{"id":53376,"date":"2023-12-20T07:13:46","date_gmt":"2023-12-20T00:13:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhung-y-tuong-truyen-cam-hung-cho-long-trung-thanh-cua-khach-hang.html"},"modified":"2023-12-20T07:13:46","modified_gmt":"2023-12-20T00:13:46","slug":"nhung-y-tuong-truyen-cam-hung-cho-long-trung-thanh-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-y-tuong-truyen-cam-hung-cho-long-trung-thanh-cua-khach-hang.html","title":{"rendered":"Nh\u1eefng \u00fd t\u01b0\u1edfng truy\u1ec1n c\u1ea3m h\u1ee9ng cho l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
L\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 coi l\u00e0 \u201cnhi\u00ean li\u1ec7u\u201d \u0111\u1ec3 doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng. N\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean t\u1eeb s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 v\u1edbi to\u00e0n b\u1ed9 doanh nghi\u1ec7p, ch\u1ee9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 s\u1ef1 ham mu\u1ed1n nh\u1ea5t th\u1eddi v\u00ec gi\u00e1 c\u1ea3 \u2013 y\u1ebfu t\u1ed1 c\u1ea1nh tranh m\u00e0 b\u1ea5t k\u1ef3 \u0111\u1ed1i th\u1ee7 n\u00e0o c\u0169ng c\u00f3 th\u1ec3 sao ch\u00e9p.<\/p>\n

Tuy nhi\u00ean, n\u1ebfu \u0111\u00e3 l\u00e0 \u201cs\u1ef1 g\u1eafn k\u1ebft\u201d th\u00ec ph\u1ea3i \u0111\u1ebfn t\u1eeb hai ph\u00eda. B\u1ea1n ph\u1ea3i ch\u1ee9ng minh \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a m\u00ecnh tr\u01b0\u1edbc khi k\u1ef3 v\u1ecdng \u0111\u01b0\u1ee3c nh\u1eadn l\u1ea1i. V\u1eady \u0111\u00e2u l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t v\u00e0 tr\u1ef1c ti\u1ebfp nh\u1ea5t \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 cam k\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i b\u00ean b\u1ea1n l\u00e2u d\u00e0i? \u0110\u00f3 ch\u00ednh l\u00e0 x\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n

\"Ch\u01b0\u01a1ng<\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t v\u00e0 tr\u1ef1c ti\u1ebfp nh\u1ea5t \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 cam k\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

N\u1ebfu b\u1ea1n mu\u1ed1n t\u1ea1o n\u00ean m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh\u00a0tuy\u1ec7t v\u1eddi cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, h\u00e3y c\u00f9ng Masterskills tham kh\u1ea3o nh\u1eefng \u00fd t\u01b0\u1edfng\u00a0d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

1. S\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng ti\u1ebfn tr\u00ecnh \u01b0u \u0111\u00e3i (Endowed Progress Effect)<\/h2>\n

Hi\u1ec7u \u1ee9ng ti\u1ebfn tr\u00ecnh \u01b0u \u0111\u00e3i (Endowed Progress Effect)<\/em> \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd \u0111\u00e3 ho\u00e0n th\u00e0nh m\u1ed9t ti\u1ebfn tr\u00ecnh n\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd mu\u1ed1n ti\u1ebfp t\u1ee5c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u1ebfp theo.<\/p>\n

Chuy\u00ean gia Joseph Nunes v\u00e0 Xavier Dr\u00e8ze \u0111\u00e3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u tr\u00ean 300 kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ed9t c\u1eeda h\u00e0ng r\u1eeda xe \u0111\u1ecba ph\u01b0\u01a1ng. M\u1ed7i kh\u00e1ch h\u00e0ng\u00a0s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t m\u1ed9t th\u1ebb t\u00edch \u0111i\u1ec3m. V\u1edbi m\u1ed7i l\u1ea7n t\u1edbi c\u1eeda h\u00e0ng, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c d\u00e1n 1 tem l\u00ean th\u1ebb v\u00e0 khi th\u1ebb \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh, h\u1ecd s\u1ebd c\u00f3 1 l\u1ea7n r\u1eeda xe mi\u1ec5n ph\u00ed.<\/p>\n

