{"id":53093,"date":"2023-12-20T06:17:47","date_gmt":"2023-12-19T23:17:47","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tang-gia-tri-san-pham-nho-dich-vu-khach-hang.html"},"modified":"2023-12-20T06:17:47","modified_gmt":"2023-12-19T23:17:47","slug":"tang-gia-tri-san-pham-nho-dich-vu-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tang-gia-tri-san-pham-nho-dich-vu-khach-hang.html","title":{"rendered":"T\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m nh\u1edd d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
Gi\u00e1 c\u1ea3, gi\u00e1 th\u00e0nh v\u00e0 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau c\u1ea5u th\u00e0nh n\u00ean h\u00e0ng h\u00f3a. N\u1ebfu bi\u1ebft c\u00e1ch t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng \u201cr\u00fat v\u00ed\u201d d\u1ec5 d\u00e0ng v\u00e0 quay l\u1ea1i v\u00e0o l\u1ea7n k\u1ebf ti\u1ebfp. \u0110\u1eb7c bi\u1ec7t, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o c\u0169ng g\u00f3p ph\u1ea7n l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m.<\/p>\n

\u0110\u1ecbnh ngh\u0129a gi\u00e1 c\u1ea3, gi\u00e1 th\u00e0nh v\u00e0 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/h2>\n

Gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 kho\u1ea3n ti\u1ec1n ph\u1ea3i tr\u1ea3 \u0111\u1ec3 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m. Gi\u00e1 th\u00e0nh l\u00e0 s\u1ed1 ti\u1ec1n ph\u00e1t sinh trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a, hay gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng ti\u1ec1n c\u1ee7a c\u00e1c ngu\u1ed3n l\u1ef1c t\u1ea1o ra s\u1ea3n ph\u1ea9m. Ng\u01b0\u1ee3c l\u1ea1i, gi\u00e1 tr\u1ecb nh\u1eb1m \u00e1m ch\u1ec9 \u00edch l\u1ee3i c\u1ee7a h\u00e0ng h\u00f3a hay d\u1ecbch v\u1ee5 \u0111\u1ed1i v\u1edbi m\u1ed9t c\u00e1 nh\u00e2n c\u1ee5 th\u1ec3.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng l\u00e0 n\u01a1i h\u00e0ng tri\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c giao d\u1ecbch m\u1ed7i ng\u00e0y, ch\u00fang kh\u00e1c bi\u1ec7t v\u1ec1 k\u00edch c\u1ee1, h\u00ecnh d\u00e1ng, m\u00e0u s\u1eafc, ch\u1ee9c n\u0103ng\u2026 \u0110i\u1ec1u \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ea5t c\u1ee9 khi n\u00e0o mu\u1ed1n mua m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0: \u201cGi\u00e1 c\u1ea3 c\u1ee7a h\u00e0ng h\u00f3a hay d\u1ecbch v\u1ee5 l\u00e0 bao nhi\u00eau?\u201d, \u201cChi ph\u00ed \u0111\u1ec3 s\u1ea3n xu\u1ea5t ra ch\u00fang l\u00e0 bao nhi\u00eau?\u201d v\u00e0 \u201cS\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 mang \u0111\u1ebfn l\u1ee3i \u00edch g\u00ec cho t\u00f4i?\u201d. H\u00e3y xem nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n gi\u1eefa gi\u00e1 c\u1ea3, gi\u00e1 th\u00e0nh v\u00e0 gi\u00e1 tr\u1ecb d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

\"T\u0103ng<\/p>\n

Ph\u00e2n bi\u1ec7t gi\u00e1 c\u1ea3, gi\u00e1 th\u00e0nh v\u00e0 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

Vai tr\u00f2 c\u1ee7a gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/h2>\n

Trang BusinessDictionary.com ch\u1ec9 ra r\u1eb1ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m \u201cc\u00f3 th\u1ec3 c\u00f3 r\u1ea5t \u00edt ho\u1eb7c kh\u00f4ng c\u00f3 li\u00ean quan g\u00ec v\u1edbi gi\u00e1 c\u1ea3 th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m khi th\u1ecfa m\u00e3n nhu c\u1ea7u kh\u00e1ch h\u00e0ng\u201d. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a\u00a0vi\u1ec7c t\u00ecm hi\u1ec3u t\u1edbi g\u1ed1c r\u1ec5 c\u00e1c nh\u00e2n t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng. Trong khi nhi\u1ec1u c\u00f4ng ty l\u1ea1i th\u01b0\u1eddng ch\u1ec9 \u0111\u01a1n gi\u1ea3n thi\u1ebft l\u1eadp m\u1ed9t m\u1ee9c gi\u00e1 v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ef1a tr\u00ean nh\u1eefng g\u00ec h\u1ecd ngh\u0129 kh\u00e1ch h\u00e0ng mu\u1ed1n, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng c\u0103n c\u1ee9 v\u00e0o c\u00e1c d\u1ea5u hi\u1ec7u di\u1ec5n ra d\u01b0\u1edbi b\u1ec1 n\u1ed5i th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 y\u1ebfu t\u1ed1 tr\u1ee3 gi\u00fap \u0111\u1eafc l\u1ef1c trong marketing. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1ee3i \u00edch khi gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng v\u00e0 thu h\u00fat:<\/p>\n

    \n
  • T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t m\u1ea1nh m\u1ebd gi\u1eefa c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
  • Kh\u00f4ng nh\u1eefng t\u0103ng s\u1ed1 l\u01b0\u1ee3ng m\u00e0 c\u00f2n t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n
  • Gi\u00e0nh th\u1ecb ph\u1ea7n trong nh\u1eefng ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau.<\/li>\n
  • C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty.<\/li>\n
  • T\u0103ng l\u1ee3i nhu\u1eadn.<\/li>\n
  • \u0110\u1ea3m b\u1ea3o r\u1eb1ng moi ng\u01b0\u1eddi trong c\u00f4ng ty t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng theo m\u1ed9t th\u00f4ng \u0111i\u1ec7p chung.<\/li>\n<\/ul>\n

