{"id":53394,"date":"2023-12-20T07:16:48","date_gmt":"2023-12-20T00:16:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ung-dung-cua-mo-hinh-aida-trong-marketing.html"},"modified":"2023-12-20T07:16:48","modified_gmt":"2023-12-20T00:16:48","slug":"ung-dung-cua-mo-hinh-aida-trong-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ung-dung-cua-mo-hinh-aida-trong-marketing.html","title":{"rendered":"\u1ee8ng d\u1ee5ng c\u1ee7a m\u00f4 h\u00ecnh AIDA trong marketing"},"content":{"rendered":"
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M\u00f4 h\u00ecnh AIDA \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn ph\u1ed5 bi\u1ebfn l\u00e0 c\u00f4ng th\u1ee9c content AIDA. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh marketing ph\u1ed5 bi\u1ebfn, \u0111\u01b0\u1ee3c nhi\u1ec1u marketers \u1ee9ng d\u1ee5ng x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing. M\u00f4 h\u00ecnh AIDA ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, c\u00e1c marketers th\u01b0\u1eddng s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3.\u00a0<\/span><\/p>\n

M\u00f4 h\u00ecnh AIDA trong marketing l\u00e0 g\u00ec?<\/b><\/h2>\n

M\u00f4 h\u00ecnh AIDA l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh minh h\u1ecda l\u1ea1i h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi h\u1ecd ra quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5. Theo \u0111\u00f3, AIDA l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u00e1c b\u01b0\u1edbc quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh n\u00e0y:\u00a0<\/span><\/p>\n

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  • Attention (G\u00e2y ch\u00fa \u00fd)\u00a0<\/span><\/li>\n
  • Interest (T\u1ea1o s\u1ef1 quan t\u00e2m)\u00a0<\/span><\/li>\n
  • Desire (Mong mu\u1ed1n v\u00e0 khao kh\u00e1t)<\/span><\/li>\n
  • Action (H\u00e0nh \u0111\u1ed9ng)<\/span><\/li>\n<\/ul>\n
    \"M\u00f4<\/p>\n

    M\u00f4 h\u00ecnh AIDA trong marketing l\u00e0 g\u00ec?<\/p>\n<\/div>\n

    C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh AIDA trong marketing \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u h\u00f3a th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd t\u1ea1i m\u1ed7i giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua. M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra s\u1ef1 \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd, thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ngay t\u1eeb ban \u0111\u1ea7u, l\u00e0m cho h\u1ecd t\u00f2 m\u00f2 v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cung c\u1ea5p, sau \u0111\u00f3 k\u00edch th\u00edch m\u1ed9t c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd, khao kh\u00e1t t\u00ecm hi\u1ec3u v\u00e0 nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3. V\u00e0 cu\u1ed1i c\u00f9ng, th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u01b0 vi\u1ec7c th\u1eed nghi\u1ec7m ho\u1eb7c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

    C\u00e1c giai \u0111o\u1ea1n trong m\u00f4 h\u00ecnh AIDA v\u00e0 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing cho t\u1eebng giai \u0111o\u1ea1n<\/b><\/h2>\n

    M\u00f4 h\u00ecnh AIDA trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb \u0111\u00f3ng m\u1ed9t vai tr\u00f2 kh\u00f4ng th\u1ec3 thi\u1ebfu. N\u00f3 kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c doanh nghi\u1ec7p th\u00fac \u0111\u1ea9y s\u1ef1 quan t\u00e2m v\u00e0 t\u00f2 m\u00f2 c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n k\u00edch th\u00edch c\u1ea3m gi\u00e1c h\u00e0nh \u0111\u1ed9ng m\u1ea1nh m\u1ebd t\u1eeb ph\u00eda h\u1ecd. V\u00ec v\u1eady, vi\u1ec7c hi\u1ec3u r\u00f5 m\u1ed7i giai \u0111o\u1ea1n trong m\u00f4 h\u00ecnh v\u00e0 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c th\u00edch h\u1ee3p cho t\u1eebng giai \u0111o\u1ea1n l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 quan tr\u1ecdng kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/span><\/p>\n

