{"id":53472,"date":"2023-12-20T07:33:24","date_gmt":"2023-12-20T00:33:24","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-xu-huong-digital-marketing-trong-nhung-nam-toi.html"},"modified":"2023-12-20T07:33:24","modified_gmt":"2023-12-20T00:33:24","slug":"cac-xu-huong-digital-marketing-trong-nhung-nam-toi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-xu-huong-digital-marketing-trong-nhung-nam-toi.html","title":{"rendered":"C\u00e1c xu h\u01b0\u1edbng Digital Marketing trong nh\u1eefng n\u0103m t\u1edbi"},"content":{"rendered":"
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Theo B\u1ed9 Th\u01b0\u01a1ng m\u1ea1i Hoa K\u1ef3, doanh thu t\u1eeb qu\u1ea3ng c\u00e1o digital v\u00e0o \u0111\u00e3 \u01b0\u1edbc t\u00ednh \u0111\u1ea1t h\u01a1n 402 t\u1ef7 \u0111\u00f4 la M\u1ef9, t\u0103ng \u0111\u00e1ng k\u1ec3 l\u00ean 14,5% so v\u1edbi n\u0103m tr\u01b0\u1edbc. \u0110\u1ed3ng th\u1eddi, theo d\u1eef li\u1ec7u t\u1eeb eMarketer, d\u1ef1 ki\u1ebfn s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi s\u1ebd v\u01b0\u1ee3t qua con s\u1ed1 3,6 t\u1ef7 v\u00e0o n\u0103m 2024. Nh\u1eefng con s\u1ed1 n\u00e0y l\u00e0 nh\u1eefng minh ch\u1ee9ng r\u00f5 r\u00e0ng cho s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a digital marketing. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t trong l\u0129nh v\u1ef1c n\u00e0y, vi\u1ec7c hi\u1ec3u r\u00f5 v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng xu h\u01b0\u1edbng digital marketing m\u1edbi l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p.<\/span><\/p>\n

\"C\u00e1c<\/p>\n

C\u00e1c xu h\u01b0\u1edbng Digital Marketing trong nh\u1eefng n\u0103m t\u1edbi<\/p>\n<\/div>\n

C\u00f4ng ngh\u1ec7 VR, AR<\/b><\/h2>\n

Theo d\u1ef1 b\u00e1o t\u1eeb c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Statista, th\u1ecb tr\u01b0\u1eddng VR v\u00e0 AR\u00a0 \u0111\u01b0\u1ee3c d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd \u0111\u1ea1t t\u1ed5ng gi\u00e1 tr\u1ecb 209 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2024. B\u00ean c\u1ea1nh \u0111\u00f3, VR v\u00e0 AR marketing c\u0169ng \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng digital marketing hot nh\u1ea5t hi\u1ec7n nay. \u0110\u00e2y c\u0169ng l\u00e0 c\u00f4ng ngh\u1ec7 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean\u00a0 th\u1ebf gi\u1edbi \u1ea3o metaverse, v\u00e0 \u0111\u00e3 t\u1ea1o ra nhi\u1ec1u tr\u1ea3i nghi\u1ec7m ti\u1ebfp th\u1ecb \u1ea5n t\u01b0\u1ee3ng.\u00a0<\/span><\/p>\n

C\u00f4ng ngh\u1ec7 VR v\u00e0 AR \u0111\u00e3 mang l\u1ea1i nhi\u1ec1u \u01b0u \u0111i\u1ec3m v\u00e0 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c cho l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1:<\/span><\/p>\n

