ty t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00f4ng ty b\u1ea1n?<\/li>\n<li>Lo\u1ea1i c\u00e2u h\u1ecfi n\u00e0o h\u1ecd th\u01b0\u1eddng \u0111\u1eb7t ra trong qu\u00e1 tr\u00ecnh kh\u00e1m ph\u00e1, t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m\/c\u00f4ng ty v\u00e0 tr\u01b0\u1edbc khi l\u1ef1a ch\u1ecdn c\u00f4ng ty b\u1ea1n \u0111\u1ec3 mua h\u00e0ng?<\/li>\n<\/ul>\n<p>Khi b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh b\u1ea3ng c\u00e2u h\u1ecfi k\u1ec3 tr\u00ean, h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c l\u1eb7p l\u1ea1i trong s\u1ed1 c\u00e1c kh\u00e1ch h\u00e0ng \u201ckh\u00f3 \u01b0a\u201d tr\u01b0\u1edbc \u0111\u00e2y. B\u1ea1n c\u1ea7n c\u00f3 \u00edt nh\u1ea5t t\u1eeb hai \u0111\u1ebfn ba \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt qua th\u1eddi gian.<\/p>\n<p>V\u00ed d\u1ee5, b\u1ea1n l\u00e0m vi\u1ec7c \u1edf m\u1ed9t c\u00f4ng ty chuy\u00ean v\u1ec1 cung c\u1ea5p gi\u1ea3i ph\u00e1p content marketing v\u00e0 b\u1ea1n th\u01b0\u1eddng xuy\u00ean l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0 gi\u00e1m \u0111\u1ed1c\/ph\u00f3 gi\u00e1m \u0111\u1ed1c \u1edf nh\u1eefng c\u00f4ng ty c\u00f3 quy m\u00f4 t\u1ea7m trung. Khi b\u1ea1n nghi\u00ean c\u1ee9u c\u00e1c kh\u00e1ch h\u00e0ng t\u1eebng g\u00e2y r\u1eafc r\u1ed1i cho b\u1ea1n trong qu\u00e1 kh\u1ee9, b\u1ea1n b\u1eaft \u0111\u1ea7u thu th\u1eadp nh\u1eefng \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng \u1edf h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn ra r\u1eb1ng m\u1ed9t trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p t\u01b0\u01a1ng t\u00e1c th\u1ea5t b\u1ea1i \u0111i\u1ec3n h\u00ecnh nh\u1ea5t l\u00e0 t\u1eeb m\u1ed9t v\u1ecb CEO c\u1ee7a m\u1ed9t c\u00f4ng ty nh\u1ecf h\u01a1n, do \u0111\u00f3 h\u1ecd th\u01b0\u1eddng xuy\u00ean ph\u1ea3i \u0111\u1ea3m tr\u00e1ch qu\u00e1 nhi\u1ec1u tr\u00e1ch nhi\u1ec7m, g\u1eb7p \u00e1p l\u1ef1c v\u1ec1 th\u1eddi gian v\u00e0 kh\u00f4ng th\u1ec3 cung c\u1ea5p cho b\u1ea1n nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung hi\u1ec7u qu\u1ea3. M\u1ee5c ti\u00eau th\u1eddi \u0111i\u1ec3m n\u00e0y l\u00e0 s\u1eed d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u t\u01b0\u01a1ng t\u00e1c trong qu\u00e1 kh\u1ee9, t\u00ecm hi\u1ec3u th\u1ef1c t\u1ebf v\u00e0 m\u1ed9t s\u1ed1 \u0111\u00e1nh gi\u00e1 kh\u00e1c \u0111\u1ec3 hi\u1ec3u t\u1ea1i sao nh\u1eefng ki\u1ec3u kh\u00e1ch h\u00e0ng k\u1ec3 tr\u00ean kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n tr\u01b0\u1edbc \u0111\u00f3, v\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch \u0111\u1ec3 \u201ctr\u00e1nh\u201d h\u1ecd trong t\u01b0\u01a1ng lai.<\/p>\n<h3 id=\"4-3-buoc-3-xay-dung-chan-dung-khach-hang-tieu-cuc\">B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c<\/h3>\n<p>Khi b\u1ea1n \u0111\u00e3 thu th\u1eadp \u0111\u1ee7 insight v\u1ec1 nh\u1eefng kh\u00e1ch h\u00e0ng r\u1eafc r\u1ed1i trong qu\u00e1 kh\u1ee9, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn t\u01b0\u01a1ng \u0111\u1ed1i r\u00f5 r\u00e0ng v\u1ec1 vi\u1ec7c kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c \u201ctr\u00f4ng\u201d nh\u01b0 th\u1ebf n\u00e0o. Qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00fac n\u00e0y kh\u00e1 \u0111\u01a1n gi\u1ea3n: th\u00f4ng qua d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc v\u00e0 b\u1ea5t c\u1ee9 chi ti\u1ebft g\u00ec b\u1ea1n bi\u1ebft v\u00e0 v\u1ebd m\u1ed9t b\u1ee9c tranh v\u1ec1 ng\u01b0\u1eddi \u0111\u00f3. \u0110\u1eb7t cho h\u1ecd m\u1ed9t c\u00e1i t\u00ean c\u1ee5 th\u1ec3, sau \u0111\u00f3 m\u1ecdi ng\u01b0\u1eddi trong c\u00f4ng ty \u0111\u1ec1u c\u00f3 th\u1ec3 li\u00ean h\u1ec7 t\u1edbi v\u00e0 bi\u1ebft r\u1eb1ng b\u1ea1n \u0111ang n\u00f3i v\u1ec1 ai.