{"id":53186,"date":"2023-12-20T06:34:46","date_gmt":"2023-12-19T23:34:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/mo-hinh-save-marketing-chia-khoa-ket-noi-thanh-cong-voi-khach-hang.html"},"modified":"2023-12-20T06:34:46","modified_gmt":"2023-12-19T23:34:46","slug":"mo-hinh-save-marketing-chia-khoa-ket-noi-thanh-cong-voi-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mo-hinh-save-marketing-chia-khoa-ket-noi-thanh-cong-voi-khach-hang.html","title":{"rendered":"M\u00f4 h\u00ecnh SAVE marketing: Ch\u00eca kh\u00f3a k\u1ebft n\u1ed1i th\u00e0nh c\u00f4ng v\u1edbi kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
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S\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng Internet v\u00e0 quan \u0111i\u1ec3m c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u00e1nh d\u1ea5u s\u1ef1 ti\u1ebfn h\u00f3a trong l\u0129nh v\u1ef1c marketing. M\u00f4 h\u00ecnh SAVE marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi nh\u01b0 ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh 4P (Product, Price, Place, Promotion) trong b\u1ed1i c\u1ea3nh s\u1ed1 h\u00f3a. M\u00f4 h\u00ecnh SAVE ra \u0111\u1eddi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u hi\u1ec7n \u0111\u1ea1i v\u00e0 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 s\u00e1ng t\u1ea1o h\u01a1n.<\/span><\/p>\n

M\u00f4 h\u00ecnh SAVE marketing l\u00e0 g\u00ec?<\/b><\/h2>\n

M\u00f4 h\u00ecnh SAVE marketing l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh marketing mix m\u1edbi. M\u00f4 h\u00ecnh SAVE marketing c\u00f3 \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi 4P. Tuy nhi\u00ean, m\u00f4 h\u00ecnh SAVE marketing cho ph\u00e9p doanh nghi\u1ec7p th\u00edch nghi t\u1ed1t h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua b\u1ed1n y\u1ebfu t\u1ed1 ch\u00ednh:\u00a0<\/span><\/p>\n

    \n
  • Solution (Gi\u1ea3i ph\u00e1p)<\/span><\/li>\n
  • Access (Ti\u1ebfp c\u1eadn)<\/span><\/li>\n
  • Value (Gi\u00e1 tr\u1ecb)<\/span><\/li>\n
  • Education (Gi\u00e1o d\u1ee5c)<\/span><\/li>\n<\/ul>\n
    \"M\u00f4<\/p>\n

    M\u00f4 h\u00ecnh SAVE marketing l\u00e0 g\u00ec?<\/p>\n<\/div>\n

    4 y\u1ebfu t\u1ed1 m\u00f4 h\u00ecnh SAVE trong marketing<\/b><\/h2>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong m\u00f4 h\u00ecnh SAVE marketing:<\/span><\/p>\n

    S trong SAVE \u2013 Solution (Gi\u1ea3i ph\u00e1p)<\/b><\/h3>\n

    Solution t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng. Thay v\u00ec t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3, doanh nghi\u1ec7p t\u1eadp trung v\u00e0o vi\u1ec7c hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, sau \u0111\u00f3 cung c\u1ea5p gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u1ea3i quy\u1ebft ch\u00fang.<\/span><\/p>\n

    Gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3 bao g\u1ed3m s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u1ea3 hai, nh\u01b0ng \u0111i\u1ec3m quan tr\u1ecdng l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u1ea3i ph\u00e1p n\u00e0y \u0111\u00e1p \u1ee9ng m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ee5c ti\u00eau l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ho\u1eb7c \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd th\u00f4ng qua gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c cung c\u1ea5p. Vi\u1ec7c t\u1eadp trung v\u00e0o gi\u1ea3i ph\u00e1p gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra m\u1ed9t s\u1ef1 k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng, v\u00ec n\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho h\u1ecd, ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/p>\n

    \"C\u00e1c<\/p>\n

    C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh SAVE trong marketing: Solution, Access, Value, Education<\/p>\n<\/div>\n

    A trong SAVE \u2013 Access (Ti\u1ebfp c\u1eadn)<\/b><\/h3>\n

    Access t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c cung c\u1ea5p c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 cung c\u1ea5p \u0111\u1ecba \u0111i\u1ec3m ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 \u0111\u1ec3 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n. Y\u1ebfu t\u1ed1 Access c\u0169ng c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o m\u00f4i tr\u01b0\u1eddng ho\u1eb7c tr\u1ea3i nghi\u1ec7m thu\u1eadn l\u1ee3i \u0111\u1ec3 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. N\u00f3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng kh\u00f4ng g\u1eb7p r\u00e0o c\u1ea3n trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p m\u00e0 b\u1ea1n cung c\u1ea5p.<\/span><\/p>\n

    V trong SAVE \u2013 Value (Gi\u00e1 tr\u1ecb)<\/b><\/h3>\n

    Value l\u00e0 y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kh\u1ea3 n\u0103ng t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng th\u00f4ng qua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m:<\/span><\/p>\n

