{"id":53254,"date":"2023-12-20T06:50:45","date_gmt":"2023-12-19T23:50:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/flywheel-la-gi-cach-ung-dung-hieu-ung-flywheel-trong-tiep-thi.html"},"modified":"2023-12-20T06:50:45","modified_gmt":"2023-12-19T23:50:45","slug":"flywheel-la-gi-cach-ung-dung-hieu-ung-flywheel-trong-tiep-thi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/flywheel-la-gi-cach-ung-dung-hieu-ung-flywheel-trong-tiep-thi.html","title":{"rendered":"Flywheel l\u00e0 g\u00ec? C\u00e1ch \u1ee9ng d\u1ee5ng hi\u1ec7u \u1ee9ng Flywheel trong ti\u1ebfp th\u1ecb"},"content":{"rendered":"
Thu\u1eadt ng\u1eef \u201cFlywheel Effect\u201d \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd trong ng\u00e0nh ti\u1ebfp th\u1ecb nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y s\u1ef1 b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p. Amazon, Netflix, Apple c\u0169ng nh\u01b0 nhi\u1ec1u c\u00f4ng ty kh\u00e1c \u0111\u00e3 \u1ee9ng d\u1ee5ng Flywheel Effect th\u00e0nh c\u00f4ng. V\u1eady Flywheel l\u00e0 g\u00ec? Hi\u1ec7u \u1ee9ng n\u00e0y ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u1ea1o ra th\u00e0nh c\u00f4ng cho c\u00e1c t\u1ed5 ch\u1ee9c nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/p>\n
\"Flywheel<\/p>\n

Flywheel Effect \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng<\/p>\n<\/div>\n

Flywheel l\u00e0 g\u00ec?<\/b><\/h2>\n

Flywheel Effect hay hi\u1ec7u \u1ee9ng b\u00e1nh \u0111\u00e0 l\u00e0 kh\u00e1i ni\u1ec7m m\u00f4 t\u1ea3 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t c\u00f4ng ty l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c t\u00edch l\u0169y qua nhi\u1ec1u n\u0103m c\u1ee7a nhi\u1ec1u m\u1ee5c ti\u00eau nh\u1ecf.\u00a0<\/span><\/p>\n

Thu\u1eadt ng\u1eef Flywheel Effect xu\u1ea5t ph\u00e1t t\u1eeb cu\u1ed1n s\u00e1ch \u201cGood to Great\u201d c\u1ee7a Jim Collins. Flywheel effect cho r\u1eb1ng n\u1ebfu b\u1ea1n l\u00e0m kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh h\u00e0i l\u00f2ng, h\u1ecd s\u1ebd t\u1ef1 \u0111\u1ed9ng tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng t\u1ed1t nh\u1ea5t cho b\u1ea1n. Khi kh\u00e1ch h\u00e0ng k\u1ec3 v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n t\u1edbi v\u00f2ng b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd th\u00ec th\u00ec kh\u1ea3 n\u0103ng cao nh\u1eefng ng\u01b0\u1eddi b\u1ea1n \u0111\u00f3 c\u0169ng s\u1ebd mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. L\u00fac n\u00e0y, kh\u00e1ch h\u00e0ng m\u1edbi c\u0169ng s\u1ebd ti\u1ebfp t\u1ee5c tr\u1edf th\u00e0nh \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng. Quy tr\u00ecnh n\u00e0y ti\u1ebfp t\u1ee5c l\u1eb7p l\u1ea1i v\u00e0 t\u1ea1o n\u00ean \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n.\u00a0<\/span><\/p>\n

\"Flywheel<\/p>\n

Flywheel Effect \u0111\u01b0\u1ee3c xu\u1ea5t ph\u00e1t t\u1eeb cu\u1ed1n s\u00e1ch c\u1ee7a Jim Collins<\/p>\n<\/div>\n

3 giai \u0111o\u1ea1n c\u1ee7a hi\u1ec7u \u1ee9ng Flywheel l\u00e0 g\u00ec?<\/b><\/h2>\n

\u0110\u1ec3 bi\u1ebft 3 giai \u0111o\u1ea1n trong hi\u1ec7u \u1ee9ng Flywheel l\u00e0 g\u00ec, b\u1ea1n \u0111\u1ecdc h\u00e3y ti\u1ebfp t\u1ee5c tham kh\u1ea3o n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y.\u00a0<\/span><\/p>\n

