{"id":53151,"date":"2023-12-20T06:28:37","date_gmt":"2023-12-19T23:28:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/kol-va-koc-la-gi-huong-dan-cach-phan-biet-kol-va-koc-celeb.html"},"modified":"2023-12-20T06:28:37","modified_gmt":"2023-12-19T23:28:37","slug":"kol-va-koc-la-gi-huong-dan-cach-phan-biet-kol-va-koc-celeb","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/kol-va-koc-la-gi-huong-dan-cach-phan-biet-kol-va-koc-celeb.html","title":{"rendered":"KOL v\u00e0 KOC l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn c\u00e1ch ph\u00e2n bi\u1ec7t KOL v\u00e0 KOC, Celeb"},"content":{"rendered":"
Theo b\u00e1o c\u00e1o c\u1ee7a <\/span>Marketing Hub<\/span>, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng Influence marketing tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng. Ch\u1ec9 t\u1eeb m\u1ee9c 1,7 t\u1ef7 USD v\u00e0o , th\u1ecb tr\u01b0\u1eddng ti\u1ebfp th\u1ecb qua influencers n\u0103m \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n \u0111\u1ea1t 21,1 t\u1ef7 USD.<\/span><\/p>\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a ti\u1ebfp th\u1ecb tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1, c\u00e1c thu\u1eadt ng\u1eef KOL, KOC hay Celeb c\u0169ng d\u1ea7n quen thu\u1ed9c v\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i. V\u1eady, KOL v\u00e0 KOC l\u00e0 g\u00ec? KOL, KOC v\u00e0 Celeb kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o? Doanh nghi\u1ec7p n\u00ean ch\u1ecdn h\u1ee3p t\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng influencers n\u00e0o? Tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc tr\u00ean.\u00a0<\/span><\/p>\n

\"KOL<\/p>\n

KOL v\u00e0 KOC l\u00e0 g\u00ec?<\/p>\n<\/div>\n

KOL l\u00e0 ai?<\/b><\/h2>\n

KOL (Key Opinion Leader) l\u00e0 thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 m\u00f4 t\u1ea3 nh\u1eefng c\u00e1 nh\u00e2n c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u00e0 ki\u1ebfn th\u1ee9c s\u00e2u s\u1eafc trong l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd. KOL th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 nh\u1eefng chuy\u00ean gia trong l\u0129nh v\u1ef1c m\u00e0 h\u1ecd \u0111ang t\u1ea1o d\u1ef1ng s\u1ef1 \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. H\u1ecd nh\u1eadn ti\u1ec1n ho\u1eb7c ph\u00ed h\u1ee3p t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n

\"KOL<\/p>\n

KOL l\u00e0 c\u00e1 nh\u00e2n c\u00f3 s\u1ef1 \u1ea3nh h\u01b0\u1edfng trong l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd<\/p>\n<\/div>\n

V\u00ed d\u1ee5<\/b>: M\u1ed9t s\u1ed1 KOL trong t\u1ea1i Vi\u1ec7t Nam c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn:<\/span><\/p>\n

    \n
  • Qu\u1ef3nh Anh Shyn \u2013 KOL m\u1ea3ng th\u1eddi trang<\/span><\/li>\n
  • Kh\u00e1nh Linh C\u00f4 em Trendy \u2013 KOL m\u1ea3ng th\u1eddi trang<\/span><\/li>\n
  • Qu\u00e1ch \u00c1nh \u2013 KOL m\u1ea3ng l\u00e0m \u0111\u1eb9p<\/span><\/li>\n
  • Khoai Lang Thang \u2013 KOL m\u1ea3ng du l\u1ecbch<\/span><\/li>\n<\/ul>\n

    KOC l\u00e0 ai?<\/b><\/h2>\n

    KOC (Key Opinion Consumer) l\u00e0 c\u1ee5m t\u1eeb ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/span><\/p>\n

    KOC th\u01b0\u1eddng c\u00f3 \u00edt ng\u01b0\u1eddi theo d\u00f5i h\u01a1n KOL nh\u01b0ng h\u1ecd c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c m\u1ea1nh m\u1ebd c\u00f9ng ph\u1ea1m vi ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n. KOC \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n so v\u1edbi KOL v\u00ec h\u1ecd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n v\u1edbi ng\u01b0\u1eddi theo d\u00f5i.\u00a0<\/span><\/p>\n

