{"id":53225,"date":"2023-12-20T06:42:52","date_gmt":"2023-12-19T23:42:52","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ngan-sach-tiep-thi-la-gi-cac-loai-ngan-sach-tiep-thi.html"},"modified":"2023-12-20T06:42:52","modified_gmt":"2023-12-19T23:42:52","slug":"ngan-sach-tiep-thi-la-gi-cac-loai-ngan-sach-tiep-thi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ngan-sach-tiep-thi-la-gi-cac-loai-ngan-sach-tiep-thi.html","title":{"rendered":"Ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb l\u00e0 g\u00ec? C\u00e1c lo\u1ea1i ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb"},"content":{"rendered":"
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Theo Insider Intelligence, v\u00e0o n\u0103m , d\u1ef1 ki\u1ebfn c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ebd chi ti\u00eau h\u01a1n 52 t\u1ef7 USD cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb. D\u1ef1 \u0111o\u00e1n ti\u1ebfp theo v\u00e0o n\u0103m 2024,\u00a0 m\u1ee9c ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb n\u00e0y s\u1ebd t\u0103ng l\u00ean kho\u1ea3ng 65 t\u1ef7 USD. Theo s\u1ed1 li\u1ec7u\u00a0 t\u1eeb cu\u1ed9c kh\u1ea3o s\u00e1t kh\u00e1c c\u1ee7a Economic Sector d\u00e0nh cho c\u00e1c Gi\u00e1m \u0111\u1ed1c Marketing (CMO) v\u00e0o th\u00e1ng 8 n\u0103m , cho th\u1ea5y c\u00e1c doanh nghi\u1ec7p \u0111ang d\u00e0nh kho\u1ea3ng 12.1% tr\u00ean t\u1ed5ng s\u1ed1 ng\u00e2n s\u00e1ch ho\u1eb7c 6.1% doanh thu c\u1ee7a h\u1ecd cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 m\u1ed1i quan t\u00e2m c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u00e0o vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch hi\u1ec7u qu\u1ea3 trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb.<\/span><\/p>\n

Ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb l\u00e0 g\u00ec?<\/b><\/h2>\n

Ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb l\u00e0 m\u1ed9t kho\u1ea3n kinh ph\u00ed d\u1ef1 ki\u1ebfn c\u1ea7n thi\u1ebft \u0111\u1ec3 chi tr\u1ea3 cho to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, th\u01b0\u1eddng t\u00ednh theo th\u00e1ng, qu\u00fd ho\u1eb7c n\u0103m. Theo \u0111\u00f3, ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 bao g\u1ed3m: chi ph\u00ed qu\u1ea3ng c\u00e1o, chi ph\u00ed cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing nh\u01b0 khuy\u1ebfn m\u00e3i, tri \u00e2n kh\u00e1ch h\u00e0ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, chi ph\u00ed thu\u00ea nh\u00e2n vi\u00ean ti\u1ebfp th\u1ecb v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c kho\u1ea3n ph\u00ed kh\u00e1c li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng marketing.<\/span><\/p>\n

\"Ng\u00e2n<\/p>\n

Ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb l\u00e0 g\u00ec?<\/p>\n<\/div>\n

T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n l\u1eadp ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb<\/b><\/h2>\n

Ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o\/ ti\u1ebfp th\u1ecb, b\u1edfi c\u00e1c l\u1ee3i \u00edch sau \u0111\u00e2y:<\/span><\/p>\n

Qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh:<\/b> X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb gi\u00fap doanh nghi\u1ec7p \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh hi\u1ec7u qu\u1ea3, ki\u1ec3m so\u00e1t m\u1ee9c kinh ph\u00ed c\u00f3 s\u1eb5n \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch m\u00e0 kh\u00f4ng g\u00e2y thi\u1ebfu h\u1ee5t t\u00e0i ch\u00ednh ho\u1eb7c l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p.<\/span><\/p>\n

