{"id":53268,"date":"2023-12-20T06:52:41","date_gmt":"2023-12-19T23:52:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/mo-hinh-5a-hanh-trinh-bien-khach-hang-thanh-dai-su-thuong-hieu.html"},"modified":"2023-12-20T06:52:41","modified_gmt":"2023-12-19T23:52:41","slug":"mo-hinh-5a-hanh-trinh-bien-khach-hang-thanh-dai-su-thuong-hieu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mo-hinh-5a-hanh-trinh-bien-khach-hang-thanh-dai-su-thuong-hieu.html","title":{"rendered":"M\u00f4 h\u00ecnh 5A: H\u00e0nh tr\u00ecnh bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"
\n

M\u00f4 h\u00ecnh 5A trong Marketing do Philip Kotler s\u00e1ng t\u1ea1o, xu\u1ea5t ph\u00e1t t\u1eeb cu\u1ed1n s\u00e1ch n\u1ed5i ti\u1ebfng \u201cMarketing 4.0\u2033. \u00d4ng nh\u1eadn \u0111\u1ecbnh r\u1eb1ng, v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. M\u00f4 h\u00ecnh AIDA v\u00e0 m\u00f4 h\u00ecnh 4A truy\u1ec1n th\u1ed1ng kh\u00f4ng c\u00f2n ph\u1ea3n \u00e1nh \u0111\u00fang h\u00e0nh vi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. V\u00ec v\u1eady, \u00f4ng \u0111\u00e3 \u0111\u01b0a ra m\u00f4 h\u00ecnh 5A \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb b\u1eaft k\u1ecbp thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng trong th\u1eddi \u0111\u1ea1i 4.0.\u00a0<\/span><\/p>\n

M\u00f4 h\u00ecnh 5A l\u00e0 g\u00ec?<\/b><\/h2>\n

M\u00f4 h\u00ecnh 5A \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng t\u1eeb vi\u1ec7c nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn vi\u1ec7c tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 trung th\u00e0nh. M\u00f4 h\u00ecnh n\u00e0y bao g\u1ed3m n\u0103m giai \u0111o\u1ea1n quan tr\u1ecdng:\u00a0<\/span><\/p>\n

    \n
  • Awareness (Nh\u1eadn th\u1ee9c)<\/span><\/li>\n
  • Appeal (Ch\u00fa \u00fd)<\/span><\/li>\n
  • Ask (T\u00ecm hi\u1ec3u)<\/span><\/li>\n
  • Action (H\u00e0nh \u0111\u1ed9ng)<\/span><\/li>\n
  • Advocate (\u1ee6ng h\u1ed9)<\/span><\/li>\n<\/ul>\n

    M\u1ed7i giai \u0111o\u1ea1n \u0111\u00f3ng vai tr\u00f2 ri\u00eang bi\u1ec7t trong qu\u00e1 tr\u00ecnh t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 g\u1eafn b\u00f3 v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    \"M\u00f4<\/p>\n

    M\u00f4 h\u00ecnh 5A l\u00e0 g\u00ec?<\/p>\n<\/div>\n

    C\u00e1c giai \u0111o\u1ea1n c\u1ee7a m\u00f4 h\u00ecnh 5A<\/b><\/h2>\n

    M\u00f4 h\u00ecnh 5A bao g\u1ed3m n\u0103m giai \u0111o\u1ea1n ch\u00ednh: Awareness \u2013 Appeal \u2013 Ask \u2013 Action \u2013 Advocate \u0111\u1ec3 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u00f4 t\u1ea3 chi ti\u1ebft v\u1ec1 t\u1eebng giai \u0111o\u1ea1n trong m\u00f4 h\u00ecnh gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00f9 h\u1ee3p trong t\u1eebng giai \u0111o\u1ea1n \u0111\u1ec3 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng:<\/span><\/p>\n

    Awareness \u2013 Nh\u1eadn th\u1ee9c<\/b><\/h3>\n

    Giai \u0111o\u1ea1n \u201cAwareness\u201d (Nh\u1eadn th\u1ee9c) trong m\u00f4 h\u00ecnh 5A \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c l\u00e0m cho ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ee9c v\u1ec1 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a m\u1ed9t v\u1ea5n \u0111\u1ec1, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, ho\u1eb7c th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3. Giai \u0111o\u1ea1n n\u00e0y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p ban \u0111\u1ea7u v\u00e0 t\u1ea1o s\u1ef1 nh\u1eadn th\u1ee9c ban \u0111\u1ea7u v\u1ec1 \u0111i\u1ec1u b\u1ea1n mu\u1ed1n truy\u1ec1n \u0111\u1ea1t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o \u201cAwareness\u201d:<\/span><\/p>\n

    Qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb: <\/b>S\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c quan v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i:<\/b> S\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 chia s\u1ebb th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u1ea1o s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    Ch\u01b0\u01a1ng tr\u00ecnh PR (Quan h\u1ec7 c\u00f4ng ch\u00fang):<\/b> G\u1eedi th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ebfn c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u01b0\u1ee3c b\u00e1o ch\u00ed vi\u1ebft b\u00e0i ho\u1eb7c ph\u00e1t s\u00f3ng v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    S\u1ef1 ki\u1ec7n v\u00e0 tri\u1ec3n l\u00e3m: <\/b>Tham gia v\u00e0o s\u1ef1 ki\u1ec7n, tri\u1ec3n l\u00e3m, ho\u1eb7c h\u1ed9i th\u1ea3o \u0111\u1ec3 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o s\u1ef1 nh\u1eadn th\u1ee9c cho kh\u00e1ch h\u00e0ng trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf.<\/span><\/p>\n

    M\u1ee5c ti\u00eau c\u1ee7a giai \u0111o\u1ea1n \u201cAwareness\u201d l\u00e0 l\u00e0m cho ng\u01b0\u1eddi d\u00f9ng bi\u1ebft r\u00f5 v\u1ec1 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a \u0111i\u1ec1u g\u00ec \u0111\u00f3 v\u00e0 kh\u1edfi \u0111\u1ea7u qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c ho\u1eb7c thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi n\u00f3. Sau khi \u0111\u00e3 t\u1ea1o ra s\u1ef1 nh\u1eadn th\u1ee9c, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn xa h\u01a1n v\u00e0o c\u00e1c giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a m\u00f4 h\u00ecnh 5A \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c v\u00e0 h\u00e0nh \u0111\u1ed9ng t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

    Appeal \u2013 Ch\u00fa \u00fd<\/b><\/h3>\n

    Giai \u0111o\u1ea1n \u201cAppeal\u201d t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng sau khi h\u1ecd \u0111\u00e3 nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n. M\u1ee5c ti\u00eau c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 l\u00e0m cho ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y quan t\u00e2m v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi \u0111i\u1ec1u b\u1ea1n \u0111ang c\u1ed1 g\u1eafng truy\u1ec1n \u0111\u1ea1t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 t\u1ea1o \u201cAppeal\u201d:<\/span><\/p>\n

    S\u00e1ng t\u1ea1o trong qu\u1ea3ng c\u00e1o: <\/b>S\u1eed d\u1ee5ng s\u1ef1 s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u1ea1o ra qu\u1ea3ng c\u00e1o ho\u1eb7c th\u00f4ng \u0111i\u1ec7p th\u00fa v\u1ecb, \u0111\u1ed9c \u0111\u00e1o v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng cho ng\u01b0\u1eddi xem.<\/span><\/p>\n

    S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 video thu h\u00fat: <\/b>S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 video ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd v\u00e0 th\u00fa v\u1ecb.<\/span><\/p>\n

    S\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 k\u1ecbch t\u00ednh: <\/b>T\u1ea1o s\u1ef1 k\u1ecbch t\u00ednh trong th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o ra s\u1ef1 t\u00f2 m\u00f2 v\u00e0 k\u00edch th\u00edch t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

    S\u1eed d\u1ee5ng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb: <\/b>T\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o ho\u1eb7c th\u00fa v\u1ecb cho ng\u01b0\u1eddi d\u00f9ng, c\u00f3 th\u1ec3 l\u00e0 qua \u1ee9ng d\u1ee5ng, trang web, ho\u1eb7c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t.<\/span><\/p>\n

    T\u01b0\u01a1ng t\u00e1c v\u00e0 tham gia: <\/b>T\u1ea1o c\u01a1 h\u1ed9i cho ng\u01b0\u1eddi d\u00f9ng tham gia ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 th\u00f4ng qua cu\u1ed9c thi, kh\u1ea3o s\u00e1t, ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1.<\/span><\/p>\n

