{"id":53117,"date":"2023-12-20T06:21:42","date_gmt":"2023-12-19T23:21:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hoc-apple-de-thanh-cong-nho-trai-nghiem-khach-hang-thuc-su-khac-biet-phan-2.html"},"modified":"2023-12-20T06:21:42","modified_gmt":"2023-12-19T23:21:42","slug":"hoc-apple-de-thanh-cong-nho-trai-nghiem-khach-hang-thuc-su-khac-biet-phan-2","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hoc-apple-de-thanh-cong-nho-trai-nghiem-khach-hang-thuc-su-khac-biet-phan-2.html","title":{"rendered":"H\u1ecdc Apple \u0111\u1ec3 th\u00e0nh c\u00f4ng nh\u1edd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 kh\u00e1c bi\u1ec7t (Ph\u1ea7n 2)"},"content":{"rendered":"
R\u00f5 r\u00e0ng, khi nh\u1eafc \u0111\u1ebfn Apple, ng\u01b0\u1eddi ta lu\u00f4n nh\u1eafc \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u01b0\u1ee3t tr\u1ed9i.\u00a0S\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng lu\u00f4n gi\u00fap Apple \u0111\u1ee9ng \u0111\u1ea7u trong b\u1ea5t k\u1ef3 cu\u1ed9c ch\u01a1i n\u00e0o. (Xem th\u00eam ph\u1ea7n 1 c\u1ee7a b\u00e0i vi\u1ebft T\u1ea0I \u0110\u00c2Y)<\/p>\n

4. \u0110\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n

Tr\u00ean website c\u1ee7a m\u00ecnh, kh\u00f4ng ph\u1ea3i Apple kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt s\u1ea3n ph\u1ea9m m\u00e0 tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c th\u00f4ng s\u1ed1 kh\u00f4 khan n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u00f9ng hi\u1ec3n th\u1ecb m\u00f9 (below the fold \u2013 v\u00f9ng hi\u1ec3n th\u1ecb b\u1eaft bu\u1ed9c ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i cu\u1ed9n trang m\u1edbi th\u1ea5y \u0111\u01b0\u1ee3c). Gh\u00e9 th\u0103m trang web c\u1ee7a Apple, tr\u01b0\u1edbc ti\u00ean c\u00e1c kh\u00e1ch h\u00e0ng s\u1ebd l\u1ea7n l\u01b0\u1ee3t di chuy\u1ec3n qua nh\u1eefng h\u00ecnh \u1ea3nh s\u1ed1ng \u0111\u1ed9ng c\u00f9ng c\u00e1c d\u00f2ng th\u00f4ng tin thu h\u00fat v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n

\"Website<\/p>\n

Website c\u1ee7a Apple<\/p>\n<\/div>\n

Thi\u1ebft k\u1ebf tinh t\u1ebf, t\u1ed1i gi\u1ea3n v\u00e0 t\u1eadp trung h\u01b0\u1edbng t\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ea1i website c\u1ee7a Apple<\/p>\n

Nh\u00e0 T\u00e1o kh\u00f4ng ch\u1ec9 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, m\u00e0 c\u00f2n t\u1eadn d\u1ee5ng hi\u1ec3u bi\u1ebft \u0111\u1ec3 tr\u00f2 chuy\u1ec7n theo nh\u1eefng c\u00e1ch h\u1ecd mong mu\u1ed1n, c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i nh\u1ea5t.\u00a0C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Apple ch\u00ednh l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o gi\u1eefa c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb v\u1edbi c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 tr\u1ea3i nghi\u1ec7m:<\/p>\n