\u0110\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch:<\/b> Khi x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 l\u1ea1i hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean c\u00e1c m\u1ee5c ti\u00eau t\u00e0i ch\u00ednh, \u0111\u1ea3m b\u1ea3o r\u1eb1ng ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c chi ti\u00eau v\u00e0o nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u00f3 hi\u1ec7u qu\u1ea3 cao nh\u1ea5t. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn \u0111\u01b0\u1ee3c t\u1ed1i \u0111a.<\/span><\/p>\n

D\u1ef1 \u0111o\u00e1n kh\u1ea3 n\u0103ng c\u1ea1nh tranh:<\/b> D\u1ef1a v\u00e0o ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a m\u00ecnh tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd nh\u1ea5t.<\/span><\/p>\n

K\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n:<\/b> Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch tr\u01b0\u1edbc c\u0169ng gi\u00fap b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n cho chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. B\u1eb1ng c\u00e1ch bi\u1ebft \u0111\u01b0\u1ee3c ngu\u1ed3n t\u00e0i ch\u00ednh c\u00f3 s\u1eb5n, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch mang t\u00ednh \u1ed5n \u0111\u1ecbnh v\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3 cao theo th\u1eddi gian.<\/span><\/p>\n

\"T\u1ea7m<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb<\/p>\n<\/div>\n

C\u00e1c lo\u1ea1i chi ph\u00ed ti\u1ebfp th\u1ecb<\/b><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c lo\u1ea1i chi ph\u00ed c\u00f3 th\u1ec3 s\u1ebd c\u1ea7n ph\u1ea3i chi ti\u00eau khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb:<\/span><\/p>\n

Chi ph\u00ed qu\u1ea3ng c\u00e1o<\/b><\/p>\n

M\u1ed9t trong nh\u1eefng lo\u1ea1i chi ph\u00ed quan tr\u1ecdng nh\u1ea5t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u00f3 l\u00e0 chi ph\u00ed qu\u1ea3ng c\u00e1o. C\u00e1c chi ph\u00ed n\u00e0y s\u1ebd bao g\u1ed3m:<\/span><\/p>\n

    \n
  • Chi ph\u00ed tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o, nh\u01b0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (Google, Bing, Microsoft\u2026), m\u1ea1ng x\u00e3 h\u1ed9i (nh\u01b0 Facebook, YouTube, Instagram\u2026), s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (nh\u01b0 Shopee v\u00e0 TikTok)\u2026<\/span><\/li>\n<\/ul>\n
      \n
    • Chi ph\u00ed h\u1ed7 tr\u1ee3 cho ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o, bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn nh\u00e2n s\u1ef1 th\u1ef1c hi\u1ec7n, m\u00e1y m\u00f3c, c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3\u2026\u00a0<\/span><\/li>\n<\/ul>\n

      Chi ph\u00ed khuy\u1ebfn m\u00e3i, s\u1ef1 ki\u1ec7n<\/b><\/p>\n

      Vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi m\u1ed9t kho\u1ea3n ng\u00e2n s\u00e1ch \u0111\u00e1ng k\u1ec3. V\u00ec v\u1eady, c\u00e1c kho\u1ea3n chi ph\u00ed n\u00e0y c\u00f3 th\u1ec3 l\u00e0:<\/span><\/p>\n

        \n
      • Chi ph\u00ed tr\u01b0ng b\u00e0y, chi ph\u00ed \u0111\u0103ng k\u00fd, chi ph\u00ed v\u1eadn chuy\u1ec3n, chi ph\u00ed m\u00e1y m\u00f3c v\u00e0 v\u1eadt t\u01b0 (m\u00e1y \u1ea3nh, laptop, b\u00e0n gh\u1ebf, banner, logo, standee,\u2026.)<\/span><\/li>\n
      • Chi ph\u00ed d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m, chi ph\u00ed ra m\u1eaft s\u1ea3n ph\u1ea9m, chi ph\u00ed chi cho vi\u1ec7c gi\u1ea3m gi\u00e1 s\u1ea3n ph\u1ea9m,\u2026..<\/span><\/li>\n<\/ul>\n

        Chi ph\u00ed s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m, c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3<\/b><\/p>\n