<\/p>\n<p>B\u1ea1n n\u00ean t\u1ea1o ra t\u1eeb 1 t\u1edbi 3 ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c ngay c\u1ea3 khi b\u1ea1n ngh\u0129 r\u1eb1ng m\u00ecnh s\u1edf h\u1eefu nhi\u1ec1u h\u01a1n con s\u1ed1 3. Sau khi ho\u00e0n th\u00e0nh, h\u00e3y s\u1eed d\u1ee5ng nh\u1eefng ch\u00e2n dung n\u00e0y \u0111\u1ec3 th\u00f4ng b\u00e1o b\u1ea1n s\u1ebd kh\u00f4ng ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch marketing t\u1edbi h\u1ecd.\u00a0V\u00ed d\u1ee5, b\u1ea1n \u0111ang kinh doanh m\u1ed9t nh\u00e0 h\u00e0ng l\u1ea9u n\u1ea5m v\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c c\u1ee7a b\u1ea1n t\u00ean T\u00e2m. C\u00f4 ta \u0111\u1ed9c th\u00e2n, tr\u00ean 30 tu\u1ed5i v\u00e0 s\u1ed1ng t\u1ea1i H\u00e0 N\u1ed9i. T\u00e2m l\u00e0 ng\u01b0\u1eddi ch\u1ee7 \u0111\u1ed9ng nh\u1eafn tin tr\u00ean fanpage nh\u00e0 h\u00e0ng nh\u01b0ng nh\u1eefng \u0111\u00f2i h\u1ecfi v\u00e0 y\u00eau c\u1ea7u \u0111\u1eb7t ra r\u1ea5t kh\u00f3 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng v\u00e0 th\u01b0\u1eddng t\u1ea1o ra v\u1ea5n \u0111\u1ec1 \u1edf nh\u1eefng vi\u1ec7c t\u01b0\u1edfng ch\u1eebng r\u1ea5t b\u00ecnh th\u01b0\u1eddng. Khi b\u1ea1n ho\u00e0n thi\u1ec7n ch\u00e2n dung kh\u00e1ch h\u00e0ng t\u00ean T\u00e2m, b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c n\u01a1i b\u1ea1n ngh\u0129 T\u00e2m s\u1ebd t\u00ecm ki\u1ebfm m\u1ed9t nh\u00e0 h\u00e0ng l\u1ea9u n\u1ea5m, v\u00ed d\u1ee5 tr\u00ean Facebook. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c \u0111\u00f3 th\u00f4ng qua kh\u1ea3o s\u00e1t c\u00f4 ta, ho\u1eb7c t\u1eeb nh\u1eefng k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc t\u01b0\u01a1ng t\u1ef1 nh\u01b0 T\u00e2m. Sau khi xem x\u00e9t nh\u1eefng n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng ti\u00eau t\u1ed1n th\u1eddi gian, ti\u1ec1n b\u1ea1c, ch\u1eafc ch\u1eafn r\u1eb1ng kh\u00f4ng c\u00f3 s\u1ef1 ch\u1ed3ng ch\u00e9o n\u00e0o, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng tr\u00e1nh ti\u00eau t\u1ed1n ng\u00e2n s\u00e1ch marketing, v\u00ed d\u1ee5 qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u00e0o nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng nh\u01b0 T\u00e2m.<\/p>\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng g\u00ec thu th\u1eadp \u0111\u01b0\u1ee3c v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c \u0111\u1ec3 c\u0103n ch\u1ec9nh l\u1ea1i th\u00f4ng \u0111i\u1ec7p, hu\u1ea5n luy\u1ec7n \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng \u0111\u1ec3 s\u1edbm nh\u1eadn bi\u1ebft nh\u1eefng t\u00ednh c\u00e1ch \u0111\u1eb7c tr\u01b0ng \u1edf ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c v\u00e0 tr\u00e1nh l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0o h\u1ecd. V\u1edbi nh\u1eefng insight m\u1edbi m\u1ebb v\u1ec1 nh\u1eefng