{"id":53439,"date":"2023-12-20T07:26:57","date_gmt":"2023-12-20T00:26:57","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-nguyen-do-khien-luong-truy-cap-website-giam-va-cach-khac-phuc.html"},"modified":"2023-12-20T07:26:57","modified_gmt":"2023-12-20T00:26:57","slug":"cac-nguyen-do-khien-luong-truy-cap-website-giam-va-cach-khac-phuc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-nguyen-do-khien-luong-truy-cap-website-giam-va-cach-khac-phuc.html","title":{"rendered":"C\u00e1c nguy\u00ean do khi\u1ebfn l\u01b0\u1ee3ng truy c\u1eadp website gi\u1ea3m v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c"},"content":{"rendered":"
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Trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t trang web, vi\u1ec7c \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 truy c\u1eadp website gi\u1ea3m l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. Theo HubSpot, c\u00f3 t\u1edbi 40% trang web g\u1eb7p ph\u1ea3i gi\u1ea3m l\u01b0\u1ee3ng truy c\u1eadp trong v\u00f2ng 3 th\u00e1ng \u0111\u1ea7u n\u0103m. Nguy\u00ean nh\u00e2n ch\u00ednh \u0111\u1eb1ng sau hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb nguy\u00ean nh\u00e2n ch\u1ee7 quan ho\u1eb7c kh\u00e1ch quan. B\u1eb1ng c\u00e1ch t\u00ecm hi\u1ec3u r\u00f5 nguy\u00ean nh\u00e2n khi\u1ebfn cho l\u01b0\u1ee3t truy c\u1eadp b\u1ecb gi\u1ea3m v\u00e0 t\u00ecm c\u00e1ch kh\u1eafc ph\u1ee5c ch\u00fang.\u00a0\u00a0<\/span><\/p>\n

\"C\u00e1c<\/p>\n

C\u00e1c nguy\u00ean do khi\u1ebfn l\u01b0\u1ee3ng truy c\u1eadp website gi\u1ea3m<\/p>\n<\/div>\n

Khi l\u01b0\u1ee3t truy c\u1eadp website gi\u1ea3m, s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra. V\u1eady nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn l\u01b0\u1ee3t truy c\u1eadp website gi\u1ea3m do \u0111\u00e2u?\u00a0<\/span><\/p>\n

Nguy\u00ean nh\u00e2n ch\u1ee7 quan d\u1eabn \u0111\u1ebfn l\u01b0\u1ee3t truy c\u1eadp website b\u1ecb gi\u1ea3m<\/b><\/h2>\n

S\u1ef1 s\u1ee5t gi\u1ea3m l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a m\u1ed9t trang web c\u00f3 th\u1ec3 do nhi\u1ec1u nguy\u00ean nh\u00e2n k\u1ef9 thu\u1eadt kh\u00e1c nhau.\u00a0<\/span><\/p>\n

V\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt<\/b><\/h3>\n

V\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt l\u00e0 nh\u1eefng kh\u00f3 kh\u0103n ho\u1eb7c s\u1ef1 c\u1ed1 li\u00ean quan \u0111\u1ebfn c\u00e1c kh\u00eda c\u1ea1nh k\u1ef9 thu\u1eadt trong vi\u1ec7c x\u00e2y d\u1ef1ng, tri\u1ec3n khai v\u00e0 duy tr\u00ec trang web. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, t\u1ed1c \u0111\u1ed9 t\u1ea3i trang, c\u00e1c d\u1ecbch v\u1ee5, t\u00ednh t\u01b0\u01a1ng th\u00edch, v\u1ea5n \u0111\u1ec1 b\u1ea3o m\u1eadt v\u00e0 nhi\u1ec1u kh\u00eda c\u1ea1nh k\u1ef9 thu\u1eadt kh\u00e1c.<\/span><\/p>\n

Nh\u1eefng v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt li\u00ean g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u01b0\u1ee3t truy c\u1eadp website nh\u01b0:<\/span><\/p>\n

URL kh\u00f4ng \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c (ch\u01b0a l\u1eadp index)<\/b><\/h4>\n

