{"id":53336,"date":"2023-12-20T07:06:56","date_gmt":"2023-12-20T00:06:56","guid":{"rendered":"https:\/\/masterskills.org\/blog\/content-storytelling-xu-huong-marketing-thu-hut-trieu-view.html"},"modified":"2023-12-20T07:06:56","modified_gmt":"2023-12-20T00:06:56","slug":"content-storytelling-xu-huong-marketing-thu-hut-trieu-view","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/content-storytelling-xu-huong-marketing-thu-hut-trieu-view.html","title":{"rendered":"Content storytelling \u2013 Xu h\u01b0\u1edbng marketing thu h\u00fat tri\u1ec7u view"},"content":{"rendered":"
\n

B\u1ea5t k\u1ef3 ai \u0111ang tham gia v\u00e0o l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec1u bi\u1ebft r\u1eb1ng s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t. B\u00ean c\u1ea1nh \u0111\u00f3, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 ti\u1ebfp x\u00fac v\u1edbi h\u00e0ng tr\u0103m qu\u1ea3ng c\u00e1o m\u1ed7i ng\u00e0y qua c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1. V\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c t\u1ec7p ng\u01b0\u1eddi xem mong mu\u1ed1n? Content storytelling, ho\u1eb7c ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n qua n\u1ed9i dung, \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng content\u00a0 quan tr\u1ecdng v\u00e0 m\u1ea1nh m\u1ebd trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb.\u00a0<\/span><\/p>\n

\"Ngh\u1ec7<\/p>\n

Ngh\u1ec7 thu\u1eadt storytelling l\u00e0 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng nhi\u1ec1u trong marketing<\/p>\n<\/div>\n

Content storytelling l\u00e0 g\u00ec?<\/b><\/h2>\n

Storytelling l\u00e0 ngh\u1ec7 thu\u1eadt s\u1eed d\u1ee5ng t\u1eeb ng\u00f4n ng\u1eef, h\u00ecnh \u1ea3nh ho\u1eb7c video \u0111\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n. M\u1ee5c ti\u00eau c\u1ee7a storytelling l\u00e0 kh\u01a1i g\u1ee3i s\u1ef1 t\u01b0\u1edfng t\u01b0\u1ee3ng v\u00e0 \u0111\u1ed3ng c\u1ea3m t\u1eeb ng\u01b0\u1eddi nghe \u0111\u1ed1i v\u1edbi th\u00f4ng \u0111i\u1ec7p m\u00e0 ng\u01b0\u1eddi k\u1ec3 mu\u1ed1n truy\u1ec1n \u0111\u1ea1t.\u00a0<\/span><\/p>\n

Trong ti\u1ebfp th\u1ecb, vi\u1ec7c s\u1eed d\u1ee5ng storytelling gi\u00fap thi\u1ebft l\u1eadp m\u1ed9t k\u1ebft n\u1ed1i c\u1ea3m x\u00fac hi\u1ec7u qu\u1ea3 v\u1edbi m\u1ecdi ng\u01b0\u1eddi. Qu\u00e1 tr\u00ecnh n\u00e0y gi\u00fap \u0111\u01b0a kh\u00e1ch h\u00e0ng g\u1ea7n h\u01a1n v\u1edbi doanh nghi\u1ec7p.<\/span><\/p>\n

Hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng content story<\/b><\/h2>\n

C\u00e1ch vi\u1ebft c\u00e1ch vi\u1ebft content storytelling mang l\u1ea1i t\u00edch c\u1ef1c cho doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o?\u00a0<\/span><\/p>\n

Storytelling thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3<\/b><\/h3>\n

V\u1edbi h\u00e0ng tri\u1ec7u content v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c tung ra m\u1ed7i ng\u00e0y, vi\u1ec7c c\u1ea1nh tranh \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t. M\u1ed9t trong nh\u1eefng l\u00fd do quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00e2u chuy\u1ec7n trong ti\u1ebfp th\u1ecb l\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd.\u00a0<\/span><\/p>\n

