{"id":53479,"date":"2023-12-20T07:33:52","date_gmt":"2023-12-20T00:33:52","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tuong-tac-thoi-gian-thuc-trong-ke-hoach-marketing-tong-the.html"},"modified":"2023-12-20T07:33:52","modified_gmt":"2023-12-20T00:33:52","slug":"tuong-tac-thoi-gian-thuc-trong-ke-hoach-marketing-tong-the","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tuong-tac-thoi-gian-thuc-trong-ke-hoach-marketing-tong-the.html","title":{"rendered":"T\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c trong k\u1ebf ho\u1ea1ch marketing t\u1ed5ng th\u1ec3"},"content":{"rendered":"
T\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c (real-time commMasterskillstion) l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi trong marketing hi\u1ec7n \u0111\u1ea1i m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua. V\u1edbi vi\u1ec7c t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc ngay l\u1eadp t\u1ee9c trong qu\u00e1 tr\u00ecnh \u0111\u1eb7t h\u00e0ng, gi\u1ea3m thi\u1ec3u t\u1ec9 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng v\u00e0 t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n
\"t\u01b0\u01a1ng<\/p>\n

T\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c c\u00f3 n\u1eb1m trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n?<\/p>\n<\/div>\n

Hi\u1ec7n nay, m\u1ea1ng x\u00e3 h\u00f4i kh\u00f4ng c\u00f2n \u0111\u1ee9ng \u0111\u1ea7u trong chu\u1ed7i cung \u1ee9ng truy\u1ec1n th\u00f4ng s\u1ed1.\u00a0Trong n\u0103m 2015, c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin \u0111\u00e3 \u201cso\u00e1n ng\u00f4i\u201d \u1ee9ng d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u1ec1 l\u01b0\u1ee3t ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng.<\/p>\n

\"\u1ee8ng<\/p>\n

N\u0103m 2015, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng c\u1ee7a \u1ee9ng d\u1ee5ng tin nh\u1eafn \u0111\u00e3 v\u01b0\u1ee3t l\u00ean c\u00e1c \u1ee9ng d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i (Ngu\u1ed3n: Business Insider)<\/p>\n<\/div>\n

Vi\u1ec7c c\u1ea1nh tranh n\u00e0y t\u00ecnh c\u1edd d\u1eabn \u0111\u1ebfn m\u1ed9t v\u00e0i s\u1ef1 ph\u00e1t tri\u1ec3n \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c: Facebook cho ra \u0111\u1eddi Messenger for Business, WhatsApp th\u00f4ng b\u00e1o ch\u00ednh th\u1ee9c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng B2C, s\u1ef1 ph\u1ee5 thu\u1ed9c ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng v\u1edbi n\u1ec1n t\u1ea3ng nh\u1eafn tin nh\u01b0 Slack, ti\u1ebfn b\u1ed9 trong tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o (AI \u2013 Artificial Intelligence) b\u01b0\u1edbc v\u00e0o m\u1ed9t giai \u0111o\u1ea1n quan tr\u1ecdng.<\/p>\n

Chris Messina, ng\u01b0\u1eddi \u0111\u00e3 mang t\u1edbi kh\u00e1i ni\u1ec7m #hashtag, nh\u1eadn th\u1ea5y s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa nh\u1eefng xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n n\u00e0y v\u00e0 r\u1eb1ng ch\u00fang ta \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng trong m\u1ed1i quan h\u1ec7 B2C.\u00a0Tr\u01b0\u1edbc \u0111\u00e2y, b\u1ea1n d\u00f9ng c\u00e1c \u1ee9ng d\u1ee5ng tin nh\u1eafn \u0111\u1ec3 li\u00ean l\u1ea1c hay k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n b\u00e8. Ng\u00e0y nay, nh\u1eefng s\u1ef1 ph\u00e1t tri\u1ec3n k\u1ec3 tr\u00ean cho ph\u00e9p ch\u00fang v\u01b0\u01a1n t\u1edbi c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i th\u1eddi gian th\u1ef1c trong kinh doanh. \u00d4ng \u0111\u00e3 \u0111\u1eb7t t\u00ean cho k\u1ef7 nguy\u00ean m\u1edbi c\u1ee7a c\u00e1c m\u1ed1i quan h\u1ec7 B2C l\u00e0 \u201cconversational commerce\u201d (th\u01b0\u01a1ng m\u1ea1i \u0111\u1ed1i tho\u1ea1i).<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng s\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y nh\u01b0 th\u1ebf n\u00e0o? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u00eam t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7n t\u1ea1i?<\/p>\n

