{"id":53284,"date":"2023-12-20T06:55:45","date_gmt":"2023-12-19T23:55:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/du-bao-xu-huong-dich-vu-khach-hang-nam-2017.html"},"modified":"2023-12-20T06:55:45","modified_gmt":"2023-12-19T23:55:45","slug":"du-bao-xu-huong-dich-vu-khach-hang-nam-2017","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/du-bao-xu-huong-dich-vu-khach-hang-nam-2017.html","title":{"rendered":"D\u1ef1 b\u00e1o xu h\u01b0\u1edbng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 nh\u00e2n t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a b\u1ea5t k\u00ec doanh nghi\u1ec7p n\u00e0o, v\u00ec v\u1eady d\u1ef1 \u0111o\u00e1n v\u00e0 n\u1eafm b\u1eaft nh\u1eefng xu h\u01b0\u1edbng m\u1edbi gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 chu\u1ea9n b\u1ecb t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u00e1p d\u1ee5ng ch\u00fang v\u00e0o th\u1ef1c ti\u1ec5n nh\u1eb1m n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 cho doanh nghi\u1ec7p m\u00ecnh.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng xu h\u01b0\u1edbng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng r\u1ea5t \u0111\u00e1ng mong \u0111\u1ee3i:<\/strong><\/h2>\n
    \n
  • Omni-channel s\u1ebd ph\u00e1t tri\u1ec3n nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng ch\u00ednh v\u00e0 d\u1ea7n thay th\u1ebf nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c multi-channel\u00a0\u0111\u00e3 ph\u1ed5 bi\u1ebfn<\/li>\n
  • \u1ee8ng d\u1ee5ng tin nh\u1eafn t\u1eeb b\u00ean th\u1ee9 3 (nh\u01b0 Facebook Messenger v\u00e0 Kik) s\u1ebd tr\u1edf th\u00e0nh k\u00eanh ch\u1ee7 \u0111\u1ea1o cho d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/li>\n
  • Email t\u01b0\u01a1ng t\u00e1c s\u1ebd ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 cho kh\u00e1ch h\u00e0ng<\/li>\n
  • C\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n nh\u01b0ng t\u01b0\u01a1ng t\u00e1c gi\u1eefa con ng\u01b0\u1eddi v\u1eabn quan tr\u1ecdng h\u01a1n tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o (AI)<\/li>\n
  • T\u00edch h\u1ee3p \u1ee9ng d\u1ee5ng c\u1ee7a b\u00ean th\u1ee9 3 cho ho\u1ea1t \u0111\u1ed9ng live chat s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, khi\u1ebfn n\u00f3 ho\u00e0n thi\u1ec7n h\u01a1n bao gi\u1edd h\u1ebft.<\/li>\n<\/ul>\n
    \"Xu<\/p>\n

    T\u00ecm hi\u1ec3u xu h\u01b0\u1edbng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng <\/p>\n<\/div>\n

    Omni-channel s\u1ebd th\u00e0nh xu h\u01b0\u1edbng ch\u00ednh<\/h2>\n

    Omni- channel s\u1ebd thay th\u1ebf v\u1ecb tr\u00ed c\u1ee7a multi-channel. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh ho\u00e0n h\u1ea3o kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau, m\u00e0 nh\u1eefng k\u00eanh ri\u00eang bi\u1ec7t \u0111\u00f3 c\u00f2n ph\u1ea3i ph\u1ed1i h\u1ee3p v\u1edbi nhau th\u1eadt ch\u1eb7t ch\u1ebd.<\/p>\n

    Hi\u1ec3u theo c\u00e1ch \u0111\u01a1n gi\u1ea3n, v\u1edbi multi-channel, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 m\u00e0 h\u1ecd c\u1ea7n. Nh\u01b0ng v\u1edbi omni-channel, c\u00e1c k\u00eanh d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 kh\u00e1c bi\u1ec7t nh\u01b0ng kh\u00f4ng t\u00e1ch bi\u1ec7t. Thay v\u00e0o \u0111\u00f3, ch\u00fang \u0111\u00f3ng vai tr\u00f2 nh\u01b0 nh\u1eefng \u0111i\u1ec3m ti\u1ebfp x\u00fac tr\u00ean 1 k\u00eanh duy nh\u1ea5t, mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch, hi\u1ec7u qu\u1ea3 gi\u1eefa c\u00e1c thi\u1ebft b\u1ecb v\u00e0 n\u1ec1n t\u1ea3ng.<\/p>\n

