{"id":53347,"date":"2023-12-20T07:09:03","date_gmt":"2023-12-20T00:09:03","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-marketing-cho-moi-giai-doan-khach-hang.html"},"modified":"2023-12-20T07:09:03","modified_gmt":"2023-12-20T00:09:03","slug":"chien-luoc-marketing-cho-moi-giai-doan-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-marketing-cho-moi-giai-doan-khach-hang.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c marketing cho m\u1ed7i giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
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Theo nghi\u00ean c\u1ee9u c\u1ee7a HubSpot, vi\u1ec7c s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u1ebfn 72%. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng tr\u01b0\u1edfng doanh thu doanh nghi\u1ec7p, m\u00e0 c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 g\u1eafn b\u00f3 gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng. Kh\u00e1m ph\u00e1 ngay c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing cho m\u1ed7i giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

H\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (Customer Journey) l\u00e0 to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb khi h\u1ecd nh\u1eadn bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn khi mua h\u00e0ng, s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 sau khi mua h\u00e0ng.\u00a0 H\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c giai \u0111o\u1ea1n ch\u00ednh nh\u01b0 giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c, c\u00e2n nh\u1eafc, quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, duy tr\u00ec v\u00e0 giai \u0111o\u1ea1n trung th\u00e0nh. T\u00f9y thu\u1ed9c v\u00e0o m\u1ed7i giai \u0111o\u1ea1n s\u1ebd c\u00f3 chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p v\u1edbi giai \u0111o\u1ea1n \u0111\u1ea5y.<\/span><\/p>\n

\"B\u1ea3ng<\/p>\n

B\u1ea3ng h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Giai \u0111o\u1ea1n 1: Nh\u1eadn th\u1ee9c (Awareness)<\/b><\/h2>\n

Giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean, khi kh\u00e1ch h\u00e0ng ch\u01b0a bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. M\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng thu\u1ed9c giai \u0111o\u1ea1n n\u00e0y l\u00e0\u00a0 gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, hi\u1ec3u \u0111\u01b0\u1ee3c l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 mang l\u1ea1i.<\/span><\/p>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing cho giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c<\/p>\n<\/div>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 cho giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c, c\u00e1c doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5:<\/span><\/p>\n

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  • X\u00e1c \u0111\u1ecbnh r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh l\u00e0 ai, h\u1ecd c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m g\u00ec, h\u1ecd \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 g\u00ec, h\u1ecd mong mu\u1ed1n g\u00ec \u1edf s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n gi\u00fap \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p, chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p<\/span><\/li>\n
  • X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u1edf giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c l\u00e0 g\u00ec. M\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng,\u2026\u00a0<\/span><\/li>\n
  • L\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh marketing ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.\u00a0<\/span><\/li>\n<\/ul>\n

    Chi\u1ebfn l\u01b0\u1ee3c marketing cho giai \u0111o\u1ea1n \u201cNh\u1eadn th\u1ee9c\u201d<\/b><\/h3>\n

    Trong giai \u0111o\u1ea1n n\u00e0y, chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ea7n xoa d\u1ecbu \u201cn\u1ed7i \u0111au\u201d c\u1ee7a kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, ho\u1eb7c th\u00f4ng qua l\u1eddi truy\u1ec1n mi\u1ec7ng. B\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u ch\u1eb7t ch\u1ebd v\u00e0 r\u00f5 r\u00e0ng<\/span><\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c PR (Public Relations \u2013 Quan h\u1ec7 c\u00f4ng ch\u00fang)<\/b><\/h4>\n

    Theo PRWeek, 82% marketers cho th\u1ea5y PR \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3:<\/span><\/p>\n

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    • T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, h\u1ed9i th\u1ea3o: Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c m\u1ed9t bu\u1ed5i ra m\u1eaft \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, c\u00e1c t\u00ednh n\u0103ng, l\u1ee3i \u00edch v\u00e0 c\u00f3 th\u1ec3 l\u1eafng nghe \u00fd ki\u1ebfn, gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/li>\n
    • H\u1ee3p t\u00e1c v\u1edbi c\u00e1c influencers: Nielsen cho th\u1ea5y 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3\u00a0 kh\u1ea3 n\u0103ng mua h\u00e0ng \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u b\u1edfi m\u1ed9t influencer. Th\u00f4ng qua \u0111\u00f3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 book Influencers li\u00ean quan \u0111\u1ebfn ng\u00e0nh m\u00e0 b\u1ea1n \u0111ang kinh doanh \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/span><\/li>\n
    • Truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn: vi\u1ebft b\u00e0i blog v\u1ec1 l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n, tham gia v\u00e0o c\u00e1c di\u1ec5n \u0111\u00e0n, c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn li\u00ean quan \u0111\u1ebfn ng\u00e0nh, v\u00e0 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung gi\u00e1 tr\u1ecb v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi theo d\u00f5i.<\/span><\/li>\n<\/ul>\n