Ti\u1ec1m n\u0103ng c\u1ee7a t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c<\/h2>\n

S\u1ee9c m\u1ea1nh c\u1ee7a c\u1ee5m t\u1eeb \u201cngay b\u00e2y gi\u1edd\u201d \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c marketer th\u1ea5u hi\u1ec3u t\u1eeb r\u1ea5t l\u00e2u. H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c bi\u1ec3u ng\u1eef (banner) hay b\u1ea3ng qu\u1ea3ng c\u00e1o (billboard) ch\u1ea1y li\u00ean t\u1ee5c h\u00e0ng ng\u00e0y, b\u1ea1n c\u00f3 th\u1ea5y ch\u00fang \u0111ang tr\u00e0n ng\u1eadp nh\u1eefng t\u1eeb nh\u01b0 \u201ctruy c\u1eadp ngay\u201d, \u201cgiao h\u00e0ng trong ng\u00e0y\u201d hay \u201cthanh to\u00e1n nhanh\u201d? S\u1ef1 c\u1ea5p thi\u1ebft \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng c\u1ee7a ch\u00fang ta.<\/p>\n

\"amazon-prime-no-patience-required-ad\"<\/p>\n

Amazon Prime, v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 mong mu\u1ed1n \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng ngay l\u1eadp t\u1ee9c.<\/p>\n<\/div>\n

Trong cu\u1ed1n s\u00e1ch \u201cThe Art of Thinking Clearly\u201d, Rolf Dobelli chia s\u1ebb v\u1ec1 m\u1ed9t cu\u1ed9c th\u00ed nghi\u1ec7m v\u1ec1 \u0111i\u1ec3m y\u1ebfu c\u1ee7a ch\u00fang ta cho s\u1ef1 \u201cngay b\u00e2y gi\u1edd\u201d v\u1edbi 2 nh\u00f3m ng\u01b0\u1eddi tham gia.<\/p>\n

Nh\u00f3m A \u0111\u01b0\u1ee3c h\u1ecfi h\u1ecd mu\u1ed1n nh\u1eadn 1000 USD trong 12 th\u00e1ng hay 1100 USD trong 13 th\u00e1ng. Ph\u1ea7n l\u1edbn nh\u00f3m n\u00e0y ch\u1ecdn c\u00e1ch th\u1ee9 2 v\u00ec l\u00e0m sao b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y l\u00e3i su\u1ea5t 10%\/ th\u00e1ng \u1edf n\u01a1i n\u00e0o kh\u00e1c?<\/p>\n

Nh\u00f3m B \u0111\u01b0\u1ee3c \u0111em t\u1edbi m\u1ed9t l\u1ef1a ch\u1ecdn c\u00f3 \u0111\u00f4i ch\u00fat kh\u00e1c bi\u1ec7t. H\u1ecd c\u00f3 th\u1ec3 ch\u1ecdn nh\u1eadn 1000 USD ngay h\u00f4m nay ho\u1eb7c 1100 USD trong 1 th\u00e1ng. L\u00fac n\u00e0y, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi ch\u1ecdn c\u00e1ch nh\u1eadn 1000 USD ngay trong ng\u00e0y. L\u1ef1a ch\u1ecdn v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 gi\u1ed1ng nhau \u2013 tr\u1eeb vi\u1ec7c m\u1ee9c 1000 USD \u0111\u00e1nh v\u00e0o \u0111i\u1ec3m y\u1ebfu c\u1ee7a con ng\u01b0\u1eddi: mu\u1ed1n m\u1ecdi th\u1ee9 \u201cngay l\u1eadp t\u1ee9c\u201d. Nh\u1eefng th\u1ee9 c\u00f3 \u0111\u01b0\u1ee3c \u201cngay b\u00e2y gi\u1edd\u201d th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n nh\u1eefng g\u00ec c\u00f3 \u0111\u01b0\u1ee3c \u1edf t\u01b0\u01a1ng lai.<\/p>\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng th\u1eddi gian th\u1ef1c c\u00f3 hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng t\u1ef1. Theo nghi\u00ean c\u1ee9u Forrester Research, 57% kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn r\u1eddi b\u1ecf m\u1ed9t website b\u1ea5t k\u1ef3 n\u1ebfu h\u1ecd kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi trong th\u1eddi gian ng\u1eafn.<\/p>\n

