{"id":53371,"date":"2023-12-20T07:12:38","date_gmt":"2023-12-20T00:12:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/he-thong-ai-cua-google-co-the-anh-huong-den-kha-nang-hien-thi-trang-web.html"},"modified":"2023-12-20T07:12:38","modified_gmt":"2023-12-20T00:12:38","slug":"he-thong-ai-cua-google-co-the-anh-huong-den-kha-nang-hien-thi-trang-web","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/he-thong-ai-cua-google-co-the-anh-huong-den-kha-nang-hien-thi-trang-web.html","title":{"rendered":"H\u1ec7 th\u1ed1ng AI c\u1ee7a Google c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb trang web"},"content":{"rendered":"
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M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng c\u1ee7a trang web tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google l\u00e0 h\u1ec7 th\u1ed1ng AI c\u1ee7a Google. H\u1ec7 th\u1ed1ng n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch n\u1ed9i dung trang web, ph\u00e1t hi\u1ec7n c\u00e1c k\u1ef9 thu\u1eadt l\u1eeba \u0111\u1ea3o v\u00e0 h\u00e0nh vi gian l\u1eadn d\u1ef1a tr\u00ean c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 quy \u0111\u1ecbnh \u0111\u00e1nh gi\u00e1 n\u1ed9i dung t\u1eeb Google. Do \u0111\u00f3, vi\u1ec7c duy tr\u00ec m\u1ed9t trang web c\u00f3 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 tr\u00e1nh kh\u1ea3 n\u0103ng b\u1ecb gi\u1ea3m k\u1ebft qu\u1ea3 x\u1ebfp h\u1ea1ng. V\u00e0, vi\u1ec7c n\u00e0y s\u1ebd bao g\u1ed3m s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 tu\u00e2n th\u1ee7 \u0111\u1ed1i v\u1edbi c\u00e1c h\u01b0\u1edbng d\u1eabn v\u00e0 quy \u0111\u1ecbnh m\u00e0 h\u1ec7 th\u1ed1ng AI c\u1ee7a Google \u0111\u01b0a ra khi \u0111\u00e1nh gi\u00e1 trang web, nh\u1eb1m \u00e1p d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p t\u1ed1i \u01b0u trang web m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n

\"H\u1ec7<\/p>\n

H\u1ec7 th\u1ed1ng AI c\u1ee7a Google c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb trang web<\/p>\n<\/div>\n

T\u1ed5ng quan v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ec7 th\u1ed1ng AI c\u1ee7a Google<\/b><\/h2>\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch m\u00e0 ch\u00fang ta ti\u1ebfp c\u1eadn vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin, v\u00e0 Google l\u00e0 m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 l\u1edbn ti\u00ean phong trong l\u0129nh v\u1ef1c n\u00e0y. Theo \u0111\u00f3, Google \u0111\u00e3 s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng thu\u1eadt to\u00e1n AI c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u00ecm ki\u1ebfm ra c\u00e1c trang web h\u1eefu \u00edch cung c\u1ea5p \u0111\u00fang nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 khi\u1ebfn cho kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng c\u1ee7a c\u00e1c trang web b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/span><\/p>\n

N\u0103m 2015, Google \u0111\u00e3 b\u1eaft \u0111\u1ea7u k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd v\u00e0o thu\u1eadt to\u00e1n c\u00f3 t\u00ean l\u00e0 \u201cRankBrain.\u201d Thay v\u00ec ch\u1ec9 \u0111\u01a1n gi\u1ea3n k\u1ebft h\u1ee3p c\u00e1c t\u1eeb kh\u00f3a, RankBrain s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 hi\u1ec3u ng\u00f4n ng\u1eef v\u00e0 n\u1ed7 l\u1ef1c hi\u1ec3u \u00fd ngh\u0129a th\u1ef1c s\u1ef1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi nh\u1eadp m\u1ed9t truy v\u1ea5n b\u1ea5t k\u1ef3. S\u1ef1 ra \u0111\u1eddi c\u1ee7a thu\u1eadt to\u00e1n n\u00e0y \u0111\u00e3 \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng trong c\u00e1ch Google s\u1eed d\u1ee5ng AI \u0111\u1ec3 x\u1ebfp h\u1ea1ng website. T\u1eeb \u0111\u00f3, d\u1eabn \u0111\u1ebfn lo\u1ea1t nh\u1eefng c\u1eadp nh\u1eadt v\u00e0 \u0111\u1ed5i m\u1edbi ti\u00ean ti\u1ebfn trong c\u00e1c thu\u1eadt to\u00e1n ti\u1ebfp theo c\u1ee7a Google.<\/span><\/p>\n

