{"id":53198,"date":"2023-12-20T06:36:55","date_gmt":"2023-12-19T23:36:55","guid":{"rendered":"https:\/\/masterskills.org\/blog\/so-sanh-quang-cao-va-pr-cac-diem-giong-nhau-va-khac-nhau.html"},"modified":"2023-12-20T06:36:55","modified_gmt":"2023-12-19T23:36:55","slug":"so-sanh-quang-cao-va-pr-cac-diem-giong-nhau-va-khac-nhau","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/so-sanh-quang-cao-va-pr-cac-diem-giong-nhau-va-khac-nhau.html","title":{"rendered":"So s\u00e1nh qu\u1ea3ng c\u00e1o v\u00e0 PR: C\u00e1c \u0111i\u1ec3m gi\u1ed1ng nhau v\u00e0 kh\u00e1c nhau"},"content":{"rendered":"
\n

Trong nh\u1eefng l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o v\u00e0 PR l\u00e0 hai chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng hay b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi nhau. Tuy nhi\u00ean, hai chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 c\u00e1c m\u1ee5c ti\u00eau v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ho\u00e0n to\u00e0n kh\u00e1c nhau. Qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tr\u1ea3 ti\u1ec1n, cho ph\u00e9p b\u1ea1n \u0111i\u1ec1u khi\u1ec3n n\u1ed9i dung, ti\u1ebfp c\u1eadn\u00a0\u0111\u01b0\u1ee3c v\u1edbi\u00a0h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi kh\u00e1c nhau. Trong khi \u0111\u00f3, PR t\u1eadp trung v\u00e0o m\u1ed1i quan h\u1ec7 v\u00e0 x\u00e2y d\u1ef1ng s\u1ef1 tin c\u1eady \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u. V\u00e0o , 92% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng h\u01a1n v\u00e0o n\u1ed9i dung PR h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. Ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y l\u00e0 so s\u00e1nh qu\u1ea3ng c\u00e1o v\u00e0 PR, gi\u00fap b\u1ea1n th\u1ea5y r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai kh\u00eda c\u1ea1nh n\u00e0y, v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 duy tr\u00ec trong th\u1ebf gi\u1edbi c\u1ee7a marketing nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

\"So<\/p>\n

So s\u00e1nh qu\u1ea3ng c\u00e1o v\u00e0 PR: C\u00e1c \u0111i\u1ec3m gi\u1ed1ng nhau v\u00e0 kh\u00e1c nhau<\/p>\n<\/div>\n

PR l\u00e0 g\u00ec?<\/b><\/h2>\n

PR l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a \u201cPublic Relations\u201d c\u00f2n\u00a0\u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Quan h\u1ec7 c\u00f4ng ch\u00fang. Trong Marketing, n\u00f3i d\u1ec5 hi\u1ec3u h\u01a1n PR l\u00e0 qu\u00e1 tr\u00ecnh giao ti\u1ebfp nh\u1eb1m m\u1ee5c \u0111\u00edch x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 c\u00f3 l\u1ee3i cho t\u1ed5 ch\u1ee9c. C\u00f3 th\u1ec3 n\u00f3i PR l\u00e0 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

Nh\u1eefng h\u00ecnh th\u1ee9c c\u1ee7a PR \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0:<\/span><\/p>\n

    \n
  • Ph\u00e1t h\u00e0nh th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/span><\/li>\n
  • T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/span><\/li>\n
  • Tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng<\/span><\/li>\n
  • T\u1ea1o d\u1ef1ng n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/span><\/span>\n
    \"Ho\u1ea1t<\/p>\n

    Ho\u1ea1t \u0111\u1ed9ng PR c\u1ee7a Google<\/p>\n<\/div>\n<\/li>\n<\/ul>\n

    M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 PR gi\u00fap ph\u00e1t tri\u1ec3n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u: N\u0103m 2014 virus Ebola l\u00e2y lan m\u1ea1nh m\u1ebd\u00a0 g\u00e2y ra h\u1ec7 qu\u1ea3 nghi\u00eam tr\u1ecdng v\u00e0 l\u1ea5y \u0111i sinh m\u1ea1ng c\u1ee7a r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi. L\u00fac \u0111\u00f3, h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi \u0111\u1ec1u ch\u00fa \u00fd v\u00e0 quan t\u00e2m c\u00e1c th\u00f4ng tin v\u1ec1 \u0111\u1ea1i d\u1ecbch. Google \u0111\u00e3 kh\u1edfi \u0111\u1ea7u cho m\u1ed9t chi\u1ebfn d\u1ecbch quy\u00ean g\u00f3p, trong \u0111\u00f3 h\u1ecd cam k\u1ebft quy\u00ean g\u00f3p 2 \u0111\u00f4 la cho m\u1ed7i 1 \u0111\u00f4 la m\u00e0 ng\u01b0\u1eddi kh\u00e1c quy\u00ean g\u00f3p th\u00f4ng qua trang web c\u1ee7a h\u1ecd. Chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 thu h\u00fat s\u1ef1 quan t\u00e2m t\u1eeb ph\u00eda c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng n\u1ed5i b\u1eadt khi Google huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u1ed5ng c\u1ed9ng 7,5 tri\u1ec7u \u0111\u00f4 la.<\/span><\/p>\n

    Qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec?<\/b><\/h2>\n

    Qu\u1ea3ng c\u00e1o l\u00e0 h\u00ecnh th\u1ee9c tuy\u00ean truy\u1ec1n, gi\u1edbi thi\u1ec7u th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, t\u1ed5 ch\u1ee9c hay \u00fd t\u01b0\u1edfng \u0111\u1ebfn c\u00f4ng ch\u00fang. Theo Forrester Consulting cho th\u1ea5y qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00ean t\u1edbi 10% cho doanh nghi\u1ec7p. Qu\u1ea3ng c\u00e1o th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang nh\u01b0 truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed, \u0111\u00e0i ph\u00e1t thanh, internet, m\u1ea1ng x\u00e3 h\u1ed9i,..<\/span><\/p>\n

    Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i theo nhi\u1ec1u ti\u00eau ch\u00ed kh\u00e1c nhau nh\u01b0:<\/span><\/p>\n

      \n
    • Theo ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n t\u1ea3i:<\/b> Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, qu\u1ea3ng c\u00e1o b\u00e1o ch\u00ed, qu\u1ea3ng c\u00e1o \u0111\u00e0i ph\u00e1t thanh, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn,\u2026<\/span><\/li>\n
    • Theo m\u1ee5c \u0111\u00edch:<\/b> Qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng m\u1ea1i, qu\u1ea3ng c\u00e1o phi th\u01b0\u01a1ng m\u1ea1i,\u2026<\/span><\/li>\n
    • Theo \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau:<\/b> Qu\u1ea3ng c\u00e1o \u0111\u1ea1i ch\u00fang, qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau,\u2026<\/span><\/span>\n
      \"So<\/p>\n

      So s\u00e1nh qu\u1ea3ng c\u00e1o v\u00e0 PR v\u1ec1 s\u1ef1 kh\u00e1c nhau c\u1ee7a ch\u00fang tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c<\/p>\n<\/div>\n<\/li>\n<\/ul>\n

      So s\u00e1nh qu\u1ea3ng c\u00e1o v\u00e0 PR: Nh\u1eefng \u0111i\u1ec3m gi\u1ed1ng nhau gi\u1eefa qu\u1ea3ng c\u00e1o v\u00e0 PR<\/b><\/h2>\n

      Qu\u1ea3ng c\u00e1o v\u00e0 PR \u0111\u1ec1u l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng h\u01b0\u1edbng \u0111\u1ebfn x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Nh\u00ecn chung c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng qu\u1ea3ng c\u00e1o v\u00e0 PR \u0111\u1ec1u:<\/span><\/p>\n

        \n
      • C\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u00e1c ho\u1ea1t\u00a0\u0111\u1ed9ng<\/span><\/li>\n
      • X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/li>\n
      • Th\u00f4ng qua hai ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 PR c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u0103ng doanh thu l\u1ee3i nhu\u1eadn.\u00a0<\/span><\/li>\n<\/ul>\n

        So s\u00e1nh qu\u1ea3ng c\u00e1o v\u00e0 PR: Nh\u1eefng \u0111i\u1ec3m kh\u00e1c nhau gi\u1eefa qu\u1ea3ng c\u00e1o v\u00e0 PR<\/b><\/h2>\n

        Qu\u1ea3ng c\u00e1o v\u00e0 PR l\u00e0 hai ho\u1ea1t \u0111\u1ed9ng marketing quan tr\u1ecdng, nh\u01b0ng c\u00f3 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m so s\u00e1nh gi\u1eefa qu\u1ea3ng c\u00e1o v\u00e0 PR:<\/span><\/p>\n\n\n\n\n\n\n\n\n\n
        Kh\u00eda c\u1ea1nh<\/b><\/td>\nQu\u1ea3ng c\u00e1o<\/b><\/td>\nPR<\/b><\/td>\n<\/tr>\n
        Kh\u00e1i ni\u1ec7m<\/b><\/td>\nK\u1ef9 thu\u1eadt thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u00f4ng qua ph\u01b0\u01a1ng th\u1ee9c tr\u1ea3 ph\u00ed<\/span><\/td>\nHo\u1ea1t \u0111\u1ed9ng giao ti\u1ebfp chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 c\u00f9ng c\u00f3 l\u1ee3i gi\u1eefa c\u00f4ng ty v\u00e0 c\u00f4ng ch\u00fang<\/span><\/td>\n<\/tr>\n
        Chi ph\u00ed<\/b><\/td>\nPh\u1ea3i tr\u1ea3 ph\u00ed<\/span><\/td>\nC\u00f3 th\u1ec3 kh\u00f4ng m\u1ea5t ph\u00ed<\/span><\/td>\n<\/tr>\n
        T\u1eadp trung v\u00e0o<\/b><\/td>\nQu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/td>\nDuy tr\u00ec h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c c\u1ee7a doanh nghi\u1ec7p tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/span><\/td>\n<\/tr>\n
        \n