    \u0110\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c omni-channel th\u00e0nh c\u00f4ng, t\u1ea5t c\u1ea3 c\u00e1c \u201c\u0111i\u1ec3m ti\u1ebfp x\u00fac\u201d c\u1ee7a b\u1ea1n ph\u1ea3i l\u00e0m vi\u1ec7c th\u1eadt h\u00f2a h\u1ee3p. Ch\u1eb3ng h\u1ea1n nh\u01b0 n\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n \u0111\u1ec3 l\u1ea5y s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, hay c\u1ea3m th\u1ea5y li\u00ean l\u1ea1c qua email v\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3, ng\u01b0\u1eddi \u0111\u00f3 s\u1ebd b\u1ecf \u0111i v\u1edbi \u1ea5n t\u01b0\u1ee3ng ti\u00eau c\u1ef1c v\u1ec1 to\u00e0n b\u1ed9 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

    H\u00e3y xem c\u00e1ch t\u1ea1o omni-channel c\u1ef1c k\u00ec xu\u1ea5t s\u1eafc c\u1ee7a g\u00e3 kh\u1ed5ng l\u1ed3 th\u1ee9c \u0103n nhanh Chipotle. Tr\u01b0\u1edbc nhu c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a kh\u00e1ch h\u00e0ng mong mu\u1ed1n g\u1ecdi \u0111\u1ed3 \u0103n nhanh ch\u00f3ng, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 cung c\u1ea5p m\u1ed9t \u1ee9ng d\u1ee5ng cho ph\u00e9p \u0111\u1eb7t tr\u01b0\u1edbc ph\u1ea7n \u0103n, sau \u0111\u00f3 kh\u00e1ch h\u00e0ng ch\u1ec9 vi\u1ec7c \u0111\u1ebfn l\u1ea5y m\u00e0 kh\u00f4ng c\u1ea7n ch\u1edd \u0111\u1ee3i.<\/p>\n

    \"Omni-Channel<\/p>\n

    Omni-Channel c\u1ef1c k\u00ec xu\u1ea5t s\u1eafc c\u1ee7a g\u00e3 kh\u1ed5ng l\u1ed3 th\u1ee9c \u0103n nhanh Chipotle<\/p>\n<\/div>\n

    \u0110i\u1ec1u c\u00e1c doanh nghi\u1ec7p c\u1ea7n l\u00e0m:<\/strong>\u00a0<\/strong><\/em>H\u00e3y xem l\u1ea1i th\u00f4ng tin ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh \u0111\u1ec3 xem m\u1eaft x\u00edch n\u00e0o trong d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/p>\n

    \u1ee8ng d\u1ee5ng nh\u1eafn tin t\u1eeb b\u00ean th\u1ee9 3 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c trong vi\u1ec7c l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng<\/h2>\n

    C\u00e1c \u1ee9ng d\u1ee5ng tin nh\u1eafn t\u1eeb b\u00ean th\u1ee9 3 (\u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n nh\u01b0ng kh\u00f4ng ph\u1ea3i do c\u00f4ng ty b\u1ea1n ph\u00e1t tri\u1ec3n) nh\u01b0 Facebook, Kik, Whatapps\u2026 s\u1ebd \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng ng\u00e0y c\u00e0ng nhi\u1ec1u, tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ch\u00ednh \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n trong .<\/p>\n

    Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 b\u00f9ng n\u1ed5 t\u1eeb n\u0103m 2008, nh\u01b0ng \u0111\u1ed1i v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin th\u00ec ch\u01b0a bao gi\u1edd l\u00e0 l\u1ed7i th\u1eddi. Hi\u1ec7n nay, 6\/10 \u1ee9ng d\u1ee5ng \u0111\u1ee9ng \u0111\u1ea7u to\u00e0n c\u1ea7u ch\u00ednh l\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin, c\u00f3 kho\u1ea3ng 1,4 t\u1ef7 ng\u01b0\u1eddi tr\u00ean th\u1ebf gi\u1edbi tham gia s\u1eed d\u1ee5ng v\u00e0 con s\u1ed1 n\u00e0y t\u0103ng 12% m\u1ed7i n\u0103m\u00a0(Theo The Harvard Business Review).<\/em><\/p>\n

    KLM Dutch Airlines l\u00e0 m\u1ed9t h\u00e3ng h\u00e0ng kh\u00f4ng ti\u00ean phong trong vi\u1ec7c cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1eb7t chuy\u1ebfn bay t\u1eeb Facebook Messenger. Khi b\u1ea1n c\u1ea3m th\u1ea5y c\u00e1c ph\u01b0\u01a1ng th\u1ee9c \u0111\u1eb7t ch\u1ed7 c\u0169 \u0111\u00e3 tr\u1edf n\u00ean qu\u00e1 ph\u1ed5 bi\u1ebfn, th\u00ec h\u00e0nh \u0111\u1ed9ng n\u00e0y \u0111\u00e3 gia t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh \u0111\u00e1ng k\u1ec3 cho doanh nghi\u1ec7p n\u00e0y.<\/p>\n

    \"KLM<\/p>\n

    KLM Dutch Airlines cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1eb7t chuy\u1ebfn bay t\u1eeb Facebook Messenger<\/p>\n<\/div>\n

    \u1ee8ng d\u1ee5ng nh\u1eafn tin t\u1eeb b\u00ean th\u1ee9 3 \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng:<\/strong><\/p>\n

      \n
    • Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng giao di\u1ec7n m\u00e0 h\u1ecd \u0111\u00e3 quen thu\u1ed9c \u0111\u1ec3 giao ti\u1ebfp v\u1edbi c\u00e1c doanh nghi\u1ec7p, \u0111i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i v\u00e0 g\u1ea7n g\u0169i h\u01a1n<\/li>\n
    • Giao ti\u1ebfp theo c\u00e1ch n\u00e0y c\u0169ng gi\u00fap tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean m\u01b0\u1ee3t m\u00e0 h\u01a1n khi doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp nh\u1eadn th\u00f4ng tin, b\u1ea5t k\u00ec v\u1ea5n \u0111\u1ec1 hay giao d\u1ecbch n\u00e0o m\u1ed9t c\u00e1ch nhanh nh\u1ea5t, m\u00e0 trong m\u1eaft kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u00e1nh b\u1ea1i \u0111\u01b0\u1ee3c nh\u1eefng d\u00f2ng email qua l\u1ea1i th\u1eadt ch\u1eadm ch\u1ea1p.<\/li>\n<\/ul>\n

      \u0110i\u1ec1u c\u00e1c doanh nghi\u1ec7p c\u1ea7n l\u00e0m:<\/strong> Nghi\u00ean c\u1ee9u c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u00ecm ra \u1ee9ng d\u1ee5ng nh\u1eafn tin m\u00e0 h\u1ecd hay s\u1eed d\u1ee5ng nh\u1ea5t.<\/p>\n

      Email s\u1ebd ph\u00e1t tri\u1ec3n l\u00ean m\u1ed9t c\u1ea5p b\u1eadc m\u1edbi<\/h2>\n

      Email \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t, v\u00e0 c\u00f2n g\u00ec tuy\u1ec7t v\u1eddi h\u01a1n n\u1ebfu ch\u00fang tr\u1edf th\u00e0nh h\u00ecnh th\u1ee9c email t\u01b0\u01a1ng t\u00e1c t\u1ee9c th\u1eddi?<\/p>\n

