{"id":53164,"date":"2023-12-20T06:30:40","date_gmt":"2023-12-19T23:30:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/landing-page-la-gi-huong-dan-cach-tao-landing-page-mien-phi-don-gian.html"},"modified":"2023-12-20T06:30:40","modified_gmt":"2023-12-19T23:30:40","slug":"landing-page-la-gi-huong-dan-cach-tao-landing-page-mien-phi-don-gian","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/landing-page-la-gi-huong-dan-cach-tao-landing-page-mien-phi-don-gian.html","title":{"rendered":"Landing page l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn c\u00e1ch t\u1ea1o landing page mi\u1ec5n ph\u00ed \u0111\u01a1n gi\u1ea3n"},"content":{"rendered":"
\n

Landing Page l\u00e0 c\u00f4ng c\u1ee5 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Unbounce cho th\u1ea5y c\u00e1c landing page c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n ROI (t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn r\u00f2ng tr\u00ean t\u1ed5ng chi ph\u00ed \u0111\u1ea7u t\u01b0) l\u00ean t\u1edbi 200%. T\u00ecm hi\u1ec3u v\u1ec1 Landing Page v\u00e0 c\u00e1ch t\u1ea1o Landing Page mi\u1ec5n ph\u00ed \u0111\u01a1n gi\u1ea3n trong b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n

\"Landing<\/p>\n

Landing page l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn c\u00e1ch t\u1ea1o landing page mi\u1ec5n ph\u00ed \u0111\u01a1n gi\u1ea3n<\/p>\n<\/div>\n

Landing page l\u00e0 g\u00ec?<\/b><\/h2>\n

Landing page c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi \u201cTrang \u0111\u00edch\u201d l\u00e0 m\u1ed9t trang web \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang bi\u1ec7t nh\u1eb1m m\u1ee5c \u0111\u00edch thu h\u00fat kh\u00e1ch truy c\u1eadp v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i mong mu\u1ed1n nh\u01b0 \u0111\u0103ng k\u00fd, mua h\u00e0ng, t\u1ea3i \u1ee9ng d\u1ee5ng, g\u1ecdi \u0111i\u1ec7n tho\u1ea1i,..<\/span><\/p>\n

\"Nh\u1eefng<\/p>\n

Nh\u1eefng h\u00ecnh th\u1ee9c landing page hi\u1ec7n nay<\/p>\n<\/div>\n

S\u1ed1 l\u01b0\u1ee3ng landing page \u0111\u01b0\u1ee3c t\u1ea1o ra m\u1ed7i th\u00e1ng \u0111\u00e3 t\u0103ng t\u1eeb 20 tri\u1ec7u v\u00e0o n\u0103m 2015 l\u00ean 60 tri\u1ec7u v\u00e0o .Trang \u0111\u00edch th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn nh\u01b0 qu\u1ea3ng c\u00e1o PPC, email marketing v\u00e0 social media,.. C\u00e1c trang n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch truy c\u1eadp v\u00e0 cung c\u1ea5p cho h\u1ecd th\u00f4ng tin ho\u1eb7c khuy\u1ebfn kh\u00edch h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng.<\/span><\/p>\n

