{"id":53073,"date":"2023-12-20T06:14:11","date_gmt":"2023-12-19T23:14:11","guid":{"rendered":"https:\/\/masterskills.org\/blog\/vi-du-ve-ung-dung-ban-do-hanh-trinh-khach-hang.html"},"modified":"2023-12-20T06:14:11","modified_gmt":"2023-12-19T23:14:11","slug":"vi-du-ve-ung-dung-ban-do-hanh-trinh-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/vi-du-ve-ung-dung-ban-do-hanh-trinh-khach-hang.html","title":{"rendered":"V\u00ed d\u1ee5 v\u1ec1 \u1ee9ng d\u1ee5ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
Sau khi c\u00f3 nh\u1eefng h\u00ecnh dung c\u01a1 b\u1ea3n v\u1ec1 vai tr\u00f2 c\u0169ng nh\u01b0 c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 v\u1ebd cho m\u00ecnh b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1ed1i \u01b0u v\u00e0 d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, v\u1edbi t\u1eebng \u201c\u0111i\u1ec3m ch\u1ea1m\u201d ho\u00e0n h\u1ea3o. Ph\u1ea7n ti\u1ebfp theo c\u1ee7a chu\u1ed7i b\u00e0i v\u1ec1 B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, Masterskills s\u1ebd ph\u00e2n t\u00edch chi ti\u1ebft m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1ch c\u00e1c \u201c\u00f4ng l\u1edbn\u201d \u0111\u00e3 \u1ee9ng d\u1ee5ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec3\u00a0s\u00e1ng t\u1ea1o n\u00ean nh\u1eefng tr\u1ea3i nghi\u1ec7m ho\u00e0n h\u1ea3o!<\/p>\n

1. Disney<\/h2>\n

Disney l\u00e0 m\u1ed9t \u0111\u1ebf ch\u1ebf l\u1edbn, v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng tr\u1ecdn v\u1eb9n nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Trong \u0111\u00f3, \u0111i\u1ec3m m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u1ea5n t\u01b0\u1ee3ng ch\u00ednh l\u00e0 m\u1ecdi kh\u00eda c\u1ea1nh trong h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a. \u0110\u1ed3ng th\u1eddi, \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u1ee7a Disney c\u0169ng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ec3 c\u00f3 th\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m tr\u1ecdn v\u1eb9n v\u00e0 li\u1ec1n m\u1ea1ch, bu\u1ed9c kh\u00e1ch h\u00e0ng tr\u1edf l\u1ea1i c\u00f4ng vi\u00ean gi\u1ea3i tr\u00ed 60 n\u0103m tu\u1ed5i n\u00e0y c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t.<\/p>\n

T\u1ea1i khu trung t\u00e2m c\u1ee7a Disney, kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 xem l\u1ea1i c\u00e1c b\u1ed9 phim \u0111\u00e3 chi\u1ebfu r\u1ea1p c\u1ee7a h\u00e3ng \u2013 m\u1ed9t trong nh\u1eefng n\u1ec1n m\u00f3ng l\u00e0m n\u00ean t\u00ean tu\u1ed5i c\u0169ng nh\u01b0 danh ti\u1ebfng c\u1ee7a Disney. Ngo\u00e0i ra c\u00f2n ph\u1ea3i nh\u1eafc t\u1edbi: \u00e2m nh\u1ea1c, th\u1eddi trang v\u00e0 \u2013 t\u1ea5t nhi\u00ean kh\u00f4ng th\u1ec3 thi\u1ebfu \u2013 Disneyland.<\/p>\n

H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u1ee7a Disney v\u1eadn \u0111\u1ed9ng li\u00ean t\u1ee5c trong h\u01a1n 60 n\u0103m nay v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng n\u00e0y d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 l\u1ed7i th\u1eddi, nh\u01b0ng th\u1ef1c t\u1ebf cho th\u1ea5y, lo l\u1eafng c\u1ee7a b\u1ea1n v\u1eabn c\u00f2n m\u1ed9t th\u1eddi gian kh\u00e1 d\u00e0i n\u1eefa m\u1edbi tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c!<\/p>\n