Khi m\u1ed9t URL kh\u00f4ng \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c (index), URL \u0111\u00f3 s\u1ebd kh\u00f4ng xu\u1ea5t hi\u1ec7n khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm, d\u1eabn \u0111\u1ebfn l\u01b0\u1ee3t truy c\u1eadp website gi\u1ea3m d\u1ea7n.<\/span><\/p>\n

Nguy\u00ean nh\u00e2n ch\u1ee7 y\u1ebfu do:<\/span><\/p>\n

    \n
  • Ch\u01b0a khai b\u00e1o v\u1edbi Google<\/span><\/li>\n
  • Sitemap \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1<\/span><\/li>\n
  • Website b\u1ecb robot c\u1ee7a Google ch\u1eb7n<\/span><\/span>\n
    \"Ki\u1ec3m<\/p>\n

    Ki\u1ec3m tra l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website b\u1eb1ng google search console<\/p>\n<\/div>\n<\/li>\n<\/ul>\n

    \u0110\u1ec3 kh\u1eafc ph\u1ee5c nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3:<\/span><\/p>\n

    \u0110\u1ea7u ti\u00ean, h\u00e3y ki\u1ec3m tra b\u00e1o c\u00e1o ch\u1ec9 m\u1ee5c tr\u00ean Google Search Console \u0111\u1ec3 ph\u00e1t hi\u1ec7n nh\u1eefng l\u1ed7i. Ti\u1ebfp \u0111\u1ebfn, d\u00f9ng c\u00f4ng c\u1ee5 ki\u1ec3m tra URL \u0111\u1ec3 ki\u1ec3m tra xem c\u00e1c trang quan tr\u1ecdng v\u1eabn c\u00f2n trong ch\u1ec9 m\u1ee5c hay kh\u00f4ng. N\u1ebfu ch\u01b0a, h\u00e3y s\u1eed d\u1ee5ng t\u00f9y ch\u1ecdn \u201cY\u00caU C\u1ea6U INDEXING\u201d trong Search Console.<\/span><\/p>\n

    Quy T\u1eafc Robots.Txt ch\u01b0a ch\u00ednh x\u00e1c<\/b><\/h4>\n

    Robots.txt \u0111\u01b0\u1ee3c xem l\u00e0 t\u1ec7p v\u0103n b\u1ea3n thu\u1ea7n t\u00fay \u0111\u01b0\u1ee3c \u0111\u1eb7t trong th\u01b0 m\u1ee5c g\u1ed1c gi\u00fap Google bi\u1ebft nh\u1eefng trang n\u00e0o c\u1ea7n thu th\u1eadp d\u1eef li\u1ec7u.\u00a0<\/span><\/p>\n

    Quy T\u1eafc Robots.Txt ch\u01b0a ch\u00ednh x\u00e1c x\u1ea3y ra do vi\u1ec7c s\u1eed d\u1ee5ng ch\u1ec9 th\u1ecb \u201cnofollow\/noindex\u201d ho\u1eb7c \u201ckh\u00f4ng cho ph\u00e9p\u201d trong t\u1ec7p robots.txt tr\u00ean trang web c\u00f3 th\u1ec3 y\u00eau c\u1ea7u Google kh\u00f4ng thu th\u1eadp th\u00f4ng tin.<\/span><\/p>\n

    \"Ki\u1ec3m<\/p>\n

    Ki\u1ec3m tra quy T\u1eafc Robots.Txt khi\u1ebfn truy c\u1eadp website gi\u1ea3m<\/p>\n<\/div>\n

    N\u1ebfu b\u1ea1n mu\u1ed1n trang web c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, b\u1ea1n c\u1ea7n lo\u1ea1i b\u1ecf c\u00e1c ch\u1ec9 th\u1ecb \u201cnofollow\/noindex\u201d kh\u1ecfi t\u1ec7p robots.txt th\u00f4ng qua c\u00f4ng c\u1ee5 Google Search Console.<\/span><\/p>\n

    Website c\u1ee7a b\u1ea1n ch\u01b0a \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a<\/b><\/h4>\n

    Trang web kh\u00f4ng hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng d\u1eabn \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00f4ng t\u1ed1t cho ng\u01b0\u1eddi d\u00f9ng v\u00ec h\u01a1n 91,04% d\u00e2n s\u1ed1 tr\u00ean th\u1ebf gi\u1edbi \u0111ang s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. R\u1ea5t nhi\u1ec1u nguy\u00ean nh\u00e2n khi\u1ebfn l\u01b0\u1ee3ng truy c\u1eadp\u00a0website gi\u1ea3m\u00a0ch\u1ee7 y\u1ebfu do:<\/span><\/p>\n

