{"id":53361,"date":"2023-12-20T07:10:40","date_gmt":"2023-12-20T00:10:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quy-trinh-cac-buoc-lam-video-marketing-thu-hut-danh-cho-nguoi-moi.html"},"modified":"2023-12-20T07:10:40","modified_gmt":"2023-12-20T00:10:40","slug":"quy-trinh-cac-buoc-lam-video-marketing-thu-hut-danh-cho-nguoi-moi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quy-trinh-cac-buoc-lam-video-marketing-thu-hut-danh-cho-nguoi-moi.html","title":{"rendered":"Quy tr\u00ecnh c\u00e1c b\u01b0\u1edbc l\u00e0m video marketing thu h\u00fat d\u00e0nh cho ng\u01b0\u1eddi m\u1edbi"},"content":{"rendered":"
\n

Theo t\u00e0i li\u1ec7u c\u1ee7a Wyzowl, 96% m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm v\u00e0 xem video \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Nhi\u1ec1u nghi\u00ean c\u1ee9u kh\u00e1c c\u0169ng cho th\u1ea5y video marketing mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 thu h\u00fat kh\u00e1ch h\u00e0ng, t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng, gia t\u0103ng doanh s\u1ed1\u2026 Hi\u1ec7n nay<\/span>, <\/b>video marketing l\u00e0 xu h\u01b0\u1edbng content marketing n\u1ed5i tr\u1ed9i m\u00e0 h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0. Tuy nhi\u00ean, vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai m\u1ed9t video marketing c\u00f3 th\u1ec3 l\u00e0 th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u. H\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u c\u00e1c b\u01b0\u1edbc l\u00e0m video marketing c\u01a1 b\u1ea3n d\u00e0nh cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u.<\/span><\/p>\n

Video marketing l\u00e0 g\u00ec?<\/b><\/h2>\n

Video marketing l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng video \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u00e0 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u1edbi kh\u00e1ch h\u00e0ng. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a video qu\u1ea3ng b\u00e1 l\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 quan t\u00e2m v\u00e0 nhu c\u1ea7u mua h\u00e0ng. Ngo\u00e0i ra, video c\u0169ng gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 k\u1ebft n\u1ed1i v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau trong th\u1eddi gian ng\u1eafn.\u00a0<\/span><\/p>\n

\"Quy<\/p>\n

Quy tr\u00ecnh c\u00e1c b\u01b0\u1edbc l\u00e0m video marketing thu h\u00fat d\u00e0nh cho ng\u01b0\u1eddi m\u1edbi<\/p>\n<\/div>\n

Quy tr\u00ecnh c\u00e1c b\u01b0\u1edbc l\u00e0m video marketing ch\u1ea5t l\u01b0\u1ee3ng<\/b><\/h2>\n

\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung v\u00e0 h\u00ecnh \u1ea3nh, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c b\u01b0\u1edbc l\u00e0m video marketing d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n

B\u01b0\u1edbc 1 \u2013 X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/b><\/h3>\n

B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 trong chi\u1ebfn l\u01b0\u1ee3c video. M\u1ee5c ti\u00eau c\u1ee7a video c\u00f3 th\u1ec3 l\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c t\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau d\u1ef1a theo h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ho\u1eb7c nh\u1eefng g\u00ec doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c.\u00a0<\/span><\/p>\n

\u0110\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau chi ti\u1ebft khi l\u00e0m video marketing, b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o m\u00f4 h\u00ecnh SMART. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng nhi\u1ec1u khi l\u00ean m\u1ee5c ti\u00eau cho c\u1ea3 chi\u1ebfn d\u1ecbch ho\u1eb7c t\u1eebng ho\u1ea1t \u0111\u1ed9ng marketing ri\u00eang l\u1ebb, c\u1ee5 th\u1ec3:<\/span><\/p>\n

