{"id":53247,"date":"2023-12-20T06:48:41","date_gmt":"2023-12-19T23:48:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/pr-la-gi-vai-tro-cua-pr-doi-voi-doanh-nghiep.html"},"modified":"2023-12-20T06:48:41","modified_gmt":"2023-12-19T23:48:41","slug":"pr-la-gi-vai-tro-cua-pr-doi-voi-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/pr-la-gi-vai-tro-cua-pr-doi-voi-doanh-nghiep.html","title":{"rendered":"PR l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a PR \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p"},"content":{"rendered":"
\n

PR \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u1edbi m\u1ee5c ti\u00eau t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc gi\u1eefa c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p v\u00e0 c\u00f4ng ch\u00fang. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p duy tr\u00ec danh ti\u1ebfng t\u00edch c\u1ef1c m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y s\u1ef1 th\u00e0nh c\u00f4ng trong th\u1ebf gi\u1edbi kinh doanh v\u00e0 truy\u1ec1n th\u00f4ng ng\u00e0y nay. T\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 PR l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 quan tr\u1ecdng trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n

PR l\u00e0 g\u00ec?\u00a0<\/b><\/h2>\n

PR (Public Relations) l\u00e0 \u201cQuan h\u1ec7 c\u00f4ng ch\u00fang\u201d ho\u1eb7c \u201cTruy\u1ec1n th\u00f4ng quan h\u1ec7 c\u00f4ng ch\u00fang\u201d, th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ec9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c li\u00ean quan \u0111\u1ebfn qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 gi\u1eefa m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n v\u1edbi c\u00f4ng ch\u00fang, bao g\u1ed3m c\u1ea3 vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh, t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng, kh\u00e1ch h\u00e0ng ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng.\u00a0<\/span><\/p>\n

\"PR<\/p>\n

PR l\u00e0 g\u00ec?<\/p>\n<\/div>\n

Vai tr\u00f2 c\u1ee7a PR \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/b><\/h2>\n

Vai tr\u00f2 c\u1ee7a PR <\/span>trong doanh nghi\u1ec7p <\/span>l\u00e0 r\u1ea5t quan tr\u1ecdng:<\/span><\/p>\n

X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 danh ti\u1ebfng: <\/b>PR gi\u00fap x\u00e2y d\u1ef1ng, b\u1ea3o v\u1ec7 v\u00e0 qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh v\u00e0 danh ti\u1ebfng c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c t\u1ea1o l\u1eadp m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u1edbi c\u00f4ng ch\u00fang, \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 c\u1ed9ng \u0111\u1ed3ng. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a c\u00f4ng ty b\u1ea3o hi\u1ec3m Arthur J. Gallagher & Co. cho th\u1ea5y c\u00e1c c\u00f4ng ty c\u00f3 danh ti\u1ebfng t\u1ed1t ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n c\u00e1c c\u00f4ng ty kh\u00e1c 14%.<\/span><\/p>\n

\"PR<\/p>\n

PR gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh, n\u00e2ng cao danh ti\u1ebfng v\u1edbi c\u00f4ng ch\u00fang<\/p>\n<\/div>\n

T\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ch\u00fang: <\/b>PR gi\u00fap t\u1ea1o v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi c\u00f4ng ch\u00fang, bao g\u1ed3m c\u1ea3 kh\u00e1ch h\u00e0ng, nh\u00e0 \u0111\u1ea7u t\u01b0, ng\u01b0\u1eddi lao \u0111\u1ed9ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng. Vi\u1ec7c t\u01b0\u01a1ng t\u00e1c n\u00e0y c\u00f3 th\u1ec3 th\u00f4ng qua c\u00e1c s\u1ef1 ki\u1ec7n, truy\u1ec1n th\u00f4ng, truy\u1ec1n h\u00ecnh tr\u1ef1c ti\u1ebfp, m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 nhi\u1ec1u k\u00eanh kh\u00e1c. Theo Cone CommMasterskillstions (): 90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng danh ti\u1ebfng c\u1ee7a m\u1ed9t c\u00f4ng ty r\u1ea5t quan tr\u1ecdng khi h\u1ecd quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

