{"id":53089,"date":"2023-12-20T06:16:59","date_gmt":"2023-12-19T23:16:59","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hieu-ung-tuong-ho-trong-marketing-cach-thuc-day-khach-mua-hang-ngay-ca-khi-khong-co-nhu-cau.html"},"modified":"2023-12-20T06:16:59","modified_gmt":"2023-12-19T23:16:59","slug":"hieu-ung-tuong-ho-trong-marketing-cach-thuc-day-khach-mua-hang-ngay-ca-khi-khong-co-nhu-cau","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hieu-ung-tuong-ho-trong-marketing-cach-thuc-day-khach-mua-hang-ngay-ca-khi-khong-co-nhu-cau.html","title":{"rendered":"Hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7 trong marketing: C\u00e1ch th\u00fac \u0111\u1ea9y kh\u00e1ch mua h\u00e0ng ngay c\u1ea3 khi kh\u00f4ng c\u00f3 nhu c\u1ea7u"},"content":{"rendered":"
\n

Ti\u1ebfn s\u0129 Robert Cialdini \u0111\u00e3 li\u1ec7t k\u00ea hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7 trong cu\u1ed1n s\u00e1ch \u201cInfluence: The Psychology of Persuasion\u201d. Hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7 l\u00e0 m\u1ed9t trong s\u00e1u y\u1ebfu t\u1ed1 c\u00f3 kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u01b0\u1eddi kh\u00e1c, c\u1ee5 th\u1ec3 l\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi kh\u00e1ch h\u00e0ng khi n\u00f3i \u0111\u1ebfn l\u0129nh v\u1ef1c marketing v\u00e0 b\u00e1n h\u00e0ng.<\/span><\/p>\n

Khi m\u00f4 t\u1ea3 hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7, \u00f4ng \u0111\u00e3 chia s\u1ebb m\u1ed9t nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh, trong \u0111\u00f3 ti\u1ec1n boa c\u1ee7a ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 t\u0103ng 3% khi th\u1ef1c kh\u00e1ch \u0111\u01b0\u1ee3c t\u1eb7ng m\u1ed9t vi\u00ean b\u1ea1c h\u00e0 v\u00e0 14% khi th\u1ef1c kh\u00e1ch \u0111\u01b0\u1ee3c t\u1eb7ng hai vi\u00ean b\u1ea1c h\u00e0.<\/span><\/p>\n

Hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7 (Reciprocity) l\u00e0 g\u00ec?<\/b><\/h2>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a ti\u1ebfn s\u0129 Cialdini, hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7 l\u00e0 m\u1ed9t nguy\u00ean t\u1eafc t\u00e2m l\u00fd x\u00e3 h\u1ed9i m\u00f4 t\u1ea3 c\u00e1ch con ng\u01b0\u1eddi ta th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng \u0111\u00e1p l\u1ea1i m\u1ed9t \u00e2n hu\u1ec7 ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb ng\u01b0\u1eddi kh\u00e1c, hay \u0111\u01b0\u1ee3c g\u1ecdi n\u00f4m na l\u00e0 t\u00e2m l\u00fd \u201cc\u00f3 \u0111i c\u00f3 l\u1ea1i\u201d.<\/span><\/p>\n

\"Hi\u1ec7u<\/p>\n

Hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7 \u2013 Reciprocity l\u00e0 g\u00ec?<\/p>\n<\/div>\n

Khi ch\u00fang ta nh\u1eadn \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec \u0111\u00f3 t\u1eeb ng\u01b0\u1eddi kh\u00e1c th\u00ec ch\u00fang ta th\u01b0\u1eddng c\u1ea3m th\u1ea5y mu\u1ed1n \u0111\u00e1p l\u1ea1i ho\u1eb7c b\u00e0y t\u1ecf l\u00f2ng bi\u1ebft \u01a1n. Hi\u1ec7u \u1ee9ng n\u00e0y c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong ti\u1ebfp th\u1ecb v\u00e0 kinh doanh, khi th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 \u0111\u1ed9ng cung c\u1ea5p tr\u01b0\u1edbc c\u00e1c gi\u00e1 tr\u1ecb \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng ho\u1eb7c t\u01b0\u01a1ng t\u00e1c qua l\u1ea1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