    \n
  • Specific (C\u1ee5 th\u1ec3)<\/b>: \u0110\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3. Thay v\u00ec \u201ct\u0103ng s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean k\u00eanh Youtube\u201d th\u00ec h\u00e3y \u0111\u1eb7t m\u1ee5c ti\u00eau l\u00e0 \u201ct\u0103ng s\u1ed1 l\u01b0\u1ee3t xem video tr\u00ean YouTube l\u00ean 20% trong v\u00f2ng 6 th\u00e1ng\u201d.<\/span><\/li>\n
  • Measurable (\u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c)<\/b>: M\u1ed9t m\u1ee5c ti\u00eau c\u1ea7n \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1. S\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 nh\u01b0 s\u1ed1 l\u01b0\u1ee3t xem, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c, ho\u1eb7c doanh s\u1ed1 b\u00e1n h\u00e0ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t. V\u00ed d\u1ee5: M\u1ee5c ti\u00eau \u0111\u1ea1t \u0111\u01b0\u1ee3c 5000 l\u01b0\u1ee3t follow k\u00eanh TikTok trong 2 th\u00e1ng ho\u1eb7c \u0111\u1ea1t 10.000 l\u01b0\u1ee3t xem tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c video c\u1ee7a k\u00eanh Youtube trong 1 th\u00e1ng.\u00a0<\/span><\/li>\n
  • Achievable (C\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c)<\/b>: Khi \u0111\u1eb7t m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n xem x\u00e9t \u0111\u1ebfn t\u00ednh kh\u1ea3 thi. H\u00e3y \u0111\u00e1nh gi\u00e1 ngu\u1ed3n l\u1ef1c, th\u1eddi gian, v\u00e0 ng\u00e2n s\u00e1ch m\u00e0 b\u1ea1n c\u00f3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau n\u00e0y.<\/span><\/li>\n
  • Relevant (Li\u00ean quan)<\/b>: M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u1ea7n li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c video marketing v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o m\u1ee5c ti\u00eau chung c\u1ee7a doanh nghi\u1ec7p. Kh\u00f4ng n\u00ean ch\u1ec9 \u0111\u01b0a ra m\u1ed9t m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n khi l\u00e0m video m\u00e0 k\u1ebft qu\u1ea3 thu l\u1ea1i kh\u00f4ng c\u00f3 t\u00e1c \u0111\u1ed9ng g\u00ec t\u1edbi m\u1ee5c ti\u00eau chung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/li>\n
  • Time-bound (Th\u1eddi gian c\u1ee5 th\u1ec3)<\/b>: H\u00e3y \u0111\u1eb7t m\u1ed1c th\u1eddi gian c\u1ee5 th\u1ec3 cho m\u1ee5c ti\u00eau khi th\u1ef1c hi\u1ec7n video marketing. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n n\u1eafm r\u00f5 l\u00fac n\u00e0o l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u0169ng nh\u01b0 ph\u00e2n chia kho\u1ea3ng th\u1eddi gian l\u1edbn th\u00e0nh c\u00e1c giai \u0111o\u1ea1n nh\u1ecf \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 t\u1ed1t h\u01a1n. V\u00ed d\u1ee5, b\u1ea1n \u0111\u1eb7t m\u1ee5c ti\u00eau l\u00e0 \u201c\u0110\u1ea1t 5000 follow tr\u00ean k\u00eanh TikTok trong 2 th\u00e1ng\u201d t\u00ednh t\u1eeb ng\u00e0y 05\/09\/ \u0111\u1ebfn 05\/11\/. Trong th\u1eddi h\u1ea1n 2 th\u00e1ng, b\u1ea1n c\u00f3 th\u1ec3 chia nh\u1ecf ra th\u00e0nh t\u1eebng \u0111\u1ee3t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nh\u01b0 \u0111\u1ee3t 1 \u0111\u1ea1t 1000 follow, \u0111\u1ee3t 2 \u0111\u1ea1t 1500 follow v\u00e0 \u0111\u1ee3t 3 \u0111\u1ea1t 2500 follow.<\/span><\/li>\n<\/ul>\n