300 kh\u00e1ch h\u00e0ng n\u00e0y \u0111\u01b0\u1ee3c chia l\u00e0m 2 nh\u00f3m:<\/p>\n

    \n
  • Nh\u00f3m \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c \u0111\u01b0a m\u1ed9t chi\u1ebfc th\u1ebb tr\u1ed1ng v\u00e0 h\u1ecd c\u1ea7n 8 con tem \u0111\u1ec3 ho\u00e0n th\u00e0nh th\u1ebb.<\/li>\n
  • Nh\u00f3m th\u1ee9 2 nh\u1eadn \u0111\u01b0\u1ee3c th\u1ebb c\u00f3 10 \u00f4 t\u00edch \u0111i\u1ec3m nh\u01b0ng trong \u0111\u00f3 c\u00f3 2 \u00f4 \u0111\u00e3 d\u00e1n tem.<\/li>\n<\/ul>\n

    Tuy h\u1ecd \u0111\u1ec1u c\u1ea7n 8 con tem \u0111\u1ec3 ho\u00e0n th\u00e0nh th\u1ebb nh\u01b0ng k\u1ebft qu\u1ea3 2 nh\u00f3m cho th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng: Nh\u00f3m th\u1ee9 2 c\u00f3 t\u1ec9 l\u1ec7 ho\u00e0n th\u00e0nh l\u00e0 34%, trong khi nh\u00f3m \u0111\u1ea7u ti\u00ean ch\u1ec9 l\u00e0 19%.<\/p>\n

    \u0110i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec cho ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a b\u1ea1n? H\u00e3y cho kh\u00e1ch h\u00e0ng m\u1ed9t s\u1ef1 kh\u1edfi \u0111\u1ea7u (ho\u1eb7c cho h\u1ecd \u201cni\u1ec1m tin\u201d\u00a0r\u1eb1ng h\u1ecd \u0111\u00e3 c\u00f3 s\u1ef1 kh\u1edfi \u0111\u1ea7u) \u0111\u1ec3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c ho\u00e0n th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau kh\u00e1c trong ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a b\u1ea1n.<\/p>\n

    Ba b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 t\u1ea1o n\u00ean\u00a0hi\u1ec7u \u1ee9ng n\u00e0y:<\/h3>\n
      \n
    • B\u01b0\u1edbc 1: \u0110\u1eb7t ra\u00a0m\u1ee5c ti\u00eau<\/strong><\/li>\n<\/ul>\n

      Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ea7n c\u00f3 m\u1ed9t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng: Kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec? Gi\u1ea3m gi\u00e1, s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed, t\u00edn d\u1ee5ng t\u1eeb c\u1eeda h\u00e0ng? H\u00e3y s\u1eed d\u1ee5ng nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y \u0111\u1ec3 truy\u1ec1n \u0111\u1ed9ng l\u1ef1c cho ng\u01b0\u1eddi mua.<\/p>\n

        \n
      • B\u01b0\u1edbc 2: Thi\u1ebft l\u1eadp c\u00e1ch th\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau<\/strong><\/li>\n<\/ul>\n

        Khi \u0111\u00e3 c\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, v\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u1ea1t\u00a0\u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3? T\u00edch l\u0169y \u0111\u1ee7 tem tr\u00ean th\u1ebb v\u1edbi m\u1ed7i l\u1ea7n mua s\u1eafm? C\u1ed9ng \u0111i\u1ec3m v\u1edbi m\u1ed7i l\u1ea7n chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i? B\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec, h\u00e3y n\u00f3i r\u00f5 r\u00e0ng v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

          \n
        • B\u01b0\u1edbc 3: T\u1ea1o s\u1eb5n cho kh\u00e1ch h\u00e0ng m\u1ed9t kh\u1edfi \u0111\u1ea7u<\/strong><\/li>\n<\/ul>\n