\"Disney<\/p>\n

S\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ea1i t\u1eebng \u0111i\u1ec3m ch\u1ea1m \u0111\u1ec3 m\u1ed7i kh\u00e1ch h\u00e0ng \u0111\u1ec1u mu\u1ed1n nhanh ch\u00f3ng quay l\u1ea1i ch\u00ednh l\u00e0 nh\u1eefng g\u00ec doanh nghi\u1ec7p c\u1ea7n h\u1ecdc h\u1ecfi t\u1eeb Disney<\/p>\n<\/div>\n

Qua b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u00ean, ch\u1eafc c\u00e1c b\u1ea1n c\u0169ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 \u0111\u01a1n gi\u1ea3n m\u00e0 hi\u1ec7u qu\u1ea3 trong s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00fang kh\u00f4ng?<\/p>\n

T\u1ea1i t\u1eebng \u201c\u0111i\u1ec3m ch\u1ea1m\u201d trong h\u00e0nh tr\u00ecnh, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a Disney \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a theo t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng. Cho d\u00f9 b\u1ea1n \u1edf nh\u00e0 xem TV, \u0111\u1ecdc t\u1ea1p ch\u00ed trong xe bu\u00fdt hay \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t b\u1ed9 qu\u1ea7n \u00e1o \u01b0ng \u00fd trong c\u1eeda h\u00e0ng, b\u1ea5t c\u1ee9 \u1edf \u0111\u00e2u \u0111\u1ec1u c\u00f3 c\u01a1 h\u1ed9i t\u00ecm th\u1ea5y th\u00f4ng tin v\u1ec1 Disney.\u00a0\u0110\u1ed3ng th\u1eddi, m\u1ee5c \u0111\u00edch c\u1ee7a Disney l\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m tr\u00ean to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh, thay v\u00ec t\u1eebng \u201c\u0111i\u1ec3m ch\u1ea1m\u201d c\u1ee7a m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng!<\/p>\n

2. Starbucks<\/h2>\n

Starbucks \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn t\u1eeb l\u00e2u v\u1edbi kh\u1ea3 n\u0103ng n\u1eafm v\u1eefng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p n\u00e0y s\u1edf h\u1eefu nh\u1eefng cu\u1ed9c h\u00e0nh tr\u00ecnh d\u00e3 \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n chi ti\u1ebft t\u1eebng tr\u1ea3i nghi\u1ec7m s\u1ebd di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o, ngay khi h\u1ecd b\u01b0\u1edbc ch\u00e2n qua c\u1eeda. D\u00e0nh \u00edt ph\u00fat, nh\u1eafm m\u1eaft v\u00e0 t\u0129nh t\u00e2m suy ngh\u0129 v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea1n khi b\u01b0\u1edbc v\u00e0o b\u1ea5t c\u1ee9 m\u1ed9t c\u1eeda h\u00e0ng Starbucks t\u1ea1i b\u1ea5t c\u1ee9 \u0111\u00e2u b\u1ea1n s\u1ebd th\u1ea5y h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng m\u00e0 \u201c\u00f4ng l\u1edbn\u201d n\u00e0y \u0111\u00e3 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng \u1edf m\u1ee9c n\u00e0o\u2026<\/p>\n

\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean k\u00edch th\u00edch kh\u1ee9u gi\u00e1c c\u1ee7a b\u1ea1n li\u1ec7u c\u00f3 ph\u1ea3i h\u01b0\u01a1ng v\u1ecb phong ph\u00fa v\u00e0 d\u1ec5 ch\u1ecbu c\u1ee7a nh\u1eefng h\u1ea1t c\u00e0 ph\u00ea rang? Sau \u0111\u00f3, khi b\u1ea1n h\u01b0\u1edbng v\u1ec1 ph\u00eda barista th\u00e2n thi\u1ec7n, b\u1ea1n s\u1ebd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ea5m c\u00fang xung quanh khi m\u00e0 nh\u1eefng ti\u1ebfng tr\u00f2 chuy\u1ec7n tinh ngh\u1ecbch v\u00e0 \u1ed3n \u00e0o bi\u1ebfn m\u1ea5t trong n\u1ec1n nh\u1ea1c y\u00ean b\u00ecnh. Khi nh\u1eadn \u0111\u01b0\u1ee3c ly Espresso, b\u1ea1n h\u1eb3n s\u1ebd r\u1ea5t ng\u1ea1c nhi\u00ean khi th\u1ea5y t\u00ean m\u00ecnh \u0111\u01b0\u1ee3c vi\u1ebft tay b\u1edfi m\u1ed9t trong nh\u1eefng baristas h\u00e0i h\u01b0\u1edbc. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t kh\u00e1ch quen, nh\u00e2n vi\u00ean pha ch\u1ebf s\u1ebd bi\u1ebft ch\u00ednh x\u00e1c t\u00ean v\u00e0 th\u1ee9 t\u1ef1 b\u01b0\u1edbc v\u00e0o c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n. V\u00e0 \u0111\u00e2y ch\u1ec9 l\u00e0 nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u trong h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb t\u1ea1i Starbucks\u2026<\/p>\n