    M\u1ee5c ti\u00eau c\u1ee7a giai \u0111o\u1ea1n \u201cAppeal\u201d l\u00e0 l\u00e0m cho ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1ec9 bi\u1ebft v\u1ec1 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c th\u00f4ng \u0111i\u1ec7p, m\u00e0 c\u00f2n c\u1ea3m th\u1ea5y quan t\u00e2m v\u00e0 mu\u1ed1n ti\u1ebfp t\u1ee5c xem x\u00e9t ho\u1eb7c tham gia v\u00e0o n\u00f3.\u00a0<\/span><\/p>\n

    \"M\u00f4<\/p>\n

    M\u00f4 h\u00ecnh 5A g\u1ed3m 5 giai \u0111o\u1ea1n quan tr\u1ecdng: Awareness \u2013 Appeal \u2013 Ask \u2013 Action \u2013 Advocate<\/p>\n<\/div>\n

    Ask \u2013 T\u00ecm hi\u1ec3u<\/b><\/h3>\n

    \u201cAsk\u201d trong m\u00f4 h\u00ecnh 5A l\u00e0 giai \u0111o\u1ea1n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, ho\u1eb7c th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n sau khi h\u1ecd \u0111\u00e3 nh\u1eadn th\u1ee9c v\u00e0 quan t\u00e2m \u0111\u1ebfn n\u00f3. Giai \u0111o\u1ea1n n\u00e0y th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i cho ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 c\u00f3 th\u00f4ng tin chi ti\u1ebft v\u00e0 th\u1ecfa \u0111\u00e1ng v\u1ec1 \u0111i\u1ec1u h\u1ecd quan t\u00e2m. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n giai \u0111o\u1ea1n \u201cAsk\u201d:<\/span><\/p>\n

    Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft: <\/b>\u0110\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 s\u1eb5n v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn cho ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m th\u00f4ng tin tr\u00ean trang web, trong t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn, ho\u1eb7c qua cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp.<\/span><\/p>\n

    H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng:<\/b> T\u1ea1o s\u1eb5n c\u00e1c k\u00eanh h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi ho\u1eb7c t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m d\u1ecbch v\u1ee5 chat tr\u1ef1c tuy\u1ebfn, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i h\u1ed7 tr\u1ee3, ho\u1eb7c email h\u1ed7 tr\u1ee3.<\/span><\/p>\n

    T\u1ea1o c\u01a1 h\u1ed9i th\u1ea3o lu\u1eadn:<\/b> Khuy\u1ebfn kh\u00edch th\u1ea3o lu\u1eadn v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c v\u1ea5n \u0111\u1ec1 c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ho\u1eb7c trong c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 trao \u0111\u1ed5i th\u00f4ng tin.<\/span><\/p>\n

    H\u1ee3p t\u00e1c v\u1edbi nh\u00f3m v\u00e0 chuy\u00ean gia: <\/b>H\u1ee3p t\u00e1c v\u1edbi c\u00e1c chuy\u00ean gia ho\u1eb7c ng\u01b0\u1eddi c\u00f3 ki\u1ebfn th\u1ee9c \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin th\u00eam v\u00e0 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

    T\u1ea1o n\u1ed9i dung h\u1eefu \u00edch:<\/b> T\u1ea1o n\u1ed9i dung nh\u01b0 b\u00e0i vi\u1ebft, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, ho\u1eb7c video h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u00ecm hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

    M\u1ee5c ti\u00eau c\u1ee7a giai \u0111o\u1ea1n \u201cAsk\u201d l\u00e0 khuy\u1ebfn kh\u00edch v\u00e0 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng trong vi\u1ec7c t\u00ecm hi\u1ec3u v\u00e0 thu th\u1eadp th\u00f4ng tin, gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u00f3 h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo hay kh\u00f4ng.<\/span><\/p>\n