M\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng marketing ph\u1ed5 bi\u1ebfn d\u1ef1a tr\u00ean hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7 nh\u01b0 t\u1eb7ng qu\u00e0, t\u1eb7ng s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed (s\u1ea3n ph\u1ea9m sample hay minisize)\u2026<\/span><\/p>\n

\u1ee8ng d\u1ee5ng hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7 trong marketing v\u00e0 b\u00e1n h\u00e0ng<\/b><\/h2>\n

Hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7 trong marketing v\u00e0 b\u00e1n h\u00e0ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng t\u00edch c\u1ef1c v\u00e0 t\u1ea1o gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch v\u00e0 quan t\u00e2m t\u1eeb b\u1ea1n, h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1p l\u1ea1i b\u1eb1ng c\u00e1ch \u1ee7ng h\u1ed9 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, ho\u1eb7c chia s\u1ebb v\u1ec1 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c \u0111\u00f3 v\u1edbi ng\u01b0\u1eddi kh\u00e1c v\u00e0 v\u00f4 t\u00ecnh marketing truy\u1ec1n mi\u1ec7ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u00e1p d\u1ee5ng hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7 trong marketing v\u00e0 b\u00e1n h\u00e0ng:<\/span><\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5: <\/b>Cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u01a1 h\u1ed9i th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mi\u1ec5n ph\u00ed ho\u1eb7c v\u1edbi gi\u00e1 \u01b0u \u0111\u00e3i. Khi h\u1ecd c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c, h\u1ecd c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y bi\u1ebft \u01a1n v\u00e0 s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n trong t\u01b0\u01a1ng lai ho\u1eb7c chia s\u1ebb v\u1ec1 tr\u1ea3i nghi\u1ec7m \u0111\u00f3 v\u1edbi ng\u01b0\u1eddi kh\u00e1c.<\/span><\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh t\u1eb7ng qu\u00e0 v\u00e0 khuy\u1ebfn m\u00e3i: <\/b>T\u1eb7ng qu\u00e0 k\u00e8m ho\u1eb7c gi\u1ea3m gi\u00e1 cho c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng ho\u1eb7c giao d\u1ecbch. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1ea5y m\u00ecnh \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed \u0111\u1eb7c bi\u1ec7t v\u00e0 s\u1ebd c\u00f3 \u0111\u1ed9ng l\u1ef1c h\u01a1n \u0111\u1ec3 quay l\u1ea1i mua h\u00e0ng.<\/span><\/p>\n

\"\u1ee8ng<\/p>\n

\u1ee8ng d\u1ee5ng hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7 trong marketing, b\u00e1n h\u00e0ng \u0111\u1ec3 thu h\u00fat, gia t\u0103ng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5:\u00a0<\/b>\u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp v\u00e0 tham gia t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng. N\u00f3 nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c s\u1ef1 ki\u1ec7n, ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp, gian h\u00e0ng t\u01b0\u01a1ng t\u00e1c, ho\u1eb7c c\u00e1c tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf \u1ea3o.<\/p>\n

    \n
  • S\u1ea3n ph\u1ea9m \u1ea3o v\u00e0 th\u1eed nghi\u1ec7m d\u1ecbch v\u1ee5: <\/b>S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 VR v\u00e0 AR \u0111\u1ec3 t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng \u1ea3o cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n m\u00e0 h\u1ecd c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c nh\u01b0 th\u1eadt. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho nhi\u1ec1u ng\u00e0nh, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n (cho ph\u00e9p kh\u00e1ch h\u00e0ng th\u0103m nh\u00e0 \u1ea3o), th\u1eddi trang (cho ph\u00e9p kh\u00e1ch h\u00e0ng th\u1eed trang ph\u1ee5c \u1ea3o), ho\u1eb7c du l\u1ecbch (cho ph\u00e9p kh\u00e1ch h\u00e0ng tham quan \u0111\u1ecba \u0111i\u1ec3m du l\u1ecbch \u1ea3o)\u2026<\/span><\/li>\n
  • Tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m t\u00f9y ch\u1ec9nh: <\/b>VR v\u00e0 AR cho ph\u00e9p t\u1ea1o ra tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u00f9y ch\u1ec9nh cho t\u1eebng kh\u00e1ch h\u00e0ng. H\u1ecd c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 theo s\u1edf th\u00edch c\u1ee7a h\u1ecd v\u00e0 xem tr\u01b0\u1edbc tr\u01b0\u1edbc khi mua.<\/span><\/li>\n
  • H\u1ed9i th\u1ea3o v\u00e0 tri\u1ec3n l\u00e3m \u1ea3o: <\/b>S\u1eed d\u1ee5ng VR v\u00e0 AR \u0111\u1ec3 t\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o v\u00e0 tri\u1ec3n l\u00e3m \u1ea3o, cho ph\u00e9p b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n h\u1ecd c\u00f3 m\u1eb7t t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m v\u1eadt l\u00fd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n

