{"id":53131,"date":"2023-12-20T06:23:38","date_gmt":"2023-12-19T23:23:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hoc-apple-de-thanh-cong-nho-trai-nghiem-khach-hang-thuc-su-khac-biet.html"},"modified":"2023-12-20T06:23:38","modified_gmt":"2023-12-19T23:23:38","slug":"hoc-apple-de-thanh-cong-nho-trai-nghiem-khach-hang-thuc-su-khac-biet","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hoc-apple-de-thanh-cong-nho-trai-nghiem-khach-hang-thuc-su-khac-biet.html","title":{"rendered":"H\u1ecdc Apple \u0111\u1ec3 th\u00e0nh c\u00f4ng nh\u1edd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 kh\u00e1c bi\u1ec7t"},"content":{"rendered":"
Apple l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u1edbi nh\u1eefng c\u00e1ch l\u00e0m s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9c \u0111\u00e1o. Ch\u1ec9 t\u00ednh ri\u00eang trong giai \u0111o\u1ea1n 2004-2014, t\u1eeb con s\u1ed1 \u00edt \u1ecfi 8 t\u1ef7 USD doanh thu c\u1ee7a n\u0103m 2004 \u0111\u00e3 v\u01b0\u01a1n l\u00ean \u0111\u1ea1t m\u1ed1c 180 t\u1ef7 v\u00e0o \u0111\u00fang 10 n\u0103m sau \u0111\u00f3. Nh\u01b0ng th\u00e0nh c\u00f4ng c\u1ee7a Apple kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c t\u1ea1o \u0111\u1ed9t ph\u00e1 v\u1ec1 doanh thu hay b\u00e1n r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111\u00e3 ho\u00e0n to\u00e0n thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i \u201ctheo c\u00e1ch c\u1ee7a Apple\u201d. IPod, iPhone, iPad\u2026 \u0111\u1ec1u l\u00e0 nh\u1eefng cu\u1ed9c c\u00e1ch m\u1ea1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi s\u1eb5n s\u00e0ng x\u1ebfp h\u00e0ng trong nhi\u1ec1u gi\u1edd ch\u1ec9 \u0111\u1ec3 s\u1edf h\u1eefu phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean.<\/p>\n

B\u1eb1ng c\u00e1ch n\u00e0o h\u1ecd th\u00e0nh c\u00f4ng \u0111\u1ebfn v\u1eady?<\/strong><\/p>\n

Thi\u1ebft k\u1ebf v\u00e0 t\u00ednh \u1ee9ng d\u1ee5ng ch\u1ec9 l\u00e0 hai trong s\u1ed1 nh\u1eefng l\u00fd do \u0111\u1eb1ng sau th\u00e0nh c\u00f4ng c\u1ee7a Apple. Quan tr\u1ecdng h\u01a1n, Apple \u0111\u00e3 th\u1ef1c s\u1ef1 bi\u1ebfn t\u1eebng kh\u00e1ch h\u00e0ng c\u1ee7a tr\u1edf th\u00e0nh nh\u1eefng v\u1ecb \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u s\u00e0nh \u0111i\u1ec7u, th\u1ee9c th\u1eddi.<\/p>\n

1. C\u00e2n nh\u1eafc v\u1ec1 s\u1ef1 c\u1ea7n thi\u1ebft khi \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o<\/h2>\n

B\u01a1m ti\u1ec1n v\u00e0o qu\u1ea3ng c\u00e1o Google hay Facebook khi mu\u1ed1n t\u0103ng doanh thu d\u01b0\u1eddng nh\u01b0 l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. Tuy nhi\u00ean v\u1edbi nh\u00e0 T\u00e1o, c\u00e1ch l\u00e0m n\u00e0y kh\u00f4ng ph\u1ea3i l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, Apple ch\u1ee7 y\u1ebfu d\u1ef1a tr\u00ean hai chi\u1ebfn l\u01b0\u1ee3c ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t: ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m (v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00e1c \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u\/ch\u01b0\u01a1ng tr\u00ecnh thu h\u00fat l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi xem) v\u00e0 t\u1ea1o s\u00f3ng qua nh\u1eefng \u0111\u00e1nh gi\u00e1 \u200b\u200bt\u00edch c\u1ef1c tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/p>\n

