{"id":53056,"date":"2023-12-20T06:09:41","date_gmt":"2023-12-19T23:09:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/co-du-lieu-trong-tay-nhung-ban-da-biet-cach-su-dung-chung-hieu-qua-nhu-uber.html"},"modified":"2023-12-20T06:09:41","modified_gmt":"2023-12-19T23:09:41","slug":"co-du-lieu-trong-tay-nhung-ban-da-biet-cach-su-dung-chung-hieu-qua-nhu-uber","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/co-du-lieu-trong-tay-nhung-ban-da-biet-cach-su-dung-chung-hieu-qua-nhu-uber.html","title":{"rendered":"C\u00f3 d\u1eef li\u1ec7u trong tay, nh\u01b0ng b\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng ch\u00fang hi\u1ec7u qu\u1ea3 nh\u01b0 Uber?"},"content":{"rendered":"
Trong l\u0129nh v\u1ef1c v\u1eadn chuy\u1ec3n, \u00edt c\u00f3 c\u00f4ng ty n\u00e0o v\u01b0\u1ee3t m\u1eb7t Uber v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u1ee7 s\u00f3ng v\u00e0 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u. Uber \u0111\u00e3 l\u00e0m th\u1ebf n\u00e0o v\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb h\u1ecd? Thu th\u1eadp, s\u1ea3n xu\u1ea5t, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u d\u01b0\u1edbi d\u1ea1ng tr\u1ef1c quan, t\u1ea5t c\u1ea3 t\u1ea1o th\u00e0nh m\u1ed9t c\u00f4ng ty h\u00e0ng \u0111\u1ea7u v\u1ec1 l\u0129nh v\u1ef1c v\u1eadn t\u1ea3i v\u00e0 \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 trong d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n

Uber \u0111\u00e3 b\u1eaft \u0111\u1ea7u v\u1edbi d\u1ecbch v\u1ee5 g\u1ecdi xe m\u00e0u \u0111en mang t\u00ean UberCab t\u1ea1i th\u00e0nh ph\u1ed1 San Francisco (M\u1ef9). M\u1eb7c d\u00f9 c\u00f3 gi\u00e1 g\u1ea5p r\u01b0\u1ee1i so v\u1edbi taxi truy\u1ec1n th\u1ed1ng, kh\u1ea3 n\u0103ng g\u1ecdi m\u1ed9t chi\u1ebfc UberCab ngay t\u1eeb chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 khi\u1ebfn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u0103ng m\u1ea1nh v\u00e0 Uber xu\u1ea5t hi\u1ec7n li\u00ean t\u1ee5c t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn. Nh\u1eefng d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n b\u1eb1ng xe \u0111\u1ea1p hay giao th\u1ee9c \u0103n c\u0169ng s\u1edbm \u0111\u01b0\u1ee3c tri\u1ec3n khai th\u1eed nghi\u1ec7m t\u1ea1i m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ed1 nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

\"S\u1eed<\/p>\n

Kh\u1edfi \u0111i\u1ec3m c\u1ee7a Uber t\u1ea1i San Francisco<\/p>\n<\/div>\n

C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng<\/h2>\n

L\u1ef1a ch\u1ecdn m\u1ed9t chuy\u1ebfn \u0111i t\u1eeb Uber v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n v\u00e0 ch\u00ednh \u0111i\u1ec1u n\u00e0y khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y d\u1ea7n \u01b0a chu\u1ed9ng ph\u01b0\u01a1ng th\u1ee9c \u0111i l\u1ea1i m\u1edbi m\u1ebb n\u00e0y. B\u1ea1n ch\u1ec9 c\u1ea7n m\u1edf \u1ee9ng d\u1ee5ng, thi\u1ebft l\u1eadp v\u1ecb tr\u00ed kh\u1edfi h\u00e0nh, y\u00eau c\u1ea7u m\u1ed9t chi\u1ebfc xe, \u0111\u1ee3i t\u00e0i x\u1ebf \u0111\u1ebfn \u0111\u00f3 v\u00e0 tr\u1ea3 ti\u1ec1n b\u1eb1ng m\u1ed9t \u201cc\u00fa ch\u1ea1m\u201d tr\u00ean m\u00e0n h\u00ecnh c\u1ea3m h\u1ee9ng. \u0110\u00e1ng l\u01b0u \u00fd, c\u00f3 r\u1ea5t nhi\u1ec1u tranh lu\u1eadn \u0111\u00e3 n\u1ed5 ra v\u1ec1 m\u1eb7t d\u1eef li\u1ec7u \u0111\u1ec3 khi\u1ebfn t\u1ea5t c\u1ea3 nh\u1eefng b\u01b0\u1edbc tr\u00ean \u201cm\u01b0\u1ee3t\u201d h\u01a1n. Ngo\u00e0i ra, s\u1ef1 th\u1ef1c l\u00e0 s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u x\u1ea3y \u0111\u1ebfn v\u01b0\u1ee3t ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a Uber nh\u01b0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng giao th\u00f4ng ngh\u00e8o n\u00e0n, t\u1eafc \u0111\u01b0\u1eddng, c\u00e1c t\u00e0i x\u1ebf kh\u00f4ng h\u1ee3p t\u00e1c\u2026<\/p>\n