      \n
    • \u0110\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho h\u1ecd.<\/span><\/li>\n
    • T\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c, bao g\u1ed3m s\u1ef1 h\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/li>\n
    • X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u0111\u00e1p \u1ee9ng m\u1ecdi y\u00eau c\u1ea7u c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 chuy\u00ean nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n

      Y\u1ebfu t\u1ed1 Value \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb cao.<\/span><\/p>\n

      E trong SAVE \u2013 Education (Gi\u00e1o d\u1ee5c)<\/b><\/h3>\n

      Education (Gi\u00e1o d\u1ee5c): Cung c\u1ea5p th\u00f4ng tin v\u00e0 ki\u1ebfn th\u1ee9c \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, c\u0169ng nh\u01b0 c\u00e1ch ch\u00fang c\u00f3 th\u1ec3 gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ho\u1eb7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/p>\n

      Trong y\u1ebfu t\u1ed1 n\u00e0y, gi\u00e1o d\u1ee5c c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng:<\/span><\/p>\n

        \n
      • Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, bao g\u1ed3m t\u00ednh n\u0103ng, \u01b0u \u0111i\u1ec3m, v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng.<\/span><\/li>\n
      • H\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1ch s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ho\u1eb7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd.<\/span><\/li>\n
      • Cung c\u1ea5p t\u01b0 v\u1ea5n, h\u01b0\u1edbng d\u1eabn, v\u00e0 h\u1ed7 tr\u1ee3 khi c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n.<\/span><\/li>\n
      • T\u1ea1o n\u1ed9i dung gi\u00e1o d\u1ee5c, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn, b\u00e0i vi\u1ebft, video, ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n

        Y\u1ebfu t\u1ed1 Education gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 gi\u1ea3i ph\u00e1p, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, l\u00e0m cho h\u1ecd c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng v\u00e0 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

        L\u1ee3i \u00edch c\u1ee7a m\u00f4 h\u00ecnh SAVE marketing<\/b><\/h2>\n

        M\u00f4 h\u00ecnh SAVE marketing \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch quan tr\u1ecdng cho doanh nghi\u1ec7p nh\u01b0:<\/span><\/p>\n

          \n
        • T\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng: M\u00f4 h\u00ecnh SAVE marketing gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u0103ng kh\u1ea3 n\u0103ng t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00ean 15% (American Marketing Association, 2021)<\/span><\/li>\n
        • T\u0103ng doanh s\u1ed1: M\u00f4 h\u00ecnh SAVE marketing \u0111\u00e3 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00ean 5% v\u00e0 gi\u1ea3m 10% chi ph\u00ed ti\u1ebfp th\u1ecb (Nghi\u00ean c\u1ee9u c\u1ee7a \u0110\u1ea1i h\u1ecdc Pennsylvania, 2021)<\/span><\/li>\n
        • T\u0103ng th\u1ecb ph\u1ea7n: M\u00f4 h\u00ecnh SAVE marketing \u0111\u00e3 gi\u00fap m\u1ed9t nh\u00f3m c\u00f4ng ty h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00f3ng g\u00f3i t\u0103ng th\u1ecb ph\u1ea7n l\u00ean 3% (theo Association of National Advertisers).<\/span><\/li>\n<\/ul>\n

          V\u00ed d\u1ee5 v\u1ec1 m\u00f4 h\u00ecnh SAVE marketing th\u00e0nh c\u00f4ng trong th\u1ef1c t\u1ebf<\/b><\/h2>\n

          M\u00f4 h\u00ecnh SAVE marketing \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng trong nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 ng\u00e0nh kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t c\u00f4ng ty \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng m\u00f4 h\u00ecnh SAVE marketing:<\/span><\/p>\n

          Airbnb \u2013 M\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng chia s\u1ebb l\u01b0u tr\u00fa l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, \u0111\u00e3 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh SAVE marketing \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng v\u00e0 th\u00e0nh c\u00f4ng tr\u00ean to\u00e0n c\u1ea7u.<\/span><\/p>\n

          Solution (Gi\u1ea3i ph\u00e1p): <\/b>Airbnb \u0111\u00e3 t\u1ea1o ra m\u1ed9t gi\u1ea3i ph\u00e1p cho c\u1ea3 ng\u01b0\u1eddi cho thu\u00ea v\u00e0 ng\u01b0\u1eddi thu\u00ea l\u01b0u tr\u00fa. H\u1ecd kh\u00f4ng ch\u1ec9 cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng d\u1ec5 s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng tr\u1ecd, m\u00e0 c\u00f2n t\u1ea1o c\u01a1 h\u1ed9i cho ng\u01b0\u1eddi d\u00e2n b\u00ecnh th\u01b0\u1eddng \u0111\u1ec3 cho thu\u00ea nh\u00e0 ho\u1eb7c ph\u00f2ng tr\u1ed1ng c\u1ee7a h\u1ecd, t\u1ea1o ngu\u1ed3n thu nh\u1eadp th\u1ee5 \u0111\u1ed9ng.<\/span><\/p>\n