Thu h\u00fat<\/b><\/h3>\n

Giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean l\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1c th\u00f4ng \u0111i\u1ec7p thu h\u00fat, h\u1eefu \u00edch v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c qu\u1ea3ng b\u00e1 \u0111a n\u1ec1n t\u1ea3ng (m\u1ea1ng x\u00e3 h\u1ed9i, website, th\u00f4ng c\u00e1o b\u00e1o ch\u00ed,\u2026).<\/span><\/p>\n

\"Thu<\/p>\n

Thu h\u00fat kh\u00e1ch h\u00e0ng l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a Flywheel Effect<\/p>\n<\/div>\n

T\u01b0\u01a1ng t\u00e1c<\/b><\/h3>\n

Khi \u0111\u00e3 t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c, h\u00e3y gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u1ecd mua s\u1ea3n ph\u1ea9m. C\u00e1c chi\u1ebfn d\u1ecbch nu\u00f4i d\u01b0\u1ee1ng, d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed ch\u00ednh l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 quan tr\u1ecdng \u1edf giai \u0111o\u1ea1n n\u00e0y.\u00a0<\/span><\/p>\n

\"T\u00edch<\/p>\n

T\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 giai \u0111o\u1ea1n quan tr\u1ecdng trong Flywheel<\/p>\n<\/div>\n

Tho\u1ea3 m\u00e3n<\/b><\/h3>\n

\u1ede giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng, doanh nghi\u1ec7p c\u1ea7n gi\u00fap kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 d\u1ec5 d\u00e0ng v\u00e0 thu\u1eadn l\u1ee3i. H\u00e3y cung c\u1ea5p t\u00e0i li\u1ec7u v\u00e0 ki\u1ebfn th\u1ee9c \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n gi\u00e1 tr\u1ecb t\u1eeb s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. M\u1ee5c ti\u00eau \u1edf giai \u0111o\u1ea1n n\u00e0y l\u00e0 bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh ng\u01b0\u1eddi h\u00e2m m\u1ed9. H\u1ecd s\u1ebd gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi kh\u00e1c v\u00e0 t\u1ea1o n\u00ean chu tr\u00ecnh ph\u00e1t tri\u1ec3n t\u1ef1 nhi\u00ean.<\/span><\/p>\n

\"C\u1ea7n<\/p>\n

C\u1ea7n tho\u1ea3 m\u00e3n kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n chu tr\u00ecnh b\u00e1nh \u0111\u00e0 t\u1ef1 nhi\u00ean<\/p>\n<\/div>\n

Tham kh\u1ea3o hi\u1ec7u \u1ee9ng b\u00e1nh \u0111\u00e0 c\u1ee7a Amazon<\/b><\/h2>\n

Sau khi \u0111\u00e3 n\u1eafm r\u00f5 Flywheel l\u00e0 g\u00ec, m\u1eddi b\u1ea1n ti\u1ebfp t\u1ee5c tham kh\u1ea3o v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch Amazon \u0111\u00e3 \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng hi\u1ec7u \u1ee9ng n\u00e0y.\u00a0<\/span><\/p>\n

N\u0103m 2011, trong m\u1ed9t chuy\u1ebfn ngh\u1ec9 d\u01b0\u1ee1ng c\u1ee7a c\u00f4ng ty Amazon, Jeff Bezos \u0111\u00e3 n\u1ea3y ra m\u1ed9t \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi d\u1ef1a tr\u00ean kh\u00e1i ni\u1ec7m \u201cFlywheel Effect\u201d (hi\u1ec7u \u1ee9ng b\u00e1nh \u0111\u00e0). T\u1eeb \u0111\u00f3, Flywheel Effect tr\u1edf th\u00e0nh b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a Amazon. \u00d4ng Bezos \u0111\u00e3 v\u1ebd s\u01a1 \u0111\u1ed3 b\u00e1nh \u0111\u00e0 c\u1ee7a Amazon ngay tr\u00ean m\u1ed9t t\u1edd gi\u1ea5y \u0103n.<\/span><\/p>\n

\"Flywheel<\/p>\n

Flywheel Effect m\u00e0 Jeff Bezos v\u1ebd tr\u00ean gi\u1ea5y \u0103n<\/p>\n<\/div>\n