    B\u01b0\u1edbc 2 \u2013 X\u00e1c \u0111\u1ecbnh t\u1ec7p ng\u01b0\u1eddi xem\/kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><\/h3>\n

    B\u1ea1n c\u1ea7n n\u1eafm r\u00f5 v\u1ec1 s\u1edf th\u00edch, \u0111\u1ed9 tu\u1ed5i, ngh\u1ec1 nghi\u1ec7p v\u00e0 nh\u1eefng mong mu\u1ed1n ho\u1eb7c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 t\u1ea1o ra video ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n

    Trong qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh insight kh\u00e1ch h\u00e0ng, b\u1ea1n c\u0169ng c\u1ea7n x\u00e1c \u0111\u1ecbnh xem kh\u00e1ch h\u00e0ng \u0111ang \u1edf giai \u0111o\u1ea1n n\u00e0o \u0111\u1ec3 ch\u1ecdn th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i ph\u00f9 h\u1ee3p. D\u1ef1a v\u00e0o ph\u1ec5u marketing c\u1ee7a Amazon Ads d\u01b0\u1edbi \u0111\u00e2y, c\u00f3 5 giai \u0111o\u1ea1n ti\u1ebfp th\u1ecb kh\u00e1ch h\u00e0ng:\u00a0<\/span><\/p>\n

    \"Ph\u1ec5u<\/p>\n

    Ph\u1ec5u marketing c\u1ee7a Amazon Ads<\/p>\n<\/div>\n

    B\u01b0\u1edbc 3 \u2013 L\u00ean k\u1ebf ho\u1ea1ch video marketing<\/b><\/h3>\n

    Sau khi \u0111\u00e3 ho\u00e0n th\u00e0nh 2 b\u01b0\u1edbc tr\u00ean, b\u1ea1n c\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch video marketing chi ti\u1ebft. M\u1ed9t k\u1ebf ho\u1ea1ch marketing cho video bao g\u1ed3m 2 b\u01b0\u1edbc c\u01a1 b\u1ea3n nh\u01b0 sau:\u00a0<\/span><\/p>\n

    L\u00ean k\u1ebf ho\u1ea1ch content<\/b><\/h4>\n

    Ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t n\u1ed9i dung c\u1ea7n x\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ea7n c\u00f3 trong video \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung ph\u00f9 h\u1ee3p. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y nh\u1ea5n m\u1ea1nh th\u00f4ng \u0111i\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i b\u1eb1ng c\u00e1ch l\u1eb7p l\u1ea1i n\u1ed9i dung n\u00e0y trong video.\u00a0<\/span><\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y l\u1ef1a ch\u1ecdn h\u00ecnh \u1ea3nh ho\u1eb7c \u00e2m nh\u1ea1c ph\u00f9 h\u1ee3p \u0111\u1ec3 l\u00e0m minh ho\u1ea1 ho\u1eb7c l\u00e0m n\u1ed5i b\u1eadt th\u00f4ng \u0111i\u1ec7p ch\u00ednh. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y k\u1ebft th\u00fac video b\u1eb1ng c\u00e1ch t\u00f3m t\u1eaft th\u00f4ng \u0111i\u1ec7p v\u00e0 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng t\u1eeb ng\u01b0\u1eddi xem (chia s\u1ebb, truy c\u1eadp v\u00e0o website ho\u1eb7c xem s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5).<\/span><\/p>\n