\u0110i\u1ec1u n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng v\u1edbi tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Intuit, c\u00f4ng ty cung \u1ee9ng QuickBooks and Mint. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Live Chat \u0111\u1ec3 h\u1ed7 tr\u1ee3 th\u1eddi gian th\u1ef1c, Intuit \u0111\u00e3 t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng b\u00ecnh qu\u00e2n l\u00ean 43%.<\/p>\n

T\u1eeb \u201cT\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c\u201d t\u1edbi \u201cThi\u1ebft l\u1eadp quan h\u1ec7\u201d<\/h3>\n

L\u1ee3i \u00edch ch\u00ednh c\u1ee7a vi\u1ec7c giao ti\u1ebfp th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin l\u00e0 d\u1eabn t\u1edbi s\u1ef1 k\u1ebft n\u1ed1i l\u00e2u d\u00e0i v\u00e0 \u00edt r\u00e0o c\u1ea3n nh\u1ea5t t\u1edbi kh\u00e1ch h\u00e0ng.\u00a0Khi m\u1ed9t cu\u1ed9c g\u1ecdi t\u1edbi kh\u00e1ch h\u00e0ng kh\u00f4ng th\u00e0nh c\u00f4ng, k\u1ebft n\u1ed1i s\u1ebd b\u1ecb ph\u00e1 v\u1ee1. \u0110i\u1ec1u n\u00e0y kh\u00f4ng gi\u1ed1ng v\u1edbi email, nh\u01b0ng email v\u1eabn c\u00f3 r\u00e0o c\u1ea3n cao h\u01a1n v\u1ec1 m\u1eb7t li\u00ean h\u1ec7 so v\u1edbi vi\u1ec7c vi\u1ebft m\u1ed9t tin nh\u1eafn tr\u00ean Facebook.<\/p>\n

K\u1ebft n\u1ed1i l\u00e2u d\u00e0i v\u00e0 c\u00f3 \u00edt r\u00e0o c\u1ea3n h\u1ee9a h\u1eb9n s\u1ef1 gia t\u0103ng l\u1edbn trong t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng \u2013 gi\u1eef cho th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n \u0111\u1ee9ng \u0111\u1ea7u trong t\u00e2m tr\u00ed h\u1ecd v\u00e0 lu\u00f4n lu\u00f4n c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c.<\/p>\n

Chi ph\u00ed th\u1ea5p cho vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/h3>\n

Th\u00f4ng qua t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c b\u1eb1ng tin nh\u1eafn, c\u00f4ng vi\u1ec7c tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 khi kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n ph\u1ea3i l\u1eb7p l\u1ea1i v\u1ea5n \u0111\u1ec1 v\u1edbi t\u1eebng ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y b\u1edbt phi\u1ec1n to\u00e1i h\u01a1n.<\/p>\n

H\u00e3y n\u00f3i v\u1ec1 c\u00e1c chatbot. Chatbot l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ph\u1ea7n m\u1ec1m m\u00e0 b\u1ea1n s\u1ebd tr\u00f2 chuy\u1ec7n \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111ang g\u1eb7p ph\u1ea3i ho\u1eb7c \u0111\u01a1n gi\u1ea3n ch\u1ec9 nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u1ea3i tr\u00ed. T\u1ea5t c\u1ea3 c\u00e1c c\u00e2u h\u1ecfi nh\u01b0 th\u1eddi ti\u1ebft h\u00f4m nay th\u1ebf n\u00e0o, n\u00ean ch\u1ecdn m\u00f3n qu\u00e0 n\u00e0o \u0111\u1ec3 t\u1eb7ng b\u1ea1n b\u00e8 hay th\u1eadm ch\u00ed l\u00e0 c\u1ea7n l\u1eddi khuy\u00ean cho c\u00f4ng vi\u1ec7c, Chatbot s\u1ebd xu\u1ea5t hi\u1ec7n \u0111\u1ec3 gi\u00fap b\u1ea1n nh\u01b0 m\u1ed9t t\u01b0 v\u1ea5n vi\u00ean h\u1eefu \u00edch.<\/p>\n