Con ng\u01b0\u1eddi d\u1ec5 y\u00eau th\u00edch nh\u1eefng c\u00e2u chuy\u1ec7n v\u00ec ch\u00fang m\u1ea1ch l\u1ea1c c\u0169ng nh\u01b0 c\u00f3 t\u00e1c \u0111\u1ed9ng t\u1edbi c\u1ea3m x\u00fac. Theo Stackla, 92% kh\u00e1ch h\u00e0ng mu\u1ed1n qu\u1ea3ng c\u00e1o gi\u1ed1ng m\u1ed9t c\u00e2u chuy\u1ec7n h\u01a1n. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh ph\u1ea7n n\u00e0o s\u1ee9c h\u00fat c\u1ee7a content storytelling \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Do \u0111\u00f3, n\u1ebfu bi\u1ebft c\u00e1ch \u00e1p d\u1ee5ng ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n c\u1ea3m x\u00fac, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd nhanh ch\u00f3ng t\u00ecm \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

Content d\u1ea1ng storytelling th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng\u00a0<\/b><\/h3>\n

Storytelling l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap th\u00fac \u0111\u1ea9y c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u01b0 b\u00ecnh lu\u1eadn, chia s\u1ebb ho\u1eb7c mua h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, Hubspot c\u0169ng nghi\u00ean c\u1ee9u v\u00e0 k\u1ebft lu\u1eadn r\u1eb1ng c\u00e1c b\u00e0i vi\u1ebft d\u1ea1ng c\u00e2u chuy\u1ec7n s\u1ebd c\u00f3 l\u01b0\u1ee3t chia s\u1ebb cao h\u01a1n 25% so v\u1edbi n\u1ed9i dung th\u00f4ng th\u01b0\u1eddng. Ngo\u00e0i ra, Stackla c\u0169ng \u0111\u01b0a ra k\u1ebft lu\u1eadn nghi\u00ean c\u1ee9u c\u00f3 t\u1edbi 68% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/span><\/p>\n

D\u1eef li\u1ec7u n\u00e0y cho th\u1ea5y r\u1eb1ng content storytelling l\u00e0 m\u1ed9t c\u00e1ch k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u0169ng nh\u01b0 l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/span><\/p>\n

5 y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean content storytelling ch\u1ea5t l\u01b0\u1ee3ng<\/b><\/h2>\n

\u0110\u1ec3 t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o k\u1ecbch b\u1ea3n content c\u00f3 \u0111\u1ee7 5 y\u1ebfu t\u1ed1 l\u00e0 nh\u00e2n v\u1eadt, b\u1ed1i c\u1ea3nh, xung \u0111\u1ed9t, gi\u1ea3i quy\u1ebft, th\u00f4ng \u0111i\u1ec7p.<\/span><\/p>\n

Nh\u00e2n v\u1eadt<\/b><\/h3>\n

Nh\u00e2n v\u1eadt l\u00e0 y\u1ebfu t\u1ed1 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong b\u1ea5t k\u1ef3 c\u00e2u chuy\u1ec7n n\u00e0o. Vi\u1ec7c ph\u00e1t tri\u1ec3n tuy\u1ebfn nh\u00e2n v\u1eadt v\u1edbi nh\u1eefng t\u00ednh c\u00e1ch v\u00e0 \u0111\u1ed9ng c\u01a1 ri\u00eang gi\u00fap kh\u00e1n gi\u1ea3 k\u1ebft n\u1ed1i v\u1edbi b\u1ea3n th\u00e2n h\u1ecd d\u1ec5 d\u00e0ng h\u01a1n. Khi theo d\u00f5i c\u00e2u chuy\u1ec7n, h\u1ecd s\u1ebd nh\u1eadn th\u1ea5y s\u1ef1 li\u00ean quan c\u1ee7a b\u1ea3n th\u00e2n t\u1edbi tuy\u1ebfn nh\u00e2n v\u1eadt, t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i t\u1ef1 nhi\u00ean v\u1ec1 c\u1ea3m x\u00fac.\u00a0<\/span><\/p>\n

\"Chu\u1ea9n<\/p>\n

Chu\u1ea9n b\u1ecb tuy\u1ebfn nh\u00e2n v\u1eadt \u0111\u1ed9c \u0111\u00e1o khi l\u00e0m content digital storytelling<\/p>\n<\/div>\n