M\u1eb7c d\u00f9 ph\u1ea3i x\u1eed l\u00fd nh\u1eefng kh\u00f3 kh\u0103n k\u1ec3 tr\u00ean, Uber th\u1ef1c s\u1ef1 \u0111\u00e3 thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c m\u1ecdi ng\u01b0\u1eddi di chuy\u1ec3n v\u00e0 th\u00e2m nh\u1eadp nhi\u1ec1u h\u01a1n \u0111\u1ebfn t\u1eebng ng\u00f3c ng\u00e1ch th\u00e0nh ph\u1ed1. V\u1ec1 c\u01a1 b\u1ea3n, \u0111\u00e2u l\u00e0 b\u00ed quy\u1ebft c\u1ee7a Uber v\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb c\u00f4ng ty n\u00e0y?<\/p>\n

Kh\u00e1m ph\u00e1 quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng<\/h2>\n

Uber c\u00f3 n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p v\u1ec1 c\u00e1c t\u00e0i x\u1ebf, do \u0111\u00f3 ngay khi b\u1ea1n y\u00eau c\u1ea7u m\u1ed9t chi\u1ebfc xe t\u1edbi \u0111\u00f3n, thu\u1eadt to\u00e1n c\u1ee7a Uber ho\u1ea1t \u0111\u1ed9ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c ch\u1ec9 trong v\u00f2ng 15 gi\u00e2y ho\u1eb7c \u00edt h\u01a1n. V\u1ec1 c\u1ed1t l\u00f5i, Uber l\u01b0u tr\u1eef gi\u1eef li\u1ec7u \u0111\u1ed1i v\u1edbi m\u1ed7i chuy\u1ebfn \u0111i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, ngay c\u1ea3 khi ng\u01b0\u1eddi l\u00e1i xe \u0111\u00f3 kh\u00f4ng ch\u1edf kh\u00e1ch h\u00e0ng. T\u1ea5t c\u1ea3 c\u00e1c d\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c t\u1eadp trung l\u1ea1i v\u00e0 s\u1eed d\u1ee5ng \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n cung \u2013 c\u1ea7u, c\u0169ng nh\u01b0 \u0111\u1eb7t gi\u00e1 cho c\u00e1c chuy\u1ebfn \u0111i. Uber c\u0169ng nghi\u00ean c\u1ee9u t\u00ecnh h\u00ecnh giao th\u00f4ng t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 v\u00e0 c\u1ed1 g\u1eafng \u0111i\u1ec1u ch\u1ec9nh sao cho kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t v\u1edbi c\u00f4ng ty.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, Uber \u0111\u1ed3ng th\u1eddi thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 c\u00e1c l\u00e1i xe. Ngo\u00e0i vi\u1ec7c c\u00f3 n\u1eafm b\u1eaft th\u00f4ng tin v\u1ec1 lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 \u0111\u1ecba \u0111i\u1ec3m, Uber c\u00f2n ki\u1ec3m so\u00e1t t\u1ed1c \u0111\u1ed9 c\u1ee7a h\u1ecd v\u00e0 xem li\u1ec7u r\u1eb1ng h\u1ecd c\u00f3 \u0111ang l\u00e0m vi\u1ec7c cho c\u00f4ng ty \u0111\u1ed1i th\u1ee7 hay kh\u00f4ng (v\u00ed d\u1ee5 nh\u01b0 Grab).<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi vi\u1ec7c l\u00e0m n\u00e0y \u201cd\u01b0\u1eddng nh\u01b0\u201d \u0111ang x\u00e2m ph\u1ea1m \u0111\u1eddi s\u1ed1ng c\u00e1 nh\u00e2n c\u1ee7a c\u00e1c t\u00e0i x\u1ebf. Tuy nhi\u00ean, Uber l\u1ea1i r\u1ea5t minh b\u1ea1ch v\u1ec1 ngu\u1ed3n th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c. Trong m\u1ed9t ch\u00ednh s\u00e1ch quy\u1ec1n ri\u00eang t\u01b0 d\u00e0nh cho kh\u00e1ch h\u00e0ng v\u00e0 t\u00e0i x\u1ebf \u1edf M\u1ef9, c\u00f3 \u0111o\u1ea1n vi\u1ebft: \u201cUber s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n d\u01b0\u1edbi d\u1ea1ng \u1ea9n danh v\u00e0 t\u1ed5ng h\u1ee3p \u0111\u1ec3 theo d\u00f5i ch\u1eb7t ch\u1ebd c\u00e1c t\u00ednh n\u0103ng c\u1ee7a d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c d\u00f9ng\u00a0nhi\u1ec1u nh\u1ea5t, ph\u00e2n t\u00edch c\u00e1c m\u1eabu v\u00e0 x\u00e1c \u0111\u1ecbnh n\u01a1i ch\u00fang t\u00f4i n\u00ean cung c\u1ea5p ho\u1eb7c t\u1eadp trung d\u1ecbch v\u1ee5. Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 chia s\u1ebb th\u00f4ng tin n\u00e0y v\u1edbi c\u00e1c b\u00ean th\u1ee9 ba \u0111\u1ec3 ph\u00e2n t\u00edch ng\u00e0nh v\u00e0 th\u1ed1ng k\u00ea\u201d.<\/p>\n

