{"id":53292,"date":"2023-12-20T06:57:01","date_gmt":"2023-12-19T23:57:01","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-buoc-trien-khai-mot-chien-dich-imc.html"},"modified":"2023-12-20T06:57:01","modified_gmt":"2023-12-19T23:57:01","slug":"cac-buoc-trien-khai-mot-chien-dich-imc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-buoc-trien-khai-mot-chien-dich-imc.html","title":{"rendered":"C\u00e1c b\u01b0\u1edbc tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch IMC"},"content":{"rendered":"
\n

Trong th\u1eddi \u0111\u1ea1i s\u1ed1, khi m\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t trong vi\u1ec7c thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00ec vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd l\u1ea1i tr\u1edf n\u00ean c\u1ef1c k\u1ef3 quan tr\u1ecdng. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao chi\u1ebfn d\u1ecbch\u00a0IMC (Integrated Marketing CommMasterskillstion) tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch \u0111\u1ed3ng nh\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng. IMC s\u1ebd gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Chi\u1ebfn d\u1ecbch IMC l\u00e0 g\u00ec?<\/b><\/h2>\n

Trong ti\u1ebfp th\u1ecb, chi\u1ebfn d\u1ecbch IMC (Integrated Marketing CommMasterskillstions) l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n, k\u1ebft h\u1ee3p c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ed3ng b\u1ed9 h\u00f3a th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch, nh\u1ea5t qu\u00e1n.\u00a0<\/span><\/p>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn d\u1ecbch IMC l\u00e0 g\u00ec?<\/p>\n<\/div>\n

C\u00e1ch ti\u1ebfp c\u1eadn IMC \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 ti\u1ebfp c\u1eadn t\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb \u0111a d\u1ea1ng, bao g\u1ed3m c\u1ea3 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang.<\/span><\/p>\n

M\u1ed9t s\u1ed1 l\u1ee3i \u00edch m\u00e0 b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch IMC:<\/span><\/p>\n

    \n
  • X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n<\/span><\/li>\n
  • T\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/span><\/li>\n
  • X\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch<\/span><\/li>\n
  • T\u1ed1i \u01b0u ho\u00e1 chi ph\u00ed s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u00ean nhi\u1ec1u k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c nhau<\/span><\/li>\n
  • T\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3 c\u1ee7a chi\u1ebfn d\u1ecbch\u00a0<\/span><\/li>\n<\/ul>\n

    C\u00e1c b\u01b0\u1edbc tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch IMC<\/b><\/h2>\n

    V\u1edbi nh\u1eefng l\u1ee3i \u00edch m\u00e0 chi\u1ebfn d\u1ecbch IMC c\u00f3 th\u1ec3 mang l\u1ea1i, quan tr\u1ecdng l\u00e0 ph\u1ea3i thi\u1ebft k\u1ebf m\u1ed9t k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb t\u00edch h\u1ee3p th\u1eadt chi ti\u1ebft v\u00e0 t\u1ec9 m\u1ec9. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 \u0111\u1ec3 tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch IMC hi\u1ec7u qu\u1ea3:<\/span><\/p>\n

    B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/b><\/h3>\n

    B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch IMC l\u00e0 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111\u1ec1 xu\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n b\u01b0\u1edbc n\u00e0y:<\/span><\/p>\n

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    • C\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c b\u00e1o c\u00e1o v\u00e0 th\u1ed1ng k\u00ea li\u00ean quan \u0111\u1ebfn ng\u00e0nh ngh\u1ec1 ho\u1eb7c l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng.\u00a0<\/span><\/li>\n
    • Ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5\u00a0<\/span><\/li>\n
    • S\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n t\u00edch nh\u01b0 PESTEL, Porter\u2019s five forces, SWOT v\u00e0 Marketing 4P,\u2026. \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 th\u1ecb tr\u01b0\u1eddng kinh doanh c\u1ee7a b\u1ea1n<\/span><\/li>\n
    • Ti\u1ebfn h\u00e0nh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch\u00a0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/li>\n<\/ul>\n

      B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch<\/b><\/h3>\n

      Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng, t\u1ee9c l\u00e0 m\u1ee5c ti\u00eau ph\u1ea3i ph\u1ea3n \u00e1nh \u0111\u00fang nhu c\u1ea7u hi\u1ec7n t\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. \u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o m\u00f4 h\u00ecnh SMART d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n

