{"id":53315,"date":"2023-12-20T07:02:44","date_gmt":"2023-12-20T00:02:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/imc-la-gi-vai-tro-cua-imc-doi-voi-doanh-nghiep.html"},"modified":"2023-12-20T07:02:44","modified_gmt":"2023-12-20T00:02:44","slug":"imc-la-gi-vai-tro-cua-imc-doi-voi-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/imc-la-gi-vai-tro-cua-imc-doi-voi-doanh-nghiep.html","title":{"rendered":"IMC l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a IMC \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p"},"content":{"rendered":"
\n

Theo m\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a RWS, kho\u1ea3ng 90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i nh\u1eadn \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh, t\u01b0\u01a1ng t\u00e1c tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb kh\u00e1c nhau. V\u1edbi xu h\u01b0\u1edbng n\u00e0y, doanh nghi\u1ec7p \u0111ang d\u1ea7n th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb t\u00edch h\u1ee3p, v\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 c\u00e1ch m\u00e0 chi\u1ebfn l\u01b0\u1ee3c IMC h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n.<\/span><\/p>\n

IMC l\u00e0 g\u00ec?<\/b><\/h2>\n

IMC (Integrated Marketing CommMasterskillstion) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb t\u00edch h\u1ee3p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ho\u1eb7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c v\u00e0 nh\u1ea5t qu\u00e1n. IMC bao g\u1ed3m s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c nhau, t\u1eeb ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ebfn t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i, quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c.<\/span><\/p>\n

\u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd, IMC kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng ri\u00eang cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p m\u00e0 c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng kh\u00e1c c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

\"IMC<\/p>\n

IMC l\u00e0 g\u00ec?<\/p>\n<\/div>\n

Vai tr\u00f2 c\u1ee7a IMC \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/b><\/h2>\n

Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn. Tuy nhi\u00ean, vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 theo d\u00f5i t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p v\u00e0 kh\u00f3 kh\u0103n h\u01a1n. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra m\u1ed9t y\u00eau c\u1ea7u chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y ho\u1ea1t \u0111\u1ed9ng m\u1ed9t c\u00e1ch \u0111\u1ed3ng nh\u1ea5t v\u00e0 h\u00e0i h\u00f2a v\u1edbi nhau. \u0110\u00e2y c\u0169ng l\u00e0 l\u00fac m\u00e0 chi\u1ebfn l\u01b0\u1ee3c IMC ph\u00e1t huy t\u00e1c d\u1ee5ng c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 vai tr\u00f2 c\u1ee7a IMC \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p:<\/span><\/p>\n

Kh\u1ea3 n\u0103ng g\u1ee3i nh\u1edb th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n: <\/b>Chi\u1ebfn d\u1ecbch IMC c\u00f3 th\u1ec3 \u0111\u1ea1t hi\u1ec7u su\u1ea5t cao h\u01a1n b\u1edfi v\u00ec ch\u00fang t\u1ed3n t\u1ea1i tr\u00ean m\u1ecdi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n \u0111\u1ec3 nh\u1edb l\u1ea1i qu\u1ea3ng c\u00e1o v\u00e0 th\u00f4ng \u0111i\u1ec7p m\u00e0 doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/span><\/p>\n

Ti\u1ebft ki\u1ec7m chi ph\u00ed, th\u1eddi gian hi\u1ec7u qu\u1ea3: <\/b>V\u1edbi chi\u1ebfn d\u1ecbch IMC, b\u1ea1n ch\u1ec9 c\u1ea7n t\u1ea1o m\u1ed9t th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i nh\u1ea5t qu\u00e1n cho to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch v\u00e0 tri\u1ec3n khai n\u00f3 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o s\u1ef1 \u0111\u1ed3ng nh\u1ea5t \u1edf c\u00e1c k\u00eanh m\u00e0 c\u00f2n gi\u00fap gi\u1ea3m chi ph\u00ed v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n cho doanh nghi\u1ec7p.<\/span><\/p>\n

\"Vai<\/p>\n

Vai tr\u00f2 c\u1ee7a IMC \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/p>\n<\/div>\n

T\u1eadp trung v\u00e0o c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng:<\/b> M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch IMC l\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i nh\u1ea5t qu\u00e1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng v\u00e0 l\u00f2ng trung th\u00e0nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