    Action \u2013 H\u00e0nh \u0111\u1ed9ng<\/b><\/h3>\n

    Giai \u0111o\u1ea1n \u201cAction\u201d l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1eb1m khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 sau khi h\u1ecd \u0111\u00e3 nh\u1eadn th\u1ee9c, quan t\u00e2m v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a giai \u0111o\u1ea1n \u201cAction\u201d l\u00e0 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, t\u1eeb \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh ho\u1eb7c x\u00e1c \u0111\u1ecbnh c\u1ee7a b\u1ea1n. Sau khi h\u1ecd \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn xa h\u01a1n v\u00e0o giai \u0111o\u1ea1n \u201cAdvocate\u201d \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9 v\u00e0 chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a m\u00ecnh v\u1edbi ng\u01b0\u1eddi kh\u00e1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n giai \u0111o\u1ea1n \u201cAction\u201d:<\/span><\/p>\n

    T\u1ea1o \u01b0u \u0111\u00e3i v\u00e0 khuy\u1ebfn m\u00e3i: <\/b>Cung c\u1ea5p khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t, gi\u1ea3m gi\u00e1 ho\u1eb7c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    G\u1eedi l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng: <\/b>S\u1eed d\u1ee5ng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA \u2013 Call to Action) r\u00f5 r\u00e0ng v\u00e0 thuy\u1ebft ph\u1ee5c trong th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n, v\u00ed d\u1ee5 nh\u01b0 \u201cMua ngay,\u201d \u201c\u0110\u0103ng k\u00fd ngay,\u201d ho\u1eb7c \u201cTham gia ngay.\u201d<\/span><\/p>\n

    T\u1ea1o tr\u1ea3i nghi\u1ec7m d\u1ec5 d\u00e0ng v\u00e0 thu\u1eadn ti\u1ec7n:<\/b> \u0110\u1ea3m b\u1ea3o quy tr\u00ecnh mua h\u00e0ng ho\u1eb7c \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 \u0111\u01a1n gi\u1ea3n v\u00e0 thu\u1eadn ti\u1ec7n cho ng\u01b0\u1eddi d\u00f9ng, gi\u00fap h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/span><\/p>\n

    T\u1ea1o t\u00ednh c\u1ea5p thi\u1ebft: <\/b>S\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p thi\u1ebft cho h\u00e0nh \u0111\u1ed9ng, v\u00ed d\u1ee5 nh\u01b0 khuy\u1ebfn m\u00e3i c\u00f3 th\u1eddi h\u1ea1n ho\u1eb7c cung c\u1ea5p l\u1ee3i \u00edch ngay l\u1eadp t\u1ee9c.<\/span><\/p>\n

    Advocate \u2013 \u1ee6ng h\u1ed9<\/b><\/h3>\n

    Giai \u0111o\u1ea1n \u201cAdvocate\u201d \u2013 \u1ee6ng h\u1ed9 li\u00ean quan \u0111\u1ebfn vi\u1ec7c khuy\u1ebfn kh\u00edch v\u00e0 x\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 trung th\u00e0nh c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n giai \u0111o\u1ea1n \u201cAdvocate\u201d:<\/span><\/p>\n

    H\u1ed7 tr\u1ee3 t\u00edch c\u1ef1c v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng:<\/b> \u0110\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 v\u00e0 v\u01b0\u1ee3t qua k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 h\u1ecd c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u00e0 s\u1ebd mu\u1ed1n \u1ee7ng h\u1ed9 b\u1ea1n.<\/span><\/p>\n

    T\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh th\u01b0\u1edfng, k\u00edch th\u00edch kh\u00e1ch h\u00e0ng \u1ee7ng h\u1ed9: <\/b>Cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u01b0\u1edfng ho\u1eb7c k\u00edch th\u00edch \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a h\u1ecd v\u1edbi ng\u01b0\u1eddi kh\u00e1c. V\u00ed d\u1ee5 nh\u01b0 ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u ho\u1eb7c \u0111i\u1ec3m th\u01b0\u1edfng.<\/span><\/p>\n

    Chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c: <\/b>Khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng vi\u1ebft \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c, \u0111\u01b0a ra \u00fd ki\u1ebfn, ho\u1eb7c chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi ng\u01b0\u1eddi kh\u00e1c th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, trang web \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, ho\u1eb7c di\u1ec5n \u0111\u00e0n chuy\u00ean ng\u00e0nh.<\/span><\/p>\n

    T\u1ea1o n\u1ec1n t\u1ea3ng cho c\u1ed9ng \u0111\u1ed3ng:<\/b> X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn ho\u1eb7c c\u01a1 h\u1ed9i offline cho ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 giao l\u01b0u, chia s\u1ebb th\u00f4ng tin v\u00e0 h\u1ed7 tr\u1ee3 l\u1eabn nhau.<\/span><\/p>\n