      T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO)<\/b><\/h4>\n

      Theo s\u1ed1 li\u1ec7u t\u1eeb BrightEdge v\u00e0o , t\u00ecm ki\u1ebfm kh\u00f4ng t\u1ed1n ph\u00ed chi\u1ebfm \u0111\u1ebfn 53,3% t\u1ed5ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web \u0111\u00e3 minh ch\u1ee9ng r\u00f5 r\u00e0ng v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a SEO trong giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c. B\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh n\u1ed5i b\u1eadt h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng c\u00e1c th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p b\u1ea1n xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1eb7t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

      \"Chi\u1ebfn<\/p>\n

      Chi\u1ebfn l\u01b0\u1ee3c marketing v\u1ec1 SEO<\/p>\n<\/div>\n

      C\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 SEO m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a m\u00ecnh v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google Analytics, Google Search Console, SEMrush, Ahrefs, Yoast SEO (WordPress Plugin)<\/span><\/p>\n

      Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed<\/b><\/h4>\n

      Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed c\u00f3 th\u1ec3 r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 t\u1ea1o s\u1ef1 nh\u1eadn th\u1ee9c trong giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ef1 \u00e1n, ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi.<\/span><\/p>\n

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      • Qu\u1ea3ng c\u00e1o Google Ads \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google gi\u00fap ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/li>\n
      • Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i: S\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook Ads, Instagram Ads, Twitter Ads, Tik Tok Ads,. \u0111\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. B\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, s\u1edf th\u00edch, v\u00e0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n
      • Qu\u1ea3ng c\u00e1o tr\u00ean YouTube, TVC: Video khi\u1ebfn n\u1ed9i dung tr\u1edf n\u00ean sinh \u0111\u1ed9ng, d\u1ec5 truy\u1ec1n t\u1ea3i h\u01a1n. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o video tr\u00ean YouTube, TVC \u0111\u1ec3 t\u1ea1o s\u1ef1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<\/ul>\n

        Giai \u0111o\u1ea1n 2: C\u00e2n nh\u1eafc (Consideration)<\/b><\/h2>\n

        \u1ede giai \u0111o\u1ea1n c\u00e2n nh\u1eafc, c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 nh\u1eadn th\u1ee9c v\u1ec1 nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 \u0111ang l\u1ef1a ch\u1ecdn c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c nhau, bao g\u1ed3m c\u1ea3 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. H\u1ecd \u0111ang \u0111\u00e1nh gi\u00e1, nghi\u00ean c\u1ee9u, so s\u00e1nh c\u00e1c t\u00f9y ch\u1ecdn v\u00e0 x\u00e1c \u0111\u1ecbnh xem l\u1ef1a ch\u1ecdn n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/p>\n

        \"Chi\u1ebfn<\/p>\n

        Chi\u1ebfn l\u01b0\u1ee3c marketing cho giai \u0111o\u1ea1n c\u00e2n nh\u1eafc<\/p>\n<\/div>\n

        Chi\u1ebfn l\u01b0\u1ee3c marketing cho giai \u0111o\u1ea1n \u201cC\u00e2n nh\u1eafc\u201d<\/b><\/h3>\n

        Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang c\u00e2n nh\u1eafc xem li\u1ec7u h\u1ecd c\u00f3 mu\u1ed1n mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p hay kh\u00f4ng. Doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/span><\/p>\n

        Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung (Content marketing)<\/b><\/h4>\n

        Giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm th\u00f4ng tin \u0111\u1ec3 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1c nhau v\u00e0 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t cho h\u1ecd. Content Marketing Institute cho th\u1ea5y 97% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n

        \"Chi\u1ebfn<\/p>\n

        Chi\u1ebfn l\u01b0\u1ee3c content marketing<\/p>\n<\/div>\n

        M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c content marketing cho giai \u0111o\u1ea1n \u201cC\u00e2n nh\u1eafc\u201d nh\u01b0:<\/span><\/p>\n