    \n
  • IPod kh\u00f4ng ch\u1ec9 l\u00e0 \u201cm\u1ed9t m\u00e1y nghe nh\u1ea1c v\u00e0 thi\u1ebft b\u1ecb l\u01b0u tr\u1eef\u201d \u2013 n\u00f3 cho ph\u00e9p \u00e2m nh\u1ea1c c\u00f9ng b\u1ea1n \u0111\u1ebfn b\u1ea5t c\u1ee9 n\u01a1i \u0111\u00e2u<\/li>\n
  • IMac kh\u00f4ng ch\u1ec9 l\u00e0 \u201cm\u1ed9t m\u00e1y t\u00ednh\u201d \u2013 n\u00f3 gi\u00fap th\u1eddi gian tr\u1ea3i nghi\u1ec7m m\u00e1y t\u00ednh c\u1ee7a b\u1ea1n th\u00fa v\u1ecb v\u00e0 d\u1ec5 ch\u1ecbu h\u01a1n r\u1ea5t nhi\u1ec1u<\/li>\n
  • IPhone kh\u00f4ng ch\u1ec9 l\u00e0 \u201c\u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh\u201d \u2013 n\u00f3 cho ph\u00e9p b\u1ea1n \u0111\u01b0a s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t m\u00e1y t\u00ednh Macbook v\u00e0o trong \u0111i\u1ec7n tho\u1ea1i.<\/li>\n<\/ul>\n

    Website c\u1ee7a b\u1ea1n c\u00f3 \u0111ang tr\u00f2 chuy\u1ec7n theo ng\u00f4n ng\u1eef c\u1ee7a kh\u00e1ch h\u00e0ng? H\u00e3y t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng theo t\u1eebng ph\u00e2n kh\u00fac \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee5 th\u1ec3. Qu\u00e1 tr\u00ecnh t\u1ea1o h\u1ed3 s\u01a1 s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm v\u00e0 truy\u1ec1n t\u1ea3i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n cho kh\u00e1ch h\u00e0ng.<\/p>\n

    B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m tr\u00ean m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a h\u00e0nh tr\u00ecnh, bao g\u1ed3m c\u1ea3 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. B\u1edfi, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ec3 ph\u00e1t tri\u1ec3n l\u00f2ng trung th\u00e0nh v\u00e0 duy tr\u00ec th\u1ecb ph\u1ea7n.<\/p>\n

    5. S\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m<\/h2>\n

    B\u1ea1n c\u00f3 bi\u1ebft ng\u01b0\u1eddi h\u00e2m m\u1ed9 Apple th\u01b0\u1eddng th\u00edch th\u00fa up c\u00e1c video \u201c\u0111\u1eadp h\u1ed9p\u201d s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a Apple l\u00ean YouTube? T\u1ea1i sao v\u1eady? B\u1edfi, Apple s\u00e1ng t\u1ea1o nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t xa mong \u0111\u1ee3i v\u00e0 h\u1ecd th\u1eadm ch\u00ed kh\u00f4ng ph\u1ea3i tr\u1ea3 ph\u00ed ti\u1ebfp th\u1ecb n\u1ed9i dung b\u1edfi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 c\u00f3 nh\u1eefng \u0111\u00f3ng g\u00f3p kh\u00f4ng nh\u1ecf.<\/p>\n

    Tr\u1ea3i nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m nh\u00e0 T\u00e1o b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a qu\u00e1 tr\u00ecnh mua \u2013 so s\u00e1nh c\u00e1c phi\u00ean b\u1ea3n kh\u00e1c nhau, th\u1eed d\u00f9ng t\u1ea1i c\u1eeda h\u00e0ng, mua h\u00e0ng, nh\u1eadn h\u00e0ng\u2026<\/p>\n

    M\u1ed7i y\u1ebfu t\u1ed1 kh\u00f4ng x\u1ea3y ra m\u1ed9t c\u00e1ch t\u00ecnh c\u1edd m\u00e0 \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb c\u1ea9n th\u1eadn, k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd. Ch\u1eb3ng h\u1ea1n, v\u1ec1 c\u00e0i \u0111\u1eb7t m\u00e1y t\u00ednh. M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u ng\u01b0\u1eddi h\u00e2m m\u1ed9 Apple th\u1ef1c s\u1ef1 \u0111\u00e1nh gi\u00e1 cao m\u00e1y t\u00ednh c\u1ee7a Apple l\u00e0 d\u1ec5 d\u00e0ng c\u00e0i \u0111\u1eb7t \u2013 v\u1edbi c\u00e1c thao t\u00e1c \u0111\u01a1n gi\u1ea3n nh\u01b0 m\u1edf, c\u1eafm \u0111i\u1ec7n, kh\u1edfi \u0111\u1ed9ng \u2013 \u0111\u00e3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u00ecnh th\u01b0\u1eddng. B\u1edfi tr\u01b0\u1edbc \u0111\u00f3, Apple d\u00e0nh h\u00e0ng ng\u00e0n gi\u1edd th\u1eed nghi\u1ec7m, thi\u1ebft k\u1ebf v\u00e0 tinh ch\u1ec9nh \u0111\u1ec3 kh\u00f4ng c\u00f3 g\u00ec th\u1eeba th\u00e3i.<\/p>\n