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  • Tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf t\u01b0\u01a1ng t\u00e1c: B\u1eb1ng c\u00e1ch t\u1ea1o kh\u00f4ng gian 3D, VR v\u00e0 AR cho ph\u00e9p kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c m\u1ed9t c\u00e1ch th\u1ef1c t\u1ebf v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. H\u1ecd c\u00f3 th\u1ec3 th\u1eed trang \u0111i\u1ec3m \u1ea3o qua \u1ee9ng d\u1ee5ng AR ho\u1eb7c tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m nh\u01b0 qu\u1ea7n \u00e1o, gi\u00e0y, ph\u1ee5 ki\u1ec7n\u2026 trong m\u00f4i tr\u01b0\u1eddng \u1ea3o. Theo m\u1ed9t b\u00e1o c\u00e1o t\u1eeb TechJury, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung AR \u0111\u1ea1t kho\u1ea3ng 70-90%, so v\u1edbi ch\u1ec9 kho\u1ea3ng 2-3% cho n\u1ed9i dung ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng.<\/span><\/li>\n
  • N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: C\u00e1c c\u00f4ng ngh\u1ec7 n\u00e0y t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c tr\u1ef1c quan, gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c h\u01a1n tr\u01b0\u1edbc khi mua. Th\u00eam v\u00e0o \u0111\u00f3,\u00a0 s\u1eed d\u1ee5ng VR v\u00e0 AR trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb gi\u00fap t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng \u0111\u1ed9c \u0111\u00e1o v\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<\/ul>\n
    \"Th\u1ecb<\/p>\n

    Th\u1ecb tr\u01b0\u1eddng VR v\u00e0 AR \u0111\u01b0\u1ee3c d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd \u0111\u1ea1t t\u1ed5ng gi\u00e1 tr\u1ecb 209 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2024<\/p>\n<\/div>\n

      \n
    • T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i: M\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb Goldman Sachs cho th\u1ea5y, vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 VR trong quy tr\u00ecnh b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u1ebfn 130%, gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng h\u01a1n tr\u01b0\u1edbc khi mua.<\/span><\/li>\n
    • N\u00e2ng cao hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o: C\u00f4ng ngh\u1ec7 n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u00fa v\u1ecb h\u01a1n, t\u1ea1o s\u1ef1 ch\u00fa \u00fd v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng \u0111\u1eb7c bi\u1ec7t v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/li>\n
    • X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u00e1ng t\u1ea1o: Vi\u1ec7c s\u1eed d\u1ee5ng VR v\u00e0 AR trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh s\u00e1ng t\u1ea1o, hi\u1ec7n \u0111\u1ea1i v\u00e0 ti\u00ean phong trong ng\u00e0nh.<\/span><\/li>\n<\/ul>\n

      Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/b><\/h2>\n

      Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111ang l\u00e0m cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u1edf n\u00ean m\u1ea1nh m\u1ebd h\u01a1n. M\u1ed9t xu h\u01b0\u1edbng quan tr\u1ecdng \u0111\u00e3 \u00e2m th\u1ea7m xu\u1ea5t hi\u1ec7n trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb s\u1ed1 trong v\u00e0i n\u0103m qua ch\u00ednh l\u00e0 vi\u1ec7c t\u00edch h\u1ee3p Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0o h\u1ea7u h\u1ebft c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1.<\/span><\/p>\n

      Vai tr\u00f2 c\u1ee7a AI trong ti\u1ebfp th\u1ecb:<\/span><\/p>\n

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      • C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: C\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Theo Harvard Business Review, h\u01a1n 50% doanh nghi\u1ec7p \u0111\u00e3 b\u00e1o c\u00e1o s\u1ef1 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng nh\u1edd v\u00e0o AI.<\/span><\/li>\n
      • T\u0103ng c\u01b0\u1eddng d\u1ef1 \u0111o\u00e1n v\u00e0 ph\u00e2n t\u00edch: AI cung c\u1ea5p kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 d\u1ef1 \u0111o\u00e1n m\u1ea1nh m\u1ebd h\u01a1n, gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb ch\u00ednh x\u00e1c h\u01a1n.<\/span><\/li>\n<\/ul>\n
        \"Tr\u00ed<\/p>\n

        Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111ang l\u00e0m cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u1edf n\u00ean m\u1ea1nh m\u1ebd h\u01a1n<\/p>\n<\/div>\n

