{"id":53101,"date":"2023-12-20T06:18:41","date_gmt":"2023-12-19T23:18:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/content-mapping-bi-quyet-dua-noi-dung-den-dung-khach-hang-muc-tieu.html"},"modified":"2023-12-20T06:18:41","modified_gmt":"2023-12-19T23:18:41","slug":"content-mapping-bi-quyet-dua-noi-dung-den-dung-khach-hang-muc-tieu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/content-mapping-bi-quyet-dua-noi-dung-den-dung-khach-hang-muc-tieu.html","title":{"rendered":"Content Mapping \u2013 B\u00ed quy\u1ebft \u0111\u01b0a n\u1ed9i dung \u0111\u1ebfn \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau"},"content":{"rendered":"
\n

Trong th\u1ebf gi\u1edbi digital marketing ng\u00e0y nay, n\u1ed9i dung l\u00e0 vua. Nh\u01b0ng c\u00f3 m\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n c\u1ea3 vi\u1ec7c t\u1ea1o ra n\u1ed9i dung l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 \u0111\u1ebfn \u0111\u01b0\u1ee3c \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang l\u00fac. \u0110\u00e2y ch\u00ednh l\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a \u201cContent mapping\u201d \u2013 b\u1ea3n \u0111\u1ed3 n\u1ed9i dung. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 content mapping v\u00e0 c\u00e1ch n\u00f3 gi\u00fap b\u1ea1n t\u1ea1o ra s\u1ef1 nh\u1ea5t qu\u00e1n trong vi\u1ec7c t\u1ea1o n\u1ed9i dung v\u00e0 ph\u00e2n ph\u1ed1i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

Content mapping l\u00e0 g\u00ec?<\/b><\/h2>\n

Content mapping (b\u1ea3n \u0111\u1ed3 n\u1ed9i dung) l\u00e0 k\u1ebf ho\u1ea1ch n\u1ed9i dung nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau trong v\u00f2ng \u0111\u1eddi c\u1ee7a h\u1ecd.\u00a0M\u1ed7i ph\u1ea7n trong content mapping \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ed9t \u0111i\u1ec3m c\u1ee5 th\u1ec3 trong h\u00e0nh tr\u00ecnh mua h\u00e0ng, v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.<\/span><\/p>\n

\"Content<\/p>\n

Content mapping l\u00e0 g\u00ec?<\/p>\n<\/div>\n

L\u1ee3i \u00edch c\u1ee7a content mapping<\/b><\/h2>\n

Content mapping c\u00f3 nhi\u1ec1u l\u1ee3i \u00edch quan tr\u1ecdng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb nh\u01b0:<\/span><\/p>\n

Gi\u00fap b\u1ea1n hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh: <\/b>X\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean h\u00e0nh tr\u00ecnh gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3 c\u00e1c v\u1ea5n \u0111\u1ec1 theo \u0111\u00fang mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Cung c\u1ea5p c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 n\u1ed9i dung: <\/b>Gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd danh m\u1ee5c n\u1ed9i dung hi\u1ec7n c\u00f3, tr\u00e1nh t\u1ea1o n\u1ed9i dung th\u1eeba v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c n\u1ed9i dung hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

\"Content<\/p>\n

Content mapping gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t, t\u1ea1o ra n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<\/div>\n

T\u1eadn d\u1ee5ng t\u1ed1i \u0111a n\u1ed9i dung:<\/b> \u0110\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra c\u00f3 m\u1ee5c \u0111\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

H\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm: <\/b>Content mapping gi\u00fap b\u1ea1n t\u1ea1o k\u1ebf ho\u1ea1ch n\u1ed9i dung hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, d\u1eabn h\u1ecd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. M\u1ed9t b\u00e1o c\u00e1o t\u1eeb HubSpot v\u00e0o n\u0103m cho bi\u1ebft r\u1eb1ng vi\u1ec7c t\u1ea1o ch\u00e2n dung kh\u00e1ch h\u00e0ng v\u00e0 content mapping t\u1edbi t\u1eebng giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u1ebfn 73%.\u00a0<\/span><\/p>\n

C\u00e1ch t\u1ea1o content mapping<\/b><\/h2>\n

\u0110\u1ec3 t\u1ea1o content mapping hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c b\u01b0\u1edbc sau \u0111\u00e2y:<\/span><\/p>\n