    Attention (G\u00e2y ch\u00fa \u00fd)<\/b><\/h3>\n

    \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean trong m\u00f4 h\u00ecnh AIDA, doanh nghi\u1ec7p s\u1ebd c\u1ed1 g\u1eafng t\u1eadp trung thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng d\u1ec5 d\u00e0ng b\u1ecb thu h\u00fat s\u1ef1 ch\u00fa \u00fd b\u1edfi c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n:\u00a0<\/span><\/p>\n

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    • Theo m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a HubSpot, 47% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng xem x\u00e9t t\u1eebng ph\u1ea7n n\u1ed9i dung tr\u00ean m\u1ed9t trang web tr\u01b0\u1edbc khi h\u1ecd quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y ch\u1ec9 ra r\u1eb1ng s\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a n\u1ed9i dung, bao g\u1ed3m b\u00e0i vi\u1ebft blog, video, h\u00ecnh \u1ea3nh v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
    • Theo m\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c t\u1eeb GlobalWebIndex, 54% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi. Do \u0111\u00f3, c\u00e1c n\u1ec1n t\u1ea3ng social v\u00e0 trang web \u0111\u01b0\u1ee3c xem l\u00e0 n\u1ec1n t\u1ea3ng ti\u1ec1m n\u0103ng \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m t\u1eeb kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
    • C\u00e1c nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t t\u1eeb nh\u00f3m nghi\u00ean c\u1ee9u t\u1ea1i ConversionArium, v\u1ecb tr\u00ed thu h\u00fat ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERPs) c\u1ee7a Google th\u01b0\u1eddng t\u1eadp trung v\u00e0o ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 c\u1ee7a b\u00e0i vi\u1ebft SEO.\u00a0<\/span><\/li>\n<\/ul>\n

      D\u1ef1a v\u00e0o nh\u1eefng nghi\u00ean c\u1ee9u tr\u00ean, c\u00f3 th\u1ec3 r\u00fat ra c\u00e1c k\u1ebft lu\u1eadn v\u00e0 c\u00e1c \u0111\u1ec1 xu\u1ea5t cho chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u1edf giai \u0111o\u1ea1n n\u00e0y:<\/span><\/p>\n

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      • T\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 trang web<\/span><\/li>\n
      • S\u00e1ng t\u1ea1o v\u00e0 chia s\u1ebb \u0111a d\u1ea1ng lo\u1ea1i n\u1ed9i dung ti\u1ebfp th\u1ecb nh\u01b0 blog, video, h\u00ecnh \u1ea3nh,\u2026<\/span><\/li>\n
      • T\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n t\u00ecm ki\u1ebfm SEO v\u00e0 gia t\u0103ng th\u1ee9 h\u1ea1ng nh\u01b0 th\u1ebb meta, backlink, c\u00e1c t\u1eeb kh\u00f3a trong heading,\u2026<\/span><\/li>\n
      • PR, qu\u1ea3ng c\u00e1o h\u00e0ng lo\u1ea1t b\u1eb1ng c\u00e1ch xu\u1ea5t hi\u1ec7n tr\u00ean nhi\u1ec1u trang b\u00e1o, TVC\u2026 ph\u00f9 h\u1ee3p.<\/span><\/li>\n<\/ul>\n

        Interest (T\u1ea1o s\u1ef1 quan t\u00e2m)<\/b><\/h3>\n

        Sau khi \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd t\u1eeb h\u1ecd, \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i t\u1ea1o s\u1ef1 quan t\u00e2m, duy tr\u00ec h\u1ecd ti\u1ebfp t\u1ee5c gh\u00e9 th\u0103m c\u1eeda h\u00e0ng ho\u1eb7c trang web c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1c h\u00e0nh \u0111\u1ed9ng v\u00e0 c\u00e1c t\u01b0\u01a1ng t\u00e1c t\u0103ng c\u01b0\u1eddng.<\/span><\/p>\n