Jeff Bezos chia s\u1ebb: \u201cT\u1ea7m nh\u00ecn c\u1ee7a ch\u00fang t\u00f4i l\u00e0 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng. Ch\u00fang t\u00f4i t\u1ea1o ra n\u01a1i m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u00ecm \u0111\u1ebfn \u0111\u1ec3 kh\u00e1m ph\u00e1 m\u1ecdi th\u1ee9 khi \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn\u201d.<\/span><\/p>\n

Giai \u0111o\u1ea1n 1: Thu h\u00fat<\/b><\/h3>\n

Trong giai \u0111o\u1ea1n \u0111\u1ea7u, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Bezos r\u1ea5t \u0111\u01a1n gi\u1ea3n. Amazon \u0111\u00e3 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n Prime Day v\u00e0 gi\u1ea3m gi\u00e1 \u0111\u00e1ng k\u1ec3 s\u1ea3n ph\u1ea9m. M\u1ee5c ti\u00eau l\u00e0 \u0111\u01b0a nhi\u1ec1u kh\u00e1ch h\u00e0ng tham gia v\u00e0o h\u1ec7 sinh th\u00e1i c\u1ee7a c\u00f4ng ty v\u00e0 t\u0103ng t\u1ed1c \u0111\u00e0 ph\u00e1t tri\u1ec3n.\u00a0<\/span><\/p>\n

Amazon Prime l\u00e0 g\u00f3i tr\u1ea3 ph\u00ed m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd \u0111\u1ec3 \u0111\u01b0\u1ee3c truy c\u1eadp v\u00e0o nh\u1eefng d\u1ecbch v\u1ee5 kh\u00f4ng c\u00f3 s\u1eb5n so v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng th\u01b0\u1eddng. C\u00e1c d\u1ecbch v\u1ee5 n\u00e0y bao g\u1ed3m giao h\u00e0ng mi\u1ec5n ph\u00ed trong 1 ho\u1eb7c 2 ng\u00e0y, stream nh\u1ea1c v\u00e0 video c\u0169ng nh\u01b0 c\u00e1c \u01b0u \u0111\u00e3i kh\u00e1c. Prime Day l\u00e0 ng\u00e0y mua s\u1eafm d\u00e0nh ri\u00eang cho th\u00e0nh vi\u00ean c\u00f3 \u0111\u0103ng k\u00fd c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 tr\u1ea3 ti\u1ec1n.\u00a0<\/span>\u0110\u1ec3 tham gia Prime Day, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i tr\u1edf th\u00e0nh th\u00e0nh vi\u00ean Prime. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111\u1ed9ng c\u01a1 \u0111\u1ec3 Amazon t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd tr\u1edf th\u00e0nh h\u1ed9i vi\u00ean.<\/p>\n

Giai \u0111o\u1ea1n 2: T\u01b0\u01a1ng t\u00e1c<\/b><\/h3>\n

Amazon \u0111\u00e3 gi\u1ea3m gi\u00e1 m\u1ea1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd trong ng\u00e0y Prime Day nh\u1eb1m thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0o h\u1ec7 sinh th\u00e1i chung. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 \u0111em l\u1ea1i th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1, v\u1edbi g\u1ea7n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi mua s\u1eafm tr\u00ean Amazon sau Prime Day s\u1edf h\u1eefu \u00edt nh\u1ea5t m\u1ed9t thi\u1ebft b\u1ecb k\u1ebft n\u1ed1i v\u1edbi tr\u1ee3 l\u00fd \u1ea3o Alexa.\u00a0<\/span><\/p>\n

M\u1eb7t h\u00e0ng hot nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u trong s\u1ef1 ki\u1ec7n n\u00e0y l\u00e0 Fire TV Stick v\u1edbi Alexa Voice Remote. Prime Day th\u1ef1c s\u1ef1 l\u00e0 \u201cs\u1ef1 ki\u1ec7n l\u1edbn nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay d\u00e0nh cho c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Amazon\u201d khi \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh s\u1ed1 b\u00e1n h\u00e0ng kh\u1ed5ng l\u1ed3, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m Echo c\u00f3 m\u00e0n h\u00ecnh.<\/span><\/p>\n