C\u00f3 th\u1ec3 b\u1ea1n kh\u00f4ng s\u1edf h\u1eefu ngu\u1ed3n l\u1ef1c v\u00e0 ng\u00e2n s\u00e1ch \u201ckh\u1ee7ng\u201d, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o theo ph\u01b0\u01a1ng ph\u00e1p tr\u00ean \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, tr\u01b0\u1edbc \u0111\u00f3 h\u00e3y t\u1ef1 t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi: \u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u00e1p d\u1ee5ng b\u00ed m\u1eadt ti\u1ebfp th\u1ecb c\u1ee7a Apple?\u201d<\/p>\n

V\u00e2ng, c\u00f3 th\u1ec3 s\u1ebd kh\u00f3 \u0111\u1ec3 m\u1eddi m\u1ed9t ng\u00f4i sao \u0111i\u1ec7n \u1ea3nh l\u00e0m \u0111\u1ea1i s\u1ee9, nh\u01b0ng b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 nh\u1edd h\u1ecd chia s\u1ebb v\u1ec1 s\u1ea3n ph\u1ea9m ph\u1ea3i kh\u00f4ng?<\/p>\n

M\u1ed9t c\u00e1ch kh\u00e1c c\u0169ng r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 quan t\u00e2m ch\u00ednh l\u00e0 l\u00ean k\u1ebf ho\u1ea1ch cho m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 chi ti\u1ebft t\u1eeb kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3, \u0111\u0103ng nh\u1eefng l\u1eddi nh\u1eadn x\u00e9t t\u00edch c\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m l\u00ean site \u0111\u1ec3 thuy\u1ebft ph\u1ee5c c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u01afu \u0111i\u1ec3m c\u1ee7a c\u00e1ch l\u00e0m n\u00e0y ch\u00ednh l\u00e0 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u0169ng nh\u01b0 g\u00f3p ph\u1ea7n c\u1ee7ng c\u1ed1 ni\u1ec1m tin cho c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Nh\u1ea5t l\u00e0 khi theo Nielsen, c\u00f3 t\u1edbi 92% kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng \u0111\u1ec1 xu\u1ea5t h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh, trong khi 70% tin \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 tr\u1ef1c tuy\u1ebfn.<\/p>\n

Cu\u1ed1i c\u00f9ng, n\u1ebfu b\u1ea1n \u0111ang kh\u1edfi \u0111\u1ed9ng m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o PPC, h\u00e3y \u0111\u1ea3m b\u1ea3o \u0111\u00e2y l\u00e0 m\u1ed9t h\u01b0\u1edbng \u0111i th\u00f4ng minh. L\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn; thi\u1ebft k\u1ebf trang \u0111\u00edch g\u1ecdn g\u00e0ng, v\u1edbi nh\u1eefng n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng h\u1ee3p l\u00fd v\u00e0 ch\u1eafc ch\u1eafn c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o \u0111\u00e3 li\u00ean k\u1ebft v\u1edbi trang \u0111\u00edch.<\/p>\n

2. Nh\u1ea5n m\u1ea1nh nh\u1eefng gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t thay v\u00ec c\u1ea1nh tranh v\u1ec1 gi\u00e1<\/h2>\n

Nhi\u1ec1u doanh nh\u00e2n sai l\u1ea7m r\u1eb1ng c\u1ea1nh tranh v\u1ec1 gi\u00e1 m\u1edbi l\u00e0 t\u1ed1t nh\u1ea5t. Nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, c\u1ea1nh tranh v\u1ec1 gi\u00e1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn t\u1edbi c\u00f4ng vi\u1ec7c kinh doanh \u2013 Apple bi\u1ebft \u0111i\u1ec1u n\u00e0y v\u00e0 ch\u01b0a bao gi\u1edd b\u1ecb dao \u0111\u1ed9ng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh.<\/p>\n

Thi\u1ebft k\u1ebf tinh t\u1ebf, ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u1edbi k\u00edch th\u01b0\u1edbc t\u1ed1i gi\u1ea3n ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c tung h\u00f4 tr\u00ean kh\u1eafp ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u0169ng nh\u01b0 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1eb7c bi\u1ec7t cho c\u00e1c s\u1ea3n ph\u1ea9m nh\u00e0 T\u00e1o.<\/p>\n