      \n
    • Website ch\u01b0a th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng<\/span><\/li>\n
    • Ch\u01b0a t\u1ed1i \u01b0u website\u00a0<\/span><\/li>\n<\/ul>\n

      \u0110\u1ec3 kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3:\u00a0<\/span><\/p>\n

        \n
      • Ki\u1ec3m tra t\u00ednh th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng th\u00f4ng qua c\u00f4ng c\u1ee5 Google Search Console<\/span><\/li>\n
      • T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung website th\u00f4ng qua nh\u1eefng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nh\u01b0 Yoast SEO, Rank Math,..<\/span><\/li>\n<\/ul>\n

        T\u1ed1c \u0111\u1ed9 t\u1ea3i trang c\u1ee7a website ch\u1eadm<\/b><\/h4>\n

        Trang web m\u1ea5t qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u1ea3i, l\u00e0m m\u1ea5t \u0111i s\u1ef1 ki\u00ean nh\u1eabn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. Nguy\u00ean nh\u00e2n ch\u1ee7 y\u1ebfu do:<\/span><\/p>\n

          \n
        • K\u00edch th\u01b0\u1edbc t\u00e0i nguy\u00ean qu\u00e1 l\u1edbn<\/span><\/li>\n
        • M\u00e1y ch\u1ee7 ph\u1ea3n h\u1ed3i ch\u1eadm<\/span><\/li>\n
        • Ch\u01b0a s\u1eed d\u1ee5ng b\u1ed9 nh\u1edb \u0111\u1ec7m (caching) \u0111\u00fang c\u00e1ch<\/span><\/li>\n<\/ul>\n

          Th\u00f4ng qua c\u00f4ng c\u1ee5 Pagespeed Insights t\u00ecm hi\u1ec3u v\u1ec1 t\u1ed1c \u0111\u1ed9 t\u1ea3i trang, ph\u00e2n t\u00edch nh\u1eefng l\u1ed7i website \u0111ang g\u1eb7p ph\u1ea3i, c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n nh\u01b0:<\/span><\/p>\n

            \n
          • T\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh v\u00e0 t\u00e0i nguy\u00ean: n\u00e9n h\u00ecnh \u1ea3nh v\u00e0 t\u00e0i nguy\u00ean, v\u00e0 s\u1eed d\u1ee5ng \u0111\u1ecbnh d\u1ea1ng h\u00ecnh \u1ea3nh ph\u00f9 h\u1ee3p<\/span><\/li>\n
          • Lo\u1ea1i b\u1ecf d\u1ea5u c\u00e1ch, d\u00f2ng tr\u1ed1ng kh\u00f4ng c\u1ea7n thi\u1ebft trong m\u00e3 CSS v\u00e0 JavaScript, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 Minify \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a m\u00e3.<\/span><\/li>\n
          • Thi\u1ebft l\u1eadp b\u1ed9 nh\u1edb \u0111\u1ec7m \u0111\u1ec3 l\u01b0u tr\u1eef c\u00e1c phi\u00ean b\u1ea3n trang \u0111\u00e3 t\u1ea3i tr\u01b0\u1edbc \u0111\u00f3.<\/span><\/li>\n<\/ul>\n

            Xem th\u00eam:\u00a0C\u00e1c nguy\u00ean nh\u00e2n \u1ea3nh h\u01b0\u1edfng t\u1edbi t\u1ed1c \u0111\u1ed9 t\u1ea3i trang web<\/strong><\/em><\/p>\n

            V\u1ea5n \u0111\u1ec1 phi k\u1ef9 thu\u1eadt<\/b><\/h3>\n

            M\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 phi k\u1ef9 thu\u1eadt c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u01b0\u1ee3t truy c\u1eadp website, nh\u01b0:\u00a0<\/span><\/p>\n

            N\u1ed9i dung \u0111\u00e3 c\u0169 ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng t\u1ed1t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc<\/b><\/h4>\n

