{"id":53134,"date":"2023-12-20T06:24:54","date_gmt":"2023-12-19T23:24:54","guid":{"rendered":"https:\/\/masterskills.org\/blog\/sms-marketing-la-gi-ung-dung-va-hieu-qua-cua-sms-marketing.html"},"modified":"2023-12-20T06:24:54","modified_gmt":"2023-12-19T23:24:54","slug":"sms-marketing-la-gi-ung-dung-va-hieu-qua-cua-sms-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/sms-marketing-la-gi-ung-dung-va-hieu-qua-cua-sms-marketing.html","title":{"rendered":"SMS marketing l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a SMS Marketing"},"content":{"rendered":"
\n

\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, SMS Marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. V\u1edbi t\u1ef7 l\u1ec7 m\u1edf tin nh\u1eafn v\u01b0\u1ee3t tr\u1ed9i v\u00e0 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a, SMS Marketing kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb m\u00e0 c\u00f2n gi\u00fap n\u00e2ng cao kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

SMS Marketing l\u00e0 g\u00ec?\u00a0<\/b><\/h2>\n

SMS Marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng tin nh\u1eafn v\u0103n b\u1ea3n (SMS) \u0111\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i, ho\u1eb7c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng\u2026 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c \u0111\u1ebfn danh s\u00e1ch kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

\"SMS<\/p>\n

SMS Marketing l\u00e0 g\u00ec?<\/p>\n<\/div>\n

SMS Marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t k\u00eanh tr\u1ef1c ti\u1ebfp \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, th\u00f4ng b\u00e1o \u01b0u \u0111\u00e3i, c\u1eadp nh\u1eadt s\u1ea3n ph\u1ea9m, g\u1eedi m\u00e3 gi\u1ea3m gi\u00e1, v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

L\u1ee3i \u00edch c\u1ee7a SMS Marketing<\/b><\/h2>\n

SMS Marketing \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch quan tr\u1ecdng cho doanh nghi\u1ec7p nh\u01b0:<\/span><\/p>\n

    \n
  • T\u1ef7 l\u1ec7 m\u1edf cao: <\/b>T\u1ef7 l\u1ec7 m\u1edf tin nh\u1eafn SMS th\u01b0\u1eddng r\u1ea5t cao. Theo <\/span>Gartner<\/span>, c\u00f3 \u0111\u1ebfn 98% tin nh\u1eafn SMS \u0111\u01b0\u1ee3c m\u1edf, \u0111i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ecdc b\u1edfi \u0111\u1ea1i \u0111a s\u1ed1 ng\u01b0\u1eddi nh\u1eadn.<\/span><\/li>\n
  • Hi\u1ec7u su\u1ea5t cao v\u1ec1 t\u01b0\u01a1ng t\u00e1c:<\/b> C\u00e1c chi\u1ebfn d\u1ecbch SMS Marketing th\u01b0\u1eddng c\u00f3 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n so v\u1edbi email ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i. N\u0103m , t\u1ef7 l\u1ec7 nh\u1ea5p (CTR) c\u1ee7a SMS l\u00e0 10,63% (<\/span>Omnisend<\/span>).\u00a0<\/span><\/li>\n
  • T\u0103ng chuy\u1ec3n \u0111\u1ed5i: <\/b>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ti\u1ebfp th\u1ecb qua SMS \u0111\u00e3 t\u0103ng 102% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m (<\/span>Omnisend<\/span>).<\/span><\/li>\n<\/ul>\n

    M\u1ed9t s\u1ed1 n\u1ed9i dung tri\u1ec3n khai chi\u1ebfn d\u1ecbch SMS Marketing ph\u1ed5 bi\u1ebfn<\/b><\/h2>\n

    C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t s\u1ed1 n\u1ed9i dung SMS Marketing ph\u1ed5 bi\u1ebfn sau \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/span><\/p>\n

    SMS giao d\u1ecbch:\u00a0<\/b><\/h3>\n
      \n
    • M\u00e3 OTP v\u00e0 x\u00e1c nh\u1eadn giao d\u1ecbch:<\/b> Lo\u1ea1i tin nh\u1eafn n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c minh danh t\u00ednh v\u00e0 giao d\u1ecbch c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u00e3 OTP (One-Time Password) \u0111\u1ec3 \u0111\u0103ng nh\u1eadp ho\u1eb7c x\u00e1c nh\u1eadn giao d\u1ecbch t\u00e0i ch\u00ednh.<\/span><\/li>\n
    • Th\u00f4ng b\u00e1o \u0111\u01a1n h\u00e0ng:<\/b> Ph\u1ea7n m\u1ec1m SMS Marketing mi\u1ec5n ph\u00ed c\u00f3 th\u1ec3 th\u00f4ng b\u00e1o cho kh\u00e1ch h\u00e0ng v\u1ec1 tr\u1ea1ng th\u00e1i \u0111\u01a1n h\u00e0ng, th\u1eddi gian giao h\u00e0ng d\u1ef1 ki\u1ebfn, v\u00e0 th\u00f4ng tin li\u00ean quan \u0111\u1ebfn \u0111\u01a1n h\u00e0ng c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n
      \"C\u00e1c<\/p>\n