V\u00e0 chi ph\u00ed? Ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i c\u1ea1nh tranh v\u1ec1 gi\u00e1, ng\u01b0\u1ee3c l\u1ea1i, b\u1ea1n c\u00f2n ph\u1ea3i tr\u1ea3 nhi\u1ec1u h\u01a1n \u2013 \u0111\u00f4i khi r\u1ea5t nhi\u1ec1u cho m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a Apple thay v\u00ec m\u1ed9t phi\u00ean b\u1ea3n t\u01b0\u01a1ng t\u1ef1.<\/p>\n

Ch\u1eb3ng h\u1ea1n, hai m\u00e1y t\u00ednh x\u00e1ch tay \u0111\u01b0\u1ee3c so s\u00e1nh nhi\u1ec1u nh\u1ea5t hi\u1ec7n nay: Apple Macbook v\u00e0 Dell XPS 13 Touch \u2013 \u0111\u1ec1u t\u00edch h\u1ee3p b\u1ed9 vi x\u1eed l\u00fd core i5, c\u00e1c th\u00f4ng s\u1ed1 kh\u00e1c kh\u00f4ng c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch nhi\u1ec1u. Tuy nhi\u00ean, n\u1ebfu phi\u00ean b\u1ea3n Dell XPS, gi\u00e1 kho\u1ea3ng 16.000.000VN\u0110, th\u00ec Apple Macbook \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi gi\u00e1 kh\u00f4ng d\u01b0\u1edbi 24.000.000VN\u0110.<\/p>\n

\"Apple<\/p>\n

So s\u00e1nh gi\u00e1, t\u00ednh n\u0103ng c\u1ee7a Macbook v\u00e0 Dell<\/p>\n<\/div>\n

Apple l\u00e0m g\u00ec \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng khi kh\u00f4ng c\u1ea1nh tranh v\u1ec1 gi\u00e1?<\/strong><\/p>\n

Thay v\u00ec \u0111\u01a1n thu\u1ea7n c\u1ea1nh tranh v\u1ec1 m\u00e1y t\u00ednh \u2013 n\u01a1i c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c t\u1eadp trung v\u00e0o m\u1ed9t t\u00ednh n\u0103ng duy nh\u1ea5t k\u1ebft h\u1ee3p \u0111\u1ea9y m\u1ea1nh ti\u1ebfp th\u1ecb, Apple t\u1eadp trung v\u00e0o to\u00e0n b\u1ed9 s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 h\u1ec7 sinh th\u00e1i \u1ee9ng d\u1ee5ng, ti\u1ec7n \u00edch v\u00e0 d\u1ecbch v\u1ee5 \u0111i k\u00e8m.<\/p>\n

\u0110\u01b0\u1ee3c v\u00ed nh\u01b0 Rolls Royce c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 v\u1edbi thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o, tinh t\u1ebf v\u1edbi danh s\u00e1ch d\u00e0i kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng ch\u1edd \u0111\u1ee3i, c\u00e1c th\u01b0\u1ee3ng \u0111\u1ebf c\u1ee7a Apple v\u00f4 c\u00f9ng th\u00f4ng minh khi bi\u1ebft r\u1eb1ng gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c ch\u1eafc ch\u1eafn s\u1ebd t\u01b0\u01a1ng x\u1ee9ng v\u1edbi s\u1ed1 ti\u1ec1n m\u00ecnh b\u1ecf ra.<\/p>\n

3. Gi\u1eef cho s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u01a1n gi\u1ea3n nh\u1ea5t c\u00f3 th\u1ec3<\/h2>\n

Nhi\u1ec1u, \u0111a d\u1ea1ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 t\u1ed1t nh\u1ea5t.<\/p>\n

Apple hi\u1ec3u r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f4ng ngh\u1ec7 \u0111\u00e3 c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn. S\u1ef1 th\u1eadt n\u00e0y c\u0169ng t\u01b0\u01a1ng t\u1ef1 \u1edf c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c d\u1eabn \u0111\u1ebfn s\u1ef1 ph\u00e2n v\u00e2n, lo l\u1eafng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi \u0111\u1ee9ng gi\u1eefa m\u1ed9t r\u1eebng s\u1ea3n ph\u1ea9m.<\/p>\n