    V\u1ec1 c\u01a1 b\u1ea3n, vi\u1ec7c t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u00e1p \u1ee9ng nh\u1eefng y\u00eau c\u1ea7u sau:<\/span><\/p>\n

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    • S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ch\u00e2m kinh doanh (s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn) nh\u01b0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u \u0111\u1ec3 di\u1ec5n t\u1ea3 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m.<\/li>\n
    • Th\u00eam nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. Nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0o m\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111ang c\u1ea7n ph\u1ea3i gi\u1ea3i quy\u1ebft? \u0110i\u1ec1u g\u00ec kh\u00f4ng \u0111em l\u1ea1i l\u1ee3i \u00edch cho h\u1ecd?<\/li>\n
    • Nh\u1ea5n m\u1ea1nh l\u1ee3i \u00edch thay v\u00ec t\u00ednh n\u0103ng. Kh\u00f4ng gi\u1ea3i th\u00edch c\u00f4ng ngh\u1ec7 xu\u1ea5t ch\u00fang th\u1ebf n\u00e0o, thay v\u00e0o \u0111\u00f3 h\u00e3y khi\u1ebfn kh\u00e1ch h\u00e0ng hi\u1ec3u h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec khi s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u00f3. C\u00e1c v\u00ed d\u1ee5 v\u1ec1 l\u1ee3i \u00edch \u0111em l\u1ea1i c\u01a1 h\u1ed9i thu l\u1ee3i nhu\u1eadn l\u1edbn h\u01a1n, l\u1ee3i th\u1ebf c\u1ea1nh tranh, gi\u1ea3m chi ph\u00ed, t\u0103ng s\u1ef1 ti\u1ec7n l\u1ee3i cho kh\u00e1ch h\u00e0ng, t\u0103ng ROI.<\/li>\n
    • S\u1eed d\u1ee5ng v\u00ed d\u1ee5 h\u1eefu h\u00ecnh: ng\u1eafn g\u1ecdn, ch\u00ednh x\u00e1c, c\u1ee5 th\u1ec3, bao g\u1ed3m s\u1ed1 li\u1ec7u, ph\u1ea7n tr\u0103m v\u00e0 kho\u1ea3ng th\u1eddi gian.<\/li>\n
    • Lu\u00f4n r\u00f5 r\u00e0ng. Vi\u1ebft th\u00f4ng \u0111i\u1ec7p s\u00fac t\u00edch trong 2 c\u00e2u.<\/li>\n
    • Kh\u00e1c bi\u1ec7t h\u00f3a c\u00f4ng ty so v\u1edbi \u0111\u1ed1i th\u1ee7. B\u1ea1n c\u00f3 g\u00ec m\u00e0 nh\u1eefng c\u00f4ng ty kh\u00e1c kh\u00f4ng c\u00f3? L\u1ee3i \u00edch quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/li>\n<\/ul>\n

      L\u00e0m sao \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m nh\u1edd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng?<\/h2>\n

      Khi\u1ebfn vi\u1ec7c mua s\u1eafm tr\u1edf n\u00ean nhanh h\u01a1n, thu\u1eadn ti\u1ec7n h\u01a1n<\/h3>\n

      C\u1ee5m t\u1eeb \u201cs\u1ef1 th\u1ecfa m\u00e3n t\u1ee9c th\u00ec\u201d ch\u00ednh l\u00e0 th\u1ee9 m\u00e0 ng\u01b0\u1eddi mua h\u00e0ng th\u1eddi nay mu\u1ed1n nghe. Nhi\u1ec1u ng\u01b0\u1eddi mua \u0111\u1eb7t n\u1eb7ng v\u1ea5n \u0111\u1ec1 v\u1ec1 th\u1eddi gian, do \u0111\u00f3 h\u1ecd s\u1ebd l\u1ef1a ch\u1ecdn mua s\u1eafm v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u00e1n \u0111\u00e1p \u1ee9ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, k\u1ec3 c\u1ea3 khi h\u1ecd ph\u1ea3i tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n m\u1ed9t ch\u00fat. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c \u0111\u00e1p \u1ee9ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng m\u1ed9t c\u00e1ch nhanh nh\u1ea5t c\u00f3 th\u1ec3. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 t\u00edch h\u1ee3p c\u1eeda h\u00e0ng online v\u00e0 offline \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch h\u00e0ng mua s\u1eafm \u0111a k\u00eanh. Vi\u1ec7c l\u00e0m n\u00e0y \u0111\u1ed3ng th\u1eddi cho ph\u00e9p b\u1ea1n cung c\u1ea5p nh\u1eefng d\u1ecbch v\u1ee5 nh\u01b0 nh\u1ea5p chu\u1ed9t v\u00e0 ra c\u1eeda h\u00e0ng (click-and-collect), kh\u00f4ng nh\u1eefng ti\u1ebft ki\u1ec7m chi ph\u00ed giao h\u00e0ng m\u00e0 c\u00f2n cho ph\u00e9p kh\u00e1ch h\u00e0ng t\u1ef1 tay l\u1ef1a ch\u1ecdn v\u00e0 l\u1ea5y b\u1ea5t c\u1ee9 l\u00fac n\u00e0o h\u1ecd mu\u1ed1n.<\/p>\n