    L\u00ean k\u1ebf ho\u1ea1ch qu\u1ea3ng b\u00e1<\/b><\/h4>\n

    B\u00ean c\u1ea1nh k\u1ebf ho\u1ea1ch n\u1ed9i dung, b\u1ea1n c\u0169ng c\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch qu\u1ea3ng b\u00e1 cho video c\u1ee7a m\u00ecnh. 3 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n khi l\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3ng b\u00e1 bao g\u1ed3m n\u1ec1n t\u1ea3ng, th\u1eddi \u0111i\u1ec3m v\u00e0 t\u1ea7n su\u1ea5t \u0111\u0103ng t\u1ea3i video.\u00a0<\/span><\/p>\n

    Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u0103ng t\u1ea3i video marketing l\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Youtube hay TikTok. \u0110\u00e2y l\u00e0 nh\u1eefng k\u00eanh qu\u1ea3ng b\u00e1 video t\u1ed1t v\u00ec c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng cao c\u0169ng nh\u01b0 l\u01b0\u1ee3t truy c\u1eadp \u1ed5n \u0111\u1ecbnh.\u00a0<\/span><\/p>\n

    V\u1ec1 th\u1eddi \u0111i\u1ec3m \u0111\u0103ng t\u1ea3i video, h\u00e3y nghi\u00ean c\u1ee9u v\u1ec1 th\u00f3i quen truy c\u1eadp m\u1ea1ng x\u00e3 h\u1ed9i (ho\u1eb7c n\u1ec1n t\u1ea3ng ch\u1ee9a video) c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. H\u1ecd th\u01b0\u1eddng l\u01b0\u1edbt web\/m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0o th\u1eddi gian n\u00e0o (bu\u1ed5i s\u00e1ng, tr\u01b0a, t\u1ed1i). H\u00e3y s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 th\u1ed1ng k\u00ea l\u1ea1i \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m \u0111\u0103ng video ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi.\u00a0<\/span><\/p>\n

    Cu\u1ed1i c\u00f9ng, h\u00e3y \u0111\u0103ng video \u0111\u1ec1u \u0111\u1eb7n v\u00e0 \u1ed5n \u0111\u1ecbnh. Doanh nghi\u1ec7p ho\u1eb7c c\u00e1 nh\u00e2n l\u00e0m th\u01b0\u01a1ng hi\u1ec7u h\u00e3y l\u00ean l\u1ecbch \u0111\u0103ng theo tu\u1ea7n, th\u00e1ng, qu\u00fd. Tuy nhi\u00ean, c\u1ea7n \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a video. Tr\u00e1nh \u0111\u0103ng t\u1ea3i qu\u00e1 nhi\u1ec1u video nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng b\u1ecb gi\u1ea3m d\u1ea7n. L\u01b0u \u00fd, m\u1ed7i n\u1ec1n t\u1ea3ng s\u1ebd c\u00f3 t\u1ea7n su\u1ea5t \u0111\u0103ng t\u1ea3i ri\u00eang, b\u1ed9 ph\u1eadn ph\u1ee5 tr\u00e1ch c\u1ea7n nghi\u00ean c\u1ee9u v\u00e0 l\u00ean l\u1ecbch qu\u1ea3ng b\u00e1 ph\u00f9 h\u1ee3p.<\/span><\/p>\n

    \"C\u1ea7n<\/p>\n

    C\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch qu\u1ea3ng b\u00e1 video chi ti\u1ebft tr\u01b0\u1edbc khi \u0111\u0103ng t\u1ea3i<\/p>\n<\/div>\n

    B\u01b0\u1edbc 4: Quay d\u1ef1ng video<\/b><\/h3>\n

    Quay d\u1ef1ng video marketing bao g\u1ed3m hai giai \u0111o\u1ea1n l\u00e0 quay video v\u00e0 ch\u1ec9nh s\u1eeda. Tr\u01b0\u1edbc ti\u00ean, b\u1ea1n c\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 s\u1eafp x\u1ebfp cho bu\u1ed5i quay, \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi th\u1ee9 di\u1ec5n ra tr\u01a1n tru. Sau khi ho\u00e0n th\u00e0nh ph\u1ea7n quay, h\u00e3y ti\u1ebfn h\u00e0nh ch\u1ec9nh s\u1eeda \u0111\u1ec3 gi\u00fap video thu h\u00fat v\u00e0 chuy\u00ean nghi\u1ec7p h\u01a1n. Cu\u1ed1i c\u00f9ng, tr\u01b0\u1edbc khi \u0111\u0103ng t\u1ea3i, h\u00e3y ki\u1ec3m tra k\u1ef9 th\u00e0nh ph\u1ea9m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o video ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng.\u00a0<\/span><\/p>\n