V\u00ec v\u1eady, Apple quy\u1ebft \u0111\u1ecbnh t\u1eadp trung h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ed1i \u0111a b\u1eb1ng c\u00e1ch \u0111\u01a1n gi\u1ea3n h\u00f3a website v\u00e0 t\u00e0i li\u1ec7u b\u00e1n h\u00e0ng. Lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n c\u00e1c thu\u1eadt ng\u1eef hay \u0111i\u1ec1u kho\u1ea3n r\u1eafc r\u1ed1i, thay v\u00e0o \u0111\u00f3 l\u00e0 nh\u1eefng n\u1ed9i dung \u0111\u01a1n gi\u1ea3n, tr\u1ef1c ti\u1ebfp c\u0169ng nh\u01b0 li\u00ean t\u1ee5c nh\u1ea5n m\u1ea1nh l\u1ee3i \u00edch v\u00e0 s\u1ef1 c\u1ea7n thi\u1ebft v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c tuy\u1ec7t v\u1eddi trong ti\u1ebfp th\u1ecb n\u1ed9i dung; c\u00f4ng ngh\u1ec7 cao m\u00e0 kh\u00f4ng c\u1ea7n \u0111i\u1ec1u ki\u1ec7n c\u00f4ng ngh\u1ec7 cao. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y c\u00f2n khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng b\u1ecb hoang mang v\u1edbi qu\u00e1 nhi\u1ec1u th\u00f4ng tin.<\/p>\n

Theo \u0111u\u1ed5i ch\u00e2m ng\u00f4n: \u201c\u0110\u01a1n gi\u1ea3n l\u00e0 \u0111\u1ec9nh cao c\u1ee7a s\u1ef1 tinh t\u1ebf\u201d, nh\u00e0 T\u00e1o gi\u1eef m\u1ecdi th\u1ee9 \u0111\u01a1n gi\u1ea3n v\u00e0 kh\u00e1ch h\u00e0ng d\u01b0\u1eddng nh\u01b0 r\u1ea5t th\u00edch th\u00fa, trung th\u00e0nh n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 s\u0103n \u0111\u00f3n nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a h\u1ecd. Nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong t\u1ea5t c\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a Apple v\u00e0 \u0111em \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 kh\u00e1ch bi\u1ec7t.<\/p>\n

Theo \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u00e3ng kh\u00f4ng \u0111\u01a1n thu\u1ea7n cung c\u1ea5p c\u00e1c th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt v\u00e0 t\u00ednh n\u0103ng, m\u00e0 t\u1eadp trung ch\u1ee9ng minh cho kh\u00e1ch h\u00e0ng th\u1ea5y c\u00e1ch c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ra sao.<\/p>\n

\"Nh\u1edd<\/p>\n

Apple v\u00e0 chi\u1ebfn l\u01b0\u1ee3c theo \u0111u\u1ed5i ch\u00e2m ng\u00f4n: \u201c\u0110\u01a1n gi\u1ea3n l\u00e0 \u0111\u1ec9nh cao c\u1ee7a s\u1ef1 tinh t\u1ebf\u201d<\/p>\n<\/div>\n

Tuy nhi\u00ean, \u0111\u00e2y m\u1edbi ch\u1ec9 l\u00e0 b\u01b0\u1edbc 1 trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1eb7c bi\u1ec7t. T\u1eebng c\u1eeda h\u00e0ng, s\u1ea3n ph\u1ea9m c\u1ee7a Apple \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ho\u00e0n h\u1ea3o cho m\u1ecdi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, v\u1edbi ki\u1ec3u d\u00e1ng \u0111\u1eb9p v\u00e0 k\u00edch th\u01b0\u1edbc nh\u1ecf, gam m\u00e0u \u0111\u01a1n gi\u1ea3n nh\u01b0ng tinh t\u1ebf c\u00f9ng nh\u1eefng c\u00e1i t\u00ean ng\u1eafn g\u1ecdn, d\u1ec5 nh\u1edb \u0111i k\u00e8m l\u00e0 c\u00e1c kho \u1ee9ng d\u1ee5ng.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a Apple nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/p>\n

