{"id":53240,"date":"2023-12-20T06:47:15","date_gmt":"2023-12-19T23:47:15","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-chien-luoc-chuyen-doi-khach-hang-thanh-khach-hang-than-thiet.html"},"modified":"2023-12-20T06:47:15","modified_gmt":"2023-12-19T23:47:15","slug":"cac-chien-luoc-chuyen-doi-khach-hang-thanh-khach-hang-than-thiet","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-chien-luoc-chuyen-doi-khach-hang-thanh-khach-hang-than-thiet.html","title":{"rendered":"C\u00e1c chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft"},"content":{"rendered":"
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Kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 mang l\u1ea1i doanh thu, l\u1ee3i nhu\u1eadn cao\u00a0 cho doanh nghi\u1ec7p. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Bain & Company, kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u00f3 kh\u1ea3 n\u0103ng mua l\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 l\u00e0 60-70%. \u0110\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao, cung c\u1ea5p nh\u1eefng \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng,..<\/span><\/p>\n

\"C\u00e1c<\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/p>\n<\/div>\n

L\u1ee3i \u00edch chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/b><\/h2>\n

Kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 mua h\u00e0ng c\u1ee7a doanh nghi\u1ec7p nhi\u1ec1u l\u1ea7n v\u00e0 c\u00f3 xu h\u01b0\u1edbng ti\u1ebfp t\u1ee5c mua h\u00e0ng trong t\u01b0\u01a1ng lai. H\u1ecd l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao v\u00ec h\u1ecd mang l\u1ea1i doanh thu v\u00e0 l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a Starbucks \u201cMy Starbucks Rewards\u201d c\u00f3 h\u01a1n 26 tri\u1ec7u th\u00e0nh vi\u00ean. C\u00e1c th\u00e0nh vi\u00ean c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y mua h\u00e0ng trung b\u00ecnh 2,4 l\u1ea7n m\u1ed7i th\u00e1ng so v\u1edbi 1,6 l\u1ea7n m\u1ed7i th\u00e1ng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng b\u00ecnh th\u01b0\u1eddng. Qua ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a Starbucks c\u0169ng ng\u1ea7m th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i nh\u01b0:<\/span><\/p>\n

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  • T\u0103ng doanh thu: Kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng nhi\u1ec1u h\u01a1n.\u00a0 Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Bain & Company, kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f3 th\u1ec3 mang l\u1ea1i doanh thu cao h\u01a1n 25%<\/span><\/li>\n
  • Ngo\u00e0i ra, thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft r\u1ebb h\u01a1n so v\u1edbi vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi. Theo Harvard Business Review, vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi t\u1ed1n k\u00e9m g\u1ea5p 5 l\u1ea7n so v\u1edbi vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/span><\/span>\n
    \"L\u1ee3i<\/p>\n

    L\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/p>\n<\/div>\n<\/li>\n<\/ul>\n

    C\u00e1c chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/b><\/h2>\n

    \u0110\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn:<\/span><\/p>\n

    Cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao<\/b><\/h3>\n

    \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. N\u1ebfu s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ecd s\u1ebd s\u1edbm t\u00ecm \u0111\u1ebfn nh\u1eefng doanh nghi\u1ec7p kh\u00e1c. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Harvard Business Review, kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3 nhi\u1ec1u h\u01a1n 12% cho s\u1ea3n ph\u1ea9m,\u00a0 d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao. \u0110\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i v\u1edbi doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/span><\/p>\n

      \n
    • Cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u1eadt ch\u1ea5t l\u01b0\u1ee3ng bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng nguy\u00ean li\u1ec7u, quy tr\u00ecnh s\u1ea3n xu\u1ea5t, ch\u1ebf bi\u1ebfn,\u2026<\/span><\/li>\n
    • S\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u1ee7 t\u00ednh ti\u1ec7n nghi gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng\u00a0<\/span><\/li>\n<\/ul>\n

      L\u1eafng nghe \u00fd ki\u1ebfn v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

      Sau khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m t\u1eeb b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 l\u1eafng nghe nh\u1eefng g\u00f3p \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c mua h\u00e0ng c\u1ee7a h\u1ecd nh\u01b0 nh\u1eafn tin h\u1ecfi th\u0103m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5,\u2026 Sau khi l\u1eafng nghe nh\u1eefng ph\u1ea3n h\u1ed3i v\u00e0 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ec3 tr\u00e1nh l\u1eb7p l\u1ea1i c\u00e1c sai l\u1ea7m t\u01b0\u01a1ng t\u1ef1 trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/p>\n