B\u1ed1i c\u1ea3nh<\/b><\/h3>\n

B\u1ed1i c\u1ea3nh ch\u00ednh l\u00e0 th\u1eddi gian v\u00e0 \u0111\u1ecba \u0111i\u1ec3m m\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n di\u1ec5n ra. B\u1eb1ng c\u00e1ch ch\u00fa \u00fd t\u1edbi c\u00e1c chi ti\u1ebft c\u1ee5 th\u1ec3 v\u1ec1 th\u1ec3 gi\u1edbi b\u1ea1n t\u1ea1o ra s\u1ebd gi\u00fap c\u00e2u chuy\u1ec7n tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng v\u00e0 \u0111\u00e1nh tin c\u1eady h\u01a1n. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ed1i c\u1ea3nh c\u0169ng c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed9c gi\u1ea3 m\u1ee5c ti\u00eau m\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng t\u1edbi.\u00a0<\/span><\/p>\n

Xung \u0111\u1ed9t<\/b><\/h3>\n

Xung \u0111\u1ed9t l\u00e0 \u0111\u1ed9ng c\u01a1 th\u00fac \u0111\u1ea9y to\u00e0n b\u1ed9 c\u00e2u chuy\u1ec7n t\u1edbi cao tr\u00e0o. S\u1ef1 m\u00e2u thu\u1eabn t\u1ea1o ra c\u0103ng th\u1eb3ng, k\u00edch th\u00edch c\u0169ng nh\u01b0 c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd c\u1ee7a ng\u01b0\u1eddi theo d\u00f5i. Xung \u0111\u1ed9t c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong ho\u1eb7c b\u00ean ngo\u00e0i c\u1ee7a nh\u00e2n v\u1eadt. Nh\u1eefng r\u00e0o c\u1ea3n, th\u00e1ch th\u1ee9c s\u1ebd \u0111\u1ea9y ng\u01b0\u1eddi \u0111\u1ecdc t\u1edbi mong mu\u1ed1n c\u1ea7n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 nhanh ch\u00f3ng. L\u00fac n\u00e0y, vi\u1ec7c m\u1edf kho\u00e1 nh\u1eefng m\u00e2u thu\u1eabn trong c\u00e2u chuy\u1ec7n s\u1ebd t\u1ea1o \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i cho kh\u00e1n gi\u1ea3.\u00a0<\/span><\/p>\n

Gi\u1ea3i quy\u1ebft<\/b><\/h3>\n

Gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 l\u00e0m r\u00f5 h\u00e0nh vi c\u0169ng nh\u01b0 gi\u1ea3i th\u00edch c\u00e1c t\u00ecnh ti\u1ebft c\u1ee7a c\u00e2u chuy\u1ec7n. B\u1ea1n c\u1ea7n tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng \u0111\u1ed9ng c\u01a1 c\u0169ng nh\u01b0 l\u1ef1a ch\u1ecdn c\u1ee7a tuy\u1ebfn nh\u00e2n v\u1eadt. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1n gi\u1ea3 hi\u1ec3u r\u00f5 t\u1ea1i sao c\u00e1c nh\u00e2n v\u1eadt l\u1ea1i l\u1ef1a ch\u1ecdn h\u00e0nh \u0111\u1ed9ng nh\u01b0 v\u1eady. Vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m r\u00f5 t\u00e2m l\u00fd c\u1ee7a nh\u00e2n v\u1eadt m\u00e0 c\u00f2n t\u1ea1o n\u00ean s\u1ef1 s\u00e2u s\u1eafc cho c\u00e2u chuy\u1ec7n.\u00a0<\/span><\/p>\n

Th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u00e2u chuy\u1ec7n<\/b><\/h3>\n

Th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u00e2u chuy\u1ec7n l\u00e0 c\u1ed1t l\u00f5i m\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i t\u1edbi kh\u00e1n gi\u1ea3. Th\u00f4ng \u0111i\u1ec7p c\u00f3 th\u1ec3 l\u00e0 b\u00e0i h\u1ecdc, s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3 ho\u1eb7c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng. Kh\u00f4ng c\u00f3 c\u00f4ng th\u1ee9c chung cho th\u00f4ng \u0111i\u1ec7p. Tuy nhi\u00ean, n\u00f3 c\u1ea7n th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c \u00fd ngh\u0129a, gi\u00e1 tr\u1ecb c\u0169ng nh\u01b0 t\u1ea7m nh\u00ecn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh n\u1eafm \u0111\u01b0\u1ee3c. Khi c\u00e2u chuy\u1ec7n k\u1ebft th\u00fac, th\u00f4ng \u0111i\u1ec7p n\u00e0y s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.\u00a0<\/span><\/p>\n

\"Th\u00f4ng<\/p>\n

Th\u00f4ng \u0111i\u1ec7p c\u1ea7n th\u1ec3 hi\u1ec7n r\u00f5 \u00fd ngh\u0129a ho\u1eb7c t\u1ea7m nh\u00ecn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