M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng kh\u00f4ng nh\u1edb ch\u00ednh x\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean thu h\u00fat h\u1ecd \u0111\u1ebfn c\u1eeda h\u00e0ng ho\u1eb7c website. Tuy nhi\u00ean, h\u00e3ng c\u00e0 ph\u00ea kh\u1ed5ng l\u1ed3 n\u00e0y kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd b\u00e1n nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng nh\u1edb nh\u1ea5t \u2013 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p s\u1ea3n ph\u1ea9m v\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00f4ng th\u1ec3 n\u00e0o qu\u00ean, c\u00f4ng ty kh\u00f4ng ch\u1ec9 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u1ea5t, m\u00e0 h\u1ecd c\u00f2n c\u00f3 th\u1ec3 t\u00ednh ph\u00ed cao h\u01a1n \u00edt nh\u1ea5t 10 l\u1ea7n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u01b0ng kh\u00e1ch h\u00e0ng v\u1eabn \u0111\u1eb7c bi\u1ec7t h\u00e0i l\u00f2ng. Starbucks l\u00e0 m\u1ed9t trong s\u1ed1 \u00edt doanh nghi\u1ec7p hi\u1ec3u r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n h\u00e0nh tr\u00ecnh v\u00e0 \u1ee9ng d\u1ee5ng v\u00e0o t\u1eadn c\u1ed1t l\u00f5i t\u1eebng chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n

3. Lego<\/h2>\n
\"Lego<\/p>\n

Lego v\u00e0 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh \u201cb\u00e1nh xe tr\u1ea3i nghi\u1ec7m\u201d<\/p>\n<\/div>\n

M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c v\u1ec1 kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng trong s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u1ea1i t\u1eebng \u0111i\u1ec3m ch\u1ea1m m\u00e0 Masterskills mu\u1ed1n gi\u1edbi thi\u1ec7u \u0111\u00f3 ch\u00ednh l\u00e0 Lego. H\u00e3ng \u0111\u1ed3 ch\u01a1i tr\u1ebb em n\u1ed5i ti\u1ebfng n\u00e0y \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u201cb\u00e1nh xe tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\u201d \u0111\u1ec3 v\u1ebd b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh. \u201cCh\u00fang t\u00f4i hi\u1ec3u nh\u1eefng g\u00ec quan tr\u1ecdng v\u00e0 nh\u1eefng g\u00ec kh\u00f4ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng trong h\u00e0nh tr\u00ecnh, sau \u0111\u00f3, ch\u00fang t\u00f4i t\u1ed1i \u01b0u \u0111\u1ec3 b\u1ea5t c\u1ee9 kh\u00e1ch h\u00e0ng n\u00e0o khi ra v\u1ec1 c\u0169ng s\u1ebd \u0111\u1eb7c bi\u1ec7t \u1ea5n t\u01b0\u1ee3ng, ng\u1ea1c nhi\u00ean t\u1ea1i t\u1eebng \u0111i\u1ec3m k\u1ebft n\u1ed1i\u201d \u2013 CEO c\u1ee7a Lego chia s\u1ebb.<\/p>\n

