{"id":53214,"date":"2023-12-20T06:41:00","date_gmt":"2023-12-19T23:41:00","guid":{"rendered":"https:\/\/masterskills.org\/blog\/conversion-rate-la-gi-cach-tang-conversion-rate-trong-marketing.html"},"modified":"2023-12-20T06:41:00","modified_gmt":"2023-12-19T23:41:00","slug":"conversion-rate-la-gi-cach-tang-conversion-rate-trong-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/conversion-rate-la-gi-cach-tang-conversion-rate-trong-marketing.html","title":{"rendered":"Conversion rate l\u00e0 g\u00ec? C\u00e1ch t\u0103ng conversion rate trong Marketing"},"content":{"rendered":"
\n

Conversion rate (t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i) l\u00e0 m\u1ed9t trong nh\u1eefng thu\u1eadt ng\u1eef quen thu\u1ed9c nh\u1ea5t trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb. \u0110\u00e2y l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb, gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb. V\u1eady, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng \u0111\u1ea1t bao nhi\u00eau l\u00e0 t\u1ed1t? C\u00f3 nh\u1eefng gi\u1ea3i ph\u00e1p n\u00e0o gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i? Tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p nh\u1eefng v\u1ea5n \u0111\u1ec1 tr\u00ean.\u00a0<\/span><\/p>\n

Conversion rate l\u00e0 g\u00ec?<\/b><\/h2>\n

Conversion rate (t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i) l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p \u0111ang theo \u0111u\u1ed5i, th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. Nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 l\u00e0 mua s\u1ea3n ph\u1ea9m, \u0111\u0103ng k\u00fd nh\u1eadn tin qu\u1ea3ng c\u00e1o ho\u1eb7c \u0111i\u1ec1n bi\u1ec3u m\u1eabu.<\/span><\/p>\n

\"Conversion<\/p>\n

Conversion rate \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u1ee7a website ho\u1eb7c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb<\/p>\n<\/div>\n

V\u00ed d\u1ee5, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a website l\u00e0 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi d\u00f9ng th\u1ef1c \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u01b0 nh\u1ea5n v\u00e0o n\u00fat \u0111i\u1ec1u h\u01b0\u1edbng, nh\u1ea5n v\u00e0o link s\u1ea3n ph\u1ea9m, \u0111\u1ec3 l\u1ea1i th\u00f4ng tin, \u0111\u0103ng k\u00fd nh\u1eadn t\u01b0 v\u1ea5n, \u0111\u1eb7t h\u00e0ng\u2026 so v\u1edbi t\u1ed5ng kh\u00e1ch truy c\u1eadp. T\u01b0\u01a1ng t\u1ef1, conversion rate tr\u00ean Facebook, TikTok hay Instagram\u2026 c\u0169ng \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y. Thu\u1eadt ng\u1eef n\u00e0y \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung nh\u01b0\u00a0 like, chia s\u1ebb, nh\u1ea5p v\u00e0o li\u00ean k\u1ebft, t\u1ea3i xu\u1ed1ng t\u00e0i li\u1ec7u,\u2026\u00a0<\/span><\/p>\n

H\u01b0\u1edbng d\u1eabn t\u00ednh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong Marketing<\/b><\/h2>\n

\u0110\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c c\u00e1ch t\u00ednh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a theo c\u00f4ng th\u1ee9c sau:<\/span><\/p>\n

T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (%) = (S\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i \/ T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t ti\u1ebfp x\u00fac ho\u1eb7c l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c) x 100%<\/b>.<\/span><\/p>\n

Trong c\u00f4ng th\u1ee9c n\u00e0y:<\/span><\/p>\n

    \n
  • \u201cS\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i\u201d l\u00e0 s\u1ed1 h\u00e0nh \u0111\u1ed9ng m\u1ee5c ti\u00eau m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ef1c hi\u1ec7n (\u0111\u0103ng k\u00fd, mua s\u1eafm, t\u1ea3i v\u1ec1, \u0111i\u1ec1n bi\u1ec3u m\u1eabu, nh\u1eadn t\u01b0 v\u1ea5n qua s\u1ed1 \u0111i\u1ec7n tho\u1ea1i,\u2026).<\/span><\/li>\n
  • \u201cT\u1ed5ng s\u1ed1 l\u01b0\u1ee3t ti\u1ebfp x\u00fac ho\u1eb7c l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c l\u00e0\u201d t\u1ed5ng l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.\u00a0<\/span><\/li>\n<\/ul>\n