    \"KOC<\/p>\n

    KOC l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u1edbi ng\u01b0\u1eddi kh\u00e1c<\/p>\n<\/div>\n

    V\u00ed d\u1ee5: M\u1ed9t s\u1ed1 KOC c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi theo d\u00f5i t\u1ea1i Vi\u1ec7t Nam l\u00e0:<\/span><\/p>\n

      \n
    • Ch\u00e2u Mu\u1ed1i \u2013 KOC m\u1ea3ng \u1ea9m th\u1ef1c v\u00e0 du l\u1ecbch<\/span><\/li>\n
    • Nguy\u1ec5n B\u00f9i Nam Ph\u01b0\u01a1ng \u2013 KOC m\u1ea3ng l\u00e0m \u0111\u1eb9p<\/span><\/li>\n
    • Call Me Duy \u2013 KOC m\u1ea3ng l\u00e0m \u0111\u1eb9p<\/span><\/li>\n<\/ul>\n

      Celeb l\u00e0 ai?<\/b><\/h2>\n

      Celeb (Celebrity) l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n n\u1ed5i ti\u1ebfng, c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i v\u00e0 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a truy\u1ec1n th\u00f4ng. Celeb th\u01b0\u1eddng l\u00e0 ngh\u1ec7 s\u0129, ho\u1ea1t \u0111\u1ed9ng trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 \u00e2m nh\u1ea1c, di\u1ec5n xu\u1ea5t, d\u1eabn ch\u01b0\u01a1ng tr\u00ecnh, th\u1ec3 thao v\u00e0 c\u00f3 m\u1ee9c nh\u1eadn di\u1ec7n r\u1ed9ng trong x\u00e3 h\u1ed9i.<\/span><\/p>\n

      \"Celeb<\/p>\n

      Celeb l\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a truy\u1ec1n th\u00f4ng<\/p>\n<\/div>\n

      V\u00ed d\u1ee5<\/b>:<\/span><\/p>\n

        \n
      • B\u00edch Ph\u01b0\u01a1ng \u2013\u00a0 Ho\u1ea1t \u0111\u1ed9ng l\u0129nh v\u1ef1c \u00e2m nh\u1ea1c<\/span><\/li>\n
      • Tr\u1ea5n Th\u00e0nh \u2013 Ho\u1ea1t \u0111\u1ed9ng l\u0129nh v\u1ef1c ngh\u1ec7 thu\u1eadt<\/span><\/li>\n
      • H\u1ed3 Ng\u1ecdc H\u00e0 \u2013 Ho\u1ea1t \u0111\u1ed9ng l\u0129nh v\u1ef1c \u00e2m nh\u1ea1c v\u00e0 ng\u01b0\u1eddi m\u1eabu<\/span><\/li>\n<\/ul>\n

        S\u1ef1 kh\u00e1c nhau gi\u1eefa Celeb, KOL\u00a0v\u00e0 KOC l\u00e0 g\u00ec?<\/h2>\n

        Nh\u01b0 v\u1eady, b\u1ea1n \u0111\u1ecdc \u0111\u00e3 n\u1eafm r\u00f5 KOL v\u00e0 KOC l\u00e0 g\u00ec.\u00a0M\u1eb7c d\u00f9 KOL, KOC v\u00e0 Celeb \u0111\u1ec1u l\u00e0 influencers nh\u01b0ng th\u1ef1c t\u1ebf, c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o s\u1ef1 \u1ea3nh h\u01b0\u1edfng t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 kh\u00e1c nhau. Ti\u1ebfp theo, nh\u1eefng so s\u00e1nh d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft KOL\u00a0v\u00e0 KOC kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o.\u00a0<\/span><\/p>\n

        S\u1ed1 ng\u01b0\u1eddi theo d\u00f5i<\/b><\/h3>\n

        S\u1ef1 kh\u00e1c bi\u1ec7t ch\u00ednh gi\u1eefa KOL, KOC v\u00e0 Celeb n\u1eb1m \u1edf quy m\u00f4 ng\u01b0\u1eddi theo d\u00f5i v\u00e0 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n