          Ngay khi h\u1ecd \u0111\u0103ng k\u00ed, h\u00e3y cho h\u1ecd m\u1ed9t kh\u1edfi \u0111\u1ea7u t\u1ed1t \u0111\u1eb9p. H\u00e3y t\u1eb7ng h\u1ecd m\u1ed9t con tem tr\u00ean th\u1ebb ho\u1eb7c 1 \u0111i\u1ec3m trong t\u00e0i kho\u1ea3n \u2013 th\u1eadm ch\u00ed tr\u01b0\u1edbc khi h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng b\u1ea1n mu\u1ed1n. Kh\u00f4ng n\u00ean\u00a0\u0111\u1ec3 h\u1ecd b\u1eaft \u0111\u1ea7u t\u1eeb con s\u1ed1 0.<\/p>\n

          2. T\u1ea1o c\u1ea5p b\u1eadc ri\u00eang cho kh\u00e1ch h\u00e0ng<\/h2>\n

          M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh\u00a0l\u00e0 \u0111\u1ec3 ng\u01b0\u1eddi mua ng\u00e0y c\u00e0ng g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, bi\u1ebfn m\u1ed9t kh\u00e1ch h\u00e0ng th\u00e0nh ng\u01b0\u1eddi h\u00e2m m\u1ed9 trung th\u00e0nh. Kh\u00e1ch h\u00e0ng th\u00ec ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, nh\u01b0ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 mua xong s\u1ebd thuy\u1ebft ph\u1ee5c c\u1ea3 gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 h\u1ecd c\u00f9ng mua n\u1eefa.<\/p>\n

          Th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m n\u1ed5i ti\u1ebfng Sephora c\u00f3 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh\u00a0r\u1ea5t th\u00e0nh c\u00f4ng, v\u00e0 h\u1ecd \u0111\u00e3 c\u00f3 c\u1ea3 m\u1ed9t \u201c\u0111\u1ed9i qu\u00e2n\u201d nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 h\u00f9ng h\u1eadu. Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y mang t\u00ean Beauty Insider (V\u1ebb \u0111\u1eb9p ti\u1ec1m \u1ea9n)<\/em>, g\u1ed3m 3 c\u1ea5p b\u00e2c th\u00e0nh vi\u00ean (theo th\u1ee9 t\u1ef1: Beauty Insider \u2013 VIB \u2013 VIB ROUGE) t\u01b0\u01a1ng \u1ee9ng v\u1edbi nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i, s\u1ea3n ph\u1ea9m gi\u1edbi h\u1ea1n, s\u1ef1 ki\u1ec7n mua s\u1eafm, mi\u1ec5n ph\u00ed giao h\u00e0ng\u2026 c\u1ef1c k\u00ec \u0111a d\u1ea1ng.<\/p>\n

          \"Beauty<\/p>\n

          Beauty Insider \u2013 Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ef1c k\u1ef3 th\u00e0nh c\u00f4ng c\u1ee7a Sephora<\/p>\n<\/div>\n

          Starbuck c\u0169ng c\u00f3 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh\u00a0r\u1ea5t n\u1ed5i ti\u1ebfng. Khi c\u00e1c th\u00e0nh vi\u00ean th\u1ef1c hi\u1ec7n mua h\u00e0ng v\u00e0 tr\u1ea3 ti\u1ec1n v\u1edbi \u1ee9ng d\u1ee5ng Starbuck tr\u00ean \u0111i\u1ec7n tho\u1ea1i, h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c \u0111i\u1ec3m th\u01b0\u1edfng c\u00f3 th\u1ec3 quy \u0111\u1ed5i ra \u0111\u1ed3 u\u1ed1ng ho\u1eb7c \u0111\u1ed3 \u0103n mi\u1ec5n ph\u00ed. Starbuck c\u00f3 h\u1ec7 th\u1ed1ng c\u1ea5p b\u1eadc kh\u00e1ch h\u00e0ng \u0111\u01a1n gi\u1ea3n h\u01a1n, g\u1ed3m 2 c\u1ea5p Green Level (H\u1ea1ng th\u1ebb Xanh) and Gold Level (H\u1ea1ng th\u1ebb V\u00e0ng).<\/p>\n