    V\u00ed d\u1ee5, website c\u1ee7a b\u1ea1n c\u00f3 5000 l\u01b0\u1ee3t truy c\u1eadp trong 1 th\u00e1ng. Trong \u0111\u00f3, c\u00f3 400 ng\u01b0\u1eddi ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n

    V\u1eady, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0: 400\/5000 = 8%.<\/span><\/p>\n

    M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi\u00a0conversion rate<\/b><\/h2>\n

    T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong marketing c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau, v\u00ed d\u1ee5:<\/span><\/p>\n

      \n
    • N\u1ed9i dung v\u00e0 Call to action<\/span><\/li>\n
    • Tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/span><\/li>\n
    • Kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng<\/li>\n
    • T\u00edn d\u1ee5ng v\u00e0 \u0111\u1ed9 tin c\u1eady<\/span><\/li>\n
    • Th\u1eddi \u0111i\u1ec3m v\u00e0 t\u1ea7n su\u1ea5t ti\u1ebfp x\u00fac v\u1edbi qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb<\/span><\/li>\n
    • Quy tr\u00ecnh thanh to\u00e1n<\/span><\/li>\n<\/ul>\n

      Xem th\u00eam:\u00a0Th\u01b0\u1edbc \u0111o hi\u1ec7u qu\u1ea3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/em><\/p>\n

      H\u01b0\u1edbng d\u1eabn c\u00e1ch t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong ti\u1ebfp th\u1ecb<\/b><\/h2>\n

      \u0110\u1ec3 t\u1ed1i \u01b0u ho\u00e1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng trong ti\u1ebfp th\u1ecb, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 \u1ee9ng d\u1ee5ng m\u1ed9t s\u1ed1 g\u1ee3i \u00fd d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n

      T\u1ea1o n\u1ed9i dung thu h\u00fat v\u00e0 h\u1eefu \u00edch<\/b><\/h3>\n

      Kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung m\u00e0 h\u1ecd c\u1ea3m th\u1ea5y thu h\u00fat ho\u1eb7c c\u00f3 gi\u00e1 tr\u1ecb. Ch\u00ednh v\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p n\u00ean t\u1ed1i \u01b0u ho\u00e1 n\u1ed9i dung tr\u01b0\u1edbc khi \u0111\u0103ng t\u1ea3i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o mang l\u1ea1i hi\u1ec7u su\u1ea5t t\u1ed1t nh\u1ea5t.\u00a0<\/span><\/p>\n

      Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u t\u1ea1o n\u1ed9i dung, h\u00e3y nghi\u00ean c\u1ee9u \u0111\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin n\u00e0y. Ngo\u00e0i ra, n\u1ed9i dung c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u0169ng nh\u01b0 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y d\u1ec5 d\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c.\u00a0<\/span><\/p>\n

      \"X\u00e2y<\/p>\n

      X\u00e2y d\u1ef1ng content thu h\u00fat \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/p>\n<\/div>\n

      T\u1ea1o CTA hi\u1ec7u qu\u1ea3<\/b><\/h3>\n

      CTA ch\u00ednh l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. N\u1eafm r\u00f5 c\u00e1ch \u0111\u1eb7t CTA \u0111\u00fang v\u00e0 thu h\u00fat s\u1ebd th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng. M\u1ed9t CTA hi\u1ec7u qu\u1ea3 n\u00ean \u0111\u1ea3m b\u1ea3o nh\u1eefng y\u1ebfu t\u1ed1 sau:\u00a0<\/span><\/p>\n