Trong khi hi\u1ec3m h\u1ecda c\u1ee7a vi\u1ec7c l\u1ea1m d\u1ee5ng d\u1eef li\u1ec7u lu\u00f4n r\u00ecnh r\u1eadp Uber, insights c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c thu th\u1eadp c\u00e1c d\u1eef li\u1ec7u \u1ea9n danh v\u00e0 mang t\u00ednh ch\u1ea5t t\u1ed5ng h\u1ee3p n\u00e0y r\u1ea5t gi\u00e1 tr\u1ecb. Uber s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n m\u1ecdi th\u1ee9, t\u1eeb th\u1eddi gian ch\u1edd c\u1ee7a kh\u00e1ch h\u00e0ng cho t\u1edbi g\u1ee3i \u00fd c\u00e1c t\u00e0i x\u1ebf n\u00ean \u0111\u1ed7 \u1edf \u0111\u00e2u \u0111\u1ec3 t\u1eadn d\u1ee5ng m\u1ee9c ph\u00ed c\u1ea1nh tranh nh\u1ea5t v\u00e0 c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng nh\u1ea5t. T\u1ea5t c\u1ea3 nh\u1eefng vi\u1ec7c n\u00e0y di\u1ec5n ra trong th\u1eddi gian th\u1ef1c d\u00e0nh cho c\u1ea3 t\u00e0i x\u1ebf l\u1eabn kh\u00e1ch h\u00e0ng.<\/p>\n

Gi\u00e1m s\u00e1t cung \u2013 c\u1ea7u<\/h2>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u1edbn nh\u1ea5t c\u1ee7a Uber (v\u00e0 c\u00f3 th\u1ec3 l\u00e0 c\u00e1i g\u00e2y ra s\u1ef1 b\u1ef1c b\u1ed9i l\u1edbn nh\u1ea5t t\u1eeb ph\u00eda h\u00e0nh kh\u00e1ch) xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng t\u0103ng gi\u00e1, m\u1ed9t m\u00f4 h\u00ecnh mang t\u00ean \u201cGeosurge\u201d \u1edf Uber. N\u1ebfu b\u1ea1n \u0111ang s\u1eafp s\u1eeda t\u1edbi tr\u1ec5 trong m\u1ed9t cu\u1ed9c h\u1eb9n hay c\u1ea7n ph\u1ea3i \u0111\u1eb7t m\u1ed9t chuy\u1ebfn \u0111i trong m\u1ed9t khu ph\u1ed1 \u0111\u00f4ng \u0111\u00fac, h\u00e3y chu\u1ea9n b\u1ecb tinh th\u1ea7n tr\u1ea3 g\u1ea5p \u0111\u00f4i s\u1ed1 ti\u1ec1n so v\u1edbi th\u00f4ng th\u01b0\u1eddng. V\u00e0o n\u0103m 2011, trong su\u1ed1t \u0111\u00eam giao th\u1eeba t\u1ea1i New York, m\u1ed9t chuy\u1ebfn \u0111i k\u00e9o d\u00e0i 1 d\u1eb7m (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 1,6 km) \u0111\u00e3 t\u0103ng t\u1eeb 37 USD l\u00ean 135 USD.<\/p>\n

