{"id":53079,"date":"2023-12-20T06:14:40","date_gmt":"2023-12-19T23:14:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/gia-tri-thuong-hieu-la-gi-nhung-chien-luoc-gia-tang-gia-tri-hieu-qua.html"},"modified":"2023-12-20T06:14:40","modified_gmt":"2023-12-19T23:14:40","slug":"gia-tri-thuong-hieu-la-gi-nhung-chien-luoc-gia-tang-gia-tri-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/gia-tri-thuong-hieu-la-gi-nhung-chien-luoc-gia-tang-gia-tri-hieu-qua.html","title":{"rendered":"Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c gia t\u0103ng gi\u00e1 tr\u1ecb hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
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Ngo\u00e0i vi\u1ec7c n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng, Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Value) \u0111\u01b0\u1ee3c xem l\u00e0 th\u01b0\u1edbc \u0111o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u00e1nh gi\u00e1 v\u1ec1 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. Theo b\u00e1o c\u00e1o Global 500 c\u1ee7a Brand Finance, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u0111\u00e3 t\u0103ng 23% , l\u00ean 7,4 ngh\u00ecn t\u1ef7 USD. V\u1eady gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec v\u00e0 \u0111\u01b0\u1ee3c c\u1ea5u th\u00e0nh d\u1ef1a tr\u00ean nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o?<\/span><\/p>\n

\"Gi\u00e1<\/p>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c gia t\u0103ng gi\u00e1 tr\u1ecb hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?\u00a0\u00a0<\/b><\/h2>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Value) l\u00e0 gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5, Apple l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t 355,1 t\u1ef7 USD.<\/span><\/p>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 th\u01b0\u1edbc \u0111o \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u gi\u00fap bi\u1ebft \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh gi\u00e1 \u0111\u1ec3 ph\u1ee5c v\u1ee5 c\u00e1c m\u1ee5c \u0111\u00edch nh\u01b0 mua b\u00e1n hay \u0111\u1ecbnh gi\u00e1 c\u1ed5 phi\u1ebfu, gi\u00e1 nh\u01b0\u1ee3ng quy\u1ec1n\u2026<\/span><\/p>\n

Ngo\u00e0i ra, c\u00f2n c\u00f3 c\u00e1ch hi\u1ec3u kh\u00e1c v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c c\u1ed9ng th\u00eam v\u00e0o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng tin t\u01b0\u1edfng v\u00e0 s\u1eb5n s\u00e0ng chi tr\u1ea3 cao h\u01a1n cho c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u cao h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n th\u00f4ng qua m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft, l\u00f2ng trung th\u00e0nh v\u00e0 s\u1eb5n s\u00e0ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/span><\/p>\n

V\u00ed d\u1ee5, m\u1ed9t s\u1ea3n ph\u1ea9m kem \u0111\u00e1nh r\u0103ng th\u00f4ng th\u01b0\u1eddng c\u00f3 gi\u00e1 5 \u0111\u00f4 la tr\u00ean th\u1ecb tr\u01b0\u1eddng. N\u1ebfu c\u00f9ng s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u01b0\u1ee3c tung ra th\u1ecb tr\u01b0\u1eddng b\u1edfi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng v\u1edbi gi\u00e1 7 \u0111\u00f4 la th\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi th\u00eam 2 \u0111\u00f4 la cho s\u1ea3n ph\u1ea9m n\u00e0y, th\u00ec s\u1ef1 t\u0103ng gi\u00e1 n\u00e0y ch\u00ednh l\u00e0 nh\u1edd \u0111\u01b0\u1ee3c c\u1ed9ng th\u00eam gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Quan \u0111i\u1ec3m v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00e1c nhau khi x\u00e9t \u1edf kh\u00eda c\u1ea1nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 doanh nghi\u1ec7p:<\/span><\/p>\n

    \n
  • Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u theo quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng: <\/b>L\u00e0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 l\u1ee3i \u00edch v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, gi\u00e1 c\u1ea3, tr\u1ea3i nghi\u1ec7m, gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac,\u2026<\/span><\/li>\n
  • Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u theo quan \u0111i\u1ec3m c\u1ee7a doanh nghi\u1ec7p:<\/b> L\u00e0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 doanh nghi\u1ec7p nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 l\u1ee3i th\u1ebf c\u1ea1nh tranh, kh\u1ea3 n\u0103ng t\u0103ng doanh thu, l\u1ee3i nhu\u1eadn,\u2026<\/span><\/span>\n
    \"Gi\u00e1<\/p>\n

    Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/p>\n<\/div>\n<\/li>\n<\/ul>\n

    L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h2>\n

    M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u cao s\u1ebd gi\u00fap doanh nghi\u1ec7p:<\/span><\/p>\n