          H\u1ea1ng th\u1ebb Xanh c\u1ee7a Starbuck khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n (m\u1ed7i $1 chi ra \u0111\u01b0\u1ee3c t\u1eb7ng 2 sao). \u0110\u1eb7c bi\u1ec7t h\u01a1n, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3 ti\u1ec1n qua \u0111i\u1ec7n tho\u1ea1i c\u1ef1c k\u00ec thu\u1eadn ti\u1ec7n v\u00e0 b\u1ea3o m\u1eadt cao h\u01a1n (nh\u1eefng ng\u01b0\u1eddi tham gia\u00a0ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh\u00a0c\u1ee7a Starbuck s\u1ebd n\u1ea1p ti\u1ec1n v\u00e0o t\u00e0i kho\u1ea3n tr\u01b0\u1edbc \u0111\u1ec3 th\u1ef1c hi\u1ec7n mua h\u00e0ng).<\/p>\n

          \"Ch\u01b0\u01a1ng<\/p>\n

          H\u1ea1ng th\u1ebb Xanh c\u1ee7a Starbuck<\/p>\n<\/div>\n

          H\u1ea1ng th\u1ebb V\u00e0ng d\u00e0nh cho kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u00edch \u0111\u01b0\u1ee3c 300+ sao, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c h\u1ecd \u0111\u00e3 chi ti\u00eau r\u1ea5t nhi\u1ec1u v\u00e0o th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c 1 th\u1ebb V\u00e0ng c\u00e1 nh\u00e2n, nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea7n th\u01b0\u1edfng nhanh h\u01a1n, th\u1eadm ch\u00ed c\u00f3 nh\u1eefng ng\u00e0y h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c g\u1ea5p \u0111\u00f4i \u0111i\u1ec3m th\u01b0\u1edfng so v\u1edbi b\u00ecnh th\u01b0\u1eddng.<\/p>\n

          \"H\u1ea1ng<\/p>\n

          H\u1ea1ng th\u1ebb V\u00e0ng c\u1ee7a Starbuck<\/p>\n<\/div>\n

          N\u1ebfu b\u1ea1n c\u00f2n ho\u00e0i nghi li\u1ec7u ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh\u00a0n\u00e0y c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3, h\u00e3y xem nh\u1eefng b\u00e0i vi\u1ebft tr\u00ean Twitter c\u1ee7a kh\u00e1ch h\u00e0ng Starbuck v\u00e0 Sephora:<\/p>\n

          \"Khi<\/p>\n

          Kh\u00e1ch h\u00e0ng vui m\u1eebng chia s\u1ebb khi \u0111\u1ea1t th\u1ebb V\u00e0ng \u1edf Starbuck<\/p>\n<\/div>\n

          \"Th\u00e0nh<\/p>\n

          \u201cPh\u1ea3i mua ngay nh\u1eefng \u0111\u1ed3 trang \u0111i\u1ec3m y\u00eau th\u00edch! Ng\u00e0y mai l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t cho th\u00e0nh vi\u00ean VIB Sephora! Ai h\u00e0o h\u1ee9ng n\u00e0o?!\u201d<\/p>\n<\/div>\n

          \"Ch\u01b0\u01a1ng<\/p>\n

          Kh\u00e1ch h\u00e0ng t\u1ef1 h\u00e0o chia s\u1ebb: \u201cCu\u1ed1i c\u00f9ng c\u0169ng tr\u1edf th\u00e0nh VIB Sephora\u201d<\/p>\n<\/div>\n

          T\u1eb7ng th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd h\u00e0nh \u0111\u1ed9ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 th\u1ef1c th\u1ee5, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u lan truy\u1ec1n th\u00f4ng tin v\u00e0 \u201cgieo h\u1ea1t\u201d cho nh\u1eefng chuy\u1ec3n \u0111\u1ed5i trong t\u01b0\u01a1ng lai.<\/p>\n