Loai \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t k\u1ec3 tr\u00ean\u00a0t\u01b0\u01a1ng t\u1ef1 nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng b\u1edfi c\u00e1c kh\u00e1ch s\u1ea1n hay h\u00e3ng h\u00e0ng kh\u00f4ng: gi\u00e1 v\u00e0 thu\u1ebf ph\u00ed th\u01b0\u1eddng t\u0103ng trong ng\u00e0y l\u1ec5 hay cu\u1ed1i tu\u1ea7n. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 Uber th\u1ef1c hi\u1ec7n d\u1ef1 b\u00e1o th\u1eddi gian th\u1ef1c d\u1ef1a tr\u00ean t\u00ecnh h\u00ecnh giao th\u00f4ng, t\u00ecnh h\u00ecnh cung c\u1ea7u. Th\u1eadm ch\u00ed, Uber c\u00f2n \u0111\u01b0\u1ee3c c\u1ea5p b\u1eb1ng s\u00e1ng ch\u1ebf v\u1edbi lo\u1ea1i \u0111\u1ecbnh gi\u00e1 n\u00e0y.<\/p>\n

Uber kh\u00f4ng \u00e1p d\u1ee5ng \u201cGeosurge\u201d m\u1ecdi l\u00fac \u0111\u1ec3 ki\u1ebfm th\u00eam ti\u1ec1n. Thay v\u00e0o \u0111\u00f3, c\u00f4ng ty n\u00e0y d\u00f9ng d\u1eef li\u1ec7u khoa h\u1ecdc \u0111\u1ec3 ph\u00e2n t\u00edch t\u00e1c \u0111\u1ed9ng ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n c\u1ee7a vi\u1ec7c t\u0103ng gi\u00e1 l\u00ean c\u00e1c kh\u00e1ch h\u00e0ng.
\nTrong ng\u1eafn h\u1ea1n, gi\u00e1 c\u1ea3 t\u0103ng \u0111\u1ed9t ng\u1ed9t \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn l\u01b0\u1ee3ng c\u1ea7u, trong khi vi\u1ec7c t\u0103ng gi\u00e1 trong d\u00e0i c\u00f3 th\u1ec3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 gi\u1eef ch\u00e2n ho\u1eb7c \u0111\u00e1nh m\u1ea5t kh\u00e1ch h\u00e0ng. S\u1ef1 nh\u1ea1y c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi vi\u1ec7c t\u0103ng gi\u00e1 r\u1ea5t cao, do \u0111\u00f3 Uber \u0111\u00e3 xem x\u00e9t \u00e1p d\u1ee5ng\u00a0c\u00e1c thu\u1eadt to\u00e1n h\u1ecdc m\u00e1y (machine-learning algorithms).<\/p>\n

Machine learning l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a vi\u1ec7c x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh ph\u00e2n t\u00edch. S\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n l\u1eb7p, machine learning cho ph\u00e9p m\u00e1y t\u00ednh t\u00ecm th\u1ea5y nh\u1eefng th\u00f4ng tin gi\u00e1 tr\u1ecb \u1ea9n s\u00e2u v\u1ed1n kh\u00f4ng \u0111\u01b0\u1ee3c l\u1eadp tr\u00ecnh m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. Vi\u1ec7c \u1ee9ng d\u1ee5ng machine learning nh\u1eb1m d\u1ef1 \u0111o\u00e1n l\u01b0\u1ee3ng c\u1ea7u t\u0103ng \u1edf nh\u1eefng n\u01a1i n\u00e0o \u0111\u1ec3 t\u00e0i x\u1ebf c\u00f3 th\u1ec3 chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u n\u00e0y v\u00e0 m\u1ee9c gi\u00e1 t\u01b0\u01a1ng \u1ee9ng, do \u0111\u00f3 hi\u1ec7n t\u01b0\u1ee3ng t\u0103ng gi\u00e1 gi\u1edd cao \u0111i\u1ec3m s\u1ebd gi\u1ea3m \u0111\u00e1ng k\u1ec3. Uber hi\u1ec3u r\u1eb1ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 \u0111\u1ed9i ng\u0169 t\u00e0i x\u1ebf, c\u00f4ng ty c\u1ea7n x\u1eed l\u00fd ngu\u1ed3n d\u1eef li\u1ec7u theo nh\u1eefng c\u00e1ch m\u1edbi m\u1ebb v\u00e0 s\u00e1ng t\u1ea1o.<\/p>\n

Uber l\u00e0m vi\u1ec7c n\u00e0y b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng v\u00f4 s\u1ed1 h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u trong nh\u00e0, t\u1eeb Argos, gi\u00e1m s\u00e1t h\u00e0ng tri\u1ec7u t\u01b0\u01a1ng t\u00e1c h\u1ec7 th\u1ed1ng, c\u00e1c ph\u00e9p \u0111o, c\u1ea3nh b\u00e1o trong tr\u01b0\u1eddng h\u1ee3p m\u1ea5t c\u1eafp nghi\u00eam tr\u1ecdng t\u1edbi Gurafu, m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap c\u00e1c l\u00e1i xe c\u00f3 m\u1ed9t tuy\u1ebfn \u0111\u01b0\u1eddng t\u1ed1t h\u01a1n v\u00e0 an to\u00e0n h\u01a1n trong th\u1eddi gian th\u1ef1c. C\u00e1c h\u1ec7 th\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho c\u00e1c d\u1ecbch v\u1ee5 m\u1edbi c\u1ee7a Uber, bao g\u1ed3m UberPOOL v\u00e0 UberEATS.<\/p>\n