      \n
    • T\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn: M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh s\u1ebd thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u cao th\u01b0\u1eddng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i h\u01a1n, c\u00f3 \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng h\u01a1n, t\u0103ng doanh thu, l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/span><\/li>\n
    • Gi\u1ea3m chi ph\u00ed marketing: v\u00ec kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 s\u1eb5n ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n
    • T\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh: M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c nh\u1edd v\u00e0o ni\u1ec1m tin, ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n

      Nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7<\/b>u<\/span><\/h2>\n

      Nh\u00ecn chung gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a v\u00e0o hai y\u1ebfu t\u1ed1 ch\u00ednh \u0111\u00f3 l\u00e0 chi ph\u00ed x\u00e2y d\u1ef1ng v\u00e0 chi ph\u00ed d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

      Cost-Based Brand Valuation (Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean chi ph\u00ed x\u00e2y d\u1ef1ng)<\/b><\/h3>\n

      Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean chi ph\u00ed x\u00e2y d\u1ef1ng (Cost-Based Brand Valuation) d\u1ef1a tr\u00ean chi ph\u00ed m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 b\u1ecf ra \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3, N\u00f3 c\u0169ng bao g\u1ed3m t\u1ed5ng chi ph\u00ed m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 b\u1ecf ra \u0111\u1ec3 t\u1ea1o d\u1ef1ng nh\u1eadn th\u1ee9c, l\u00f2ng trung th\u00e0nh v\u00e0 nh\u1eefng chi ph\u00ed b\u1ecf ra t\u1eeb khi th\u01b0\u01a1ng hi\u1ec7u m\u1edbi th\u00e0nh l\u1eadp \u0111\u1ec3 g\u1ea7y d\u1ef1ng danh ti\u1ebfng nh\u01b0:<\/span><\/p>\n

        \n
      • Chi ph\u00ed nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng\u00a0s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/span><\/li>\n
      • Chi ph\u00ed marketing v\u00e0 truy\u1ec1n th\u00f4ng<\/span><\/li>\n
      • Chi ph\u00ed thi\u1ebft k\u1ebf v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n
      • Chi ph\u00ed \u0111\u0103ng k\u00fd v\u00e0 b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span>\n
        \"Gi\u00e1<\/p>\n

        Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean chi ph\u00ed x\u00e2y d\u1ef1ng<\/p>\n<\/div>\n<\/li>\n<\/ul>\n

        Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean gi\u00e1 th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\n

        Brand Value d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

        Ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ecbnh gi\u00e1 n\u00e0y y\u00eau c\u1ea7u b\u1ea1n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch s\u00e2u v\u1ec1 c\u00e1c kho\u1ea3n chi ph\u00ed v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u r\u1ed3i so s\u00e1nh v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, \u0111\u01b0a ra c\u00e1c d\u1ef1 \u0111o\u00e1n v\u00e0 \u01b0\u1edbc t\u00ednh v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 n\u00ean \u1edf m\u1ee9c n\u00e0o so v\u1edbi c\u00e1c c\u00f4ng ty c\u00f9ng l\u0129nh v\u1ef1c.\u00a0<\/span><\/p>\n

        \u0110\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c, doanh nghi\u1ec7p c\u1ea7n th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng t\u1eeb nhi\u1ec1u ngu\u1ed3n \u0111\u1ec3 c\u00f3 c\u0103n c\u1ee9 \u0111\u1ecbnh gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m.<\/span><\/p>\n

        Nh\u1eefng c\u00e1ch gi\u00fap gia t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3<\/b><\/h2>\n

        \u0110\u1ec3 gia t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c c\u00e1ch sau<\/span><\/p>\n

        T\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h3>\n

        Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi h\u1ecd ph\u1ea3i l\u1ef1a ch\u1ecdn gi\u1eefa s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c s\u1ef1 l\u1ef1a ch\u1ecdn thay th\u1ebf. Nghi\u00ean c\u1ee9u Millward Brown ch\u1ec9 ra r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng mua c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd tin t\u01b0\u1edfng, c\u00f3 s\u1ef1 n\u1ed5i b\u1eadt v\u00e0 kh\u00e1c bi\u1ec7t. X\u00e2y d\u1ef1ng c\u1ea3m x\u00fac t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t c\u00f3 \u00fd ngh\u0129a so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch l\u1edbn h\u01a1n \u0111\u1ebfn 13%, v\u00e0 t\u0103ng g\u1ea5p b\u1ed1n l\u1ea7n so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3.<\/span><\/p>\n

        \u0110\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 kh\u00e1c bi\u1ec7t m\u1ed9t c\u00e1ch t\u1ed1t nh\u01b0:<\/span><\/p>\n