          \n
        • T\u1ea1o n\u1ed9i dung h\u01b0\u1edbng d\u1eabn v\u00e0 so s\u00e1nh: t\u1ea1o n\u1ed9i dung chi ti\u1ebft h\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 so s\u00e1nh ch\u00fang v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 tr\u00ean th\u1ecb tr\u01b0\u1eddng gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1.<\/span><\/li>\n
        • B\u00e0i vi\u1ebft gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m: t\u1ea1o n\u1ed9i dung gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 minh h\u1ecda ch\u00fang, gi\u00fap gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
        • S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 chia s\u1ebb c\u00e1c b\u00e0i vi\u1ebft, video, v\u00e0 th\u00f4ng tin li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, t\u1ea1o c\u01a1 h\u1ed9i cho s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u1ea3o lu\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n

          Xem th\u00eam:\u00a0Xu h\u01b0\u1edbng content marketing marketers c\u1ea7n bi\u1ebft<\/em><\/strong><\/p>\n

          Email marketing<\/b><\/h4>\n

          Chi\u1ebfn l\u01b0\u1ee3c email marketing trong giai \u0111o\u1ea1n c\u00e2n nh\u1eafc n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. C\u1ee5 th\u1ec3 nh\u01b0:<\/span><\/p>\n

            \n
          • G\u1eedi email ch\u00e0o m\u1eebng \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u1edbi n\u1ed9i dung gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0o khung gi\u1edd th\u00edch h\u1ee3p tr\u00e1nh vi\u1ec7c tr\u1edf th\u00e0nh th\u01b0 r\u00e1c<\/span><\/li>\n
          • G\u1eedi email v\u1ec1 c\u00e1c b\u1ea3n d\u00f9ng th\u1eed, \u01b0u \u0111\u00e3i mi\u1ec5n ph\u00ed: cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u01a1 h\u1ed9i d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p mi\u1ec5n ph\u00ed ho\u1eb7c v\u1edbi gi\u00e1 \u01b0u \u0111\u00e3i<\/span><\/li>\n
          • G\u1eedi email tham gia c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c h\u1ed9i th\u1ea3o ra m\u1eaft s\u1ea3n ph\u1ea9m k\u00e8m theo nh\u1eefng \u01b0u \u0111\u00e3i<\/span><\/li>\n<\/ul>\n

            Giai \u0111o\u1ea1n 3: Quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng (Conversation \u2013 chuy\u1ec3n \u0111\u1ed5i)<\/b><\/h2>\n

            Giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua v\u00e0 \u0111ang ho\u00e0n t\u1ea5t vi\u1ec7c ch\u1ecdn l\u1ef1a cu\u1ed1i c\u00f9ng. H\u1ecd \u0111ang so s\u00e1nh v\u00e0 t\u00ecm ki\u1ebfm nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng cu\u1ed1i c\u00f9ng c\u1ee7a h\u1ecd theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau.\u00a0<\/span><\/p>\n

            \"Chi\u1ebfn<\/p>\n

            Chi\u1ebfn l\u01b0\u1ee3c marketing cho giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i<\/p>\n<\/div>\n

            Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee5 th\u1ec3 cho giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nh\u01b0:<\/span><\/p>\n

              \n
            • G\u1eedi email, th\u00f4ng b\u00e1o cho kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c \u01b0u \u0111\u00e3i, gi\u1ea3m gi\u00e1 s\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n tr\u01b0\u1edbc khi th\u1eddi h\u1ea1n k\u1ebft th\u00fac. H\u00e3y t\u1ea1o \u00e1p l\u1ef1c th\u1eddi gian \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng<\/span><\/li>\n
            • \u0110\u1ea3m b\u1ea3o quy tr\u00ecnh mua h\u00e0ng tr\u00ean trang d\u1ec5 s\u1eed d\u1ee5ng, thu\u1eadn ti\u1ec7n. Cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng nh\u01b0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, t\u00f9y ch\u1ecdn v\u1eadn chuy\u1ec3n v\u00e0 giao h\u00e0ng nhanh thu h\u00fat kh\u00e1ch h\u00e0ng<\/span><\/li>\n
            • Cung c\u1ea5p ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh v\u00e0 \u0111\u1ed5i tr\u1ea3 \u0111\u1ec3 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y kh\u00e1ch ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh h\u01a1n.<\/span><\/li>\n<\/ul>\n