Ph\u00e2n bi\u1ec7t gi\u1eefa\u00a0landing page v\u1edbi website<\/b><\/h2>\n

Landing page v\u00e0 website l\u00e0 hai kh\u00e1i ni\u1ec7m th\u01b0\u1eddng b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi nhau, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 h\u00ecnh dung \u0111\u01b0\u1ee3c landing page v\u00e0 website\u00a0<\/span><\/p>\n\n\n\n\n\n\n\n\n\n
\u0110\u1eb7c \u0111i\u1ec3m<\/b><\/td>\nLanding page<\/b><\/td>\nWebsite<\/b><\/td>\n<\/tr>\n
Kh\u00e1i ni\u1ec7m<\/b><\/td>\nM\u1ed9t trang web \u0111\u1ed9c l\u1eadp, \u0111\u01b0\u1ee3c t\u1ea1o ri\u00eang cho m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o thu h\u00fat, d\u1eabn d\u1eaft ng\u01b0\u1eddi \u0111\u1ecdc th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i c\u1ee5 th\u1ec3 theo \u00fd mu\u1ed1n\u00a0<\/span><\/td>\nM\u1ed9t t\u1eadp h\u1ee3p c\u00e1c trang web \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi nhau, cung c\u1ea5p th\u00f4ng tin v\u1ec1 m\u1ed9t doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n.<\/span><\/td>\n<\/tr>\n
M\u1ee5c \u0111\u00edch<\/b><\/td>\nTh\u00fac \u0111\u1ea9y h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 \u0111\u0103ng k\u00fd, mua h\u00e0ng, t\u1ea3i \u1ee9ng d\u1ee5ng,\u2026<\/span><\/td>\nCung c\u1ea5p th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5,\u2026 cho kh\u00e1ch h\u00e0ng.<\/span><\/td>\n<\/tr>\n
S\u1ed1 l\u01b0\u1ee3ng trang<\/b><\/td>\nTh\u01b0\u1eddng ch\u1ec9 c\u00f3 m\u1ed9t trang<\/span><\/td>\nTh\u01b0\u1eddng c\u00f3 nhi\u1ec1u trang<\/span><\/td>\n<\/tr>\n
\u0110\u1ecba ch\u1ec9 URL<\/b><\/td>\nC\u00f3 m\u1ed9t \u0111\u1ecba ch\u1ec9 URL duy nh\u1ea5t<\/span><\/td>\nC\u00f3 nhi\u1ec1u \u0111\u1ecba ch\u1ec9 URL kh\u00e1c nhau<\/span><\/td>\n<\/tr>\n
N\u1ed9i dung<\/b><\/td>\nT\u1eadp trung v\u00e0o m\u1ed9t m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i c\u1ee5 th\u1ec3<\/span><\/td>\n\u0110a d\u1ea1ng th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5,\u2026<\/span><\/td>\n<\/tr>\n
T\u1ed1i \u01b0u h\u00f3a<\/b><\/td>\n\u0110\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i c\u1ee5 th\u1ec3<\/span><\/td>\n\u0110\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho SEO v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\"Ph\u00e2n<\/p>\n

Ph\u00e2n bi\u1ec7t r\u00f5 landing page v\u00e0 website<\/p>\n<\/div>\n

Nh\u1eefng h\u00ecnh th\u1ee9c landing page ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/b><\/h2>\n

Hi\u1ec7n nay, c\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c landing page kh\u00e1c nhau, \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u00e1ch th\u1ee9c tri\u1ec3n khai. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c Landing Page ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n

Lead Generation Landing Pages (Thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng)<\/b><\/h3>\n

Lead Generation Landing Pages l\u00e0 lo\u1ea1i Landing Page \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m thu th\u1eadp th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0 t\u00ean, email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i,\u2026 Th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng cho kh\u00e1ch h\u00e0ng. Th\u01b0\u1eddng th\u00ec lo\u1ea1i landing page n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch marketing nh\u01b0 email marketing,\u00a0 social media,\u2026<\/span><\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m d\u1ec5 th\u1ea5y c\u1ee7a Lead Generation Landing Pages l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd k\u1ebft h\u1ee3p v\u1edbi vi\u1ec7c cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c l\u1ee3i \u00edch trao \u0111\u1ed5i v\u1edbi kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 ebook, webinar, h\u1ed9i th\u1ea3o offline, t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed, qu\u00e0 t\u1eb7ng, ho\u1eb7c m\u00e3 gi\u1ea3m gi\u00e1\u2026<\/span><\/p>\n

\"Lead<\/p>\n

D\u1ea1ng Lead Generation Landing Pages (Thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng)<\/p>\n<\/div>\n

Sales page (Landing page b\u00e1n h\u00e0ng)<\/b><\/h3>\n

Sales page \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trang trang \u0111\u00edch \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 b\u00e1n h\u00e0ng. Landing Page b\u00e1n h\u00e0ng th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, l\u00e0m n\u1ed5i b\u1eadt l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i khuy\u1ebfn m\u00e3i. M\u1ee5c ti\u00eau c\u1ee7a sales page l\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua h\u00e0ng ngay l\u1eadp t\u1ee9c.<\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng d\u1ea1ng Sales page th\u00f4ng qua c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 cung c\u1ea5p nh\u1eefng l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng, c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt, ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi d\u00f9ng, th\u00f4ng tin v\u1ec1 gi\u00e1 c\u1ea3, c\u00e1c ch\u00ednh s\u00e1ch li\u00ean quan kh\u00e1c, \u01b0u \u0111\u00e3i khuy\u1ebfn m\u1ea1i, CTA h\u1ea5p d\u1eabn,\u2026 nh\u1eb1m gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh nh\u1ea5t.<\/span><\/p>\n