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      • C\u1ee5 th\u1ec3 (Specific): M\u1ee5c ti\u00eau c\u1ea7n \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 c\u1ee5 th\u1ec3 v\u00e0 chi ti\u1ebft, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c th\u00e0nh vi\u00ean tham gia th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch \u0111\u1ec1u c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c qu\u00e1 tr\u00ecnh<\/span><\/li>\n
      • C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c (Measurable): M\u1ee5c ti\u00eau c\u1ea7n \u0111i k\u00e8m v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c<\/span><\/li>\n
      • Kh\u1ea3 thi (Achievable): M\u1ee5c ti\u00eau c\u1ea7n c\u00f3 t\u00ednh kh\u1ea3 thi, t\u1ee9c l\u00e0 n\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong ph\u1ea1m vi c\u1ee7a t\u00e0i nguy\u00ean v\u00e0 th\u1eddi gian c\u1ee7a chi\u1ebfn d\u1ecbch.<\/span><\/li>\n
      • Th\u1ef1c t\u1ebf (Realistic): M\u1ee5c ti\u00eau c\u1ea7n ph\u1ea3i th\u1ef1c t\u1ebf, \u0111\u1ea3m b\u1ea3o ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u hi\u1ec7n t\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng\u00a0<\/span><\/li>\n
      • C\u00f3 th\u1eddi h\u1ea1n (Time-bound): \u0110\u1ec3 t\u1ea1o \u00e1p l\u1ef1c v\u00e0 qu\u1ea3n l\u00fd th\u1eddi gian hi\u1ec7u qu\u1ea3, m\u1ee5c ti\u00eau c\u1ea7n ph\u1ea3i c\u00f3 th\u1eddi h\u1ea1n c\u1ee5 th\u1ec3 \u0111\u1ec3 ho\u00e0n th\u00e0nh.<\/span><\/li>\n<\/ul>\n
        \"\u1ee8ng<\/p>\n

        \u1ee8ng d\u1ee5ng m\u00f4 h\u00ecnh SMART khi x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch IMC<\/p>\n<\/div>\n

        Khi s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh SMART trong chi\u1ebfn l\u01b0\u1ee3c IMC, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 chi ti\u1ebft, \u0111\u1ed3ng th\u1eddi \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 tri\u1ec3n khai chi\u1ebfn d\u1ecbch theo t\u1eebng b\u01b0\u1edbc nh\u1ecf h\u01a1n. M\u1ee5c \u0111\u00edch n\u00e0y c\u0169ng gi\u00fap c\u00e1c th\u00e0nh vi\u00ean tham gia chi\u1ebfn d\u1ecbch IMC \u0111\u1ec1u c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chung, t\u1eeb \u0111\u00f3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn d\u1ecbch \u0111ang di\u1ec5n ra theo \u0111\u00fang h\u01b0\u1edbng v\u00e0 m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch.<\/span><\/p>\n

        B\u01b0\u1edbc 3: Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><\/h3>\n

        C\u00f3 2 ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn m\u00e0 doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/span><\/p>\n

        Nghi\u00ean c\u1ee9u d\u1ef1a tr\u00ean c\u01a1 s\u1edf l\u00fd thuy\u1ebft\u00a0<\/b><\/h4>\n

        Nghi\u00ean c\u1ee9u s\u1ebd d\u1ef1a tr\u00ean khung l\u00fd thuy\u1ebft c\u00f3 s\u1eb5n ho\u1eb7c \u0111\u00e3 \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u v\u00e0 c\u00f4ng nh\u1eadn tr\u01b0\u1edbc \u0111\u00f3. V\u00ed d\u1ee5: l\u00fd thuy\u1ebft v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng, l\u00fd thuy\u1ebft th\u00e1p nhu c\u1ea7u Maslow,..<\/span><\/p>\n

        L\u01b0u \u00fd khi s\u1eed d\u1ee5ng khung l\u00fd thuy\u1ebft c\u00f3 s\u1eb5n, c\u00e1c marketer c\u1ea7n c\u00e2n nh\u1eafc t\u00ednh ph\u00f9 h\u1ee3p v\u00e0 kh\u1ea3 n\u0103ng \u00e1p d\u1ee5ng c\u1ee7a khung l\u00fd thuy\u1ebft \u0111\u00f3 v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u, c\u0169ng nh\u01b0 nh\u1eefng m\u1eb7t h\u1ea1n ch\u1ebf c\u1ee7a khung l\u00fd thuy\u1ebft. C\u00f3 th\u1ec3 k\u1ebft h\u1ee3p nhi\u1ec1u khung l\u00fd thuy\u1ebft v\u00e0o c\u00f9ng m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u.<\/span><\/p>\n