              Giai \u0111o\u1ea1n 4: Duy tr\u00ec (Retention)<\/b><\/h2>\n

              Th\u1eddi \u0111i\u1ec3m sau khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, b\u1ea1n c\u1ea7n duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd \u0111\u1ec3 duy tr\u00ec, \u0111\u1ec3\u00a0 h\u1ecd v\u1eabn ti\u1ebfp t\u1ee5c \u1ee7ng h\u1ed9 v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh. B\u00e1n h\u00e0ng cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u00f3 t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng 60-70%, trong khi con s\u1ed1 n\u00e0y \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ec9 c\u00f3 5-20% (Ngu\u1ed3n: Invesp, ). D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c marketing cho giai \u0111o\u1ea1n duy tr\u00ec.<\/span><\/p>\n

              \"Chi\u1ebfn<\/p>\n

              Chi\u1ebfn l\u01b0\u1ee3c marketing cho giai \u0111o\u1ea1n duy tr\u00ec<\/p>\n<\/div>\n

              Ch\u01b0\u01a1ng tr\u00ecnh d\u00e0nh cho th\u00e0nh vi\u00ean ho\u1eb7c t\u00edch \u0111i\u1ec3m<\/b><\/h3>\n

              T\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i, gi\u1ea3m gi\u00e1 v\u00e0 ph\u1ea7n th\u01b0\u1edfng \u0111\u1eb7c bi\u1ec7t cho nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 mua h\u00e0ng t\u1eeb b\u1ea1n nhi\u1ec1u l\u1ea7n ho\u1eb7c \u0111\u00e3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n trong th\u1eddi gian d\u00e0i. \u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng th\u00e0nh vi\u00ean, b\u1ea1n c\u00f3 th\u1ec3:<\/span><\/p>\n

                \n
              • Cung c\u1ea5p gi\u1ea3m gi\u00e1, \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n cho c\u00e1c th\u00e0nh vi\u00ean \u0111\u00e3 t\u1eebng mua h\u00e0ng nh\u01b0 voucher gi\u1ea3m gi\u00e1 cho \u0111\u01a1n h\u00e0ng sau, m\u00e3 freeship,..<\/span><\/li>\n
              • Ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8: Khuy\u1ebfn kh\u00edch th\u00e0nh vi\u00ean gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8 tham gia ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea7n th\u01b0\u1edfng khi b\u1ea1n b\u00e8 \u0111\u0103ng k\u00fd v\u00e0 mua h\u00e0ng th\u00e0nh c\u00f4ng<\/span><\/li>\n
              • G\u1eedi qu\u00e0 sinh nh\u1eadt ho\u1eb7c gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t cho th\u00e0nh vi\u00ean trong d\u1ecbp sinh nh\u1eadt<\/span><\/li>\n<\/ul>\n

                \u0110\u1ed1i v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh t\u00edch \u0111i\u1ec3m:<\/span><\/p>\n

                  \n
                • T\u1ea1o m\u1ed9t h\u1ec7 th\u1ed1ng t\u00edch \u0111i\u1ec3m d\u1ef1a tr\u00ean s\u1ed1 ti\u1ec1n mua s\u1eafm ho\u1eb7c s\u1ed1 l\u1ea7n mua h\u00e0ng. Kh\u00e1ch h\u00e0ng t\u00edch l\u0169y \u0111i\u1ec3m v\u00e0 sau \u0111\u00f3 \u0111\u1ed5i ch\u00fang th\u00e0nh \u01b0u \u0111\u00e3i, gi\u1ea3m gi\u00e1, ho\u1eb7c qu\u00e0 t\u1eb7ng<\/span><\/li>\n
                • T\u1ea1o c\u1ea5p b\u1eadc cho kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean s\u1ed1 \u0111i\u1ec3m t\u00edch l\u0169y. C\u00e1c c\u1ea5p b\u1eadc cao c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 ph\u1ea7n th\u01b0\u1edfng \u0111\u1eb7c bi\u1ec7t<\/span><\/li>\n<\/ul>\n

                  G\u1eedi email v\u00e0 tin nh\u1eafn ch\u0103m s\u00f3c<\/b><\/h3>\n

                  G\u1eedi email v\u00e0 tin nh\u1eafn l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng gi\u00fap duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd ti\u1ebfp t\u1ee5c \u1ee7ng h\u1ed9 v\u00e0 mua s\u1eafm ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5. B\u1ea1n c\u00f3 th\u1ec3:<\/span><\/p>\n