          \n
        • Lu\u00f4n th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c t\u00ednh minh b\u1ea1ch, ch\u00ednh tr\u1ef1c<\/span><\/li>\n
        • T\u1ea1o ra s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o\u00a0<\/span><\/li>\n
        • X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u00e0 kh\u00f3 qu\u00ean trong m\u1eaft kh\u00e1ch h\u00e0ng<\/span><\/li>\n
        • T\u1eadp trung \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3<\/span><\/li>\n<\/ul>\n

          N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch<\/b><\/h3>\n

          Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch \u0111\u01b0\u1ee3c coi l\u00e0 khi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c k\u00eanh v\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac m\u00e0 kh\u00f4ng g\u1eb7p b\u1ea5t k\u1ef3 kh\u00f3 kh\u0103n n\u00e0o.<\/span><\/p>\n

          V\u00ed d\u1ee5 nh\u01b0 Amazon \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm v\u00e0 mua c\u00e1c s\u1ea3n ph\u1ea9m h\u1ecd mu\u1ed1n, \u0111\u1ed3ng th\u1eddi quy tr\u00ecnh v\u1eadn chuy\u1ec3n v\u00e0 tr\u1ea3 l\u1ea1i c\u1ee7a Amazon di\u1ec5n ra nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. Amazon c\u0169ng cung c\u1ea5p nhi\u1ec1u t\u00f9y ch\u1ecdn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng nh\u01b0 tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp 24\/7 v\u00e0 h\u1ed7 tr\u1ee3 qua \u0111i\u1ec7n tho\u1ea1i. Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch n\u00e0y \u0111\u00e3 gi\u00fap Amazon n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

          \"N\u00e2ng<\/p>\n

          N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng gi\u00fap t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

          C\u00e2n b\u1eb1ng gi\u1eefa gi\u00e1 tr\u1ecb k\u1ef3 v\u1ecdng v\u00e0 gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h3>\n

          Gi\u00e1 tr\u1ecb k\u1ef3 v\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i t\u1eeb th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

          Gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

          C\u00e2n b\u1eb1ng gi\u1eefa gi\u00e1 tr\u1ecb k\u1ef3 v\u1ecdng v\u00e0 gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t\u00a0th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. N\u1ebfu gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u1ea5p h\u01a1n gi\u00e1 tr\u1ecb k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00ec kh\u00e1ch h\u00e0ng s\u1ebd th\u1ea5t v\u1ecdng v\u00e0 c\u00f3 th\u1ec3 r\u1eddi b\u1ecf th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u cao h\u01a1n gi\u00e1 tr\u1ecb k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00ec kh\u00e1ch h\u00e0ng s\u1ebd h\u00e0i l\u00f2ng v\u00e0 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a b\u1ea1n.<\/span><\/p>\n

          \u0110\u1ec3 c\u00e2n b\u1eb1ng gi\u1eefa gi\u00e1 tr\u1ecb k\u1ef3 v\u1ecdng v\u00e0 gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u1ea7n:<\/span><\/p>\n

            \n
          • X\u00e2y d\u1ef1ng k\u1ef3 v\u1ecdng ph\u00f9 h\u1ee3p nh\u01b0 s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef, h\u00ecnh \u1ea3nh trung th\u1ef1c, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/span><\/li>\n
          • Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c nh\u01b0 t\u1eadp trung v\u00e0o nhu c\u1ea7u kh\u00e1ch h\u00e0ng, t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n
          • L\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng: Doanh nghi\u1ec7p c\u1ea7n l\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua kh\u1ea3o s\u00e1t, g\u1eedi email, g\u1ecdi \u0111i\u1ec7n tho\u1ea1i,.. Sau \u0111\u00f3 r\u00fat kinh nghi\u1ec7m \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 ng\u00e0y c\u00e0ng \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a KH.<\/span><\/li>\n<\/ul>\n

            Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho m\u1ed9t doanh nghi\u1ec7p, gi\u00fap thu h\u00fat v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            Ngo\u00e0i vi\u1ec7c n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng, Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Value) \u0111\u01b0\u1ee3c xem l\u00e0 th\u01b0\u1edbc \u0111o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u00e1nh gi\u00e1 v\u1ec1 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. Theo b\u00e1o c\u00e1o Global 500 c\u1ee7a Brand Finance, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u0111\u00e3 t\u0103ng 23% , l\u00ean 7,4 ngh\u00ecn t\u1ef7 USD. V\u1eady gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec v\u00e0 \u0111\u01b0\u1ee3c c\u1ea5u th\u00e0nh d\u1ef1a tr\u00ean nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o?<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53079"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53079"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53079\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}