\"D\u1ea1ng<\/p>\n

D\u1ea1ng Sales page (Landing page b\u00e1n h\u00e0ng)<\/p>\n<\/div>\n

Click-Through Page (Landing page trung gian chuy\u1ec3n \u0111\u1ed5i)<\/b><\/h3>\n

M\u1ed9t trang web \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 d\u1eabn d\u1eaft kh\u00e1ch truy c\u1eadp \u0111\u1ebfn m\u1ed9t trang web kh\u00e1c. Landing Page trung gian chuy\u1ec3n \u0111\u1ed5i th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi, qu\u1ea3ng c\u00e1o m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ho\u1eb7c s\u1ef1 ki\u1ec7n, ho\u1eb7c thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a Click-Through Page trung gian chuy\u1ec3n h\u01b0\u1edbng duy nh\u1ea5t s\u1eed d\u1ee5ng n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn trang kh\u00e1c, kh\u00f4ng s\u1eed d\u1ee5ng c\u00e1c bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd. Trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Click-Through Page cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng \u0111\u1ebfn trang gi\u1ecf h\u00e0ng ch\u00ednh c\u1ee7a trang web.<\/span><\/p>\n

H\u01b0\u1edbng d\u1eabn c\u00e1ch t\u1ea1o landing page mi\u1ec5n ph\u00ed \u0111\u01a1n gi\u1ea3n trong 5 b\u01b0\u1edbc<\/b><\/h2>\n

T\u1ea1o Landing Page mi\u1ec5n ph\u00ed thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, ho\u1eb7c th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch t\u1ea1o landing page mi\u1ec5n ph\u00ed \u0111\u01a1n gi\u1ea3n trong 5 b\u01b0\u1edbc<\/span><\/p>\n

B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i mong mu\u1ed1n v\u00e0 nh\u1eefng\u00a0ch\u1ec9 s\u1ed1 KPI c\u1ea7n \u0111\u1ea1t<\/b><\/h3>\n

Tr\u01b0\u1edbc h\u1ebft, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i m\u00e0 b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi trang Landing Page v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 Key Performance Indicators (KPIs) m\u00e0 b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t. C\u00e1c m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 l\u00e0 mua h\u00e0ng, \u0111\u0103ng k\u00fd, t\u1ea3i \u1ee9ng d\u1ee5ng, ho\u1eb7c b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng n\u00e0o m\u00e0 b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n.<\/span><\/p>\n

B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng n\u1ed9i dung \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng m\u1ee5c ti\u00eau<\/b><\/h3>\n

Sau khi x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n t\u1ea1o n\u1ed9i dung tr\u00ean Landing Page \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng m\u1ee5c ti\u00eau. N\u1ed9i dung bao g\u1ed3m ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn, l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m, \u1ea3nh ho\u1eb7c video ch\u1ea5t l\u01b0\u1ee3ng cao, v\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) r\u00f5 r\u00e0ng nh\u01b0 \u0111\u1eb7t h\u00e0ng ngay, li\u00ean h\u1ec7 ngay,..<\/span><\/p>\n

B\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf giao di\u1ec7n Landing Page\u00a0k\u00e8m theo\u00a0n\u1ed9i dung \u1edf b\u01b0\u1edbc 2<\/b><\/h3>\n

Sau khi b\u1ea1n \u0111\u00e3 c\u00f3 n\u1ed9i dung, b\u1ea1n c\u1ea7n thi\u1ebft k\u1ebf giao di\u1ec7n Landing Page sao cho n\u00f3 h\u1ea5p d\u1eabn v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c ch\u1ecdn m\u00e0u s\u1eafc, b\u1ed1 c\u1ee5c, h\u00ecnh \u1ea3nh, v\u00e0 font ch\u1eef\u2026 ph\u00f9 h\u1ee3p. \u0110\u1ea3m b\u1ea3o r\u1eb1ng giao di\u1ec7n s\u1ebd t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c nhau (\u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng, m\u00e1y t\u00ednh).<\/span><\/p>\n