B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch th\u00fa v\u1ecb, \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec3n th\u1ecb theo t\u1eebng giai \u0111o\u1ea1n v\u1edbi ph\u1ea7n trung t\u00e2m c\u1ee7a b\u00e1nh xe ch\u00ednh l\u00e0 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. V\u00f2ng tr\u00f2n ti\u1ebfp theo \u0111\u01b0\u1ee3c chia theo ba c\u1ea5p \u0111\u1ed9 tr\u1ea3i nghi\u1ec7m v\u00e0 m\u1ee9c \u0111\u1ed9 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ee7a c\u00e1c m\u1ee5c ti\u00eau. B\u00ean ngo\u00e0i v\u00f2ng tr\u00f2n ch\u00fang ta s\u1ebd th\u1ea5y m\u00f4 t\u1ea3 chi ti\u1ebft t\u1eebng giai \u0111o\u1ea1n m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng s\u1ebd tr\u1ea3i nghi\u1ec7m h\u00e0nh tr\u00ecnh, m\u1ed7i b\u01b0\u1edbc \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u b\u1eb1ng m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac: t\u00edch c\u1ef1c, trung l\u1eadp hay ti\u00eau c\u1ef1c.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t b\u1ea3n \u0111\u1ed3 th\u1ef1c s\u1ef1 \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 v\u1ebd \u2013 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00e0m ngay trong m\u1ed9t cu\u1ed9c h\u1ecdp th\u1ea3o lu\u1eadn v\u1ec1 \u00fd t\u01b0\u1edfng ho\u1eb7c c\u00e1c v\u1ea5n \u0111\u1ec1. \u0110\u1ed3ng th\u1eddi, c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi khi \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u201cd\u01b0\u1edbi con m\u1eaft kh\u00e1ch h\u00e0ng\u201d theo ba ph\u00e2n \u0111o\u1ea1n tr\u01b0\u1edbc, trong v\u00e0 sau h\u00e0nh tr\u00ecnh \u2013 m\u1ed9t m\u1eb7t c\u01b0\u1eddi thay cho tr\u1ea3i nghi\u1ec7m t\u1ed1t trong khi bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac t\u1ee9c gi\u1eadn m\u00e0u \u0111\u1ecf \u0111\u1ea1i di\u1ec7n cho m\u1ed9t tr\u1ea3i nghi\u1ec7m ti\u00eau c\u1ef1c.<\/p>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng ra sao?
<\/strong><\/h3>\n

C\u00f3 th\u1ec3 t\u1eeb l\u00e2u, khuy\u1ebfn m\u1ea1i hay gi\u1ea3m gi\u00e1 c\u00f3 \u00fd ngh\u0129a r\u1ea5t quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a m\u1ed9t s\u1ed1 ng\u00e0nh c\u00f4ng nghi\u1ec7p, tuy nhi\u00ean, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn m\u1ed9t h\u01b0\u1edbng \u0111i kh\u00e1c. Thay v\u00ec \u0111\u1ed5 ti\u1ec1n v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u1ea1i, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 c\u1ea7n x\u00e1c \u0111\u1ecbnh v\u00e0 nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd h\u00e0i l\u00f2ng trong su\u1ed1t h\u00e0nh tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i t\u1eebng \u0111i\u1ec3m k\u1ebft n\u1ed1i.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t cu\u1ed9c h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u01a1 b\u1ea3n:<\/p>\n

    \n
  • Kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 bi\u1ebft v\u1ec1 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p \u2013 m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n
  • Ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m tr\u00ean Google v\u00e0 th\u1ea5y website c\u1ee7a b\u1ea1n \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean tr\u00ean trang \u0111\u1ea7u trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u2013 SEO<\/li>\n
  • Ng\u01b0\u1eddi d\u00f9ng tham kh\u1ea3o th\u00f4ng tin tr\u00ean website v\u00e0 \u0111\u0103ng k\u00fd form nh\u1eadn t\u00e0i li\u1ec7u, th\u00f4ng tin s\u1ea3n ph\u1ea9m \u2013 n\u1ed9i dung tr\u00ean site<\/li>\n
  • Ng\u01b0\u1eddi d\u00f9ng li\u00ean h\u1ec7 v\u1edbi b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c b\u00e1n h\u00e0ng ho\u1eb7c sales m\u1ed9t ho\u1eb7c hai l\u1ea7n v\u00e0 mu\u1ed1n \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed \u2013 li\u1ec7u c\u1ea3 hai \u0111\u1ed9i c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh?<\/li>\n
  • Ng\u01b0\u1eddi d\u00f9ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ph\u00ed \u2013 Email marketing l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi \u0111\u1ec3 k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/li>\n
  • Kh\u00e1ch h\u00e0ng d\u1eebng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 \u2013 b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh l\u00fd do<\/li>\n
  • B\u1ea1n c\u1ed1 g\u1eafng thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i v\u1edbi m\u1ed9t \u0111\u1ec1 ngh\u1ecb h\u1ea5p d\u1eabn h\u01a1n \u2013 ti\u1ebfp th\u1ecb qua email ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n