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        • T\u1ea1o n\u1ed9i dung ti\u1ebfp th\u1ecb th\u00f4ng minh: AI \u0111\u00e3 t\u1ea1o ra kh\u1ea3 n\u0103ng t\u1ea1o n\u1ed9i dung t\u1ef1 \u0111\u1ed9ng, t\u1eeb vi\u1ec7c vi\u1ebft b\u00e0i blog cho \u0111\u1ebfn vi\u1ec7c t\u1ea1o video. \u0110i\u1ec1u n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ed3ng th\u1eddi cung c\u1ea5p n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/li>\n
        • T\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o v\u00e0 t\u01b0\u01a1ng t\u00e1c: AI \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u01b0a t\u1edbi nh\u1eefng ng\u01b0\u1eddi ti\u1ec1m n\u0103ng nh\u1ea5t v\u00e0 t\u1ea1o ra hi\u1ec7u su\u1ea5t t\u1ed1t nh\u1ea5t.<\/span><\/li>\n
        • D\u1ef1 \u0111o\u00e1n h\u00e0nh vi kh\u00e1ch h\u00e0ng: AI gi\u00fap d\u1ef1 \u0111o\u00e1n h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n h\u00f3a h\u01a1n.<\/span><\/li>\n<\/ul>\n

          Xem th\u00eam:<\/em><\/strong><\/p>\n

          Nh\u1eefng \u0111i\u1ec1u c\u00f4ng ty c\u1ea7n bi\u1ebft tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 AI<\/em><\/strong><\/p>\n

          Google thay \u0111\u1ed5i c\u00e1i nh\u00ecn v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 AI content<\/em><\/strong><\/p>\n

          C\u00f4ng c\u1ee5 AI content marketing c\u00f3 th\u1ec3 t\u1ea1o nh\u1eefng d\u1ea1ng n\u1ed9i dung ti\u1ebfp th\u1ecb n\u00e0o?<\/em><\/strong><\/p>\n

          C\u00e1c c\u00f4ng c\u1ee5 AI Marketing hot nh\u1ea5t n\u0103m <\/em><\/strong><\/p>\n

          AI \u0111ang thay \u0111\u1ed5i \u201cdi\u1ec7n m\u1ea1o\u201d ng\u00e0nh marketing nh\u01b0 th\u1ebf n\u00e0o?<\/em><\/strong><\/p>\n

          Xu h\u01b0\u1edbng Digital Marketing : Video ng\u1eafn<\/b><\/h2>\n

          Theo d\u1eef li\u1ec7u t\u1eeb Hootsuite, c\u00f3 t\u1edbi 81% doanh nghi\u1ec7p \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch s\u1eed d\u1ee5ng video ng\u1eafn trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd v\u00e0o n\u0103m . \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf r\u1eb1ng video ng\u1eafn \u0111ang tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb.<\/span><\/p>\n

          \u01afu \u0111i\u1ec3m c\u1ee7a video ng\u1eafn so v\u1edbi c\u00e1c d\u1ea1ng n\u1ed9i dung ti\u1ebfp th\u1ecb kh\u00e1c:<\/span><\/p>\n

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          • T\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd: S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a video ng\u1eafn, nh\u01b0 TikTok v\u00e0 Instagram Reels, \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c chia s\u1ebb v\u00e0 ti\u00eau th\u1ee5 n\u1ed9i dung ng\u1eafn qua c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/span><\/li>\n
          • T\u01b0\u01a1ng t\u00e1c cao: Video ng\u1eafn th\u01b0\u1eddng thu h\u00fat t\u01b0\u01a1ng t\u00e1c cao t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng, v\u1edbi c\u00e1c video ng\u1eafn th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng like, b\u00ecnh lu\u1eadn v\u00e0 chia s\u1ebb nhi\u1ec1u h\u01a1n so v\u1edbi n\u1ed9i dung kh\u00e1c.<\/span><\/li>\n<\/ul>\n
            \"C\u00f3<\/p>\n

            C\u00f3 t\u1edbi 81% doanh nghi\u1ec7p \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch s\u1eed d\u1ee5ng video ng\u1eafn trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd<\/p>\n<\/div>\n

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            • T\u1ea1o hi\u1ec7u \u1ee9ng th\u1ecb gi\u00e1c m\u1ea1nh m\u1ebd: Video ng\u1eafn th\u01b0\u1eddng t\u1eadp trung v\u00e0o hi\u1ec7u \u1ee9ng th\u1ecb gi\u00e1c, t\u1ea1o ra m\u1ed9t c\u00e1ch t\u01b0\u01a1ng t\u00e1c \u0111a d\u1ea1ng qua m\u00e0u s\u1eafc, \u00e2m nh\u1ea1c, v\u00e0 th\u1ecb gi\u00e1c.<\/span><\/li>\n
            • T\u1ea1o n\u1ed9i dung g\u1ea7n g\u0169i v\u00e0 th\u00fa v\u1ecb: Video ng\u1eafn th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3, t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i nhanh ch\u00f3ng v\u1edbi kh\u00e1n gi\u1ea3.<\/span><\/li>\n
            • Ph\u00f9 h\u1ee3p cho di \u0111\u1ed9ng: Video ng\u1eafn \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi vi\u1ec7c ti\u00eau th\u1ee5 tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1ch ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n