    B\u01b0\u1edbc 5: Xu\u1ea5t b\u1ea3n, qu\u1ea3ng b\u00e1 v\u00e0 theo d\u00f5i<\/b><\/h3>\n

    B\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong quy tr\u00ecnh l\u00e0m video marketing l\u00e0 ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u. B\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a video nh\u01b0 th\u1ebf n\u00e0o tr\u1eeb khi xem x\u00e9t c\u00e1c th\u1ed1ng k\u00ea li\u00ean quan. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 n\u1ed9i dung h\u1ed7 tr\u1ee3 b\u1ea1n \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 khi l\u00e0m video:\u00a0<\/span><\/p>\n

      \n
    • T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c<\/b>: S\u1ef1 t\u01b0\u01a1ng t\u00e1c s\u1ebd cho b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c ng\u01b0\u1eddi xem d\u00e0nh bao nhi\u00eau th\u1eddi gian cho video, h\u1ecd \u0111\u00e3 xem to\u00e0n b\u1ed9, xem trong th\u1eddi gian ng\u1eafn hay b\u1ecf qua ho\u00e0n to\u00e0n video. T\u1eeb \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a th\u00f4ng \u0111i\u1ec7p, t\u00ednh s\u00e1ng t\u1ea1o c\u0169ng nh\u01b0 xem x\u00e9t v\u1ec1 \u0111\u1ed9 d\u00e0i video c\u00f3 l\u00e0m ng\u01b0\u1eddi d\u00f9ng th\u1ea5y ch\u00e1n hay kh\u00f4ng.\u00a0<\/span><\/li>\n
    • S\u1ed1 l\u1ea7n xem video<\/b>: S\u1ed1 l\u1ea7n xem l\u00e0 ch\u1ec9 s\u1ed1 cho bi\u1ebft video \u0111\u00e3 \u0111\u01b0\u1ee3c xem bao nhi\u00eau l\u1ea7n, nh\u01b0ng c\u00e1ch \u0111o n\u00e0y kh\u00e1c nhau tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau. Tr\u00ean YouTube, m\u1ed9t l\u1ea7n xem \u0111\u01b0\u1ee3c xem l\u00e0 sau 30 gi\u00e2y, trong khi tr\u00ean Facebook ch\u1ec9 sau 3 gi\u00e2y.<\/span><\/li>\n
    • T\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o video<\/b>: T\u1ef7 l\u1ec7 nh\u1ea5p cho bi\u1ebft c\u00e1ch qu\u1ea3ng c\u00e1o video ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c c\u00e1c website nh\u01b0 th\u1ebf n\u00e0o. C\u00f3 th\u1ec3 video c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng t\u1ed1t tr\u00ean c\u00e1c website nh\u01b0ng l\u1ea1i \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/li>\n
    • L\u01b0\u1ee3t chia s\u1ebb tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i<\/b>: Ng\u01b0\u1eddi xem ch\u1ec9 chia s\u1ebb video c\u00f3 n\u1ed9i dung thu h\u00fat ho\u1eb7c v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd quan t\u00e2m. Ch\u00ednh v\u00ec v\u1eady, n\u1ebfu video \u0111\u01b0\u1ee3c chia s\u1ebb nhi\u1ec1u th\u00ec \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a n\u1ed9i dung b\u1ea1n th\u1ef1c hi\u1ec7n g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi xem.\u00a0<\/span><\/li>\n
    • Ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi xem<\/b>: Ngo\u00e0i nh\u1eefng ch\u1ec9 s\u1ed1 tr\u00ean, b\u1ea1n c\u0169ng c\u1ea7n t\u00ecm hi\u1ec3u ph\u1ea3n h\u1ed3i\/b\u00ecnh lu\u1eadn c\u1ee7a ng\u01b0\u1eddi xem. Nh\u1eefng \u0111\u00e1nh gi\u00e1 n\u00e0y t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c? B\u00ecnh lu\u1eadn c\u00f3 theo \u0111\u00fang \u00fd c\u1ee7a nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung kh\u00f4ng?<\/span><\/li>\n<\/ul>\n