        Theo m\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb RetailMeNot, 80% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch nh\u1eadn \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i v\u00e0 khuy\u1ebfn m\u00e3i t\u1eeb c\u00e1c doanh nghi\u1ec7p. Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i c\u00f3 th\u1ec3 k\u00edch th\u00edch s\u1ef1 quan t\u00e2m v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

        Do \u0111\u00f3, c\u00e1c \u0111\u1ec1 xu\u1ea5t cho chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u1edf giai \u0111o\u1ea1n n\u00e0y:<\/span><\/p>\n

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        • Ph\u00e1t tri\u1ec3n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn, c\u00f3 th\u1ec3 bao g\u1ed3m: gi\u1ea3m gi\u00e1, qu\u00e0 t\u1eb7ng k\u00e8m, ho\u1eb7c c\u00e1c g\u00f3i \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t<\/span><\/li>\n
        • Truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 h\u1ea5p d\u1eabn v\u1ec1 th\u00f4ng tin \u01b0u \u0111\u00e3i th\u00f4ng qua c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb, bao g\u1ed3m trang web, m\u1ea1ng x\u00e3 h\u1ed9i, email, v\u00e0 qu\u1ea3ng c\u00e1o<\/span><\/li>\n
        • Ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 s\u00e1ng t\u1ea1o c\u00e1c n\u1ed9i dung ti\u1ebfp th\u1ecb, \u0111\u01b0a ra nhi\u1ec1u th\u00f4ng tin \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 cung c\u1ea5p ki\u1ebfn th\u1ee9c kh\u00e1c ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n.<\/span><\/li>\n<\/ul>\n
          \"C\u00e1c<\/p>\n

          C\u00e1c giai \u0111o\u1ea1n trong m\u00f4 h\u00ecnh AIDA v\u00e0 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing cho t\u1eebng giai \u0111o\u1ea1n<\/p>\n<\/div>\n

          Desire (Mong mu\u1ed1n v\u00e0 khao kh\u00e1t)<\/b><\/h3>\n

          \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n c\u00f3 th\u1ec3 n\u00f3i l\u00e0 g\u1ea7n nh\u01b0 g\u1eafn li\u1ec1n v\u1edbi giai \u0111o\u1ea1n tr\u00ean. Do \u0111\u00f3, \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m l\u00fac n\u00e0y l\u00e0 c\u1ed1 g\u1eafng thuy\u1ebft ph\u1ee5c h\u1ecd r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0y l\u00e0 th\u1ee9 m\u00e0 h\u1ecd th\u1ef1c s\u1ef1 mu\u1ed1n v\u00e0 c\u1ea7n.<\/span><\/p>\n

          M\u1ed9t s\u1ed1 \u0111\u1ec1 xu\u1ea5t cho chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u1edf giai \u0111o\u1ea1n n\u00e0y:<\/span><\/p>\n

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          • Th\u1ec3 hi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 th\u00f4ng qua b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i nh\u01b0: \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc, ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u1ec1 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m,\u2026.\u00a0<\/span><\/li>\n
          • H\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00e1 nh\u00e2n ho\u1eb7c t\u00e0i kho\u1ea3n c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u01b0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, KOC, KOL,\u2026\u00a0<\/span><\/li>\n
          • Cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n ho\u00e1 nh\u01b0 t\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t khi mua s\u1ea3n ph\u1ea9m,\u2026. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 k\u00edch th\u00edch mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<\/ul>\n

            Action (H\u00e0nh \u0111\u1ed9ng)<\/b><\/h3>\n

            Cu\u1ed1i c\u00f9ng l\u00e0 giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 mua s\u1ea3n ph\u1ea9m, \u0111\u0103ng k\u00fd ho\u1eb7c li\u00ean h\u1ec7 d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd \u0111\u1ec3 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng:<\/span><\/p>\n