        \n
      • V\u1ecb tr\u00ed n\u1ed5i b\u1eadt<\/b>: \u0110\u1eb7t CTA \u1edf v\u1ecb tr\u00ed m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u1ea5y th\u1ea5y. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y s\u1eed d\u1ee5ng m\u00e0u s\u1eafc n\u1ed5i b\u1eadt \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt CTA v\u00e0 c\u00e1c n\u1ed9i dung kh\u00e1c.<\/span><\/li>\n
      • Ng\u1eafn g\u1ecdn v\u00e0 r\u00f5 r\u00e0ng<\/b>: CTA n\u00ean ng\u1eafn g\u1ecdn v\u00e0 d\u1ec5 hi\u1ec3u. M\u1ed9t CTA c\u1ea7n truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng h\u00e0nh \u0111\u1ed9ng m\u00e0 doanh nghi\u1ec7p mu\u1ed1n kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n nh\u01b0 \u201c\u0110\u0103ng k\u00fd\u201d, \u201cMua ngay\u201d\u2026<\/span><\/li>\n
      • H\u01b0\u1edbng d\u1eabn h\u00e0nh \u0111\u1ed9ng<\/b>: CTA c\u1ea7n h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng v\u1ec1 h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 m\u00e0 h\u1ecd n\u00ean th\u1ef1c hi\u1ec7n. Ngo\u00e0i ra, n\u00f3 c\u0169ng c\u1ea7n t\u1ea1o ra s\u1ef1 k\u00edch th\u00edch v\u00e0 thuy\u1ebft ph\u1ee5c \u0111\u1ec3 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng nhanh ch\u00f3ng.<\/span><\/li>\n<\/ul>\n
        \"N\u00ean<\/p>\n

        N\u00ean x\u00e2y d\u1ef1ng CTA ng\u1eafn g\u1ecdn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/p>\n<\/div>\n

        Th\u1eed nghi\u1ec7m A\/B testing<\/b><\/h3>\n

        A\/B testing (th\u1eed nghi\u1ec7m ph\u00e2n t\u00e1ch) l\u00e0 m\u1ed9t trong nh\u1eefng k\u1ef9 thu\u1eadt quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng. <\/span>Kh\u1ea3o s\u00e1t c\u1ee7a Zipdo<\/span> cho th\u1ea5y c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng A\/B testing \u0111\u1ec3 t\u1ed1i \u01b0u trang web v\u00e0 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u00f3 conversion rate t\u0103ng trung b\u00ecnh t\u1eeb 49%.<\/span><\/p>\n

        Trong qu\u00e1 tr\u00ecnh A\/B testing, hai ho\u1eb7c nhi\u1ec1u bi\u1ebfn th\u1ec3 s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb ng\u1eabu nhi\u00ean cho ng\u01b0\u1eddi d\u00f9ng. Sau m\u1ed9t kho\u1ea3ng th\u1eddi gian th\u1eed nghi\u1ec7m, vi\u1ec7c ph\u00e2n t\u00edch th\u1ed1ng k\u00ea s\u1ebd ti\u1ebft l\u1ed9 bi\u1ebfn th\u1ec3 n\u00e0o th\u1ef1c s\u1ef1 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

        \"A\/B<\/p>\n

        A\/B testing \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p<\/p>\n<\/div>\n