      C\u00f4ng th\u1ee9c AIDA t\u1ea1o video qu\u1ea3ng b\u00e1 th\u00e0nh c\u00f4ng<\/b><\/h2>\n

      C\u00f4ng th\u1ee9c AIDA \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i \u0111\u1ec3 thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u00c1p d\u1ee5ng c\u00f4ng th\u1ee9c AIDA cho video marketing, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c video b\u1eb1ng 4 b\u01b0\u1edbc sau:<\/span><\/p>\n

        \n
      • Attention \u2013 Thu h\u00fat<\/b>: \u0110\u1ec3 b\u1eaft \u0111\u1ea7u, h\u00e3y thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u00f2 m\u00f2 c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3y s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, ti\u00eau \u0111\u1ec1, \u00e2m thanh, ho\u1eb7c nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c \u0111\u1ec3 t\u1ea1o s\u1ef1 thu h\u00fat \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/span><\/li>\n
      • Interest \u2013 Th\u00edch th\u00fa<\/b>: Sau khi thu h\u00fat s\u1ef1 ch\u00fa \u00fd, h\u00e3y gi\u1ea3i th\u00edch v\u00e0 ch\u1ee9ng minh r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u00e1ng tin c\u1eady v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng qua video.\u00a0<\/span><\/li>\n
      • Desire \u2013 Khao kh\u00e1t<\/b>: H\u00e3y t\u1ea1o ra s\u1ef1 khao kh\u00e1t b\u1eb1ng c\u00e1ch th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. S\u1eed d\u1ee5ng l\u1eddi khen, \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c t\u1eeb ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc, ho\u1eb7c nh\u1eefng l\u1ee3i \u00edch \u0111\u1eb7c bi\u1ec7t m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang l\u1ea1i.<\/span><\/li>\n
      • Action \u2013 H\u00e0nh \u0111\u1ed9ng<\/b>: Cu\u1ed1i c\u00f9ng, sau khi \u0111\u00e3 x\u00e2y d\u1ef1ng s\u1ef1 tin t\u01b0\u1edfng v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb, h\u00e3y k\u00eau g\u1ecdi kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c mua s\u1ea3n ph\u1ea9m, \u0111\u0103ng k\u00fd, ho\u1eb7c th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng n\u00e0o b\u1ea1n mong mu\u1ed1n t\u1eeb h\u1ecd.<\/span><\/li>\n<\/ul>\n
        \"N\u00ean<\/p>\n

        N\u00ean s\u1ea3n xu\u1ea5t video theo c\u00f4ng th\u1ee9c c\u1ee5 th\u1ec3<\/p>\n<\/div>\n

        C\u00e1c lo\u1ea1i video marketing d\u1ec5 l\u00ean xu h\u01b0\u1edbng nh\u1ea5t hi\u1ec7n nay<\/b><\/h2>\n

        D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 lo\u1ea1i video marketing online d\u1ec5 l\u00ean xu h\u01b0\u1edbng nh\u1ea5t \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o.\u00a0<\/span><\/p>\n