    Khi b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c chi ti\u1ebft h\u00f3a \u2013 d\u00f9 m\u1ee9c \u0111\u1ed9 c\u01a1 b\u1ea3n v\u00e0 \u0111\u01a1n gi\u1ea3n \u0111\u1ebfn \u0111\u00e2u, c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t v\u00e0i \u0111i\u1ec3m ti\u1ebfp x\u00fac quan tr\u1ecdng \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng! \u0110\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c b\u01b0\u1edbc trong qu\u00e1 tr\u00ecnh v\u1ebd b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, ph\u1ea7n ti\u1ebfp theo c\u1ee7a b\u00e0i vi\u1ebft, Masterskills s\u1ebd gi\u1edbi thi\u1ec7u chi ti\u1ebft m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 \u0111\u01a1n gi\u1ea3n, hi v\u1ecdng trong th\u1eddi gian ng\u1eafn s\u1eafp t\u1edbi, kh\u00e1ch h\u00e0ng \u2013 th\u01b0\u1ee3ng \u0111\u1ebf c\u1ee7a doanh nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i tr\u1ea3i nghi\u1ec7m nh\u1eefng h\u00e0nh tr\u00ecnh \u0111\u1ed9c \u0111\u00e1o, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ho\u00e0n h\u1ea3o nh\u1ea5t.<\/p>\n

    M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 v\u1ebd b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

    Smaply<\/h3>\n
    \"Smaply<\/p>\n

    C\u00f4ng c\u1ee5 v\u1ebd b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng Smaply<\/p>\n<\/div>\n

    Smaply s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn h\u01a1i kh\u00e1c so v\u1edbi c\u00e1c c\u00f4ng c\u1ee5\u00a0v\u1ebd b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay khi t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ch\u00e2n dung kh\u00e1ch h\u00e0ng \u2013 personas. M\u1ed9t khi \u0111\u00e3 v\u1ebd \u0111\u01b0\u1ee3c b\u1ea3n \u0111\u1ed3 ho\u00e0n ch\u1ec9nh, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng h\u00ecnh dung ra h\u1ec7 sinh th\u00e1i c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng, s\u1ef1 kh\u00e1c nhau gi\u1eefa c\u00e1c stakeholder<\/span><\/strong>\u00a0c\u0169ng nh\u01b0 m\u1ed1i quan h\u1ec7 c\u1ee7a ch\u00fang.<\/p>\n

    Sau khi ho\u00e0n th\u00e0nh, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 stakeholder \u0111\u1ec3 chi ti\u1ebft ch\u00e2n dung kh\u00e1ch h\u00e0ng, b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u0169ng nh\u01b0 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac d\u1ef1a tr\u00ean th\u00f4ng tin \u0111\u00f3. Hi\u1ec7n c\u00f3 13 b\u01b0\u1edbc \u0111\u1ec3 ho\u00e0n th\u00e0nh b\u1ea3n \u0111\u1ed3 trong c\u00f4ng c\u1ee5, sau \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t b\u1ea3n \u0111\u1ed3 r\u1ea5t chi ti\u1ebft \u0111\u1ec3 d\u1ec5 d\u00e0ng c\u1ea3i thi\u1ec7n c\u00e1c \u0111i\u1ec3m t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng. Hi\u1ec7n c\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p d\u00f9ng th\u1eed trong v\u00f2ng 14 ng\u00e0y ho\u1eb7c tr\u1ea3 ph\u00ed theo c\u00e1c g\u00f3i: Starter, Regular, Busines v\u00e0 Enterprise.<\/p>\n

    Touchpoint<\/h3>\n
    \"\u1ee8ng<\/p>\n

    Touchpoint cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p k\u1ebft h\u1ee3p c\u00e1c team trong doanh nghi\u1ec7p \u1edf m\u1ee9c cao nh\u1ea5t trong qu\u00e1 tr\u00ecnh v\u1ebd b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

    Touchpoint cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p k\u1ebft h\u1ee3p c\u00e1c team trong doanh nghi\u1ec7p \u1edf m\u1ee9c cao nh\u1ea5t trong qu\u00e1 tr\u00ecnh v\u1ebd b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 \u0111\u01b0\u1ee3c nh\u1eadp v\u00e0o \u0111\u1ec3 b\u1ea1n thi\u1ebft k\u1ebf m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng to\u00e0n di\u1ec7n.<\/p>\n