        KOL th\u01b0\u1eddng c\u00f3 m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i \u0111\u00e1ng k\u1ec3 v\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn r\u1ed9ng. H\u1ecd c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra nhi\u1ec1u nh\u1eadn th\u1ee9c v\u00e0 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n cho th\u01b0\u01a1ng hi\u1ec7u. S\u1ed1 ng\u01b0\u1eddi theo d\u00f5i trung b\u00ecnh c\u1ee7a KOL c\u00f3 th\u1ec3 t\u1eeb 100.000 \u2013 1.000.000 ng\u01b0\u1eddi theo d\u00f5i. Nhi\u1ec1u KOL n\u1ed5i ti\u1ebfng s\u1ebd c\u00f3 s\u1ed1 ng\u01b0\u1eddi theo d\u00f5i v\u01b0\u1ee3t tr\u00ean con s\u1ed1 n\u00e0y.<\/span><\/p>\n

        KOC th\u01b0\u1eddng c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i nh\u1ecf h\u01a1n nh\u01b0ng g\u1eafn k\u1ebft v\u00e0 trung th\u00e0nh h\u01a1n, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a r\u1eb1ng h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd h\u01a1n \u0111\u1ed1i v\u1edbi doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. M\u1ee9c ng\u01b0\u1eddi theo d\u00f5i trung b\u00ecnh c\u1ee7a KOC c\u00f3 th\u1ec3 t\u1eeb v\u00e0i ch\u1ee5c ng\u00e0n ng\u01b0\u1eddi \u0111\u1ebfn tr\u0103m ng\u00e0n ng\u01b0\u1eddi.<\/span><\/p>\n

        \"KOL,<\/p>\n

        KOL, KOC v\u00e0 Celeb c\u00f3 s\u1ef1 kh\u00e1c nhau v\u1ec1 s\u1ed1 ng\u01b0\u1eddi theo d\u00f5i<\/p>\n<\/div>\n

        V\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi KOL v\u00e0 KOC, Celeb th\u01b0\u1eddng c\u00f3 s\u1ed1 ng\u01b0\u1eddi theo d\u00f5i r\u1ea5t l\u1edbn, th\u1eadm ch\u00ed h\u00e0ng tri\u1ec7u ho\u1eb7c h\u00e0ng ch\u1ee5c tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. H\u1ecd \u0111\u01b0\u1ee3c theo d\u00f5i ch\u1ee7 y\u1ebfu b\u1edfi danh ti\u1ebfng trong ho\u1ea1t \u0111\u1ed9ng ngh\u1ec7 thu\u1eadt c\u1ee7a h\u1ecd. C\u00e1c Celeb \u0111\u01b0\u1ee3c nh\u00e3n h\u00e0ng l\u1ef1a ch\u1ecdn h\u1ee3p t\u00e1c th\u01b0\u1eddng c\u00f3 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i.\u00a0<\/span><\/p>\n

        \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/b><\/h3>\n

        Nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng (Celeb) m\u1eb7c d\u00f9 c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i l\u1edbn v\u00e0 \u0111a d\u1ea1ng, n\u00ean ph\u1ea7n l\u1edbn trong \u0111\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 c\u00e1c nh\u00e3n h\u00e0ng h\u01b0\u1edbng t\u1edbi. Ch\u00ednh v\u00ec v\u1eady, khi h\u1ee3p t\u00e1c v\u1edbi c\u00e1c Celeb m\u1ee5c \u0111\u00edch t\u0103ng s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t cao h\u01a1n m\u1ee5c \u0111\u00edch t\u0103ng doanh thu.\u00a0<\/span><\/p>\n

        Trong khi \u0111\u00f3, KOL th\u01b0\u1eddng c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i l\u1edbn v\u00e0 c\u00f9ng quan t\u00e2m \u0111\u1ebfn m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3. Do v\u1eady, c\u00e1c KOL c\u00f3 th\u1ec3 n\u00e2ng cao t\u1ef7 l\u1ec7 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u00fang m\u1ee5c ti\u00eau.<\/span><\/p>\n

        Cu\u1ed1i c\u00f9ng, m\u1eb7c d\u00f9 KOC c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i th\u1ea5p h\u01a1n nh\u1eefng h\u1ecd l\u1ea1i l\u00e0 ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u mua s\u1eafm s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 nh\u1ea5t. Ch\u00ednh v\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p \u01b0u ti\u00ean h\u1ee3p t\u00e1c v\u1edbi KOC nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1eadp trung b\u00e1n h\u00e0ng v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/span><\/p>\n