          3. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m<\/h2>\n

          Kh\u00f4ng ch\u1ec9 th\u00e0nh c\u00f4ng v\u00ec t\u1ea1o th\u1ee9 h\u1ea1ng cho kh\u00e1ch h\u00e0ng, Sephora c\u00f2n s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u01b0\u1eddng xuy\u00ean \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m cho h\u1ecd. D\u1eef li\u1ec7u n\u00e0y cho ph\u00e9p h\u00e3ng xem \u0111\u01b0\u1ee3c \u0111\u01a1n h\u00e0ng t\u1eeb nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau, t\u00ecm hi\u1ec3u nhu c\u1ea7u th\u1ea9m m\u1ef9 c\u00e1 nh\u00e2n c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng nh\u01b0 s\u1ea3n ph\u1ea9m y\u00eau th\u00edch, lo\u1ea1i da\u2026<\/p>\n

          Gi\u00e1m \u0111\u1ed1c ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m Angel Singh gi\u1ea3i th\u00edch m\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c khai th\u00e1c d\u1eef li\u1ec7u t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh: \u201cKhi b\u1ea1n b\u01b0\u1edbc v\u00e0o 1 c\u1eeda h\u00e0ng, c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m \u1edf \u0111\u00f3 v\u00e0 b\u1ea1n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i bi\u1ebft t\u1ea5t c\u1ea3 \u0111\u00e2u m\u1edbi l\u00e0 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh. Ng\u01b0\u1eddi mua mu\u1ed1n m\u1ecdi th\u1ee9 b\u1edbt g\u00e2y nh\u1ea7m l\u1eabn v\u00e0 c\u1ea7n s\u1ef1 tr\u1ee3 gi\u00fap trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y.\u201d<\/p>\n

          D\u1eef li\u1ec7u khai th\u00e1c \u0111\u01b0\u1ee3c s\u1ebd r\u1ea5t h\u1eefu \u00edch trong vi\u1ec7c gi\u00fap th\u01b0\u01a1ng hi\u1ec7u g\u1ee3i \u00fd v\u00e0 khuy\u1ebfn kh\u00edch mua h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi thu\u1eadn l\u1ee3i h\u01a1n n\u1ebfu mu\u1ed1n t\u1eb7ng qu\u00e0 theo h\u00ecnh th\u1ee9c c\u00e1 nh\u00e2n h\u00f3a. V\u00e0 khi kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng g\u1eafn b\u00f3 d\u00e0i l\u00e2u h\u01a1n v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh\u00a0c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

          4. \u0110\u1eebng v\u00f4 t\u00ecnh \u201ctr\u1eebng ph\u1ea1t\u201d kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh<\/h2>\n

          C\u1ea7n nh\u1edb r\u00f5 r\u1eb1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh t\u1eadp trung v\u00e0o vi\u1ec7c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ch\u1ee9 kh\u00f4ng ph\u1ea3i b\u00f3 bu\u1ed9c h\u1ecd l\u00e0m theo nh\u1eefng quy \u0111\u1ecbnh b\u1ea1n \u0111\u01b0a ra. Ch\u00fang ta \u0111\u00e3 n\u00f3i v\u1ec1 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c th\u1ee9 h\u1ea1ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau, nh\u01b0ng n\u1ebfu b\u1ea1n \u0111\u00f2i h\u1ecfi s\u1ef1 trung th\u00e0nh \u1edf h\u1ecd nhi\u1ec1u h\u01a1n m\u1ee9c h\u1ecd c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf n\u00ean m\u1ec7t m\u1ecfi v\u00e0 quay sang \u1ee7ng h\u1ed9 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.<\/p>\n