            N\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat kh\u00e1ch truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n. N\u1ebfu trang web c\u1ee7a b\u1ea1n thi\u1ebfu n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, s\u1eed d\u1ee5ng n\u1ed9i dung t\u1ef1 \u0111\u1ed9ng c\u1ee7a AI, d\u00f9ng \u0111\u1ea1o v\u0103n, ch\u1ee9a th\u00f4ng tin kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p, l\u1ed7i th\u1eddi, th\u00ec c\u1ea3 ng\u01b0\u1eddi d\u00f9ng l\u1eabn c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec1u kh\u00f4ng th\u1ea5y gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1.<\/span><\/p>\n

            \"T\u1ea1o<\/p>\n

            T\u1ea1o ra n\u1ed9i gi\u00fap m\u1edbi gi\u00fap mang l\u1ea1i gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc gi\u1ea3i quy\u1ebft truy c\u1eadp website gi\u1ea3m<\/p>\n<\/div>\n

            S\u1ebd kh\u00f4ng c\u00f3 ng\u01b0\u1eddi d\u00f9ng n\u00e0o mu\u1ed1n \u0111\u1ecdc l\u1ea1i th\u00f4ng tin h\u1ecd \u0111\u00e3 bi\u1ebft. V\u00ec th\u1ebf, n\u1ebfu mu\u1ed1n t\u0103ng l\u01b0\u1ee3t truy c\u1eadp website b\u1ea1n h\u00e3y th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt n\u1ed9i dung v\u00e0 t\u1ea1o n\u1ed9i dung gi\u00e1 tr\u1ecb \u0111\u1ebfn cho ng\u01b0\u1eddi \u0111\u1ecdc.\u00a0<\/span><\/p>\n

            Li\u00ean k\u1ebft ng\u01b0\u1ee3c, gi\u1edbi thi\u1ec7u ch\u01b0a \u0111\u1ea7y \u0111\u1ee7<\/b><\/h4>\n

            Ngo\u00e0i nh\u1eefng l\u01b0\u1ee3t truy c\u1eadp \u0111\u1ebfn t\u1ef1 nhi\u00ean, website c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t truy c\u1eadp th\u00f4ng qua c\u00e1c li\u00ean k\u1ebft, gi\u1edbi thi\u1ec7u c\u1ee7a website kh\u00e1c.\u00a0<\/span><\/p>\n

            C\u00f3 m\u1ed9t s\u1ed1 nguy\u00ean nh\u00e2n c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c li\u00ean k\u1ebft ng\u01b0\u1ee3c ho\u1eb7c gi\u1edbi thi\u1ec7u ch\u01b0a \u0111\u1ea7y \u0111\u1ee7 tr\u00ean trang web c\u1ee7a b\u1ea1n:<\/span><\/p>\n

              \n
            • Li\u00ean k\u1ebft kh\u00f4ng li\u00ean quan: li\u00ean k\u1ebft kh\u00f4ng li\u00ean quan \u0111\u1ebfn n\u1ed9i dung ho\u1eb7c kh\u00f4ng cung c\u1ea5p gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc, ng\u01b0\u1eddi \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 h\u1ee9ng th\u00fa \u0111\u1ec3 b\u1ea5m v\u00e0o li\u00ean k\u1ebft \u0111\u00f3.<\/span><\/li>\n
            • N\u1ed9i dung ch\u01b0a \u0111\u1ea7y \u0111\u1ee7, thi\u1ebfu logic g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn website.<\/span><\/li>\n<\/ul>\n

              \u0110\u1ec3 kh\u1eafc ph\u1ee5c tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p sau:<\/span><\/p>\n

                \n
              • S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn n\u1ed9i dung<\/span><\/li>\n
              • T\u1ed1i \u01b0u h\u00f3a v\u1ecb tr\u00ed v\u00e0 \u0111\u1ecbnh d\u1ea1ng li\u00ean k\u1ebft<\/span><\/li>\n
              • S\u1eed d\u1ee5ng c\u00e1c t\u1eeb k\u00edch th\u00edch t\u01b0\u01a1ng t\u00e1c nh\u01b0\u00a0 \u201c\u0111\u1ecdc th\u00eam,\u201d \u201ct\u00ecm hi\u1ec3u,\u201d \u201cxem v\u00ed d\u1ee5,\u201d \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi \u0111\u1ecdc b\u1ea5m v\u00e0o li\u00ean k\u1ebft.<\/span><\/li>\n<\/ul>\n