B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

Content mapping b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, t\u1ee9c l\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn b\u1eb1ng n\u1ed9i dung c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung b\u1ea1n t\u1ea1o s\u1ebd \u0111\u00e1p \u1ee9ng nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc chi ti\u1ebft \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng:<\/span><\/p>\n

    \n
  • T\u1ea1o c\u00e1c h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng (buyer persona): <\/b>T\u1ea1o ra c\u00e1c h\u1ed3 s\u01a1 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c nhau. M\u1ed7i h\u1ed3 s\u01a1 n\u00ean bao g\u1ed3m th\u00f4ng tin v\u1ec1 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c, s\u1edf th\u00edch, th\u00e1ch th\u1ee9c v\u00e0 m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 r\u00f5 r\u00e0ng v\u1ec1 ai l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/span><\/li>\n
  • Ti\u1ebfn h\u00e0nh cu\u1ed9c kh\u1ea3o s\u00e1t ho\u1eb7c ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i: <\/b>Thu th\u1eadp th\u00f4ng tin tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ho\u1eb7c ti\u1ec1m n\u0103ng \u0111\u1ec3 bi\u1ebft v\u1ec1 \u00fd ki\u1ebfn, nhu c\u1ea7u v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/li>\n
  • S\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb c\u00f4ng c\u1ee5 theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch: <\/b>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 theo d\u00f5i tr\u1ef1c tuy\u1ebfn nh\u01b0 Google Analytics, c\u00e1c s\u1ed1 li\u1ec7u t\u1eeb trang web, ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 c\u00e1ch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/span><\/li>\n
  • Nghi\u00ean c\u1ee9u c\u1ea1nh tranh: <\/b>Xem x\u00e9t c\u00e1ch \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin qu\u00fd b\u00e1u v\u1ec1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o n\u1ed9i dung kh\u00e1c bi\u1ec7t v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n
    \"C\u00e1c<\/p>\n

    C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n content mapping \u0111\u1ec3 t\u1ea1o n\u1ed9i dung tr\u00fang insight kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

    B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh mua h\u00e0ng<\/b><\/h3>\n

    X\u00e1c \u0111\u1ecbnh giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n. M\u1ed9t s\u1ed1 giai \u0111o\u1ea1n ph\u1ed5 bi\u1ebfn trong h\u00e0nh tr\u00ecnh mua h\u00e0ng bao g\u1ed3m:<\/span><\/p>\n

    Giai \u0111o\u1ea1n 1: Nh\u1eadn th\u1ee9c (Awareness)<\/b><\/p>\n

    \u1ede giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c, kh\u00e1ch h\u00e0ng ch\u01b0a bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. H\u1ecd c\u00f3 th\u1ec3 \u0111ang t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 ho\u1eb7c nhu c\u1ea7u c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft.\u00a0<\/span><\/p>\n

    Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n t\u1ea1o n\u1ed9i dung nh\u1eb1m t\u1ea1o s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 b\u00e0i vi\u1ebft blog, video gi\u1edbi thi\u1ec7u, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, ho\u1eb7c n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. H\u00e3y cung c\u1ea5p gi\u00e1 tr\u1ecb th\u00f4ng tin, gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd, v\u00e0 th\u1ec3 hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng.<\/span><\/p>\n

    Giai \u0111o\u1ea1n 2: C\u00e2n nh\u1eafc (Consideration)<\/b><\/p>\n

    \u1ede giai \u0111o\u1ea1n c\u00e2n nh\u1eafc, kh\u00e1ch h\u00e0ng \u0111\u00e3 nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 \u0111ang xem x\u00e9t li\u1ec7u n\u00f3 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd hay kh\u00f4ng. H\u1ecd c\u00f3 th\u1ec3 so s\u00e1nh v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1c. Doanh nghi\u1ec7p c\u1ea7n cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, t\u1ea1o so s\u00e1nh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7, v\u00e0 cung c\u1ea5p \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3. N\u1ed9i dung c\u00f3 th\u1ec3 bao g\u1ed3m b\u00e0i vi\u1ebft so s\u00e1nh, video h\u01b0\u1edbng d\u1eabn, ho\u1eb7c c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    Giai \u0111o\u1ea1n 3: Quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng (Conversion \u2013 chuy\u1ec3n \u0111\u1ed5i)<\/b><\/p>\n