Tuy nhi\u00ean, c\u1ea7n\u00a0l\u01b0u \u00fd r\u1eb1ng d\u1eef li\u1ec7u v\u1ec1 cung v\u00e0 c\u1ea7u kh\u00f4ng gi\u1ed1ng nhau gi\u1eefa c\u00e1c th\u00e0nh ph\u1ed1, v\u00ec v\u1eady c\u00e1c k\u1ef9 s\u01b0 c\u1ee7a Uber \u0111\u00e3 ngh\u0129 ra c\u00e1ch l\u1eadp \u201cb\u1ea3n \u0111\u1ed3 xung\u201d c\u1ee7a m\u1ed9t th\u00e0nh ph\u1ed1 \u0111\u1ec3 k\u1ebft n\u1ed1i ng\u01b0\u1eddi l\u00e1i xe v\u00e0 ng\u01b0\u1eddi \u0111i xe m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n. N\u1ebfu b\u1ea1n cho r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn \u0111\u1ec1u gi\u1ed1ng nhau \u2013 h\u00e3y ngh\u0129 l\u1ea1i. Ch\u1ec9 c\u1ea7n nh\u00ecn v\u00e0o bi\u1ec3u \u0111\u1ed3 c\u1ee7a New York v\u00e0 London:<\/p>\n

\"S\u1eed<\/p>\n

D\u1eef li\u1ec7u v\u1ec1 cung \u2013 c\u1ea7u t\u1ea1i New York v\u00e0 London \u0111\u01b0\u1ee3c Uber l\u00e0m tr\u1ef1c quan<\/p>\n<\/div>\n

Bi\u1ec3u \u0111\u1ed3 th\u1ec3 hi\u1ec7n c\u00e1c h\u00e0nh tr\u00ecnh c\u1ee7a Uber di\u1ec5n ra trong su\u1ed1t 1 tu\u1ea7n l\u1ec5 t\u1ea1i New York v\u00e0 London.
\nH\u00e0nh kh\u00e1ch ra \u2013 v\u00e0o New York trong su\u1ed1t c\u00e1c bu\u1ed5i t\u1ed1i, trong khi \u1edf London, c\u00e1c \u0111i\u1ec3m s\u00e1ng bi\u1ec3u th\u1ecb m\u1ee9c \u0111\u1ed9 c\u00e1c chuy\u1ebfn \u0111i t\u1eadp trung cao \u0111\u1ed9 v\u00e0o ban \u0111\u00eam. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 \u00edch \u0111\u1ed1i v\u1edbi Uber \u1edf th\u00e0nh ph\u1ed1 n\u00e0y ch\u01b0a ch\u1eafc \u0111\u00e3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 \u1edf th\u00e0nh ph\u1ed1 kh\u00e1c.<\/p>\n

L\u00e0m tr\u1ef1c quan th\u1ed1ng k\u00ea d\u1eef li\u1ec7u<\/h2>\n

T\u1ea5t nhi\u00ean, thu th\u1eadp t\u1ea5t c\u1ea3 nh\u1eefng th\u00f4ng tin tr\u00ean \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t b\u01b0\u1edbc trong h\u00e0nh tr\u00ecnh d\u1eef li\u1ec7u to l\u1edbn. Uber \u0111\u00e3 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch t\u1ed1t nh\u1ea5t trong vi\u1ec7c s\u1eed d\u1ee5ng th\u00f4ng tin? L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 thu th\u1eadp c\u00e1c \u0111i\u1ec3m kh\u1ea3 thi t\u1eeb d\u1eef li\u1ec7u \u0111\u00e3 c\u00f3? Uber qu\u1ea3n l\u00fd h\u00e0ng t\u1ec9 \u0111\u1ecba ch\u1ec9 GPS. M\u1ed7i ph\u00fat, n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd k\u1ebft n\u1ed1i h\u00e0ng tri\u1ec7u s\u1ef1 ki\u1ec7n. L\u00e0m sao \u0111\u1ec3 h\u1ecd s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi thu\u1eadn ti\u1ec7n h\u01a1n trong vi\u1ec7c di chuy\u1ec3n t\u1eeb n\u01a1i n\u00e0y t\u1edbi n\u01a1i kh\u00e1c?<\/p>\n