C\u1ee7ng c\u1ed1 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb l\u1eabn nhau:<\/b> C\u00e1c k\u00eanh ti\u1ebfp th\u1ecb c\u00f3 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c l\u1eabn nhau \u0111\u1ec3 t\u1ea1o ra m\u1ed9t t\u00e1c \u0111\u1ed9ng k\u1ebft h\u1ee3p m\u1ea1nh m\u1ebd th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. \u0110\u00e2y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201chi\u1ec7u \u1ee9ng b\u00e1nh \u0111\u00e0 trong ti\u1ebfp th\u1ecb\u201d c\u1ee7a Rand Fishkin. Theo \u0111\u00f3, hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean n\u1ed9i dung, SEO, l\u1eddi truy\u1ec1n mi\u1ec7ng, \u0111\u01b0a tin b\u00e1o ch\u00ed,\u2026.<\/span><\/p>\n

V\u00ed d\u1ee5 v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch IMC th\u00e0nh c\u00f4ng<\/b><\/h2>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a Ascend2, h\u01a1n 72% c\u00e1c doanh nghi\u1ec7p b\u00e1o c\u00e1o r\u1eb1ng h\u1ecd \u0111ang t\u00edch h\u1ee3p c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u1ee7a h\u1ecd \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m \u0111\u1ed3ng nh\u1ea5t cho kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, c\u00f3 th\u1ec3 th\u1ea5y vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ti\u1ebfp th\u1ecb \u0111\u1ed3ng nh\u1ea5t \u0111ang l\u00e0 m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong th\u1eddi \u0111\u1ea1i s\u1ed1 ho\u00e1. \u0110\u1ec3 c\u00f3 c\u00e1i nh\u00ecn chi ti\u1ebft v\u1ec1 qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a IMC, h\u00e3y xem x\u00e9t m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n

Nike \u2013 chi\u1ebfn d\u1ecbch IMC ti\u1ebfp c\u1eadn h\u01b0\u1edbng t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/b><\/h3>\n

N\u0103m , Nike \u0111\u00e3 t\u00edch h\u1ee3p th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i c\u00e1c chi nh\u00e1nh c\u1ee7a c\u1eeda h\u00e0ng v\u00e0o \u1ee9ng d\u1ee5ng tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd. Th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u1ec1 s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean \u1ee9ng d\u1ee5ng tr\u1ef1c tuy\u1ebfn, c\u00e1c c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n tr\u1ef1c ti\u1ebfp c\u00e1c chi\u1ebfn d\u1ecbch c\u00e1 nh\u00e2n h\u00f3a t\u1ea1i c\u1eeda h\u00e0ng. B\u1eb1ng c\u00e1ch n\u00e0y, Nike \u0111\u00e3 c\u1ea3i thi\u1ec7n doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd t\u1eeb mua s\u1eafm tr\u1ef1c tuy\u1ebfn sang mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng. \u1ee8ng d\u1ee5ng th\u1eadm ch\u00ed c\u00f2n cho ph\u00e9p kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u ph\u00f2ng th\u1eed \u0111\u1ed3 v\u00e0 th\u1ef1c hi\u1ec7n ki\u1ec3m tra tr\u00ean \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n

K\u1ebft qu\u1ea3 l\u00e0 v\u00e0o n\u0103m nay, h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 giao d\u1ecbch c\u1ee7a Nike \u0111\u00e3 \u0111\u1ebfn t\u1eeb c\u00e1c th\u00e0nh vi\u00ean v\u00e0 ng\u01b0\u1eddi d\u00f9ng \u1ee9ng d\u1ee5ng, mang l\u1ea1i doanh thu trung b\u00ecnh cao h\u01a1n 40%.<\/span><\/p>\n

Audi \u2013 chi\u1ebfn d\u1ecbch IMC nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\u00a0<\/b><\/h3>\n

N\u0103m , Audi \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ti\u1ebfp th\u1ecb xe \u0111i\u1ec7n tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u, k\u00e8m theo kh\u1ea9u hi\u1ec7u m\u1edbi \u201cFuture Is An Attitude\u201d (T\u01b0\u01a1ng lai l\u00e0 m\u1ed9t th\u00e1i \u0111\u1ed9). Chi\u1ebfn d\u1ecbch \u201cStory of Progress\u201d \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00e1 nh\u00e2n t\u1ea1i Nam Phi \u0111\u1ec3 chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd, nh\u1ea5n m\u1ea1nh tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 thay \u0111\u1ed5i to\u00e0n c\u1ea7u. C\u00e1ch ti\u1ebfp c\u1eadn m\u00e0 Audi s\u1eed d\u1ee5ng trong chi\u1ebfn d\u1ecbch n\u00e0y bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a c\u1ea3 hai ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb theo chi\u1ec1u d\u1ecdc v\u00e0 chi\u1ec1u ngang. \u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng duy nh\u1ea5t m\u1ed9t kh\u1ea9u hi\u1ec7u trong su\u1ed1t to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch gi\u00fap th\u1ec3 hi\u1ec7n s\u1ef1 li\u00ean k\u1ebft v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n v\u1edbi c\u00e1c video kh\u00e1c trong chi\u1ebfn d\u1ecbch.<\/span><\/p>\n