        M\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn<\/b><\/h3>\n

        \u0110\u1ec3 ph\u00e2n bi\u1ec7t KOL v\u00e0 KOC, b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a t\u1eebng nh\u00f3m. Ph\u1ea1m vi t\u01b0\u01a1ng t\u00e1c c\u1ee7a KOL c\u00f3 th\u1ec3 b\u1ecb gi\u1edbi h\u1ea1n t\u1ea1i m\u1ed9t s\u1ed1 khu v\u1ef1c, th\u00e0nh ph\u1ed1 ho\u1eb7c qu\u1ed1c gia c\u1ee5 th\u1ec3. Tuy nhi\u00ean, v\u1eabn c\u00f3 nhi\u1ec1u KOL \u0111\u1ea7u t\u01b0 th\u1eddi gian \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 s\u1edf h\u1eefu l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i \u0111\u00f4ng \u0111\u1ea3o.<\/span><\/p>\n

        \"KOL<\/p>\n

        KOL th\u01b0\u1eddng c\u00f3 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn l\u1edbn<\/p>\n<\/div>\n

        Tr\u00e1i l\u1ea1i, KOC \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 r\u1ed3i \u0111\u00e1nh gi\u00e1 ch\u00fang. H\u1ecd th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n ti\u1ec1n hoa h\u1ed3ng d\u1ef1a tr\u00ean m\u1ee9c \u0111\u00e1nh gi\u00e1 ho\u1eb7c s\u1ef1 tham gia c\u1ee7a h\u1ecd. Tuy nhi\u00ean, nhi\u1ec1u KOC hi\u1ec7n nay c\u0169ng \u0111\u00e3 nh\u1eadn h\u1ee3p \u0111\u1ed3ng c\u1ee7a nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 l\u00ean n\u1ed9i dung \u0111\u00e1nh gi\u00e1 theo y\u00eau c\u1ea7u. Nh\u00ecn chung, KOC t\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 b\u00e1n h\u00e0ng, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u1eddng c\u00f3 \u0111\u1ed9 ph\u1ee7 s\u00f3ng th\u1ea5p h\u01a1n so v\u1edbi KOL.<\/span><\/p>\n

        \u0110\u1ed9 ph\u1ee7 s\u00f3ng c\u1ee7a c\u00e1c Celeb c\u1ef1c k\u1ef3 l\u1edbn v\u00ec h\u1ecd l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c ngh\u1ec7 thu\u1eadt, th\u1ec3 thao,\u2026 C\u00e1c Celeb th\u01b0\u1eddng c\u00f3 m\u1ed9t l\u01b0\u1ee3ng \u0111\u00f4ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u1edbi t\u00e0i n\u0103ng v\u00e0 n\u0103ng khi\u1ebfu c\u1ee7a h\u1ecd. Nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 n\u00e0y th\u01b0\u1eddng c\u00f3 s\u1ef1 tin t\u01b0\u1edfng cao c\u00e1c Celeb s\u1ebd s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, uy t\u00edn v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

        T\u00ednh ch\u1ee7 \u0111\u1ed9ng<\/b><\/h3>\n

        Ph\u00e2n bi\u1ec7t ph\u00e2n bi\u1ec7t\u00a0KOL KOC c\u0169ng c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o t\u00ednh ch\u1ee7 \u0111\u1ed9ng. KOL l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u1edbn trong l\u0129nh v\u1ef1c c\u1ee7a h\u1ecd. C\u00e1c c\u00f4ng ty v\u00e0 nh\u00e3n h\u00e0ng th\u01b0\u1eddng s\u1ebd ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp c\u1eadn h\u1ecd v\u00e0 g\u1eedi l\u1eddi m\u1eddi \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/span><\/p>\n