Kinh nghi\u1ec7m vi\u1ebft content storytelling thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc<\/b><\/h2>\n

\u0110\u1ec3\u00a0n\u00e2ng cao\u00a0k\u1ef9 n\u0103ng storytelling, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o 8 l\u01b0u \u00fd khi l\u00e0m n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y.\u00a0<\/span><\/p>\n

T\u0103ng y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac<\/b><\/h3>\n

C\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 tr\u1edf n\u00ean v\u00f4 \u00edch n\u1ebfu kh\u00f4ng k\u00edch th\u00edch \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac mong mu\u1ed1n c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. S\u1ef1 s\u1ee3 h\u00e3i, ho\u00e0i nghi, vui v\u1ebb, t\u1ee9c gi\u1eadn ho\u1eb7c b\u1ea5t k\u1ef3 c\u1ea3m x\u00fac n\u00e0o kh\u00e1c c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y t\u00e2m tr\u1ea1ng c\u1ee7a kh\u00e1n gi\u1ea3 ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 khi\u1ebfn c\u00e2u chuy\u1ec7n tr\u1edf n\u00ean \u0111\u00e1ng nh\u1edb. Thi\u1ebfu \u0111i c\u1ea3m x\u00fac, th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ed1 g\u1eafng truy\u1ec1n t\u1ea3i c\u00f3 th\u1ec3 b\u1ecb m\u1edd nh\u1ea1t v\u00e0 kh\u00f4ng \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n.<\/span><\/p>\n

\"B\u1ed5<\/p>\n

B\u1ed5 sung y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac v\u00e0o content storytelling<\/p>\n<\/div>\n

\u0110\u01b0a \u201canh h\u00f9ng\u201d v\u00e0o c\u00e2u chuy\u1ec7n<\/b><\/h3>\n

\u201cNg\u01b0\u1eddi h\u00f9ng\u201d trong c\u00e2u chuy\u1ec7n gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p khi c\u00e1c t\u00ecnh ti\u1ebft \u0111ang \u0111\u1ebfn cao tr\u00e0o. Qua t\u00ednh c\u00e1ch ho\u1eb7c h\u00e0nh \u0111\u1ed9ng c\u1ee7a nh\u00e2n v\u1eadt n\u00e0y, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u m\u1edbi m\u1ebb.\u00a0\u00a0<\/span><\/p>\n

S\u00e1ng t\u1ea1o h\u00ecnh th\u1ee9c c\u1ee7a c\u00e2u chuy\u1ec7n<\/b><\/h3>\n

Khi t\u1ea1o ra c\u00e1c c\u00e2u chuy\u1ec7n b\u1eb1ng v\u0103n b\u1ea3n, h\u00e3y c\u00e2n nh\u1eafc th\u00eam v\u00e0o h\u00ecnh \u1ea3nh, video v\u00e0 \u0111\u1ed3 h\u1ecda minh h\u1ecda\u2026. S\u1eed d\u1ee5ng m\u00e0u s\u1eafc thu h\u00fat v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 tr\u1ef1c quan s\u1ebd gi\u00fap c\u00e2u chuy\u1ec7n s\u1ed1ng \u0111\u1ed9ng v\u00e0 th\u00fa v\u1ecb h\u01a1n.<\/span><\/p>\n

Ngo\u00e0i v\u0103n b\u1ea3n, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o content storytelling b\u1eb1ng c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c nh\u01b0:<\/span><\/p>\n