C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 l\u00e0m tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u.<\/p>\n

Theo nh\u01b0 blog chuy\u00ean v\u1ec1 d\u1eef li\u1ec7u c\u1ee7a Uber, c\u00e1c chuy\u00ean gia v\u1ec1 d\u1eef li\u1ec7u tr\u1ef1c quan xu\u1ea5t ph\u00e1t t\u1eeb chuy\u00ean vi\u00ean \u0111\u1ed3 h\u1ecda m\u00e1y t\u00ednh cho t\u1edbi thi\u1ebft k\u1ebf th\u00f4ng tin. H\u1ecd x\u1eed l\u00fd m\u1ecdi th\u1ee9, t\u1eeb l\u1eadp b\u1ea3n \u0111\u1ed3 cho t\u1edbi c\u00e1c ph\u00e1t tri\u1ec3n c\u00e1c frameworks ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u00f4ng ch\u00fang (v\u00ed d\u1ee5 nh\u01b0 c\u00e1c l\u00e1i xe) c\u00f3 th\u1ec3 th\u1ea5y. R\u1ea5t nhi\u1ec1u s\u1ef1 ph\u1ecfng \u0111o\u00e1n v\u00e0 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u ch\u01b0a t\u1eebng xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc \u0111\u00f3, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o ra nhu c\u1ea7u v\u1ec1 nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n n\u1ed9i b\u1ed9 (in-house).<\/p>\n

N\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 can thi\u1ec7p c\u1ee7a k\u1ef9 thu\u00e2t, c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eb1m gi\u1ea3i quy\u1ebft c\u00e1c th\u00e1ch th\u1ee9c v\u1ec1 vi\u1ec7c tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u, ph\u1ea3i k\u1ec3 t\u1edbi:<\/p>\n

L\u1eadp b\u1ea3n \u0111\u1ed3 \u1ee9ng d\u1ee5ng<\/h3>\n

T\u1ea1i Uber, c\u00f3 nh\u1eefng nh\u00f3m l\u00e0m vi\u1ec7c c\u1ea7n c\u00e1c th\u00f4ng tin v\u1ec1 cung \u2013 c\u1ea7u chi ti\u1ebft v\u00e0 c\u1eadp nh\u1eadt nh\u1ea5t. T\u01b0\u01a1ng t\u1ef1, c\u00e1c chuy\u00ean gia marketing c\u0169ng c\u1ea7n t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch cho chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. Do \u0111\u00f3, nh\u00f3m ph\u1ee5 tr\u00e1ch k\u1ef9 thu\u1eadt t\u1ea1i Uber \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng minh h\u1ecda s\u1ef1 ph\u00e2n ph\u1ed1i c\u1ee7a m\u1ea1ng l\u01b0\u1edbi xe Uber theo th\u1eddi gian th\u1ef1c khi k\u00e9o con tr\u1ecf chu\u1ed9t qua m\u1ed9t khu v\u1ef1c nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

\"S\u1eed<\/p>\n

L\u01b0\u1ee3ng c\u1ea7u c\u1ee7a Uber t\u1ea1i New York<\/p>\n<\/div>\n

M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c c\u00f3 t\u1ea7m quan tr\u1ecdng \u0111\u1eb7c bi\u1ec7t \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, khi vi\u1ec7c n\u1eafm r\u00f5 v\u1ec1 m\u1eadt \u0111\u1ed9 giao th\u00f4ng c\u1ee7a m\u1ed9t khu v\u1ef1c nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 d\u1eabn t\u1edbi s\u1ef1 thay \u0111\u1ed5i trong kh\u00e2u \u0111\u1ecbnh gi\u00e1 n\u0103ng \u0111\u1ed9ng (hay \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t) m\u00e0 Uber theo \u0111u\u1ed5i b\u1ea5y l\u00e2u nay. Uber minh ho\u1ea1 \u0111i\u1ec1u n\u00e0y v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p c\u00e1c l\u1edbp kh\u00e1c nhau cho ph\u00e9p ng\u01b0\u1eddi xem th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1c khu v\u1ef1c c\u1ee5 th\u1ec3 m\u1ed9t c\u00e1ch r\u1ea5t chi ti\u1ebft:<\/p>\n

\"S\u1eed<\/p>\n

B\u1ea3n \u0111\u1ed3 cho ph\u00e9p zoom chi ti\u1ebft c\u1ee7a Uber t\u1ea1i New York<\/p>\n<\/div>\n