        Video d\u1ea1ng storytelling<\/b><\/h3>\n

        X\u00e2y d\u1ef1ng m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn l\u00e0 c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn s\u00e2u v\u00e0o t\u00e2m tr\u00ed c\u1ee7a kh\u00e1n gi\u1ea3. H\u00e3y kh\u00e9o l\u00e9o t\u1ea1o ra nh\u1eefng content d\u1ea1ng storytelling k\u1ebft h\u1ee3p c\u00f9ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u. Nh\u1edd v\u1eady, video s\u1ebd d\u1ec5 d\u00e0ng thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi xem. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng d\u1ec5 \u0111i s\u00e2u v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng khi\u1ebfn h\u1ecd kh\u00f3 ch\u1ecbu.\u00a0<\/span><\/p>\n

        Video c\u00f3 n\u1ed9i dung viral<\/b><\/h3>\n

        Viral video th\u01b0\u1eddng mang t\u00ednh th\u00fa v\u1ecb nh\u01b0ng c\u00f3 th\u1ec3 tr\u00e1i chi\u1ec1u v\u1edbi n\u1ed9i dung v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ea7n truy\u1ec1n t\u1ea3i. M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y tranh c\u00e3i nh\u01b0ng \u0111\u00e2y c\u0169ng l\u00e0 \u0111i\u1ec3m m\u1ea1nh c\u1ee7a viral video. S\u1ef1 tranh c\u00e3i s\u1ebd gi\u00fap video \u0111\u01b0\u1ee3c lan truy\u1ec1n r\u1ed9ng r\u00e3i v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd t\u1edbi ng\u01b0\u1eddi xem.<\/span><\/p>\n

        \"\u0110i\u1ec7n<\/p>\n

        \u0110i\u1ec7n M\u00e1y Xanh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 video viral trong nhi\u1ec1u th\u00e1ng v\u00e0o <\/p>\n<\/div>\n

        Video s\u1eed d\u1ee5ng \u00e2m nh\u1ea1c xu h\u01b0\u1edbng<\/b><\/h3>\n

        S\u1eed d\u1ee5ng \u00e2m nh\u1ea1c l\u00e0 m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3. C\u00e1c b\u00e0i h\u00e1t ho\u1eb7c \u0111o\u1ea1n \u00e2m thanh xu h\u01b0\u1edbng c\u00f3 th\u1ec3 t\u1ea1o n\u00ean s\u1ef1 th\u00edch th\u00fa v\u00e0 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi xem. B\u00ean c\u1ea1nh \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 tu\u1ef3 \u00fd s\u1eed d\u1ee5ng \u00e2m nh\u1ea1c c\u00f3 s\u1eb5n ho\u1eb7c t\u1ef1 t\u1ea1o ra giai \u0111i\u1ec7u ri\u00eang \u0111\u1ec3 s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c video thu h\u00fat.<\/span><\/p>\n

        T\u1ed5ng h\u1ee3p 4 sai l\u1ea7m khi l\u00e0m video marketing<\/b><\/h2>\n

        Nh\u1eefng sai l\u1ea7m khi l\u00e0m video c\u00f3 th\u1ec3 g\u00e2y l\u00e3ng ph\u00ed th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0 hi\u1ec7u qu\u1ea3 chung c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. Khi m\u1edbi h\u1ecdc l\u00e0m video marketing, b\u1ea1n c\u1ea7n tr\u00e1nh 4 sai l\u1ea7m sau \u0111\u00e2y:\u00a0<\/span><\/p>\n