          Chuy\u00ean gia v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng Shep Hyken k\u1ec3 l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh v\u1edbi m\u1ed9t h\u00e3ng h\u00e0ng kh\u00f4ng \u00f4ng \u0111\u00e3 t\u1eebng g\u1eafn b\u00f3. Nhi\u1ec1u ng\u01b0\u1eddi b\u1ea1n c\u1ee7a Hyken \u0111\u00e3 m\u1ea5t h\u1ea1ng th\u1ebb h\u1ed9i vi\u00ean \u01b0u t\u00fa khi nh\u1eefng ng\u01b0\u1eddi n\u00e0y v\u1ec1 h\u01b0u \u2013 d\u00f9 h\u1ecd v\u1eabn trung th\u00e0nh v\u1edbi h\u00e3ng. Th\u1eadm ch\u00ed c\u00f3 ng\u01b0\u1eddi b\u1ecb m\u1ea5t h\u1ea1ng n\u00e0y ch\u1ec9 v\u00e0i th\u00e1ng sau khi b\u1ecb \u1ed1m v\u00e0 kh\u00f4ng th\u1ec3 bay th\u01b0\u1eddng xuy\u00ean. Li\u1ec7u h\u00e3ng h\u00e0ng kh\u00f4ng n\u00e0y c\u00f3 th\u1ec3 gi\u1eef \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng trung th\u00e0nh n\u1ebfu \u0111\u1ed1i x\u1ee9 v\u1edbi h\u1ecd nh\u01b0 v\u1eady?<\/p>\n

          Ch\u00fang ta c\u00f3 th\u1ef1c s\u1ef1 c\u1ea7n ph\u1ea3i \u201ctr\u1eebng ph\u1ea1t\u201d kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh kh\u00f4ng? B\u1ea1n s\u1ebd \u201cngh\u1ec9 ch\u01a1i\u201d v\u1edbi m\u1ed9t ng\u01b0\u1eddi b\u1ea1n t\u1ed1t ch\u1ec9 v\u00ec h\u1ecd kh\u00f4ng g\u1eb7p b\u1ea1n m\u1ed9t th\u1eddi gian? \u0110i\u1ec1u \u0111\u01a1n gi\u1ea3n b\u1ea1n c\u1ea7n l\u00e0m ch\u1ec9 l\u00e0 nh\u1ea5c \u0111i\u1ec7n tho\u1ea1i l\u00ean v\u00e0 h\u1ecfi th\u0103m t\u00ecnh h\u00ecnh c\u1ee7a h\u1ecd. Tr\u01b0\u1eddng h\u1ee3p\u00a0n\u00e0y c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 trong d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u th\u01b0\u01a1ng hi\u1ec7u quan t\u00e2m n\u00ean l\u00e0 ti\u1ec1m n\u0103ng d\u00e0i l\u00e2u c\u1ee7a m\u1ed1i quan h\u1ec7 ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 v\u00ec s\u1ef1 gi\u00e1n \u0111o\u1ea1n ng\u1eafn h\u1ea1n m\u00e0 h\u1ee7y b\u1ecf to\u00e0n b\u1ed9 n\u1ed7 l\u1ef1c c\u1ee7a c\u1ea3 hai b\u00ean.<\/p>\n

          5. Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a b\u1ea1n ph\u1ea3i \u0111i c\u00f9ng k\u1ebf ho\u1ea1ch Relationship Marketing t\u1ed5ng th\u1ec3<\/h2>\n

          M\u1ecdi c\u00f4ng ty \u0111\u1ec1u c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c lo\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng, nh\u01b0ng kh\u00f4ng ph\u1ea3i c\u00f4ng ty n\u00e0o c\u0169ng t\u1ea1o ra v\u00e0 duy tr\u00ec \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 tuy\u1ec7t v\u1eddi v\u1edbi h\u1ecd. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac relationship marketing\u00a0ph\u00e1t huy vai tr\u00f2 c\u1ee7a m\u00ecnh. Relationship marketing\u00a0l\u00e0 t\u1ea1o ra c\u00e1c s\u00e1ng ki\u1ebfn t\u1eadp trung v\u00e0o vi\u1ec7c t\u01b0\u01a1ng t\u00e1c l\u00e2u d\u00e0i (tr\u00e1i ng\u01b0\u1ee3c v\u1edbi vi\u1ec7c mua l\u1ea1i hay b\u00e1n h\u00e0ng). \u0110i\u1ec1u n\u00e0y gi\u1ed1ng nh\u01b0 b\u1ea1n c\u00f3 m\u1ed9t blog l\u00f4i cu\u1ed1n, m\u1ed9t h\u01b0\u1edbng d\u1eabn h\u1eefu \u00edch, nh\u1eefng t\u00e0i kho\u1ea3n kh\u00e1ch h\u00e0ng chi ti\u1ebft\u2026<\/p>\n