    \u0110\u1ed3ng th\u1eddi, Touchpoint c\u0169ng cung c\u1ea5p m\u1ed9t s\u1ed1 template \u0111\u1ec3 gi\u00fap b\u1ea1n b\u1eaft \u0111\u1ea7u v\u00e0 d\u1ec5 d\u00e0ng nh\u1ea5t \u0111\u1ec3 ch\u1ec9nh s\u1eeda, chia s\u1ebb th\u00f4ng tin. M\u1ed9t khi b\u1ea1n b\u1eaft \u0111\u1ea7u l\u1eadp b\u1ea3n \u0111\u1ed3 th\u1eed nghi\u1ec7m, \u0111i\u1ec3m ti\u1ebfp x\u00fac b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ROI, chi ph\u00ed v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 t\u00e1c \u0111\u1ed9ng t\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

    Canvanizer<\/h3>\n
    \"Canvannizer\"<\/p>\n

    C\u00f4ng c\u1ee5 v\u1ebd b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng Canvanizer<\/p>\n<\/div>\n

    Canvanizer c\u0169ng l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn \u0111\u01a1n gi\u1ea3n ti\u1ebfp theo \u0111\u1ec3 v\u1ebd b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh cho nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau c\u1ee7a doanh nghi\u1ec7p bao g\u1ed3m h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y l\u00e0 kh\u00f4ng t\u00edch h\u1ee3p d\u1eef li\u1ec7u, tuy nhi\u00ean, n\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p t\u1ed1t cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb khi mu\u1ed1n t\u00ecm c\u00e1ch \u0111\u1ec3 h\u00ecnh dung th\u00f4ng tin v\u00e0 chia s\u1ebb n\u00f3 v\u1edbi c\u00e1c team n\u1ed9i b\u1ed9. \u0110\u1ed3ng th\u1eddi, m\u1ed7i template c\u0169ng cung c\u1ea5p h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng c\u0169ng nh\u01b0 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft.<\/p>\n

    V\u1edbi nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c g\u1ee3i \u00fd \u1edf tr\u00ean, hi v\u1ecdng vi\u1ec7c v\u1ebd b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng s\u1ebd tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n h\u01a1n bao gi\u1edd h\u1ebft. \u0110\u1eebng qu\u00e1 quan tr\u1ecdng b\u1ea3n \u0111\u1ed3 c\u1ee7a m\u00ecnh ph\u1ea3i tr\u00f4ng th\u1ebf n\u00e0y hay th\u1ebf kh\u00e1c, thay v\u00e0o \u0111\u00f3, h\u00e3y t\u1eadp trung \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u00ecm ra nh\u1eefng \u0111i\u1ec3m m\u00ecnh c\u00f3 th\u1ec3 t\u1ed1i \u01b0u \u0111\u1ec3 t\u1eebng \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d c\u1ea3m th\u1ea5y \u1ea5n t\u01b0\u1ee3ng v\u00e0 nhanh ch\u00f3ng quay l\u1ea1i v\u1edbi doanh nghi\u1ec7p.<\/p>\n

    Tham kh\u1ea3o\u00a0Toprankblog, LivechatInc v\u00e0 Uxeria.com<\/em><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • Kh\u00f4ng t\u00edch h\u1ee3p CRM, b\u1ea1n s\u1ebd ch\u1eadm ch\u00e2n trong k\u1ef7 nguy\u00ean d\u1eef li\u1ec7u<\/em><\/li>\n
    • [Infographic] C\u00e1ch t\u00ednh gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Sau khi c\u00f3 nh\u1eefng h\u00ecnh dung c\u01a1 b\u1ea3n v\u1ec1 vai tr\u00f2 c\u0169ng nh\u01b0 c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 v\u1ebd cho m\u00ecnh b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1ed1i \u01b0u v\u00e0 d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, v\u1edbi t\u1eebng \u201c\u0111i\u1ec3m ch\u1ea1m\u201d ho\u00e0n h\u1ea3o. Ph\u1ea7n ti\u1ebfp theo c\u1ee7a chu\u1ed7i b\u00e0i v\u1ec1 B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53073"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53073"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53073\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}