ng\u01b0\u1eddi b\u1ea1n mu\u1ed1n v\u00e0 kh\u00f4ng mu\u1ed1n tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, th\u00f4ng \u0111i\u1ec7p v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch marketing s\u1ebd \u0111i c\u1ef1c k\u1ef3 \u0111\u00fang h\u01b0\u1edbng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<h2 id=\"5-ket\">K\u1ebft<\/h2>\n<p>Ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau g\u00f3p ph\u1ea7n mang l\u1ea1i nhi\u1ec1u kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p, tr\u00e1nh l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch marketing v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c, t\u1eeb \u0111\u00f3 gi\u1ea3m b\u1edbt chi ph\u00ed b\u1ecf ra \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. Nh\u1eefng kh\u00e1ch h\u00e0ng ph\u1ea3i ph\u00f9 h\u1ee3p s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i v\u00ec h\u1ecd th\u00edch \u1ee9ng nhanh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, gi\u00fap b\u1ea1n b\u1ecf \u00edt c\u00f4ng s\u1ee9c \u0111\u1ec3 \u201cthuy\u1ebft ph\u1ee5c\u201d h\u1ecd, ti\u1ebft ki\u1ec7m chi ph\u00ed marketing, duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng m\u1ed1i quan h\u1ec7 nh\u00e0 cung c\u1ea5p \u2013 kh\u00e1ch h\u00e0ng.<\/p>\n<p>V\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111ang lo ng\u1ea1i v\u1ec1 vi\u1ec7c t\u1ed5n th\u1ea5t doanh thu? H\u00e3y nh\u1edb r\u1eb1ng nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u00f9 h\u1ee3p \u0111\u1ec3 h\u1ee3p t\u00e1c c\u00f9ng\u00a0doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd khi\u1ebfn b\u1ea1n t\u1ed1n k\u00e9m nhi\u1ec1u h\u01a1n v\u1ec1 th\u1eddi gian, ti\u1ec1n b\u1ea1c, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean, uy t\u00edn,\u2026 h\u01a1n nh\u1eefng g\u00ec h\u1ecd \u0111em l\u1ea1i. \u0110\u00e3 \u0111\u1ebfn l\u00fac l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1\u00a0mang l\u1ea1i l\u1ee3i \u00edch, \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i nhi\u1ec1u nh\u1ea5t t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: right\"><em>Ngu\u1ed3n: Buyerpersona, Hivedigitalstrategy, Kissmetric<\/em><\/p>\n<p><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li><em>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 Marketing hi\u1ec7u qu\u1ea3<\/em><\/li>\n<li><em>L\u1eadp b\u1ea3n \u0111\u1ed3 \u0111\u1ec3 m\u1ecdi \u201c\u0111i\u1ec3m ch\u1ea1m\u201d tr\u00ean h\u00e0nh tr\u00ecnh, kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1i \u01b0u<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y nay, ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u201cph\u1ea3i c\u00f3\u201d tr\u01b0\u1edbc khi b\u1ea1n cho ra \u0111\u1eddi m\u1ed9t chi\u1ebfn d\u1ecbch marketing. Ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? \u0110\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb ng\u01b0\u1eddi mua th\u1ef1c t\u1ebf ngo\u00e0i \u0111\u1eddi, ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau n\u00f3i v\u1edbi b\u1ea1n nh\u1eefng kh\u00e1ch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53041"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53041"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53041\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}