      C\u00e1c n\u1ed9i dung tin nh\u1eafn ph\u1ed5 bi\u1ebfn gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/p>\n<\/div>\n

      SMS ti\u1ebfp th\u1ecb:<\/b><\/h3>\n
        \n
      • SMS khuy\u1ebfn m\u00e3i:<\/b> Lo\u1ea1i n\u00e0y l\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t trong SMS Marketing. Doanh nghi\u1ec7p g\u1eedi tin nh\u1eafn v\u1edbi m\u1ee5c \u0111\u00edch qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/li>\n
      • Th\u00f4ng b\u00e1o s\u1ef1 ki\u1ec7n: <\/b>Tin nh\u1eafn SMS \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00f4ng b\u00e1o v\u1ec1 s\u1ef1 ki\u1ec7n s\u1eafp t\u1edbi nh\u01b0 h\u1ed9i ch\u1ee3, bu\u1ed5i h\u00f2a nh\u1ea1c, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, v\u00e0 m\u1eddi ng\u01b0\u1eddi nh\u1eadn tham gia.<\/span><\/li>\n
      • Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft:<\/b> Doanh nghi\u1ec7p g\u1eedi tin nh\u1eafn SMS cho c\u00e1c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec3 th\u00f4ng b\u00e1o v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t, gi\u1ea3m gi\u00e1 ho\u1eb7c \u01b0u \u0111\u00e3i d\u00e0nh ri\u00eang cho h\u1ecd.<\/span><\/li>\n
      • Kh\u1ea3o s\u00e1t v\u00e0 ph\u1ea3n h\u1ed3i: <\/b>G\u1eedi c\u00e1c kh\u1ea3o s\u00e1t ng\u1eafn g\u1ecdn qua tin nh\u1eafn \u0111\u1ec3 thu th\u1eadp \u00fd ki\u1ebfn v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd.<\/span><\/li>\n
      • Nh\u1eafc nh\u1edf: <\/b>G\u1eedi tin nh\u1eafn nh\u1eafc nh\u1edf v\u1ec1 l\u1ecbch h\u1eb9n ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n quan tr\u1ecdng kh\u00e1c.<\/span><\/li>\n
      • SMS c\u00e1c d\u1ecbp l\u1ec5 t\u1ebft: <\/b>S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m g\u1eedi SMS h\u00e0ng lo\u1ea1t mi\u1ec5n ph\u00ed \u0111\u1ec3 ch\u00fac m\u1eebng ho\u1eb7c k\u00edch th\u00edch mua s\u1eafm trong c\u00e1c k\u1ef3 ngh\u1ec9 ho\u1eb7c d\u1ecbp l\u1ec5, ch\u1eb3ng h\u1ea1n nh\u01b0 Gi\u00e1ng sinh, T\u1ebft, Black Friday\u2026<\/span><\/li>\n
      • SMS c\u00e1 nh\u00e2n h\u00f3a: <\/b>S\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o tin nh\u1eafn c\u00e1 nh\u00e2n h\u00f3a, v\u00ed d\u1ee5: m\u1eabu SMS Marketing g\u1eedi tin ch\u00fac m\u1eebng sinh nh\u1eadt, tin nh\u1eafn v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 quan t\u00e2m d\u1ef1a tr\u00ean l\u1ecbch s\u1eed mua h\u00e0ng c\u1ee7a h\u1ecd.<\/span><\/li>\n
      • SMS h\u1ed7 tr\u1ee3:<\/b> Doanh nghi\u1ec7p s\u1eed d\u1ee5ng <\/span>d\u1ecbch v\u1ee5 <\/span>SMS \u0111\u1ec3 thi\u1ebft l\u1eadp k\u00eanh tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng v\u00e0 gi\u1ea3i quy\u1ebft th\u1eafc m\u1eafc.<\/span><\/li>\n<\/ul>\n

        SMS Marketing \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch m\u00e0 doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p t\u00ednh c\u00e1 nh\u00e2n h\u00f3a, t\u01b0\u01a1ng t\u00e1c nhanh ch\u00f3ng v\u00e0 hi\u1ec7u su\u1ea5t cao \u0111\u00e3 bi\u1ebfn SMS Marketing th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 b\u1ecf qua trong h\u1ed9p c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. V\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng kh\u00f4ng ng\u1eebng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng v\u00e0 t\u00ednh hi\u1ec7u qu\u1ea3 \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh, SMS Marketing kh\u00f4ng ch\u1ec9 \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng m\u00e0 c\u00f2n t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n kinh doanh. Do \u0111\u00f3, t\u1eadn d\u1ef1ng SMS Marketing c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a ng\u00e0y nay.<\/span><\/p>\n

        Xem th\u00eam:\u00a0T\u00edch h\u1ee3p Mobile Marketing trong chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, SMS Marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. V\u1edbi t\u1ef7 l\u1ec7 m\u1edf tin nh\u1eafn v\u01b0\u1ee3t tr\u1ed9i v\u00e0 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a, SMS Marketing kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb m\u00e0 c\u00f2n gi\u00fap n\u00e2ng cao kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53134"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53134"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53134\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}