    \"C\u1eeda<\/p>\n

    Nh\u1eefng c\u1eeda h\u00e0ng s\u1edf h\u1eefu thi\u1ebft k\u1ebf tinh t\u1ebf, s\u00e1ng t\u1ea1o ch\u00ednh l\u00e0 n\u01a1i k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

    T\u01b0\u01a1ng t\u1ef1, c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb c\u1ee7a Apple \u0111\u1ec1u truy\u1ec1n c\u1ea3m h\u1ee9ng: thi\u1ebft k\u1ebf t\u1ec9 m\u1ec9, s\u00e0nh \u0111i\u1ec7u v\u00e0 ph\u1ea3i g\u1ee3i \u201cc\u1ea3m gi\u00e1c\u201d khi b\u01b0\u1edbc v\u00e0o b\u00ean trong: \u00e1nh s\u00e1ng \u1ea5m \u00e1p, ph\u1ed1i m\u00e0u h\u1ee3p l\u00fd, b\u1ed1 tr\u00ed c\u1ee7a c\u1eeda h\u00e0ng v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng \u0111\u1ec1u thu h\u00fat. Ch\u01b0a h\u1ebft, c\u00e1c c\u1eeda s\u1ed5 l\u1edbn ph\u00eda tr\u01b0\u1edbc cho ph\u00e9p ng\u01b0\u1eddi b\u00ean ngo\u00e0i nh\u00ecn th\u1ea5y kh\u00e1ch h\u00e0ng b\u00ean trong \u0111ang c\u00f3 m\u1ed9t kho\u1ea3ng th\u1eddi gian tuy\u1ec7t v\u1eddi l\u00e0 c\u00f3 ch\u1ee7 \u00fd.<\/p>\n

    \u0110\u1ec3 \u00e1p d\u1ee5ng b\u00ed m\u1eadt n\u00e0y, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c v\u1ebd b\u1ea3n \u0111\u1ed3 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. L\u01b0u \u00fd t\u1eebng \u0111\u1ed9t ph\u00e1 l\u1edbn c\u0169ng nh\u01b0 v\u1ecb tr\u00ed di\u1ec5n ra (v\u00ed d\u1ee5, tr\u00ean trang Facebook hay m\u1ed9t trang c\u1ee5 th\u1ec3 tr\u00ean website\u2026).Ti\u1ebfp theo, ph\u00e2n t\u00edch t\u1eebng y\u1ebfu t\u1ed1 \u0111\u1ec3 xem b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n?
    \nH\u00e3y suy ngh\u0129 v\u1ec1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec3 m\u1ed7i \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng r\u00f5 r\u00e0ng v\u00e0 \u0111\u01a1n gi\u1ea3n, l\u00e0m sao \u0111\u1ec3 m\u1ed7i ph\u1ea7n trong h\u00e0nh tr\u00ecnh ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi t\u1eebng c\u00e1i nh\u00ecn, c\u1ea3m nh\u1eadn, y\u1ebfu t\u1ed1 v\u00e0 c\u00e1 t\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    Sau \u0111\u00f3, c\u00e2n nh\u1eafc v\u1ec1 vi\u1ec7c \u0111i xa h\u01a1n c\u0169ng nh\u01b0 nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng nh\u1ea5t? \u0110\u00f3 l\u00e0 c\u00e1ch Apple!<\/p>\n