              Influencer marketing<\/b><\/h2>\n

              D\u1eef li\u1ec7u t\u1eeb nghi\u00ean c\u1ee9u c\u1ee7a Influencer Marketing Hub cho th\u1ea5y 89% c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb tin r\u1eb1ng influencer mang l\u1ea1i l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c t\u1ea1o n\u1ed9i dung v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. H\u01a1n n\u1eefa, h\u01a1n 63% doanh nghi\u1ec7p \u0111\u00e3 t\u0103ng ng\u00e2n s\u00e1ch cho chi\u1ebfn d\u1ecbch influencer v\u00e0o n\u0103m , \u0111\u00f3 l\u00e0 m\u1ed9t t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c n\u0103m tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd c\u1ee7a influencer trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

              \"\u01afu<\/p>\n

              \u01afu \u0111i\u1ec3m c\u1ee7a Influencer trong Marketing<\/p>\n<\/div>\n

              L\u1ee3i \u00edch c\u1ee7a Influencer Marketing<\/i><\/b><\/p>\n

                \n
              • T\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 s\u1ef1 tin t\u01b0\u1edfng: C\u00e1c influencers c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c cao v\u00e0 t\u1ea1o ni\u1ec1m tin m\u1ea1nh m\u1ebd t\u1eeb ph\u00eda ng\u01b0\u1eddi theo d\u00f5i. V\u00ed d\u1ee5, m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Collective Bias cho th\u1ea5y 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng h\u01a1n v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u1ea3nh h\u01b0\u1edfng h\u01a1n l\u00e0 c\u00e1c ng\u00f4i sao n\u1ed5i ti\u1ebfng.<\/span><\/li>\n
              • T\u1ea1o hi\u1ec7u qu\u1ea3 chi ph\u00ed: S\u1eed d\u1ee5ng influencer c\u00f3 th\u1ec3 t\u1ea1o hi\u1ec7u qu\u1ea3 chi ph\u00ed h\u01a1n so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. Theo Linqia, chi ph\u00ed trung b\u00ecnh cho m\u1ed7i l\u1ea7n t\u01b0\u01a1ng t\u00e1c v\u1edbi influencer l\u00e0 2,50 \u0111\u00f4 la M\u1ef9, trong khi \u0111\u00f3, m\u1ee9c \u0111\u00f3ng g\u00f3p trung b\u00ecnh t\u1eeb c\u00e1c ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng l\u00e0 2,23 \u0111\u00f4 la M\u1ef9.<\/span><\/li>\n
              • X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 g\u1ea7n g\u0169i h\u01a1n: influencer th\u01b0\u1eddng c\u00f3 m\u1ed1i quan h\u1ec7 g\u1ea7n g\u0169i v\u00e0 t\u01b0\u01a1ng t\u00e1c ch\u1eb7t ch\u1ebd h\u01a1n v\u1edbi ng\u01b0\u1eddi theo d\u00f5i, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o d\u1ef1ng m\u1ed1i li\u00ean k\u1ebft m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
              • Chia s\u1ebb n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao: influencer th\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u1ea5p d\u1eabn, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi theo d\u00f5i m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/span><\/li>\n
              • T\u01b0\u01a1ng th\u00edch v\u1edbi tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng: influencer c\u00f3 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng th\u00edch v\u1edbi tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/li>\n<\/ul>\n