C\u00e1c ti\u1ebfn b\u1ed9 v\u1ec1 m\u1eb7t ng\u00f4n ng\u1eef c\u1ee7a chatbot s\u1ebd h\u1ed7 tr\u1ee3 nhi\u1ec1u c\u00e2u h\u1ecfi m\u00e0 ch\u00fang ta \u0111ang \u0111\u1ed1i m\u1eb7t hi\u1ec7n t\u1ea1i. M\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3, song con s\u1ed1 20% c\u00f3 th\u1ec3 \u0111\u1ea1i di\u1ec7n cho s\u1ef1 thay \u0111\u1ed5i hi\u1ec7u qu\u1ea3 to l\u1edbn.
\nTrong v\u00e0i n\u0103m t\u1edbi, ch\u00fang ta s\u1ebd c\u00f3 nh\u1eefng cu\u1ed9c \u0111\u1ed1i tho\u1ea1i t\u1ef1 nhi\u00ean v\u1edbi c\u00e1c chatbot kh\u00f4ng kh\u00e1c g\u00ec nh\u01b0 v\u1edbi con ng\u01b0\u1eddi.<\/p>\n

B\u1eaft \u0111\u1ea7u v\u1edbi t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c<\/h2>\n

Live Chat tr\u00ean website<\/h3>\n

Kh\u00e1i ni\u1ec7m \u201cWeb chat\u201d \u0111\u00e3 t\u1ed3n t\u1ea1i kh\u00e1 l\u00e2u nh\u01b0ng m\u1edbi ch\u1ec9 th\u1ef1c s\u1ef1 ph\u00e1t tri\u1ec3n g\u1ea7n \u0111\u00e2y. B\u1ea1n n\u00ean tri\u1ec3n khai c\u1eeda s\u1ed5 Live Chat ngay tr\u00ean website, qua \u0111\u00f3 c\u00e1c v\u1ecb kh\u00e1ch gh\u00e9 th\u0103m c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3.<\/p>\n

Live Chat cung c\u1ea5p nhi\u1ec1u l\u1ee3i \u00edch nh\u01b0 t\u0103ng hi\u1ec7u qu\u1ea3 cho c\u00e1c h\u1ed7 tr\u1ee3 k\u1ecbp th\u1eddi v\u00e0 t\u1ed1i thi\u1ec3u h\u00f3a s\u1ef1 tr\u00f9ng l\u1eb7p khi kh\u00e1ch h\u00e0ng ph\u1ea3i n\u00f3i v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 qu\u00e1 nhi\u1ec1u l\u1ea7n v\u1edbi nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch kh\u00e1c nhau. Vi\u1ec7c t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng n\u00ean s\u1eb5n s\u00e0ng \u1edf th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng nh\u1ea5t trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, ch\u00ednh l\u00e0 t\u1ea1i website. Kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc ngay l\u1eadp t\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m hay c\u00e1ch th\u1ee9c thanh to\u00e1n, t\u0103ng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i. V\u1edbi Live Chat, h\u1ecd s\u1ebd kh\u00f4ng b\u1ecb tr\u00ec ho\u00e3n mua h\u00e0ng b\u1edfi nh\u1eefng c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft t\u1ea1i th\u1eddi \u0111i\u1ec3m ph\u00e1t sinh.<\/p>\n

\"Live_chat_Masterskills\"<\/p>\n

S\u1eed d\u1ee5ng Live Chat cung c\u1ea5p t\u1eeb Masterskills gi\u00fap cho kh\u00e1ch h\u00e0ng khi t\u1edbi website c\u1ee7a b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi ngay l\u1eadp t\u1ee9c<\/p>\n<\/div>\n