Th\u00f4ng \u0111i\u1ec7p v\u00e0 truy\u1ec1n th\u00f4ng:<\/b> PR gi\u00fap t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n x\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i v\u00e0 c\u00e1ch truy\u1ec1n t\u1ea3i ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ebfn c\u00f4ng ch\u00fang. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c vi\u1ebft b\u1ea3n th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, t\u1ed5 ch\u1ee9c h\u1ecdp b\u00e1o, th\u1ea3o lu\u1eadn tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 vi\u1ebft n\u1ed9i dung truy\u1ec1n th\u00f4ng.<\/span><\/p>\n

Qu\u1ea3n l\u00fd r\u1ee7i ro: <\/b>C\u00e1c chuy\u00ean gia PR c\u00f3 nhi\u1ec7m v\u1ee5 x\u00e1c \u0111\u1ecbnh v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 gi\u1ea3m thi\u1ec3u thi\u1ec7t h\u1ea1i v\u00e0 duy tr\u00ec danh ti\u1ebfng trong th\u1eddi gian kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng.<\/span><\/p>\n

H\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb: <\/b>PR v\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u00f9ng nhau \u0111\u1ec3 t\u1ea1o ra chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n. PR c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin v\u00e0 s\u1ef1 thuy\u1ebft ph\u1ee5c cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, gi\u00fap t\u0103ng hi\u1ec7u su\u1ea5t ch\u00fang.<\/span><\/p>\n

Th\u00fac \u0111\u1ea9y thay \u0111\u1ed5i v\u00e0 c\u1ea3i ti\u1ebfn: <\/b>PR c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c thay \u0111\u1ed5i v\u00e0 c\u1ea3i ti\u1ebfn trong t\u1ed5 ch\u1ee9c ho\u1eb7c x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t khi li\u00ean quan \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng.<\/span><\/p>\n

C\u00f4ng c\u1ee5 PR<\/b><\/h2>\n

M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a PR l\u00e0 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c cho t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n trong m\u1eaft c\u00f4ng ch\u00fang v\u00e0 c\u00e1c b\u00ean li\u00ean quan. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, PR s\u1eed d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c nhau, th\u00f4ng qua b\u00e1o ch\u00ed, truy\u1ec1n h\u00ecnh, radio, m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn kh\u00e1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 PR ph\u1ed5 bi\u1ebfn:<\/span><\/p>\n

B\u1ea3n th\u00f4ng c\u00e1o b\u00e1o ch\u00ed: <\/b>L\u00e0 m\u1ed9t t\u00e0i li\u1ec7u vi\u1ebft \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00f4ng b\u00e1o s\u1ef1 ki\u1ec7n, s\u1ea3n ph\u1ea9m, ho\u1eb7c th\u00f4ng tin quan tr\u1ecdng kh\u00e1c cho c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. B\u1ea3n th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ea7n \u0111\u01b0\u1ee3c vi\u1ebft m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p v\u00e0 th\u00fac \u0111\u1ea9y th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i.<\/span><\/p>\n

H\u1ecdp b\u00e1o v\u00e0 bu\u1ed5i g\u1eb7p g\u1ee1 b\u00e1o ch\u00ed: <\/b>C\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y cho ph\u00e9p t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n n\u00f3i tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c nh\u00e0 b\u00e1o v\u00e0 ph\u00f3ng vi\u00ean \u0111\u1ec3 gi\u1ea3i th\u00edch th\u00f4ng \u0111i\u1ec7p v\u00e0 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi.<\/span><\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i:<\/b> S\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Twitter, LinkedIn v\u00e0 Instagram \u0111\u1ec3 chia s\u1ebb th\u00f4ng tin, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi c\u00f4ng ch\u00fang.<\/span><\/p>\n

\"M\u1ed9t<\/p>\n

M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 PR ph\u1ed5 bi\u1ebfn gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c trong m\u1eaft c\u00f4ng ch\u00fang<\/p>\n<\/div>\n

Trang web v\u00e0 blog:<\/b> Trang web ch\u00ednh th\u1ee9c c\u1ee7a t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n, c\u00f9ng v\u1edbi vi\u1ec7c vi\u1ebft blog, cung c\u1ea5p m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 chia s\u1ebb th\u00f4ng tin, chuy\u00ean m\u1ee5c v\u00e0 \u00fd ki\u1ebfn, v\u00e0 t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ho\u1eb7c doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n