N\u0103m , Google \u0111\u00e3 c\u1ea3i thi\u1ec7n t\u00ednh n\u0103ng t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd th\u00f4ng qua \u201cNeural Matching\u201d (t\u00ednh n\u0103ng k\u1ebft h\u1ee3p th\u1ea7n kinh). \u0110i\u1ec1u n\u00e0y l\u00e0 m\u1ed9t c\u00e1ch gi\u00fap Google x\u1eed l\u00fd c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn c\u00e1c trang web ho\u1eb7c c\u1ee5m t\u1eeb truy c\u1ea5n c\u1ee5m t\u1eeb kh\u00f4ng ph\u1ed5 bi\u1ebfn v\u00e0 kh\u00f3 hi\u1ec3u. Thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o t\u1eeb kh\u00f3a, Neural Matching s\u1ebd xem x\u00e9t to\u00e0n b\u1ed9 truy v\u1ea5n ho\u1eb7c n\u1ed9i dung trang web \u0111\u1ec3 hi\u1ec3u kh\u00e1i ni\u1ec7m c\u1ee7a t\u1eeb kho\u00e1 \u0111\u01b0\u1ee3c c\u1ee5 th\u1ec3 h\u01a1n.<\/span><\/p>\n

\"T\u1ed5ng<\/p>\n

T\u1ed5ng quan v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ec7 th\u1ed1ng AI c\u1ee7a Google<\/p>\n<\/div>\n

N\u0103m , Google gi\u1edbi thi\u1ec7u thu\u1eadt to\u00e1n BERT, m\u1ed9t b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng trong vi\u1ec7c hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 ng\u1eef c\u1ea3nh, hi\u1ec3u c\u00e1ch c\u00e1c t\u1eeb \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp v\u00e0 k\u1ebft h\u1ee3p v\u1edbi nhau \u0111\u1ec3 h\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng ho\u1eb7c kh\u00e1i ni\u1ec7m ph\u1ee9c t\u1ea1p h\u01a1n trong truy v\u1ea5n t\u00ecm ki\u1ebfm. Ch\u00ednh \u0111i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap BERT kh\u00f4ng ch\u1ec9 \u0111em l\u1ea1i th\u00e0nh c\u00f4ng trong vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm trong ti\u1ebfng Anh m\u00e0 c\u00f2n m\u1edf r\u1ed9ng \u1ee9ng d\u1ee5ng c\u1ee7a n\u00f3 sang nhi\u1ec1u ng\u00f4n ng\u1eef kh\u00e1c, gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm cho ng\u01b0\u1eddi d\u00f9ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. \u0110\u1ed3ng th\u1eddi, t\u0103ng c\u01b0\u1eddng s\u1ef1 ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c cung c\u1ea5p c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ph\u00f9 h\u1ee3p v\u1edbi \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

Nh\u01b0 v\u1eady, vi\u1ec7c t\u00edch h\u1ee3p tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 m\u00e1y h\u1ecdc (ML) v\u00e0o thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm c\u1ee7a Google \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3. Khi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u1edf n\u00ean th\u00f4ng minh h\u01a1n trong vi\u1ec7c hi\u1ec3u ng\u00f4n ng\u1eef v\u00e0 \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt SEO truy\u1ec1n th\u1ed1ng \u0111\u00e3 kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3. Thay v\u00e0o \u0111\u00f3, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n ph\u1ea3i t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

C\u00e1ch h\u1ec7 th\u1ed1ng AI c\u1ee7a Google x\u1ebfp h\u1ea1ng website<\/b><\/h2>\n

D\u1ef1a tr\u00ean tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, thu\u1eadt to\u00e1n c\u1ee7a Google s\u1ebd ph\u00e2n t\u00edch h\u00e0ng tr\u0103m y\u1ebfu t\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0a ra k\u1ebft qu\u1ea3 x\u1ebfp h\u1ea1ng trang web. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m: ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung h\u1eefu \u00edch, s\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft ho\u1eb7c m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a website.\u00a0<\/span><\/p>\n

C\u00e1ch h\u1ec7 th\u1ed1ng AI \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung h\u1eefu \u00edch<\/b><\/h3>\n

M\u1ed9t trang web ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0 trang web hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch m\u00e0 kh\u00f4ng g\u00e2y t\u1ed5n h\u1ea1i cho b\u1ea5t k\u1ef3 ai. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 trang web \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng cao t\u1eeb c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm x\u1ebfp h\u1ea1ng Google:\u00a0<\/span><\/p>\n