    6. H\u01b0\u1edbng m\u1ecdi m\u1ee5c ti\u00eau t\u1edbi c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng<\/h2>\n

    H\u00e3y nh\u1edb l\u1ea1i nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean c\u1ee7a iPad \u2013 ch\u1ec9 m\u1ed9t th\u00e1ng sau khi Steve Jobs ch\u00ednh th\u1ee9c gi\u1edbi thi\u1ec7u v\u1edbi \u201cb\u00e0n d\u00e2n thi\u00ean h\u1ea1\u201d v\u00e0o n\u0103m 2010. B\u1ea1n c\u00f2n nh\u1edb h\u00ecnh \u1ea3nh m\u1ecdi ng\u01b0\u1eddi th\u1eadt th\u01b0 gi\u00e3n v\u00e0 tho\u1ea3i m\u00e1i tr\u1ea3i nghi\u1ec7m c\u00e1c ti\u1ec7n \u00edch m\u1edbi l\u1ea1, s\u00e0nh \u0111i\u1ec7u? H\u1ecd kh\u00f4ng h\u1ec1 n\u00f3i v\u1ec1 k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh ho\u1eb7c s\u1ee9c m\u1ea1nh x\u1eed l\u00fd. H\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n \u0111ang \u201cth\u01b0\u1edfng th\u1ee9c iPad\u201d theo c\u00e1ch c\u1ee7a h\u1ecd.<\/p>\n

    Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y, t\u01b0\u01a1ng t\u1ef1 t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Apple, \u0111\u1ec1u nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn n\u01a1i \u201ch\u1ecd th\u1ef1c l\u00e0 ch\u00ednh m\u00ecnh\u201d \u2013 kh\u00f4ng ph\u1ea3i qua t\u00fai ti\u1ec1n m\u00e0 ch\u1ea1m s\u00e2u t\u1edbi tr\u00e1i tim.<\/p>\n

    K\u1ebft n\u1ed1i c\u1ea3m x\u00fac l\u00e0 ch\u00eca kh\u00f3a c\u1ee7a b\u1ea5t c\u1ee9 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng. H\u01a1n n\u1eefa, n\u1ed9i dung t\u00edch c\u1ef1c c\u00f3 c\u01a1 h\u1ed9i chia s\u1ebb nhi\u1ec1u h\u01a1n n\u1ed9i dung ti\u00eau c\u1ef1c. C\u1ea3m x\u00fac t\u00edch c\u1ef1c c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y m\u1ed9t ph\u1ea3n \u1ee9ng m\u1ea1nh m\u1ebd h\u01a1n nh\u1eefng c\u1ea3m x\u00fac ti\u00eau c\u1ef1c. \u0110\u00e2y ch\u00ednh l\u00e0 b\u00ed quy\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng trong t\u1eebng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u01a1n gi\u1ea3n c\u1ee7a Apple.<\/p>\n

    Tr\u00ean t\u1ea5t c\u1ea3, l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb, b\u1ea1n ph\u1ea3i hi\u1ec3u v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t c\u00e1c n\u1ed9i dung m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n mu\u1ed1n th\u1ea5y. N\u1ed9i dung s\u00e1ng t\u1ea1o s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng nh\u01b0 trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. \u0110\u1ec3 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac h\u00e3y s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef c\u1ea3m x\u00fac trong t\u1eebng n\u1ed9i dung \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n, \u0111\u1ed3ng th\u1eddi, ch\u1eafc ch\u1eafn r\u1eb1ng n\u00f3 xu\u1ea5t hi\u1ec7n th\u1eadt t\u1ef1 nhi\u00ean. Ngo\u00e0i ra, n\u00ean c\u00e2n nh\u1eafc v\u1ec1 y\u1ebfu t\u1ed1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n g\u1ee3i l\u00ean trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3, t\u00ecm ki\u1ebfm ho\u1eb7c s\u00e1ng t\u1ea1o c\u00e1c h\u00ecnh \u1ea3nh c\u00f3 kh\u1ea3 n\u0103ng di\u1ec5n t\u1ea3 ch\u00e2n th\u1ef1c nh\u1ea5t.<\/p>\n