    \n
  • Video<\/b>: Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t c\u00e1c video v\u1ec1 c\u00e1c c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb. B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111a d\u1ea1ng lo\u1ea1i video nh\u01b0 video ng\u1eafn k\u1ec3 chuy\u1ec7n, video t\u00e0i li\u1ec7u d\u1ea1ng ph\u00f3ng s\u1ef1 ho\u1eb7c b\u1ed9 phim ng\u1eafn. V\u00ed d\u1ee5, Google c\u0169ng \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1ch n\u00e0y \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u0103n ho\u00e1 l\u00e0m vi\u1ec7c qua phim The Intern.\u00a0<\/span><\/li>\n
  • Tranh \u1ea3nh<\/b>: Vi\u1ec7c t\u1ea1o ra h\u00ecnh \u1ea3nh \u0111\u1ed9ng ho\u1eb7c series h\u00ecnh \u1ea3nh v\u1ec1 ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3 gi\u00fap kh\u00e1n gi\u1ea3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/span><\/li>\n
  • Infographic<\/b>: Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o infographic \u0111\u1ec3 gi\u1ea3i th\u00edch m\u1ed9t quy tr\u00ecnh ho\u1eb7c chia s\u1ebb m\u1ed9t ph\u1ea7n c\u1ee7a l\u1ecbch s\u1eed\/s\u1ee9 m\u1ec7nh c\u1ee7a h\u1ecd.\u00a0<\/span><\/li>\n
  • Meme<\/b>: Meme l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng ng\u1eafn g\u1ecdn v\u00e0 l\u00e0 tr\u00e0o l\u01b0u content storytelling tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c meme h\u00e0i h\u01b0\u1edbc ho\u1eb7c s\u00e2u s\u1eafc li\u00ean quan \u0111\u1ebfn ng\u00e0nh c\u00f4ng nghi\u1ec7p ho\u1eb7c s\u1ea3n ph\u1ea9m. S\u1eed d\u1ee5ng meme c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u00ean n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb.\u00a0<\/span><\/li>\n<\/ul>\n
    \"M\u1ed9t<\/p>\n

    M\u1ed9t d\u1ea1ng storytelling qua h\u00ecnh \u1ea3nh<\/p>\n<\/div>\n

    Gi\u00fap c\u00e2u chuy\u1ec7n d\u1ec5 hi\u1ec3u, \u0111\u01a1n gi\u1ea3n<\/b><\/h3>\n

    Khi b\u1eaft \u0111\u1ea7u vi\u1ebft content storytelling, quan tr\u1ecdng nh\u1ea5t l\u00e0 b\u1ea1n c\u1ea7n \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110a s\u1ed1 \u0111\u1ed9c gi\u1ea3 kh\u00f4ng mu\u1ed1n \u0111\u1ecdc nh\u1eefng c\u00e2u chuy\u1ec7n d\u00e0i v\u00e0 ph\u1ee9c t\u1ea1p. V\u00ec v\u1eady, quy t\u1eafc quan tr\u1ecdng \u0111\u1ea7u ti\u00ean l\u00e0 gi\u1eef cho b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n ng\u1eafn g\u1ecdn v\u00e0 d\u1ec5 hi\u1ec3u.<\/span><\/p>\n

    T\u1eadn d\u1ee5ng y\u1ebfu t\u1ed1 multimedia<\/b><\/h3>\n

    Th\u1eddi \u0111\u1ea1i Internet v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1o ra l\u1ee3i th\u1ebf ph\u00e1t tri\u1ec3n chung cho doanh nghi\u1ec7p. C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn hi\u1ec7n nay bao g\u1ed3m Facebook, YouTube, TikTok c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u01b0a c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n

    \"N\u00ean<\/p>\n

    N\u00ean t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 chia s\u1ebb c\u00e1c c\u00e2u chuy\u1ec7n<\/p>\n<\/div>\n

    \u0110\u01b0a th\u1ef1c t\u1ebf v\u00e0o c\u00e2u chuy\u1ec7n<\/b><\/h3>\n

    H\u00e3y c\u1ed1 g\u1eafng \u0111\u01b0a nh\u1eefng th\u00f4ng tin t\u1eeb th\u1ef1c t\u1ebf v\u00e0o content storytelling. \u0110i\u1ec1u n\u00e0y s\u1ebd cho th\u1ea5y c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n d\u1ef1a c\u00f3 s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi tr\u1ea3i nghi\u1ec7m v\u00e0 c\u1ea3m x\u00fac th\u1ef1c c\u1ee7a kh\u00e1n gi\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng t\u00ednh x\u00e1c th\u1ef1c cho c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh:<\/span><\/p>\n