\"C\u00e1ch<\/p>\n

C\u00e1ch h\u1ec7 th\u1ed1ng AI \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung h\u1eefu \u00edch d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc EEAT<\/p>\n<\/div>\n

Google \u0111\u00e3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 n\u1ed9i dung h\u1eefu \u00edch c\u1ee7a n\u1ed9i dung d\u1ef1a tr\u00ean khung EEAT (Experience \u2013 Tr\u1ea3i nghi\u1ec7m, Expertise \u2013 Chuy\u00ean m\u00f4n, Authoritativeness \u2013 Th\u1ea9m quy\u1ec1n, Trust \u2013 Tin t\u01b0\u1edfng).<\/span><\/p>\n

    \n
  • Experience (Tr\u1ea3i nghi\u1ec7m): Li\u00ean quan \u0111\u1ebfn ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m c\u1ee7a nh\u00e0 ti\u1ebfp th\u1ecb trong m\u1ed9t l\u0129nh v\u1ef1c. Google s\u1ebd \u01b0u ti\u00ean nh\u1eefng trang web c\u00f3 n\u1ed9i dung nh\u1ea5t \u0111\u1ecbnh v\u00e0 c\u1ee5 th\u1ec3.<\/span><\/li>\n
  • Expertise (Chuy\u00ean m\u00f4n): Google s\u1ebd \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 chuy\u00ean m\u00f4n c\u1ee7a nh\u00e0 ti\u1ebfp th\u1ecb n\u1ebfu h\u1ecd c\u00f3 b\u1eb1ng c\u1ea5p, ch\u1ee9ng ch\u1ec9 ho\u1eb7c s\u1ef1 c\u00f4ng nh\u1eadn trong l\u0129nh v\u1ef1c.<\/span><\/li>\n
  • Authoritativeness (Th\u1ea9m quy\u1ec1n): Google \u01b0u ti\u00ean nh\u1eefng trang web \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f3 uy t\u00edn v\u00e0 tin c\u1eady trong l\u0129nh v\u1ef1c \u0111\u00f3.<\/span><\/li>\n
  • Trust (Tin t\u01b0\u1edfng): Google s\u1ebd \u0111\u00e1nh gi\u00e1 x\u1ebfp h\u1ea1ng website d\u1ef1a tr\u00ean \u0111\u00e1nh gi\u00e1 t\u1eeb ng\u01b0\u1eddi d\u00f9ng, li\u00ean k\u1ebft t\u1eeb c\u00e1c trang web uy t\u00edn kh\u00e1c,\u2026<\/span><\/li>\n<\/ul>\n

    Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng m\u1ee9c ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 th\u1ec3 kh\u00e1c nhau cho t\u1eebng ch\u1ee7 \u0111\u1ec1, l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3.\u00a0\u00a0<\/span><\/p>\n

    C\u00e1ch h\u1ec7 th\u1ed1ng AI c\u1ee7a Google \u0111\u00e1nh d\u1ea5u th\u01b0 r\u00e1c<\/b><\/h3>\n

    Spam Brain l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi m\u1ee5c ti\u00eau ng\u0103n ch\u1eb7n n\u1ed9i dung r\u00e1c ho\u1eb7c c\u00e1c n\u1ed7 l\u1ef1c thao t\u00fang kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng trang web tr\u00ean Google. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ed7i c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 khi\u1ebfn h\u1ec7 th\u1ed1ng AI x\u1ebfp h\u1ea1ng ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung tr\u00ean trang web c\u1ee7a b\u1ea1n b\u1ecb xem l\u00e0 spam ho\u1eb7c n\u1ed9i dung r\u00e1c:<\/span><\/p>\n

    \"C\u00e1ch<\/p>\n

    C\u00e1ch h\u1ec7 th\u1ed1ng AI c\u1ee7a Google \u0111\u00e1nh d\u1ea5u th\u01b0 r\u00e1c<\/p>\n<\/div>\n