Tuy nhi\u00ean, kh\u00f4ng ch\u1ec9 c\u00f3 s\u1ef1 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u d\u00e0nh cho c\u00e1c ki\u1ebfn tr\u00fac s\u01b0 hay c\u00e1c nh\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u l\u00e0 th\u1ee9 \u0111\u00e1ng \u0111\u1ec3 quan t\u00e2m. Vi\u1ec7c s\u1eed d\u1ee5ng\u00a0d\u1eef li\u1ec7u tr\u1ef1c quan c\u0169ng gi\u00fap cho c\u00f4ng ch\u00fang hi\u1ec3u r\u00f5 h\u01a1n Uber \u0111ang l\u00e0m g\u00ec v\u00e0 c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng ra sao, v\u00ed d\u1ee5 nh\u01b0 vi\u1ec7c minh h\u1ecda c\u00e1ch th\u1ee9c UberPOOL l\u00e0m gi\u1ea3m t\u1eafc \u0111\u01b0\u1eddng.<\/p>\n

\"S\u1eed<\/p>\n

Minh h\u1ecda UberPOOL<\/p>\n<\/div>\n

H\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a Uber?<\/h2>\n

Uber kh\u00f4ng ch\u1ec9 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u khoa h\u1ecdc, ch\u00ednh x\u00e1c h\u01a1n, h\u1ecd \u0111\u00e3 \u201ct\u1eadn d\u1ee5ng\u201d ch\u00fang nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho vi\u1ec7c c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. Uber d\u1ea1y ch\u00fang ta v\u1ec1 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u1edbn v\u00e0 kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3. H\u1ecd c\u0169ng \u0111\u1ed3ng th\u1eddi d\u1ea1y v\u1ec1 c\u00e1ch t\u00ecm ki\u1ebfm c\u00e1c k\u1ebft n\u1ed1i trong t\u1eebng m\u1ea3ng d\u1eef li\u1ec7u \u0111\u01a1n l\u1ebb. M\u1ed7i khi b\u1ea1n thu th\u1eadp nh\u01b0ng kh\u00f4ng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u, r\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng b\u1ea1n \u0111\u00e3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea3i thi\u1ec7n c\u00f4ng vi\u1ec7c kinh doanh.<\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p m\u1ed9t c\u00f4ng c\u1ee5 trong tay b\u1ea1n kh\u00f4ng gi\u00fap x\u1eed l\u00fd d\u1eef li\u1ec7u theo c\u00e1ch b\u1ea1n mong mu\u1ed1n, h\u00e3y l\u00e0m t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 khi\u1ebfn n\u00f3 ho\u1ea1t \u0111\u1ed9ng. Ngay c\u1ea3 khi \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 s\u1eed d\u1ee5ng c\u00e1c d\u1ee5ng c\u1ee5 hi\u1ec7n c\u00f3, \u0111\u00e2y ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec m\u00e0 Uber l\u00e0m \u0111\u1ec3 t\u00e1i t\u1ea1o h\u1ec7 th\u1ed1ng hi\u1ec7n c\u00f3 sao cho ph\u00f9 h\u1ee3p v\u1edbi khu\u00f4n m\u1eabu ho\u00e0n to\u00e0n m\u1edbi. N\u00f3 cho ph\u00e9p h\u1ecd duy tr\u00ec t\u00ednh linh ho\u1ea1t v\u00e0 th\u00edch \u1ee9ng cao \u2013 nh\u1eefng \u0111i\u1ec3m c\u1ed1t l\u00f5i m\u00e0 b\u1ea5t c\u1ee9 marketer gi\u1ecfi n\u00e0o trong th\u1ebf gi\u1edbi s\u1ed1 c\u0169ng n\u00ean c\u00f3.<\/p>\n

Uber c\u0169ng c\u00f3 nh\u1eefng ghi nh\u1eadn \u0111\u00e1ng gi\u00e1 v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u cho th\u00e0nh ph\u1ed1 n\u00e0y ch\u01b0a ch\u1eafc \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 khi \u00e1p d\u1ee5ng cho m\u1ed9t th\u00e0nh ph\u1ed1 kh\u00e1c. Vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u n\u00ean \u0111\u01b0\u1ee3c l\u00e0m \u0111\u1ed9c l\u1eadp v\u00e0 ph\u00e2n t\u00edch trong tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c insights ch\u00ednh x\u00e1c nh\u1ea5t c\u0169ng nh\u01b0 c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