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            • S\u1eed d\u1ee5ng CTA (Call to Action) \u0111\u1ec3 k\u00edch th\u00edch h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng nh\u01b0: \u0110\u0103ng k\u00fd ngay, t\u01b0 v\u1ea5n ngay, xem ngay\u00a0<\/span><\/li>\n
            • T\u1ed1i gi\u1ea3n quy tr\u00ecnh \u0111\u0103ng k\u00fd nh\u1eadn th\u1ebb qu\u00e0 t\u1eb7ng ho\u1eb7c mua h\u00e0ng<\/span><\/li>\n
            • Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u00e0 minh b\u1ea1ch v\u1ec1 gi\u00e1 c\u1ea3, th\u00f4ng tin \u0111\u01a1n h\u00e0ng v\u00e0 c\u00e1c \u0111i\u1ec1u ki\u1ec7n giao d\u1ecbch kh\u00e1c<\/span><\/li>\n
            • H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh mua s\u1eafm th\u00f4ng qua chatbot ho\u1eb7c t\u1ed5ng \u0111\u00e0i<\/span><\/li>\n
            • Cung c\u1ea5p th\u00eam \u01b0u \u0111\u00e3i v\u00e0 ch\u00ednh s\u00e1ch ch\u0103m s\u00f3c sau mua h\u00e0ng \u0111\u1ec3 t\u1ea1o s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng quay l\u1ea1i trong t\u01b0\u01a1ng lai.<\/span><\/li>\n<\/ul>\n

              Case Study \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh AIDA trong marketing<\/b><\/h2>\n

              \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch m\u00f4 h\u00ecnh AIDA \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 case study c\u1ee5 th\u1ec3:<\/span><\/p>\n

              \"Case<\/p>\n

              Case Study \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh AIDA trong marketing<\/p>\n<\/div>\n

              Apple<\/b><\/h3>\n

              Attention: <\/b>Apple \u0111\u00e3 t\u1ea1o s\u1ef1 ch\u00fa \u00fd m\u1ea1nh m\u1ebd b\u1eb1ng c\u00e1ch c\u00f4ng b\u1ed1 r\u1eb1ng h\u1ecd s\u1ebd ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi, m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y ch\u01b0a t\u1eebng xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng. Th\u00f4ng b\u00e1o n\u00e0y \u0111\u00e3 t\u1ea1o s\u1ef1 t\u00f2 m\u00f2 v\u00e0 ch\u00fa \u00fd t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, \u0111\u01b0a h\u1ecd v\u00e0o cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1ec1 s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u Apple.<\/span><\/p>\n

              Interest:<\/b> B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u1edbi thi\u1ebft k\u1ebf v\u00e0 t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o, Apple \u0111\u00e3 t\u1ea1o ra m\u1ed9t m\u1ee9c \u0111\u1ed9 quan t\u00e2m l\u1edbn \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Vi\u1ec7c n\u00e0y \u0111\u00e3 k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u1ee9c \u0111\u1ed9 k\u1ef3 v\u1ecdng cao \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m s\u1eafp ra m\u1eaft.<\/span><\/p>\n

              \"Case<\/p>\n

              Case Study \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh AIDA c\u1ee7a Apple<\/p>\n<\/div>\n

              Desire: <\/b>Chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a Apple \u0111\u00e3 t\u1eadp trung v\u00e0o vi\u1ec7c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1ch s\u1ea3n ph\u1ea9m m\u1edbi s\u1ebd gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng hi\u1ec7n t\u1ea1i kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c. H\u1ecd \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh r\u00f5 r\u00e0ng l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m s\u1ebd mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 kh\u01a1i g\u1ee3i l\u00ean mong mu\u1ed1n s\u1edf h\u1eefu n\u00f3.<\/span><\/p>\n

              Action:<\/b> B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 th\u1ef1c hi\u1ec7n h\u00e0ng lo\u1ea1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 tr\u00ecnh di\u1ec5n s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc c\u00f4ng ch\u00fang, Apple \u0111\u00e3 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 chi\u1ebfm \u0111\u01b0\u1ee3c m\u1ed9t v\u1ecb tr\u00ed nh\u1ea5t \u0111\u1ecbnh trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