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    • S\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt v\u0103n b\u1ea3n \u0111\u00e1nh l\u1eeba: \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c s\u1eed d\u1ee5ng v\u0103n b\u1ea3n m\u00e0u tr\u1eafng tr\u00ean n\u1ec1n tr\u1eafng, che gi\u1ea5u v\u0103n b\u1ea3n ph\u00eda sau h\u00ecnh \u1ea3nh, \u0111\u1eb7t v\u0103n b\u1ea3n ngo\u00e0i m\u00e0n h\u00ecnh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng CSS,\u2026<\/span><\/li>\n
    • Spam t\u1eeb kho\u00e1 qu\u00e1 m\u1ee9c: H\u00e0nh vi l\u1eb7p l\u1ea1i c\u00e1c t\u1eeb ho\u1eb7c c\u1ee5m t\u1eeb kho\u00e1 qu\u00e1 m\u1ee9c cho ph\u00e9p v\u00e0 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung v\u0103n b\u1ea3n.<\/span><\/li>\n
    • \u1ea8n \u0111\u01b0\u1eddng li\u00ean k\u1ebft: Ch\u00e8n \u0111\u01b0\u1eddng li\u00ean k\u1ebft qu\u00e1 m\u1ee9c ho\u1eb7c th\u1ef1c hi\u1ec7n c\u00e1c li\u00ean k\u1ebft ch\u00e9o, che \u0111\u1eady \u0111\u01b0\u1eddng li\u00ean k\u1ebft b\u1eb1ng c\u00e1ch ch\u1ec9 li\u00ean k\u1ebft m\u1ed9t k\u00fd t\u1ef1 nh\u1ecf (v\u00ed d\u1ee5 nh\u01b0 d\u1ea5u g\u1ea1ch n\u1ed1i \u1edf gi\u1eefa \u0111o\u1ea1n).<\/span><\/li>\n
    • Chuy\u1ec3n h\u01b0\u1edbng kh\u00f4ng minh b\u1ea1ch: Chuy\u1ec3n h\u01b0\u1edbng trang web sang \u0111\u1ecba ch\u1ec9 m\u1edbi m\u00e0 kh\u00f4ng c\u00f3 th\u00f4ng b\u00e1o ho\u1eb7c chuy\u1ec3n h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn trang n\u1ed9i b\u1ed9 sau khi h\u1ecd \u0111\u0103ng nh\u1eadp.\u00a0<\/span><\/li>\n<\/ul>\n

      H\u1ec7 th\u1ed1ng AI c\u1ee7a Google h\u1ed7 tr\u1ee3 n\u1ec1n t\u1ea3ng n\u00e0y hi\u1ec3u v\u00e0 \u0111\u00e1nh gi\u00e1 n\u1ed9i dung trang web m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 nhanh ch\u00f3ng h\u01a1n, \u0111\u1ed3ng th\u1eddi gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n, v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n

      Xem th\u00eam:<\/strong><\/em><\/p>\n

      Google AI l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng AI v\u00e0o h\u1ec7 sinh th\u00e1i Google<\/strong><\/em><\/p>\n

      Google thay \u0111\u1ed5i c\u00e1i nh\u00ecn v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 AI content<\/strong><\/em><\/p>\n

      Nh\u1eefng l\u01b0u \u00fd khi d\u00f9ng AI vi\u1ebft n\u1ed9i dung SEO \u0111\u1ec3 kh\u00f4ng b\u1ecb Google ph\u1ea1t<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng c\u1ee7a trang web tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google l\u00e0 h\u1ec7 th\u1ed1ng AI c\u1ee7a Google. H\u1ec7 th\u1ed1ng n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch n\u1ed9i dung trang web, ph\u00e1t hi\u1ec7n c\u00e1c k\u1ef9 thu\u1eadt l\u1eeba \u0111\u1ea3o v\u00e0 h\u00e0nh vi gian l\u1eadn d\u1ef1a tr\u00ean c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 quy \u0111\u1ecbnh \u0111\u00e1nh gi\u00e1 n\u1ed9i dung t\u1eeb Google. Do \u0111\u00f3, vi\u1ec7c duy tr\u00ec m\u1ed9t trang web c\u00f3 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 tr\u00e1nh kh\u1ea3 n\u0103ng b\u1ecb gi\u1ea3m k\u1ebft qu\u1ea3 x\u1ebfp h\u1ea1ng. V\u00e0, vi\u1ec7c n\u00e0y s\u1ebd bao g\u1ed3m s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 tu\u00e2n th\u1ee7 \u0111\u1ed1i v\u1edbi c\u00e1c h\u01b0\u1edbng d\u1eabn v\u00e0 quy \u0111\u1ecbnh m\u00e0 h\u1ec7 th\u1ed1ng AI c\u1ee7a Google \u0111\u01b0a ra khi \u0111\u00e1nh gi\u00e1 trang web, nh\u1eb1m \u00e1p d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p t\u1ed1i \u01b0u trang web m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53371"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53371"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53371\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}