        M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n n\u1ebfu thi\u1ebfu \u0111i s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00f4ng ngh\u1ec7, ph\u1ea7n m\u1ec1m. C\u00e1c chi ph\u00ed n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m: chi ph\u00ed s\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m thi\u1ebft k\u1ebf, ch\u1ec9nh s\u1eeda h\u00ecnh \u1ea3nh v\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung\/ video; chi ph\u00ed ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng (chatbot, t\u1ed5ng \u0111\u00e0i)\u2026<\/span><\/p>\n

        Chi ph\u00ed nh\u00e2n l\u1ef1c<\/b><\/p>\n

        Nh\u00e2n s\u1ef1 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch marketing, c\u00e1c chi ph\u00ed n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m: chi ph\u00ed nh\u00e2n s\u1ef1 marketing c\u1ee7a c\u00f4ng ty, chi ph\u00ed thu\u00ea nh\u00e2n l\u1ef1c b\u00ean ngo\u00e0i (v\u00ed d\u1ee5 nh\u01b0 \u0111\u1ed9i ng\u0169 quay video, ch\u1ee5p \u1ea3nh, makeup\u2026), chi tr\u1ea3 cho c\u00e1c b\u00ean \u0111\u01b0\u1ee3c thu\u00ea \u0111\u1ec3 t\u1ea1o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 (v\u00ed d\u1ee5 nh\u01b0 c\u00e1c b\u00ean thi\u1ebft k\u1ebf s\u1ef1 ki\u1ec7n\u2026), chi ph\u00ed tr\u1ea3 cho c\u00e1c b\u00ean \u0111\u1ed1i t\u00e1c nh\u01b0 influencers, KOC,\u2026<\/span><\/p>\n

        Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i chi ph\u00ed marketing ph\u1ed5 bi\u1ebfn c\u1ea7n c\u00e2n nh\u1eafc khi l\u1eadp ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb. T\u00f9y theo chi\u1ebfn l\u01b0\u1ee3c marketing m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 xem x\u00e9t v\u00e0 s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i chi ph\u00ed kh\u00e1c nhau \u0111\u1ec3 x\u00e2y d\u1ef1ng ng\u00e2n s\u00e1ch marketing ph\u00f9 h\u1ee3p.<\/span><\/p>\n

        C\u00e1ch x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3<\/b><\/h2>\n

        M\u1ed9t s\u1ed1 doanh nghi\u1ec7p s\u1ebd ti\u1ebfn h\u00e0nh ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb ngay t\u1eeb \u0111\u1ea7u n\u0103m, sau \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 tri\u1ec3n khai chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb trong su\u1ed1t c\u1ea3 n\u0103m. Trong khi \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p kh\u00e1c s\u1ebd x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb theo t\u1eebng giai \u0111o\u1ea1n v\u00e0 sau \u0111\u00f3 m\u1edbi ti\u1ebfn h\u00e0nh xin ngu\u1ed3n t\u00e0i ch\u00ednh. Do \u0111\u00f3 tr\u01b0\u1edbc khi tri\u1ec3n khai b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb n\u00e0o th\u00ec vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch chi ti\u00eau ng\u00e2n s\u00e1ch c\u1ee5 th\u1ec3 v\u1eabn l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng kh\u00f4ng th\u1ec3 b\u1ecf qua. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc g\u1ee3i \u00fd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n:<\/span><\/p>\n

        X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb\u00a0<\/b><\/h3>\n

        Theo Kazim: B\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 l\u1eadp ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb n\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh \u0111i \u0111\u1ebfn \u0111\u00e2u. Do \u0111\u00f3, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean quan tr\u1ecdng khi x\u00e2y d\u1ef1ng ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb l\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh v\u00e0 ti\u1ebfp th\u1ecb. \u0110i\u1ec1u n\u00e0y ch\u1eb3ng nh\u1eefng l\u00e0 c\u01a1 s\u1edf quan tr\u1ecdng \u0111\u1ec3 \u01b0\u1edbc t\u00ednh ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p d\u1ef1 ki\u1ebfn c\u00e1ch th\u1ee9c ph\u00e2n b\u1ed5 doanh thu v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t. H\u01a1n n\u1eefa, vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh v\u00e0 ti\u1ebfp th\u1ecb c\u00f2n h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh ph\u00e2n chia nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 c\u1ea7n th\u1ef1c hi\u1ec7n c\u1ee7a chi\u1ebfn d\u1ecbch.\u00a0<\/span><\/p>\n