      \n
    • S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady: <\/b>D\u1eef li\u1ec7u hay s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c th\u1ed1ng k\u00ea c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 cho c\u00e1c t\u00ecnh ti\u1ebft trong c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, n\u1ebfu t\u1ea1o n\u1ed9i dung li\u00ean quan \u0111\u1ebfn \u0111\u1ea1i d\u1ecbch Covid, s\u1ed1 li\u1ec7u v\u1ec1 s\u1ef1 bi\u1ebfn chuy\u1ec3n kinh t\u1ebf ho\u1eb7c y t\u1ebf trong th\u1eddi gian n\u00e0y s\u1ebd gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc tin t\u01b0\u1edfng h\u01a1n.\u00a0<\/span><\/li>\n
    • C\u1ee5 th\u1ec3 ho\u00e1: <\/b>C\u00e2u chuy\u1ec7n c\u00e0ng c\u1ee5 th\u1ec3 th\u00ec c\u00e0ng \u0111\u00e1ng tin c\u1eady. Thay v\u00ec n\u00f3i r\u1eb1ng \u201cs\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i r\u1ea5t ch\u1ea5t l\u01b0\u1ee3ng\u201d th\u00ec h\u00e3y chia s\u1ebb v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u00e3 gi\u00fap \u00edch cho ai \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/li>\n<\/ul>\n
      \"Th\u00eam<\/p>\n

      Th\u00eam t\u00ednh thuy\u1ebft ph\u1ee5c cho c\u00e2u chuy\u1ec7n b\u1eb1ng c\u00e1c th\u00f4ng tin th\u1ef1c t\u1ebf<\/p>\n<\/div>\n

      Tham kh\u1ea3o m\u1eabu content storytelling c\u1ee7a Dove<\/b><\/h2>\n

      Dove \u0111\u00e3 s\u1eed d\u1ee5ng storytelling \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u00f4ng \u0111i\u1ec7p v\u1ec1 t\u00ecnh y\u00eau th\u1ef1c s\u1ef1 \u0111\u1ed1i v\u1edbi c\u00e1i \u0111\u1eb9p. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi t\u1ea5t c\u1ea3 ph\u1ee5 n\u1eef. Dove th\u00fac \u0111\u1ea9y s\u1ef1 t\u1ef1 tin s\u00e2u b\u00ean trong ph\u1ee5 n\u1eef v\u00e0 x\u00e1c nh\u1eadn r\u1eb1ng m\u1ed7i ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 v\u1ebb \u0111\u1eb9p ri\u00eang, kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o m\u00e0u da, chi\u1ec1u cao, v\u00f3c d\u00e1ng, hay tu\u1ed5i t\u00e1c c\u1ee7a h\u1ecd.<\/span><\/p>\n

      Trong \u0111\u00f3, content storytelling d\u1ea1ng phim ng\u1eafn c\u1ee7a Dove nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 \u0111\u1ed3ng c\u1ea3m. \u201cDaughters\u201d l\u00e0 b\u1ed9 phim \u00fd ngh\u0129a, n\u00f3i v\u1ec1 th\u00e1i \u0111\u1ed9 c\u1ee7a c\u00e1c c\u00f4 g\u00e1i tu\u1ed5i teen v\u00e0 m\u1eb9 c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi v\u1ebb \u0111\u1eb9p t\u1ef1 nhi\u00ean. Trong b\u1ed9 phim n\u00e0y, c\u00e1c c\u00f4 g\u00e1i chia s\u1ebb m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh v\u1ec1 nh\u1eefng c\u1ea3m x\u00fac t\u1ef1 ti khi \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c khuy\u1ebft \u0111i\u1ec3m v\u1ec1 ngo\u1ea1i h\u00ecnh, \u00e1p l\u1ef1c t\u1eeb b\u1ea1n b\u00e8 \u0111\u1ed3ng trang l\u1ee9a v\u00e0 c\u1ea3 vi\u1ec7c \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c r\u1ed1i lo\u1ea1n \u0103n u\u1ed1ng.\u00a0<\/span><\/p>\n

      Tuy nhi\u00ean, b\u00ean c\u1ea1nh \u0111\u00f3, b\u00e0 m\u1eb9 c\u1ee7a h\u1ecd c\u0169ng th\u1ec3 hi\u1ec7n nh\u1eefng n\u1ed7 l\u1ef1c \u0111\u00e1ng khen ng\u1ee3i trong vi\u1ec7c truy\u1ec1n \u0111\u1ea1t cho con g\u00e1i v\u1ec1 t\u00ecnh y\u00eau v\u00e0 t\u1ef1 tin v\u1ec1 b\u1ea3n th\u00e2n, c\u00f9ng v\u1edbi s\u1ef1 nhi\u1ec7t huy\u1ebft v\u00e0 t\u01b0 duy t\u00edch c\u1ef1c trong cu\u1ed9c s\u1ed1ng.<\/span><\/p>\n

