{"id":53429,"date":"2023-12-20T07:24:40","date_gmt":"2023-12-20T00:24:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-doc-bao-cao-google-analytics.html"},"modified":"2023-12-20T07:24:40","modified_gmt":"2023-12-20T00:24:40","slug":"cach-doc-bao-cao-google-analytics","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-doc-bao-cao-google-analytics.html","title":{"rendered":"C\u00e1ch \u0111\u1ecdc b\u00e1o c\u00e1o Google Analytics"},"content":{"rendered":"
\n

Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb tr\u00ean h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n tr\u1ecb website. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c trong vi\u1ec7c h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u website, th\u1ec3 hi\u1ec7n c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c, v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean trang web. Th\u00f4ng qua vi\u1ec7c theo d\u00f5i nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng, nh\u1eefng c\u00e1c marketers s\u1ebd nh\u1eadn bi\u1ebft hi\u1ec7u su\u1ea5t c\u1ee7a trang web, v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c ph\u01b0\u01a1ng h\u01b0\u1edbng t\u1ed1i \u01b0u website.\u00a0 B\u00e0i vi\u1ebft n\u00e0y chia s\u1ebb m\u1ed9t s\u1ed1 c\u00e1ch c\u01a1 b\u1ea3n \u0111\u1ec3 \u0111\u1ecdc b\u00e1o c\u00e1o Google Analytics.<\/span><\/p>\n

\"H\u01b0\u1edbng<\/p>\n

H\u01b0\u1edbng d\u1eabn c\u00e1ch \u0111\u1ecdc b\u00e1o c\u00e1o Google Analytics<\/p>\n<\/div>\n

C\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng khi \u0111\u1ecdc b\u00e1o c\u00e1o Google Analytics<\/b><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng c\u00e1c marketers c\u1ea7n n\u1eafm r\u00f5 khi \u0111\u1ecdc b\u00e1o c\u00e1o Google Analytics:<\/span><\/p>\n

Users (ng\u01b0\u1eddi d\u00f9ng)<\/b><\/h3>\n
    \n
  • Users (Ng\u01b0\u1eddi d\u00f9ng): l\u00e0 t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn c\u00e1c kho\u1ea3ng th\u1eddi gian kh\u00e1c nhau \u0111\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c s\u1ef1 thay \u0111\u1ed5i c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y.\u00a0<\/span><\/li>\n
  • New Users (Ng\u01b0\u1eddi d\u00f9ng m\u1edbi): l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng gh\u00e9 th\u0103m trang web c\u1ee7a b\u1ea1n l\u1ea7n \u0111\u1ea7u ti\u00ean.<\/span><\/li>\n
  • Returning users (Ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i): l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi website v\u00e0 b\u1eaft \u0111\u1ea7u m\u1ed9t phi\u00ean m\u1edbi tr\u00ean trang web.<\/span><\/li>\n<\/ul>\n

    Sessions (Phi\u00ean truy c\u1eadp)<\/b><\/h3>\n
      \n
    • Sessions (Phi\u00ean truy c\u1eadp): Khi b\u1ea1n theo d\u00f5i d\u1eef li\u1ec7u tr\u00ean Google Analytics, m\u1ed7i phi\u00ean truy c\u1eadp l\u00e0 m\u1ed9t \u201cchu k\u1ef3\u201d ho\u1ea1t \u0111\u1ed9ng t\u1eeb l\u00fac ng\u01b0\u1eddi d\u00f9ng b\u1eaft \u0111\u1ea7u truy c\u1eadp website cho \u0111\u1ebfn khi h\u1ecd k\u1ebft th\u00fac, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 thao t\u00e1c m\u1edf v\u00e0 \u0111\u00f3ng trang web. N\u1ebfu m\u1ed9t ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i trang web c\u1ee7a b\u1ea1n nhi\u1ec1u l\u1ea7n, m\u1ed7i l\u1ea7n \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 m\u1ed9t phi\u00ean truy c\u1eadp ri\u00eang.<\/span><\/li>\n
    • Average engagement time per session (Th\u1eddi gian t\u01b0\u01a1ng t\u00e1c t\u1ea5t c\u1ea3 c\u00e1c phi\u00ean\/ s\u1ed1 phi\u00ean truy c\u1eadp): l\u00e0 th\u1eddi gian trung b\u00ecnh m\u00e0 ng\u01b0\u1eddi d\u00f9ng d\u00e0nh \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi website ho\u1eb7c \u1ee9ng d\u1ee5ng trong m\u1ed7i phi\u00ean truy c\u1eadp.<\/span><\/li>\n
    • Pages per session (S\u1ed1 trang\/ phi\u00ean): l\u00e0 s\u1ed1 l\u01b0\u1ee3ng trang web m\u00e0 m\u1ed9t ng\u01b0\u1eddi d\u00f9ng trung b\u00ecnh xem trong m\u1ed7i phi\u00ean truy c\u1eadp.<\/span><\/li>\n<\/ul>\n