                Gi\u1ea3m th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a<\/b><\/h4>\n

                T\u1eeb kh\u00f3a b\u1ecb r\u01a1i h\u1ea1ng c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n khi\u1ebfn l\u01b0\u1ee3t truy c\u1eadp website gi\u1ea3m m\u1ed9t c\u00e1ch \u0111\u1ed9t ng\u1ed9t. Vi\u1ec7c r\u01a1i h\u1ea1ng t\u1eeb kh\u00f3a ch\u1ee7 y\u1ebfu do:\u00a0<\/span><\/p>\n

                  \n
                • S\u1ef1 c\u1ea3i ti\u1ebfn \u0111\u1ebfn t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/li>\n
                • L\u1ea1m d\u1ee5ng t\u1eeb kh\u00f3a: s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u t\u1eeb kh\u00f3a (keyword stuffing) c\u00f3 th\u1ec3 l\u00e0m cho trang web c\u1ee7a b\u1ea1n b\u1ecb \u0111\u00e1nh gi\u00e1 l\u00e0 spam b\u1edfi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/span><\/li>\n
                • \u00cdt ng\u01b0\u1eddi t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n \u0111ang s\u1eed d\u1ee5ng<\/span><\/li>\n<\/ul>\n

                  C\u1ea3i thi\u1ec7n v\u1ea5n \u0111\u1ec1 r\u01a1i h\u1ea1ng t\u1eeb kh\u00f3a c\u1ee7a website gi\u00fap t\u0103ng th\u00eam l\u01b0\u1ee3ng truy c\u1eadp th\u00f4ng qua c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u1ee7a Google Analytics v\u00e0 Search Console \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a trang web:<\/span><\/p>\n

                    \n
                  • T\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a: nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 Google Keyword Tool, Google Trends,..<\/span><\/li>\n
                  • Ki\u1ec3m tra v\u00e0 c\u1eadp nh\u1eadt l\u1ea1i n\u1ed9i dung li\u00ean quan \u0111\u1ebfn t\u1eeb kh\u00f3a v\u00e0 \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc<\/span><\/li>\n
                  • \u0110i\u1ec1u ch\u1ec9nh l\u1ea1i website theo ti\u00eau ch\u00ed SEO<\/span><\/li>\n<\/ul>\n

                    V\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn thi\u1ebft k\u1ebf\/UX (tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng)<\/b><\/h4>\n

                    Khi m\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi r\u1eddi kh\u1ecfi trang web c\u1ee7a b\u1ea1n ng\u00e0y c\u00e0ng t\u0103ng, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google s\u1ebd nh\u1eadn th\u1ea5y r\u1eb1ng trang web kh\u00f4ng th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng. Khi trang website c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t, Google s\u1ebd gi\u1ea3m th\u1ee9 h\u1ea1ng website c\u1ee7a b\u1ea1n tr\u00ean SERPs.\u00a0<\/span><\/p>\n

                    Ng\u01b0\u1eddi d\u00f9ng s\u1ebd th\u1ea5y kh\u00f3 ch\u1ecbu khi h\u1ecd gh\u00e9 th\u0103m m\u1ed9t trang web c\u00f3 nhi\u1ec1u v\u1ea5n \u0111\u1ec1 x\u1ea3y ra:<\/span><\/p>\n

                      \n
                    • Qu\u00e1 nhi\u1ec1u c\u1eeda s\u1ed5 b\u1eadt c\u00f9ng m\u1ed9t l\u00fac, b\u1ed1 c\u1ee5c trang web l\u1ed9n x\u1ed9n, ch\u1ee9a nhi\u1ec1u n\u1ed9i dung qu\u1ea3ng c\u00e1o<\/span><\/li>\n
                    • N\u1ed9i dung b\u1ecb b\u00f3p m\u00e9o, thi\u1ebfu h\u00ecnh \u1ea3nh, video v\u00e0 k\u00e9m b\u1eaft m\u1eaft<\/span><\/li>\n<\/ul>\n