Giai \u0111o\u1ea1n 3: Tho\u1ea3 m\u00e3n<\/b><\/h3>\n

Tr\u01b0\u1edbc khi b\u01b0\u1edbc v\u00e0o Prime Day, Amazon \u0111\u00e3 ra m\u1eaft m\u1ed9t lo\u1ea1t \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn \u0111\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng kh\u00e1m ph\u00e1 t\u00ednh n\u0103ng m\u1edbi trong \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd. Amazon gi\u1ea3m gi\u00e1 5 USD cho kh\u00e1ch h\u00e0ng nh\u1eb1m khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m c\u00e1c t\u00ednh n\u0103ng nh\u01b0 ch\u1ebf \u0111\u1ed9 xem th\u1ef1c t\u1ebf \u1ea3o (AR) v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m m\u00e1y \u1ea3nh. Ngo\u00e0i ra, n\u1ec1n t\u1ea3ng n\u00e0y c\u0169ng cho ph\u00e9p mua h\u00e0ng qua tr\u1ee3 l\u00fd \u1ea3o Alexa \u0111\u1ec3 \u0111\u01b0\u1ee3c truy c\u1eadp s\u1edbm h\u01a1n c\u00e1c \u01b0u \u0111\u00e3i Prime Day. V\u1edbi nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm b\u1eb1ng gi\u1ecdng n\u00f3i l\u1ea7n \u0111\u1ea7u, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1eb5n s\u00e0ng t\u1eb7ng th\u00eam 10 USD v\u00e0o t\u00e0i kho\u1ea3n t\u00edn d\u1ee5ng Amazon.\u00a0<\/span><\/p>\n

Amazon r\u00f5 r\u00e0ng mu\u1ed1n kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd qua nhi\u1ec1u k\u00eanh v\u00e0 t\u00ednh n\u0103ng kh\u00e1c nhau. H\u1ecd \u0111\u00e3 t\u00edch c\u1ef1c gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u00e0 mua h\u00e0ng theo c\u00e1ch m\u1edbi nh\u1eb1m t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m mua s\u1eafm. C\u00e1ch l\u00e0m n\u00e0y kh\u00f4ng ch\u1ec9 th\u1ecfa m\u00e3n kh\u00e1ch h\u00e0ng Prime c\u0169 v\u1eeba th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng m\u1edbi \u0111\u0103ng k\u00fd h\u1ed9i vi\u00ean \u0111\u1ec3 quay b\u00e1nh \u0111\u00e0.<\/span><\/p>\n

\u1ea2nh h\u01b0\u1edfng c\u1ee7a hi\u1ec7u \u1ee9ng b\u00e1nh \u0111\u00e0 t\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p<\/b><\/h2>\n

Khi c\u00f3 hi\u1ec7u \u1ee9ng b\u00e1nh \u0111\u00e0 m\u1ea1nh, doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 t\u0103ng doanh thu. C\u1ee5 th\u1ec3, hi\u1ec7u \u1ee9ng b\u00e1nh \u0111\u00e0 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u1edbi doanh nghi\u1ec7p nh\u01b0 sau:<\/span><\/p>\n

    \n
  • Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/b>: C\u1ed1t l\u00f5i c\u1ee7a hi\u1ec7u \u1ee9ng b\u00e1nh \u0111\u00e0 l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m. B\u1eb1ng c\u00e1ch n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ti\u00eau d\u00f9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh.\u00a0\u00a0<\/span><\/li>\n
  • T\u0103ng doanh thu t\u1eeb kh\u00e1ch h\u00e0ng<\/b>: Nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f3 xu h\u01b0\u1edbng chi nhi\u1ec1u ti\u1ec1n h\u01a1n cho c\u00f4ng ty. \u0110i\u1ec1u n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c h\u1ecd tin t\u01b0\u1edfng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ea3m th\u1ea5y r\u1eb1ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb x\u1ee9ng \u0111\u00e1ng v\u1edbi s\u1ed1 ti\u1ec1n \u0111\u00e3 b\u1ecf ra.\u00a0<\/span><\/li>\n
  • D\u00f2ng doanh thu \u0111a d\u1ea1ng<\/b>: Flywheel Effect khuy\u1ebfn kh\u00edch doanh nghi\u1ec7p \u0111a d\u1ea1ng h\u00f3a d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh v\u00e0 kh\u00e1m ph\u00e1 d\u00f2ng doanh thu m\u1edbi. B\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 nh\u1eafm t\u1edbi \u0111a d\u1ea1ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t ngu\u1ed3n doanh thu duy nh\u1ea5t.\u00a0<\/span><\/li>\n
  • L\u1ee3i th\u1ebf c\u1ea1nh tranh<\/b>: Theo th\u1eddi gian, Flywheel Effect s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh so v\u1edbi \u0111\u1ed1i th\u1ee7. V\u1edbi nh\u1eefng g\u00ec \u0111\u00e3 t\u00edch l\u0169y v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed1i th\u1ee7 ng\u00e0y c\u00e0ng kh\u00f3 b\u1eaft k\u1ecbp m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng t\u01b0\u01a1ng t\u1ef1.<\/span><\/li>\n<\/ul>\n
    \"Hi\u1ec7u<\/p>\n