      Views (L\u01b0\u1ee3t xem)<\/b><\/h3>\n
        \n
      • View (L\u01b0\u1ee3t xem): l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 mi\u00eau t\u1ea3 h\u00e0nh \u0111\u1ed9ng \u201cnh\u00ecn\u201d ho\u1eb7c \u201cxem qua\u201d c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi n\u1ed9i dung ho\u1eb7c m\u1ee5c n\u00e0o \u0111\u00f3 tr\u00ean trang web.<\/span><\/li>\n
      • Pageviews (L\u01b0\u1ee3t xem trang): S\u1ed1 l\u1ea7n m\u00e0 trang web \u0111\u01b0\u1ee3c xem b\u1edfi ng\u01b0\u1eddi d\u00f9ng. M\u1ed7i l\u1ea7n t\u1ea3i l\u1ea1i trang c\u0169ng \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 m\u1ed9t l\u01b0\u1ee3t xem trang, d\u00f9 cho ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 xem trang n\u00e0y tr\u01b0\u1edbc \u0111\u00f3 hay ch\u01b0a.<\/span><\/li>\n
      • Unique Pageviews (L\u01b0\u1ee3t xem trang duy nh\u1ea5t): S\u1ed1 l\u1ea7n m\u1ed7i trang c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c xem trong m\u1ed9t phi\u00ean truy c\u1eadp. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng t\u1ea3i l\u1ea1i trang ho\u1eb7c xem nhi\u1ec1u l\u1ea7n trong c\u00f9ng m\u1ed9t phi\u00ean, ch\u1ec9 t\u00ednh l\u00e0 m\u1ed9t l\u01b0\u1ee3t xem trang duy nh\u1ea5t.<\/span><\/li>\n<\/ul>\n

        Rates (T\u1ef7 l\u1ec7)<\/b><\/h3>\n
          \n
        • Conversion Rate (T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i): s\u1ed1 ng\u01b0\u1eddi d\u00f9ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi \u0111\u0103ng k\u00fd\/ t\u1ed5ng s\u1ed1 kh\u00e1ch truy c\u1eadp v\u00e0o website.<\/span><\/li>\n
        • Bounce Rate (T\u1ef7 l\u1ec7 tho\u00e1t): l\u00e0 s\u1ed1 l\u01b0\u1ee3t xem trang trang duy nh\u1ea5t v\u00e0 sau \u0111\u00f3 r\u1eddi kh\u1ecfi trang web m\u00e0 kh\u00f4ng b\u1ea5m v\u00e0o b\u1ea5t k\u1ef3 trang n\u00e0o kh\u00e1c tr\u00ean website.<\/span><\/li>\n
        • Engagement Rate (T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c): s\u1ed1 phi\u00ean m\u00e0 ng\u01b0\u1eddi d\u00f9ng tham gia t\u01b0\u01a1ng t\u00e1c\/ t\u1ed5ng s\u1ed1 phi\u00ean \u0111\u01b0\u1ee3c truy c\u1eadp.<\/span><\/li>\n<\/ul>\n

          Traffic sources (Ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng)<\/b><\/h3>\n
            \n
          • Organic Traffic (L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean): s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o website t\u1eeb k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google, Bing,\u2026.<\/span><\/li>\n
          • Paid Search (L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ea3 ph\u00ed): s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp v\u00e0o website c\u00f3 tr\u1ea3 ph\u00ed \u0111\u1ec3 qu\u1ea3ng c\u00e1o tr\u00ean Google Ads.<\/span><\/li>\n
          • Direct Traffic (L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp): s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp trang web tr\u1ef1c ti\u1ebfp th\u00f4ng qua vi\u1ec7c nh\u1eadp URL v\u00e0o tr\u00ecnh duy\u1ec7t, l\u01b0u trang web trong danh s\u00e1ch trang y\u00eau th\u00edch,\u2026<\/span><\/li>\n
          • Social Traffic (L\u01b0u l\u01b0\u1ee3ng m\u1ea1ng x\u00e3 h\u1ed9i): s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp trang web th\u00f4ng qua c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Twitter,\u2026 m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 k\u1ebft qu\u1ea3 t\u1eeb vi\u1ec7c ch\u1ea1y ads.<\/span><\/li>\n
          • Referral Traffic (L\u01b0u l\u01b0\u1ee3ng gi\u1edbi thi\u1ec7u): s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp v\u00e0o website t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nhau, c\u00f3 th\u1ec3 th\u00f4ng qua m\u1ed9t backlink ho\u1eb7c c\u00e1c qu\u1ea3ng c\u00e1o t\u1eeb website kh\u00e1c gi\u1edbi thi\u1ec7u nh\u01b0ng kh\u00f4ng bao g\u1ed3m c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/li>\n<\/ul>\n
            \"Bi\u1ec3u<\/p>\n