Cu\u1ed1i c\u00f9ng, h\u00e3y ch\u1edbp l\u1ea5y ni\u1ec1m c\u1ea3m h\u1ee9ng v\u00e0 b\u1eaft tay v\u00e0o l\u00e0m vi\u1ec7c. Uber c\u00f3 xu\u1ea5t ph\u00e1t \u0111i\u1ec3m nh\u1ecf b\u00e9, nh\u01b0ng ch\u1ec9 c\u1ea7n nh\u00ecn v\u00e0o th\u00e0nh c\u00f4ng to l\u1edbn h\u1ecd g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c t\u1ea1i San Francisco, ch\u00fang ta s\u1ebd nh\u1eadn ra r\u1eb1ng d\u1ecbch v\u1ee5 g\u1ecdi xe qua \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh n\u00e0y c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn kh\u1ed5ng l\u1ed3 xuy\u00ean su\u1ed1t qu\u1ed1c gia v\u00e0 tr\u00ean c\u1ea3 th\u1ebf gi\u1edbi. Kh\u00f4ng ch\u1ec9 tr\u00ean m\u1ea3ng \u00f4 t\u00f4 4 ch\u1ed7, Uber c\u00f2n th\u1eafng \u0111\u1eadm v\u1edbi xe SUV, \u00f4 t\u00f4 h\u1ea1ng sang hay d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n \u0111\u1ed3 \u0103n. Ti\u1ec1m n\u0103ng trong ng\u00e0nh v\u1eabn ch\u1edd \u0111\u1ee3i \u0111\u1ec3 \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1, h\u00e3y c\u00f9ng\u00a0xem li\u1ec7u c\u00f3 c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 n\u00e0o c\u00f3 kh\u1ea3 n\u0103ng thu \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3 nh\u01b0 Uber \u0111\u00e3 l\u00e0m tr\u01b0\u1edbc \u0111\u00f3 hay kh\u00f4ng.<\/p>\n

V\u1edbi \u0111i\u1ec3m n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi t\u1ea5t c\u1ea3 nh\u1eefng c\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ch\u1ec9 \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c g\u1ecdi xe? Tr\u00ean th\u1ef1c t\u1ebf, Uber kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf \u0111\u00f3. Uber \u0111ang thay \u0111\u1ed5i c\u00e1ch m\u00e0 con ng\u01b0\u1eddi v\u00e0 h\u00e0ng h\u00f3a di chuy\u1ec3n v\u00f2ng quanh th\u1ebf gi\u1edbi, gi\u1ea3m t\u1eafc \u0111\u01b0\u1eddng, \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng c\u0169ng nh\u01b0 \u0111em \u0111\u1ebfn s\u1ef1 ch\u00fa \u00fd t\u1edbi h\u1ec7 th\u1ed1ng c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u1edf c\u00e1c th\u00e0nh ph\u1ed1. Uber c\u00f3 vai tr\u00f2 \u0111\u00e1ng ch\u00fa \u00fd trong n\u1ec1n kinh t\u1ebf, m\u1ea1ng l\u01b0\u1edbi giao th\u00f4ng v\u00e0 v\u0103n h\u00f3a th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 th\u00f4ng tin khi ch\u1ee9ng minh s\u1ee9c m\u1ea1nh to l\u1edbn c\u1ee7a d\u1eef li\u1ec7u.<\/p>\n

Ngu\u1ed3n: Kissmetrics<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng United Airlines v\u00e0 sai l\u1ea7m \u201ctri\u1ec7u \u0111\u00f4\u201d<\/em><\/li>\n
  • H\u1ecdc Apple \u0111\u1ec3 th\u00e0nh c\u00f4ng nh\u1edd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 kh\u00e1c bi\u1ec7t<\/em><\/li>\n
  • H\u1ecdc Apple \u0111\u1ec3 th\u00e0nh c\u00f4ng nh\u1edd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 kh\u00e1c bi\u1ec7t (Ph\u1ea7n 2)<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Uber \u0111\u00e3 b\u1eaft \u0111\u1ea7u v\u1edbi d\u1ecbch v\u1ee5 g\u1ecdi xe m\u00e0u \u0111en mang t\u00ean UberCab t\u1ea1i th\u00e0nh ph\u1ed1 San Francisco (M\u1ef9). M\u1eb7c d\u00f9 c\u00f3 gi\u00e1 g\u1ea5p r\u01b0\u1ee1i so v\u1edbi taxi truy\u1ec1n th\u1ed1ng, kh\u1ea3 n\u0103ng g\u1ecdi m\u1ed9t chi\u1ebfc UberCab ngay t\u1eeb chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 khi\u1ebfn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u0103ng m\u1ea1nh v\u00e0 Uber xu\u1ea5t hi\u1ec7n li\u00ean t\u1ee5c t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn. Nh\u1eefng d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n b\u1eb1ng xe \u0111\u1ea1p hay giao th\u1ee9c \u0103n c\u0169ng s\u1edbm \u0111\u01b0\u1ee3c tri\u1ec3n khai th\u1eed nghi\u1ec7m t\u1ea1i m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ed1 nh\u1ea5t \u0111\u1ecbnh.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53056"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53056"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53056\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}