    Hi\u1ec7u \u1ee9ng b\u00e1nh \u0111\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i<\/p>\n<\/div>\n

    C\u00e1ch t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n hi\u1ec7u \u1ee9ng Flywheel trong ti\u1ebfp th\u1ecb<\/b><\/h2>\n

    \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111\u1ecdc n\u1eafm r\u00f5 Flywheel l\u00e0 g\u00ec c\u0169ng nh\u01b0 c\u00e1ch \u00e1p d\u1ee5ng hi\u1ec7u \u1ee9ng b\u00e1nh \u0111\u00e0 trong ti\u1ebfp th\u1ecb, h\u00e3y tham kh\u1ea3o 5 b\u01b0\u1edbc \u0111\u1ec3 b\u1eaft \u0111\u1ea7u xoay b\u00e1nh \u0111\u00e0 d\u01b0\u1edbi \u0111\u00e2y.\u00a0<\/span><\/p>\n

    Nghi\u00ean c\u1ee9u ch\u00e2n dung c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><\/h3>\n

    B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 t\u1ea1o ra hi\u1ec7u \u1ee9ng b\u00e1nh \u0111\u00e0 l\u00e0 n\u1eafm r\u00f5 v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n ch\u00e2n dung kh\u00e1ch h\u00e0ng. T\u1ec7p kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p l\u00e0 nh\u1eefng ai? \u0110i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y h\u1ecd mua h\u00e0ng? Th\u00e1ch th\u1ee9c h\u1ecd g\u1eb7p ph\u1ea3i l\u00e0 g\u00ec? Nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n n\u00e0y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng cho chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n

    \"Nghi\u00ean<\/p>\n

    Nghi\u00ean c\u1ee9u v\u1ec1 kh\u00e1ch h\u00e0ng l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u t\u1ea1o hi\u1ec7u \u1ee9ng b\u00e1nh \u0111\u00e0<\/p>\n<\/div>\n

    T\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p<\/b><\/h3>\n

    Khi \u0111\u00e3 hi\u1ec3u r\u00f5 v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u00ec \u0111\u00e3 \u0111\u1ebfn l\u00fac doanh nghi\u1ec7p t\u1ea1o ra n\u1ed9i dung ph\u00f9 h\u1ee3p. N\u1ed9i dung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nhu c\u1ea7u, s\u1edf th\u00edch c\u0169ng nh\u01b0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eafm \u0111\u1ebfn. D\u00f9 l\u00e0 b\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i, blog hay b\u1ea3n tin email, h\u00e3y \u0111\u1ea3m b\u1ea3o n\u1ed9i dung cung c\u1ea5p nh\u1eefng gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mong mu\u1ed1n.\u00a0<\/span><\/p>\n

    Theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung \u0111\u1ec3 t\u00ecm ra kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><\/h3>\n

    \u0110\u1ec3 th\u00e0nh c\u00f4ng t\u1ea1o ra hi\u1ec7u \u1ee9ng b\u00e1nh \u0111\u00e0 th\u00ec qu\u00e1 tr\u00ecnh theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft. H\u00e3y s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 theo d\u00f5i l\u01b0\u1ee3ng truy c\u1eadp website, fanpage c\u0169ng nh\u01b0 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c hay t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o ph\u1ea3n \u1ee9ng nhanh nh\u1ea5t v\u1edbi n\u1ed9i dung \u0111\u00e3 \u0111\u0103ng t\u1ea3i. Th\u00f4ng tin n\u00e0y h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch th\u1ee9c thu h\u00fat kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/p>\n