      D\u00f9 b\u1ea1n g\u1eedi \u0111i m\u1ed9t email qu\u1ea3ng c\u00e1o, hay \u0111\u00e1p l\u1ea1i y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00ec m\u1ed9t email \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf th\u1eadt \u0111\u1ed9c \u0111\u00e1o s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh ngo\u1ea1i l\u1ec7 \u0111\u1ec3 kh\u00f4ng b\u1ecb \u201cn\u00e9m\u201d v\u00e0o th\u01b0 m\u1ee5c r\u00e1c.<\/p>\n

      Baskin-Robbins l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u khi n\u00f3i \u0111\u1ebfn email t\u01b0\u01a1ng t\u00e1c. H\u1ecd \u0111\u01b0a ra m\u1ed9t cu\u1ed9c thi mang t\u00ean \u201cThe Big Thaw\u201d (Vi\u00ean kem kh\u1ed5ng l\u1ed3) \u0111\u1ec3 m\u1eddi ng\u01b0\u1eddi theo d\u00f5i b\u00ecnh ch\u1ecdn c\u00e1c h\u01b0\u01a1ng v\u1ecb kem \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t \u0111\u1ec3 gi\u00fap ch\u00fang tho\u00e1t kh\u1ecfi b\u1ecb \u201c\u0111\u00f3ng b\u0103ng\u201d v\u0129nh vi\u1ec5n. Nh\u1eefng v\u1ecb kem chi\u1ebfn th\u1eafng s\u1ebd \u0111\u01b0\u1ee3c b\u00e1n r\u1ed9ng r\u00e3i to\u00e0n qu\u1ed1c trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh v\u00e0o n\u0103m t\u1edbi, \u0111\u1eb7c bi\u1ec7t h\u01a1n nh\u1eefng ng\u01b0\u1eddi tham gia b\u00ecnh ch\u1ecdn s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t phi\u1ebfu gi\u1ea3m gi\u00e1 \u201cmua 1 t\u1eb7ng 1\u201d.<\/p>\n

      Dan Wheeler, Ph\u00f3 Ch\u1ee7 t\u1ecbch Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 Field Marketing cho Baskin-Robbins n\u00f3i v\u1ec1 chi\u1ebfn d\u1ecbch n\u00e0y:\u00a0\u201cThe Big Thaw\u2019 cho ph\u00e9p ch\u00fang t\u00f4i t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi h\u00e2m m\u1ed9 theo m\u1ed9t c\u00e1ch h\u00e0i h\u01b0\u1edbc v\u00e0 th\u00fa v\u1ecb, gi\u00fap h\u1ecd c\u00f3 th\u1ec3 gh\u00e9 th\u0103m l\u1ea1i v\u00e0 h\u1ed3i t\u01b0\u1edfng v\u1ec1 h\u01b0\u01a1ng v\u1ecb c\u0169ng nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u kem y\u00eau th\u00edch.\u201d<\/em><\/p>\n

      B\u1eb1ng chi\u1ebfn d\u1ecbch email t\u01b0\u01a1ng t\u00e1c n\u00e0y, Baskin-Robbins \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn cho website, gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c tham gia v\u00e0o m\u1ed9t c\u00f4ng \u0111\u1ed3ng v\u00e0 n\u00f3i l\u00ean \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u00ecnh.<\/p>\n

      \"Chi\u1ebfn<\/p>\n

      Chi\u1ebfn d\u1ecbch email t\u01b0\u01a1ng t\u00e1c c\u1ee7a Baskin-Robbins<\/p>\n<\/div>\n

      Video, tr\u00f2 ch\u01a1i di \u0111\u1ed9ng, h\u01b0\u1edbng d\u1eabn c\u00e1ch l\u00e0m, t\u1ed5 ch\u1ee9c cu\u1ed9c thi\u2026 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi theo d\u00f5i truy c\u1eadp v\u00e0o li\u00ean k\u1ebft ho\u1eb7c chia s\u1ebb c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec1u l\u00e0 nh\u1eefng c\u00e1ch \u0111\u1ec3 bi\u1ebfn email c\u1ee7a b\u1ea1n tr\u1edf n\u00ean sinh \u0111\u1ed9ng h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

      Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang ng\u00e0y c\u00e0ng \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng h\u00ecnh th\u1ee9c n\u00e0y, h\u1ecd s\u1eed d\u1ee5ng CSS (ng\u00f4n ng\u1eef \u0111\u1ec3 t\u00ecm v\u00e0 \u0111\u1ecbnh d\u1ea1ng l\u1ea1i c\u00e1c ph\u1ea7n t\u1eed \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi c\u00e1c ng\u00f4n ng\u1eef \u0111\u00e1nh d\u1ea5u \u2013 v\u00ed d\u1ee5 nh\u01b0 HTML) \u0111\u1ec3 t\u1ea1o ra c\u00e1c email \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf c\u1ef1c k\u00ec b\u1eaft m\u1eaft. Pret, m\u1ed9t chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1nh m\u00ec k\u1eb9p \u1edf Anh \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing v\u1edbi nh\u1eefng c\u1ed1c sinh t\u1ed1 c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c.<\/p>\n

      \"Pret<\/p>\n

      Pret \u0111\u01b0a ra m\u1ed9t chi\u1ebfn d\u1ecbch Email Marketing v\u1edbi nh\u1eefng c\u1ed1c sinh t\u1ed1 c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c.<\/p>\n<\/div>\n

      \u0110i\u1ec1u c\u00e1c doanh nghi\u1ec7p c\u1ea7n l\u00e0m:<\/strong> Email t\u01b0\u01a1ng t\u00e1c kh\u00f4ng h\u1eb3n ch\u1ec9 d\u00e0nh cho nh\u1eefng chi\u1ebfn d\u1ecbch Email Marketing l\u1edbn. H\u00e3y ch\u1ecdn m\u1ed9t m\u1ee5c ti\u00eau cho qu\u00fd b\u00e1n h\u00e0ng s\u1eafp t\u1edbi \u0111\u1ec3 \u0111\u01b0a v\u00e0o email m\u1ed9t c\u00e1ch th\u00fa v\u1ecb, h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi theo d\u00f5i. \u0110\u1eebng qu\u00ean xem x\u00e9t ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p.<\/p>\n

      Live chat s\u1ebd t\u00edch h\u01a1p s\u00e2u r\u1ed9ng v\u1edbi \u1ee9ng d\u1ee5ng c\u1ee7a b\u00ean th\u1ee9 3<\/h2>\n

      Live chat \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 thi\u1ebfu khi nhu c\u1ea7u s\u1eed d\u1ee5ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p ng\u00e0y c\u00e0ng gia t\u0103ng. C\u0169ng gi\u1ed1ng nh\u01b0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng qua email, live chat \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n nhi\u1ec1u t\u00ednh n\u0103ng ti\u00ean ti\u1ebfn, cung c\u1ea5p h\u1ed7 tr\u1ee3 li\u1ec1n m\u1ea1ch v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n

      Trong live chat, c\u00e1c t\u00edch h\u1ee3p ti\u00ean ti\u1ebfn n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m chia s\u1ebb m\u00e0n h\u00ecnh, ph\u00e2n t\u00edch ch\u1ec9 s\u1ed1, c\u00e1c \u1ee9ng d\u1ee5ng CRM (Customer Relationship Management \u2013 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng), v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa. \u0110i\u1ec1u n\u00e0y v\u1eeba h\u01b0\u1edbng \u0111\u1ebfn tr\u1ee3 gi\u00fap c\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n nh\u1ea5t (nh\u01b0 t\u00ednh n\u0103ng chia s\u1ebb m\u00e0n h\u00ecnh), v\u00e0 c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1eadn d\u1ee5ng live chat m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n (v\u1edbi tr\u01b0\u1eddng h\u1ee3p \u1ee9ng d\u1ee5ng CRM).<\/p>\n