      C\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean c\u1ee7a Amazon \u2013 g\u00e3 kh\u1ed5ng l\u1ed3 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, l\u00e0 m\u1ed9t n\u01a1i \u1ea5m c\u00fang v\u1edbi k\u1ec7 g\u1ed7, t\u01b0\u1eddng g\u1ea1ch, tho\u1ea3ng m\u00f9i h\u01b0\u01a1ng c\u1ed5 \u0111i\u1ec3n t\u1eeb nh\u1eefng cu\u1ed1n s\u00e1ch gi\u1ea5y. Tuy nhi\u00ean, \u0111\u00f3 kh\u00f4ng ph\u1ea3i m\u1ed9t c\u1eeda h\u00e0ng b\u00ecnh th\u01b0\u1eddng m\u00e0 l\u00e0 m\u1ed9t d\u1ea1ng \u201csi\u00eau c\u1eeda h\u00e0ng\u201d, m\u1ed9t b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 kh\u00e9p l\u1ea1i chu\u1ed7i quy tr\u00ecnh kinh doanh tr\u1ef1c tuy\u1ebfn c\u1ee7a Amazon.<\/p>\n

      C\u1eeda h\u00e0ng tr\u01b0ng b\u00e0y s\u00e1ch theo m\u1ee9c x\u1ebfp h\u1ea1ng tr\u1ef1c tuy\u1ebfn \u00edt nh\u1ea5t l\u00e0 4 sao, thi\u1ebft k\u1ebf ri\u00eang cho th\u1ecb hi\u1ebfu s\u00e1ch c\u1ee7a \u0111\u1ed9c gi\u1ea3 \u1edf Seattle theo d\u1eef li\u1ec7u v\u1ec1 \u0111\u1ecdc c\u1ee7a Amazon. C\u00e1c x\u1ebfp lo\u1ea1i h\u1ea1ng m\u1ee5c theo ki\u1ec3u \u0111\u1eb7c tr\u01b0ng c\u1ee7a Amazon.com: cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c mong ch\u1edd nh\u1ea5t tr\u00ean Amazon.com; nh\u1eefng cu\u1ed1n s\u00e1ch v\u1eeba ra m\u1eaft tu\u1ea7n n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1ecdc nhi\u1ec1u nh\u1ea5t; nh\u1eefng cu\u1ed1n \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u01b0\u1edbc nhi\u1ec1u nh\u1ea5t; s\u00e1ch x\u1ebfp h\u1ea1ng 4,8 sao tr\u1edf l\u00ean; danh s\u00e1ch 100 cu\u1ed1n s\u00e1ch c\u1ea7n \u0111\u1ecdc trong \u0111\u1eddi tr\u00ean Amazon.com\u2026 Nh\u1eefng cu\u1ed1n s\u00e1ch tr\u01b0ng b\u00e0y \u1edf v\u1ecb tr\u00ed \u01b0u ti\u00ean \u0111\u1ec1u c\u00f3 tr\u00edch d\u1eabn \u00fd ki\u1ebfn c\u1ee7a \u0111\u1ed9c gi\u1ea3 tr\u1ef1c tuy\u1ebfn. \u0110\u1eb7c bi\u1ec7t, gi\u00e1 s\u00e1ch ch\u1ec9 b\u1eb1ng v\u1edbi gi\u00e1 b\u00e1n tr\u1ef1c tuy\u1ebfn c\u1ee7a Amazon, kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i l\u0103n t\u0103n so s\u00e1nh gi\u00e1 c\u1ea3 gi\u1eefa s\u00e1ch \u1edf nh\u00e0 s\u00e1ch v\u00e0 s\u00e1ch tr\u1ef1c tuy\u1ebfn xem ch\u00eanh l\u1ec7ch bao nhi\u00eau nh\u01b0 v\u1edbi c\u00e1c c\u1eeda h\u00e0ng kh\u00e1c.<\/p>\n

      \"T\u0103ng<\/p>\n

      C\u1eeda hi\u1ec7u s\u00e1ch \u201ctrong m\u01a1\u201d \u0111\u1ea7u ti\u00ean c\u1ee7a Amazon<\/p>\n<\/div>\n

      T\u1ea1i sao g\u1ecdi l\u00e0 \u201csi\u00eau c\u1eeda h\u00e0ng\u201d? Amazon \u0111\u00e3 s\u1eed d\u1ee5ng v\u0169 kh\u00ed t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a nh\u00e0 kinh doanh tr\u1ef1c tuy\u1ebfn kh\u1ed5ng l\u1ed3: d\u1eef li\u1ec7u, d\u1eef li\u1ec7u l\u1edbn, v\u00e0 chuy\u1ec3n l\u01b0\u1ee3ng d\u1eef li\u1ec7u r\u1ea5t l\u1edbn n\u00e0y th\u00e0nh m\u1ed9t lo\u1ea1i d\u1eef li\u1ec7u th\u00f4ng minh, c\u00f3 x\u00fac c\u1ea3m, \u0111em l\u1ea1i gi\u00e1 tr\u1ecb t\u0103ng th\u00eam cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec1u s\u1ebd l\u00e0m thay \u0111\u1ed5i v\u0129nh vi\u1ec5n b\u1ed9 m\u1eb7t c\u1ee7a th\u01b0\u01a1ng m\u1ea1i to\u00e0n c\u1ea7u: s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng trong \u0111\u1eddi th\u1ef1c.<\/p>\n

      \u0110\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 c\u1ee7a tr\u1ea3i nghi\u1ec7m mua s\u1eafm kh\u00f4ng ch\u1ec9 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f2n mang \u00fd ngh\u0129a b\u1ea1n v\u00e0 c\u1ed9ng s\u1ef1 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng nhanh t\u1edbi \u0111\u00e2u. B\u1ea1n c\u00e0ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nhanh h\u01a1n, h\u1ecd c\u00e0ng c\u00f3 xu h\u01b0\u1edbng mua s\u1eafm v\u1edbi b\u1ea1n. Tr\u00e1i l\u1ea1i, b\u1ea1n c\u00e0ng khi\u1ebfn h\u1ecd ch\u1edd \u0111\u1ee3i l\u00e2u, h\u1ecd c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng thay \u0111\u1ed5i suy ngh\u0129 v\u00e0 ch\u1ecdn m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb kh\u00e1c.<\/p>\n