    T\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c: <\/b>T\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng, l\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd, v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ed1i v\u1edbi h\u1ecd.<\/span><\/p>\n

    H\u1ed7 tr\u1ee3 v\u00e0 khuy\u1ebfn kh\u00edch s\u1ef1 s\u00e1ng t\u1ea1o:<\/b> Khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng tham gia v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, \u0111\u01b0a ra \u00fd ki\u1ebfn v\u00e0 g\u00f3p \u00fd.<\/span><\/p>\n

    M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a giai \u0111o\u1ea1n \u201cAdvocate\u201d l\u00e0 x\u00e2y d\u1ef1ng s\u1ef1 trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ea1o ra m\u1ed9t m\u1ea1ng l\u01b0\u1edbi c\u00e1c ng\u01b0\u1eddi \u1ee7ng h\u1ed9 t\u00edch c\u1ef1c. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh l\u1ef1c l\u01b0\u1ee3ng m\u1ea1nh m\u1ebd \u0111\u1ec3 lan truy\u1ec1n th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n v\u00e0 th\u1ecbnh v\u01b0\u1ee3ng.<\/span><\/p>\n

    M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 m\u00f4 h\u00ecnh 5A<\/b><\/h2>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 minh h\u1ecda c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u00e3 \u1ee9ng d\u1ee5ng M\u00f4 h\u00ecnh 5A (Awareness \u2013 Appeal \u2013 Ask \u2013 Action \u2013 Advocate) trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd:<\/span><\/p>\n

    Apple<\/b><\/h3>\n

    Awareness (Nh\u1eadn th\u1ee9c): <\/b>Apple th\u01b0\u1eddng t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m l\u1edbn, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ef1 ki\u1ec7n iPhone, \u0111\u1ec3 t\u1ea1o s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn.<\/span><\/p>\n

    Appeal (Ch\u00fa \u00fd): <\/b>Apple n\u1ed5i ti\u1ebfng v\u1edbi thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m \u0111\u1eb9p v\u00e0 \u0111\u1ed9c \u0111\u00e1o, v\u00e0 h\u1ecd t\u1ea1o ra c\u00e1c video qu\u1ea3ng c\u00e1o \u0111\u1eb9p m\u1eaft \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 ch\u00fa \u00fd v\u00e0 s\u1ef1 th\u00e8m mu\u1ed1n.<\/span><\/p>\n

    Ask (T\u00ecm hi\u1ec3u)<\/b>: Trang web c\u1ee7a Apple cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, c\u00e1ch s\u1eed d\u1ee5ng, v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng qua chat tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111i\u1ec7n tho\u1ea1i.<\/span><\/p>\n

    Action (H\u00e0nh \u0111\u1ed9ng):<\/b> Apple th\u01b0\u1eddng \u0111\u01b0a ra ch\u01b0\u01a1ng tr\u00ecnh trao \u0111\u1ed5i v\u00e0 gi\u1ea3m gi\u00e1 cho nh\u1eefng ng\u01b0\u1eddi \u0111\u1ed5i t\u1eeb c\u00e1c thi\u1ebft b\u1ecb c\u0169 sang s\u1ea3n ph\u1ea9m m\u1edbi, th\u00fac \u0111\u1ea9y vi\u1ec7c mua s\u1eafm.<\/span><\/p>\n

    Advocate (\u1ee6ng h\u1ed9):<\/b> Kh\u00e1ch h\u00e0ng Apple th\u01b0\u1eddng tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 trung th\u00e0nh v\u00e0 chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n, trang web \u0111\u00e1nh gi\u00e1, v\u00e0 trang m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

    \"V\u00ed<\/p>\n

    V\u00ed d\u1ee5 v\u1ec1 m\u00f4 h\u00ecnh 5A \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u00e1p d\u1ee5ng<\/p>\n<\/div>\n

    Nike<\/b><\/h3>\n

    Awareness (Nh\u1eadn th\u1ee9c): <\/b>Nike s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh v\u00e0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m th\u1ec3 thao c\u1ee7a h\u1ecd.<\/span><\/p>\n