        Trong khi \u0111\u00f3, KOC n\u1eafm quy\u1ec1n ch\u1ee7 \u0111\u1ed9ng trong qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh. H\u1ecd t\u1ef1 do l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd mu\u1ed1n s\u1eed d\u1ee5ng v\u00e0 \u0111\u00e1nh gi\u00e1 v\u00e0 \u00edt b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi l\u1ee3i \u00edch t\u00e0i ch\u00ednh. H\u01a1n n\u1eefa, \u0111a s\u1ed1 KOC hi\u1ec7n nay c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh t\u00ecm ki\u1ebfm v\u00e0 li\u00ean h\u1ec7 v\u1edbi c\u00e1c nh\u00e3n h\u00e0ng, g\u1ee3i \u00fd h\u1ee3p t\u00e1c v\u00e0 y\u00eau c\u1ea7u xem x\u00e9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, nhi\u1ec1u nh\u00e3n h\u00e0ng c\u0169ng \u0111\u00e3 li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi KOC \u0111\u1ec3 t\u1ea1o n\u1ed9i dung nh\u1eb1m kh\u1eb3ng \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 qua h\u00ecnh \u1ea3nh c\u1ee7a KOC.<\/span><\/p>\n

        Th\u00f4ng th\u01b0\u1eddng, c\u00e1c Celeb s\u1ebd c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng chuy\u00ean nghi\u1ec7p. Do \u0111\u00f3, Celeb t\u01b0\u01a1ng \u0111\u1ed1i h\u1ea1n ch\u1ebf trong vi\u1ec7c t\u1ea1o n\u1ed9i dung qu\u1ea3ng c\u00e1o. Quy\u1ebft \u0111\u1ecbnh v\u1ec1 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u01b0\u1eddng n\u1eb1m trong tay \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd, bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m, n\u1ed9i dung, h\u00ecnh \u1ea3nh v\u00e0 ph\u01b0\u01a1ng th\u1ee9c l\u00e0m vi\u1ec7c. Celeb c\u1ea7n \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p c\u1ee7a chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p v\u1edbi h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n v\u00e0 v\u1edbi m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

        \"Celeb<\/p>\n

        Celeb th\u01b0\u1eddng nh\u1eadn qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi h\u00ecnh \u1ea3nh b\u1ea3n th\u00e2n<\/p>\n<\/div>\n

        T\u00ednh chuy\u00ean m\u00f4n<\/b><\/h3>\n

        KOL ph\u1ea3i c\u00f3 chuy\u00ean m\u00f4n cao v\u00e0 ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 l\u00e3nh \u0111\u1ea1o ng\u01b0\u1eddi d\u00f9ng. V\u00ed d\u1ee5, trong l\u0129nh v\u1ef1c th\u1eddi trang, KOL th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi m\u1eabu ho\u1eb7c nh\u00e0 thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p. Trong l\u0129nh v\u1ef1c m\u1ef9 ph\u1ea9m, KOL c\u00f3 th\u1ec3 l\u00e0 c\u00e1c b\u00e1c s\u0129 da li\u1ec5u ho\u1eb7c chuy\u00ean gia c\u00f3 ki\u1ebfn th\u1ee9c s\u00e2u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ngh\u1ec7 m\u1ef9 ph\u1ea9m.<\/span><\/p>\n

        Ng\u01b0\u1ee3c l\u1ea1i, KOC kh\u00f4ng \u0111\u00f2i h\u1ecfi ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n s\u00e2u. C\u00e1c KOC \u0111\u1ee9ng tr\u00ean c\u01b0\u01a1ng v\u1ecb c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c t\u1ebf. H\u1ecd tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean kinh nghi\u1ec7m c\u00e1 nh\u00e2n sau khi s\u1eed d\u1ee5ng.<\/span><\/p>\n

        C\u00e1c Celeb th\u01b0\u1eddng tham gia v\u00e0o ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb b\u1eb1ng c\u00e1ch ch\u1ee5p h\u00ecnh ho\u1eb7c qu\u1ea3ng c\u00e1o v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Sau \u0111\u00f3, Celeb s\u1ebd \u0111\u0103ng t\u1ea3i l\u00ean h\u00ecnh \u1ea3nh l\u00ean trang c\u00e1 nh\u00e2n \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o \u0111\u1ed9 nh\u1eadn di\u1ec7n \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. S\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa Celeb v\u00e0 th\u01b0\u01a1ng hi\u1ec7u xoay quanh s\u1ef1 li\u00ean k\u1ebft h\u00ecnh \u1ea3nh v\u00e0 cung c\u1ea5p g\u00f3c nh\u00ecn t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng. Ch\u00ednh v\u00ec v\u1eady, Celeb c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 chuy\u00ean m\u00f4n v\u1ec1 c\u00e1c l\u0129nh v\u1ef1c h\u1ecd tham gia.<\/span><\/p>\n