        V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng th\u1eed nghi\u1ec7m A\/B testing cho fanpage Facebook nh\u01b0 sau.\u00a0<\/span><\/p>\n\n\n\n\n\n\n\n\n\n
        Ti\u1ebfn tr\u00ecnh<\/b><\/td>\nChi ti\u1ebft<\/b><\/td>\n<\/tr>\n
        B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/span><\/td>\nX\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho th\u1eed nghi\u1ec7m A\/B testing nh\u01b0 s\u1ed1 l\u01b0\u1ee3t like, b\u00ecnh lu\u1eadn, chia s\u1ebb ho\u1eb7c t\u0103ng l\u01b0\u1ee3t click v\u00e0 mua h\u00e0ng\u2026<\/span><\/td>\n<\/tr>\n
        B\u01b0\u1edbc 2: T\u1ea1o bi\u1ebfn th\u1ec3<\/span><\/td>\nCh\u1ecdn m\u1ed9t y\u1ebfu t\u1ed1 trong n\u1ed9i dung Facebook c\u1ea7n th\u1eed nghi\u1ec7m nh\u01b0 ti\u00eau \u0111\u1ec1, h\u00ecnh \u1ea3nh, ph\u1ea7n m\u00f4 t\u1ea3, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 th\u1eddi gian \u0111\u0103ng t\u1ea3i.\u00a0<\/span>Sau \u0111\u00f3, h\u00e3y t\u1ea1o hai ho\u1eb7c nhi\u1ec1u bi\u1ebfn th\u1ec3 c\u1ee7a y\u1ebfu t\u1ed1 \u0111\u00f3. V\u00ed d\u1ee5, n\u1ebfu mu\u1ed1n \u0111\u00e1nh gi\u00e1 v\u1ec1 ti\u00eau \u0111\u1ec1, h\u00e3y t\u1ea1o ra hai bi\u1ebfn th\u1ec3 c\u1ee7a ti\u00eau \u0111\u1ec1.<\/span><\/td>\n<\/tr>\n
        B\u01b0\u1edbc 3: Ph\u00e2n chia \u0111\u1ed1i t\u01b0\u1ee3ng<\/span><\/td>\nChia \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u00e0nh c\u00e1c nh\u00f3m ng\u1eabu nhi\u00ean nh\u01b0ng c\u00f3 chung \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh c\u00f4ng b\u1eb1ng. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o Facebook \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y.<\/span><\/td>\n<\/tr>\n
        B\u01b0\u1edbc 4: \u00c1p d\u1ee5ng bi\u1ebfn th\u1ec3<\/span><\/td>\n\u0110\u0103ng n\u1ed9i dung l\u00ean fanpage v\u1edbi c\u00e1c bi\u1ebfn th\u1ec3 \u0111\u00e3 t\u1ea1o. \u0110\u1ea3m b\u1ea3o r\u1eb1ng ch\u1ec9 t\u1ea1o hai bi\u1ebfn th\u1ec3 duy nh\u1ea5t \u0111\u1ec3 d\u1ec5 d\u00e0ng so s\u00e1nh.<\/span><\/td>\n<\/tr>\n
        B\u01b0\u1edbc 5: Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch<\/span><\/td>\nTheo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a m\u1ed7i bi\u1ebfn th\u1ec3 b\u1eb1ng c\u00f4ng c\u1ee5 c\u1ee7a Facebook \u0111\u1ec3 xem bi\u1ebfn th\u1ec3 n\u00e0o mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n. Hi\u1ec7u qu\u1ea3 c\u1ee7a bi\u1ebfn th\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 t\u1ef7 l\u1ec7 click-through, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c ho\u1eb7c ph\u1ea3n h\u1ed3i v\u1ec1 n\u1ed9i dung \u0111\u0103ng t\u1ea3i.<\/span><\/td>\n<\/tr>\n
        B\u01b0\u1edbc 6: T\u1ed1i \u01b0u ho\u00e1<\/span><\/td>\nD\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m, doanh nghi\u1ec7p h\u00e3y ch\u1ecdn bi\u1ebfn th\u1ec3 t\u1ed1t nh\u1ea5t v\u00e0 \u1ee9ng d\u1ee5ng n\u1ed9i dung n\u00e0y trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb ti\u1ebfp theo.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

        T\u1ea1o ra m\u1ee9c \u0111\u1ed9 c\u1ea5p thi\u1ebft<\/b><\/h3>\n

        Doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng conversion rate b\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c t\u00ecnh hu\u1ed1ng c\u1ea5p thi\u1ebft. C\u00f3 hai lo\u1ea1i c\u1ea5p thi\u1ebft m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i:<\/span><\/p>\n

          \n
        • S\u1ef1 khan hi\u1ebfm v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng<\/b>: Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng s\u1ebd c\u1ea3m th\u1ea5y \u00e1p l\u1ef1c \u0111\u1ec3 mua ngay tr\u01b0\u1edbc khi t\u1ea5t c\u1ea3 \u201cbi\u1ebfn m\u1ea5t.\u201d V\u00ed d\u1ee5, \u201cch\u1ec9 c\u00f2n 5 s\u1ea3n ph\u1ea9m duy nh\u1ea5t\u201d ho\u1eb7c \u201cch\u1ec9 10 ng\u01b0\u1eddi mua \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c nh\u1eadn \u01b0u \u0111\u00e3i 30%\u201d.\u00a0<\/span><\/li>\n
        • S\u1ef1 khan hi\u1ebfm v\u1ec1 th\u1eddi gian<\/b>: Kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y c\u1ea5p thi\u1ebft ph\u1ea3i mua s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 trong kho\u1ea3ng th\u1eddi gian gi\u1edbi h\u1ea1n \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i. V\u00ed d\u1ee5, \u201ckhuy\u1ebfn m\u00e3i ch\u1ec9 \u00e1p d\u1ee5ng \u01b0u \u0111\u00e3i trong 1 ng\u00e0y duy nh\u1ea5t\u201d.\u00a0<\/span><\/li>\n<\/ul>\n