        M\u1ee5c \u0111\u00edch ch\u00ednh<\/b><\/h3>\n<\/td>\n

        		T\u1ea1o ra nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p<\/span><\/td>\nX\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/td>\n<\/tr>\n
        Ph\u01b0\u01a1ng th\u1ee9c ho\u1ea1t \u0111\u1ed9ng<\/b><\/td>\nTh\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang nh\u01b0 truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed, \u0111\u00e0i ph\u00e1t thanh, internet,\u2026 Qu\u1ea3ng c\u00e1o th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0 video, banner, b\u00e0i vi\u1ebft,\u2026<\/span><\/td>\nTruy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang: PR c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c b\u00e0i b\u00e1o, ph\u00f3ng s\u1ef1, ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh,\u2026<\/span>Quan h\u1ec7 c\u1ed9ng \u0111\u1ed3ng: PR c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng, t\u1eeb thi\u1ec7n,\u2026<\/span>Quan h\u1ec7 nh\u00e0 \u0111\u1ea7u t\u01b0: PR c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c b\u00e1o c\u00e1o t\u00e0i ch\u00ednh, c\u00e1c s\u1ef1 ki\u1ec7n d\u00e0nh cho nh\u00e0 \u0111\u1ea7u t\u01b0,\u2026<\/span><\/td>\n<\/tr>\n
        \n

        \u0110\u1ed1i t\u01b0\u1ee3ng nh\u1eafm \u0111\u1ebfn<\/b><\/h3>\n<\/td>\n

        		Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/td>\nNhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau, bao g\u1ed3m kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0,..<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
        \"So<\/p>\n

        So s\u00e1nh s\u1ef1 kh\u00e1c nhau qu\u1ea3ng c\u00e1o v\u00e0 PR tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c<\/p>\n<\/div>\n

        C\u1ea3 qu\u1ea3ng c\u00e1o v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u1ec1u l\u00e0 nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1edbi ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1c nhau. Qu\u1ea3ng c\u00e1o l\u00e0 vi\u1ec7c tr\u1ea3 ph\u00ed \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, trong khi PR t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ch\u00fang. Qu\u1ea3ng c\u00e1o th\u01b0\u1eddng l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t, trong khi PR th\u01b0\u1eddng x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u00f4ng qua l\u1eddi \u0111\u1ec1 xu\u1ea5t c\u1ee7a b\u00ean th\u1ee9 ba. Do \u0111\u00f3, \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00edch h\u1ee3p c\u1ea3 hai ho\u1ea1t \u0111\u1ed9ng n\u00e0y m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 k\u1ebf ho\u1ea1ch k\u1ef9 c\u00e0ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

        Xem th\u00eam:<\/em><\/strong><\/p>\n

        5 l\u1eddi khuy\u00ean hi\u1ec7u qu\u1ea3 khi thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o Facebook<\/em><\/strong><\/p>\n

        \u0110o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ROI c\u1ee7a qu\u1ea3ng c\u00e1o s\u1ed1<\/em><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Trong nh\u1eefng l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o v\u00e0 PR l\u00e0 hai chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng hay b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi nhau. Tuy nhi\u00ean, hai chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 c\u00e1c m\u1ee5c ti\u00eau v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ho\u00e0n to\u00e0n kh\u00e1c nhau. Qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tr\u1ea3 ti\u1ec1n, cho ph\u00e9p b\u1ea1n \u0111i\u1ec1u khi\u1ec3n n\u1ed9i dung, ti\u1ebfp c\u1eadn\u00a0\u0111\u01b0\u1ee3c v\u1edbi\u00a0h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi kh\u00e1c nhau. Trong khi \u0111\u00f3, PR t\u1eadp trung v\u00e0o m\u1ed1i quan h\u1ec7 v\u00e0 x\u00e2y d\u1ef1ng s\u1ef1 tin c\u1eady \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u. V\u00e0o , 92% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng h\u01a1n v\u00e0o n\u1ed9i dung PR h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. Ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y l\u00e0 so s\u00e1nh qu\u1ea3ng c\u00e1o v\u00e0 PR, gi\u00fap b\u1ea1n th\u1ea5y r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai kh\u00eda c\u1ea1nh n\u00e0y, v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 duy tr\u00ec trong th\u1ebf gi\u1edbi c\u1ee7a marketing nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53198"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53198"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53198\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}