    Kh\u00e1ch h\u00e0ng \u1edf giai \u0111o\u1ea1n n\u00e0y \u0111\u00e3 x\u00e1c \u0111\u1ecbnh l\u1ef1a ch\u1ecdn v\u00e0 s\u1eb5n s\u00e0ng mua h\u00e0ng. H\u1ecd \u0111ang t\u00ecm th\u00f4ng tin v\u1ec1 c\u00e1ch mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o n\u1ed9i dung li\u00ean quan \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng, nh\u01b0 trang web thanh to\u00e1n, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, ho\u1eb7c c\u00e1c h\u01b0\u1edbng d\u1eabn v\u1ec1 vi\u1ec7c \u0111\u1eb7t h\u00e0ng, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o vi\u1ec7c mua h\u00e0ng d\u1ec5 d\u00e0ng v\u00e0 thu\u1eadn ti\u1ec7n.<\/span><\/p>\n

    Giai \u0111o\u1ea1n 4: Duy tr\u00ec (Retention)<\/b><\/p>\n

    \u1ede giai \u0111o\u1ea1n duy tr\u00ec, b\u1ea1n \u0111\u00e3 c\u00f3 kh\u00e1ch h\u00e0ng, v\u00e0 m\u1ee5c ti\u00eau l\u00e0 gi\u1eef ch\u00e2n h\u1ecd \u1edf l\u1ea1i v\u00e0 t\u1ea1o m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i. Giai \u0111o\u1ea1n n\u00e0y c\u1ea7n t\u1ea1o n\u1ed9i dung \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, cung c\u1ea5p h\u1ed7 tr\u1ee3 sau mua h\u00e0ng, v\u00e0 chia s\u1ebb th\u00f4ng tin v\u1ec1 c\u00e1c c\u1eadp nh\u1eadt, \u01b0u \u0111\u00e3i, ho\u1eb7c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi.<\/span><\/p>\n

    Giai \u0111o\u1ea1n 5: Trung th\u00e0nh (Loyalty)<\/b><\/p>\n

    Kh\u00e1ch h\u00e0ng \u1edf giai \u0111o\u1ea1n trung th\u00e0nh \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 trung th\u00e0nh v\u00e0 th\u01b0\u1eddng xuy\u00ean mua h\u00e0ng t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    C\u00e1c n\u1ed9i dung th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, ho\u1eb7c th\u00f4ng tin v\u1ec1 s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a h\u1ecd cho th\u01b0\u01a1ng hi\u1ec7u. Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c v\u00e0 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng trong th\u1eddi gian d\u00e0i.<\/span><\/p>\n

    B\u01b0\u1edbc 3: T\u1ea1o k\u1ebf ho\u1ea1ch ph\u00e2n ph\u1ed1i<\/b><\/h3>\n

    K\u1ebf ho\u1ea1ch ph\u00e2n ph\u1ed1i l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a plan content marketing, gi\u00fap b\u1ea1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung b\u1ea1n t\u1ea1o ra s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, \u0111\u00fang k\u00eanh v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o k\u1ebf ho\u1ea1ch ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3:<\/span><\/p>\n