    7. X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng<\/h2>\n

    Trong nh\u1eefng n\u0103m qua, Apple \u0111\u00e3 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh \u201ckh\u1ee7ng\u201d c\u1ee7a b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1i b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o tr\u00ean th\u1ebf gi\u1edbi \u2013 v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u1eb5n s\u00e0ng x\u1ebfp h\u00e0ng d\u00e0i ch\u1edd \u0111\u01b0\u1ee3c s\u1edf h\u1eefu c\u00e1c phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean.<\/p>\n

    Apple c\u0169ng t\u1ea1o ra m\u1ed9t t\u00ednh c\u00e1ch v\u00e0 v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u: s\u00e1ng t\u1ea1o, phi\u00eau l\u01b0u v\u00e0 \u0111\u01b0\u1ee3c khao kh\u00e1t \u2013 ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t so v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a Apple bao g\u1ed3m vi\u1ec7c khi\u1ebfn cho kh\u00e1ch h\u00e0ng \u201cmu\u1ed1n\u201d gia nh\u1eadp c\u1ed9ng \u0111\u1ed3ng s\u00e0nh \u0111i\u1ec7u, th\u1ee9c th\u1eddi \u2013 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng t\u1ecf \u1edf th\u1ecb ph\u1ea7n ng\u00e0y c\u00e0ng r\u1ed9ng m\u1edf m\u00e0 h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c.<\/p>\n

    \"Apple<\/p>\n

    Th\u00f4ng \u0111i\u1ec7p quen thu\u1ed9c c\u1ee7a Apple<\/p>\n<\/div>\n

    B\u1ea1n c\u00f3 nh\u1edb chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u201cD\u00e1m kh\u00e1c bi\u1ec7t\u201d c\u1ee7a Apple? B\u1eaft \u0111\u1ea7u v\u1edbi l\u1eddi d\u1eabn: \u201c\u0110\u00e2y s\u1ea3n ph\u1ea9m d\u00e0nh ri\u00eang cho nh\u1eefng ng\u01b0\u1eddi cu\u1ed3ng nhi\u1ec7t nh\u1ea5t. Nh\u1eefng k\u1ebb n\u1ed5i lo\u1ea1n. Nh\u1eefng k\u1ebb s\u1eb5n s\u00e0ng g\u00e2y r\u1ed1i\u201d \u2013 h\u00ecnh \u1ea3nh c\u1ee7a ch\u00fang ta t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m n\u00e0o \u0111\u00f3 trong cu\u1ed9c s\u1ed1ng. Nh\u00e0 T\u00e1o \u0111\u00e3 r\u1ea5t th\u00f4ng minh khi l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh tin r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u h\u1ecd v\u00e0 c\u0169ng gi\u1ed1ng nh\u01b0 h\u1ecd.
    \nNgay c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh, tr\u01b0\u1edbc khi tr\u00ecnh l\u00e0ng c\u00e1c m\u1eb7t h\u00e0ng \u0111\u1ea7u ti\u00ean.<\/p>\n

    \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t c\u1ed9ng \u0111\u1ed3ng m\u1ea1nh m\u1ebd, s\u00f4i \u0111\u1ed9ng v\u00e0 cu\u1ed1n h\u00fat ng\u01b0\u1eddi s\u1eed d\u1ee5ng, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t ch\u00ednh l\u00e0 th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t b\u1ee9c tranh sinh \u0111\u1ed9ng v\u00e0 ch\u00ednh x\u00e1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed m\u00ecnh tr\u01b0\u1edbc ti\u00ean \u2013 th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, nh\u1eefng gi\u00e1 tr\u1ecb c\u01a1 b\u1ea3n, \u0111\u1eb7c t\u00ednh th\u01b0\u01a1ng hi\u1ec7u\u2026Sau \u0111\u00f3, l\u00e0m sao \u0111\u1ec3 website, c\u00e1c s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb v\u00e0 n\u1ed9i dung \u2013 t\u1ea5t c\u1ea3 \u0111\u1ec1u th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 t\u00ednh c\u00e1ch \u0111\u00f3. M\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a trang web n\u00ean ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng t\u1eeb b\u1ea1n \u0111\u00e3 ch\u1ecdn \u0111\u1ec3 m\u00f4 t\u1ea3 th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb h\u00ecnh \u1ea3nh \u0111\u1ebfn ph\u00f4ng ch\u1eef hay m\u00e0u s\u1eafc.<\/p>\n