      \u0110i\u1ec1u n\u00e0y \u0111\u00fang b\u1ea5t k\u1ec3 kh\u00e1ch h\u00e0ng mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng hay tr\u1ef1c tuy\u1ebfn, do \u0111\u00f3 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u1ea7n h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng nhanh nh\u1ea5t c\u00f3 th\u1ec3. H\u00e3y cung c\u1ea5p cho c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 c\u00f4ng ngh\u1ec7 th\u00edch h\u1ee3p.<\/p>\n

      V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng live chat \u0111\u1ec3 c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ngay l\u1eadp t\u1ee9c nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o khi c\u00f3 b\u1ea5t c\u1ee9 kh\u00e1ch h\u00e0ng n\u00e0o gh\u00e9 th\u0103m website, \u0111\u1ec3 l\u1ea1i c\u00e2u h\u1ecfi v\u1ec1 s\u1ea3n ph\u1ea9m, c\u00e1ch th\u1ee9c mua s\u1eafm hay c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00f3 li\u00ean quan. Live chat kh\u00f4ng nh\u1eefng l\u00e0 tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, n\u00f3 c\u00f2n cho th\u1ea5y c\u00f4ng ty lu\u00f4n l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m b\u1eb1ng c\u00e1ch th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc nhu c\u1ea7u \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p ngay l\u1eadp t\u1ee9c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i ra, t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, t\u1eeb t\u00ean tu\u1ed5i, email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef tr\u00ean live chat t\u00f9y theo c\u00e0i \u0111\u1eb7t t\u00f9y ch\u1ec9nh, t\u1ea1o n\u00ean h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng thu\u1eadn ti\u1ec7n \u0111\u1ec3 l\u00e0m remarketing hay ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng h\u1eadu mua s\u1eafm.<\/p>\n

      \"T\u0103ng<\/p>\n

      Thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u01a1n gi\u1ea3n v\u1edbi Masterskills\u00a0live chat<\/p>\n<\/div>\n

      T\u0103ng c\u01b0\u1eddng s\u1ef1 b\u1ea3o \u0111\u1ea3m v\u00e0 t\u00ednh tin c\u1eady<\/h3>\n

      S\u1ef1 \u0111\u1ea3o \u0111\u1ea3m l\u00e0 th\u1ee9 s\u1ebd thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi mua h\u00e0ng ch\u1ecdn b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7. Kh\u00e1ch h\u00e0ng mu\u1ed1n c\u1ea3m th\u1ea5y t\u1ef1 tin v\u00e0o quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a b\u1ea3n th\u00e2n, do \u0111\u00f3, h\u00e3y lu\u00f4n c\u1ed1 g\u1eafng \u0111em l\u1ea1i c\u1ea3m gi\u00e1c an to\u00e0n cho kh\u00e1ch h\u00e0ng trong su\u1ed1t h\u00e0nh tr\u00ecnh mua s\u1eafm. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn l\u1ea1i ti\u1ec1n n\u1ebfu h\u1ecd thay \u0111\u1ed5i \u00fd \u0111\u1ecbnh mua s\u1eafm h\u00e0ng h\u00f3a, m\u1edf r\u1ed9ng h\u1ea1n ho\u00e0n \u0111\u1ed5i \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u th\u1eddi gian ki\u1ec3m nghi\u1ec7m s\u1ea3n ph\u1ea9m h\u01a1n.<\/p>\n

      V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh \u1edf \u0111\u00e2y \u0111\u1ebfn t\u1eeb Zappos. R\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m tr\u00ean trang web c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c mua v\u1edbi gi\u00e1 r\u1ebb h\u01a1n \u1edf n\u01a1i kh\u00e1c nh\u01b0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u1eabn l\u1ef1a ch\u1ecdn Zappos, t\u1ea1i sao v\u1eady? L\u00fd do n\u1eb1m \u1edf vi\u1ec7c c\u00f4ng ty c\u00f3 s\u1ef1 b\u1ea3o \u0111\u1ea3m ch\u1eafc ch\u1eafn (ho\u00e0n tr\u1ea3 mi\u1ec5n ph\u00ed trong v\u00f2ng 365 ng\u00e0y), d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u cao.<\/p>\n

      \"T\u0103ng<\/p>\n

      \u201cN\u1ebfu b\u1ea1n kh\u00f4ng h\u00e0i l\u00f2ng, h\u00e3y c\u1ee9 ho\u00e0n tr\u1ea3 s\u1ea3n ph\u1ea9m cho ch\u00fang t\u00f4i, t\u1ea5t nhi\u00ean l\u00e0 mi\u1ec5n ph\u00ed!\u201d<\/p>\n<\/div>\n

      Thi\u1ebft l\u1eadp uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 b\u1eaft bu\u1ed9c, do \u0111\u00f3 h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n c\u00f3 m\u1ed9t b\u00ean th\u1ee9 ba \u0111\u1ea3m b\u1ea3o v\u00e0 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i t\u1ea1i c\u1eeda h\u00e0ng hay tr\u00ean website. H\u00e3y c\u00f4ng b\u1ed1 c\u00e1c b\u1eb1ng ch\u1ee9ng nh\u1eadn hay gi\u1ea3i th\u01b0\u1edfng, c\u0169ng nh\u01b0 nh\u1eefng \u0111\u00e1nh gi\u00e1 th\u1ef1c t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng.<\/p>\n

      T\u0103ng c\u01b0\u1eddng n\u1ed7 l\u1ef1c trong d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/h3>\n

      D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e2n t\u1ed1 h\u00e0ng \u0111\u1ea7u gi\u00fap kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u1eefng m\u1ea1nh mang \u00fd ngh\u0129a ti\u00ean quy\u1ebft.<\/p>\n