    Cung c\u1ea5p t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn v\u00e0 chia s\u1ebb ki\u1ebfn th\u1ee9c: <\/b>Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u01b0a th\u00edch mua h\u00e0ng t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f3 chia s\u1ebb ki\u1ebfn th\u1ee9c v\u00e0 gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1. V\u00ec v\u1eady, h\u00e3y cung c\u1ea5p t\u00e0i li\u1ec7u ho\u1eb7c ki\u1ebfn th\u1ee9c li\u00ean quan \u0111\u1ebfn ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea1o ni\u1ec1m tin v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    C\u00e1c v\u00ed d\u1ee5 th\u01b0\u01a1ng hi\u1ec7u \u1ee9ng d\u1ee5ng hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7<\/b><\/h2>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c v\u00ed d\u1ee5 v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u1ee9ng d\u1ee5ng hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7 trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd:<\/span><\/p>\n

    goop<\/b>: goop l\u00e0 m\u1ed9t \u201cth\u01b0\u01a1ng hi\u1ec7u l\u1ed1i s\u1ed1ng hi\u1ec7n \u0111\u1ea1i\u201d do Gwyneth Paltrow s\u00e1ng l\u1eadp, chuy\u00ean v\u1ec1 l\u00e0m \u0111\u1eb9p v\u00e0 th\u1eddi trang. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb t\u01b0\u01a1ng h\u1ed7 \u0111\u01a1n gi\u1ea3n v\u00e0 tr\u1ef1c ti\u1ebfp l\u00e0 cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed k\u00e8m m\u1ed7i l\u1ea7n mua s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p. S\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed \u0111\u00f3 l\u00e0 t\u1ea9y t\u1ebf b\u00e0o ch\u1ebft GOOGLOW Microderm. B\u1eb1ng c\u00e1ch n\u00e0y, goop c\u00f3 th\u1ec3 t\u0103ng c\u01a1 h\u1ed9i mua h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng n\u1ec1n m\u00f3ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    Spotify Premium: <\/b>Spotify cung c\u1ea5p m\u1ed9t d\u1ecbch v\u1ee5 th\u1eed nghi\u1ec7m mi\u1ec5n ph\u00ed trong 30 ng\u00e0y cho g\u00f3i Premium cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng nghe nh\u1ea1c ch\u1ea5t l\u01b0\u1ee3ng cao, kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n b\u1edfi qu\u1ea3ng c\u00e1o v\u00e0 c\u00f3 th\u1ec3 t\u1ea3i nh\u1ea1c \u0111\u1ec3 nghe ngo\u1ea1i tuy\u1ebfn. Sau khi d\u00f9ng th\u1ee7 g\u00f3i Premium, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng s\u1ebd ti\u1ebfp t\u1ee5c gia h\u1ea1n v\u00ec h\u1ecd kh\u00f3 m\u00e0 t\u1eeb b\u1ecf vi\u1ec7c nghe nh\u1ea1c ch\u1ea5t l\u01b0\u1ee3ng cao.<\/span><\/p>\n

    \"Spotify<\/p>\n

    Spotify \u1ee9ng d\u1ee5ng hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7 m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng tham gia Spotify Premium<\/p>\n<\/div>\n