\"C\u00e1c<\/p>\n

C\u00e1c chi\u1ebfn d\u1ecbch IMC th\u00e0nh c\u00f4ng<\/p>\n<\/div>\n

Domino \u2013 chi\u1ebfn d\u1ecbch IMC h\u01b0\u1edbng t\u1edbi tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/b><\/h3>\n

V\u1edbi m\u1ee5c ti\u00eau t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u1eb7t h\u00e0ng nhanh g\u1ecdn v\u00e0 ti\u1ec7n l\u1ee3i, trong \u0111\u00f3 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ph\u1ea3i m\u1ea5t qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 nh\u1eadp th\u00f4ng tin thanh to\u00e1n, c\u1eadp nh\u1eadt \u0111\u1ecba ch\u1ec9 giao h\u00e0ng,\u2026 chi\u1ebfn d\u1ecbch \u201cAnyWare\u201d c\u1ee7a Domino \u0111\u00e3 th\u00e0nh c\u00f4ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y. Domino \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1eb7t h\u00e0ng linh ho\u1ea1t v\u00e0 t\u00edch h\u1ee3p v\u1edbi h\u1ea7u h\u1ebft c\u00e1c n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng nh\u01b0 Twitter, Facebook Messenger, Amazon Alexa, v\u00e0 th\u1eadm ch\u00ed c\u1ea3 \u0111\u1ed3ng h\u1ed3 th\u00f4ng minh \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01a1n \u0111\u1eb7t h\u00e0ng ngay l\u1eadp t\u1ee9c.<\/span><\/p>\n

Chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u1edbi h\u01a1n 2 tri\u1ec7u l\u01b0\u1ee3t hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u0111\u00e3 xu\u1ea5t hi\u1ec7n tr\u00ean nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh n\u1ed5i ti\u1ebfng. \u0110\u1eb7c bi\u1ec7t, chi\u1ebfn d\u1ecbch \u0111\u00e3 mang l\u1ea1i s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 trong s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng pizza th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb k\u1ef9 thu\u1eadt s\u1ed1.\u00a0<\/span><\/p>\n

C\u00f3 th\u1ec3 n\u00f3i, chi\u1ebfn d\u1ecbch IMC l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, t\u1ed5ng quan v\u00e0 \u0111a chi\u1ec1u trong th\u1eddi \u0111\u1ea1i s\u1ed1 ho\u00e1. B\u1eb1ng c\u00e1ch nh\u1ea5t qu\u00e1n th\u00f4ng \u0111i\u1ec7p tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, IMC gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1ed1i \u01b0u ho\u00e1 th\u1eddi gian v\u00e0 chi ph\u00ed trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 tri\u1ec3n khai chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, \u0111\u1ed3ng th\u1eddi t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng. Ch\u00ednh v\u00ec nh\u1eefng l\u1ee3i \u00edch n\u00e0y, IMC \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng trong n\u1ed7 l\u1ef1c c\u1ee7a c\u00e1c doanh nghi\u1ec7p n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ea1nh tranh.<\/span><\/p>\n

Xem th\u00eam:\u00a0\u00a0T\u1ed5ng h\u1ee3p c\u00e1c lo\u1ea1i h\u00ecnh marketing hi\u1ec7n nay<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Theo m\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a RWS, kho\u1ea3ng 90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i nh\u1eadn \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh, t\u01b0\u01a1ng t\u00e1c tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb kh\u00e1c nhau. V\u1edbi xu h\u01b0\u1edbng n\u00e0y, doanh nghi\u1ec7p \u0111ang d\u1ea7n th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb t\u00edch h\u1ee3p, v\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 c\u00e1ch m\u00e0 chi\u1ebfn l\u01b0\u1ee3c IMC h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53315"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53315"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53315\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}