H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c \u0111\u1ea3m b\u1ea3o n\u1ed9i dung tr\u00ean website v\u00e0 blog d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm. Nghi\u00ean c\u1ee9u cho th\u1ea5y ch\u1ec9 c\u00f3 16% ng\u01b0\u1eddi truy c\u1eadp \u0111\u1ecdc t\u1eebng ch\u1eef tr\u00ean m\u1ed9t trang. Ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng \u2013 79% \u2013 ch\u1ec9 l\u01b0\u1edbt qua \u0111\u1ec3 t\u00ecm th\u00f4ng tin v\u00e0 n\u1eafm c\u00e1c \u00fd ch\u00ednh. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n quan t\u00e2m h\u00e0ng \u0111\u1ea7u trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung.<\/p>\n

\u0110\u1ec3 ph\u00e1t huy hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t, h\u00e3y t\u1ea1o \u0111i\u1ec3m nh\u1ea5n kh\u00e1c bi\u1ec7t \u0111\u1ec3 truy\u1ec1n t\u1ea3i l\u1ee3i \u00edch v\u00e0 \u01b0u th\u1ebf n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. \u0110\u1ed3ng th\u1eddi, ch\u1eafc ch\u1eafn r\u1eb1ng c\u00e1c ti\u00eau \u0111\u1ec1 ch\u00ednh v\u00e0 ti\u00eau \u0111\u1ec1 ph\u1ee5 r\u00f5 r\u00e0ng, s\u1ed1ng \u0111\u1ed9ng v\u00e0 c\u00f3 nhi\u1ec1u kho\u1ea3ng tr\u1eafng xung quanh. D\u1ec5 \u0111\u1ecdc v\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin s\u1ebd \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 th\u1eddi gian \u1edf l\u1ea1i tr\u00ean trang l\u00e2u h\u01a1n v\u00e0 c\u00f3 xu h\u01b0\u1edbng quay tr\u1edf l\u1ea1i trong nh\u1eefng l\u1ea7n sau.<\/p>\n

\u0110\u1eebng c\u1ed1 g\u1eafng \u0111\u1ec3 \u0111\u01b0a m\u1ecdi t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 l\u00ean tr\u00ean trang. Thay v\u00e0o \u0111\u00f3, t\u1eadp trung v\u00e0o c\u00e1c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u00f3 \u00fd ngh\u0129a nh\u1ea5t c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m.<\/p>\n

Ch\u1ecdn thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n, tinh t\u1ebf cho c\u00e1c trang \u0111\u00edch. Gi\u1ea3m s\u1ef1 l\u1ed9n x\u1ed9n t\u1ed1i \u0111a xung quanh c\u00e1c ph\u1ea7n quan tr\u1ecdng c\u1ee7a n\u1ed9i dung tr\u00ean trang, ch\u1eb3ng h\u1ea1n nh\u01b0 sidebar v\u00e0 widget, khi \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng s\u1ebd t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m, th\u00f4ng tin b\u1ea1n cung c\u1ea5p.<\/p>\n

Cu\u1ed1i c\u00f9ng, n\u1ebfu ng\u00e2n s\u00e1ch cho ph\u00e9p, b\u1ea1n n\u00ean thu\u00ea m\u1ed9t copywriter chuy\u00ean nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t \u01b0u ti\u00ean c\u00e1c trang b\u00e1n h\u00e0ng quan tr\u1ecdng. B\u1edfi, c\u00e2n b\u1eb1ng gi\u1eefa cung c\u1ea5p \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i hay b\u00e1n trong khi v\u1eabn s\u1eafp x\u1ebfp h\u1ee3p l\u00fd, ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn \u0111\u01a1n gi\u1ea3n kh\u00f4ng ph\u1ea3i ai c\u0169ng l\u00e0m \u0111\u01b0\u1ee3c.<\/p>\n

(C\u00f2n ti\u1ebfp)<\/em><\/p>\n

Theo\u00a0Neil Patel<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • T\u0103ng doanh thu nh\u1edd n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o<\/em><\/li>\n
  • B\u00ed m\u1eadt \u0111\u1ec3 vi\u1ebft n\u1ed9i dung website th\u1ef1c s\u1ef1 l\u00f4i cu\u1ed1n<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    B\u1eb1ng c\u00e1ch n\u00e0o h\u1ecd th\u00e0nh c\u00f4ng \u0111\u1ebfn v\u1eady?<\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53131"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53131"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53131\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}