                      H\u00e3y d\u00e0nh th\u1eddi gian nghi\u00ean c\u1ee9u website c\u1ee7a ch\u00ednh m\u00ecnh:\u00a0<\/span><\/p>\n

                        \n
                      • T\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 t\u1ea3i trang<\/span><\/li>\n
                      • Thi\u1ebft k\u1ebf giao di\u1ec7n th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/span><\/li>\n
                      • T\u1ea1o menu v\u00e0 c\u1ea5u tr\u00fac trang web r\u00f5 r\u00e0ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin m\u00e0 h\u1ecd c\u1ea7n<\/span><\/li>\n
                      • C\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh v\u00e0 \u0111\u1ed3 h\u1ecda l\u00e0m cho trang web tr\u1edf n\u00ean b\u1eaft m\u1eaft h\u01a1n<\/span><\/li>\n<\/ul>\n

                        V\u00e0 h\u01a1n h\u1ebft b\u1ea1n n\u00ean l\u1eafng nghe nh\u1eefng \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng khi h\u1ecd \u0111\u00e1nh gi\u00e1 v\u1ec1 website c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t nh\u1ea5t.\u00a0<\/span><\/p>\n

                        Nguy\u00ean nh\u00e2n kh\u00e1ch quan d\u1eabn \u0111\u1ebfn l\u01b0\u1ee3t truy c\u1eadp website gi\u1ea3m<\/b><\/h2>\n

                        L\u01b0\u1ee3t truy c\u1eadp website gi\u1ea3m c\u00f3 th\u1ec3 xu\u1ea5t ph\u00e1t t\u1eeb nhi\u1ec1u nguy\u00ean nh\u00e2n kh\u00e1ch quan, \u0111i\u1ec1u n\u00e0y th\u01b0\u1eddng kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng hay hi\u1ec7u su\u1ea5t c\u1ee7a trang web m\u00e0 c\u00f3 th\u1ec3 do c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 nguy\u00ean nh\u00e2n kh\u00e1ch quan d\u1eabn \u0111\u1ebfn gi\u1ea3m l\u01b0\u1ee3t truy c\u1eadp:<\/span><\/p>\n

                        S\u1ef1 thay \u0111\u1ed5i thu\u1eadt to\u00e1n c\u1ee7a Google<\/b><\/h4>\n

                        Google th\u01b0\u1eddng c\u1eadp nh\u1eadt v\u00e0 thay \u0111\u1ed5i thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Sau khi Google c\u1eadp nh\u1eadt c\u00f3 th\u1ec3 l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng c\u1ee7a website c\u1ee7a b\u1ea1n d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng l\u01b0\u1ee3t truy c\u1eadp website gi\u1ea3m m\u1ea1nh.\u00a0<\/span><\/p>\n

                        \u0110\u1ed1i m\u1eb7t v\u1edbi v\u1ea5n \u0111\u1ec1\u00a0 truy c\u1eadp\u00a0website gi\u1ea3m sau khi Google thay \u0111\u1ed5i thu\u1eadt to\u00e1n, b\u1ea1n c\u00f3 th\u1ec3 x\u1eed l\u00fd b\u1eb1ng c\u00e1ch:<\/span><\/p>\n

                          \n
                        • T\u00ecm ra nh\u1eefng thay \u0111\u1ed5i c\u1ee7a Google sau khi c\u1eadp nh\u1eadt\u00a0<\/span><\/li>\n
                        • \u0110\u1ed1i chi\u1ebfu nh\u1eefng \u1ea3nh h\u01b0\u1edfng sau khi Google c\u1eadp nh\u1eadt b\u1eb1ng c\u00f4ng c\u1ee5 Ahrefs, SEMRush, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u00ednh n\u0103ng Top 5 Losing Posts c\u1ee7a Rank Math.<\/span><\/li>\n<\/ul>\n

                          Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Google Analytics \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a trang web sau thay \u0111\u1ed5i thu\u1eadt to\u00e1n \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd.\u00a0<\/span><\/p>\n

                          H\u00ecnh ph\u1ea1t c\u1ee7a Google \u0111\u1ebfn trang website c\u1ee7a b\u1ea1n<\/b><\/h4>\n