        Nghi\u00ean c\u1ee9u d\u1ef1a tr\u00ean t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf<\/b><\/h4>\n

        Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp th\u00f4ng tin th\u1ef1c t\u1ebf v\u1ec1 kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 kh\u1ea3o s\u00e1t, quan s\u00e1t v\u00e0 theo d\u00f5i h\u00e0nh vi c\u1ee7a h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c ti\u00eau ch\u00ed th\u00f4ng th\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u00e0 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng:<\/span><\/p>\n

        \"Nghi\u00ean<\/p>\n

        Nghi\u00ean c\u1ee9u ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/p>\n<\/div>\n

        D\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc:<\/b><\/p>\n

          \n
        • Gi\u1edbi t\u00ednh (Nam, n\u1eef ho\u1eb7c gi\u1edbi t\u00ednh kh\u00e1c)<\/span><\/li>\n
        • \u0110\u1ed9 tu\u1ed5i<\/span><\/li>\n
        • T\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n<\/span><\/li>\n
        • Ngh\u1ec1 nghi\u1ec7p<\/span><\/li>\n
        • Tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n<\/span><\/li>\n
        • Thu nh\u1eadp trung b\u00ecnh<\/span><\/li>\n<\/ul>\n

          D\u1ef1a tr\u00ean t\u00e2m l\u00fd h\u1ecdc:<\/b><\/p>\n

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          • T\u00ednh c\u00e1ch v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u1ea3m x\u00fac<\/span><\/li>\n
          • S\u1ef1 \u1ea3nh h\u01b0\u1edfng t\u1eeb m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i<\/span><\/li>\n
          • S\u1edf th\u00edch v\u00e0 \u0111am m\u00ea<\/span><\/li>\n
          • M\u1ed1i quan t\u00e2m v\u00e0 gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n<\/span><\/li>\n
          • M\u1ed1i quan h\u1ec7 gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8<\/span><\/li>\n<\/ul>\n

            D\u1ef1a tr\u00ean h\u00e0nh vi ti\u00eau d\u00f9ng:<\/b><\/p>\n

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            • N\u01a1i mua s\u1eafm th\u01b0\u1eddng xuy\u00ean (si\u00eau th\u1ecb, ch\u1ee3, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i).<\/span><\/li>\n
            • H\u00ecnh th\u1ee9c mua s\u1eafm (online hay offline)<\/span><\/li>\n
            • Ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n (banking, ti\u1ec1n m\u1eb7t, app,\u2026)<\/span><\/li>\n
            • L\u00fd do l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, m\u1ee9c \u0111\u1ed9 c\u1ea7n thi\u1ebft c\u1ee7a s\u1ea3n ph\u1ea9m<\/span><\/li>\n
            • T\u1ea7n su\u1ea5t mua s\u1eafm, giai \u0111o\u1ea1n mua s\u1eafm<\/span><\/li>\n
            • Quan s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf th\u1ef1c t\u1ebf \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi, m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ho\u1eb7c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/li>\n
            • Nghi\u00ean c\u1ee9u th\u00f3i quen truy\u1ec1n th\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng, bao g\u1ed3m: n\u1ec1n t\u1ea3ng m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd ti\u1ebfp nh\u1eadn th\u00f4ng tin, c\u00e1ch h\u1ecd ti\u00eau th\u1ee5 th\u00f4ng tin v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau.<\/span><\/li>\n<\/ul>\n

              Ngo\u00e0i ra, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 s\u1ebd \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n t\u1ef1 m\u00ecnh tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u1eeb ph\u00eda g\u00f3c nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