              Netflix<\/b><\/h3>\n

              Attention: <\/b>Netflix b\u1eaft \u0111\u1ea7u ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m, c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o ch\u00ednh m\u00e0 Netflix th\u01b0\u1eddng s\u1eed d\u1ee5ng bao g\u1ed3m YouTube v\u00e0 Google Adwords. Ngo\u00e0i ra, h\u1ecd c\u00f2n tri\u1ec3n khai chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi truy\u1ec1n th\u1ed1ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c t\u1ea5m \u00e1p ph\u00edch kh\u1ed5ng l\u1ed3 \u0111\u1ec3 t\u1ea1o \u0111i\u1ec3m nh\u1ea5n.<\/span><\/p>\n

              Interest:<\/b> B\u1eb1ng vi\u1ec7c cung c\u1ea5p m\u1ed9t g\u00f3i d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed k\u00e9o d\u00e0i m\u1ed9t th\u00e1ng, Netflix \u0111\u00e3 t\u1ea1o ra m\u1ed9t c\u01a1 h\u1ed9i th\u00fa v\u1ecb cho kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb, \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 tr\u1ea3i nghi\u1ec7m v\u00e0 kh\u00e1m ph\u00e1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh m\u00e0 h\u1ecd y\u00eau th\u00edch. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 t\u1ea1o ra m\u1ed9t t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/span><\/p>\n

              \"Case<\/p>\n

              Case Study \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh AIDA c\u1ee7a Netflix<\/p>\n<\/div>\n

              Desire: <\/b>Sau khi kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1ea3i nghi\u1ec7m g\u00f3i Netflix, h\u1ecd th\u01b0\u1eddng tr\u1edf n\u00ean t\u00f2 m\u00f2 v\u00e0 c\u00f3 mong mu\u1ed1n cao h\u01a1n v\u1ec1 c\u00e1c t\u00ednh n\u0103ng c\u00f3 tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y Netflix tri\u1ec3n khai c\u00e1c t\u00ednh n\u0103ng nh\u01b0 \u0111\u1ec1 xu\u1ea5t c\u00e1 nh\u00e2n h\u00f3a, ch\u1ea5t l\u01b0\u1ee3ng video cao c\u1ea5p v\u00e0 kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb,.. th\u00fac \u0111\u1ea9y mong mu\u1ed1n ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 n\u00e0y.<\/span><\/p>\n

              Action:<\/b> \u0110\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n vi\u1ec7c \u0111\u0103ng k\u00fd ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, Netflix cung c\u1ea5p nhi\u1ec1u g\u00f3i \u0111\u0103ng k\u00fd kh\u00e1c nhau, cho ph\u00e9p kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn g\u00f3i ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/span><\/p>\n

              Nh\u01b0 v\u1eady, m\u00f4 h\u00ecnh AIDA trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng tr\u00ean t\u1ed5ng th\u1ec3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. N\u00f3 gi\u00fap b\u1ea1n theo d\u00f5i v\u00e0 n\u1eafm b\u1eaft m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb khi h\u1ecd ch\u00fa \u00fd \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, \u0111\u1ebfn khi h\u1ecd b\u1eaft \u0111\u1ea7u quan t\u00e2m, mong mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. B\u1eb1ng c\u00e1ch n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd trong t\u1eebng giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh mua h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t ti\u1ebfp th\u1ecb, c\u1ea3i thi\u1ec7n doanh thu.<\/span><\/p>\n

              Xem th\u00eam:<\/strong><\/em><\/p>\n

              Nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng online<\/strong><\/em><\/p>\n

              Social Proof \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/em><\/p>\n

              C\u00e1c c\u00e1ch th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh h\u01a1n<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              M\u00f4 h\u00ecnh AIDA \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn ph\u1ed5 bi\u1ebfn l\u00e0 c\u00f4ng th\u1ee9c content AIDA. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh marketing ph\u1ed5 bi\u1ebfn, \u0111\u01b0\u1ee3c nhi\u1ec1u marketers \u1ee9ng d\u1ee5ng x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing. M\u00f4 h\u00ecnh AIDA ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, c\u00e1c marketers th\u01b0\u1eddng s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53394"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53394"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53394\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}