      B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 trao quy\u1ec1n cho nh\u00e2n vi\u00ean. Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 trang b\u1ecb cho h\u1ecd v\u1edbi nh\u1eefng c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p, cho ph\u00e9p h\u1ecd ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng theo c\u00e1ch t\u1ed1t nh\u1ea5t. Th\u00eam v\u00e0o \u0111\u00f3, b\u1ea1n c\u0169ng c\u1ea7n \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p nh\u1eb1m khi\u1ebfn cho t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u00fang \u0111\u1eafn. \u0110\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng th\u1ee9c \u0111\u00e0o t\u1ea1o s\u1ebd trang b\u1ecb cho nh\u00e2n vi\u00ean ki\u1ebfn th\u1ee9c c\u0103n b\u1ea3n v\u00e0 gi\u00fap h\u1ecd th\u1ec3 hi\u1ec7n tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch th\u1ef1c s\u1ef1 thuy\u1ebft ph\u1ee5c.<\/p>\n

      C\u00e2n nh\u1eafc t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/h3>\n

      Gi\u00e1 tr\u1ecb kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m c\u1ee5 th\u1ec3. Trong m\u1ed9t v\u00e0i tr\u01b0\u1eddng h\u1ee3p, gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m t\u1ed3n t\u1ea1i \u1edf d\u1ea1ng nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

      H\u00e3y xem x\u00e9t qu\u00e1 tr\u00ecnh t\u00f4m h\u00f9m xu\u1ea5t ph\u00e1t t\u1eeb th\u1ee9c \u0103n d\u00e0nh cho t\u1eeb nh\u00e2n tr\u1edf th\u00e0nh th\u1ee9 th\u1ef1c ph\u1ea9m xa x\u1ec9. V\u00e0o th\u1ebf k\u1ef7 17, 18 v\u00e0 \u0111\u1ea7u th\u1ebf k\u1ef7 19, t\u00f4m h\u00f9m nhi\u1ec1u \u0111\u1ebfn m\u1ee9c ch\u00fang ch\u1ec9 c\u00f3 gi\u00e1 0,11$\/0,5kg v\u00e0 n\u1eb1m trong b\u1eefa \u0103n d\u00e0nh cho t\u00f9 nh\u00e2n hay ng\u01b0\u1eddi gi\u00fap vi\u1ec7c. Tuy nhi\u00ean, \u0111\u1ebfn cu\u1ed1i th\u1ebf k\u1ef7 19, t\u00f4m h\u00f9m l\u1ea1i tr\u1edf th\u00e0nh m\u1ed9t m\u00f3n \u0103n k\u1ef3 l\u1ea1 v\u00e0 trong nh\u1eefng n\u0103m sau \u0111\u00f3, n\u00f3 \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 trong c\u00e1c nh\u00e0 h\u00e0ng, t\u1ea7ng l\u1edbp th\u01b0\u1ee3ng l\u01b0u b\u1eaft \u0111\u1ea7u \u0103n n\u00f3 nh\u01b0 l\u00e0 m\u00f3n ch\u00ednh trong b\u1eefa \u0103n. Sau \u0111\u00f3, lu\u1eadt b\u1ea3o t\u1ed3n \u0111\u00e3 l\u00e0m gi\u1ea3m l\u01b0\u1ee3ng cung t\u00f4m h\u00f9m, g\u00e2y n\u00ean s\u1ef1 t\u0103ng gi\u00e1. Ng\u00e0y nay, 0,5kg t\u00f4m h\u00f9m c\u00f3 gi\u00e1 kho\u1ea3ng 7,95$.<\/p>\n

      Th\u1ee9c \u0103n \u0111\u00e3 t\u1eebng \"ch\u1ec9 d\u00e0nh cho t\u00f9 nh\u00e2n\" l\u1ea1i h\u00f3a th\u00e0nh xa x\u1ec9 ph\u1ea9m<\/p>\n

      Th\u1ee9c \u0103n \u0111\u00e3 t\u1eebng \u201cch\u1ec9 d\u00e0nh cho t\u00f9 nh\u00e2n\u201d l\u1ea1i h\u00f3a th\u00e0nh xa x\u1ec9 ph\u1ea9m<\/p>\n<\/div>\n

      V\u00ed d\u1ee5 tr\u00ean cho ch\u00fang ta th\u1ea5y r\u1eb1ng vi\u1ec7c \u201cxoay\u201d v\u1ea5n \u0111\u1ec1 d\u01b0\u1edbi 1 g\u00f3c \u0111\u1ed9 kh\u00e1c ho\u1eb7c c\u00e2u chuy\u1ec7n \u0111\u1eb1ng sau s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng b\u1ecf nhi\u1ec1u ti\u1ec1n h\u01a1n \u0111\u1ec3 s\u1edf h\u1eefu m\u00f3n h\u00e0ng. H\u00e3y xem b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng b\u00e0i h\u1ecdc n\u00e0y trong vi\u1ec7c kinh doanh hay kh\u00f4ng: Nh\u00ecn v\u1ea5n \u0111\u1ec1 d\u01b0\u1edbi 1 g\u00f3c \u0111\u1ed9 m\u1edbi ho\u1eb7c th\u1ee7 thu\u1eadt marketing m\u1edbi \u0111\u1ec3 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m. H\u00e0ng h\u00f3a c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c \u1edf m\u1ee9c \u0111\u1ed9 \u0111\u1eb3ng c\u1ea5p h\u01a1n so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c hay kh\u00f4ng? Li\u1ec7u c\u00f3 b\u1eaft c\u1ee9 c\u00e2u chuy\u1ec7n n\u00e0o \u0111\u1eb1ng sau x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c ti\u1ebft l\u1ed9?<\/p>\n

      C\u1ea1nh tranh th\u00f4ng qua nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t s\u00e1ng t\u1ea1o v\u00e0 \u00fd ngh\u0129a<\/h3>\n