\u1ee8ng d\u1ee5ng Facebook\u2019s Messenger for Business l\u1ea1i cho ph\u00e9p c\u00e1c nh\u00e0 cung c\u1ea5p Live Chat k\u1ebft n\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ed3ng th\u1eddi m\u1edf ra kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng cho c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Telegram hay WeChat. V\u1edbi b\u01b0\u1edbc c\u1ea3i ti\u1ebfn n\u00e0y, ch\u00fang ta c\u00f3 th\u1ec3 k\u1ef3 v\u1ecdng s\u1ef1 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd h\u01a1n trong t\u01b0\u01a1ng lai gi\u1eefa website chat v\u00e0 h\u1ed7 tr\u1ee3 tin nh\u1eafn.<\/p>\n

\"facebook-messenger-for-business\"<\/p>\n

Rogers \u0111\u00e3 k\u1ebft n\u1ed1i \u0111\u1ed9i ng\u0169 h\u1ed7 tr\u1ee3 vi\u00ean v\u1edbi Facebook \u0111\u1ec3 gi\u00fap \u0111\u1ee1 kh\u00e1ch h\u00e0ng qua k\u00eanh y\u00eau th\u00edch c\u1ee7a h\u1ecd.<\/p>\n<\/div>\n

H\u1ed7 tr\u1ee3 qua tin nh\u1eafn<\/h3>\n

H\u1ed7 tr\u1ee3 qua tin nh\u1eafn r\u1ea5t h\u1ee9a h\u1eb9n b\u1edfi n\u00f3 r\u1ea5t ti\u1ec7n l\u1ee3i cho \u0111a s\u1ed1 kh\u00e1ch h\u00e0ng. H\u1ecd g\u1eedi c\u00e2u h\u1ecfi th\u00f4ng qua \u1ee9ng d\u1ee5ng nh\u1eafn tin y\u00eau th\u00edch v\u00e0 nh\u1eadn c\u00e2u tr\u1ea3 l\u1eddi ngay t\u1ea1i \u0111\u00f3. \u0110\u1ec3 h\u1ed7 tr\u1ee3 b\u1eb1ng tin nh\u1eafn \u0111\u1ea1t hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n k\u1ebft n\u1ed1i \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n vi\u00ean v\u1edbi nh\u1eefng k\u00eanh nh\u1eafn tin nh\u01b0 Facebook, Zalo, Viber, WhatsApp hay WeChat v\u00e0 ti\u1ebfp c\u1eadn t\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5 cho vi\u1ec7c ph\u00e1t tri\u1ec3n h\u1ed7 tr\u1ee3 qua tin nh\u1eafn m\u1ea1nh m\u1ebd l\u00e0 Livecrowd, m\u1ed9t c\u00f4ng ty H\u00e0 Lan cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 m\u1edbi v\u00e0 tr\u1ea3i nghi\u1ec7m cho c\u00e1c s\u1ef1 ki\u1ec7n thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi tham gia. Nh\u1eefng s\u1ef1 ki\u1ec7n n\u00e0y \u0111\u00f2i h\u1ecfi c\u00f4ng ty c\u00f3 n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c bao g\u1ed3m l\u1ec5 h\u1ed9i, tr\u1eadn b\u00f3ng \u0111\u00e1 ho\u1eb7c bu\u1ed5i bi\u1ec3u di\u1ec5n \u00e2m nh\u1ea1c (tham kh\u1ea3o bu\u1ed5i bi\u1ec3u di\u1ec5n c\u1ee7a Beyonc\u00e9 d\u01b0\u1edbi \u0111\u00e2y v\u00e0 th\u01b0\u1eddng ch\u1ee9a r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n v\u1ec1 m\u1eb7t h\u1eadu c\u1ea7n. C\u00e1ch h\u01b0\u1edbng d\u1eabn \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 d\u00e0ng \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi tham d\u1ef1 v\u1ec1 giao th\u00f4ng ho\u1eb7c \u0111\u1ea3m b\u1ea3o an to\u00e0n s\u1ebd c\u00f3 \u00fd ngh\u0129a r\u1ea5t l\u1edbn.<\/p>\n