            Bi\u1ec3u \u0111\u1ed3 th\u1ec3 hi\u1ec7n t\u1ef7 l\u1ec7 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng t\u1eeb c\u00e1c ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng kh\u00e1c nhau (Ngu\u1ed3n: Swarnachandra)<\/p>\n<\/div>\n

            Xem th\u00eam:<\/strong><\/em><\/p>\n

            Google Analytics 4 c\u00f3 g\u00ec m\u1edbi? C\u00e1ch ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e0i \u0111\u1eb7t GA4 nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/em><\/p>\n

            10 c\u00e2u h\u1ecfi thi\u1ebft y\u1ebfu khi s\u1eed d\u1ee5ng Google Analytics<\/strong><\/em><\/p>\n

            S\u1ed1 Li\u1ec7u Masterskills Tr\u00ean Google Analytics \u0110\u00e1nh Gi\u00e1 Hi\u1ec7u Qu\u1ea3 Qu\u1ea3ng C\u00e1o<\/strong><\/em><\/p>\n

            H\u01b0\u1edbng d\u1eabn c\u00e1ch \u0111\u1ecdc b\u00e1o c\u00e1o Google Analytics<\/b><\/h2>\n

            D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch m\u1ed9t s\u1ed1 b\u00e1o c\u00e1o m\u00e0 Google Analytics cung c\u1ea5p:<\/span><\/p>\n

            B\u00e1o c\u00e1o t\u1ed5ng quan\u00a0<\/b><\/h3>\n

            C\u00e1ch truy c\u1eadp b\u00e1o c\u00e1o t\u1ed5ng quan:<\/span><\/p>\n

              \n
            • Tr\u01b0\u1edbc ti\u00ean, \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Google Analytics.<\/span><\/li>\n
            • Ph\u00eda tr\u00ean g\u00f3c b\u00ean tr\u00e1i, ch\u1ecdn \u201cT\u1ea5t c\u1ea3 trang web d\u1eef li\u1ec7u\u201d.<\/span><\/li>\n
            • Nh\u1ea5p v\u00e0o \u201c\u0110\u1ed1i t\u01b0\u1ee3ng\u201d, sau \u0111\u00f3 nh\u1ea5p v\u00e0o \u201cT\u1ed5ng quan\u201d.<\/span><\/li>\n
            • Ph\u00eda g\u00f3c tr\u00ean b\u00ean ph\u1ea3i, b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i ph\u1ea1m vi ng\u00e0y.<\/span><\/li>\n
            • Nh\u1ea5p v\u00e0o \u201cSo s\u00e1nh v\u1edbi\u201d v\u00e0 ch\u1ecdn kho\u1ea3ng th\u1eddi gian tr\u01b0\u1edbc \u0111\u00f3 m\u00e0 b\u1ea1n mu\u1ed1n quan t\u00e2m.<\/span><\/li>\n
            • Cu\u1ed1i c\u00f9ng, nh\u1ea5p v\u00e0o \u201c\u00c1p d\u1ee5ng\u201d.<\/span><\/li>\n<\/ul>\n

              V\u1edbi b\u00e1o c\u00e1o t\u1ed5ng quan c\u1ee7a Google Analytics, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1 hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a trang web th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 b\u00e1o c\u00e1o sau:\u00a0<\/span><\/p>\n