    Appeal (Ch\u00fa \u00fd):<\/b> Nike t\u1ea1o ra c\u00e1c video v\u00e0 h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o v\u1edbi c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean n\u1ed5i ti\u1ebfng \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 ch\u00fa \u00fd v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/p>\n

    Ask (T\u00ecm hi\u1ec3u): <\/b>Trang web Nike cung c\u1ea5p th\u00f4ng tin v\u1ec1 t\u1eebng s\u1ea3n ph\u1ea9m, c\u00e1ch ch\u1ecdn size, v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    Action (H\u00e0nh \u0111\u1ed9ng):<\/b> Nike th\u01b0\u1eddng t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c d\u1ecbp l\u1ec5 h\u1ed9i, \u0111\u1ec3 khuy\u1ebfn kh\u00edch mua s\u1eafm.<\/span><\/p>\n

    Advocate (\u1ee6ng h\u1ed9): <\/b>Nike \u0111\u00e3 t\u1ea1o ra c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 r\u1ea5t m\u1ea1nh m\u1ebd, v\u00e0 h\u1ecd th\u01b0\u1eddng tham gia v\u00e0o c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao v\u00e0 chia s\u1ebb h\u00ecnh \u1ea3nh v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

    Amazon<\/b><\/h3>\n

    Awareness (Nh\u1eadn th\u1ee9c): <\/b>Amazon th\u01b0\u1eddng t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn v\u00e0 offline, nh\u01b0 Prime Day, \u0111\u1ec3 t\u1ea1o s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 \u01b0u \u0111\u00e3i v\u00e0 s\u1ea3n ph\u1ea9m tr\u00ean trang web c\u1ee7a h\u1ecd.<\/span><\/p>\n

    Appeal (Ch\u00fa \u00fd):<\/b> Amazon s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u1eb9p v\u00e0 thi\u1ebft k\u1ebf trang web th\u00e2n thi\u1ec7n \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    Ask (T\u00ecm hi\u1ec3u): <\/b>Trang web Amazon cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng, v\u00e0 t\u00f9y ch\u1ecdn \u0111\u1eb7t h\u00e0ng.<\/span><\/p>\n

    Action (H\u00e0nh \u0111\u1ed9ng):<\/b> Amazon th\u01b0\u1eddng \u0111\u01b0a ra \u01b0u \u0111\u00e3i cho \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 giao h\u00e0ng nhanh \u0111\u1ec3 khuy\u1ebfn kh\u00edch mua s\u1eafm.<\/span><\/p>\n

    Advocate (\u1ee6ng h\u1ed9): <\/b>Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng vi\u1ebft \u0111\u00e1nh gi\u00e1 v\u00e0 chia s\u1ebb tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a h\u1ecd tr\u00ean trang web, gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

    M\u00f4 h\u00ecnh 5A kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Khi \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh 5A m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 t\u00f9y ch\u1ec9nh cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u00e0 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra m\u1ed9t \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd \u0111\u1ec3 h\u1ecd h\u00e0nh \u0111\u1ed9ng v\u00e0 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/span><\/p>\n

    Xem th\u00eam:<\/strong><\/em><\/p>\n

    H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng: h\u00e0nh tr\u00ecnh t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/strong><\/em><\/p>\n

    Kh\u00e1m ph\u00e1 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    M\u00f4 h\u00ecnh 5A trong Marketing do Philip Kotler s\u00e1ng t\u1ea1o, xu\u1ea5t ph\u00e1t t\u1eeb cu\u1ed1n s\u00e1ch n\u1ed5i ti\u1ebfng \u201cMarketing 4.0\u2033. \u00d4ng nh\u1eadn \u0111\u1ecbnh r\u1eb1ng, v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. M\u00f4 h\u00ecnh AIDA v\u00e0 m\u00f4 h\u00ecnh 4A truy\u1ec1n th\u1ed1ng kh\u00f4ng c\u00f2n ph\u1ea3n \u00e1nh \u0111\u00fang h\u00e0nh vi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. V\u00ec v\u1eady, \u00f4ng \u0111\u00e3 \u0111\u01b0a ra m\u00f4 h\u00ecnh 5A \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb b\u1eaft k\u1ecbp thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng trong th\u1eddi \u0111\u1ea1i 4.0.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53268"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53268"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53268\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}