      C\u00e1c nh\u00e0 cung c\u1ea5p \u1ee9ng d\u1ee5ng live chat ng\u00e0y c\u00e0ng cung c\u1ea5p nhi\u1ec1u t\u00edch h\u1ee3p t\u1eeb b\u00ean th\u1ee9 3 h\u01a1n, \u0111i\u1ec3n h\u00ecnh l\u00e0 \u1ee9ng d\u1ee5ng live chat Masterskills c\u00f3 th\u1ec3 \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng tham gia chat sang h\u1ec7 th\u1ed1ng email marketing Zetamail\u00a0m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng v\u00e0 real-time (t\u1ee9c th\u1eddi). T\u00edch h\u1ee3p n\u00e0y gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c c\u00e1c ngu\u1ed3n l\u1ef1c trong vi\u1ec7c ti\u1ebfp c\u1eadn c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn ch\u0103m s\u00f3c c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y.<\/p>\n

      \"Live<\/p>\n

      Live chat Masterskills c\u00f3 th\u1ec3 \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng tham gia chat sang h\u1ec7 th\u1ed1ng Email Marketing Zetamail<\/p>\n<\/div>\n

      \u0110i\u1ec1u c\u00e1c doanh nghi\u1ec7p c\u1ea7n l\u00e0m:<\/strong> T\u00ecm hi\u1ec3u c\u00e1ch t\u00ednh n\u0103ng v\u00e0 t\u00edch h\u1ee3p \u1ee9ng d\u1ee5ng c\u1ee7a b\u00ean th\u1ee9 3 \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n qua live chat<\/p>\n

      Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) s\u1ebd m\u1ea5t d\u1ea7n v\u1ecb th\u1ebf<\/h2>\n

      N\u0103m 2016 ch\u1ee9ng ki\u1ebfn s\u1ef1 lan truy\u1ec1n m\u1ea1nh m\u1ebd c\u1ee7a Microsoft chatbot, Taytweets\u2026 \u2013 nh\u1eefng \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u00f3 kh\u1ea3 n\u0103ng chat v\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed9c l\u1eadp. Taytweets l\u00e0 m\u1ed9t robot tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u01b0\u1ee3c Microsoft \u0111\u01b0a ra tr\u00ean Twitter v\u1edbi m\u1ee5c \u0111\u00edch t\u01b0\u01a1ng t\u00e1c s\u00e2u h\u01a1n v\u1edbi ng\u01b0\u1eddi d\u00f9ng. Theo Microsoft th\u00ec \u201cb\u1ea1n chat v\u1edbi Tay c\u00e0ng nhi\u1ec1u, n\u00f3 s\u1ebd c\u00e0ng tr\u1edf n\u00ean th\u00f4ng minh h\u01a1n\u201d<\/em>. Th\u1eadt kh\u00f4ng may, chi\u1ebfn d\u1ecbch n\u00e0y kh\u00f4ng \u0111em l\u1ea1i k\u1ebft qu\u1ea3 nh\u01b0 mong mu\u1ed1n. Ch\u1ec9 trong v\u00f2ng 24h, TayTweets \u0111\u00e3 b\u1eaft \u0111\u1ea7u \u201cnh\u1ea1i l\u1ea1i\u201d nh\u1eefng l\u1eddi th\u00f4 l\u1ed7 b\u1ecb ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng, g\u1eedi \u0111i h\u00e0ng ng\u00e0n tweet mang t\u00ednh \u0111\u1ea3 k\u00edch nghi\u00eam tr\u1ecdng v\u00e0 khi\u1ebfn Microsoft bu\u1ed9c ph\u1ea3i g\u1ee1 b\u1ecf.<\/p>\n

      \"TayTweets<\/p>\n

      TayTweets c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng \u0111\u00e1p l\u1ea1i ng\u01b0\u1eddi d\u00f9ng, nh\u01b0ng \u0111i\u1ec1u n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh 1 th\u1ea3m h\u1ecda<\/p>\n<\/div>\n

      Ti\u1ebfn b\u1ed9 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng trong nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p, tuy nhi\u00ean c\u00f3 th\u1ec3 n\u00f3i ng\u00e0nh d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng s\u1ebd t\u1ea1m th\u1eddi \u201cd\u1ecbch xa\u201d kh\u1ecfi AI trong trong khi ch\u1edd \u0111\u1ee3i n\u00f3 \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n cho \u0111\u1eb7c th\u00f9 ng\u00e0nh.<\/p>\n