        \u0110\u1ed9 tin c\u1eady<\/b><\/h3>\n

        M\u1eb7c d\u00f9 KOL th\u01b0\u1eddng l\u00e0 nh\u1eefng chuy\u00ean gia c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u. Tuy nhi\u00ean, ng\u01b0\u1eddi theo d\u00f5i KOL th\u01b0\u1eddng nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c khi h\u1ecd h\u1ee3p t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, d\u1eabn \u0111\u1ebfn \u0111\u1ed9 tin c\u1eady kh\u00f4ng cao. H\u01a1n n\u1eefa, nhi\u1ec1u KOL c\u0169ng th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o thi\u1ebfu trung th\u1ef1c v\u00e0 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng ho\u00e0i nghi.<\/span><\/p>\n

        M\u1ee9c \u0111\u1ed9 tin c\u1eady c\u1ee7a KOL th\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 v\u00e0 h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, \u0111\u1ed9 tin c\u1eady c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 cao, \u0111\u1eb7c bi\u1ec7t khi KOL c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u trong l\u0129nh v\u1ef1c c\u1ee7a h\u1ecd v\u00e0 th\u01b0\u1eddng xuy\u00ean chia s\u1ebb th\u00f4ng tin h\u1eefu \u00edch v\u00e0 \u0111\u00e1ng tin c\u1eady v\u1edbi ng\u01b0\u1eddi theo d\u00f5i.<\/span><\/p>\n

        Trong khi \u0111\u00f3, c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 t\u1eeb KOC th\u01b0\u1eddng c\u00f3 \u0111\u1ed9 tin c\u1eady cao h\u01a1n. \u0110i\u1ec1u n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng s\u1ebd tin nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m h\u01a1n nh\u00e3n h\u00e0ng. Ch\u00ednh v\u00ec v\u1eady, KOC t\u1ea1o ra s\u1ef1 ch\u00e2n th\u1ef1c v\u00e0 \u0111\u00e1ng tin c\u1eady v\u1edbi v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1edd tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf.\u00a0\u00a0<\/span><\/p>\n

        \"KOC<\/p>\n

        KOC c\u00f3 \u0111\u1ed9 tin c\u1eady l\u1edbn h\u01a1n so v\u1edbi KOL v\u00e0 Celeb<\/p>\n<\/div>\n

        \u0110\u1ed9 tin c\u1eady c\u1ee7a c\u00e1c Celeb th\u01b0\u1eddng d\u1ef1a v\u00e0o s\u1ef1 n\u1ed5i ti\u1ebfng v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a h\u1ecd. Tuy nhi\u00ean, kh\u1ea3 n\u0103ng cung c\u1ea5p ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 th\u01b0\u1eddng kh\u00f4ng cao. Celeb th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c coi l\u00e0 ngu\u1ed3n \u0111\u00e1ng tin c\u1eady v\u1ec1 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n.<\/span><\/p>\n

        V\u00ec sao n\u00ean h\u1ee3p t\u00e1c v\u1edbi KOL, KOC v\u00e0 Celeb khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch Marketing?<\/b><\/h2>\n

        Sau khi \u0111\u00e3 n\u1eafm r\u00f5 KOL v\u00e0 KOC l\u00e0 g\u00ec, doanh nghi\u1ec7p c\u1ea7n bi\u1ebft nh\u1eefng l\u1ee3i \u00edch khi h\u1ee3p t\u00e1c c\u00f9ng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng.\u00a0<\/span><\/p>\n

        Khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a h\u1ecd l\u00e0 ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1. M\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1ea1o \u0111\u1ed9 nh\u1eadn di\u1ec7n l\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c lo\u1ea1i Influencer.<\/span><\/p>\n