    Cu\u1ed1i c\u00f9ng nh\u01b0ng quan tr\u1ecdng kh\u00f4ng k\u00e9m, \u0111\u1ec3 cho \u0111\u1ed9c gi\u1ea3 v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u00e1nh gi\u00e1 c\u0169ng nh\u01b0 c\u00f3 c\u01a1 h\u1ed9i b\u00e0y t\u1ecf quan \u0111i\u1ec3m. H\u00e3y cho h\u1ecd bi\u1ebft r\u1eb1ng b\u1ea1n quan t\u00e2m s\u00e2u s\u1eafc t\u1edbi h\u1ecd trong t\u1eebng n\u1ed9i dung, b\u1eb1ng c\u00e1ch:<\/p>\n

      \n
    • H\u1ecfi nh\u1eefng c\u00e2u h\u1ecfi m\u1edf<\/li>\n
    • Ph\u1ea3n h\u1ed3i b\u1eb1ng c\u00e1ch nh\u1eadn x\u00e9t v\u00e0o b\u00e0i \u0111\u0103ng tr\u00ean blog \u2013 ti\u1ebfp t\u1ee5c cu\u1ed9c tr\u00f2 chuy\u1ec7n.<\/li>\n
    • Th\u1eed \u0111\u1ec3 b\u1eaft \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng \/ \u0111\u1ed9c gi\u1ea3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n
    • T\u1ea1o m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u \u0111\u1ec3 kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi m\u1edbi.<\/li>\n
    • H\u00e3y ti\u1ebfp c\u1eadn c\u00e1c kh\u00e1ch h\u00e0ng qua email.<\/li>\n<\/ul>\n

      K\u1ebft lu\u1eadn<\/h2>\n

      H\u00e3y h\u1ecdc h\u1ecfi nh\u1eefng g\u00ec Apple hay b\u1ea5t k\u1ef3 doanh nghi\u1ec7p th\u00e0nh c\u00f4ng kh\u00e1c \u0111\u00e3 l\u00e0m v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 trong kinh doanh.\u00a0Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c r\u1eadp khu\u00f4n nh\u1eefng g\u00ec Apple \u0111\u00e3 l\u00e0m.\u00a0B\u1ea1n c\u00f3 th\u1ec3 \u201cg\u1ea1n \u0111\u1ee5c kh\u01a1i trong\u201d ngay t\u1eeb nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch nh\u1eefng g\u00ec h\u1ecd \u0111ang l\u00e0m \u0111\u00fang, nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd th\u00e0nh c\u00f4ng!<\/p>\n

      Theo Neil Patel\u00a0<\/em><\/p>\n

      B\u00e0i li\u00ean quan:<\/em><\/p>\n

        \n
      • H\u00e0nh tr\u00ecnh t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng<\/em><\/li>\n
      • ASOS \u0111\u00e3 \u0111em \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u00fa v\u1ecb nh\u01b0 n\u00e0o?<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        R\u00f5 r\u00e0ng, khi nh\u1eafc \u0111\u1ebfn Apple, ng\u01b0\u1eddi ta lu\u00f4n nh\u1eafc \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u01b0\u1ee3t tr\u1ed9i.\u00a0S\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng lu\u00f4n gi\u00fap Apple \u0111\u1ee9ng \u0111\u1ea7u trong b\u1ea5t k\u1ef3 cu\u1ed9c ch\u01a1i n\u00e0o. (Xem th\u00eam ph\u1ea7n 1 c\u1ee7a b\u00e0i vi\u1ebft T\u1ea0I \u0110\u00c2Y) 4. \u0110\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng Tr\u00ean website c\u1ee7a m\u00ecnh, kh\u00f4ng ph\u1ea3i […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53117"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53117"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53117\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}