B\u01b0\u1edbc 4: Ch\u1ea1y th\u1eed nghi\u1ec7m m\u1ed9t s\u1ed1 m\u1eabu \u0111\u1ec3 ch\u1ecdn ra m\u1eabu t\u1ed1i \u01b0u nh\u1ea5t v\u00e0 duy tr\u00ec<\/b><\/h3>\n

Tr\u01b0\u1edbc khi tri\u1ec3n khai Landing Page, b\u1ea1n n\u00ean ch\u1ea1y th\u1eed nghi\u1ec7m m\u1ed9t s\u1ed1 phi\u00ean b\u1ea3n kh\u00e1c nhau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1eabu t\u1ed1i \u01b0u nh\u1ea5t. Th\u1eed nghi\u1ec7m A\/B l\u00e0 c\u00e1ch tuy\u1ec7t v\u1eddi c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n xem x\u00e9t hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau tr\u00ean trang. Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 duy tr\u00ec v\u00e0 t\u1ed1i \u01b0u h\u00f3a Landing Page theo th\u1eddi gian \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

B\u01b0\u1edbc 5: \u0110o l\u01b0\u1eddng nh\u1eefng\u00a0ch\u1ec9 s\u1ed1 v\u00e0 \u0111\u01b0a ra b\u00e1o c\u00e1o k\u1ebft qu\u1ea3<\/b><\/h3>\n

Sau khi tri\u1ec3n khai Landing Page, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c \u0111o l\u01b0\u1eddng c\u00e1c KPIs m\u00e0 b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u1edf B\u01b0\u1edbc 1. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang Landing Page v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 \u0111ang \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i mong mu\u1ed1n c\u1ee7a b\u1ea1n. \u0110\u01b0a ra b\u00e1o c\u00e1o \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t v\u00e0 \u0111\u01b0a ra \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft.<\/span><\/p>\n

\"5<\/p>\n

5 b\u01b0\u1edbc tri\u1ec3n khai thi\u1ebft k\u1ebf Landing page<\/p>\n<\/div>\n

Nh\u1eefng n\u1ec1n t\u1ea3ng gi\u00fap t\u1ea1o Landing Page mi\u1ec5n ph\u00ed<\/b><\/h2>\n

C\u00f3 r\u1ea5t nhi\u1ec1u n\u1ec1n t\u1ea3ng gi\u00fap t\u1ea1o Landing Page mi\u1ec5n ph\u00ed tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn d\u01b0\u1edbi \u0111\u00e2y h\u1ed7 tr\u1ee3 cho vi\u1ec7c t\u1ea1o Landing Page mi\u1ec5n ph\u00ed m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng<\/span><\/p>\n

Google Site<\/b><\/h3>\n

Google Sites l\u00e0 trang web h\u1ed7 tr\u1ee3 t\u1ea1o Landing Page mi\u1ec5n ph\u00ed, cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi t\u1ea1o trang web m\u00e0 kh\u00f4ng c\u1ea7n b\u1ea5t k\u1ef3 ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 m\u00e3 h\u00f3a n\u00e0o. Google Sites r\u1ea5t d\u1ec5 s\u1eed d\u1ee5ng v\u1edbi giao di\u1ec7n k\u00e9o v\u00e0 th\u1ea3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng th\u00eam v\u00e0 s\u1eafp x\u1ebfp c\u00e1c th\u00e0nh ph\u1ea7n tr\u00ean trang c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn t\u1eeb nhi\u1ec1u m\u1eabu v\u00e0 b\u1ed1 c\u1ee5c kh\u00e1c nhau \u0111\u1ec3 b\u1eaft \u0111\u1ea7u nhanh ch\u00f3ng ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o thi\u1ebft k\u1ebf t\u00f9y ch\u1ec9nh c\u1ee7a ri\u00eang m\u00ecnh.<\/span><\/p>\n

Google Sites cung c\u1ea5p nhi\u1ec1u t\u00ednh n\u0103ng t\u1ea1o Landing Page mi\u1ec5n ph\u00ed chuy\u00ean nghi\u1ec7p nh\u01b0:<\/span><\/p>\n