          \n
        • T\u0103ng s\u1ef1 ph\u1ed5 bi\u1ebfn<\/b>: KOL\/KOC\/Celeb th\u01b0\u1eddng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c. H\u1ee3p t\u00e1c v\u1edbi h\u1ecd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn v\u00e0 m\u1edf r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng.<\/span><\/li>\n
        • S\u1ef1 ch\u00e2n th\u1ef1c<\/b>: \u0110\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng (\u0111\u1eb7c bi\u1ec7t l\u00e0 KOC) \u0111\u01b0\u1ee3c xem l\u00e0 ch\u00e2n th\u1ef1c v\u00e0 g\u1ea7n g\u0169i v\u00ec h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0ng ng\u00e0y.<\/span><\/li>\n
        • T\u01b0\u01a1ng t\u00e1c<\/b>: V\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i nhi\u1ec1u, KOL, KOC ho\u1eb7c Celeb c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi theo d\u00f5i. S\u1ef1 t\u01b0\u01a1ng t\u00e1c n\u00e0y c\u00f3 th\u1ec3 gi\u00fap n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
        • T\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng<\/b>: Nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng th\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 s\u00e1ng t\u1ea1o. H\u1ecd c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t video, h\u00ecnh \u1ea3nh ho\u1eb7c b\u00e0i vi\u1ebft c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao gi\u00fap truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/li>\n
        • S\u1ef1 tin t\u01b0\u1edfng v\u00e0 uy t\u00edn<\/b>: Nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u00e3 x\u00e2y d\u1ef1ng s\u1ef1 tin t\u01b0\u1edfng v\u00e0 uy t\u00edn v\u1edbi ng\u01b0\u1eddi theo d\u00f5i. Khi h\u1ecd \u1ee7ng h\u1ed9 m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3 th\u00ec nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 th\u01b0\u1eddng tin t\u01b0\u1edfng v\u00e0o \u0111i\u1ec1u n\u00e0y. Khi \u0111\u00f3, nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ebd t\u0103ng l\u00ean. <\/span>Nghi\u00ean c\u1ee9u c\u1ee7a Nielsen<\/span> v\u00e0o n\u0103m 2015 \u0111\u00e3 cho th\u1ea5y s\u1ef1 ch\u1ee9ng th\u1ef1c c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1edbi kh\u00e1n gi\u1ea3 th\u1ebf h\u1ec7 Z v\u00e0 Millennial.\u00a0<\/span><\/li>\n<\/ul>\n
          \"Nghi\u00ean<\/p>\n

          Nghi\u00ean c\u1ee9u c\u1ee7a Nielsen<\/p>\n<\/div>\n

          L\u00e0m vi\u1ec7c c\u00f9ng KOL, KOC ho\u1eb7c celeb ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. Nh\u00ecn chung, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi Celeb khi mu\u1ed1n ph\u1ee7 s\u00f3ng th\u01b0\u01a1ng hi\u1ec7u. Trong khi \u0111\u00f3, h\u1ee3p t\u00e1c v\u1edbi KOL s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn t\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 KOC s\u1ebd gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, n\u00e2ng cao doanh s\u1ed1 b\u00e1n h\u00e0ng. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 KOL v\u00e0 KOC l\u00e0 g\u00ec c\u0169ng nh\u01b0 n\u1eafm \u0111\u01b0\u1ee3c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u1eebng nh\u00f3m ng\u01b0\u1eddi, doanh nghi\u1ec7p s\u1ebd l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng \u00e1n h\u1ee3p t\u00e1c ph\u00f9 h\u1ee3p \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/span><\/p>\n

          Xem th\u00eam:<\/strong><\/em><\/p>\n

          Influencer marketing l\u00e0 g\u00ec? L\u1ee3i \u00edch c\u1ee7a influencer marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/strong><\/em><\/p>\n

          Nh\u1eefng \u0111i\u1ec1u c\u1ea7n tr\u00e1nh khi qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch Influencer Marketing<\/strong><\/em><\/p>\n

          C\u00e1c b\u01b0\u1edbc tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch influencer marketing th\u00e0nh c\u00f4ng<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Theo b\u00e1o c\u00e1o c\u1ee7a Marketing Hub, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng Influence marketing tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng. Ch\u1ec9 t\u1eeb m\u1ee9c 1,7 t\u1ef7 USD v\u00e0o , th\u1ecb tr\u01b0\u1eddng ti\u1ebfp th\u1ecb qua influencers n\u0103m \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n \u0111\u1ea1t 21,1 t\u1ef7 USD. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a ti\u1ebfp th\u1ecb tr\u00ean n\u1ec1n t\u1ea3ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53151"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53151"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53151\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}