      \"Content<\/p>\n

      Content storytelling c\u1ee7a Dove qu\u1ea3ng b\u00e1 v\u1ec1 v\u1ebb \u0111\u1eb9p th\u1ef1c s\u1ef1<\/p>\n<\/div>\n

      Nh\u1edd v\u00e0o c\u00e1ch l\u00e0m n\u00e0y, Dove \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng sau:\u00a0<\/span><\/p>\n

        \n
      • Truy\u1ec1n mi\u1ec7ng<\/b>: Dove ph\u00e1 v\u1ee1 nh\u1eefng \u0111\u1ecbnh ki\u1ebfn kh\u00f4ng \u0111\u00fang v\u1ec1 s\u1eafc \u0111\u1eb9p, m\u1ecdi ng\u01b0\u1eddi th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a h\u00e3ng \u1edf kh\u1eafp m\u1ecdi n\u01a1i. Ch\u00fang \u0111\u01b0\u1ee3c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tr\u00f2 chuy\u1ec7n v\u00e0 \u0111\u00e0i ph\u00e1t thanh ch\u00fa \u00fd, gi\u00fap Dove ti\u1ebfp th\u1ecb mi\u1ec5n ph\u00ed tr\u1ecb gi\u00e1 150 tri\u1ec7u USD v\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n
      • G\u00f3c nh\u00ecn c\u1ee7a m\u1ecdi ng\u01b0\u1eddi<\/b>: Dove \u0111\u00e3 gi\u00fap m\u1ecdi ng\u01b0\u1eddi nh\u1eadn di\u1ec7n b\u1ea3n th\u00e2n b\u1eb1ng c\u00e1ch \u0111\u1ec1 cao v\u1ebb \u0111\u1eb9p c\u1ee7a nh\u1eefng ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng v\u00e0 cho th\u1ea5y c\u00e1c qu\u1ea3ng c\u00e1o l\u00e0m \u0111\u1eb9p b\u00f3p m\u00e9o hi\u1ec7n th\u1ef1c nh\u01b0 th\u1ebf n\u00e0o.\u00a0<\/span><\/li>\n
      • Doanh s\u1ed1 v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/b>: Theo b\u00e1o c\u00e1o c\u1ee7a Dove, doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 t\u0103ng 10% trong v\u00f2ng 1 n\u0103m sau khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch Real Beauty. T\u1ef7 l\u1ec7 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Dove c\u0169ng t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3, t\u1eeb 70% l\u00ean 90%.<\/span><\/li>\n<\/ul>\n

        Khi bi\u1ebft c\u00e1ch k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn th\u00f4ng qua n\u1ed9i dung, b\u1ea1n \u0111ang m\u1edf c\u00e1nh c\u1eeda \u0111\u1ec3 thu h\u00fat tri\u1ec7u view v\u00e0 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng. H\u00e3y b\u1eaft \u0111\u1ea7u t\u1ea1o content storytelling marketing v\u00e0 s\u1eb5n s\u00e0ng cho h\u00e0nh tr\u00ecnh thu h\u00fat tri\u1ec7u view trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n ngay h\u00f4m nay!<\/span><\/p>\n

        Xem th\u00eam:<\/strong><\/em><\/p>\n

        Content marketing l\u00e0 g\u00ec? C\u00e1c d\u1ea1ng content marketing<\/strong><\/em><\/p>\n

        Content marketing hi\u1ec7u qu\u1ea3 khi\u1ebfn kh\u00e1ch h\u00e0ng quan t\u00e2m<\/strong><\/em><\/p>\n

        C\u00e1c c\u00f4ng c\u1ee5 content marketing d\u00e2n trong ng\u00e0nh kh\u00f4ng th\u1ec3 b\u1ecf qua<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        B\u1ea5t k\u1ef3 ai \u0111ang tham gia v\u00e0o l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec1u bi\u1ebft r\u1eb1ng s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t. B\u00ean c\u1ea1nh \u0111\u00f3, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 ti\u1ebfp x\u00fac v\u1edbi h\u00e0ng tr\u0103m qu\u1ea3ng c\u00e1o m\u1ed7i ng\u00e0y qua c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1. V\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c t\u1ec7p ng\u01b0\u1eddi xem mong mu\u1ed1n? Content storytelling, ho\u1eb7c ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n qua n\u1ed9i dung, \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng content\u00a0 quan tr\u1ecdng v\u00e0 m\u1ea1nh m\u1ebd trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53336"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53336"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53336\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}