\"livecrowd-beyonce-world-tour-page\"<\/p>\n

H\u1ed7 tr\u1ee3 tin nh\u1eafn th\u00edch h\u1ee3p cho kh\u00e1ch h\u00e0ng tr\u00ean \u0111\u01b0\u1eddng \u0111i, v\u00ed d\u1ee5 nh\u01b0 t\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n \u00e2m nh\u1ea1c.<\/p>\n<\/div>\n

\u00a0<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 nh\u1eafn tin t\u1eeb H\u00e0 Lan l\u00e0 KLM, H\u00e3ng H\u00e0ng kh\u00f4ng Ho\u00e0ng Gia H\u00e0 Lan. V\u00e0i tu\u1ea7n tr\u1edf l\u1ea1i \u0111\u00e2y, h\u1ecd \u0111\u00e3 th\u00eam h\u1ed7 tr\u1ee3 Facebook Messenger cho qu\u00e1 tr\u00ecnh \u0111\u1eb7t v\u00e9 c\u1ee7a kh\u00e1ch h\u00e0ng.
\nVi\u1ec7c n\u00e0y gi\u00fap cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ki\u1ec3m tra tr\u1ea1ng th\u00e1i chuy\u1ebfn bay v\u00e0 y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3 b\u1ea5t c\u1ee9 c\u00e2u h\u1ecfi n\u00e0o:<\/p>\n

\"klm-messenger-support\"<\/p>\n

Qu\u1ea3n l\u00fd vi\u1ec7c \u0111\u1eb7t ch\u1ed7 v\u1edbi m\u1ed9t \u1ee9ng d\u1ee5ng quen thu\u1ed9c<\/p>\n<\/div>\n

Khi \u0111\u1eb7t ch\u1ed7 tr\u00ean m\u1ed9t chuy\u1ebfn bay v\u00e0 \u0111\u0103ng nh\u1eadp t\u00e0i kho\u1ea3n Facebook, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn c\u1eadp nh\u1eadt th\u00f4ng tin chuy\u1ebfn bay qua tin nh\u1eafn. V\u00ed d\u1ee5, khi chuy\u1ebfn bay b\u1ecb ho\u00e3n, b\u1ea1n s\u1ebd nh\u1eadn th\u00f4ng b\u00e1o ngay tr\u00ean \u1ee9ng d\u1ee5ng n\u00e0y. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn th\u00f4ng tin v\u1ec1 gi\u1edd l\u00e0m th\u1ee7 t\u1ee5c ho\u1eb7c \u0111\u1eb7t c\u00e2u h\u1ecfi tr\u1ef1c ti\u1ebfp t\u1edbi \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a KLM. M\u1ed9t ph\u1ea7n c\u1ee7a h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 tin nh\u1eafn c\u1ee7a KLM \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng h\u00f3a. \u0110i\u1ec1u n\u00e0y \u0111\u01b0a ch\u00fang ta t\u1edbi \u1ee9ng d\u1ee5ng ti\u1ebfp theo.<\/p>\n

Chatbot<\/h3>\n

Chatbot \u0111ang l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c thu h\u00fat nhi\u1ec1u s\u1ef1 quan t\u00e2m trong ng\u00e0nh c\u00f4ng ngh\u1ec7 th\u00f4ng tin, l\u00fd do ch\u00ednh l\u00e0 b\u1edfi n\u00f3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c ti\u1ebfn b\u1ed9 trong Machine Learning.
\nSlack cho ph\u00e9p b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng chatbot hi\u1ec7n c\u00f3 t\u1edbi \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n ho\u1eb7c x\u00e2y d\u1ef1ng ri\u00eang m\u1ed9t chatbot, trong khi Facebook\u2019s Chatbot API l\u1ea1i t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t bot cho \u1ee9ng d\u1ee5ng Messenger. Ngo\u00e0i ra, c\u00f3 r\u1ea5t nhi\u1ec1u \u1ee9ng d\u1ee5ng c\u1ee7a b\u00ean th\u1ee9 ba kh\u00e1c cho ph\u00e9p b\u1ea1n t\u1ea1o chatbot d\u1ec5 d\u00e0ng nh\u01b0 Motion AI.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c c\u1ee7a vi\u1ec7c m\u1edf r\u1ed9ng vi\u1ec7c s\u1eed d\u1ee5ng chatbot l\u00e0 Call of Duty. Ng\u01b0\u1eddi ch\u01a1i c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi chatbot Lieutenant Reyes v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1.Chatbot n\u00e0y \u0111\u00e3 g\u1eedi t\u1ed5ng c\u1ed9ng h\u01a1n 6 tri\u1ec7u tin nh\u1eafn \u0111\u1ebfn c\u00e1c game th\u1ee7 trong h\u1ec7 th\u1ed1ng.<\/p>\n