S\u1ef1 ki\u1ec7n:<\/b> \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c PR, b\u1edfi v\u00ec ch\u00fang cung c\u1ea5p c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 t\u1ea1o s\u1ef1 quan t\u00e2m, t\u01b0\u01a1ng t\u00e1c v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng, c\u1ed5 \u0111\u00f4ng v\u00e0 c\u00f4ng ch\u00fang. S\u1ef1 ki\u1ec7n bao g\u1ed3m hai nh\u00f3m ch\u00ednh:\u00a0<\/span><\/p>\n

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  • S\u1ef1 ki\u1ec7n t\u1ef1 t\u1ed5 ch\u1ee9c:<\/b><\/b><\/li>\n<\/ul>\n
      \n
    • Ra m\u1eaft s\u1ea3n ph\u1ea9m: Doanh nghi\u1ec7p s\u1eed d\u1ee5ng s\u1ef1 ki\u1ec7n \u0111\u1ec3 ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi cho kh\u00e1ch h\u00e0ng v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. S\u1ef1 ki\u1ec7n ra m\u1eaft th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi bu\u1ed5i h\u1ecdp b\u00e1o v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u1ec3 t\u1ea1o s\u1ef1 ch\u00fa \u00fd \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m.<\/span><\/li>\n
    • Cu\u1ed9c thi v\u00e0 gi\u1ea3i th\u01b0\u1edfng: T\u1ed5 ch\u1ee9c cu\u1ed9c thi v\u00e0 trao gi\u1ea3i th\u01b0\u1edfng c\u00f3 th\u1ec3 t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o s\u1ef1 k\u00edch th\u00edch v\u00e0 tham gia t\u1eeb c\u1ed9ng \u0111\u1ed3ng.\u00a0<\/span><\/li>\n<\/ul>\n
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      • S\u1ef1 ki\u1ec7n m\u00e0 doanh nghi\u1ec7p tham gia ho\u1eb7c c\u00f3 li\u00ean quan, t\u00e0i tr\u1ee3:<\/b><\/b><\/li>\n<\/ul>\n
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        • H\u1ed9i th\u1ea3o v\u00e0 tri\u1ec3n l\u00e3m: Doanh nghi\u1ec7p tham gia v\u00e0o h\u1ed9i th\u1ea3o v\u00e0 tri\u1ec3n l\u00e3m trong l\u0129nh v\u1ef1c c\u1ee7a h\u1ecd \u0111\u1ec3 t\u1ea1o m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi kh\u00e1c, h\u1ecdc h\u1ecfi v\u1ec1 xu h\u01b0\u1edbng m\u1edbi v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i ti\u1ebfp th\u1ecb.<\/span><\/li>\n
        • S\u1ef1 ki\u1ec7n t\u1eeb thi\u1ec7n: Tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1eeb thi\u1ec7n ho\u1eb7c t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n t\u1eeb thi\u1ec7n c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c v\u00e0 th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn x\u00e3 h\u1ed9i.<\/span><\/li>\n<\/ul>\n

          V\u00ed d\u1ee5 v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch PR n\u1ed5i b\u1eadt<\/b><\/h2>\n

          D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch v\u00ed d\u1ee5 v\u1ec1 vai tr\u00f2 c\u1ee7a PR \u0111\u1ec3 doanh nghi\u1ec7p tham kh\u1ea3o:<\/span><\/p>\n

          Chi\u1ebfn d\u1ecbch \u201cShare a Coke\u201d c\u1ee7a Coca-Cola<\/b><\/h3>\n

          Coca-Cola \u0111\u00e3 in t\u00ean ri\u00eang l\u00ean tr\u00ean h\u1ed9p \u0111\u1ed3 u\u1ed1ng c\u1ee7a h\u1ecd v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng chia s\u1ebb h\u00ecnh \u1ea3nh c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi hashtag #ShareACoke.<\/span><\/p>\n