    \n
  • Nhi\u1ec1u m\u1eabu v\u00e0 b\u1ed1 c\u1ee5c \u0111\u1ec3 l\u1ef1a ch\u1ecdn<\/span><\/li>\n
  • Giao di\u1ec7n k\u00e9o v\u00e0 th\u1ea3 \u0111\u1ec3 ch\u1ec9nh s\u1eeda d\u1ec5 d\u00e0ng<\/span><\/li>\n
  • Kh\u1ea3 n\u0103ng th\u00eam v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh, video v\u00e0 c\u00e1c lo\u1ea1i n\u1ed9i dung kh\u00e1c<\/span><\/li>\n
  • T\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c c\u1ee7a Google WorksMasterskills nh\u01b0 Google Docs, Google Sheets, Google Slides,..<\/span><\/li>\n
  • Kh\u1ea3 n\u0103ng t\u1ea1o c\u00e1c trang web c\u00f4ng c\u1ed9ng ho\u1eb7c ri\u00eang t\u01b0<\/span><\/li>\n
  • Thi\u1ebft k\u1ebf th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/span><\/span>\n
    \"Google<\/p>\n

    Google Site<\/p>\n<\/div>\n<\/li>\n<\/ul>\n

    WordPress.org<\/b><\/h3>\n

    WordPress l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng web m\u00e3 ngu\u1ed3n m\u1edf ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o c\u00e1c trang web ho\u1eb7c\u00a0blog. WordPress c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o Landing Page mi\u1ec5n ph\u00ed<\/span><\/p>\n

    N\u1ec1n t\u1ea3ng n\u00e0y c\u0169ng cung c\u1ea5p m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng \u0111\u1ec3 t\u1ea1o landing page nh\u01b0:<\/span><\/p>\n

      \n
    • Cung c\u1ea5p th\u01b0 vi\u1ec7n m\u1eabu landing page phong ph\u00fa cho nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau nh\u01b0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u00e1n h\u00e0ng, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi,..<\/span><\/li>\n
    • Tr\u00ecnh t\u1ea1o trang k\u00e9o v\u00e0 th\u1ea3 t\u00f9y ch\u1ec9nh m\u00e0 kh\u00f4ng c\u1ea7n vi\u1ebft m\u00e3<\/span><\/li>\n
    • T\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb nh\u01b0 CRM, email marketing, v\u00e0 remarketing d\u1ec5 d\u00e0ng theo d\u00f5i v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/span>\n
      \"Wordpress\"<\/p>\n

      WordPress<\/p>\n<\/div>\n<\/li>\n<\/ul>\n

      G\u1ee3i \u00fd b\u1ea1n m\u1ed9t s\u1ed1 plugin t\u1ea1o Landing Page ph\u1ed5 bi\u1ebfn cho WordPress:<\/span><\/p>\n

        \n
      • Beaver Builder<\/span><\/li>\n
      • Elementor<\/span><\/li>\n
      • Thrive Architect<\/span><\/li>\n
      • Divi<\/span><\/li>\n
      • Visual Composer<\/span><\/li>\n<\/ul>\n

        Weebly<\/b><\/h3>\n

        Weebly l\u00e0 c\u00f4ng c\u1ee5 ph\u00e1t tri\u1ec3n web, l\u01b0u tr\u1eef web c\u1ee7a M\u1ef9 c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i San Francisco v\u00e0 l\u00e0 c\u00f4ng ty con c\u1ee7a Block, Inc. Weebly cung c\u1ea5p m\u1ed9t c\u00f4ng c\u1ee5 x\u00e2y d\u1ef1ng trang web cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ea1o m\u1ed9t trang web m\u00e0 kh\u00f4ng c\u1ea7n b\u1ea5t k\u1ef3 ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 m\u00e3 h\u00f3a n\u00e0o v\u1edbi giao di\u1ec7n k\u00e9o v\u00e0 th\u1ea3, gi\u00fap d\u1ec5 d\u00e0ng th\u00eam v\u00e0 s\u1eafp x\u1ebfp c\u00e1c th\u00e0nh ph\u1ea7n tr\u00ean trang.\u00a0<\/span><\/p>\n