    \"Theo<\/p>\n

    Theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung \u0111\u1ec3 c\u1ea3i ti\u1ebfn trong t\u01b0\u01a1ng lai<\/p>\n<\/div>\n

    K\u1ebft n\u1ed1i v\u00e0 gi\u1eef t\u01b0\u01a1ng t\u00e1c v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><\/h3>\n

    X\u00e2y d\u1ef1ng hi\u1ec7u \u1ee9ng b\u00e1nh \u0111\u00e0 kh\u00f4ng ph\u1ea3i vi\u1ec7c l\u00e0m m\u1ed9t l\u1ea7n. Qu\u00e1 tr\u00ecnh n\u00e0y y\u00eau c\u1ea7u s\u1ef1 t\u01b0\u01a1ng t\u00e1c li\u00ean t\u1ee5c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau trong th\u1eddi gian d\u00e0i. Ch\u00ednh v\u00ec v\u1eady, h\u00e3y li\u00ean t\u1ee5c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 th\u00f4ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau. H\u00e3y tr\u1ea3 l\u1eddi th\u1eafc m\u1eafc v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1eb7t c\u00e2u h\u1ecfi cho m\u1ed7i v\u1ea5n \u0111\u1ec1 \u0111\u01b0a ra. Nh\u1eefng cu\u1ed9c \u0111\u1ed1i tho\u1ea1i n\u00e0y s\u1ebd gi\u00fap c\u1ee7ng c\u1ed1 ni\u1ec1m tin v\u00e0 th\u00fac \u0111\u1ea9y m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/span><\/p>\n

    Ph\u00e2n t\u00edch v\u00e0 l\u1eb7p l\u1ea1i qu\u00e1 tr\u00ecnh<\/b><\/h3>\n

    Cu\u1ed1i c\u00f9ng, h\u00e3y ph\u00e1t tri\u1ec3n hi\u1ec7u \u1ee9ng b\u00e1nh \u0111\u00e0 b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch v\u00e0 t\u00ecm c\u00e1ch l\u1eb7p l\u1ea1i c\u00e1c b\u01b0\u1edbc tr\u00ean. Doanh nghi\u1ec7p c\u1ea7n th\u01b0\u1eddng xuy\u00ean xem x\u00e9t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, \u0111\u00e1nh gi\u00e1 s\u1ef1 t\u00e1c \u0111\u1ed9ng c\u0169ng nh\u01b0 \u0111i\u1ec1u ch\u1ec9nh n\u1ebfu c\u1ea7n thi\u1ebft. B\u1eb1ng c\u00e1ch l\u1eb7p l\u1ea1i v\u00e0 c\u1ea3i ti\u1ebfn quy t\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng Flywheel Effect c\u0169ng nh\u01b0 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/span><\/p>\n

    \"L\u1eb7p<\/p>\n

    L\u1eb7p l\u1ea1i hi\u1ec7u \u1ee9ng b\u00e1nh \u0111\u00e0 \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p b\u1ec1n v\u1eefng<\/p>\n<\/div>\n

    Nh\u01b0 v\u1eady, b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e2y \u0111\u00e3 gi\u00fap b\u1ea1n \u0111\u1ecdc n\u1eafm r\u00f5 Flywheel l\u00e0 g\u00ec. T\u1ed5ng quan, hi\u1ec7u \u1ee9ng b\u00e1nh \u0111\u00e0 l\u00e0 m\u00f4 h\u00ecnh m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat, t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng, c\u00e1c\u00a0t\u1ed5 ch\u1ee9c\u00a0c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t v\u00f2ng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c s\u1ebd gi\u00fap h\u1ecd ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng trong d\u00e0i h\u1ea1n.\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Thu\u1eadt ng\u1eef \u201cFlywheel Effect\u201d \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd trong ng\u00e0nh ti\u1ebfp th\u1ecb nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y s\u1ef1 b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p. Amazon, Netflix, Apple c\u0169ng nh\u01b0 nhi\u1ec1u c\u00f4ng ty kh\u00e1c \u0111\u00e3 \u1ee9ng d\u1ee5ng Flywheel Effect th\u00e0nh c\u00f4ng. V\u1eady Flywheel l\u00e0 g\u00ec? Hi\u1ec7u \u1ee9ng n\u00e0y ho\u1ea1t \u0111\u1ed9ng v\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53254"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53254"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53254\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}