      C\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/b><\/h3>\n

      C\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 trung th\u00e0nh v\u00e0 t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3. Nh\u1eefng \u01b0u \u0111\u00e3i d\u00e0nh cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng nh\u01b0:<\/span><\/p>\n

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      • Cung c\u1ea5p gi\u00e1 gi\u1ea3m \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft khi h\u1ecd mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 nh\u01b0 voucher gi\u1ea3m gi\u00e1 10% hay 15% cho \u0111\u01a1n h\u00e0ng ti\u1ebfp theo \u0111\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7<\/span><\/li>\n
      • Cung c\u1ea5p mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n cho c\u00e1c \u0111\u01a1n h\u00e0ng ho\u1eb7c giao d\u1ecbch c\u1ee7a kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/span><\/li>\n
      • Cho ph\u00e9p kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u00f3 c\u01a1 h\u1ed9i mua h\u00e0ng gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t ho\u1eb7c tham gia v\u00e0o s\u1ef1 ki\u1ec7n tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 r\u1ed9ng r\u00e3i<\/span><\/li>\n
      • T\u1eb7ng qu\u00e0 t\u1eb7ng mi\u1ec5n ph\u00ed khi ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi cho c\u00e1c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/span><\/span>\n
        \"G\u1eedi<\/p>\n

        G\u1eedi nh\u1eefng \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n<\/li>\n<\/ul>\n

        V\u00ed d\u1ee5, Netflix c\u00f3 g\u00f3i \u0111\u0103ng k\u00fd cao c\u1ea5p d\u00e0nh cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, cho ph\u00e9p h\u1ecd xem video \u1edf \u0111\u1ed9 ph\u00e2n gi\u1ea3i 4K v\u00e0 t\u1ea3i xu\u1ed1ng video \u0111\u1ec3 xem ngo\u1ea1i tuy\u1ebfn.<\/span><\/p>\n

        Ch\u01b0\u01a1ng tr\u00ecnh t\u00edch \u0111i\u1ec3m th\u1ebb th\u00e0nh vi\u00ean\u00a0<\/b><\/h3>\n

        Ch\u01b0\u01a1ng tr\u00ecnh t\u00edch \u0111i\u1ec3m th\u1ebb th\u00e0nh vi\u00ean l\u00e0 m\u1ed9t c\u00e1ch ph\u1ed5 bi\u1ebfn \u0111\u1ec3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho kh\u00e1ch h\u00e0ng mua s\u1eafm, s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, v\u00e0 d\u1ea7n d\u1ea7n tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t h\u1ec7 th\u1ed1ng t\u00edch \u0111i\u1ec3m nh\u01b0:<\/span><\/p>\n

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        • Gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd th\u1ebb th\u00e0nh vi\u00ean b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin c\u01a1 b\u1ea3n nh\u01b0 t\u00ean, \u0111\u1ecba ch\u1ec9 email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, v\u00e0 \u0111\u1ecba ch\u1ec9 \u0111\u1ec3 nh\u1eadn nh\u1eefng \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn<\/span><\/li>\n
        • X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng t\u00edch \u0111i\u1ec3m d\u1ef1a tr\u00ean s\u1ed1 ti\u1ec1n mua h\u00e0ng ho\u1eb7c s\u1ed1 l\u1ea7n mua s\u1eafm. V\u00ed d\u1ee5, m\u1ed7i 100,000 VND c\u00f3 th\u1ec3 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 1 \u0111i\u1ec3m<\/span><\/li>\n
        • T\u1ea1o th\u1ebb th\u00e0nh vi\u00ean v\u1edbi th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 m\u00e3 s\u1ed1 th\u1ebb ri\u00eang bi\u1ec7t. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o th\u1ebb th\u00e0nh vi\u00ean mang c\u00e1 t\u00ednh ri\u00eang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/span><\/li>\n
        • \u0110\u1eb7t ra c\u00e1c quy t\u1eafc, \u0111i\u1ec1u ki\u1ec7n cho ch\u01b0\u01a1ng tr\u00ecnh nh\u01b0 h\u1ea1n s\u1eed d\u1ee5ng \u0111i\u1ec3m, quy \u0111\u1ed5i \u0111i\u1ec3m, v\u00e0 \u0111i\u1ec1u kho\u1ea3n v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng th\u1ebb th\u00e0nh vi\u00ean ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p<\/span><\/li>\n
        • B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n c\u1ea5p th\u1ebb th\u00e0nh vi\u00ean nh\u01b0 \u0111\u1ed3ng, b\u1ea1c, v\u00e0ng, kim c\u01b0\u01a1ng,.. gi\u00fap th\u00fac \u0111\u1ea9y vi\u1ec7c mua h\u00e0ng v\u00e0 t\u1ea1o \u01b0u \u0111\u00e3i ri\u00eang cho t\u1eebng b\u1eadc duy tr\u00ec m\u1ee9c \u0111\u1ed9 trung th\u00e0nh c\u1ee7a kh\u00e1ch<\/span><\/li>\n
        • Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 t\u00edch \u0111i\u1ec3m \u0111\u01a1n gi\u1ea3n h\u01a1n b\u1eb1ng c\u00e1ch khi kh\u00e1ch h\u00e0ng mua s\u1eafm, s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t con d\u1ea5u. Khi \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng d\u1ea5u nh\u1ea5t \u0111\u1ecbnh s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p<\/span><\/li>\n<\/ul>\n

          Ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8<\/b><\/h3>\n

          T\u1ea1o m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i. Tuy nhi\u00ean, th\u1ec3 t\u0103ng t\u1ed1c qu\u00e1 tr\u00ecnh n\u00e0y l\u00e0 th\u00f4ng qua vi\u1ec7c ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8 d\u00e0nh cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/span><\/p>\n

          Ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8 (Referral program)\u00a0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u th\u01b0\u1eddng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n hoa h\u1ed3ng hay ph\u1ea7n th\u01b0\u1edfng khi ng\u01b0\u1eddi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u ho\u00e0n th\u00e0nh m\u1ed9t s\u1ed1 \u0111i\u1ec1u ki\u1ec7n nh\u1ea5t \u0111\u1ecbnh nh\u01b0 \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n, mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/span><\/p>\n

          \"Nh\u1edd<\/p>\n

          Nh\u1edd kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8<\/p>\n<\/div>\n

          ZaloPay \u0111\u00e3 s\u1eed d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8 s\u1eed d\u1ee5ng v\u00ed \u0111i\u1ec7n t\u1eed c\u1ee7a m\u00ecnh. Ng\u01b0\u1eddi m\u1eddi s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c t\u1ed1i \u0111a 1.000.000 \u0111\u1ed3ng ti\u1ec1n th\u01b0\u1edfng khi ng\u01b0\u1eddi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u t\u1ea3i v\u00e0 \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng Zalo Pay v\u00e0 giao d\u1ecbch thanh to\u00e1n th\u00e0nh c\u00f4ng l\u00e0 giao d\u1ecbch c\u00f3 gi\u00e1 tr\u1ecb t\u1eeb 10.000 \u0111\u1ed3ng tr\u1edf l\u00ean.<\/span><\/p>\n

          Remarketing cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft\u00a0<\/b><\/h3>\n

          Remarketing cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft nh\u1eb1m ti\u1ebfp t\u1ee5c t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap doanh nghi\u1ec7p nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u1ecd mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 th\u00eam nhi\u1ec1u l\u1ea7n nh\u01b0:<\/span><\/p>\n

            \n
          • Email marketing: Doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi email nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, c\u00e1c \u01b0u \u0111\u00e3i d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/span><\/li>\n
          • G\u1eedi tin nh\u1eafn SMS\u00a0 cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec3 th\u00f4ng b\u00e1o v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i, ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t<\/span><\/li>\n<\/ul>\n

            Kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft kh\u00f4ng ch\u1ec9 l\u00e0 ngu\u1ed3n doanh thu \u1ed5n \u0111\u1ecbnh m\u00e0 c\u00f2n \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c t\u1ea1o d\u1ef1ng uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, m\u00e0 c\u00f2n tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9 v\u00e0 \u0111\u1ea1i s\u1ee9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, gi\u1edbi thi\u1ec7u cho ng\u01b0\u1eddi kh\u00e1c v\u00e0 t\u1ea1o ra s\u1ef1 lan truy\u1ec1n v\u1ec1 gi\u00e1 tr\u1ecb.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            Kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 mang l\u1ea1i doanh thu, l\u1ee3i nhu\u1eadn cao\u00a0 cho doanh nghi\u1ec7p. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Bain & Company, kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u00f3 kh\u1ea3 n\u0103ng mua l\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 l\u00e0 60-70%. \u0110\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao, cung c\u1ea5p nh\u1eefng \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng,..<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53240"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53240"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53240\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}