          \u0110\u01a1n gi\u1ea3n ho\u00e1 quy tr\u00ecnh mua<\/b><\/h3>\n

          Khi n\u00f3i v\u1ec1 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong ti\u1ebfp th\u1ecb th\u00ec kh\u00f4ng th\u1ec3 b\u1ecf qua qu\u00e1 tr\u00ecnh mua h\u00e0ng v\u00e0 thanh to\u00e1n. \u0110\u00e2u l\u00e0 b\u01b0\u1edbc kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh li\u1ec7u h\u1ecd s\u1ebd ho\u00e0n t\u1ea5t giao d\u1ecbch hay kh\u00f4ng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m thu\u1eadn l\u1ee3i cho h\u1ecd.<\/span><\/p>\n

          \u0110\u1ec3 \u0111\u01a1n gi\u1ea3n ho\u00e1 quy tr\u00ecnh mua h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o nh\u1eefng c\u00e1ch sau:\u00a0<\/span><\/p>\n

            \n
          • Gi\u1ea3m b\u1edbt b\u01b0\u1edbc kh\u00f4ng th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft<\/b>: Lo\u1ea1i b\u1ecf c\u00e1c b\u01b0\u1edbc kh\u00f4ng c\u1ea7n thi\u1ebft trong quy tr\u00ecnh mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c gi\u1ea3m b\u1edbt s\u1ed1 l\u1ea7n kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111i\u1ec1n th\u00f4ng tin v\u00e0 thao t\u00e1c.<\/span><\/li>\n
          • S\u1eed d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n \u0111a d\u1ea1ng<\/b>: Cho ph\u00e9p kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n nh\u01b0 ti\u1ec1n m\u1eb7t, chuy\u1ec3n kho\u1ea3n ho\u1eb7c thanh to\u00e1n qua t\u00edn d\u1ee5ng, v\u00ed \u0111i\u1ec7n t\u1eed,\u2026<\/span><\/li>\n
          • Cung c\u1ea5p h\u1ed7 tr\u1ee3 tr\u1ef1c tuy\u1ebfn<\/b>: \u0110\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi doanh nghi\u1ec7p m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 nhanh ch\u00f3ng n\u1ebfu h\u1ecd g\u1eb7p kh\u00f3 kh\u0103n trong qu\u00e1 tr\u00ecnh mua.<\/span><\/li>\n<\/ul>\n

            Ch\u00fa tr\u1ecdng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

            Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng trong kinh doanh, bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Zendesk ch\u1ec9 ra r\u1eb1ng 70% kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng t\u1eeb m\u1ed9t c\u00f4ng ty gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. Ngo\u00e0i t\u0103ng conversion rate, doanh nghi\u1ec7p ch\u0103m s\u00f3c t\u1ed1t s\u1ebd gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng trung th\u00e0nh v\u1edbi h\u1ecd.<\/span><\/p>\n

            \"Doanh<\/p>\n

            Doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng t\u1edbi qu\u00e1 tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

            X\u00e2y d\u1ef1ng website uy t\u00edn<\/b><\/p>\n

            X\u00e2y d\u1ef1ng website uy t\u00edn v\u00e0 cung c\u1ea5p th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1c. Trang web kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n l\u00e0 \u0111i\u1ec3m \u0111\u1eb7t l\u00f2ng tin c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n

            Tuy nhi\u00ean, m\u1ed9t website chuy\u00ean nghi\u1ec7p kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o thi\u1ebft k\u1ebf m\u00e0 c\u00f2n c\u1ea7n ch\u00fa tr\u1ecdng t\u1edbi c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. Do v\u1eady, doanh nghi\u1ec7p c\u0169ng c\u1ea7n b\u1ed5 sung th\u00eam th\u00f4ng tin li\u00ean h\u1ec7, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung, b\u1ed5 sung \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

            \"T\u1ea1o<\/p>\n

            T\u1ea1o website uy t\u00edn l\u00e0 gi\u1ea3i ph\u00e1p t\u0103ng conversion rate hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

            FAQs v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/b><\/h2>\n

            \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 conversion rate trong ti\u1ebfp th\u1ecb, b\u1ea1n \u0111\u1ecdc c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n

            T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng\u00a0bao nhi\u00eau l\u00e0 t\u1ed1t?<\/h3>\n