Chabot s\u1ebd ch\u1ec9 c\u00f3 th\u1ec3 tr\u1edf n\u00ean th\u00fa v\u1ecb h\u01a1n v\u1edbi c\u00e1c ti\u1ebfn b\u1ed9 v\u01b0\u1ee3t b\u1eadc ti\u1ebfp theo trong machine learning. Chatbot c\u00e0ng tr\u1edf n\u00ean th\u00f4ng minh th\u00ec c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi ch\u00fang.<\/p>\n

L\u00e0m sao \u0111\u1ec3 b\u1eaft \u0111\u1ea7u t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c?<\/h2>\n

L\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng chi ti\u1ebft<\/h3>\n

\u0110\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c, b\u1ea1n s\u1ebd c\u1ea7n t\u00edch h\u1ee3p trong m\u1ed9t k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng to\u00e0n di\u1ec7n. T\u1ef1 \u0111\u1eb7t c\u00e2u h\u1ecfi: Nh\u1eefng k\u00eanh n\u00e0o s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cho c\u1ea3 t\u00f4i v\u00e0 kh\u00e1ch h\u00e0ng?
\nTh\u00e0nh l\u1eadp \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng nhi\u1ec7t huy\u1ebft.<\/p>\n

S\u1ef1 th\u1ef1c l\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111\u1ed1i tho\u1ea1i (conversational commerce) \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng tin nh\u1eafn, ngh\u0129a l\u00e0 so s\u00e1nh v\u1edbi vi\u1ec7c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n h\u01a1n. R\u00e0o c\u1ea3n cho vi\u1ec7c li\u00ean l\u1ea1c th\u1ea5p h\u01a1n, do \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 k\u1ef3 v\u1ecdng s\u1ed1 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng t\u0103ng l\u00ean. B\u1ea1n s\u1ebd c\u1ea7n m\u1ed9t \u0111\u1ed9i ng\u0169 \u0111\u1ea3m b\u1ea3o vi\u1ec7c t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n

Trao quy\u1ec1n cho nh\u00e2n vi\u00ean ti\u00ean phong<\/h3>\n

Trong t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c, t\u1ed1c \u0111\u1ed9 l\u00e0 vua. Zendesk ch\u1ec9 ra r\u1eb1ng s\u1ef1 th\u1ecfa m\u00e3n c\u1ee7a kh\u00e1ch h\u00e0ng trong Live Chat s\u1ee5t gi\u1ea3m ngay sau 30 gi\u00e2y ch\u1edd \u0111\u1ee3i. B\u1ea1n s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng mong mu\u1ed1n \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 nhanh nh\u1ea5t c\u00f3 th\u1ec3, do \u0111\u00f3 h\u00e3y trao quy\u1ec1n cho nh\u00e2n vi\u00ean \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. S\u1ed1 l\u01b0\u1ee3ng tr\u01b0\u1eddng h\u1ee3p \u0111\u00f2i h\u1ecfi \u0111\u01b0\u1ee3c g\u1eb7p c\u1ea5p tr\u00ean \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 s\u1ebd gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a.<\/p>\n