                    \n
                  • G\u1eedi email c\u1ea3m \u01a1n kh\u00e1ch h\u00e0ng v\u00ec \u0111\u00e3 tin t\u01b0\u1edfng, l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n<\/span><\/li>\n
                  • G\u1eedi tin nh\u1eafn sinh nh\u1eadt v\u00e0o ng\u00e0y sinh nh\u1eadt c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi l\u1eddi ch\u00fac t\u1ed1t \u0111\u1eb9p v\u00e0 m\u1ed9t \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c gi\u1ea3m gi\u00e1 nh\u00e2n d\u1ecbp n\u00e0y<\/span><\/li>\n
                  • G\u1eedi email ho\u1eb7c tin nh\u1eafn th\u00f4ng b\u00e1o cho kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n s\u1eafp di\u1ec5n ra ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t.<\/span><\/li>\n<\/ul>\n

                    Remarketing\u00a0<\/b><\/h3>\n

                    Remarketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing ti\u1ebfp c\u1eadn l\u1ea1i nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p. Trong giai \u0111o\u1ea1n duy tr\u00ec, remarketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, v\u00e0 t\u1ea1o d\u1ef1ng l\u00f2ng trung th\u00e0nh.<\/span><\/p>\n

                    \"Remarketing<\/p>\n

                    Remarketing cho giai \u0111o\u1ea1n duy tr\u00ec<\/p>\n<\/div>\n

                    M\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng Remarketing cho giai \u0111o\u1ea1n duy tr\u00ec:<\/span><\/p>\n

                      \n
                    • Ti\u1ebfp th\u1ecb l\u1ea1i cho nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 b\u1ecf h\u00e0ng v\u00e0o gi\u1ecf: S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o remarketing tr\u00ean c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, g\u1eedi email cho kh\u00e1ch h\u00e0ng sau khi h\u1ecd \u0111\u00e3 b\u1ecf gi\u1ecf h\u00e0ng<\/span><\/li>\n
                    • Cross-selling v\u00e0 up-selling: qu\u1ea3ng c\u00e1o c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1c li\u00ean quan m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 quan t\u00e2m<\/span><\/li>\n<\/ul>\n

                      Giai \u0111o\u1ea1n 5: Trung th\u00e0nh (Loyalty)<\/b><\/h2>\n

                      Giai \u0111o\u1ea1n trung th\u00e0nh l\u00e0 th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng \u0111\u1ec3 duy tr\u00ec v\u00e0 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng chi\u1ebfn l\u01b0\u1ee3c marketing m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o cho giai \u0111o\u1ea1n n\u00e0y:<\/span><\/p>\n

                        \n
                      • N\u00e2ng c\u1ea5p tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5: L\u1eafng nghe \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 \u00e1p d\u1ee5ng c\u00e1c c\u1ea3i ti\u1ebfn d\u1ef1a tr\u00ean \u00fd ki\u1ebfn c\u1ee7a h\u1ecd gi\u00fap c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/li>\n
                      • T\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng: t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c di\u1ec5n \u0111\u00e0n li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n. M\u1edf c\u00e1c ph\u1ea3n h\u1ed3i t\u1eeb c\u00e1c k\u00eanh web, email, m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 l\u1eafng nghe \u00fd ki\u1ebfn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/li>\n
                      • T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng l\u00e2u n\u0103m: t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ec3 chia s\u1ebb v\u00e0 gi\u1ea3i quy\u1ebft th\u1eafc m\u1eafc, qu\u00e0 t\u1eb7ng \u0111\u1eb7c bi\u1ec7t d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng trung th\u00e0nh gi\u00fap t\u0103ng th\u00eam m\u1ed1i quan h\u1ec7 v\u00e0 ni\u1ec1m tin gi\u1eefa b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/span>\n
                        \"Chi\u1ebfn<\/p>\n

                        Chi\u1ebfn l\u01b0\u1ee3c marketing cho giai \u0111o\u1ea1n trung th\u00e0nh<\/p>\n<\/div>\n<\/li>\n<\/ul>\n

                        Chi\u1ebfn l\u01b0\u1ee3c marketing cho m\u1ed7i giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 n\u1eafm b\u1eaft v\u00e0 duy tr\u00ec gi\u1eefa b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng. T\u00f9y ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e2y d\u1ef1ng ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng, T\u1eeb nh\u1eadn th\u1ee9c \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 t\u1ea1o ra m\u1ed1i quan h\u1ec7 g\u1eafn k\u1ebft, ngo\u00e0i ra c\u00f2n th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                        Theo nghi\u00ean c\u1ee9u c\u1ee7a HubSpot, vi\u1ec7c s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u1ebfn 72%. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng tr\u01b0\u1edfng doanh thu doanh nghi\u1ec7p, m\u00e0 c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 g\u1eafn b\u00f3 gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng. Kh\u00e1m ph\u00e1 ngay c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53347"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53347"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53347\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}