          Access (Ti\u1ebfp c\u1eadn):<\/b> Airbnb \u0111\u00e3 t\u1ea1o ra c\u00e1ch ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng b\u1eb1ng c\u00e1ch k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp ng\u01b0\u1eddi cho thu\u00ea v\u00e0 ng\u01b0\u1eddi thu\u00ea th\u00f4ng qua n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn. H\u1ecd cung c\u1ea5p \u0111a d\u1ea1ng c\u00e1c t\u00f9y ch\u1ecdn l\u01b0u tr\u00fa v\u00e0 gi\u00fap ng\u01b0\u1eddi thu\u00ea t\u00ecm ki\u1ebfm c\u00e1c l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/p>\n

          \"Airbnb<\/p>\n

          Airbnb \u0111\u00e3 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh SAVE marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u00e0ng ng\u00e0n kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi<\/p>\n<\/div>\n

          Value (Gi\u00e1 tr\u1ecb):<\/b> Airbnb t\u1ea1o gi\u00e1 tr\u1ecb cho c\u1ea3 hai b\u00ean. Ng\u01b0\u1eddi cho thu\u00ea c\u00f3 th\u1ec3 ki\u1ebfm th\u00eam ti\u1ec1n t\u1eeb vi\u1ec7c cho thu\u00ea t\u00e0i s\u1ea3n c\u1ee7a h\u1ecd, trong khi ng\u01b0\u1eddi thu\u00ea c\u00f3 c\u01a1 h\u1ed9i tr\u1ea3i nghi\u1ec7m cu\u1ed9c s\u1ed1ng \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 ti\u1ebft ki\u1ec7m ti\u1ec1n so v\u1edbi vi\u1ec7c \u1edf kh\u00e1ch s\u1ea1n truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n

          Education (Gi\u00e1o d\u1ee5c): <\/b>Airbnb cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1c t\u00f9y ch\u1ecdn l\u01b0u tr\u00fa v\u00e0 gi\u00fap ng\u01b0\u1eddi thu\u00ea v\u00e0 ng\u01b0\u1eddi cho thu\u00ea hi\u1ec3u r\u00f5 quy tr\u00ecnh v\u00e0 c\u00e1c quy t\u1eafc c\u1ee7a n\u1ec1n t\u1ea3ng.<\/span><\/p>\n

          Nh\u1edd m\u00f4 h\u00ecnh SAVE marketing, Airbnb \u0111\u00e3 t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng \u0111a d\u1ea1ng v\u00e0 lan r\u1ed9ng tr\u00ean to\u00e0n c\u1ea7u, t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.\u00a0<\/span><\/p>\n

          M\u00f4 h\u00ecnh SAVE marketing \u0111\u00e3 v\u00e0 \u0111ang gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng. Thay v\u00ec ch\u1ea1y theo s\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng ng\u1eafn h\u1ea1n, m\u00f4 h\u00ecnh n\u00e0y th\u00fac \u0111\u1ea9y vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ef1 tin t\u01b0\u1edfng v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n, m\u1ed9t c\u00e1ch th\u00f4ng qua vi\u1ec7c cung c\u1ea5p gi\u1ea3i ph\u00e1p, ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng, gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 v\u00e0 ki\u1ebfn th\u1ee9c. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi trung th\u00e0nh v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

          Xem th\u00eam:<\/strong><\/em><\/p>\n

          T\u1ea7m quan tr\u1ecdng c\u1ee7a m\u00f4 h\u00ecnh 7P trong marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/strong><\/em><\/p>\n

          M\u00f4 h\u00ecnh marketing l\u00e0 g\u00ec ? Top 5 lo\u1ea1i m\u00f4 h\u00ecnh marketing ph\u1ed5 bi\u1ebfn<\/strong><\/em><\/p>\n

          M\u00f4 h\u00ecnh SMART \u2013 C\u00f4ng c\u1ee5 \u0111\u01a1n gi\u1ea3n cho k\u1ebf ho\u1ea1ch kinh doanh hi\u1ec7u qu\u1ea3<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          S\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng Internet v\u00e0 quan \u0111i\u1ec3m c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u00e1nh d\u1ea5u s\u1ef1 ti\u1ebfn h\u00f3a trong l\u0129nh v\u1ef1c marketing. M\u00f4 h\u00ecnh SAVE marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi nh\u01b0 ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh 4P (Product, Price, Place, Promotion) trong b\u1ed1i c\u1ea3nh s\u1ed1 h\u00f3a. M\u00f4 h\u00ecnh SAVE ra \u0111\u1eddi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u hi\u1ec7n \u0111\u1ea1i v\u00e0 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 s\u00e1ng t\u1ea1o h\u01a1n.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53186"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53186"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53186\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}