      \n
    • X\u00e1c \u0111\u1ecbnh k\u00eanh ph\u00e2n ph\u1ed1i: <\/b>\u0110\u1ea7u ti\u00ean, x\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng m\u00e0 b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m trang web c\u1ee7a b\u1ea1n, m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, blog, c\u0169ng nh\u01b0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nh\u01b0 YouTube, Facebook, ho\u1eb7c c\u00e1c di\u1ec5n \u0111\u00e0n chuy\u00ean ng\u00e0nh.<\/span><\/li>\n
    • Ph\u00e2n b\u1ed5 n\u1ed9i dung cho t\u1eebng k\u00eanh:<\/b> M\u1ed7i k\u00eanh truy\u1ec1n th\u00f4ng c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang, v\u00ec v\u1eady b\u1ea1n c\u1ea7n t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho t\u1eebng k\u00eanh. V\u00ed d\u1ee5, n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 ng\u1eafn g\u1ecdn v\u00e0 h\u1ea5p d\u1eabn, trong khi b\u00e0i blog c\u00f3 th\u1ec3 chi ti\u1ebft h\u01a1n. \u0110\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng k\u00eanh v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/li>\n
    • L\u00ean l\u1ecbch ph\u00e2n ph\u1ed1i: <\/b>X\u00e1c \u0111\u1ecbnh th\u1eddi gian ph\u00f9 h\u1ee3p \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh. L\u00ean l\u1ecbch ph\u00e2n ph\u1ed1i gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang t\u1eadn d\u1ee5ng th\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. C\u00e2n nh\u1eafc v\u1ec1 l\u1ecbch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 c\u1ed1 g\u1eafng \u0111i\u1ec1u ch\u1ec9nh l\u1ecbch theo d\u1ef1 \u0111o\u00e1n th\u1eddi gian h\u1ecd truy c\u1eadp nhi\u1ec1u nh\u1ea5t.<\/span><\/li>\n
    • S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a: <\/b>C\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh ph\u00e2n ph\u1ed1i n\u1ed9i dung. \u0110i\u1ec1u n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i theo \u0111\u00fang plan content marketing.<\/span><\/li>\n
    • T\u00edch h\u1ee3p c\u01a1 ch\u1ebf chuy\u1ec3n \u0111\u1ed5i (call-to-action):<\/b> T\u1ea1i m\u1ed7i giai \u0111o\u1ea1n, \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n cung c\u1ea5p c\u01a1 h\u1ed9i cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo. S\u1eed d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c call-to-action nh\u01b0 n\u00fat \u201c\u0110\u0103ng k\u00fd\u201d, \u201cT\u1ea3i v\u1ec1\u201d ho\u1eb7c \u201cLi\u00ean h\u1ec7\u201d \u0111\u1ec3 h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn b\u01b0\u1edbc ti\u1ebfp theo trong h\u00e0nh tr\u00ecnh mua h\u00e0ng.<\/span><\/li>\n
    • Theo d\u00f5i hi\u1ec7u su\u1ea5t: <\/b>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh hi\u1ec7u su\u1ea5t c\u1ee7a n\u1ed9i dung theo t\u1eebng ch\u00e2n dung kh\u00e1ch h\u00e0ng v\u00e0 giai \u0111o\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c content mapping c\u1ee7a m\u00ecnh theo th\u1eddi gian.<\/span><\/li>\n<\/ul>\n

      Khi b\u1ea1n \u00e1p d\u1ee5ng Content Mapping m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u0103ng t\u01b0\u01a1ng t\u00e1c, v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n. H\u00e3y \u00e1p d\u1ee5ng Content Mapping v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n ngay v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3. B\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng vi\u1ec7c \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p s\u1ebd \u0111em l\u1ea1i l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n

      \u00a0Xem th\u00eam:<\/strong><\/em><\/p>\n

      Tri\u1ec3n khai c\u00e1c nghi\u00ean c\u1ee9u \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 Content Marketing<\/strong><\/em><\/p>\n

      L\u00e0m Content Marketing s\u00e1ng t\u1ea1o \u0111\u1ec3 bi\u1ebfn click th\u00e0nh kh\u00e1ch h\u00e0ng<\/strong><\/em><\/p>\n

      B\u1ee9t ph\u00e1 m\u1ea1nh m\u1ebd tr\u00ean truy\u1ec1n th\u00f4ng \u0111a k\u00eanh v\u1edbi Content Marketing<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Trong th\u1ebf gi\u1edbi digital marketing ng\u00e0y nay, n\u1ed9i dung l\u00e0 vua. Nh\u01b0ng c\u00f3 m\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n c\u1ea3 vi\u1ec7c t\u1ea1o ra n\u1ed9i dung l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 \u0111\u1ebfn \u0111\u01b0\u1ee3c \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang l\u00fac. \u0110\u00e2y ch\u00ednh l\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a \u201cContent mapping\u201d \u2013 b\u1ea3n \u0111\u1ed3 n\u1ed9i dung. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 content mapping v\u00e0 c\u00e1ch n\u00f3 gi\u00fap b\u1ea1n t\u1ea1o ra s\u1ef1 nh\u1ea5t qu\u00e1n trong vi\u1ec7c t\u1ea1o n\u1ed9i dung v\u00e0 ph\u00e2n ph\u1ed1i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53101"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53101"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53101\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}