                \n
              • Ng\u01b0\u1eddi d\u00f9ng, ng\u01b0\u1eddi d\u00f9ng m\u1edbi v\u00e0 ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i<\/span><\/li>\n
              • L\u01b0\u1ee3t xem trang<\/span><\/li>\n
              • T\u1ef7 l\u1ec7 tho\u00e1t trang<\/span><\/li>\n
              • Th\u1eddi gian t\u01b0\u01a1ng t\u00e1c t\u1ea5t c\u1ea3 c\u00e1c phi\u00ean\/ s\u1ed1 phi\u00ean truy c\u1eadp<\/span><\/li>\n
              • S\u1ed1 trang\/ phi\u00ean<\/span><\/li>\n
              • C\u00e1c ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng: t\u1ef1 nhi\u00ean, tr\u1ea3 ph\u00ed,\u2026<\/span><\/li>\n
              • C\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ecbnh danh: th\u00f4ng tin v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh,\u2026<\/span><\/li>\n<\/ul>\n
                \"C\u00e1ch<\/p>\n

                C\u00e1ch \u0111\u1ecdc b\u00e1o c\u00e1o t\u1ed5ng quan Google Analytics<\/p>\n<\/div>\n

                B\u00e1o c\u00e1o chuy\u1ec3n \u0111\u1ed5i\u00a0<\/b><\/h3>\n

                C\u00e1ch truy c\u1eadp b\u00e1o c\u00e1o chuy\u1ec3n \u0111\u1ed5i:<\/span><\/p>\n

                  \n
                • Tr\u01b0\u1edbc ti\u00ean, b\u1ea1n c\u1ea7n \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Google Analytics.<\/span><\/li>\n
                • Ph\u00eda tr\u00ean g\u00f3c b\u00ean tr\u00e1i, ch\u1ecdn \u201cT\u1ea5t c\u1ea3 d\u1eef li\u1ec7u trang web\u201d.<\/span><\/li>\n
                • Trong menu, nh\u1ea5p v\u00e0o \u201cChuy\u1ec3n \u0111\u1ed5i\u201d.<\/span><\/li>\n
                • M\u1ed9t m\u00e0n h\u00ecnh t\u1ed5ng quan s\u1ebd hi\u1ec3n th\u1ecb l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nhau.<\/span><\/li>\n
                • \u0110i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn g\u00f3c tr\u00ean c\u00f9ng b\u00ean ph\u1ea3i \u0111\u1ec3 thay \u0111\u1ed5i kho\u1ea3ng th\u1eddi gian theo d\u00f5i theo mong mu\u1ed1n.<\/span><\/li>\n
                • Cu\u1ed1i c\u00f9ng, nh\u1ea5p v\u00e0o \u201c\u00c1p d\u1ee5ng\u201d.<\/span><\/li>\n<\/ul>\n

                  V\u1edbi b\u00e1o c\u00e1o chuy\u1ec3n \u0111\u1ed5i c\u1ee7a Google Analytics, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft v\u00e0 \u0111o l\u01b0\u1eddng c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00e0o \u0111ang mang l\u1ea1i cho b\u1ea1n nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nh\u1ea5t. T\u1eeb \u0111\u00f3, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb h\u1ee3p l\u00fd h\u01a1n.\u00a0<\/span><\/p>\n

                  \u0110\u1ed3ng th\u1eddi, b\u00e1o c\u00e1o chuy\u1ec3n \u0111\u1ed5i c\u0169ng cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web ho\u1eb7c \u1ee9ng d\u1ee5ng. Do \u0111\u00f3, th\u00f4ng th\u01b0\u1eddng, c\u00e1c b\u00e1o c\u00e1o chuy\u1ec3n \u0111\u1ed5i Google Analytics th\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng bi\u1ec3u \u0111\u1ed3.\u00a0<\/span><\/p>\n

                  \"C\u00e1ch<\/p>\n

                  C\u00e1ch \u0111\u1ecdc b\u00e1o c\u00e1o chuy\u1ec3n \u0111\u1ed5i Google Analytics<\/p>\n<\/div>\n

                  B\u00e1o c\u00e1o h\u00e0nh vi<\/b><\/h3>\n

                  C\u00e1ch truy c\u1eadp b\u00e1o c\u00e1o h\u00e0nh vi:<\/span><\/p>\n

                    \n
                  • \u0110\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Google Analytics c\u1ee7a b\u1ea1n.<\/span><\/li>\n
                  • Ph\u00eda tr\u00ean g\u00f3c b\u00ean tr\u00e1i, ch\u1ecdn \u201cT\u1ea5t c\u1ea3 d\u1eef li\u1ec7u trang web\u201d.<\/span><\/li>\n
                  • Trong menu, nh\u1ea5p v\u00e0o \u201cH\u00e0nh vi\u201d.<\/span><\/li>\n
                  • \u0110i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn g\u00f3c tr\u00ean c\u00f9ng b\u00ean ph\u1ea3i \u0111\u1ec3 thay \u0111\u1ed5i kho\u1ea3ng th\u1eddi gian b\u1ea1n quan t\u00e2m<\/span><\/li>\n
                  • Cu\u1ed1i c\u00f9ng, nh\u1ea5p v\u00e0o \u201c\u00c1p d\u1ee5ng\u201d.<\/span><\/li>\n<\/ul>\n