          D\u00f9 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh\u00a0kh\u00f4ng n\u00ean b\u1ecb l\u1ea1m d\u1ee5ng nh\u01b0 m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb, nh\u01b0ng n\u00f3 n\u00ean l\u00e0 m\u1ed9t ph\u1ea7n trong k\u1ebf ho\u1ea1ch relationship marketing t\u1ed5ng th\u1ec3. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0 vi\u1ec7c duy tr\u00ec kh\u00e1ch h\u00e0ng th\u00f4ng qua x\u00e2y d\u1ef1ng quan h\u1ec7 v\u1eefng ch\u1eafc, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 qu\u1ea3ng c\u00e1o cho kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

          Gi\u1ea3 d\u1ee5 c\u00f4ng ty b\u1ea1n t\u1ed5 ch\u1ee9c m\u1ed9t\u00a0webinar (s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c b\u1edfi m\u1ed9t c\u00f4ng ty\/t\u1ed5 ch\u1ee9c\/c\u00e1 nh\u00e2n v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u1ebfn m\u1ed9t nh\u00f3m ng\u01b0\u1eddi tr\u00ean m\u00e1y t\u00ednh c\u1ee7a h\u1ecd th\u00f4ng qua Internet) mi\u1ec5n ph\u00ed. V\u1ec1 c\u01a1 b\u1ea3n b\u1ea1n \u0111ang n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb quan h\u1ec7 v\u1edbi h\u1ecd, nh\u01b0ng b\u1ea1n ho\u00e0n c\u00f3 th\u1ec3 g\u1eafn n\u00f3 v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Ch\u1eb3ng h\u1ea1n nh\u01b0, t\u1eb7ng \u0111i\u1ec3m n\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00ed tham gia webinar ngh\u0129a l\u00e0 b\u1ea1n \u0111\u00e3 t\u0103ng gi\u00e1 tr\u1ecb cho m\u1ed1i quan h\u1ec7 gi\u1eefa hai b\u00ean v\u00e0 khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u00e0 tr\u00e2n tr\u1ecdng.<\/p>\n

          M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng kh\u00f4ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 t\u1eb7ng th\u01b0\u1edfng v\u00e0 t\u1eb7ng th\u01b0\u1edfng. Th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u0111\u1eb7t suy ngh\u0129 nghi\u00eam t\u00fac v\u1ec1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 t\u0103ng c\u01b0\u1eddng c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o ra v\u00e0 th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh m\u1ea1nh m\u1ebd t\u1eeb h\u1ecd.<\/p>\n

          Theo Carla Jerez<\/em><\/p>\n

          B\u00e0i li\u00ean quan:<\/em><\/p>\n

            \n
          • S\u00e1ng t\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh kh\u00f4ng ch\u1ec9 d\u00e0nh cho \u201c\u00f4ng l\u1edbn\u201d<\/em><\/li>\n
          • X\u00e2y d\u1ef1ng t\u1eadp kh\u00e1ch h\u00e0ng trung th\u00e0nh: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            Tuy nhi\u00ean, n\u1ebfu \u0111\u00e3 l\u00e0 \u201cs\u1ef1 g\u1eafn k\u1ebft\u201d th\u00ec ph\u1ea3i \u0111\u1ebfn t\u1eeb hai ph\u00eda. B\u1ea1n ph\u1ea3i ch\u1ee9ng minh \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a m\u00ecnh tr\u01b0\u1edbc khi k\u1ef3 v\u1ecdng \u0111\u01b0\u1ee3c nh\u1eadn l\u1ea1i. V\u1eady \u0111\u00e2u l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t v\u00e0 tr\u1ef1c ti\u1ebfp nh\u1ea5t \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 cam k\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i b\u00ean b\u1ea1n l\u00e2u d\u00e0i? \u0110\u00f3 ch\u00ednh l\u00e0 x\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53376"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53376"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53376\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}