            T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ti\u1ebfp th\u1ecb t\u1ed1t thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o ng\u00e0nh, lo\u1ea1i chuy\u1ec3n \u0111\u1ed5i v\u00e0 m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3. Tuy nhi\u00ean, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb 2% \u0111\u1ebfn 5% \u0111\u01b0\u1ee3c coi l\u00e0 t\u1ed1t \u1edf h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh. \u0110\u1ed1i v\u1edbi c\u00e1c website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00fd t\u01b0\u1edfng s\u1ebd l\u00e0 t\u1eeb 2,5% \u0111\u1ebfn 3%. Ngo\u00e0i ra, v\u1edbi c\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n, t\u1ef7 l\u1ec7 n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t 10% ho\u1eb7c cao h\u01a1n (Theo <\/span>Big Commerce<\/span>).<\/span><\/p>\n

            T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao c\u00f3 th\u1eadt s\u1ef1 t\u1ed1t cho doanh nghi\u1ec7p kh\u00f4ng?<\/b><\/h3>\n

            C\u00f3 m\u1ed9t s\u1ef1 hi\u1ec3u l\u1ea7m ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c marketing r\u1eb1ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao l\u00e0 m\u1ee5c ti\u00eau t\u1ed1i quan tr\u1ecdng v\u00e0 m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p n\u00ean theo \u0111u\u1ed5i. Tuy nhi\u00ean, c\u1ea7n ph\u1ea3i xem x\u00e9t \u0111i\u1ec1u n\u00e0y trong b\u1ed1i c\u1ea3nh c\u1ee7a ch\u1ec9 s\u1ed1 ROI (t\u1ef7 l\u1ec7 sinh l\u1ee3i tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0).<\/span><\/p>\n

            \"N\u00ean<\/p>\n

            N\u00ean ch\u00fa tr\u1ecdng t\u1edbi ch\u1ec9 s\u1ed1 ROI khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch t\u0103ng conversion rate<\/p>\n<\/div>\n

            H\u00e3y xem x\u00e9t v\u00ed d\u1ee5 sau \u0111\u1ec3 l\u00e0m r\u00f5 h\u01a1n: M\u1ed9t doanh nghi\u1ec7p tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1 \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. K\u1ebft qu\u1ea3 l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3 v\u00e0 doanh thu c\u0169ng t\u0103ng. Tuy nhi\u00ean, khi xem x\u00e9t ch\u1ec9 s\u1ed1 ROI, doanh nghi\u1ec7p n\u00e0y nh\u1eadn th\u1ea5y l\u1ee3i nhu\u1eadn th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p v\u00e0 t\u1ef7 l\u1ec7 sinh l\u1ee3i tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0 gi\u1ea3m \u0111i \u0111\u00e1ng k\u1ec3.<\/span><\/p>\n

            Nguy\u00ean nh\u00e2n l\u00e0 do c\u00e1c bi\u1ec7n ph\u00e1p t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi vi\u1ec7c gi\u1ea3m gi\u00e1 ho\u1eb7c khuy\u1ebfn m\u00e3i g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn v\u00e0 ROI. Do \u0111\u00f3, thay v\u00ec t\u1eadp trung m\u00f9 qu\u00e1ng conversion rate, doanh nghi\u1ec7p n\u00ean \u0111\u1ea3m b\u1ea3o r\u1eb1ng vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u0169ng \u0111i \u0111\u00f4i v\u1edbi t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn.<\/span><\/p>\n

            K\u1ebft lu\u1eadn<\/b><\/h2>\n

            T\u0103ng conversion rate l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau quan tr\u1ecdng trong ti\u1ebfp th\u1ecb. Do \u0111\u00f3, b\u1ea1n c\u1ea7n n\u1eafm r\u00f5 c\u00e1c bi\u1ec7n ph\u00e1p tr\u00ean \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch chung v\u00e0 t\u1ea1o ra k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c cho doanh nghi\u1ec7p.<\/span><\/p>\n

            Xem th\u00eam:<\/p>\n

            Nh\u1eefng quy t\u1eafc v\u00e0ng gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i website<\/p>\n

            C\u00e1ch t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean di \u0111\u1ed9ng<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            Conversion rate (t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i) l\u00e0 m\u1ed9t trong nh\u1eefng thu\u1eadt ng\u1eef quen thu\u1ed9c nh\u1ea5t trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb. \u0110\u00e2y l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb, gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb. V\u1eady, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng \u0111\u1ea1t bao nhi\u00eau l\u00e0 t\u1ed1t? C\u00f3 nh\u1eefng gi\u1ea3i ph\u00e1p n\u00e0o gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i? Tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p nh\u1eefng v\u1ea5n \u0111\u1ec1 tr\u00ean.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53214"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53214"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53214\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}