                          Tr\u01b0\u1eddng h\u1ee3p nghi\u00eam tr\u1ecdng h\u01a1n li\u00ean quan \u0111\u1ebfn Google l\u00e0 website c\u1ee7a b\u1ea1n \u0111ang b\u1ecb Google ph\u1ea1t \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 \u0111\u1ebfn l\u01b0\u1ee3t truy c\u1eadp trang web. Google c\u00f3 th\u1ec3 gi\u1ea3m th\u1ee9 h\u1ea1ng website c\u1ee7a b\u1ea1n, lo\u1ea1i b\u1ecf kh\u1ecfi ch\u1ec9 m\u1ee5c (trang kh\u00f4ng \u0111\u01b0\u1ee3c index) ho\u1eb7c th\u1eadm ch\u00ed n\u1eb7ng h\u01a1n website b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebfn m\u1ea5t kh\u1ecfi Google.<\/span><\/p>\n

                          C\u00f3 r\u1ea5t nhi\u1ec1u nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng website b\u1ecb ph\u1ea1t b\u1edfi Google:<\/span><\/p>\n

                            \n
                          • N\u1ed9i dung tr\u00f9ng l\u1eb7p v\u00e0 c\u00f3 t\u00ednh sao ch\u00e9p<\/span><\/li>\n
                          • Spam backlink qu\u00e1 nhi\u1ec1u<\/span><\/li>\n
                          • N\u1ed9i dung k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, sai s\u1ef1 th\u1eadt, n\u1ed9i dung m\u1ecfng (thin content)<\/span><\/li>\n
                          • L\u1ea1m d\u1ee5ng d\u1eef li\u1ec7u<\/span><\/span>\n
                            \"C\u00f4ng<\/p>\n

                            C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch Top 5 Losing Posts c\u1ee7a Rank Math \u0111\u1ec3 ph\u00e2n t\u00edch website<\/p>\n<\/div>\n<\/li>\n<\/ul>\n

                            N\u1ebfu website b\u1ea1n \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 tr\u00ean b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng nh\u1eefng c\u00e1ch nh\u01b0:<\/span><\/p>\n

                              \n
                            • X\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u1eadn khi\u1ebfn cho Google ph\u1ea1t<\/span><\/li>\n
                            • Tu\u00e2n th\u1ee7 c\u00e1c nguy\u00ean t\u1eafc khi l\u00e0m SEO<\/span><\/li>\n
                            • C\u1ea3i thi\u1ec7n n\u1ed9i dung v\u00e0 trang web c\u1ee7a b\u1ea1n<\/span><\/li>\n
                            • \u0110i backlink t\u1ef1 nhi\u00ean v\u00e0 kh\u00f4ng l\u1ea1m d\u1ee5ng ch\u00fang<\/span><\/span>\n
                              \"S\u1eed<\/p>\n

                              S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch Google Analytics ph\u00e2n t\u00edch nguy\u00ean nh\u00e2n l\u01b0\u1ee3ng truy c\u1eadp website gi\u1ea3m<\/p>\n<\/div>\n<\/li>\n<\/ul>\n

                              Gia t\u0103ng m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh \u0111\u1ebfn t\u1eeb c\u00e1c website kh\u00e1c<\/b><\/h4>\n

                              C\u00f3 th\u1ec3 nh\u1eefng th\u1ee9 b\u1ea1n l\u00e0m v\u1eabn \u0111\u00fang nh\u01b0ng l\u01b0\u1ee3t truy c\u1eadp\u00a0website\u00a0gi\u1ea3m li\u00ean t\u1ee5c v\u00e0 nguy\u00ean nh\u00e2n x\u1ea3y ra c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. N\u1ebfu \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n l\u00e0m c\u00f4ng vi\u1ec7c t\u1ed1t h\u01a1n th\u00ec ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd m\u1ea5t kh\u00e1 nhi\u1ec1u l\u01b0\u1ee3t truy c\u1eadp, ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

                              \"Gia<\/p>\n

                              Gia t\u0103ng m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh \u0111\u1ebfn t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c<\/p>\n<\/div>\n