      M\u1ed9t s\u1ed1 nh\u00e0 b\u00e1n l\u1ebb ngh\u0129 r\u1eb1ng h\u1ecd \u0111\u1ee9ng \u201ctr\u00ean c\u01a1\u201d b\u1eb1ng c\u00e1ch th\u00eam nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n v\u00e0o danh m\u1ee5c m\u00e0 kh\u00f4ng ngh\u0129 r\u1eb1ng vi\u1ec7c l\u00e0m n\u00e0y c\u00f3 th\u1ec3 \u0111em t\u1edbi t\u00e1c h\u1ea1i. Ng\u01b0\u1eddi mua h\u00e0ng ng\u00e0y nay c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn, do \u0111\u00f3 m\u1edf r\u1ed9ng nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t s\u1ebd g\u00f3p ph\u1ea7n c\u1ea3i thi\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, khi\u1ebfn kh\u00e1ch h\u00e0ng ch\u00fa \u00fd v\u00e0 c\u1ea3m th\u1ea5y s\u1ebd r\u1ea5t \u0111\u00e1ng ti\u1ec1n n\u1ebfu ch\u1ecdn c\u00f4ng ty b\u1ea1n \u0111\u1ec3 mua.<\/p>\n

      Thay v\u00ec m\u1edf r\u1ed9ng ph\u1ea1m vi s\u1ea3n ph\u1ea9m, h\u00e3y c\u1ea1nh tranh b\u1eb1ng nh\u1eefng \u0111i\u1ec3m ch\u1ec9 c\u00f4ng ty b\u1ea1n m\u1edbi c\u00f3 v\u00e0 khi\u1ebfn c\u00f4ng ty tr\u1edf th\u00e0nh chuy\u00ean gia m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tin t\u01b0\u1edfng \u0111\u01b0\u1ee3c. N\u00f3i c\u00e1ch kh\u00e1c, \u0111\u1eebng \u0111\u1ea7u t\u01b0 tung ra nhi\u1ec1u s\u1ea3n ph\u1ea9m, h\u00e3y t\u1eadp trung v\u00e0o nh\u1eefng m\u1eb7t h\u00e0ng quan tr\u1ecdng v\u00e0 \u0111\u01b0a ch\u00fang t\u1edbi v\u1edbi \u0111\u00fang ng\u01b0\u1eddi c\u1ea7n.<\/p>\n

      Ng\u01b0\u1eddi mua h\u00e0ng c\u00f3 r\u1ea5t nhi\u1ec1u th\u00f4ng tin khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y \u201cqu\u00e1 t\u1ea3i\u201d, do \u0111\u00f3 tr\u1edf th\u00e0nh \u201cchuy\u00ean gia\u201d l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 kh\u00e1c bi\u1ec7t h\u00f3a v\u00e0 \u0111\u1eb7t nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c sang b\u00ean l\u1ec1.
      \nM\u1ed9t nh\u00e0 b\u00e1n l\u1ebb c\u00f3 th\u1ec3 n\u00f3i: \u201cT\u00f4i l\u00e0 chuy\u00ean gia th\u1eddi trang hay t\u00f4i l\u00e0 chuy\u00ean gia trong l\u0129nh v\u1ef1c k\u00ednh m\u1eaft. T\u00f4i s\u1ebd kh\u00f4ng \u0111em \u0111\u1ebfn cho b\u1ea1n ch\u1ec9 m\u1ed9t l\u1ef1a ch\u1ecdn, thay v\u00e0o \u0111\u00f3 s\u1ed1 l\u1ef1a ch\u1ecdn c\u00f3 th\u1ec3 l\u00ean t\u1edbi con s\u1ed1 5. V\u00e0 5 l\u1ef1a ch\u1ecdn n\u00e0y t\u00f4i bi\u1ebft l\u00e0 b\u1ea1n s\u1ebd c\u1ea7n b\u1edfi b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh bi\u1ec3u m\u1eabu ho\u1eb7c xem trong c\u1ea9m nang mua s\u1eafm. Ho\u1eb7c, \u0111\u01a1n gi\u1ea3n t\u00f4i l\u00e0 chuy\u00ean gia trong l\u0129nh v\u1ef1c n\u00e0y, t\u00f4i n\u1eafm trong tay xu h\u01b0\u1edbng v\u00e0 bi\u1ebft m\u00f3n \u0111\u1ed3 n\u00e0o n\u00ean g\u1ee3i \u00fd cho b\u1ea1n\u201d.<\/p>\n

      Remote Stylist, m\u1ed9t n\u1ec1n t\u1ea3ng b\u00e1n \u0111\u1ed3 n\u1ed9i th\u1ea5t tr\u1ef1c tuy\u1ebfn \u0111\u00e3 \u00e1p d\u1ee5ng \u0111i\u1ec1u tr\u00ean. \u0110\u1ec3 th\u00eam gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, c\u00f4ng ty s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng chuy\u00ean gia n\u1ed9i th\u1ea5t, gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c trong vi\u1ec7c l\u1ef1a ch\u1ecdn m\u00f3n \u0111\u1ed3 ph\u00f9 h\u1ee3p cho c\u0103n nh\u00e0 trong m\u01a1. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 n\u00f3i v\u1edbi chuy\u00ean gia th\u1ee9 h\u1ecd c\u1ea7n, m\u1eabu thi\u1ebft k\u1ebf tham kh\u1ea3o, ng\u00e2n s\u00e1ch h\u1ecd c\u00f3 v\u00e0 c\u00e1c chuy\u00ean gia s\u1ebd \u0111\u01b0a ra nh\u1eefng l\u1ef1a ch\u1ecdn kh\u00e1c nhau ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/p>\n

      T\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m qua d\u1ecbch v\u1ee5<\/h3>\n