        \"X\u00e1c<\/p>\n

        X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau cho ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb<\/p>\n<\/div>\n

        \u01af\u1edbc t\u00ednh ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb\u00a0<\/b><\/h3>\n

        Ti\u1ebfp theo, b\u1ea1n c\u1ea7n \u01b0\u1edbc t\u00ednh ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb m\u00e0 b\u1ea1n s\u1ebd ph\u1ea3i chi ti\u00eau. C\u00f3 nhi\u1ec1u c\u00e1ch v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 \u01b0\u1edbc t\u00ednh ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb:<\/span><\/p>\n

          \n
        • D\u1ef1a v\u00e0o m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p: \u0110\u1eb7t ra m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 d\u1ef1a v\u00e0o m\u1ee5c ti\u00eau \u0111\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch.<\/span><\/li>\n
        • D\u1ef1a v\u00e0o t\u00ednh ch\u1ea5t c\u1ea1nh tranh c\u1ee7a ng\u00e0nh v\u00e0 xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1: Hi\u1ec3u r\u00f5 xu h\u01b0\u1edbng trong ng\u00e0nh v\u00e0 c\u00e1ch m\u00e0 c\u00e1c c\u00f4ng ty kh\u00e1c \u0111ang chi ti\u00eau cho ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u01b0\u1edbc t\u00ednh chi ph\u00ed marketing.<\/span><\/li>\n
        • D\u1ef1a v\u00e0o quy m\u00f4 c\u00f4ng ty: N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng ty m\u1edbi, c\u00f3 th\u1ec3 c\u1ea7n ph\u00e2n b\u1ed5 \u00edt nh\u1ea5t t\u1eeb 12-20% t\u1ed5ng doanh thu cho ti\u1ebfp th\u1ecb. \u0110\u1ed1i v\u1edbi c\u00f4ng ty \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng l\u00e2u n\u0103m, c\u00f3 th\u1ec3 d\u00e0nh \u00edt nh\u1ea5t t\u1eeb 6-12% t\u1ed5ng doanh thu cho ti\u1ebfp th\u1ecb (theo BrandsVietnam)<\/span><\/li>\n
        • D\u1ef1a v\u00e0o ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p: doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed khi tri\u1ec3n khai s\u1ef1 ki\u1ec7n b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c t\u00e0i nguy\u00ean c\u00f3 s\u1eb5n t\u1eeb doanh nghi\u1ec7p (nh\u00e2n s\u1ef1, m\u00e1y m\u00f3c v\u00e0 thi\u1ebft b\u1ecb,..).<\/span><\/li>\n<\/ul>\n

          Ngo\u00e0i ra, theo Mallika Kazim, vi\u1ec7c xem x\u00e9t vi\u1ec7c s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb theo t\u1ef7 l\u1ec7 70-20-10 c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng \u00e1n kh\u1ea3 thi:<\/span><\/p>\n

            \n
          • 70% ng\u00e2n s\u00e1ch s\u1ebd d\u00e0nh cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 trong qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o.\u00a0<\/span><\/li>\n
          • 20% ng\u00e2n s\u00e1ch d\u00e0nh cho nh\u1eefng n\u1ed7 l\u1ef1c c\u00f3 ti\u1ec1m n\u0103ng m\u1edbi, m\u1eb7c d\u00f9 kh\u00f4ng \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng (v\u00ed d\u1ee5: c\u00e1c ho\u1ea1t \u0111\u1ed9ng d\u00f9ng th\u1eed, tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m,..)<\/span><\/li>\n
          • 10% ng\u00e2n s\u00e1ch cu\u1ed1i c\u00f9ng s\u1ebd d\u00e0nh cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u1edbi, ch\u01b0a \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00f3.<\/span><\/li>\n<\/ul>\n