                              B\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i, quan s\u00e1t ho\u1ea1t \u0111\u1ed9ng, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ee7a \u0111\u1ed1i th\u1ee7 li\u00ean quan \u0111\u1ebfn ti\u1ebfp th\u1ecb. B\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5\u00a0 nh\u01b0 Wayback Machine ho\u1eb7c Versionista \u0111\u1ec3 theo d\u00f5i nh\u1eefng s\u1ef1 thay \u0111\u1ed5i m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111\u00e3 ti\u1ebfn h\u00e0nh. N\u1ebfu nh\u1eefng ho\u1ea1t \u0111\u1ed9ng tr\u00ean mang t\u00ednh t\u00edch c\u1ef1c b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 c\u1ea3i thi\u1ec7n trang web c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n

                              Thay \u0111\u1ed5i ho\u1eb7c h\u1ea1n ch\u1ebf v\u1ec1 d\u1ecbch v\u1ee5 l\u01b0u tr\u1eef<\/b><\/h4>\n

                              Thay \u0111\u1ed5i trong vi\u1ec7c l\u01b0u tr\u1eef th\u1ef1c t\u1ebf kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web. Tuy nhi\u00ean, vi\u1ec7c chuy\u1ec3n sang m\u1ed9t g\u00f3i l\u01b0u tr\u1eef m\u1edbi c\u00f3 th\u1ec3 mang theo nhi\u1ec1u h\u1ea1n ch\u1ebf h\u01a1n so v\u1edbi g\u00f3i c\u0169 v\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 t\u1ea3i trang, kh\u1ea3 n\u0103ng truy c\u1eadp, b\u1ed9 \u0111\u1ec7m, m\u1ed9t s\u1ed1 logic c\u1ed1t l\u00f5i tr\u00ean trang web.\u00a0<\/span><\/p>\n

                              \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 thay \u0111\u1ed5i ho\u1eb7c h\u1ea1n ch\u1ebf v\u1ec1 d\u1ecbch v\u1ee5 l\u01b0u tr\u1eef, b\u1ea1n c\u00f3 th\u1ec3:<\/span><\/p>\n

                                \n
                              • Li\u00ean h\u1ec7 v\u1edbi nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 l\u01b0u tr\u1eef \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c thay \u0111\u1ed5i ho\u1eb7c h\u1ea1n ch\u1ebf m\u00e0 h\u1ecd \u0111\u00e3 \u00e1p d\u1ee5ng<\/span><\/li>\n
                              • Backup d\u1eef li\u1ec7u nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o trang web c\u1ee7a b\u1ea1n kh\u00f4ng m\u1ea5t d\u1eef li\u1ec7u quan tr\u1ecdng.<\/span><\/li>\n<\/ul>\n

                                S\u1ebd c\u00f3 v\u00f4 v\u00e0n nh\u1eefng l\u00fd do khi\u1ebfn cho trang web c\u1ee7a b\u1ea1n b\u1ecb gi\u1ea3m l\u01b0\u1ee3t truy c\u1eadp. L\u00fac n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u1ea7n t\u00ecm ra nh\u1eefng nguy\u00ean nh\u00e2n khi\u1ebfn cho l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp\u00a0website\u00a0gi\u1ea3m \u0111\u1ec3 t\u00ecm ra ph\u01b0\u01a1ng ph\u00e1p kh\u1eafc ph\u1ee5c \u0111\u00fang.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                                Trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t trang web, vi\u1ec7c \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 truy c\u1eadp website gi\u1ea3m l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. Theo HubSpot, c\u00f3 t\u1edbi 40% trang web g\u1eb7p ph\u1ea3i gi\u1ea3m l\u01b0\u1ee3ng truy c\u1eadp trong v\u00f2ng 3 th\u00e1ng \u0111\u1ea7u n\u0103m. Nguy\u00ean nh\u00e2n ch\u00ednh \u0111\u1eb1ng sau hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb nguy\u00ean nh\u00e2n ch\u1ee7 quan ho\u1eb7c kh\u00e1ch quan. B\u1eb1ng c\u00e1ch t\u00ecm hi\u1ec3u r\u00f5 nguy\u00ean nh\u00e2n khi\u1ebfn cho l\u01b0\u1ee3t truy c\u1eadp b\u1ecb gi\u1ea3m v\u00e0 t\u00ecm c\u00e1ch kh\u1eafc ph\u1ee5c ch\u00fang.\u00a0\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53439"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53439"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53439\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}