      Theo h\u00e3ng ti\u1ebfp th\u1ecb s\u1ed1 AgilOne, 79% ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9 v\u00e0 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Anh mong mu\u1ed1n tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. Th\u1eadm ch\u00ed c\u00f3 m\u1ed9t \u1ee9ng d\u1ee5ng t\u00ean l\u00e0 GetHuman \u0111\u01b0\u1ee3c t\u1ea1o ra d\u00e0nh ri\u00eang cho vi\u1ec7c n\u00e0y. Kh\u00e1ch h\u00e0ng t\u1ea3i \u1ee9ng d\u1ee5ng s\u1ebd \u0111\u01b0\u1ee3c n\u00f3i chuy\u1ec7n v\u1edbi m\u1ed9t ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n, \u1ee9ng d\u1ee5ng gi\u00fap b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c s\u1ed1 \u0111i\u1ec7n tho\u1ea1i ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, th\u1eddi gian ch\u1edd \u0111\u1ee3i trung b\u00ecnh\u2026 Theo GetHuman, \u201cCh\u00fang t\u00f4i gi\u00fap d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean nhanh ch\u00f3ng v\u00e0 kh\u00f4ng g\u00e2y \u0111au \u0111\u1edbn cho b\u1ea1n.\u201d<\/em><\/p>\n

      \u0110i\u1ec1u c\u00e1c doanh nghi\u1ec7p c\u1ea7n l\u00e0m:<\/strong> B\u1ea1n c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a v\u00e0 \u201cnh\u00e2n v\u0103n\u201d h\u01a1n, g\u1ea7n g\u0169i v\u1edbi con ng\u01b0\u1eddi h\u01a1n b\u1eb1ng c\u00e1ch:<\/p>\n

        \n
      • C\u00e1 nh\u00e2n h\u00f3a l\u1eddi m\u1edf \u0111\u1ea7u email thay v\u00ec l\u1eddi ch\u00e0o b\u00ecnh th\u01b0\u1eddng<\/li>\n
      • Gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a c\u00e1c b\u01b0\u1edbc trung gian m\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3i \u201cv\u01b0\u1ee3t qua\u201d \u0111\u1ec3 \u0111\u01b0\u1ee3c n\u00f3i chuy\u1ec7n v\u1edbi b\u1ea1n<\/li>\n
      • L\u00e0m cho live chat tr\u1edf th\u00e0nh m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng d\u1ec5 d\u00e0ng truy c\u1eadp khi v\u00e0o website<\/li>\n<\/ul>\n

        K\u1ebft lu\u1eadn<\/h2>\n

        D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 ng\u00e0nh r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 tr\u00f4ng \u0111\u1ee3i v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n trong n\u0103m m\u1edbi . C\u00e1c doanh nghi\u1ec7p c\u00f3 v\u00f4 c\u00f9ng nhi\u1ec1u l\u1ef1a ch\u1ecdn \u0111\u1ec3 t\u1eebng b\u01b0\u1edbc gi\u00fap cho tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng v\u00e0 h\u1ee9ng th\u00fa h\u01a1n. Hi v\u1ecdng nh\u1eefng xu h\u01b0\u1edbng d\u1ef1 b\u00e1o tr\u00ean \u0111\u00e2y s\u1ebd gi\u00fap \u00edch cho b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 nh\u00e2n t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a b\u1ea5t k\u00ec doanh nghi\u1ec7p n\u00e0o, v\u00ec v\u1eady d\u1ef1 \u0111o\u00e1n v\u00e0 n\u1eafm b\u1eaft nh\u1eefng xu h\u01b0\u1edbng m\u1edbi gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 chu\u1ea9n b\u1ecb t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u00e1p d\u1ee5ng ch\u00fang v\u00e0o th\u1ef1c ti\u1ec5n nh\u1eb1m n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 cho […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53284"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53284"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53284\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}