              V\u00ec v\u1eady, \u0111\u1ec3 c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n k\u1ebft h\u1ee3p c\u1ea3 hai ph\u01b0\u01a1ng ph\u00e1p v\u00e0 xem x\u00e9t ch\u00fang c\u00f9ng nhau. Tr\u01b0\u1edbc h\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u01a1 s\u1edf khung l\u00fd thuy\u1ebft. Sau khi h\u00ecnh th\u00e0nh ch\u00e2n dung kh\u00e1ch h\u00e0ng s\u01a1 b\u1ed9, b\u1ea1n n\u00ean ti\u1ebfn h\u00e0nh thu th\u1eadp th\u00f4ng tin v\u00e0 \u0111i\u1ec1u ch\u1ec9nh, b\u1ed5 sung n\u00f3 \u0111\u1ec3 ph\u1ea3n \u00e1nh m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c h\u01a1n t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c nh\u1eefng mong mu\u1ed1n v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

              B\u01b0\u1edbc 4: Thi\u1ebft k\u1ebf \u00fd t\u01b0\u1edfng truy\u1ec1n th\u00f4ng cho chi\u1ebfn d\u1ecbch<\/b><\/h3>\n

              Trong b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng n\u00e0o \u0111\u1ec1u c\u0169ng c\u1ea7n c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng l\u1edbn. Do \u0111\u00f3, sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t \u00fd t\u01b0\u1edfng c\u1ee5 th\u1ec3 cho chi\u1ebfn d\u1ecbch marketing, \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh s\u1eb5n tr\u01b0\u1edbc \u0111\u00f3.<\/span><\/p>\n

              \"Thi\u1ebft<\/p>\n

              Thi\u1ebft k\u1ebf \u00fd t\u01b0\u1edfng l\u1edbn cho chi\u1ebfn d\u1ecbch IMC<\/p>\n<\/div>\n

              B\u00ean c\u1ea1nh nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng \u0111\u00e3 n\u00eau \u1edf tr\u00ean, c\u00f2n m\u1ed9t s\u1ed1 l\u01b0u \u00fd quan tr\u1ecdng kh\u00e1c khi thi\u1ebft k\u1ebf \u00fd t\u01b0\u1edfng l\u1edbn cho chi\u1ebfn d\u1ecbch IMC:<\/span><\/p>\n

                \n
              • \u0110\u1ed9c \u0111\u00e1o v\u00e0 s\u00e1ng t\u1ea1o: \u00dd t\u01b0\u1edfng l\u1edbn c\u1ea7n ph\u1ea3i th\u1ef1c s\u1ef1 \u0111\u1ed9c \u0111\u00e1o v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 n\u1ed5i b\u1eadt gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, kh\u00f4ng n\u00ean sao ch\u00e9p ho\u1eb7c l\u1eb7p l\u1ea1i c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u01b0\u1edbc \u0111\u00f3<\/span><\/li>\n
              • B\u00e1m s\u00e1t v\u00e0o m\u1ee5c ti\u00eau v\u00e0 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng, s\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n
              • B\u1eaft k\u1ecbp \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00e2n nh\u1eafc t\u00edch h\u1ee3p v\u00e0o chi\u1ebfn l\u01b0\u1ee3c IMC.<\/span><\/li>\n<\/ul>\n

                B\u01b0\u1edbc 5: L\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng\u00a0<\/b><\/h3>\n

                K\u1ebf ho\u1ea1ch IMC c\u1ea7n n\u00eau r\u00f5 c\u00e1c b\u01b0\u1edbc nh\u1ecf c\u1ea7n tri\u1ec3n khai \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a \u00fd t\u01b0\u1edfng l\u1edbn c\u1ee7a chi\u1ebfn d\u1ecbch. C\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd khi l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng:<\/span><\/p>\n