                    V\u1edbi b\u00e1o c\u00e1o h\u00e0nh vi c\u1ee7a Google Analytics, B\u00e1o c\u00e1o h\u00e0nh vi trong Google Analytics cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean trang web ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung v\u00e0 c\u00e1ch h\u1ecd di chuy\u1ec3n tr\u00ean trang web. C\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u1edf b\u00e1o c\u00e1o:\u00a0<\/span><\/p>\n

                      \n
                    • L\u01b0\u1ee3t xem trang<\/span><\/li>\n
                    • T\u1ef7 l\u1ec7 tho\u00e1t<\/span><\/li>\n
                    • L\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c tr\u00ean trang: nh\u1ea5p v\u00e0o li\u00ean k\u1ebft, xem video, ho\u1eb7c thao t\u00e1c tr\u00ean trang web.<\/span><\/li>\n
                    • Nguy\u00ean nh\u00e2n tho\u00e1t: r\u1eddi kh\u1ecfi trang, quay tr\u1edf l\u1ea1i trang tr\u01b0\u1edbc ho\u1eb7c t\u01b0\u01a1ng t\u00e1c tr\u00ean trang ti\u1ebfp theo.<\/span><\/li>\n
                    • Qu\u1ed1c gia v\u00e0 ng\u00f4n ng\u1eef\u00a0<\/span><\/li>\n
                    • Thi\u1ebft b\u1ecb v\u00e0 tr\u00ecnh duy\u1ec7t ng\u01b0\u1eddi d\u00f9ng \u0111ang s\u1eed d\u1ee5ng<\/span><\/li>\n<\/ul>\n
                      \"C\u00e1ch<\/p>\n

                      C\u00e1ch \u0111\u1ecdc b\u00e1o c\u00e1o h\u00e0nh vi Google Analytics<\/p>\n<\/div>\n

                      Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c marketer khi x\u00e2y d\u1ef1ng website. B\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i n\u1eafm r\u00f5 c\u00e1c \u0111\u1ecdc b\u00e1o c\u00e1o Google Analytics, theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch s\u1ef1 thay \u0111\u1ed5i c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng ph\u00e1p\u00a0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t website v\u00e0 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh. Vi\u1ec7c theo d\u00f5i ch\u1ec9 s\u1ed1 d\u1eef li\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c tri\u1ec3n khai th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 n\u1eafm b\u1eaft t\u00ecnh tr\u1ea1ng website v\u00e0 c\u00f3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p h\u1ee3p l\u00fd, \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 ph\u00e1t tri\u1ec3n website.<\/span><\/p>\n

                      Xem th\u00eam:<\/strong><\/em><\/p>\n

                      C\u00e1c nguy\u00ean nh\u00e2n \u1ea3nh h\u01b0\u1edfng t\u1edbi t\u1ed1c \u0111\u1ed9 t\u1ea3i trang web<\/strong><\/em><\/p>\n

                      C\u00e1c nguy\u00ean do khi\u1ebfn l\u01b0\u1ee3ng truy c\u1eadp website gi\u1ea3m v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                      Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb tr\u00ean h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n tr\u1ecb website. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c trong vi\u1ec7c h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u website, th\u1ec3 hi\u1ec7n c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c, v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean trang web. Th\u00f4ng qua vi\u1ec7c theo d\u00f5i nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng, nh\u1eefng c\u00e1c marketers s\u1ebd nh\u1eadn bi\u1ebft hi\u1ec7u su\u1ea5t c\u1ee7a trang web, v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c ph\u01b0\u01a1ng h\u01b0\u1edbng t\u1ed1i \u01b0u website.\u00a0 B\u00e0i vi\u1ebft n\u00e0y chia s\u1ebb m\u1ed9t s\u1ed1 c\u00e1ch c\u01a1 b\u1ea3n \u0111\u1ec3 \u0111\u1ecdc b\u00e1o c\u00e1o Google Analytics.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53429"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53429"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53429\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}