          \n
        • Kh\u00f4ng t\u1eadp trung v\u00e0o qu\u1ea3ng c\u00e1o<\/b>: Khi l\u00e0m video, nhi\u1ec1u ng\u01b0\u1eddi qu\u00ean m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 b\u1ecf l\u1ee1 c\u00e1c th\u00f4ng tin quan tr\u1ecdng.\u00a0<\/span><\/li>\n
        • Video qu\u00e1 d\u00e0i<\/b>: Video c\u00f3 th\u1eddi l\u01b0\u1ee3ng d\u00e0i s\u1ebd khi\u1ebfn ng\u01b0\u1eddi xem m\u1ec7t m\u1ecfi v\u00e0 m\u1ea5t d\u1ea7n s\u1ef1 quan t\u00e2m. \u0110\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t, h\u00e3y \u0111\u1ea3m b\u1ea3o video ng\u1eafn g\u1ecdn c\u0169ng nh\u01b0 t\u1eadp trung v\u00e0o t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi xem.<\/span><\/li>\n
        • N\u1ed9i dung kh\u00f4ng r\u00f5 r\u00e0ng<\/b>: M\u1ed9t video c\u00f3 n\u1ed9i dung kh\u00f4ng r\u00f5 r\u00e0ng s\u1ebd g\u00e2y hi\u1ec3u l\u1ea7m cho ng\u01b0\u1eddi xem. Do \u0111\u00f3, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o k\u1ecbch b\u1ea3n video marketing s\u1ebd l\u00e0m n\u1ed5i b\u1eadt th\u00f4ng \u0111i\u1ec7p ch\u00ednh mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/span><\/li>\n
        • Video kh\u00f4ng th\u1ed1ng nh\u1ea5t v\u1edbi chi\u1ebfn d\u1ecbch chung<\/b>: Video qu\u1ea3ng b\u00e1<\/span>ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u1ed5ng th\u1ec3. Video kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh l\u00e0m marketing kh\u00f4ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i.<\/span><\/li>\n<\/ul>\n
          \"C\u00e1c<\/p>\n

          C\u00e1c sai l\u1ea7m khi l\u00e0m video s\u1ebd khi\u1ebfn ng\u01b0\u1eddi xem d\u1ec5 ch\u00e1n n\u1ea3n<\/p>\n<\/div>\n

          Nh\u00ecn chung, \u0111\u1ec3 t\u1ea1o ra m\u1ed9t video hi\u1ec7u qu\u1ea3 kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u d\u1ec5 d\u00e0ng. Tuy nhi\u00ean, n\u1ebfu n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng, c\u00e1ch th\u1ef1c hi\u1ec7n c\u0169ng nh\u01b0 t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c t\u00ednh hi\u1ec7u qu\u1ea3 v\u00e0 thu h\u00fat c\u1ee7a c\u00e1c video qu\u1ea3ng c\u00e1o.\u00a0<\/span><\/p>\n

          Xem th\u00eam:<\/strong><\/em><\/p>\n

          Video t\u01b0\u01a1ng t\u00e1c trong chi\u1ebfn l\u01b0\u1ee3c Marketing<\/strong><\/em><\/p>\n

          \u201cTh\u1eafng l\u1edbn\u201d v\u1edbi t\u1eebng giai \u0111o\u1ea1n Video Marketing<\/strong><\/em><\/p>\n

          Khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 r\u1eddi m\u1eaft kh\u1ecfi video qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Theo t\u00e0i li\u1ec7u c\u1ee7a Wyzowl, 96% m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm v\u00e0 xem video \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Nhi\u1ec1u nghi\u00ean c\u1ee9u kh\u00e1c c\u0169ng cho th\u1ea5y video marketing mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 thu h\u00fat kh\u00e1ch h\u00e0ng, t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng, gia t\u0103ng doanh s\u1ed1\u2026 Hi\u1ec7n nay<\/span>, <\/b>video marketing l\u00e0 xu h\u01b0\u1edbng content marketing n\u1ed5i tr\u1ed9i m\u00e0 h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0. Tuy nhi\u00ean, vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai m\u1ed9t video marketing c\u00f3 th\u1ec3 l\u00e0 th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u. H\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u c\u00e1c b\u01b0\u1edbc l\u00e0m video marketing c\u01a1 b\u1ea3n d\u00e0nh cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53361"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53361"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53361\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}