                  \n
                • Ng\u00e2n s\u00e1ch v\u00e0 th\u1eddi gian:<\/b> X\u00e1c \u0111\u1ecbnh ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh v\u00e0 th\u1eddi gian c\u1ee5 th\u1ec3 cho t\u1eebng giai \u0111o\u1ea1n c\u1ee7a chi\u1ebfn d\u1ecbch. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m ng\u00e2n s\u00e1ch cho qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, s\u1ea3n xu\u1ea5t n\u1ed9i dung\u2026 v\u00e0 th\u1eddi gian tri\u1ec3n khai chi\u1ebfn d\u1ecbch.<\/span><\/li>\n
                • \u0110\u1ed9i ng\u0169 tham gia:<\/b> S\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean c\u1ea7n tham gia v\u00e0o chi\u1ebfn d\u1ecbch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u00e2n b\u1ed5 c\u00f4ng vi\u1ec7c ph\u00f9 h\u1ee3p. C\u00f3 th\u1ec3 bao g\u1ed3m bi\u00ean t\u1eadp vi\u00ean n\u1ed9i dung, nh\u00e0 thi\u1ebft k\u1ebf, nh\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, v\u00e0 c\u00e1c chuy\u00ean gia truy\u1ec1n th\u00f4ng kh\u00e1c,\u2026<\/span><\/li>\n
                • C\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u1ed5 tr\u1ee3:<\/b> Xem x\u00e9t c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u1ed5 tr\u1ee3 s\u1ebd tri\u1ec3n khai xuy\u00ean su\u1ed1t c\u00f9ng ho\u1ea1t \u0111\u1ed9ng ch\u00ednh. V\u00ed d\u1ee5: s\u1ef1 ki\u1ec7n ch\u00e0o m\u1eebng s\u1ea3n ph\u1ea9m, l\u1ec5 k\u00fd k\u1ebft v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i,\u2026.<\/span><\/li>\n
                • Kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p truy\u1ec1n th\u00f4ng, t\u01b0\u01a1ng t\u00e1c \u0111a k\u00eanh:<\/b> \u0110\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c y\u1ebfu t\u1ed1 truy\u1ec1n th\u00f4ng (nh\u01b0 qu\u1ea3ng c\u00e1o, n\u1ed9i dung, PR) \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi nhau m\u1ed9t c\u00e1ch h\u00e0i h\u00f2a \u0111\u1ec3 t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng nh\u1ea5t trong vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/li>\n
                • KPIs (Key Performance Indicators):<\/b> \u0110\u1eb7t ra c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t quan tr\u1ecdng m\u00e0 b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c qua chi\u1ebfn d\u1ecbch. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o ki\u1ec3m so\u00e1t hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch th\u1ec3 hi\u1ec7n qua c\u00e1c s\u1ed1 li\u1ec7u nhue t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, truy c\u1eadp trang website, m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u,\u2026<\/span><\/li>\n<\/ul>\n

                  B\u01b0\u1edbc 6: Tri\u1ec3n khai, gi\u00e1m s\u00e1t, \u0111i\u1ec1u ch\u1ec9nh\u00a0<\/b><\/h3>\n

                  Khi \u0111\u00e3 ho\u00e0n t\u1ea5t k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c IMC, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 tri\u1ec3n khai, gi\u00e1m s\u00e1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch. Qu\u00e1 tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 k\u1ebft th\u00fac \u1edf vi\u1ec7c \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch, m\u00e0 c\u00f2n bao g\u1ed3m vi\u1ec7c li\u00ean t\u1ee5c ph\u00e2n t\u00edch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 n\u1eafm b\u1eaft nh\u1eefng thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng, c\u0169ng nh\u01b0 thay \u0111\u1ed5i m\u1edbi trong h\u00e0nh vi v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

                  Nh\u01b0 v\u1eady, vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb t\u00edch h\u1ee3p c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p. Tuy nhi\u00ean, n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00f3ng g\u00f3p \u0111\u00e1ng k\u1ec3 v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch truy\u1ec1n t\u1ea3i m\u1ed9t th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng, b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, x\u00e2y d\u1ef1ng s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat s\u1ef1 tin t\u01b0\u1edfng t\u1eeb ph\u00eda h\u1ecd. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ea1o n\u00ean m\u1ed9t h\u1ec7 th\u1ed1ng ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3.\u00a0<\/span><\/p>\n

                  Xem th\u00eam:<\/strong><\/em><\/p>\n

                  C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng<\/strong><\/em><\/p>\n

                  C\u00e1ch X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c Marketing Online Hi\u1ec7u Qu\u1ea3<\/strong><\/em><\/p>\n

                  9 b\u00ed quy\u1ebft x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh hi\u1ec7u qu\u1ea3<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                  Trong th\u1eddi \u0111\u1ea1i s\u1ed1, khi m\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t trong vi\u1ec7c thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00ec vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd l\u1ea1i tr\u1edf n\u00ean c\u1ef1c k\u1ef3 quan tr\u1ecdng. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao chi\u1ebfn d\u1ecbch\u00a0IMC (Integrated Marketing CommMasterskillstion) tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch \u0111\u1ed3ng nh\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng. IMC s\u1ebd gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53292"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53292"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53292\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}