        Tuy nhi\u00ean Weebly cung c\u1ea5p g\u00f3i mi\u1ec5n ph\u00ed v\u1edbi c\u00e1c t\u00ednh n\u0103ng h\u1ea1n ch\u1ebf c\u0169ng nh\u01b0 s\u1ebd c\u00f3 t\u00ean mi\u1ec1n weebly ph\u00eda tr\u01b0\u1edbc. \u0110\u1ed1i v\u1edbi g\u00f3i tr\u1ea3 ph\u00ed v\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng v\u00e0 dung l\u01b0\u1ee3ng l\u01b0u tr\u1eef h\u01a1n.\u00a0 C\u00e1c g\u00f3i tr\u1ea3 ph\u00ed b\u1eaft \u0111\u1ea7u \u1edf m\u1ee9c 10 USD m\u1ed7i th\u00e1ng n\u1ebfu thanh to\u00e1n h\u00e0ng n\u0103m.<\/span><\/p>\n

        \"Weebly\"<\/p>\n

        Weebly<\/p>\n<\/div>\n

        Wix\u00a0<\/b><\/h3>\n

        Wix l\u00e0 c\u00f4ng c\u1ee5 x\u00e2y d\u1ef1ng trang web d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ea1o trang web HTML5 v\u00e0 trang web d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 k\u00e9o v\u00e0 th\u1ea3 tr\u1ef1c tuy\u1ebfn. N\u00f3 \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o n\u0103m 2006 b\u1edfi Avishai Abrahami, v\u1edbi nh\u1eefng ti\u1ec7n \u00edch nh\u01b0:<\/span><\/p>\n

          \n
        • Ch\u1ec9nh s\u1eeda trang web k\u00e9o v\u00e0 th\u1ea3<\/span><\/li>\n
        • H\u01a1n 500 m\u1eabu \u0111\u1ec3 l\u1ef1a ch\u1ecdn<\/span><\/li>\n
        • Thay \u0111\u1ed5i m\u00e0u s\u1eafc, ph\u00f4ng ch\u1eef, b\u1ed1 c\u1ee5c v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c c\u1ee7a trang m\u1ed9t c\u00e1ch tr\u1ef1c quan, d\u1ec5 s\u1eed d\u1ee5ng theo mong mu\u1ed1n<\/span><\/li>\n<\/ul>\n

          Tuy nhi\u00ean g\u00f3i mi\u1ec5n ph\u00ed c\u1ee7a Wix c\u00f3 nhi\u1ec1u h\u1ea1n ch\u1ebf nh\u01b0 kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng t\u00ean mi\u1ec1n ri\u00eang, hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o v\u00e0 gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng trang.<\/span><\/p>\n

          Landing Page \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd trong vi\u1ec7c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o. \u0110\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1eadp trung v\u00e0o m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, do \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i so v\u1edbi website th\u00f4ng th\u01b0\u1eddng, gi\u00fap cho vi\u1ec7c thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, t\u0103ng doanh thu. Tuy nhi\u00ean, \u0111\u1ec3 Landing Page ph\u00e1t huy hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a, doanh nghi\u1ec7p c\u1ea7n thi\u1ebft k\u1ebf v\u00e0 t\u1ed1i \u01b0u Landing Page m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

          Xem th\u00eam:<\/strong><\/em><\/p>\n

          L\u00e0m sao \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i landing page khi m\u1edbi b\u1eaft \u0111\u1ea7u kinh doanh<\/strong><\/em><\/p>\n

          C\u1ea9m nang h\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng Landing page hi\u1ec7u qu\u1ea3<\/strong><\/em><\/p>\n

          T\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a Landing page v\u1edbi Masterskills Live chat<\/strong><\/em><\/p>\n

          C\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho Landing Page<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Landing Page l\u00e0 c\u00f4ng c\u1ee5 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Unbounce cho th\u1ea5y c\u00e1c landing page c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n ROI (t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn r\u00f2ng tr\u00ean t\u1ed5ng chi ph\u00ed \u0111\u1ea7u t\u01b0) l\u00ean t\u1edbi 200%. T\u00ecm hi\u1ec3u v\u1ec1 Landing Page v\u00e0 c\u00e1ch t\u1ea1o Landing Page mi\u1ec5n ph\u00ed \u0111\u01a1n gi\u1ea3n trong b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53164"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53164"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53164\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}