                LinkedIn<\/b><\/h2>\n

                LinkedIn \u0111\u00e3 t\u1ed3n t\u1ea1i trong th\u1eddi gian d\u00e0i, nh\u01b0ng g\u1ea7n \u0111\u00e2y, n\u00f3 \u0111\u00e3 ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng v\u00e0 t\u01b0\u01a1ng t\u00e1c k\u1ef7 l\u1ee5c. D\u1ef1 ki\u1ebfn n\u00f3 s\u1ebd chi\u1ebfm 25% qu\u1ea3ng c\u00e1o B2B trong v\u00f2ng hai n\u0103m t\u1edbi. \u0110\u00e2y l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i ng\u00e0y c\u00e0ng l\u1edbn cho c\u00e1c doanh nghi\u1ec7p B2B\u00a0 t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u1ec3 ph\u00e1t tri\u1ec3n. Tuy nhi\u00ean, hi\u1ec7n t\u1ea1i\u00a0 c\u00f3 r\u1ea5t \u00edt doanh nghi\u1ec7p s\u1eed d\u1ee5ng LinkedIn nh\u01b0 m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb.\u00a0<\/span><\/p>\n

                \"\u01afu<\/p>\n

                \u01afu \u0111i\u1ec3m c\u1ee7a n\u1ec1n t\u1ea3ng LinkedIn trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb<\/p>\n<\/div>\n

                \u01afu \u0111i\u1ec3m c\u1ee7a n\u1ec1n t\u1ea3ng LinkedIn trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb<\/i><\/b><\/p>\n

                  \n
                • X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 g\u1ea7n g\u0169i h\u01a1n: LinkedIn \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i s\u1ed1 m\u1ed9t d\u00e0nh cho ti\u1ebfp th\u1ecb B2B. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng t\u1ea1o m\u1ed1i quan h\u1ec7 g\u1ea7n g\u0169i v\u00e0 t\u01b0\u01a1ng t\u00e1c ch\u1eb7t ch\u1ebd h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c kinh doanh.<\/span><\/li>\n
                • Chia s\u1ebb n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng: LinkedIn l\u00e0 n\u01a1i th\u00edch h\u1ee3p \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chuy\u00ean s\u00e2u, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi theo d\u00f5i m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/span><\/li>\n<\/ul>\n

                  Nh\u1eefng xu h\u01b0\u1edbng\u00a0digital marketing\u00a0\u0111ang t\u1ea1o n\u00ean m\u1ed9t b\u1ee9c tranh \u0111a d\u1ea1ng v\u00e0 th\u00fa v\u1ecb cho t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh. T\u1eeb vi\u1ec7c t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a VR, AR, s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, \u0111\u1ebfn s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a video ng\u1eafn v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 uy t\u00edn, m\u1ed7i xu h\u01b0\u1edbng \u0111\u1ec1u \u0111em l\u1ea1i nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi v\u00e0 th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. \u0110\u1ec3 \u0111\u1ea1t th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c\u00a0ti\u1ebfp th\u1ecb\u00a0hi\u1ec7n nay, vi\u1ec7c n\u1eafm b\u1eaft\u00a0xu h\u01b0\u1edbng\u00a0digital marketing m\u1edbi nh\u1ea5t \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                  Theo B\u1ed9 Th\u01b0\u01a1ng m\u1ea1i Hoa K\u1ef3, doanh thu t\u1eeb qu\u1ea3ng c\u00e1o digital v\u00e0o \u0111\u00e3 \u01b0\u1edbc t\u00ednh \u0111\u1ea1t h\u01a1n 402 t\u1ef7 \u0111\u00f4 la M\u1ef9, t\u0103ng \u0111\u00e1ng k\u1ec3 l\u00ean 14,5% so v\u1edbi n\u0103m tr\u01b0\u1edbc. \u0110\u1ed3ng th\u1eddi, theo d\u1eef li\u1ec7u t\u1eeb eMarketer, d\u1ef1 ki\u1ebfn s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi s\u1ebd v\u01b0\u1ee3t qua con s\u1ed1 3,6 t\u1ef7 v\u00e0o n\u0103m 2024. Nh\u1eefng con s\u1ed1 n\u00e0y l\u00e0 nh\u1eefng minh ch\u1ee9ng r\u00f5 r\u00e0ng cho s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a digital marketing. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t trong l\u0129nh v\u1ef1c n\u00e0y, vi\u1ec7c hi\u1ec3u r\u00f5 v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng xu h\u01b0\u1edbng digital marketing m\u1edbi l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53472"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53472"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53472\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}