Thi\u1ebft k\u1ebf h\u01b0\u1edbng d\u1eabn truy\u1ec1n th\u00f4ng<\/h3>\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c s\u1ebd tr\u1edf n\u00ean mi\u1ec5n ph\u00ed cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. M\u1eb7t kh\u00e1c, t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c \u0111\u00f2i h\u1ecfi ph\u1ea3i duy tr\u00ec gi\u1ecdng \u0111i\u1ec7u \u0111\u1ed3ng nh\u1ea5t th\u00f4ng qua t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 The Economist ban h\u00e0nh b\u1ed9 quy \u0111\u1ecbnh v\u1ec1 phong c\u00e1ch cho c\u00e1c b\u00e0i b\u00e1o, b\u1ea1n n\u00eanc\u00f3 m\u1ed9t b\u1ea3n h\u01b0\u1edbng d\u1eabn chung cho t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c.<\/p>\n

Ph\u1ed1i h\u1ee3p \u0111a d\u1ea1ng k\u00eanh<\/h3>\n

Trong th\u1eddi \u0111\u1ea1i c\u1ee7a th\u01b0\u01a1ng m\u1ea1i giao ti\u1ebfp, h\u1ed9i tho\u1ea1i m\u1ed9t \u2013 m\u1ed9t s\u1ebd c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u00ean nhi\u1ec1u ch\u1ee7 \u0111\u1ec1 h\u01a1n tr\u01b0\u1edbc \u0111\u00f3. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c nh\u00e2n vi\u00ean n\u00ean nh\u1eadn th\u1ee9c t\u1ed1t v\u1ec1 truy\u1ec1n th\u00f4ng \u0111\u1ed1i ngo\u1ea1i. B\u1ea5t k\u1ec3 l\u00e0 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, n\u1ed9i dung, email hay c\u00e1c lo\u1ea1i h\u00ecnh marketing kh\u00e1c, k\u00eanh t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p.<\/p>\n

Ki\u1ec3m tra c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh<\/h3>\n

L\u1ee3i \u00edch ch\u00ednh c\u1ee7a vi\u1ec7c giao ti\u1ebfp b\u1eb1ng v\u0103n vi\u1ebft \u0111\u00f3 l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. V\u00ed d\u1ee5, ph\u1ea7n l\u1edbn c\u00e1c gi\u1ea3i ph\u00e1p Live Chat \u0111\u1ec1u c\u00f3 nh\u1eefng c\u00e1ch t\u00edch h\u1ee3p ti\u00eau chu\u1ea9n v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch nh\u01b0 Google Analytics. T\u1eeb \u0111\u00e2y, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c \u0111o l\u01b0\u1eddng c\u00e1c y\u1ebfu t\u1ed1 ch\u00eca kh\u00f3a nh\u01b0: th\u1eddi gian ph\u1ea3n h\u1ed3i \u0111\u1ea7u ti\u00ean hay thang \u0111i\u1ec3m ch\u1ea5m d\u1ecbch v\u1ee5.<\/p>\n

K\u1ebft lu\u1eadn<\/h2>\n

Ch\u00fang ta \u0111ang \u1edf tr\u01b0\u1edbc m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng trong m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c c\u00f4ng ty v\u00e0 kh\u00e1ch h\u00e0ng b\u1eb1ng s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eadn d\u1ee5ng l\u1ee3i \u00edch \u0111\u1ebfn t\u1eeb t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c ngay h\u00f4m nay v\u1edbi nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u00f9ng website chat, h\u1ed7 tr\u1ee3 tin nh\u1eafn v\u00e0 chatbot. Ch\u00fac b\u1ea1n nh\u1eafn tin vui v\u1ebb!<\/p>\n

Ngu\u1ed3n: Kissmetrics<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • \u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e2n vi\u00ean d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u201cth\u1ef1c s\u1ef1\u201d<\/em><\/li>\n
  • D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng: V\u1ea5n \u0111\u1ec1 \u201cs\u1ed1ng c\u00f2n\u201d c\u1ee7a m\u1ecdi doanh nghi\u1ec7p<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    T\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c (real-time commMasterskillstion) l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi trong marketing hi\u1ec7n \u0111\u1ea1i m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua. V\u1edbi vi\u1ec7c t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc ngay l\u1eadp t\u1ee9c trong qu\u00e1 tr\u00ecnh \u0111\u1eb7t h\u00e0ng, gi\u1ea3m thi\u1ec3u t\u1ec9 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng v\u00e0 t\u0103ng t\u1ec9 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53479"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53479"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53479\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}