      K\u1ebft h\u1ee3p c\u00e1c d\u1ecbch v\u1ee5 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m b\u1ea1n b\u00e1n khi\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o v\u00e0 h\u1ea5p d\u1eabn h\u01a1n. N\u1ebfu b\u1ea1n \u0111ang c\u1ed1 g\u1eafng l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c tr\u1ea3i nghi\u1ec7m mua s\u1eafm, h\u00e3y c\u00e2n nh\u1eafc cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m v\u1edbi ch\u00fang. N\u1ebfu b\u1ea1n b\u00e1n qu\u1ea7n \u00e1o th\u1eddi trang, h\u00e3y b\u1eaft \u0111\u1ea7u cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1ecbnh h\u00ecnh phong c\u00e1ch c\u00e1 nh\u00e2n. N\u1ebfu b\u1ea1n b\u00e1n \u0111\u1ed3 n\u1ed9i th\u1ea5t, t\u1ea1i sao kh\u00f4ng cung c\u1ea5p c\u00e1c t\u01b0 v\u1ea5n vi\u00ean t\u1ea1i gia nh\u1eb1m gi\u00fap ng\u01b0\u1eddi mua l\u1ef1a ch\u1ecdn \u0111\u00fang s\u1ea3n ph\u1ea9m c\u1ea7n thi\u1ebft?<\/p>\n

      V\u00ed d\u1ee5, Shoes Feet Gear, m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb gi\u00e0y d\u00e9p \u0111\u1ed3ng th\u1eddi l\u00e0 m\u1ed9t n\u01a1i cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u00e2m c\u1ee9u b\u00e0n ch\u00e2n. B\u00ean c\u1ea1nh vi\u1ec7c b\u00e1n nh\u1eefng \u0111\u00f4i gi\u00e0y, c\u00f4ng ty \u0111\u1ed3ng th\u1eddi cung c\u1ea5p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111i\u1ec1u tr\u1ecb cho b\u00e0n ch\u00e2n, \u0111\u1ea7u g\u1ed1i v\u00e0 gi\u1ea3m \u0111au c\u00e1c b\u1ed9 ph\u1eadn n\u00e0y, l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m ch\u1ee7 y\u1ebfu l\u00e0 nh\u1eefng \u0111\u00f4i gi\u00e0y m\u1ed9t c\u00e1ch \u0111\u1ed9t ph\u00e1.<\/p>\n

      \u0110\u1eb7t gi\u00e1 c\u1ea3 sang m\u1ed9t b\u00ean<\/h3>\n

      C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt kh\u00f4ng th\u1ec3 ch\u1ed1i c\u00e3i, \u0111\u00f3 l\u00e0 ti\u1ec1n b\u1ea1c kh\u00f4ng ph\u1ea3i v\u1ea5n \u0111\u1ec1 d\u1ec5 ch\u1ecbu, kh\u00f4ng ai th\u00edch n\u00f3i v\u1ec1 nh\u1eefng con s\u1ed1 kh\u1ed5ng l\u1ed3 khi ph\u1ea3i chi tr\u1ea3 \u0111\u1ec3 mua s\u1eafm th\u1ee9 g\u00ec \u0111\u00f3. Khi \u0111\u00f3 l\u00e0 m\u1ed9t chi\u1ebfc b\u00e1nh m\u00ec t\u1eeb xe h\u00e0ng ven \u0111\u01b0\u1eddng, ti\u1ec1n kh\u00f4ng qu\u00e1 quan tr\u1ecdng. Tuy nhi\u00ean, khi \u0111\u00f3 l\u00e0 m\u1ed9t chi\u1ebfc xe, xa x\u1ec9 ph\u1ea9m hay \u0111\u1ed3 trang s\u1ee9c \u0111\u1eaft ti\u1ec1n, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u0111\u1eb7t gi\u00e1 c\u1ea3 sang m\u1ed9t b\u00ean v\u00e0 t\u1eadp trung v\u00e0o m\u1ed9t th\u1ee9 kh\u00e1c.<\/p>\n

      \u0110\u00e2y ch\u00ednh x\u00e1c l\u00e0 \u0111i\u1ec1u De Beers, m\u1ed9t h\u00e3ng kim c\u01b0\u01a1ng l\u00e2u \u0111\u1eddi \u0111\u00e3 l\u00e0m trong su\u1ed1t 70 n\u0103m. V\u00e0o n\u0103m 1947, slogan c\u1ee7a h\u00e3ng: \u201cKim c\u01b0\u01a1ng l\u00e0 v\u0129nh c\u1eedu\u201d. 5 ch\u1eef \u0111\u01a1n gi\u1ea3n n\u00e0y khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n qu\u00e1 \u00e1m \u1ea3nh v\u1ec1 s\u1ed1 ti\u1ec1n b\u1ecf ra. Thay v\u00e0o \u0111\u00f3, h\u1ecd ngh\u0129 \u0111\u1ebfn s\u1ef1 \u0111\u1ea7u t\u01b0 v\u00e0o ni\u1ec1m h\u1ea1nh ph\u00fac tr\u01b0\u1eddng t\u1ed3n. \u0110\u1ebfn \u0111\u00e2y, b\u1ea1n \u0111\u00e3 bi\u1ebft m\u00ecnh ph\u1ea3i l\u00e0m g\u00ec?<\/p>\n

      \"T\u0103ng<\/p>\n

      B\u1ea1n mu\u1ed1n t\u00ecnh y\u00eau v\u0129nh c\u1eedu \u01b0? Ch\u1ecdn kim c\u01b0\u01a1ng De Beers th\u00f4i, x\u00e1 th\u00ec t\u1edbi ti\u1ec1n b\u1ea1c!<\/p>\n<\/div>\n

      Th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n<\/h3>\n

      C\u00e1ch l\u00e0m n\u00e0y \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00f4ng ty s\u1eed d\u1ee5ng \u0111\u1ec3 k\u00e9o kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong nh\u1eefng ng\u00e0nh c\u00f3 s\u1ef1 c\u1ea1nh tranh cao. H\u1ecd th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n nh\u1eb1m t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 kh\u00e1ch h\u00e0ng mua s\u1eafm l\u1ea7n k\u1ebf ti\u1ebfp. Cu\u1ed1i c\u00f9ng, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u b\u1edfi kh\u00e1ch h\u00e0ng bi\u1ebft h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01a1n thu\u1ea9n. H\u1ecd c\u00f2n nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea7n tr\u0103m gi\u1ea3m gi\u00e1, gi\u1ea3i th\u01b0\u1edfng hay s\u1ef1 c\u00f4ng nh\u1eadn.<\/p>\n