    Moz: <\/b>Moz l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m SEO n\u1ed5i ti\u1ebfng. Moz cung c\u1ea5p t\u00e0i li\u1ec7u mi\u1ec5n ph\u00ed v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 SEO cho ng\u01b0\u1eddi d\u00f9ng mi\u1ec5n ph\u00ed, t\u1ea1o c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. H\u1ecd c\u0169ng cung c\u1ea5p phi\u00ean b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u00f4ng c\u1ee5 c\u1ee7a h\u1ecd \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u1edf r\u1ed9ng c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

    Dropbox:<\/b> Dropbox \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7 trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch t\u1ea1o ra ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u. H\u1ecd t\u1eb7ng cho ng\u01b0\u1eddi d\u00f9ng th\u00eam 500MB dung l\u01b0\u1ee3ng l\u01b0u tr\u1eef khi h\u1ecd gi\u1edbi thi\u1ec7u m\u1ed9t ng\u01b0\u1eddi kh\u00e1c. \u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u c\u0169ng nh\u1eadn \u0111\u01b0\u1ee3c th\u00eam 500MB. Ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng c\u1ee7a Dropbox gi\u1edbi thi\u1ec7u th\u00eam nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c v\u00e0 Dropbox nhanh ch\u00f3ng thu h\u00fat h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng trong th\u1eddi gian ng\u1eafn.<\/span><\/p>\n

    Blue Bottle Coffee: <\/b>Blue Bottle Coffee l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u rang c\u00e0 ph\u00ea chuy\u00ean nghi\u1ec7p b\u00e1n c\u00e0 ph\u00ea \u0111\u1eb7c bi\u1ec7t, thi\u1ebft b\u1ecb pha c\u00e0 ph\u00ea, ly s\u1ee9 v\u00e0 nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c. H\u1ecd cung c\u1ea5p c\u00e1c h\u01b0\u1edbng d\u1eabn pha c\u00e0 ph\u00ea gi\u00fap ng\u01b0\u1eddi mua h\u00e0ng c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn nhi\u1ec1u c\u00e1ch pha c\u00e0 ph\u00ea kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y gi\u00fap Blue Bottle Coffee cung c\u1ea5p gi\u00e1 tr\u1ecb thi\u1ebft th\u1ef1c cho nh\u1eefng kh\u00e1ch h\u00e0ng \u0111am m\u00ea c\u00e0 ph\u00ea, t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng c\u01a1 h\u1ed9i mua s\u1eafm v\u00e0 \u0111\u1ed3ng th\u1eddi b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh.<\/span><\/p>\n

    Hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng minh nh\u1eadn ra gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi \u0111\u00f2i h\u1ecfi h\u1ecd th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng n\u00e0o. Vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng th\u00f4ng qua n\u1ed9i dung, c\u00e1c \u01b0u \u0111\u00e3i,\u2026 c\u00f3 th\u1ec3 k\u00edch th\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft. H\u00e3y suy ngh\u0129 v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7 \u0111\u1ec3 ti\u1ebfp c\u1eadn, g\u1eafn b\u00f3 v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c qua l\u1ea1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n.<\/span><\/p>\n

    Xem th\u00eam:<\/strong><\/em><\/p>\n

    Flywheel l\u00e0 g\u00ec? C\u00e1ch \u1ee9ng d\u1ee5ng hi\u1ec7u \u1ee9ng Flywheel trong ti\u1ebfp th\u1ecb<\/strong><\/em><\/p>\n

    T\u1ea1o hi\u1ec7u \u1ee9ng viral (lan truy\u1ec1n) \u2013 Chi\u1ebfn l\u01b0\u1ee3c marketing h\u00e0ng \u0111\u1ea7u<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Ti\u1ebfn s\u0129 Robert Cialdini \u0111\u00e3 li\u1ec7t k\u00ea hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7 trong cu\u1ed1n s\u00e1ch \u201cInfluence: The Psychology of Persuasion\u201d. Hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7 l\u00e0 m\u1ed9t trong s\u00e1u y\u1ebfu t\u1ed1 c\u00f3 kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u01b0\u1eddi kh\u00e1c, c\u1ee5 th\u1ec3 l\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi kh\u00e1ch h\u00e0ng khi n\u00f3i \u0111\u1ebfn l\u0129nh v\u1ef1c marketing v\u00e0 b\u00e1n h\u00e0ng.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53089"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53089"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53089\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}