            \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi ti\u00eau<\/b><\/h3>\n

            Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kho\u1ea3n ng\u00e2n s\u00e1ch d\u1ef1 ki\u1ebfn chi ti\u00eau cho chi\u1ebfn d\u1ecbch, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 t\u1ea1o m\u1ed9t b\u1ea3ng k\u1ebf ho\u1ea1ch chi ti\u1ebft cho t\u1eebng h\u1ea1ng m\u1ee5c ng\u00e2n s\u00e1ch. C\u1ed1 g\u1eafng ti\u1ebfn h\u00e0nh \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi ti\u00eau song song v\u1edbi qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch.\u00a0<\/span><\/p>\n

            \"\u0110o<\/p>\n

            \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi ti\u00eau ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb<\/p>\n<\/div>\n

            \u0110i\u1ec1u ch\u1ec9nh v\u00e0 b\u1ed5 sung ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb\u00a0<\/b><\/h3>\n

            N\u1ebfu c\u00f3 s\u1ef1 thay \u0111\u1ed5i trong t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, ho\u1eb7c hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u01b0 d\u1ef1 ki\u1ebfn, b\u1ea1n c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb m\u1ed9t c\u00e1ch linh ho\u1ea1t. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m t\u0103ng c\u01b0\u1eddng c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 hi\u1ec7u qu\u1ea3 ho\u1eb7c c\u1eaft gi\u1ea3m chi ti\u00eau \u0111\u1ed1i v\u1edbi nh\u1eefng kh\u00eda c\u1ea1nh kh\u00f4ng c\u1ea7n thi\u1ebft.<\/span><\/p>\n

            \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 ph\u00f9 h\u1ee3p, \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi \u0111i\u1ec1u ch\u1ec9nh trong ng\u00e2n s\u00e1ch s\u1ebd v\u1eabn tu\u00e2n theo k\u1ebf ho\u1ea1ch v\u00e0 m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb ban \u0111\u1ea7u.<\/span><\/p>\n

            Vi\u1ec7c thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb s\u1ebd \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c qu\u1ea3n l\u00fd chi ti\u00eau, c\u1ea3i thi\u1ec7n doanh thu, t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch, v\u00e0 t\u1eadp trung \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 c\u1ea1nh tranh cao cho doanh nghi\u1ec7p.<\/span><\/p>\n

            Xem th\u00eam:<\/strong><\/em><\/p>\n

            Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb<\/strong><\/em><\/p>\n

            C\u00e1c b\u01b0\u1edbc hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            Theo Insider Intelligence, v\u00e0o n\u0103m , d\u1ef1 ki\u1ebfn c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ebd chi ti\u00eau h\u01a1n 52 t\u1ef7 USD cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb. D\u1ef1 \u0111o\u00e1n ti\u1ebfp theo v\u00e0o n\u0103m 2024,\u00a0 m\u1ee9c ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb n\u00e0y s\u1ebd t\u0103ng l\u00ean kho\u1ea3ng 65 t\u1ef7 USD. Theo s\u1ed1 li\u1ec7u\u00a0 t\u1eeb cu\u1ed9c kh\u1ea3o s\u00e1t kh\u00e1c c\u1ee7a Economic Sector d\u00e0nh cho c\u00e1c Gi\u00e1m \u0111\u1ed1c Marketing (CMO) v\u00e0o th\u00e1ng 8 n\u0103m , cho th\u1ea5y c\u00e1c doanh nghi\u1ec7p \u0111ang d\u00e0nh kho\u1ea3ng 12.1% tr\u00ean t\u1ed5ng s\u1ed1 ng\u00e2n s\u00e1ch ho\u1eb7c 6.1% doanh thu c\u1ee7a h\u1ecd cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 m\u1ed1i quan t\u00e2m c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u00e0o vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch hi\u1ec7u qu\u1ea3 trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53225"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53225"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53225\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}