      H\u00e0ng ng\u00e0n c\u00f4ng ty c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n hay ch\u01b0\u01a1ng tr\u00ecnh d\u00e0nh cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, nh\u01b0ng Sephora, nh\u00e0 b\u00e1n l\u1ebb m\u1ef9 ph\u1ea9m l\u1edbn, c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh nh\u1ea5t. Ch\u01b0\u01a1ng tr\u00ecnh \u201cV\u1ebb \u0111\u1eb9p t\u1eeb b\u00ean trong\u201d (Beauty Insider) mi\u1ec5n ph\u00ed tham gia v\u00e0 cho \u0111i\u1ec3m kh\u00e1ch h\u00e0ng v\u1edbi m\u1ed7i \u0111\u01a1n v\u1ecb ti\u1ec1n \u0111\u01b0\u1ee3c ti\u00eau d\u00f9ng. Vi\u1ec7c n\u00e0y r\u00f5 r\u00e0ng \u0111\u00e3 th\u00eam gi\u00e1 tr\u1ecb v\u00e0o m\u1ed7i s\u1ea3n ph\u1ea9m ri\u00eang l\u1ebb trong c\u1eeda h\u00e0ng.<\/p>\n

      \"T\u0103ng<\/p>\n

      \u01afu \u0111\u00e3i Xu\u00e2n t\u1eeb Sephora, qu\u00fd c\u00f4 n\u00e0o n\u1ee1 t\u1eeb ch\u1ed1i \u0111\u1ec3 c\u00f3 \u201cV\u1ebb \u0111\u1eb9p t\u1eeb b\u00ean trong\u201d?<\/p>\n<\/div>\n

      T\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n

      Nhi\u1ec1u ng\u01b0\u1eddi \u01b0a th\u00edch vi\u1ec7c \u0111\u1ebfn c\u1eeda h\u00e0ng v\u00e0 t\u1eadn tay l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, \u0111a ph\u1ea7n ng\u01b0\u1eddi mua, \u0111\u1eb7c bi\u1ec7t l\u00e0 nam gi\u1edbi l\u1ea1i kh\u00f4ng m\u1ea5y thi\u1ebft tha khi ph\u1ea3i ra ngo\u00e0i mua s\u1eafm. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang khi b\u1ea3n ch\u1ea5t s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 g\u00ec h\u1ea5p d\u1eabn. \u0110\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m cho nh\u1eefng h\u00e0ng h\u00f3a d\u1ea1ng n\u00e0y, h\u00e3y c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m mua h\u00e0ng th\u1ef1c t\u1ebf. Trong b\u00e1n l\u1ebb, b\u1ea1n c\u00f3 th\u1ec3 h\u00ecnh dung n\u00f3 nh\u01b0 c\u00f4ng vi\u1ec7c t\u1eb7ng \u0111\u1ed3 \u0103n nh\u1eb9 mi\u1ec5n ph\u00ed cho kh\u00e1ch h\u00e0ng. Trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 tinh gi\u1ea3n c\u00f4ng vi\u1ec7c t\u00ecm ki\u1ebfm nh\u1eb1m h\u1ea1n ch\u1ebf \u0111\u1ebfn m\u1ee9c th\u1ea5p nh\u1ea5t r\u1eafc r\u1ed1i c\u00f3 th\u1ec3 x\u1ea3y ra.<\/p>\n

      M\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 h\u00e0ng \u0111\u1ea7u l\u00e0 Costco. Nh\u00e0 b\u00e1n l\u1ebb n\u00e0y ph\u00e1t mi\u1ec5n ph\u00ed m\u1eabu d\u00f9ng th\u1eed trong to\u00e0n b\u1ed9 c\u1eeda h\u00e0ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng t\u1edbi mua s\u1eafm tr\u1ef1c ti\u1ebfp v\u00e0 t\u0103ng doanh s\u1ed1 m\u1ed9t s\u1ed1 m\u1eb7t h\u00e0ng c\u1ee5 th\u1ec3. C\u00e1ch ti\u1ebfp c\u1eadn v\u1ec1 m\u1eb7t t\u00e2m l\u00fd h\u1ecdc nh\u1eb1m n\u00e2ng cao gi\u00e1 tr\u1ecb n\u00e0y \u0111\u00e3 \u0111em \u0111\u1ebfn k\u1ebft qu\u1ea3 r\u1ea5t kh\u1ea3 quan cho c\u00f4ng ty.<\/p>\n

      Ngu\u1ed3n: Keydifferences, Mycustomers, Entrepreneurship, Vendhq, SaigonTimes<\/em><\/p>\n

      B\u00e0i li\u00ean quan:<\/em><\/p>\n

        \n
      • [Infographic] 25 gi\u00e1 tr\u1ecb khi s\u1eed d\u1ee5ng Live Chat \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/em><\/li>\n
      • \u0110\u1eb7t m\u1ee5c ti\u00eau cho \u0111\u1ea1i di\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/em><\/li>\n
      • Nh\u1eefng th\u00f3i quen c\u1ea7n bi\u1ebft c\u1ee7a th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng \u201cm\u1ea1ng x\u00e3 h\u1ed9i\u201d<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Gi\u00e1 c\u1ea3, gi\u00e1 th\u00e0nh v\u00e0 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau c\u1ea5u th\u00e0nh n\u00ean h\u00e0ng h\u00f3a. N\u1ebfu bi\u1ebft c\u00e1ch t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng \u201cr\u00fat v\u00ed\u201d d\u1ec5 d\u00e0ng v\u00e0 quay l\u1ea1i v\u00e0o l\u1ea7n k\u1ebf ti\u1ebfp. \u0110\u1eb7c bi\u1ec7t, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53093"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53093"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53093\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}