          K\u1ebft qu\u1ea3 l\u00e0 chi\u1ebfn d\u1ecbch \u201cShare a Coke\u201d \u0111\u00e3 thu h\u00fat s\u1ef1 tham gia m\u1ea1nh m\u1ebd t\u1eeb ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u. Theo b\u00e1o c\u00e1o c\u1ee7a Coca-Cola, trong n\u0103m 2014, \u0111\u00e3 c\u00f3 h\u01a1n 500.000 h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi hashtag #ShareACoke, v\u00e0 s\u1ed1 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a Coca-Cola \u0111\u00e3 t\u0103ng 25%.\u00a0<\/span><\/p>\n

          Chi\u1ebfn d\u1ecbch \u201cALS Ice Bucket Challenge\u201d c\u1ee7a ALS Association<\/b><\/h3>\n

          Trong m\u00f9a h\u00e8 n\u0103m 2014, ALS Association (T\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn t\u1ea1i Hoa K\u1ef3 chuy\u00ean nghi\u00ean c\u1ee9u, c\u1ea3i thi\u1ec7n \u0111i\u1ec1u tr\u1ecb, h\u1ed7 tr\u1ee3 b\u1ec7nh nh\u00e2n v\u00e0 gia \u0111\u00ecnh, gi\u00fap m\u1ecdi ng\u01b0\u1eddi\u00a0 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 b\u1ec7nh ALS \u2013 x\u01a1 c\u1ee9ng teo c\u01a1) \u0111\u00e3 t\u1ea1o ra chi\u1ebfn d\u1ecbch \u201cALS Ice Bucket Challenge\u201d v\u00e0 th\u00e0nh c\u00f4ng g\u00e2y qu\u1ef9 h\u01a1n 220 tri\u1ec7u \u0111\u00f4 la. Chi\u1ebfn d\u1ecbch c\u0169ng \u0111\u00e3 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p v\u1ec1 b\u1ec7nh ALS v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 tham gia c\u1ee7a h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/span><\/p>\n

          Chi\u1ebfn d\u1ecbch \u201cLike a Girl\u201d c\u1ee7a Always<\/b><\/h3>\n

          Always l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u0103ng v\u1ec7 sinh ph\u1ee5 n\u1eef c\u1ee7a t\u1eadp \u0111o\u00e0n P&G. Chi\u1ebfn d\u1ecbch \u201cLike a Girl\u201d c\u1ee7a Always bi\u1ebfn c\u1ee5m t\u1eeb \u201clike a girl\u201d (Nh\u01b0 con g\u00e1i) t\u1eeb m\u1ed9t \u00fd ch\u00e2m bi\u1ebfm th\u00e0nh m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 m\u1ea1nh m\u1ebd v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 t\u1ef1 tin c\u1ee7a ph\u1ee5 n\u1eef.<\/span><\/p>\n

          Sau khi video chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng, Always \u0111\u00e3 t\u0103ng 19% trong doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 t\u0103ng \u00fd \u0111\u1ecbnh mua c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean \u0111\u1ebfn 92%. Video \u201cLike a Girl\u201d tr\u00ean YouTube \u0111\u00e3 thu h\u00fat h\u01a1n 90 tri\u1ec7u l\u01b0\u1ee3t xem trong v\u00f2ng m\u1ed9t n\u0103m.\u00a0<\/span><\/p>\n

          PR c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c kh\u00f4ng th\u1ec3 b\u1ecf qua nh\u01b0: thu h\u00fat s\u1ef1 tham gia m\u1ea1nh m\u1ebd t\u1eeb ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng, lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng b\u00e1 m\u1ee5c ti\u00eau, th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. V\u1eady n\u00ean, vi\u1ec7c hi\u1ec3u r\u00f5 PR v\u00e0 tri\u1ec3n khai PR \u0111\u00fang c\u00e1ch c\u00f3 th\u1ec3 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1 nh\u00e2n th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n danh ti\u1ebfng m\u1ea1nh m\u1ebd h\u01a1n.\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          PR \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u1edbi m\u1ee5c ti\u00eau t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc gi\u1eefa c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p v\u00e0 c\u00f4ng ch\u00fang. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p duy tr\u00ec danh ti\u1ebfng t\u00edch c\u1ef1c m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y s\u1ef1 th\u00e0nh c\u00f4ng trong th\u1ebf gi\u1edbi kinh doanh v\u00e0 truy\u1ec1n th\u00f4ng ng\u00e0y nay. T\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 PR l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 quan tr\u1ecdng trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53247"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53247"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53247\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}